250+ Attendees from Brands, Game Developers, Esports Teams, Tournament Organizers, Media and More

Connecting eSports and Non-Endemic Decision-Makers to SAVE MORE WHEN YOU Drive the Commercial Adoption and Growth of eSports in BOOK A TEAM OF 3+! Mainstream Businesses

2nd Annual “The eSports Conference so far is the only conference that has been able to bring together all the influencers and intelligence of the industry in one location. It’s been truly an opportunity to get informed and get connected.” – Wouter Sleijffers, FNATIC

September 6-8, 2016 Pre-Conference Workshop & NGE Main Conference: ESL Site Tour: Westin Bonaventure, Los Angeles, CA Site Tour: September 6 September 7-8 September 8

250+ Attendees from Brands, Game Developers, eSports Teams, Tournament Organizers, Media and More...

JUSTIN SHACKLETTE RALF REICHERT SAM MATHEWS Principal Data Scientist Managing Director Founder & Chairman Activision ESL Fnatic

NATE ECKMAN STEVE ARHANCET DAN CICCONE Chief Strategy & Brand Co-Ceo and Owner Managing Director Officer, Co-Founder Team Liquid rEvXP Ultimate Media Ventures Lead Designer ULTesports

ANDY SWANSON CLINTON FOY ALBERTO VP eSports & Events Managing Director ‘CRUMBZ’ Twitch Crosscut Ventures RENGIFO

Participating Organizations:

NEW! FOR 2016! WE’VE DONE THE RESEARCH ON ESPORTS FOR YOU. SOLD OUT! Here are the Most Important Topics You’ll Need to Know About SITE TOURS! Watch a live eSports tournament during in the eSports Industry and What We’ll Discuss Onsite: our two available site tours at the eSports • Find Out Why Capital the eSports experience and How can traditional sports to Conference - only for All Access Pass holders. Investors Invest in eSports: connecting brands together. engage with esports and what Hear 4 leading venture capital type of collaborations can we • Understand Where the Next Generation eSports - investors explain why they expect in the future? Industry is in the Uphill September 6th -30 places invested in eSports brands, such Journey of Regulation: • The Transition into available. as AlphaDraft and the new LCS What is the latest update on Mainstream Broadcasting: By Hosted By Andy vander eSports team Immortals. Woude, CEO, NGE team and player structures, September we’ll have seen major • Meet Brands Interested in eSport integrity issues and the steps by broadcasters to engage eSports: Gain insight into the big question of who should with the eSports eco-system and ESL - September 8th opportunities eSports has for regulate eSports? And how? leverage the millennial audience. 150 places available. content marketing and engaging Join us in LA and network with • Discover the Opportunities Hosted by Ralf Reichert, youth audiences, understanding media representatives at the in eSports and its (Growing) Managing Director, ESL the millennial culture, enhancing forefront of these developments. Tie-In to Traditional Sports:

2016 Event 2016 Media Presented by: Partners: Partners:

Register Online at www.esports-conference.com or Email us at [email protected]. “The tools and resources your team provided were invaluable to personal and career growth. Not only from a networking perspective, but it really felt like a higher learning seminar covering fascinating material.” – Oscar Miranda, Wargaming.net

WHO WILL YOU MEET?

Welcome to the 2nd Annual eSports Conference! The eSports industry is set to generate global revenues of $500 million by the end 2016, an 175+ ATTENDEES increase of 25% from the $400 million generated in 2015, and is likely reach an audience of Unique Organization by Type close to 150 million people by the end of the year. The industry is now gaining the attention • Game Developers / Publishers of mainstream broadcasters, non-endemic brands and investors. • Tournament Organisers After months of research, we are proud to present an expanded program designed • Streaming Platforms to welcome eSports newcomers or refreshers, as well as to encourage more tailored conversations for eSports veterans – all in the beautiful, bustling gaming hub, Los Angeles. • Accessories / Peripherals Last year, we hosted 175+ executives from game developers, teams, streaming platforms, legal • Advertising, PR & Media Agencies firms, technology firms and more for the first-ever B2B eSports Conference in San Francisco. • Analytics Platforms & Technology With an incredibly talented speaker faculty and an engaged and relevant audience, the • Legal Firms conversations and networking opportunities onsite were meaningful and impactful – in fact, many of our attendees have gone on to form collaborations and partnerships with each other. • Disruptive Technology Let’s continue this momentum for the September show in Los Angeles. • Payment Solutions Network with some of the most prestigious names in the eSports industry and • Media Research influencers who have seen it all (and then some). In 2016, we present 40+ speakers, • Mobile Monetization including 15 CEOs, such as: • Computer Hardware / Software • Dan Ciccone, Managing Director, rEv XP • Talent Management

• Steve Arhancet, Co-Owner, Team Liquid

• Clinton Foy, Crosscut Ventures NEW TO ESPORTS / • Andy Swanson, VP eSports & Events, Twitch 70% NON-ENDEMIC • Sam Mathews, Founder & Chairman, Fnatic Gain a 360 view on the current state of the industry, including its potential and challenges, making new partnerships and connecting eSports stakeholders together with new media, traditional broadcasting and non-endemic brands. ABOUT KISACO RESEARCH We’ve mapped out the most critical pain points and salient topics you need to know about the eSports industry if you’re considering incorporating it into you program. Key Topics include: Kisaco Research works with the early adopters and leaders 1 Role of the Publisher 5 eSports on Console of growth markets in driving their respective industries forward and 2 Growth and Business Opportunities 6 Key Legal Frameworks in providing the right knowledge, learning and social opportunities to stimulate business 3 The Value of Original Content 7 Where to Invest in eSports growth quickly and effectively. 4 Diversity in Gaming 8 Big Media and eSports Kisaco Research produces, designs and hosts B2B industry conferences and exhibitions. Our platforms are neutral, so that our Non-endemic brands are also jumping on board to leverage the potential audience of 1.4 attendees get the right information from the most relevant people. billion eSports enthusiasts worldwide and explore the opportunities therein for content marketing and engaging youth audiences. So come along and meet those brands as well as Our level of research ensures the topics and the media agencies that represent them! products we offer are of utmost relevance and timeliness; our 30+ years of combined Register online at www.esports-conference.com or email us at [email protected] experience in the event industry means we for more information. We hope you can join us in Los Angeles this September! have an unmatched level of strategic social engineering onsite.

Calan Smith Join our conferences to ensure you benefit from the high-quality knowledge, learning Conference Director PS. Save More Cash When You Book Kisaco Research and networking opportunities. Find out a Team of 3+! more about our upcoming events by emailing [email protected].

Register Online at www.esports-conference.com or Email us at [email protected]. “The event really brought together a very valuable and diversity collection of players in the eSports space. The viewpoints expressed were very insightful and helped to really represent the full richness of activity and interests in the ecosystem.” - Cliff Mercer, Jist.TV

2016 eSports Conference Speaker Faculty:

Ralf Reichert Justin Shacklette Carlos “Ocelote” Sam Mathews Dan Ciccone Managing Director Principal Data Scientist Rodriguez Founder & Chairman Managing Director ESL ACTIVISION Founder and CEO FNATIC REV XP G2 ESPORTS

Kyle Stallock Steve Arhancet Kristian Segerstrale Clinton Foy Bryce Blum Senior Account Executive/ Co-Ceo and Owner COO & Executive Director Managing Director Founding Partner Senior Community Manager TEAM LIQUID SUPER EVIL MEGACORP CROSSCUT VENTURES IME LAW EDELMAN

Andy Swanson Stephen Jon Goldman Robb Charini Yan Perng VP eSports & Events ‘Snoopeh’ Ellis Venture Partner Senior Manager, Associate TWITCH Strategic Partnerships GREYCROFT VENTURE Competition Team FOSTER PEPPER PLLC Manager, FACEBOOK CAPITAL UBISOFT

Jared Wynne Alex Fletcher Frank A. DeGeorge Jr. Victor Martyn Travis Gafford Editor Founder & President Co-Founder & CEO CEO eSports DAILY DOT ESPORTS GROUP YOUSTAKE, INC. GOSUGAMERS YAHOO

Pieter van den Heuvel Noah Winston DARIO RACITI Adam Welker Walter Wang Team Lead eSports CEO US Director Zero Code Director of Interactive Director of eSports NEWZOO IMMORTALS OMD Entertainment & eSports HTC APA

Nate Eckman Grant Farwell Rick Ling Daniel Angelo Ngai Chief Strategy & Brand CEO CEO ‘Tafokints’ Lee eSports Product Supervisor Officer, Co-Founder MATCHERINO INSTANT ESPORTS SMASH COMMUNITY SUPERDATA ULTIMATE MEDIA VENTURES Lead Designer ULTESPORTS

Alberto ‘Crumbz’ Philip Wride Sebastian Läger Tomber Su Stan Press Rengifo CEO Head of eSports Executive Director Managing Director, Digital HEERO GAMESHOW HIGH SCHOOL and Gaming STARLEAGUE MAGID ADVISORS

Jeff Ifrah Morgan Romine AJ “Desecration” Ann Lai Wim Stocks Founding Partner Director of Initiatives Damiano Independent eSports COO IFRAH LAW ANYKEY Founder and CEO Consultant EGAMES POWERSPIKE

“I greatly enjoyed meeting and networking with other eSports professionals and sharing ideas on where this new industry Mike Vorhaus Andy Vander Woude President CEO is going.” MAGID ADVISORS NGE – Steve Fowler, ArenaNet

With the All Access Pass, you are eligible to join any of these 3 additional events. RSVP for priority seats at [email protected].

Tuesday, September 6, 2016 MORNING • 8:30-12:00pm SOLD OUT

8:30 Registration Open - Requires pre-show completed questionnaire. Please email for more details: [email protected].

9:00 Legal Frameworks Workshop: Doing Business (While Staying Compliant) within the Emerging eSports Industry You can pay handsomely for advice from the two most respected Jeff Ifrah is the founding partner of Washington, D.C.-based Ifrah lawyers in iGaming today — or you can attend this intimate Law. He represents many of the largest igaming companies and workshop. The choice is yours. industry associations in the world at the intersection of interactive This three-hour interactive workshop, led by leading gaming gaming and government regulation, including the online poker attorneys and business advisors Jeff Ifrah and Bryce Blum, represents sites Amaya, PokerStars, and the Interactive Gaming Council. Jeff a unique opportunity for eSports company owners, executive and also serves as Special Internet Gaming Counsel for the Delaware investors. The largest and longest-standing gaming companies in the State Lottery. Jeff, and the firm’sCrimeintheSuites.com and world have benefitted from the strategic guidance of Jeff and Bryce, IfrahoniGaming.com blogs, serve as go-to sources for reporters and for three hours, in an intimate setting, you can too. on igaming issues. In 2012, Jeff was honored as one of Gaming Intelligence Magazine’s Hot 50 Winners in the Category of Law and Trial attorney Jeff Ifrah and business attorney Bryce Blum will lead Regulation. He is also consistently recognized by Chambers USA in participants through a detailed look at the top 6 areas of legal vulnerability the areas of White Collar Crime and Government Investigations and for eSports companies, with practical advice on how to mitigate risk and Gaming and Licensing. increase the security and value of your company. To illustrate his advice and recommendations, Jeff draws on his nearly 20 years of experience Bryce Blum is a lawyer and avid gamer. Bryce is a co-founder of advising the world’s biggest players in iGaming and internet poker. This IME Law, where he maintains a full-time practice in esports law, workshop will be interesting, engaging, comprehensive and focused on representing teams, leagues, tournament organizers, influencers the issues that risk the future of your company. and other service providers in the esports industry, including representing six LCS teams. He counsels clients on entertainment, We predict that this workshop will conclude with every participant employment, intellectual property, business, and gaming law on the phone with their executive team, making changes that will issues. Bryce writes for ESPN and is also the Director of Esports and mitigate the threat of future government investigations, litigation and In-House Counsel at Unikrn, the esports wagering platform. class actions. Top six legal threats covered include: ·· Real Money and Skin Betting ·· Player Contracts and ·· Cyber Security and DDOS Broadcasting Rights 12:00 Networking Lunch Attacks ·· Advertising and ·· League and Competition Endorsements Infrastructure ·· Cross-border Issues

AFTERNOON • 2:00-5:00pm SOLD OUT Next Generation eSports Site Tour Timings: 2:00pm – 5:00pm and will include the following activities: Hosted by Andy Vander Woude, CEO, NEXT GENERATION ESPORTS ·· An site tour and high level overview of the NGE facilities ·· NGE Burbank Studios in Los Angeles, California A broadcast simulation of a live event ·· Next Generation Esports (NGE) is the premier independent esports An onsite eSports tournament that the attendees can participate in. production company. NGE elevates the next generation of competitive video ·· A cocktail hour and networking function game franchises through A-to-Z professional league operations, amateur 1:00pm Registration Open tournaments, live events, and original content built for each game’s unique 1:15pm Bus Pick Up from Westin Bonaventure audience. NGE’s rapidly growing team of pro esports players, video game business executives, and industry-leading gaming content creators allows 2:00PM- Buses Drop Off at Westin Bonaventure them to reach publishers, developers and brands to unify video game fans as 4:00PM (Includes Cocktail Hour) spectators, competitors and community. Learn more at nge.io. (NGE was formerly named HitBox)

Thursday, September 8, 2016 EVENING • 6:00-8:00pm ALMOST SOLD OUT... ESL Gaming Site Tour North America and partners in many other countries, it has a truly global footprint. Hosted by Ralf Reichert – Managing Director/CEO – TURTLE ENTERTAINMENT Timings: 6:00pm – 8:00pm and will include the following activities: ESL Studios - 1212 Chestnut Street, Burbank, CA 91506 ·· An site tour and high level overview of the ESL facilities ESL is the world’s largest esports company, leading the industry across various ·· A sneak-peak of the live Halo Pro League broadcast games with numerous online and offline competitions. It operates high profile, ·· A cocktail hour and networking function branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, StarCraft® II World Championship 5:30pm Bus Pick Up from Westin Bonaventure Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, 6:00PM- Buses Drop Off at Westin Bonaventure (Includes Cocktail advertising and TV production, fully catering to the needs of the esport’s 8:00PM Hour) ecosystem. With offices in Germany, Russia, France, Poland, Spain, China,

Register Online at www.esports-conference.com or Email us at [email protected]. CONFERENCE Wednesday, September 7, 2016 DAY ONE

08:30 Conference Day One Registration 10:30 Morning Networking Break

09:20 Opening Remarks 11: 00 Broadcasting Perspective: Games as a Co-Chairs: Spectator Medium Bryce Blum, Founding Partner, IME LAW One of the most interesting aspects of the esports ecosystem Stephen ‘Snoopeh’ Ellis, Strategic Partnerships Manager, is the broadcast side. We’re all aware of the 2010 conflict FACEBOOK between Blizzard and the Korea e-sports Association (KeSPA) for the broadcast of StarCraft2 and controversy that can 09:30 Market Insight: Future Insights, cause. However, recently other major names have taken strides to secure media stream broadcast of eSports games. Predictions and What to Look For Turner have started their eSports league for CS:GO and ESPN eSports has exploded into 2016 with ever increasing interest showed off a Heroes of the Storm tournament earlier this from companies outside of the eSports ecosystem. Peter year. In this discussion we look at where eSports broadcasting Warman, CEO of Newzoo will provide unique insight and data is going and why traditional broadcasters are looking to lock on an industry that’s got everyone talking. Having grown eSports into their strategy. Does eSports even need television, significantly in the last 12 months eSports and has attracted for example? We aim to find out. interest from brands and broadcasters on a global scale. We Presented by: look at what happened in 2016 and what we might see going Sebastian Läger, Head of eSports, GAMESHOW forward for the eSports space in 2017 and beyond. Pieter van den Heuvel, Team Lead eSports, NEWZOO 11:40 Game Develop Case Study: What’s The Definition of Success in eSports? 10:00 Tournament Organizer Insight: Lessons Let’s look at the role of the eSports publisher. Should Learnt from Building the IEM publishers look to bring the entire ecosystem in-house? The IEM (Intel Extreme Masters) was first established In 2007, What are the strengths and weaknesses of the Riot, Blizzard as a large scale, worldwide eSports event boasting participants and Valve approaches? How do we feel these approaches from Europe, North America, and Asia. The League has now impact the competitive integrity of each ecosystem? How do existed for ten seasons with the most recent tournament a publishers actions impact the longevity and sustainability in Katowice, Poland attracting over 113,000 fans - an 8% of the esports ecosystem for a game? How do these models increase on the previous year. With mammoth viewing figures impact interactions between publishers and other parties in and streaming in 26 languages across 14 platforms, ESL and the ecosystem (organizers, teams, and players)? What issues Intel have forged an impressively successful partnership with can arise from over- or under-involvement of the publisher? the IEM series. In this talk, Ralf Reichert, Managing Director at Should the buck ultimately stop with publishers – Or, would ESL will discuss the strategic partnership with Intel and how it be beneficial for the ecosystem to have a neutral governing both companies have used the IEM as a platform for reaching body that acts above the publisher? Is that even feasible? eSports audiences and as a foundation for gaming strategy. If you were to run a publisher, which path would you take Ralf Reichert, Managing Director, ESL and why? Hosted by: Bryce Blum, Founding Partner, IME LAW *Invited* Sundance DiGiovanni - Co-Founder and Vice President, Brands & Content, MLG Carlos “Ocelote” Rodriguez, Founder and CEO, G2 ESPORTS

12:20 Networking Lunch

WANT MORE ESPORTS CONTENT BEFORE THE SHOW?

Choose between Track A or B Track A: New To Esports Track B: Mature

14:00 Getting Started in eSports eSports Venue & Events Panel: Finding a new So just how do you start an eSports company? In this talk, Rick home for eSports: rock clubs, auditoriums, Ling, CEO, Instant eSports will detail the experiences of taking and arenas a school side project into a VC funded company within eSports. Rick will outline the unique entrepreneurial ecosystem within A great event always needs a great venue and eSports to date has eSports, what to bear in mind when working with various entities always utilised excellent venues locations that have held massive in the space (teams, publishers, streamers, etc), the outsider crowds. However, more exciting prospects are on the horizon for future perception of eSports and the challenges of hiring within the grand tournaments. In this talk our panellists will discuss how venues gaming industry. are scouted for great events and how eSports can thrive in other venues outside of traditional hotel ballrooms and convention centres. Hosted by Ann Lai, Independent eSports Consultant Hosted by: Rick Ling, CEO, INSTANT ESPORTS Adam Welker, Director of Interactive Entertainment & eSports, APA Andy Vander Woude, CEO, NGE

14:30 Panel Discussion: Grassroots Community Panel Discussion: Brands & Marketing Growth: From Shoutcasters to Perspective Part One: An introduction to brand Entertainment Venues to Social Media activation and content marketing in eSports Management As part 1 of a 2 part panel series on brand engagement: We look first If you want to start on your path to becoming a name in the at the best examples and foundations of fan engagement in eSports. eSports industry, this panel aims to explore exactly how you do Non-endemic brands are discovering eSports as a market where that. We’ll look at the grassroots growth of eSports and how they can promote their brands and engage customers to buy their established regional event organisers, shout-casters and social products. In this talk we’ll look at the new opportunities, emerging media managers made their first jump into the eSports industry markets and ways to collaborate around brand activation as well as and continue to inspire audiences and grow their brands. assess the opportunities for content marketing and engaging youth ·· Running events, what stands out and how can large corps audiences. Topics of discussion also include understanding the culture, enable the community? enhancing the eSports experience and connecting brands together. ·· Demographics, what type of people attend these community Hosted by Stan Press, Managing Director, Digital and Gaming at events? MAGID ADVISORS ·· Best practices, do you have any interesting stories from Philip Wride, CEO, HEERO working within the community? Alex Fletcher, Founder & President, ESPORTS GROUP ·· Expansion, how can developers enable community Ann Lai, Independent eSports Consultant organizations to expand? Nate Eckman, Chief Strategy & Brand Officer, Co-Founder, ·· Corporate interaction, have you ever worked with a developer, ULTIMATE MEDIA VENTURES, Lead Designer ULTESPORTS and where does the community aspect end and the professional aspect begin? Hosted by Tomber Su, Executive Director, HIGH SCHOOL STARLEAGUE Daniel ‘Tafokints’ Lee, SMASH COMMUNITY Kevin He, President, TRITON GAMING Caleb “CableSCES” Finn, CEO/Founder SOCAL ESPORTS

15:00 Panel Discussion: Big Data in eSports: Diversity in Gaming Panel Discussion: The emergence, patterns and behaviour This talk address the important topics with Diversity in Gaming and In this panel we look at how important Big Data has become in what positive steps are being taken to change the current climate. eSports. We’ll discuss the emergence of data in eSports and its We’re done with talk, let’s make something happen! place in the ecosystem as well as look at what the data is telling us. ·· Why is Diversity and gaming even an issue in 2016? ·· The demographics involved in eSports ·· Psychology. Why are women targeted and what can we do to break ·· The habits of eSports fans the cycle? ·· ·· What is the eSports fan and what is there tendencies? Intel’s innovative approach recently at the IEM with the first all- women’s gaming league. How do we feel that is doing? How do ·· The applications of data in eSports feel about the results and who can provide us with the next steps? Hosted by Jared Wynne, Editor, DAILY DOT Hosted by Robb Charini, Senior Manager, Competition Team, UBISOFT Ari Evans, CEO, MAESTRO Morgan Romine, Director of Initiatives, ANYKEY Victor Martyn, CEO, GOSUGAMERS Yan Perng, Attorney, FOSTER PEPPER PLLC Angelo Ngai, eSports Product Supervisor, SUPERDATA Wim Stocks, COO, EGAMES

15:30 Afternoon Networking Break 17:10 Closing Summary by Chairman

16:00 Panel Discussion: The State of Players 17:20 Welcome Reception And Extended in eSports Meetings In eSports, nothing is more important than the players. These professionals are what provide the spectacle and the excitement that we all enjoy. In this discussion we’re delighted to have on stage some excellent professional player engagement, from both past and present tournament names, to discuss the current climate “The eSports Conference so far in eSports and what can done to better improve the is the only conference that has experience for ‘the eSports player’. been able to bring together all Topics of conversation will include: the influencers and intelligence ·· How to effectively deal with community pressure of the industry in one location. It’s ·· Dealing with brands and sponsors as a pro player been truly an opportunity to get ·· Early Retirement Age: How to prepare of the industry at large and what’s the next stage for players? informed and get connected.” ·· What’s the ideal practice environment? – Wouter Sleijffers, FNATIC ·· Player Houses: Pros and Cons ·· Player Health & Safety: Length of preparation for a tournament, physical and mental strain Hosted by Travis Gafford, eSports, YAHOO Alberto ‘Crumbz’ Rengifo Stephen ‘Snoopeh’ Ellis, Strategic Partnerships Manager, WANT MORE ESPORTS CONTENT FACEBOOK BEFORE THE SHOW? Carlos “Ocelote” Rodriguez, Founder and CEO, G2 ESPORTS Follow us on Twitter! @eSportsevent 16:40 Closing Keynote: The Truth Behind eSports - Challenges ahead and how to face them as a business Twitch is one of the world’s leading social video platforms and communities for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 Million broadcasters. Twitch’s video platform is a centre of both live and on-demand distribution for the video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. In this talk Andy Swanson, VP eSports & Events at Twitch will detail the truth behind eSports, the challenges ahead and how to face them as a business. Andy Swanson, VP eSports & Events, TWITCH

2016 MEDIA PARTNERS

Register Online at www.esports-conference.com or Email us at [email protected]. CONFERENCE Thursday, September 8, 2016 DAY TWO

09:00 Conference Day Two Registration 11: 00 Morning Networking Break

09:20 Opening Remarks 11:30 Legal Perspective: Lessons from the Co-Chairs: Gaming Industry - Emerging eSports Jeff Ifrah, Founding Partner, IFRAH LAW Ann Lai, INDEPENDENT ESPORTS CONSULTANT Can Learn from Lessons (and Mistakes) of Gaming and iGaming Industries for 9:30 Developer Keynote: Activision Blizzard Successful Gaming Expansion The $2 million dollar Call of Duty Championships is over…but what really happened? Take a tour through the game play Self-Regulation is Key data at the tournament and through the entire 2016 season. See new data analysis and data visualizations of team and Fair Gaming Practices player performance. Learn how Activision’s biggest ever ·· Combat Fraudulent Behavior, Certification Standards, Block eSports analytics effort was ultimately delivered to the fans. Underage Gambling Justin Shacklette, Principal Data Scientist, ACTIVISION Consumer Education BLIZZARD ·· Responsible Gaming Education 10:00 Panel Discussion: eSports on Mobile Customer Satisfaction ·· Data Privacy, Information Security, Prompt Payments In this panel we explore the future for growth, what innovations are out there and what the state of the market is Oversight for eSports on Mobile. Super Evil have come leaps and bounds ·· Affiliate Management, Bad Actors, Auditing/Compliance since our 2015 conference and we look forward to exploring Management how some of the issues have been addressed in the mobile eSports market. Proactive Lobbying for Legislation/Regulation is Kristian Segerstrale, COO & Executive Director, SUPER EVIL Necessary to Set the Industry’s Terms MEGACORP

10:30 Team Managers Panel Discussion: Lessons Sports and Internet Gaming – The Regulatory Landscape Shift Learned in Building a Global Brand, ·· iGaming Legislation in US has experienced a promising shift Managing Talent and Running a Business ·· DFS Organisation ·· Sports betting Team owners are faced with numerous challenges when ·· Online Poker running the day to day operations of an eSports organisation. ·· Dialogue for Federal Legislation As well as focusing on the brands success one of the main Key Aspects of Ideal Regulatory Framework drivers for owners and CEO’s is making the brand accessible to new stakeholders and sponsorships. The industry is still seen as ·· Enforcement of Criminal Behavior a young industry and has recurring issues and fragmentations ·· Operator Certification that pose difficulties. This discussion will look in depth at the ·· Taxation Policy current challenges specifically that team owners face including ·· Consumer Education professionalization, player management and working with the ·· Redress for Customer Grievances community. ·· Data Privacy ·· ‘The Level of Professionalism’ in eSports ·· Industry Education ·· Fan Perspective ·· Affiliate Management ·· Lessons Learnt from the DOTA 2 Major in Shanghai - How? What can we take from that experience? ·· Trade Association ·· Money and eSports - Is eSports taking in money too fast? ·· Corporate Social Responsibility ·· Brand image and eSports - Should we be encouraging a specific type of game development? Jeff Ifrah, Founding Partner, IFRAH LAW ·· LoL vs CS:GO - Which title is easier for brands to engage 12:00 with and why? Riot and Valve very different and does their Networking Lunch separate models affect accessibly? Hosted by Bryce Blum, Founding Partner, IME LAW Sam Mathews, Founder & Chairman, FNATIC Noah Winston, CEO, IMMORTALS Steve Arhancet, Co-Ceo and Owner, TEAM LIQUID

Choose between Track A or B Track A: New To Esports Track B: Mature

14:00 Legal Perspective: What You Need to Know Panel Discussion: Brands & Marketing When Starting & What are the Key Legal Perspective Part Two: A conversation with Frameworks to Consider in eSports brands on eSports Fan Engagement IME Law maintains the first eSports focused legal practice in eSports is considered the holy grail for engaging the next generation the world, with a client list that includes some of the most of eager sports fans but it’s important to understand how can brands influential organizations and individuals in the industry. In participate authentically with one of the most millennial, interactive fan this presentation Bryce Blum, Founding Partner at IME Law bases in sports. In this panel discussion, experienced brand activation will detail what those looking to start out in eSports need executives will detail lessons learned from the eSports industry and give to be aware of and what the key legal frameworks are that examples of how eSports can offer immersive experiences for brands. need to be considered. Bryce serves as general counsel for We’ll look at the benefits of considering eSports for brand activation premiere Western eSports organizations with clients are and what the best practices are for influencer campaigns & marketing at the forefront of the eSports industry. In addition, Bryce strategies. represents businesses and individuals that are woven into Hosted by: the fabric of the competitive ecosystem, publishing eSports Stan Press, Managing Director, Digital and Gaming, MAGID ADVISORS titles, generating content, hosting competitions, and creating Michael Tubman, Sports and Competition Manager, BUFFALO WILD products that target gamers worldwide. WINGS Bryce Blum, Founding partner, IME LAW Dan Ciccine, Managing Director REV XP Dario Raciti, US Director, Zero Code, OMD Kyle Stallock, Lead esports strategist (global), EDELMAN

14:30 Panel Discussion: The Value of Original Panel Discussion: Big Media and eSports Content in eSports Big Media are starting to take eSports seriously. Revenues for Many leading players in eSports develop original and exclusive e-Sports in 2016 are predicted to rise by an impressive 25%, which content through an effort to add value to their gaming is arguably better than most traditional sports, most of which have communities and enhance viewer experience while also balancing already been around for long periods of time. Some analysts are commercial interests. By focusing on original content as an also linking the popularity of online video game-related content exclusive offering companies are able to work closely with to eSports, something which big media are already in control of. players, teams and sponsors to create experiences that viewers Facebook, Yahoo, YouTube are all operating this space and have will enjoy. In this panel discussion we look at why big media plans to leverage this millennial audience and demographic. In names and leading esports teams have been locking original this panel we discuss the different approaches that each of the content production into their marketing and branding strategies big media companies are taking and how that is set to impact the and how they aim to keep those experiences sustainable. eSports ecosystem. Hosted by Travis Gafford, YAHOO ESPORTS Hosted by Stan Press, Managing Director, Digital and Gaming at Steve Arhancet, Co-Ceo and Owner, TEAM LIQUID MAGID ADVISORS Damian Estrada, Director of Video Production, TEAM LIQUID Walter Wang, Director eSports, HTC

15:00 Afternoon Networking Break

15:30 Dragons Panel: Emerging Company Presentations - The Start Up Marketplace and The Future of eSports In this session our esteemed venture capital panellists will detail the current climate of eSports investment and what recent trends and innovations are shaping the industry. Following this discussion four selected emerging companies will pitch their technologies to this ‘Dragons Panel’ in an effort to gain financial backing. The Confirmed Presenting Companies are: POWERSPIKE : Presented by Angelo J Damiano, CEO Powerspike Hosted by Alex Fletcher, Founder & President, ESPORTS GROUP MATCHERINO: Presented by Grant Farwell, CEO at Matcherino Clinton Foy, Managing Director, CROSSCUT VENTURES HEERO: Presented by Philip Wride, CEO, Heero Jon Goldman, Venture Partner, GREYCROFT VENTURE CAPITAL YOUSTAKE: Presented by Frank A. DeGeorge Jr., Co-Founder & Mike Vorhaus, President, MAGID ADVISORS CEO, YouStake, Inc.

16:55 Closing Summary by Chairman

17:00 End of Conference (Buses pick up for ESL Gaming Site Tour for All Access Pass Holders at 5:15pm)

18:00 ESL Gaming Site Tour & Reception for All Access Pass Holders

IFRAH LAW • www.ifrahlaw.com HTC • www.htc.com Ifrah Law, a Washington DC-based HTC brings brilliance to life through leading innovation in boutique litigation firm, has a pioneering practice in Internet smart mobile device and experience design. Beginning with a vision to gaming, having been an active participant in the industry since put a personal computer in the palm of our customers’ hands, we have its inception. The firm is ranked in Chambers USA for Gaming & led the way in the evolution from palm PC to smartphone. Licensing and White Collar Litigation and has been recognized The Pursuit of Brilliance is at the heart of everything we do, inspiring as a leader in white collar litigation by Benchmark Litigation. best-in-class design and game-changing mobile experiences for Ifrah’s attorneys, led by founder Jeff Ifrah, frequently speak and consumers around the world. At HTC, the Pursuit of Brilliance is the write about Internet gaming in well-known venues nationally impulse to create, to venture into the unknown with an unwavering and internationally. The firm’s clients are leading players in dedication to bring innovative design to life. It pushes us everyday to online gaming including Amaya Gaming, Full Tilt Poker, iBus re-imagine new ways to connect the world, our consumers, and their Media, Mondogoal, PokerStars, and the Delaware State Lottery. pursuits in ways never before thought possible. Founded in 2009, the firm specializes in digital media, iGaming, This Pursuit has brought HTC into the esports foray, where we have internet advertising, interactive games and sports, government been a pioneer in creating unique and quality content to engage the contracts and healthcare. Its attorneys also author three noted different communities. Just like with tech, we aim to innovate in esports blogs: www.ifrahonigaming, covering all aspects of online and break many barriers to foster growth within the industry. gaming, www.crimeinthesuites.com, an analysis of current issues in white collar defense, and www.ftcbeat.com, FTC and State AG FOSTER • www.foster.com News for Ecommerce. Foster Pepper is one of the leading US PAYSAFE • www.paysafe.com law firms in eSports. With more than 130 attorneys, we have a deep industry knowledge and a commitment to client service that allows us Paysafe provides digital payments and to provide the best legal and business solutions for our clients. transaction-related solutions to businesses and consumers around With decades of experience representing traditional professional the world. Paysafe makes transactions easy by enabling fast, sports franchises and video game developers, our attorneys have convenient and secure ways to pay-before, pay-now and pay-later experience in all genres of the fast-growing world of eSports. Foster through its digital wallets, prepaid solution, payment processing Pepper has represented players, teams, leagues, and service providers and card issuing & acquiring products and services. We believe and provide legal counsel on all related contract and legal compliance that every point of every payment should be relevant, simple and issues. We have experience drafting and negotiating deals ranging secure. With nearly two decades of experience, Paysafe is trusted from player contracts, six-figure sponsorship agreements, league rules by merchants, and by consumers in more than 200 countries and and franchise agreements, the sale of several eSports teams and we territories, to move and manage money via more than 100 payment have resolved conflicts between some of the most prominent teams types and 40 currencies. Paysafe offers multi-platform products and players in eSports. with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, Beckmen Crystal Law is a partnership paysafecard®, payolution® and FANS Entertainment. Paysafe between Beckmen Law, PC and Group plc shares trade on the London Stock Exchange under the Stephen A. Crystal, solely focused on the symbol (PAYS.L). For more information, visit: www.paysafe.com eSports and iGaming industry. This practice area is uniquely positioned to address the complex and REZLI • www.rezli.com dynamic needs of our eSports/iGaming clientele. Our eSports/iGaming Rezli’s mission is to bring everyone in the gaming practice offers the expertise necessary to provide full service legal industry together: gamers, developers, organizations and counsel to owners, teams, leagues, individual players, advertising educational institutions. We want to connect play with purpose. companies, sponsors, and others involved in eSports/iGaming-related Rezli is a comprehensive content, media, and career building transactions and disputes. We advise our clients regarding the risks of platform that empowers people of all ages to turn their passion litigation or enforcement actions. We also help our clients understand for games into a career by building their digital resume/portfolio, what options are available to them to protect their legal interests, such sharing their stories, and networking with others with similar as threatening or initiating litigation. Beckmen Crystal is immersed in interests. this rapidly expanding industry, enabling us to be not only strategic For gamers, finding a long-term career that aligns with their advisors but also part of the culture of the eSports/iGaming industry. interests can bring a mountain of uncertainty. While there are plenty of developing fields in technology, science, and gaming, The Ticket Fairy • www.theticketfairy.com the idea of a professional Halo player looking for networking and The Ticket Fairy is a ticketing, rewards and audience career opportunities through LinkedIn seems far-fetched. There intelligence platform. We allow eSports and gaming is no single platform where you can share your talent with the event organizers (we already work with TwitchCon and world and allow others to see what you are made of. Rezli is FACEIT) to increase revenues to the order of 15-30%, here to change the gaming world. by incentivizing their attendees to spread word of mouth once they’ve Join Rezli today and be part of the revolution that brings gamers bought their own tickets, also helping to discover key influencers and together by connecting and networking with the right people in the potential ambassadors. Ticket buyers can check out with their Twitch, industry you love. FACEIT or Facebook accounts, creating a rich set of demographic information, including attendees’ lifestyle preferences and music streaming history, helping to curate content and talent. The platform also mitigates secondary market scalping for high-demand events via a trusted, closed-loop resale system that matches buyers and sellers, enabling them to transfer tickets at face value.

The Westin Bonaventure Hotel & Suites SOLD OUT! 404 South Figueroa Street Los Angeles, California 90071 We are pleased to share that eSports Conference United States attendees are eligible for a special group rate at the 1 (213) 624-1000 Westin Bonaventure Hotel & Suites.

Pricing Information

Book a Team of 3 and Save an Additional 15% Off!

COMPANY TYPE ALL ACCESS PASS MAIN CONFERENCE ONLY

Games Publishers, Developers, Advertising Agencies $1,299 $999

All Other Organizations $1,799 $1,499

Professional and Active eSports Players VIP Tickets Available: Apply Today!

WITH EACH CONFERENCE TICKET, YOU’LL RECEIVE:

2-Day Main Conference 4 4

Daily Lunches & Refreshments 4 4

Complimentary eSports Articles and Content 4 4

Welcome Networking Reception 4 4

Access to 2016 Presentations Only 4 4

Access to 2015 & 2016 Videos and Presentations 4 ✗

Site Tour(s) / Workshop 4 ✗

Payment Terms for the 2nd Annual eSports Conference: BOOK A TEAM TO SAVE MORE! • All Prices are in USD Bring a Colleague… Save an Additional 10% Off • All Early Bird discount prices, including Group Discounts, must be paid in full by deadlines provided above. Book a Team of 3+ Save an Additional 15% Off • All discount offers cannot be combined with any other offer, except for Book a Team of 5+ Save an Additional 20% Off the Group Discount, which you can apply to any Early Bird Discount. • Please view our Cancellation Policy.

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