Beverly Hills, 90210
Fox Broadcasting Company, 'Beverly Hills, 90210' and Yahoo! Combine Efforts To Benefit Rape, Abuse & Incest National Network Several Items To Be Auctioned On Yahoo! Auctions, Including A Trip To The '90210' Set; Series Star Jennie Garth Participates In Online Yahoo! Chat In Support Of RAINN SANTA CLARA, Calif. -- September 1999 -- As Jennie Garth's character Kelly Taylor confronted her rapist in the 10th season premiere of BEVERLY HILLS, 90210 Wednesday, Sept. 8 (8:00-9:00 p.m. ET/PT) on FOX, FOX Broadcasting Company, BEVERLY HILLS, 90210, and Yahoo! Inc. (Nasdaq: YHOO) joined together to raise awareness and money for RAINN, the only national hotline for victims of sexual assault. Coinciding with the season premiere, the efforts kicked off on Sept. 8 -- with an online charity auction hosted by Yahoo! ® Auctions (http://auctions.yahoo.com) to benefit RAINN. During last season's BEVERLY HILLS, 90210, Garth's character, Kelly Taylor, was brutally raped. In an unprecedented partnership, 90210 and FOX included the RAINN hotline directly into the show's script. After the attack, a nurse at the hospital suggested that Kelly seek counseling and referred her to the RAINN hotline, which she later called for additional help. That episode prompted a RAINN record of 4,000 calls to the hotline immediately following the show. "Spelling, FOX and Jennie Garth worked closely with RAINN to make sure Kelly's rape and recovery were portrayed accurately and sensitively. The enormous response from 90210 fans calling the hotline is a credit to the show's popularity and a direct result of the strong commitment from the network and the producers and cast.
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