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Siemens – Innovation Partner of Red Bull Racing

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Siemens – Innovation Partner of Red Bull Racing Who delivers top technology to develop and design a world-class Formula One car? Siemens – Innovation Partner of Red Bull Racing Answers. Siemens PLM and Red Bull Racing Technology is the key to success in Siemens PLM Software has long been modern day motorsports and cutting- a market leader in developing software edge innovations are fundamental to for digital product development and prevail in the world of Formula One. manufacturing featuring embedded In fact, Grand Prix racing has become intelligence and collaboration tools one of the most “time-critical” businesses which accelerate the process of desi- in the world with on-track success de- gning and developing race cars. pendent upon a complex and reliable development process subject to daily Since the founding of Red Bull Racing, if not hourly deadlines. formerly Steward Grand Prix (1996-1999) and Jaguar Racing (2000-2004), the After each Formula One race, Red Bull alignment of the team’s needs and Siemens Racing Team Management must decide PLM’s industry-leading capabilities, has which vehicle alterations represent the defined a mutually beneficial partnership. optimal response to the lessons learned In 2004 when the team was re-named in the previous race and the track for the Red Bull Racing, Siemens PLM Software next race. The time span to implement was introduced as an Innovation Partner, these changes can be as short as one a relationship which has only blossomed week. since, putting both parties on the inside track to success in their respective fields. „Siemens PLM has a clear and realistic roadmap, which it always manages to deliver upon.“ Christian Horner, Red Bull Racing The digital backbone performance, the team consistently drives Siemens PLM products to the highest With the help of Siemens PLM Software level of innovation. The cooperation, solutions, Red Bull Racing has continued in turn, serves as a unique showcase its climb up the rankings, finishing of Siemens PLM Software to customers second in the constructors as well the and supplies invaluable data and metrics drivers’ championship during the 2009 for the development of future products season. Siemens PLM Software provides and solutions for other industries. Red Bull Racing with its unrivaled NX digital product design and manufacturing In light of current sustainability trends, tools. The Teamcenter® software forms Siemens PLM Software also understands the digital backbone allowing the team its engagement in Formula One as a of 180 engineers to design, develop and source of innovation throughout its manufacture simultaneously in the virtual business with invaluable synergies to world. Excellent technical and business other business activities. Siemens PLM support is provided by the Siemens PLM Software is proud that as a result of its professional services team, becoming an work, Red Bull Racing has significantly integral part of the Red Bull Racing Team. reduced physical prototyping and limited material waste. Meanwhile, designers Red Bull Racing also represents an ideal regained up to 75% of their time with partner for Siemens PLM Software. the tedious and repetitive portions of Continuously pushing the software’s the design process being eliminated. limits in an effort to improve on-track „Siemens proactively comes to us with solutions to problems that, sometimes, we didn’t even know we had!“ Steve Nevey, Red Bull Racing Transforming business with Siemens PLM Innovate more – Get optimized – To establish an effective Global Innovation Rapid innovation is facilitated by providing Re-use of intellectual capital translates Network, the information technology Siemens PLM Software solutions unite a virtual environment that results in the into faster response times to markets, strategy must be built on a coherent data the Red Bull Racing organization around delivery of more competitive products. as well as improved quality. structure that enables real-time, virtual product and process innovation and un- collaboration and data sharing. Siemens leash the hidden power in the product Move faster – Go global – PLM software unites the work of functionally lifecycle – from concept design to product Project management tools help manage By using PLM to establish a highly secure, or geographically separated teams in a single development, manufacturing, launch and performance against goals and compress real-time digital environment, organizations shared environment to ensure efficient retirement. When working with Siemens time-to-market. can unite individuals in a widely distributed communication and reliable exchange of PLM, organizations can move forward organization and maximize the advantages product and process information. Siemens strategically, heading to the long-term Be compliant – of globalization. PLM software uses an “open-by-design” while achieving near-term results. En route, Non-compliant components and conditions strategy that supports XML-based intero- they will recognize signs that they are on are avoided by addressing business and perability with best-of-breed design and the road to more innovation and measu- market requirements. manufacturing tools. rable growth – and well on their way to meeting five key business requirements: We never let a customer fail To compete successfully in the fast-paced proceeds to outline structure where Formula One environment, Red Bull Racing the Red Bull Racing design team has must be able to modify its vehicle design approximately 150 workstations running rapidly, make or acquire the new parts the fully integrated CAD/CAM/CAE suite, quickly and still have time to test and NX® to develop geometric part models refine developments prior to the race. for the entire vehicle. This is all managed within the digital lifecycle management From the early stages during the off- and visualization capabilities of Teamcenter®. season, the team’s Formula One car is developed entirely in Siemens software, The fully integrated Siemens PLM solutions based on functional requirements and provide an integrated design-through- Formula One regulations. The model manufacturing environment to set the stage for a highly competitive Red Bull Racing team. From concept ideation to manu- During the racing season, as modifications Holding it all together – Teamcenter® maximizes the power of facturing – NX® to the car are ordered, designers revise Teamcenter® product and process knowledge to drive the digital model and review a 3D image productivity and innovation. All this work NX® is used to design the car and create of the changes with the team’s senior Teamcenter® enables Red Bull Racing to behind the scenes has one purpose: faster the machine tool cutter paths for manuf- technical management. Digital data drives engage all parts of their business in the lap times. After all, a design change that acturing parts on the milling and turning in-house manufacturing machines to introduction of successful new race cars. drops the lap time by a fraction of a second machines. It transforms the entire product produce new and redesigned parts. Out- Integrated idea capture and management, can determine the race. development process by enabling Red Bull side part suppliers also work from digital real-time engineering collaboration and Racing to reduce physical prototyping, data. The parametric modeling capabilities project management tools are combined improve quality, shorten cycle time and of NX ensure that defined geometric with industry-leading product design and deliver more innovative products. Design relationships, such as those required by development solutions in a single shared engineers reference each other’s areas regulations, are maintained as design source of product and process knowledge. of responsibility as they create the digital modifications are considered. Teamcenter not only manages the complete car, using the PLM system to control product definition and revisions as the car access and manage geometric and non- NX® is the industry’s only unified solution is developed, but also manages the process geometric data. that addresses every aspect of product of introduction of the changes. development from concept ideation to manufacturing. For more information about our partnership with Red Bull Racing or our products and services portfolio, please contact: Siemens PLM Software 3 Knoll Road Camberley Surrey GU15 3SY United Kingdom [email protected] © Siemens PLM Software Inc. 2010. All rights reserved. www.siemens.com/plm.
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