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Scale Your Omni-Channel Business with Your Own Marketplace

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Scale Your Omni-Channel Business with Your Own Marketplace Scale your omni-channel business with your own Marketplace Today’s customers are empowered. They are accustomed to shopping experiences with the convenience of Amazon, where a Marketplace of 3rd party sellers creates a virtually endless aisle of products at competitive prices with a high quality of service. At the same time, a new generation of pure-play retailers has emerged to dominate in categories once owned by physical retailers. Companies like Farfetch and Lyst in fashion, Etsy in handmade goods, and Newegg in electronics have succeeded via the Marketplace model. Drive more assortment without overhead For any omni-channel business, transacted on Marketplaces. customers the breadth of choice one key to success will be Building a Marketplace to compete and level of convenience they complementing the in-store in this new environment can seem require, with zero incremental cost experience—one that the new potentially disruptive or out-of-line and no management overhead. breed of retailers cannot with existing business models, but match—with a compelling online nothing could be further from the of consumers say experience that meets the truth. In fact, the Marketplace that Marketplaces expectations of today’s customers. model suits omni-channel 89% ofer a convenience It is estimated that, by 2020, nearly businesses perfectly. It is the best they appreciate. 40% of all online retail would be and most cost-efective way to give Source: Forrester Research, May 2016 Drive more customer engagement across all channels Giving customers a broad array of while avoiding negative events such Physical shoppers have access to an product choices they expect from as “out-of-stocks”. You can also test endless aisle of products, while your brand is key to delivering great new products and categories Marketplace functionality like “Click customer experiences and without the risk of actually stocking & Collect” and “Buy Online, increasing omni-channel them. Exchange In-Store” keep customers conversion. With a Marketplace, you A Marketplace also links the physical engaged across online and physical quickly and easily achieve the broad and digital worlds to create a channels and increase the likelihood assortment that customers want superior omni-channel experience. of multiple purchases. Expand assortment Increase Customer Acquire new without overhead Loyalty customers Extend product assortment into Own and improve the customer Drive new trafc to your the millions without inventory or journey across all channels. stores—Neopost Observatory overhead costs. estimates click & collect facilities Provide flexible options for increase in-store sales by 10% Quickly and easily onboard customers—buy online or thousands of new sellers. click-and-collect in store. Prevent missed sales and achieve the endless aisle. Package complementary Leverage Marketplace intelligence products. to provide customers with more Develop international presence relevant ofers. with minimal resource investment. The Mirakl Marketplace Platform™ is the only fully integrated solution for lighting-fast product expansion, increased customer reach and loyalty—all with minimal resource investment. Invest in growth, not time, with the Mirakl Marketplace Platform™ With the Mirakl Marketplace Platform™ it is possible to This provides automated catalog integration and plug directly into both your own systems as well as the management, communication with sellers, setup and systems of others in the e-commerce ecosystem (e.g. management of rules (for things like shipping and vendors, aggregators) via cutting-edge, API-based logistics, customer service levels, vendor performance). technology. e-commerce Third-Party Platform Mirakl Marketplace Platform™ Sellers BACK OFFICE MIRAKL MARKETPLACE ADMIN BACK OFFICE MIDDLE OFFICE MIRAKL VENDOR PORTAL MIDDLE FRONT TM OFFICE OFFICE MIRAKL CATALOG INTEGRATION SaaS Platform Features specifically geared to the requirements of omni-channel business Click and Collect Pre-packaged Workflows Allow customers to shop online and pick up items Keep processes running efciently with pre-built, in-store. customizable workflows around ofers, orders, pricing strategies, and logistics. Buy Online, Exchange/Return In-Store Allow customers to buy online and bring returns or Multi-Vendor Order Management exchanges to the store directly. Allow operators visibility into the full order lifecycle to monitor seller performance and maintain insight Marketplace Governance for customers on order status (a huge advantage Easily create rules that govern operations around over drop-ship). things like logistics and customer service levels and monitor performance to ensure high quality Multi-vendor Catalogue Management customer experience. Streamlined integration of complex product catalogues with Mirakl Catalogue Integration (MCI©). Mirakl is the global leader in online Marketplace platforms. Already, omni-channel customers like Best Buy Canada, Game, Darty, and Woolworths rely on Mirakl to create a true omni-channel experience for customers, improve profitability via increased product breadth and optimized margins, all without increasing inventory. More information: www.mirakl.com PARIS BOSTON LONDON MUNICH +33 1 72 31 62 00 +1 844 264 7255 +44 20 3355 9932 +49 89 205 008 5012.
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