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Factor Payments, Resource-Based Bargaining, and the Creation of Firm Wealth in Technology-Based Ventures David M

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Factor Payments, Resource-Based Bargaining, and the Creation of Firm Wealth in Technology-Based Ventures David M Strategic Entrepreneurship Journal Strat. Entrepreneurship J., 2: 339–355 (2008) Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/sej.58 FACTOR PAYMENTS, RESOURCE-BASED BARGAINING, AND THE CREATION OF FIRM WEALTH IN TECHNOLOGY-BASED VENTURES DAVID M. TOWNSEND1* and LOWELL W. BUSENITZ2* 1 Department of Management, Innovation, and Entrepreneurship, College of Management, North Carolina State University, Raleigh, North Carolina, U.S.A. 2 Division of Management, Michael F. Price College of Business, The University of Oklahoma, Norman, Oklahoma, U.S.A. A central tenet of resource-based logic is that undervalued resources utilized by fi rms orga- nized to exploit them will produce superior economic performance over the long run. Yet when young technology-based ventures pursuing new opportunities do not possess full property over these resources, input providers retain the right to bid up factor prices to match each resource’s marginal productivity. In response to these limitations in extant resource-based logic, we apply and extend Lippman and Rumelt’s full payments and bargaining perspectives and propose an alternative method by which entrepreneurs can generate fi rm wealth through the unique bundling of cospecialized resources. Both theoretical implications and directions for future research are discussed as well. Copyright © 2009 Strategic Management Society. INTRODUCTION Two unique features of the start-up process among technology-based ventures, however, raise impor- The specifi c actions entrepreneurs take to form and tant challenges to established resource-based logic. exploit opportunities in order to create wealth is First, the ubiquity of environmental uncertainty centrally important to the literature on strategic surrounding technology-based ventures makes it entrepreneurship (Hitt et al., 2001). According to increasingly diffi cult for entrepreneurs (even with resource-based theory, fi rm wealth is created and superior knowledge) to accurately estimate future preserved over the long run through the utilization revenues and costs to determine if a resource is of resources valued at point lower than their mar- indeed undervalued. Second, most technology-based ginal productivity (i.e., undervalued resources, ventures share property rights to inputs with key Barney, 1986) provided these resources are also suppliers (e.g., the technology is licensed, invest- fi xed (or quasi-fi xed) in supply (i.e., the Ricardian ment capital is provided in exchange for equity own- foundation of resource-based theory, Peteraf, 1993). ership, etc.). The existence of partial property rights coupled with systemic uncertainty implies that to the extent environmental uncertainty makes it diffi cult Keywords: technology-based ventures; resource-based theory; for each stakeholder to estimate a priori the rent factor payments; stakeholder bargaining; opportunity forma- tion and exploitation generating capacity of their input, these suppliers *Correspondence to: David M. Townsend, Department of often retain the right to correct any valuation errors Management, Innovation, and Entrepreneurship, College of over time to ensure full payment is received in Management, North Carolina State University, 2801 Founders Drive, Nelson Hall 1343, Campus Box 7229, Raleigh, N.C. exchange for use of the resource. Entrepreneurs con- 27695. E-mail: [email protected] tracting for key resources that seek to exploit new Copyright © 2009 Strategic Management Society 340 D. M. Townsend and L. W. Busenitz opportunities are, therefore, unable to lock in any specifi c strategic factor remain as a pot of wealth to advantages the venture may have enjoyed from be divided among those who possess residual rights utilizing a resource initially undervalued. of fi rm ownership. This perspective has major impli- Based on these issues, this article argues for an cations for how we think about and examine the alternative framework for investigating the creation development of new opportunities by technology- of fi rm wealth in technology-based ventures. Build- based ventures. ing from Lippman and Rumelt’s (2003a; 2003b) Our emphasis here on resource complementarities recent work outlining the full payments and bargain- offers a more grounded view of what actually occurs ing models, we argue that entrepreneurs can gener- in the resource acquisition process of technology- ate superior fi rm wealth over the long run through based ventures. For example, industry insiders often the unique bundling of complementary resources. recommend that entrepreneurs, in order to create We demonstrate here that under such a model, fi rm superior wealth over the long run, should look for wealth can be created and preserved over the long venture capitalists who can provide value (i.e., run even, when key input providers fully appropriate managerial expertise, legitimacy, etc.—besides just the individual marginal product created through the capital), rather than just taking the deal which takes use of their inputs (e.g., Makowksi and Ostroy, the least amount of equity in exchange for capital. 1995; 2001; Lippmann and Rumelt, 2003a; 2003b). Conversely, venture capitalists often note that one By implication, the unit of analysis in this article of the primary indicators they use in making their shifts from an exclusive focus on the Ricardian prop- investment decisions is whether they think they can erties of individual resources (e.g., Peteraf, 1993; work well with the venture’s management team Peteraf and Barney, 2003) to an analysis of the (Bygrave, 2003). Therefore, potential complementa- synergistic interaction among complementary fi rm rities between the management team and investors resources as the mechanism for wealth creation (such as venture capitalists) appear to play a signifi - through the development of new opportunities. cant role as investors decide whether to fund a new In a regime characterized by high uncertainty and opportunity. At the fi rm level of analysis, we expect partial property rights, the alternative perspective we that when such complementarities emerge among construct here provides several unique advantages individual resources, they account for the variable for resource-based logic over the traditional under- amount of wealth generated by individual fi rms valued resource perspective. Strategic factor market pursuing new opportunities (Foss and Ishikawa, theory builds on the premise that temporary factor 2007). market imperfections create the opportunity for fi rm As a basis for this discussion, we have organized resources to be purchased at a price point below their the article in the following manner. First, we note individual rent-generating potential (Barney, 1986; the current state of the resource-based literature with 2001). Over time, increasing pricing effi ciency will a specifi c focus on the contribution of the underval- determine whether the entrepreneur correctly fore- ued resources perspective as a key component of the casted the true economic value of a particular resource heterogeneity approach. Next, we outline resource (Peteraf and Barney, 2003). The assump- some of the criticisms of the resource heterogeneity tion is that the long-term economic benefi t locked in approach culminating in Lippmann and Rumelt’s by the entrepreneur is derived directly from the recent work on the factor payments and resource exploitation of an earlier valuation error made by bargaining models (2003a; 2003b). Based on this another input provider. But where suppliers retain discussion, we then formulate a series of proposi- partial property rights over their inputs, they reserve tions applying Lippmann and Rumelt’s models to the ability to correct these valuation errors through predict the generation of wealth in technology-based various bargaining tactics with the end objective of ventures. Lastly, we highlight several implications at least securing a payment stream in equilibrium of these propositions for resource-based theory and with their input’s marginal product (Makowski and offer several suggestions for future research. Ostroy, 2001; Lippman and Rumelt, 2003b). Con- versely, when the exploitation of new opportunities occurs through the super additive combination of THEORETICAL BACKGROUND two or more resources, it implies that even if key input providers work to secure these factor pay- Over the past 20 years, resource-based logic ments, surplus revenues not directly attributed to a has emerged as a central paradigm in strategic Copyright © 2009 Strategic Management Society Strat. Entrepreneurship J., 2: 339–355 (2008) DOI: 10.1002/sej Factor Payments, Bargaining, and Firm Wealth 341 management theory (Lippman and Rumelt, 2003a; Shimizu, 2007; Newbert, 2007). These questions Barney and Arikan, 2001; Barney, 1991). Resource- have immense theoretical and practical signifi cance based theories of organizational performance con- among new technology-based ventures, given that tinue to shape how management scholars think about most fi rms organize around a set of resources whose and explore the causes of fi rm performance (cf. value is often not known a priori (cf. Makadok and Peteraf and Barney, 2003). Within this tradition, Barney, 2001) recent work by Lippman and Rumelt (2003a; 2003b), Factor markets and resource valuation. A central capitalizing on fundamental paradigmatic develop- assumption of resource-based logic is that resources ments in economic theory, constructs two comple- are valuable to the extent they allow fi rms to exploit mentary perspectives (i.e.,
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