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Value.Based Development of Chiang Khan District, Loei Province, As a Ci..Ilti.,Iral Tourism Destination

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Value.Based Development of Chiang Khan District, Loei Province, As a Ci..Ilti.,Iral Tourism Destination q5' VALUE.BASED DEVELOPMENT OF CHIANG KHAN DISTRICT, LOEI PROVINCE, AS A CI..ILTI.,IRAL TOURISM DESTINATION Miss Arut:s\ asdi BhuridadPong A Thesis Submited in Partial Fulfillment of the Requirements for the Degree of Master of Arts Program in Cultural Management (Interdisciplinary Program) Graduate School Chulalongkorn University Academic Year 2008 Copyright of Chulalongkorn University zT60Tg BprBt Errryu3u luu{u}sryrEEg r99Z r#ugsruE B9 mrErr,rNIr3u !ur$u Bp r Rurgu gnrlr ( urguruunu ) rtrccnru!,$rurtrut !,3rurrEr,Brt, y smulgtr yu;,urutot uu un russnruI,$ruroBpr $s! $pnn:nufn1 Bur u!,n*, nrulnpr ourolgrrusgnru!,$rr Wn,Urcrnu[ngnnrnru&gru't^ Title value-based development of chiang Khan District, Ircei province, as a Cultural Tonrism Destination By Miss Anrnswasdi Bhuridadtpong Field of Study Cultural Management Advisor Punthumadee Katawandee, PILD. Accepted by the Graduate School, Chulalongkorn University in partial Fulfillment of the Requirements for the Master's Degree ..... Dean of the Graduate School Piumsomboon, Ph.D.) THESIS COMMITTEE fifu,t- &*,r,1" .Advisor (Punthumadee Katawandee, PhD.) (Assistant Professor Pinraj Khanjanusthiti, Ph.D.) olun{rrd qirlnnlfi nrrr{ouruudulruruoqorrirnmfleurrrutoqdrmoriuuru ftrtrrno lu; ruarr rir rio udornxlour r r u ( VALUE-BAsED DEvELopMENT oF cHLANG KHAN pRovrNcE. DtsrRtcr. r.oEr AS A cuLTr,rRAL Tor.rRrsM DEsTTNATIoN) o. drfnur , ar.riu1uf, rnwiu6, tsz ndr. iruriinuf,sriudfitsrlricdrCorlrcrfiuooriurriourrrutor6rrnoriurRru friularau lu 4..iea !luiruuuilnrnollmurnrliotutrru nafildtrnnr:il:criiulunfidtr,f,u{ognduxrurdorilu;r{m luoiuusuu2nrq$ozro,,nur[ournrrrioudurnrsioulr:utsl6rrnodiurnruluourna uuifiur{lfiiolrflnrrlrdunrrif,oririliuuun;nrrif,oriqunril nrsuuuiflutltlnoudflr nrrihuuoirodrdodu nrrrlruuadrorunrrif,u nrriilunruoirilf,n nr:rfiut2ut2lltolirn:ruridop elnruunouorruncnr:rYlrnnnrrsflnunrl ludruiinrrrYunrusirilf,nua;ntrdlrnrnrrsf fidurfiu dognrrnnriueirorir{iriaurdurdollurcuunrrdsudurtordrmotiilulnru I nriu ilrcnoudru drcnrulufiodu oirunuluru rfirudrdtolnriuuufgurauauriftJrunounlt udlnt:dunrusirilu I rour;udxirqfioufiurnu zssoftlfiouutulou zsst nrrriiudogncrnuuunouoruiru?u /rco p #lrri lud ro iutar 2ss r - r s qunrriuf, zssz Crfluirqtrrioudurruodt d riralurirdsdotouaforiioo{ d o.gs duflurirduouiuldlunrrcdfi uarri',or'trdoriuetn?{ato{ntt}roulluuflouotufinrflufouns rs {ogndlf,rrnuuucouorurirurimrrsr{nrrrfif,rCournrrud rirrcCo unctirldulruuurargrudru }Jrrrnrurttfolrlvruafifi SPSS (Sotistical Packagc for Social Scicncc for windows) vcrsion 13.0 nanrrilnurdrrnqdr drmoritHnrufiqordrnnlmutrru s drufis CrurJrciiitltrnf'CruiYuu Cruorruof druquniumarfirasdrun:u1fit Codtiotioldurrfiudrrflulnliutolriuuruiloalu fiuuunrifiiiadfiuuirurroonudrdruruCornrrlfian'rrcdlnrirrnlo{ilulrJ corf,rtrn:rudarr orlinfldurirhufoulfiuiriuruirirh{unlulrti{Iunotrroru drudr{nuncildrurunluncnrnduiu rinriouduro{lurnordfi ueinrrrliurJlrluriodruusnnrllilfiirrud$slrdulrntflrudogntolcolud rioudulrinvurir ,Conlrurrarnlunrrdr6.rurrddoudumnafianrrFuufua;r{rloqordrtouilol riuuru rfiiernirnrrcfflndldornnrrifiuuf,r {idulCrnuormunrrr{orur6rr.noriurnru lulru;trutil rioqdo:nufemrrudruuurf,n .rfouhudr" rdol#rfianrrriforurnrrrioo,dordefio{uudugruqodr tolriiolliu,rnruorir.rtrfioil mtritr nr: innrr mrliotut: r u a r ofi odsfi fi a .............:il1fl.r*;{. -*t 1e. 1r*t. fruqul'nn"* fl nrrilnu r aroiisdoo. dfinurirlormr;ri n -2;.Lt-........ -**l-*- # # 4889533820: MAJOR CULTURAT MANAGEMENT KEYWORDS: CULTURAL VALUE/ CHIA}.IG KHAN DISTRICT/ vALUE BAsED DEVELOPMENT ARLTNSWASDI BHLTRIDADTPoNG: VALUE BASED DEVELOPMENT oF CHIA}IG KHAN DISTRICT, LOEI PROVINCE AS A CI.'LTUARL TOURISM DESTINATION. ADvIsoR: PLJNTIIUMADEE I(ATAWANDEE, ph.D., l5z pp. The purpose of this assessment is not simply to list assets but also assess cultural significance of the place as well as evaluate potential, quality, and tevcl of service. The initial assessment also provides the baselinc data, benchmark information for policy makers in rireasuring progr€ss and making decisions as the cultural tourism programs move forward. The research methodology of the study employed qualitative and quantitative approach. Data collected are divided into four parts; documents review, indepth intewiew, questionnaire, and site observation. An indepth interview was conducted with 20 key persons who are stakeholders of Chiang Khan community. Moreover,400 sets of questionnaires werc gathered from sample tourists visiting Chiang Ktran from December 30, 2008 until February 15, 2009, reliability test at 0.85 which acccpted for sratistic approach and the confidence level of this research is 95Yo. The data findings were analyzcd by SPSS kogram. The result rcvealcd that the site has 5 cultural significance; historical, social, emotional, aesthetic and economic values. Tourists regard tranquility and simplicity as the uniqueness of Chiang Khan and wish it remains. Traditional wooden houses along Mekong River should bc conserved as well as historical sites. The tourist support services are in satisfied level, an)rway, thc signs to atfiactions and information post of cach spot should be improved in ordcr to bc convenient to aoosss and communicate the tnrc valuc of Chiang Khan to audienccs. After analyzing the findings from this research, the rcsearchcr proposed ttre concept of "Slow City" in order to be a development plan for Chiang Khan. Fieldof Shrdy:.-.giilLqrelMans&e-mfl rt.......-- Shrdcnt's Signuure oi mY!rg.M.n#. Academic Year : 200$.....-..*... Advisor's Signaturc .tl"fhf /.l!*flJ:. vi ACKNOWLEDGBMBNTS Firstly, I would like to gratefully acknowledge the enthusiastic supervision of my loved advisor Dr. Punthumadee Katawandee during this long-tenn research. Furthermore, I ruld like to thank all the committee of Master of Arts Program in Cultural Management for the valuable knowledge and experience I could not find elsewhere. I am grateful to all my friends at MACM for giving a stimulating, fun, loving and ring environment. It has been a superb time for me. I also thank the IvIACM staffs; Ms. ryamanee, Ms. Pattama Ms.Narthaya and Mr.Phakdee for their attention and care. This research would not have been completed without my sissy working group; Ms. aytik4 Ms.Issaree, Ms.Teeraporn and Ms.Wimonkae MACM batch 86, especially Ms. rowakon for her kindness and zupport. I am grateful for their real great help and backing. Finally, I am forever indebted to my parents and sister for their understanding endless fience and encouragement when it was most required. I am also deeply grateful to Mr.Egg r his moral support and super fine taking care. This work is dedicated to all of them. viii Page o 52 Chapter III Research Methodolory................. o.... "' o " " " " " " " " " "' 54 - 3.2 Research Instnrments 56 3.3 Data collection. 6l 3.4Dataanalysis... eia 3.5 Conclusion..... 65 Chaptef IV FindingS and AnalySiS................o....o................o............o...oo. ffi 4.1 Chiang Khan totrism attractions. 72 89 4.2 Chiang Khan tourism support services... ' - ' r i, ' 4.3 Chiang Khan cultural significance 96 4.4 SummarY 103 ix LIST OF TABLES Page Table 2-l: Tourist statistic of Loei Province 20M-2007 .............. 16 TabIe2.2:AdministrationsinChiangKhanDistrict......... Table 2-3: A Upology of cultural tourist and activities ......... ........29 Table 24: Summary of heritage value typologies........ .............32 Table 2-5: Cultural significarrce aspects ..............34 Table 2-6: Some Usesof Cultural Mapping... ig Table 2-7: Identifu iocal cultural resources .......42 Table 2-8: Compilations of information of physical and human features.... ............42 Table 3-l : Research purposes and tools ......... ... ...........53 Table 3-2: Objectives and inten iew questions in the research... ... ... 59 Table 3-3: In-depth interviews on site Year 2007. ............62 Table 3-4: In-depth interviews on site Year 200E-2009...... .............62 Table Gl: Findings and Analysis and sourc€s of dafa 66 Table 4-2:Type of Chiang Khan atractions .........72 lab[e,t-3: Brs Schedule from Bangkok to Chiang Khan ........... 9l Table 4-4: The expanding of accommodation business in Chiang Khan .....93 Table 4-5: Chiang Khan cultural significance assessment ..............97 x LIST OF FIGURES Page Figure l-l: Map of Chiang Khan District ...... .....,.................3 Figure l-2: Chiang Khan boundary and the study area ..............7 Figure 2-l: Map of Loei City .. ....... lz F,gure 2-2:Lnei Province Tourist Map ...... ................. 14 Figure 2-3: Chiang Khan Municipality boundary ........... ZO Figure 24:Map ofthe study area ..1...................21 Figure 2-5: The proposed conceptual model ofTDCA.. .............26 Figure 2{: Criteria of cultural significarrce assessment applied in this research ... ...3E Figure 2-7: cultural mapping process deveroped in dris research .... ......45 Figure 3-l: Research methodology model .... 55 Figure 3-2: Ideni&ing chiang Khan tourism resources process (mapping) .....s5 Figure 3-3: Recognizing chiang Khan tourism support services process ...................56 Figure 3-4: Understanding chiang Khan cultural significarrce process . ... .. .. 56 Figure 3-5: Criteria of cultural significance assessment applied in this research.... ......64 Figure 4-l: Idenifuing chiang Khan tourism attractions process (rnapping) .....67 Figure 4-2: Settle movement of Chiang Khan Town ..... .....6E Figure 4-4: Chiang Khan social bubble on Chai Kong Road... ......69 Figure 4-5: First cognition map of chiang Khan attractions. .70 Figure 44: r Second cognition bubble from local community . ...70
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