Athletic Partnership Opportunities One in five American Children Face Food Insecurity—More Than the Populations of New York City, Los Angeles, and Chicago Combined
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Athletic Partnership Opportunities One in five American children face food insecurity—more than the populations of New York City, Los Angeles, and Chicago combined. During the school week, most of these children depend on the federal free and reduced meal program their school offers. Sometimes, the meals at school are the only ones they get. When many of these children leave school on Friday afternoon, they do not know when they will have access to food until they return to school on Monday morning. Who will feed them this weekend? We will. Blessings in a Backpack mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry. As a leader in the movement to end childhood hunger, Blessings in a Backpack strives to ensure children don’t go hungry on the weekends by empowering individuals and communities to take action. Our goal is that every school-aged child in America has the nourishment needed to learn and grow. 1 Each Friday of the school year, more than 100,000 children will leave school with a bag of weekend nutrition in their backpacks. This food from Blessings in a Backpack keeps hunger at bay until they return to school on Monday morning. But the impact goes beyond removing food insecurity — children are nourished and ready to learn! Student survey results show that children fed by Blessings in a Backpack experience the following positive results: 78% 71% 60% 59% feel cared for feel they are have fewer find it easier by their helping their behavioral to learn at community family issues school Blessings in a Backpack is in a period of tremendous growth as we strive to alleviate childhood hunger in America. By partnering with us, your company will help exponentially increase the number of children served across the country. Together, we are feeding the future of America 2 Blessings in a Backpack offers athletic partnership opportunities that make a difference in the lives of children who rely on our program each Friday during the school year and build awareness of childhood hunger and Blessings in a Backpack. Opportunities for involvement include the following and can be tailored to meet partner’s interests and goals: • Sustaining Partners: Provide financial support to make hunger-free weekends possible on a national or regional level. Partner may also designate support for a specific area of BIB work, such as volunteer support services, technology or marketing to increase the organization’s efficiency. Media kick-off and media involvement throughout the year. • School Investors: Provide financial support to make hunger-free weekends possible for a number of children attending a specific school/s or in a specific community/ies. Media kick-off and media involvement throughout the year. • On-site Activation: Engage clients, guests and front office staff in team-building opportunities on the golf course, court side, track-side - anywhere your athletic event is happening. • Sponsor Collaborations: Link Blessings in a Backpack to endorsed products or social media campaigns in athlete’s name for funding support, awareness and collaboration on joint events. • Social Media Ambassador: Educate others about the childhood hunger issue and Blessings in a Backpack’s work to fight it by recognizing Blessings in a Backpack on social media platforms. The BIB team is available to help create and schedule relevant content, including Tweets, and Facebook/ Instagram posts. Or, nominate Blessings in a Backpack as a designee in other challenges, such as the RBC Challenge or GQ Style Wars. • Display BIB Logo: After a game or during a press conference, mention BIB or wear/display the logo. • In-Kind Gifts: Donate special experience, tickets, or autographed gear. 3 By the Numbers Programming* • 3.2 million hunger-free weekends this school year • 92,700 children served each week • Growth of 63% over the past four years • More than 1,000 program locations • 46 states and Washington, D.C. Volunteers* • 5,000 program location leadership volunteers • 10,000+ packing volunteers Marketing Reach • Website page views average 30K times per month; 205K per year • Main e-newsletter distribution list of 21,000 email addresses • Twitter: Tweets earn 54K impressions per month, with nearly 3,000 followers • Facebook: Posts reach more than 51K people, with more than 20,000 followers • Instagram: Pictures average more than 500 impressions, with more than 1,100 followers • More than $7.82 million in earned media from 7/1/16–6/30/17, including HLN’s Morning Express with Robin Meade, People Magazine, The Washington Post, and Chicago Tribune *as of May 31, 2017 4 Current Partners PGA TOUR NFL Events Scott & Allison Brown Randall Cobb Chicago Cubs - Aon: Jason & Ellie Day Jayrone Elliott Summit for Future Leaders Brad & Dory Faxon Cam Hayward Dreambuilder’s Foundation partner events Jim & Tabitha Furyk Brandon Lloyd Dodger’s Love LA Community Tour Jim & Carolyn Herman Kyle Long Farmers Insurance Open Davis Love III Foundation Devin McCourty NFL Annual Meeting Hunter & Kandi Mahan Warren Moon RSM Classic - Whiffle Ball Classic Louis & Nel-Mare Oosthuizen Dominique Rodgers-Cromartie WM Phoenix Open Justin & Kate Rose Ladainian Tomlinson Zurich Classic Charles & Rosalind Schwartzel Jason Witten Score Foundation Mark & Amy Wilson UnitedHealthcare PGA TOUR Wives Association Special Media Publications* PGA of America & PGA REACH The Presidents Cup Gift of Gratitude The Century Club of San Diego NBA PGA TOUR mailing January 2017 The Fore!Kids Foundation BDA Sports Management PGA TOUR Wives Association TOUR Talk Thunderbird Charities Matthew Dellavedova Spring mailing 2017 Evan Turner Sports Marketing & PR Roundup with Joe Favorito NASCAR Web - July 2017 Dale Earnhardt Jr. NHL Pittsburgh Penguins *most recent significant publications MLB Chicago Cubs Josh Harrison LA Dodgers 5 6 To learn more about partnership opportunities with Blessings in a Backpack, contact our Director of Athletic Partnerships, Beth Bush, at (502)295-2555 or [email protected]. blessingsinabackpack.org .