HOSPITALITY MANUAL the NORTHERN TRUST 2017 Dear Partners
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HOSPITALITY MANUAL THE NORTHERN TRUST 2017 Dear Partners, On behalf of THE NORTHERN TRUST tournament staff, we thank you for your support of this important championship. This year marks an exciting new era of this great event with a new title sponsor in Northern Trust, a new commissioner in Jay Monahan, and a new vision for the lead FedExCup Playoffs event. In 2017, we will show the world how New York does golf- fashion, food, and do-or-die drama on a world stage! THE NORTHERN TRUST is the only world-class professional golf tournament hosted annually in NY/NJ and, as the first FedExCup Playoff event, there is a lot at stake. The very best 125 players in the world will battle for an opportunity to advance to the next event. For those that fail, their season will come to an abrupt end and those that survive will need to fight to put themselves in position to win the FedExCup. With the world’s spotlight upon them and a lot on the line, there is sure to be great theater. And you will have a front row seat with first class views of golf and access to new fan amenities being introduced this year. However, while much will change, our commitment to giving back will remain a constant. The 2016 event generated $1.4 million for local charities throughout NY/NJ, totaling $45 million in charitable giving since the event began in 1967. Through your continued support, we look forward to continuing the tradition of giving back this year as we showcase New York to the world. This is how New York does golf! Top players competing for huge stakes at one of the most exclusive venues in golf all while creating a meaningful impact on our community. We are thrilled you will be joining us; we will do everything we can to deliver beyond your expectations and to create the kind of lasting memories that come with experiencing something truly special. We look forward to seeing you in August. Sincerely, Julie Tyson Senior Vice President Championship Management PGA TOUR TABLE OF CONTENTS Championship Staff Contacts Page 4 Tournament Initiatives Page 5 Past Champions Page 6 New & Improved Page 7 Fact Sheet Page 8 Media & TV Listing Page 9 Schedule of Events Page 10 General Policies & Information Parking & Directions Page 11 Ticketing – Will call, Youth, Hospitality Policy Page 12 Permitted & Prohibited Items Page 13 Bag Policy Page 14 Alcohol Policy Page 15 Autographs Page 15 Banners Page 15 Co-Branded Merchandise Page 15 Disabled Guest Services Page 15 First Aid Page 16 Inclement Weather Policy Page 16 Lost & Found Page 16 Mobile Devices Page 16 Smoking Page 16 Volunteer Page 16 Area Restaurants Page 17 Hotel Accommodations Page 18 Signage Form – Return to Tournament Page 19 3 CHAMPIONSHIP STAFF CONTACTS SALES & MARKETING EXECUTIVE Julie Tyson Nick Clark SVP – Champ Management Senior Director of Sales O: 212-380-0222 O: 212-380-0223 C: 904-412-2398 C: 816-935-8793 [email protected] [email protected] Peter Mele Brian Shearan VP & Executive Director Sales Manager O: 201-444-5356 O: 201-455-6082 C: 203-509-5006 C: 516-455-1672 [email protected] [email protected] Alyssa Burkard Michael Baird Sales Representative Sales Operations Specialist O: 201-455-6086 O: 201-455-6083 C: 201-669-8612 C: 973-945-3613 [email protected] [email protected] Jon Squeri Jalae Smith Sales Coordinator Executive Assistant O: 201-444-5356 O: 212-752-8687 C: 609-306-9670 C: 917-225-3385 [email protected] [email protected] OPERATIONS TOURNAMENT SERVICES Matt Byers Taylor Barclay Operations Manager Tournament Services Manager C: 631-639-7649 O: 201-345-6722 [email protected] C: 201-739-8177 [email protected] Justin Ostiguy Operations Manager C: 201-874-8680 [email protected] 4 How does NEW YORK do golf? THE NORTHERN TRUST attracts the top 125 players in the world as the lead event of the PGA TOUR’s FedExCup Playoffs; but there is SO much more to this event than just golf. With a new course and new title sponsor, the event has been reimagined to create premier sponsor and fan experiences that tap into our fan's passions for fashion, food, and do-or-die drama. Fashion. Designer brands, fan enhancements and shopping venues, THE NORTHERN TRUST is at the forefront of golf — and golf spectator — fashion. All the best looks, plus an opportunity to get limited-time apparel from our premium partners? You won't want to miss this news. Food. Celebrity Chefs — that's right, more than one— will be making plates exclusive to THE NORTHERN TRUST. Right again, you can only get these dishes on site at Glen Oaks Club! From your favorite New York dessert place to locally-sourced ingredients and the most quintessential Long Island food — our culinary genius can't be matched. So, what dish will you 'gram? Don't forget that hashtag #HowNYDoesGolf Do-or-Die Drama. Although the PGA TOUR's top-125 in the FedExCup standings will earn a ticket to New York, only the best 100 will move on to the next week in their journey for the glory of the FedExCup. Four days of do-or-die drama. Rise above or go home. Play well or your season is over. And all on the only stage in the world that can handle such a competition - New York's own, Long Island. As if that’s not enough, we can guarantee you’ll see a world-class champion crowned on Sunday. Don’t believe us? Take a look at the prestigious list of tournament champions & be here yourself to witness who adds their name to the list! 5 5 PAST CHAMPIONS 2016 Patrick Reed Bethpage Black 1991 Billy Andrade Westchester Country Club 2015 Jason Day Plainfield Country Club 1990 Hale Irwin Westchester Country Club 2014 Hunter Mahan Ridgewood Country Club 1989 Wayne Grady Westchester Country Club 2013 Adam Scott Liberty National Golf Club 1988 Steve Ballesteros Westchester Country Club 2012 Nick Watney Bethpage Black 1987 J. C. Snead Westchester Country Club 2011 Dustin Johnson Plainfield Country Club 1986 Bob Tway Westchester Country Club 2010 Matt Kuchar Ridgewood Country Club 1985 Roger Maltbie Westchester Country Club 2009 Heath Slocum Liberty National Golf Club 1984 Scott Simpson Westchester Country Club 2008 Vijay Singh Ridgewood Country Club 1983 Seve Ballesteros Westchester Country Club 2007 Steve Stricker Westchester Country Club 1982 Bob Gilder Westchester Country Club 2006 Vijay Singh Westchester Country Club 1981 Raymond Floyd Westchester Country Club 2005 Pádraig Harrington Westchester Country Club 1980 Curtis Strange Westchester Country Club 2004 Sergio García Westchester Country Club 1979 Jack Renner Westchester Country Club 2003 Jonathan Kaye Westchester Country Club 1978 Lee Elder Westchester Country Club 2002 Chris Smith Westchester Country Club 1977 Andy North Westchester Country Club 2001 Sergio García Westchester Country Club 1976 David Graham Westchester Country Club 2000 Dennis Paulson Westchester Country Club 1975 Gene Littler Westchester Country Club 1999 Duffy Waldorf Westchester Country Club 1974 Johnny Miller Westchester Country Club 1998 J. P. Hayes Westchester Country Club 1973 Bobby Nichols Westchester Country Club 1997 Ernie Els Westchester Country Club 1972 Jack Nicklaus Westchester Country Club 1996 Ernie Els Westchester Country Club 1971 Arnold Palmer Westchester Country Club 1995 Vijay Singh Westchester Country Club 1970 Bruce Crampton Westchester Country Club 1994 Lee Janzen Westchester Country Club 1969 Frank Beard Westchester Country Club 1993 Vijay Singh Westchester Country Club 1968 Julius Boros Westchester Country Club 1992 David Frost Westchester Country Club 1967 Jack Nicklaus Westchester Country Club 6 NEW & IMPROVED NEW Food Concession Local food purveyor, Taste NY, has come together to create a unique (and delicious!) food opportunity for all spectators to indulge in! Mario Batali, Marc Forgione’s Lobster Press, Junior’s Deli & Cheesecake, and local farm-to- table fare from Taste NY will all feature specialty menu offerings ONLY available at THE NORTHERN TRUST. Signature Cocktail GREY GOOSE cocktails have always been a staple at golf tournaments and this year we’ve finally created our own; the Anchor Fizz. Not available any where else, make sure you cool off with one of these! YETI Our first-ever commemorative cup, produced by YETI, will be introduced in a Lowball Rambler. Check out the YETI Patio located in our main concession area- for a comfortable, backyard vibe with plenty of shade and ice cold refreshments! Kendra Scott Kendra Scott Jewelry and Houseware will be featured in the PGA TOUR’s first ever Color Bar. Take a break from golf and create your own customized Kendra Scott piece of jewelry! Concierge Kiosks by TrendyGolf Golf courses can be difficult to navigate and we want to help your guests find their way around. Our information stations will feature models in premium brands to answer all your questions from where the closest restroom is to where the best views of golf are! IMPROVED Hospitality Offerings Drawing from our general spectator offerings, we will be adding specialty food offerings to hospitality menus options. Information to follow on specific items and pricing. Unique VIP Experiences In order to provide a fun-filled day for ALL guests, regardless of their golf interest, we are adding a variety of events for your guests to participate in. From specialty cocktail experiences, insightful fireside chats with key golf personalities (ever wonder how the pins are set on Sunday? Why was the bunker on 18 put were it is?), golf lessons, and more! We’re excited to provide activities for your guests to take part in the ultimate sporting event experience and witness first-hand “How New York Does Golf! Calendar to follow, RSVPs will be required.