MACMA Executive Board

2017 Executive Board

President Walter Goggins Tennessee Valley Printing Co. Circulation Director Florence, AL

1st Vice President Donna Prentice Tampa Bay Times Sales Initiative Manager Tampa, FL

Business Partner Liaison Kelly Epley Never Stop Select Services President Wilmington, NC

Treasurer Rob Kearley Venice Gondolier Sun Circulation Director Venice, FL

Secretary Georgina Tougher Treasure Coast Newspapers Circulation Sales Specialist Stuart, FL

1 WE’VE PAID-OUT MILLIONS TO NEWSPAPERS Do you qualify?

Size of your newspaper ✓ circulation. OR In a market we currently ✓ serve.

Your edge in entertainment. In print. Online. Always advancing. 2017 Executive Board

President Keven Zepezauer The Wilson Times Company General Manager Wilson, NC

1st Vice President David Adams The Daily Reflector Circulation Director Greenville, NC

Treasurer Carole Foster The Greenville News Local Sales Manager Greenville, SC

Vendor Representative Kelly Epley Never Stop Select Services President Wilmington, NC

Table of Contents

SCMA Executive Board �� 1 MACMA Executive Board...... 3 Table Of Contents �� 5 Agenda �� 7, 9, 11, 13 President’s Letter ��15 Ask the Experts Speakers ��16-17 Speakers...... 19, 21, 23, 25, 27 Publisher’s Forum Speakers...... 28-29 William C. Green Jr. Service Award ��31 William C. Green Jr. Service Award Recipients ��33 Clarence W. Bevinger Award ��35 Clarence W. Bevinger Award Recipients ��37 MACMA Lifetime Achievement Award �� 39 SCMA Associate Members �� 41 MACMA Vendors & Business Partners �� 43 SCMA Lifetime Members �� 45 MACMA Honorary Members ��47 SCMA Members �� 49, 51, 53, 55 MACMA Members ��57, 59, 61 SCMA Past Presidents ��62, 63 MACMA Past Presidents ��65, 66, 68 Advertiser Index �� 69 Notes Pages �� 70-77 5 Data Intelligence Made Simple

With the Inka Solutions data intelligence suite, newspapers can easily manage acquisition and retention efforts across multiple channels.

• Secure and Proven SQL Server Database Infrastructure

• Powerful, Easy-to-use Analytics Reporting

• Campaign Management and Unlimited List Fulfillment

See how 100+ newspapers are increasing profitability utilizing our 50 years of combined newspaper experience and technology.

Schedule a private meeting with us at SCMA Visit us online at www.inka-solutions.com/scma

Inka Solutions | (530) 600-3204 | [email protected] Conference Agenda 2017 Southern Circulation Managers’ Association & Mid-Atlantic Circulation Managers’ Association Sunday, April 23rd - Tuesday, April 25th Welcome to Atlanta! Sunday, April 23rd 8:00 a.m. - 4:00 p.m. Vendor Setup 10:00 a.m. - 3:30 p.m. Golf Enjoy a round of golf with friends and coworkers. Don’t miss this great opportunity to enjoy Atlanta’s Municipal Golf Course. 12:30 p.m. - 4:00 p.m. Registration Open 4:30 p.m. - 6:00 p.m. Ask the Experts INKA Solutions. – Bill Truett, Executive Vice President Newscycle – Jason Goldberg, Circulation Sales Engineer Subscriber Promotions – Rich Brest, Owner NTVB Media, Inc. – Michael A. Keever, SVP/CMO In this session, we will have a panel of some of our most trusted business partners discussing some of the industry’s most popular trends and the roles they play in helping circulation leaders across the country to achieve revenue and budget goals. 6:00 p.m. - 8:00 p.m. Opening Reception & Cocktail Party Co-Sponsored by The Zinser Law Firm and King & Ballow Law Offices Set the tone with an intimate networking event & reception for audience & circulation leaders. Monday, April 24th 7:30 a.m. - 8:30 a.m. Hot Ideas Conference attendees join in on this round table discussion to discuss some of the hottest ideas which will focus on home delivery & single copy sales initiatives. 8:30 a.m. - 8:45 a.m. Welcome to Atlanta Steve Edwards, Cox Media Group Commercial Manager

Conference Agenda Continued Monday, April 24th - continued

8:45 a.m. - 9:30 a.m. Transformational Leadership Mark Medici, Cox Media Group Multi-Market Vice President, Audience As the Multi-Market Vice President of Audience for Cox Media Group Newspapers, Mark’s teams are responsible for all aspects of audience growth, development and revenue across all CMG Newspapers Consumer platforms. From changes in society to the way we lead, Mark will share his vision of how media has changed and how we are transforming as an industry both internally and externally. 9:30 a.m. - 10:00 a.m. Parade of Business Partners Meet our business partners who support our association, our newspapers and our industry 10:00 a.m. - 10:30 a.m. Break - Please visit our Business Partners 10:30 a.m. - 11:15 a.m. “State of the Industry: The Alliance of Media” John Murray, VP of Audience Development, NMA For newspaper companies the absolute focus remains on building audience and revenue. We look at many of the changes in the newspapers business model and the move to market and create content across platforms. In this session, we will discuss the overall condition of the industry and the methods used to transform our businesses in ways that meet the many needs of our advertisers and consumer markets. 11:15 a.m. - 12:15 p.m. Legal Panel- Overtime Laws and Unionization Michael Zinser, The Zinser Law Firm Mark Hunt, King & Ballow Law Offices In this session, we will discuss some of the most recent and popular topics affecting our industry today. During these discussions we will look to the experience of two of the industry’s most well-known legal professionals, Mark Hunt and Michael Zinser who have focused their practices almost exclusively on legal issues that confront newspaper companies – providing consultation and litigation service to hundreds of newspapers across the United States. 12:15 p.m. - 1:15 p.m. Business Lunches

L. MICHAEL ZINSER, PRESIDENT

THE ZINSER LAW FIRM, P.C.

MACMA GENERAL COUNSEL

FIGHTING FOR THE RIGHTS OF MANAGEMENT FOR OVER 40 YEARS.

VISIT US AT WWW.NEWSPAPERLABOR.LAW AND WWW.INDEPENDENTCONTRACTOR.LAW

THE ZINSER LAW FIRM, P.C.

414 Union Street, Suite 1200, Nashville, TN 37219 | 615.244.9700 | www.zinserlaw.com Conference Agenda Continued Monday, April 24th - Continued 1:15 p.m. - 2:15 p.m. Dual Track Round Table Workgroups Group 1: Single Copy Sales (increases other than price) Group 2: Social Media Engagement & Sales Group 3: Redelivery Service (to redeliver, or not) Group 4: Turn Key Internet Marketing Programs 2:15 p.m. - 3:15 p.m. Audience Acquisition & Retention Strategies Nikhil Hunshikatti –Director of Marketing & Research Columbus Dispatch In this session we will discuss the use of subscriber/user data to determine acquisition and retention modules that reduce churn and increase overall revenue. Learn ways to reduce your newspapers churn and improve your overall subscriber retention rate. 3:15 p.m. - 3:45 p.m. Break - Please visit our Business Partners 3:45 p.m. - 4:30 p.m. Alternative Revenue Sources Bernie Kosanke, Director Audience Development Distribution Services Southeast Region The McClatchy Co. In this session will we discuss various ways to diversify and expand revenue through both operational and audience development initiatives. 4:30 p.m. - 7:00 p.m. Dinner On your own Enjoy all that Atlanta has to offer!) 7:00 p.m. - 10:30 p.m. Casino Night | MACMA/SCMA Invitational Golf Award Presentation Sponsored by:

11 Made with at least 20% POST-CONSUMER recycled plastics Our delivery bags are made in the U.S.A. All of Continental’s delivery bags are manufactured in central Missouri. This keeps jobs in the U.S.A. and allows us to ship efficiently coast to coast. Continental’s Eco-Cycle bags are used by the nation’s leading newspapers. Our Eco-Cycle bags are made with recycled materials AND they’re recyclable.

Eco-Cycle bags contain at least 20% post-consumer recycled materials. They’re accepted at thousands of retail locations across the country that have plastic bag recycling bins. www.plasticfilmrecycling.org lists outlets that accept plastic newspaper bags. Eco-Cycle bags are recycled into outdoor decking, construction items, railroad ties and other plastic items.

1-800-325-0216 www.continentalproducts.com BRING IT BACK YOUR STORE RECYCLES PLASTIC BAGS Made in the U.S.A. www.plasticbagrecycling.org Conference Agenda Continued Tuesday, April 25th 7:30 a.m. - 8:30 a.m. Continental Breakfast 8:30 a.m. - 9:30 a.m. The Audience Executive’s Playbook Bill Huffine, Multi-Media Executive In this segment we look to discover strategic ideas and initiatives to help new and seasoned newspaper professionals grapple with topics such as leadership, customer service, customer acquisition and retention, retail sales, and revenue and expense management for maximum profitability. 9:30 p.m. - 10:30 a.m. Publisher’s Forum Don Bailey – The Telegraph, Macon, GA Scott Brown – Tennessee Valley Media Co., Inc. Scot Morrissey - OnlineAthens.com and the Athens Banner-Herald Kevin Shields – The Clayton Tribune Stephen Wade – Chronicle Media & The Augusta Chronicle In this session we will give Publishers and Media executives the opportunity to discuss concerning problems and solutions with some of the country’s top business owners, leaders and media professionals in the fields of marketing, audience and distribution. 10:30 a.m. - 11:00 a.m. Break - Please visit our Business Partners 11:00 a.m. - 12:00 p.m. Audience Engagement through Email Marketing & Social Media Debbie Tolman – Sr. Manager of Audience Engagement, Cox Media Group Michelle Kerr – Sr. Manager of Outbound Audience Dev., Cox Media Group In this session, both Debbie and Michelle will share their expertise and experience in driving audience engagement through both email marketing and social media platforms to increase retention. 12:00 p.m. - 1:00 p.m. Closing Statements | Lunch - Changing of the Guard 1:00 p.m. - 1:30 p.m. Joint Board Meeting 1:30 p.m. - 2:00 p.m. Board Meetings SCMA/MACMA Separate Board Meetings

13 Discover the bright side of payment processing

Save on every transaction | Schedule recurring payments Get set up quickly | Manage things your way

Introducing Payway Complete by Edgil Since 1984, the media industry has looked to Edgil to process its circulation and advertising payments. As your trusted partner for more than three decades, we know a thing or two about your payment processing needs. Your needs matter, which is why we developed Payway Complete, an integrated payment processing solution which offers:

– A competitively priced payment gateway with complete tokenization and complimentary use of our data vault – Merchant services with reduced fees – Service and support from a hard-working support team – Plus a whole lot more

Call us at 800.457.9932 to request your free cost analysis, or visit paywaycomplete.com.

Payway Complete by Edgil ad.indd 1 3/21/2017 3:31:51 PM A Letter from Our Presidents Welcome to Atlanta! This year’s conference is taking place in the capital of the South, Atlanta, Georgia! This very special conference marks the first time that the SCMA and MACMA organizations have come together to make your time here in Atlanta even more wonderful.

We have a great conference lined up Walter Goggins this year with the theme of “Transfor- Keven Zepezauer Tennessee Valley Printing Co. mation 2017.” With this theme comes The Wilson Times Company Circulation Director General Manager Florence, AL great circulation strategies for building Wilson, NC revenue and managing your evolving departments. We would like to take a moment to thank everyone on this year’s SCMA and MACMA Board of Directors for all of the hard work they put into planning our 1st joint conference. We strongly believe in the missions of both organizations and consider this the beginning of a magnificent partnership that will serve the needs of both organizations, its members, and business partners for years to come.

Many of us are wearing more hats now than we ever have before as we look to discover multiple methods of enhancing revenue, building audience and overhauling our distribution models. There have been many changes over the years, a large portion over the past 10 years. Technology has become a major focus and priority in our day to day objectives, opening up a plethora of new revenue possibilities. This year’s “Transformation 207” conference will focus on many different objectives with topics covering a wide range, such as social media, joint distribution, internet revenue, customer service and other hot ideas.

Attending these conferences is very important. This is one of the few opportunities that we, as Audience and Circulation leaders, get the opportunity to come together to learn and develop solutions that will help newspapers for years to come. Audience and Circulation departments now make up nearly 50% of the total revenue for many newspapers. It is important for all of us to develop a strong network that will allow us to continue to meet these expectations. By joining efforts both MACMA and SCMA look to strengthen this network of newspaper professionals. In doing this we will help continue our collective efforts to grow audience and successfully meet revenue expectations . It’s never easy but we can’t imagine a group of people more fit to take on the task.

Finally, we want to thank all of our members for their support and a special thanks to our business partners who support each of us in our pursuit of knowledge, development, sales and dry papers. By joining together both MACMA and SCMA are working together to create a solid foundation. One we hope that our members, business partners and newspapers will be able to build upon. On behalf of both MACMA’s and SCMA’s entire boards, we want to say thank you and welcome to Atlanta. 15 2017 Ask the Experts Panel

Bill Truett, Michael A. Keever Executive Vice President, Sr. VP/Chief Marketing Officer Inka Solutions, Inc NTVB Media, Inc.

Bill joined Inka Solutions in 2012 with Michael Keever has been working more than 30 years of experience with newspapers for more than 25 in the newspaper industry. At Inka years in different capacities. Previ- Solutions, Bill provides consultation and guidance to help newspapers ously he has worked for companies gain customer insight, improve mar- like Gannett and Portland Newspa- keting efficiency, and tailor pers. He is currently the Senior Vice products & services to customers. President and Chief Marketing Offi- Bill was the Marketing Director with cer for NTVB Media. In this role, he the New York Times Regional Media handles lead formation, develop- Group (NYTRMG) from 2000 until his ment and expansion of marketing departure in 2012. Bill directed the strategic audience data and analytical and distribution partnerships for all teams for circulation, advertising, and NTVB Media owned magazines and consumer marketing. websites now reaching 20,000,000 From 1997 to 2000 Bill served as Vice readers daily. NTVB Media also President/Director of Media Research recently launched a widget for for American Opinion Research, and newspapers to use on their web- the Journal Register Company to sites called TV Nut highlighting the mention a few. In 1996, Bill estab- lished Truett Research & Associates, top 8 shows for that night. a market research firm focusing on the research needs of smaller and medium size newspapers. His career began at KPC Research (Charlotte Observer), a well-respected media research firm in Charlotte, NC from 1982 to 1995.

16 2017 Ask the Experts Panel

Jason Goldberg Rich Brest Sales Engineer, Co-founder, Newscycle Solutions, Inc Save Here Today - National Coupon Network Jason has worked at Newscycle Solutions in various rolls for 14 years. Rich Brest has been working in the As a Senior Solutions Implementa- newspaper industry for more than 24 tions Specialist he has worked with years. He joined the Tribune Chronicle both large corporate and single site after getting out of the US Army in implementations. He is currently a 1992. From his district manager job Commerce Sales Engineer. Jason also there, he moved up through the circu- serves on the Newscycle SaaS best lation division from district manager to practices committee and conducts circulation director. In 2008 he started a on-site Business System Reviews. new business called Subscriber Promo- tions that offered newspapers exclu- sive content for their readers. Customer have access to deals and discounts not available to non-subscribers. He recently launched Save Here Today- National Coupon Network, an app and program that has allowed him to expand his membership discount model to more industries.

2017 Conference Speakers Steven Q. Edwards, Commercial Manager, Cox Media Group A graduate of Southeast Missouri State University where he majored in sales marketing and business management. He has over 36 years of major newspaper experience. Began his newspaper career in 1981 as a district representative for the Dayton (OH) Daily News and Journal Herald, where he worked in single copy and customer billing. In 1983, trans- ferred to the advertising division as an account representative. Two years later, became a district sales manager for The Arizona Republic and Phoenix Gazette. Four years later, was named total market manager responsible for both the newspapers’ non-subscriber product. In 1995, he became an area circulation manager responsible for subscriber home delivery in Phoenix. In 1997, was selected as regional operations manager for the Arizona Republic responsible for home delivery day to day operations. He was promoted to State Circulation manager in 2001. In 2003 was promoted to Metro Single Copy Manager. In September 2005 was hired by The Atlanta Journal-Constitution as Sr Marketing Manager for Cox Media Group, responsible for Kiosk, Crew, Retention and Single copy sales. Novem- ber 2016 was selected as the Commercial Manager for Cox Media Group. 100 Blackman of Atlanta 2016 Celebration Bowl Chairman. Mark Medici, Cox Media Group Multi-Mar- ket Vice President, Audience Mark Medici is a 3rd generation Media Executive. Fred Stickel, Mark’s Grandfather, was the Publisher of the Oregonian from 1975-2008. Before leading the Oregonian and after serving in WWII Fred worked for his Uncle (Jo- seph Dear) at the Jersey Journal prior to the Journal being acquired by SI Newhouse/Advanced Publications in 1945 who Fred worked for until the age of 88. Mark is a strategic business intelligence, portfolio, delivery systems, content strategy and consumer sales leader across print and digital platforms for Cox Media Group Newspapers. At Cox Media Group Newspapers Mark has respon- sibility for $146mm in print and digital consumer revenue and $60mm of print home delivery and single copy distribution expense. In addition to overseeing print consumer revenue Mark leads CMG Newspapers’ premium digital and free audience digital strategies in Atlanta, Austin, Dayton and West Palm Beach for the core brands. Mark Previously led the business and development teams at the Dallas Morning News, launching the Dallas Morning News; pricing and digital subscriber content initiatives resulting in TDMN becoming among the top grossing consumer revenue. 19

2017 Conference Speakers Continued John Murray - VP of Audience Development, NMA Prior to joining NMA as vice president of circulation marketing, a dozen years ago, John was Director of Circulation at Fort Wayne Newspapers for seven years and also served as Director of Marketing for five years and had assignments in the advertising division. John started his newspaper career in 1979 Columbus, Ga. and was a participant in Knight Ridder’s Circulation Management Develop- ment Program after graduating from Louisiana State University as a marketing and economics major. At NMA John is responsible for the audience development initiatives and on going activities related to the industry’s audience metrics. He serves as a resource for NMA member circulation executives and publishers. This includes facilitating discussion of key issues facing the industry and collecting and sharing the best think- ing on readership and marketing solutions. He also serves as a resource to our advertising customers on questions regarding newspaper circulation and readership. At NMA he is responsible for the many publications addressing both operational and audience developmental topics ranging from NMA Single-Copy Buyer Studies, to studies on the relationship between the paid for newspapers and reader engagement. John’s best known for his work on NMA’s biennial circulation industry study & subsequent publications “Circulation, Facts, Figures and Logic”.

Mark E. Hunt King & Ballow Law Offices Circulation/Distribution Section Mark E. Hunt is the partner in charge of King & Ballow’s Circulation/Distribution Section in Nashville, Tennessee. The law firm of King & Ballow serves as General Counsel to SCMA. Mark has focused his practice almost exclusively on legal issues which confront newspaper companies. He has provided consultation and litigation services to many of the over 300 newspapers King & Ballow has represented. Over the years, he has dealt with the broad range of legal problems confronting newspaper publishers. He has authored numerous publications which address those legal issues. Mark is a frequent speaker at legal seminars and circulation trade association meetings.

2017 Conference Speakers Continued

Michael Zinser Zinser Law Firm L. Michael Zinser is the founder of The Zinser Law Firm, P.C. For over four decades, Michael has focused his practice on representing communications companies and industry trade associations – in particular, labor/ employee relations and newspaper circulation legal issues. Michael has served as on-site labor counsel during strikes and collective bargaining with unions at publications across the country. He was Lead Counsel in St. Joseph News-Press – the leading precedent at the National Labor Relations Board proving that home delivery, single copy, and bundle haulers are independent contractors not eligible for unionization.

During Michael’s career, he has defended independent contractor status for newspapers in 40 of the 50 states. He has also counseled newspapers and press associations seeking to again statutory language changes to protect independent contractor status.

Nikhil Hunshikatti Vice President of Marketing, Columbus Dispatch Nikhil Hunshikatti is vice president of marketing at the Dispatch Media Group, a post he has held since Septem- ber 2015. Prior to that, he had been serving as the director of marketing and research at The Columbus Dispatch. Nikhil joined the Dispatch in January, 2009 after more than four years at the Chicago Tribune as marketing manager after earning his MBA in Marketing Manage- ment at the University of Illinois at Urbana-Champaign. Prior to entering graduate school, Nikhil was senior research associate at The Nielsen Company. Nikhil also serves on the Columbus Zoo Association Board and the Marketing Development Board of A Kid Again. He is a resident of Dublin, OH with his wife, Charuta, and their two children.

2017 Conference Speakers Continued

Bernie Kosanke Director of Audience Development - Distribution Services/ South East Region, The McClatchy Co. Bernie is responsible for McClatchy Newspaper’s home delivery and single copy distribution in the Southeast region- focusing on improving service, migrating to large distributorship and our distribution partnerships for the Southeast Region. Addi- tionally, he has local responsibilities in Miami as the audience director onsite. He brings more than 30 years of circulation experience serving in numerous positions spanning home delivery and single copy sales, distribution, retention, and customer service. Bernie is a past president of the Southern Circulation Manager’s Asso- ciation. He has bachelor degrees in both Marketing and Management from Florida State University. Bernie is married with three children and living in Miami.

Bill Huffine, Multi Media Executive Bill Huffine is a veteran of the newspaper industry since 1995 and has served in various roles of circulation leadership, on an editorial board as an occasional columnist and editorial writer, interactive co-director, and as a classifieds sales director with experience spanning five different newspapers owned by large national companies such as Gannett, Knight-Ridder, and McClatchy as well as privately owned Morris Com- munications, Miller Group Media, and Journal, Inc. Bill currently serves as the corporate Director of Audience Develop- ment for Journal, Inc. in Tupelo, MS with circulation and audience responsibilities for one daily newspaper, several weeklies throughout Northern Mississippi and Southwest Tennessee, and ten metered websites. He is also the founder and president of Audience 360 Solu- tions, formed in 2014 with the goal of providing newspaper publishers, and audience development and circulation professionals with on-site, off-site, and live online training sessions to improve audience growth, customer service standards, operating cash flow, and leadership.

25 Transform your customer experience with CircPort.

Quality. Reliable. Service.

Drive revenue. Build customer loyalty. Increase satisfaction and retention.

CircPort®—the leading newspaper communications platform for mission-critical customer interactions—provides easy, effortless, and effective personalized self-service options for your audience, blending automation to reduce costs while delivering a positive customer experience.

CircPort Newspaper Solutions

IVR Messaging Web Mobile

Optimize every customer interaction with CircPort Newspaper Solutions by VoicePort. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.

Ready to transform your customer experience? Visit www.VoicePort.net to learn more, or contact us today!

VoicePort LLC I 500 Lee Rd. I Suite 200 I Rochester I New York I 14606 I 585-248-9289 I www.voiceport.net 2017 Conference Speakers Continued

Debbie Tolman, Senior Manager of Audience Engagement, Cox Media Group Debbie Tolman is a 24 year veteran of Cox Me- dia Group. Her roles have spanned distribution, NIE, state marketing and sales, single copy and retail sales development, consumer marketing and audience engagement. The last 3 years have focused on transforming our print centric subscriber base to a drive digital product adoption and consumption. These efforts have resulted in 77% of CMG Newspaper subscribers being digitally active with at least one of the premium digital products included with their subscription.

Michelle Serra, Senior Manager of Outbound Audience Development, Cox Media Group As senior manager of outbound audience development for Cox Media Group Newspapers, Michelle works to diversify and develop audiences across numerous digital platforms, including social, email and SMS. She joined the AJC in 2013 as social media manager, where she developed a program that increased visits from social by 383 percent and in 2017 was tapped to lead similar strategies across all four newspaper properties. She previously worked in advertising – where she led social strategy for clients such as the United States Marine Corps, Pennzoil and Quaker State – and in public relations.

27 2017 Publisher’s Forum

Don Bailey, President & Publisher, The Telegraph Don, who grew up in Thomaston and Macon, received a bachelor’s degree in journalism from the University of Geor- gia, and a master’s in business administration from Georgia College and State University.

In 1984, he joined the Telegraph as an intern in the advertising department. He spent eight years at The Telegraph before joining The Augusta Chronicle. He said when he left Macon that it was his dream to come back as Telegraph publisher. But first there would be the years working in a variety of management and leadership positions for Morris Communications in Augusta and Savannah. He was president of The Augusta Chronicle from 2004 until 2011. In January 2012 he moved to the Times, a Gannett property, in Shreveport, Louisiana as President, Publisher and CEO. He rejoined the Telegraph in April 2013 as President and Publisher..

Scott Brown, Director of Operations, Tennessee Valley Media Co., Inc. Scott was President and Publisher for Gannett Co Inc. for nearly 18 years and was the past President and Publisher for the Montgomery (AL) Advertiser, The Jackson (TN) Sun and the Valley News Dispatch (PA) to name only a few.. Scott is well known for his leadership, mentoring and knowledge of the media industry. Scott is known for his superb vision and considered a great motivator by many who have had the pleasure of working with him. Scott Brown is currently the Director of Operations for the Tennessee Valley Media Co. Inc. located in Decatur Alabama. Scott manages the day-to-day functions of the Decatur (AL) Daily, a 14K daily, 16K Sunday; direct seven regional niche websites, seven newspaper websites and a billboard company. He oversees publishers and general managers at Times Daily in Shoals AL, a 16K daily, 18K Sunday; Courier Journal (Shoals AL), a 70,000 mailed weekly and five other weeklies including a military publication. TVM distributes more than 200,000 newspapers weekly.

28 2017 Publisher’s Forum Continued Scot Morrissey, Publisher, Athens Banner-Herald Scot Morrissey is the Publisher of OnlineAthens.com and the Athens Banner-Herald in Athens, Georgia. He has a long history in the newspaper industry working in many capacities for newspapers such as The Examiner-Independence in Blue Springs, MO, Western Slope Publishing Group and the Log Cabin Democrat in Conway, Arkansas. He is known as a cheerleader and team builder by others in the industry. Scot enjoys the challenge the newspaper industry as a whole faces and is eager to build our media companies as premier sources of information for the communities we serve. He surrounds himself with others who share his “never give up” philosophy and leads them in the ever changing landscape of newspapers. Scot is also a community leader, working with organizations such as United Way, the Athens Area Community Foundation and the Cham- ber of Commerce. In his down time, Scot enjoys fly fishing. Kevin Shields, Publisher, The Clayton Tribune Shields’ career in newspapers and magazines began in 2000 with the Athens Banner Herald. “I got my start just before Sept. 11, 2001,” he said. “That was kind of a defining moment.” He remained with the Herald for three years before mov- ing onto the Gwinnett Daily Post to manage circulation sales and customer service departments. His extensive background in circulation and marketing includes positions with The State newspaper in Columbia, South Carolina, the Burlington Free Press in Burl- ington, Vermont, Circulation Promotions Unlimited in Dallas, TX as a vendor for newspapers across the county, and most recently returning home as the publisher of The Clayton Tribune in Rabun County, GA. Stephen Wade, President, Chronicle Media & The Augusta Chronicle Wade’s career spans more than 25 years in the newspaper industry, including roles as regional publisher for BH Media Group in Florence, S.C., the senior group publisher for Gate- house Media in Independence, Mo., the editor and publisher of The Morning Sun in Pittsburg, Kan., and the director of operations for the Topeka Capital-Journal in Topeka, Kan. Wade has a Bachelor of Science in Journalism, University of Kansas; Master of Business Administration, Florida Institute of Technology and has served in leadership roles in a variety of community organizations including chambers of commerce and the United Way.

William C. Green, Jr.

The William C. Green, Jr. Service Award is given to an individual who has made an outstand- ing contribution to SCMA and its members. Mr. Green was a past president and one of SC- MA’s most prominent members. He is noted for his great service to both SCMA and the Throughout his newspaper newspaper industry. career, Bill Green always found time to serve on committees His newspaper career spanned and boards which benefited 37 years and included ser- the communities where he vice to both the Birming- lived and raised his family. He ham News and the Hunts- encouraged the arts by serving ville Times & News. From his on the Huntsville Arts Council, start as Promotions Man- the Birmingham Festival of Arts ager at The Birmingham and the Alabama Symphony. News in 1957, he went His activities in community on to serve as Circulation affairs also included serving Director, Assistant General on the Freshman Boards of Manager and General Leadership Ala- Manager before his bama, Operation move to Publisher of the Birmingham and as a board Huntsville Times in 1985. member of both Huntsville and Birmingham Chamber of In a memorial column to Bill Commerce. Green in the Huntsville Times, columnist Bill Easterling said, Bill Green’s commitment to “If a man’s worth is judged by excellence in our industry his good works, William Coo- helped build a stronger SCMA. per Green, Jr. was a billionaire.” 31 The Tampa Bay Times salutes the Southern Circulation Managers’ Association and the Mid-Atlantic Circulation Managers’ Association for their service to and support of the newspaper industry!

Proud partner of the Transformation 2017 Conference

PR87923 Recipients of the William C. Green, Jr. Service Award

1995 2006 Tom Sheppard* Jim McDonald* 1996 2007 Carlos Kirkpatrick* Debra Casciano 1997 2008 Janie Gulick Dale Long 1998 2009 Susan Berry Glen Tabor 2000 2010 Dennis Dunn Dean Blanchard 2001 2011 Jeff DeLoach Glenda Jones 2002 2012 Rob Kearley Peter Pfluger 2004 2013 Jim Long* Bernie Kosanke 2005 George Markevicz *Deceased

33 Grow Engagement and Revenue with Your Data

Listener™ + Audience Package Maximize Your Total Digital Revenue

Unparalleled analysis & decision-making insights for: •Optimizing targeted paywall access and pricing

•Digital churn strategies with positive revenue impact

•Maximize profitability for known and anonymous users

•Monetizing content by key digital segments

•Data-driven CRM support for your unique business goals

CONTACT: Bob Terzotis [email protected] (337) 456-8353 mathereconomics.com Clarence W. Bevinger

Written by Harry W. Evans

All are familiar with the famous statement made by Winston Churchill as he paid tribute to the Royal Air Force when speaking to the House of Commons, “Never in the field of human conflict was so much paper field - editors, publishers, owed by so many to so few.” etc. Somehow I am reminded of this Bev, the Dean of Circulation Per- famous comment when sonnel, had a unique concern researching and reading for youth newspaper carriers, material pertaining to Clarence His sound counsel, guidance W. Bevinger. and judgment were sought by people of all ages throughout His friends and associates knew the country. him as “Bev.” No one who knew him could say anything but Clarence Bevinger was a Board something good about him. He Member of the SCMA. He never was a gentleman personified had aspirations of serving as an and lived by the adage a man’s officer; however, his word is his bond. contributions to the association were immeasurable. He served His entire life was spent in the many years as Chairman of the circulation industry. He started By-Laws, Rules and at the age of 18 and spent the Regulations Committee. One of next 47 years contributing and his most tangible contribution upgrading the image of this was composing the all-important department. He Newspaper-Boy Carrier was known and respected by Handbook. leaders in all areas of the news- 35

36 Recipients of the Clarence W. Bevinger Memorial Award 1967 1986 2005 Joseph F. Yauch* Robert J. Dobson Tom Sheppard* 1968 1988 2006 Donald W. Coleman* Henry Q. Stevens* Frank Maier 1969 1989 2007 Harold E. Hamilton* Carlos Kirkpatrick* Doug Davis 1970 1990 2008 William C. Green, Jr.* Tommy Knowles Gene Campbell 1971 1995 2009 Carl H. Rylee* Jim Long* Vadis Wylds* 1972 1996 2010 Thomas B. Sherrill III Neil C. Giddens Jeff DeLoach 1973 1998 2011 Harlan V. Loflin* Don Cunningham Dean Blanchard 1974 2001 2012 David T. Fluker Marshall Andrews Troy Niday 1980 2002 2013 Harry W. Evans Morris Schneider Debra Casciano 1983 2004 2016 Gordon S. Cox, Jr.* Rob Kearley Glen Tabor 1984 Ronald E. Smith*

37 WE’RE

Providing daily local news throughout South Louisiana NOW with the largest circulation in the state!

38 Recipients of the MACMA Lifetime Achievement Award

Danny Allen John Bernie Tim Howard Judy McPhail Andy Morgan Carol Moseley Neal Tackney Don Wilson Earle Woodward

39 INTRODUCING Contractor Advisory Services By Wilson Gregory

NOW offering high-quality independent contractor services including payroll, tax compliance and comprehensive risk management services that will improve regulatory compliance, productivity, and cash flow so you can focus on growing your business. Comprehensive Independent Contractor Outsourcing Solutions for newspaper and distribution company clients including:

• Complete Payroll Administration and Processing • Comprehensive Tax Compliance Services • Risk Management and Best Practices Solutions • Integrated Accident Insurance and Surety Bond Programs

Proven Solutions from Wilson Gregory Wilson Gregory now offers your company more services. Call if you use independent contractors and let WGA design a comprehensive plan to protect your business.

Professional Independent Contractor Outsourcing (PICO) www.WilsonGregory.com 717.730.9777 SCMA Associate Members

Newspaper or Business Name Contact Advance Central Services Alabama David Wallenstein Automated Check Processing Paul Smith [email protected] Barden Circulation, Inc Ron Barden [email protected] Billtrust Tom Scott [email protected] Brainworks Software John Celestino [email protected] CIPS Kennedy Higdon khigdon@cipsmarketing .com Circulation Newsies Tim Koewler [email protected] CNHI Linnie Pride [email protected] Custom Business Systems Gary Mulvey [email protected] Hamilton Circulation Supplies Joe Beaudry [email protected] Impact Sales Solutions John Fortner [email protected] INKA Solutions Evan Mecak [email protected] King and Ballow Mark Hunt Leading Prospect Group Mary Beal [email protected] Metro News Service Eric Southward [email protected] Mobile Merchandisers Dennis Dobson [email protected] Never Stop Select Services Kelly Epley [email protected] Never Stop Select Services Al Morrell [email protected] Noble Systems Dan Donaldson [email protected] OSG Billing Brian McCormick PDI Plastics Anna Garrison [email protected] PDI Plastics James Kiernan [email protected] PPI Joel Greenstein [email protected] Rack Impressions Brian Hunt [email protected] Route Consolidation Services Tabitha Stowe [email protected] Steel City Corp Jim Smith [email protected] Subscriber Promotions Rich Brest [email protected] Telereach Gary Reach [email protected] The Arkansas Democrat-Gazette John Burnett [email protected] The Jefferson City News Tribune Mike Johns The Keenan Group Bob Keenan [email protected] The Pisa Group, Inc. John Pisa [email protected] The Selma Times Journal Shane Gaut [email protected] Unique Communications Group Bob Giambelluca [email protected] Voiceport Dan Martini [email protected] Wilson Gregory Agency Scott Georgalas [email protected] Wilson Gregory Agency Todd Gregory [email protected]

41 Do you want to: • Verify Delivery To New Starts? • Update Declined Credit Cards? • Notify Subscribers Of Pending Expiration? • Alert Customers Of Pending Non-pay Stops?

A recent case study of an average newspaper campaign found: • 78% Connection Rate With Subscribers • 21% Save Rate • Only 15 Cents Per Contact

So, considering the price you pay for acquisition, wouldn't you pay just 15 cents more to help your customers keep their subscriptions active and let them know you care? tcnp3.com | 888.279.8643 MACMA Vendors & Partners Company Contact Email Address American Solutions for Business Steve Wessel [email protected] Arrow Marketing Group Ed Carey [email protected] Athlon Media Group Kevin Craig [email protected] Barden Circulation Ron Barden [email protected] Brainworks [email protected] Circulation Promotions Unlimited [email protected] Continental Products [email protected] Executive Circulation Services Rebekah Rose [email protected] Expert Newsrack Services [email protected] G & V Campbell Gene Campbell [email protected] Global Ad Distribution Kenny Higdon [email protected] Hamilton Circulation Supplies Joe Beaudry [email protected] Impact Sales Solutions Michael Gaither [email protected] Leap Media Solutions Daniel Williams [email protected] mass2one Scott Stines [email protected] MediaSpan Media Software [email protected] MNB Promotions [email protected] Never Stop Select Services Kelly Epley [email protected] Newspaper Circulation Consultant Frank Mastromarino [email protected] Newspaper Subscription Services 281-779-4198 PDI Plastics [email protected] Prime Time Promotions Inc Ken Dantzig [email protected] Publishers Circulation Fulfillment James Cunningham [email protected] Save Here Today Rich Brest [email protected] Schermerhorn Brothers Constantine Efstratiou [email protected] Subscription Services North [email protected] The Keenan Group Bob Keenan [email protected] The PISA Group Pat Dennis [email protected] The Ultimate Print Source [email protected] Ver-A-Fast Scott Tanner [email protected] VoicePort 585.248.9289 Wilson Gregory [email protected] Zinser Law Firm Michael Zinser zinserlaw.com

SCMA Lifetime Members Name Newspaper or Business City, State Ballow, Bob King and Ballow Law Firm Nashville, TN Boyd, Jim Knoxville, TN Bryant, Ray Knoxville News-Sentinel Clinton, TN Bustraan, James Oviedo, FL Campbell, Gene G & V Campbell Port St. Lucie, FL Casciano, Debra Cummins, Billy Pensacola, FL Cunningham, Don Citizen Tribune Morristown, TN Davis, Douglas Daytona Beach News New Smyrna Beach, FL Dobson, Robert The News and Post-Herald Birmingham, AL Evans, Harry Waleska, GA Fluker, David St. Petersburg, FL Giddens, Neil The Tampa Tribune Tampa, FL Hackney, Otis Clarksville, TN Hendry, Wallace Largo, FL Holland, Diane The Mobile Press-Register Mobile, AL Johns, Andy The Florida Times-Union Jacksonville, FL Johnson, Harold Medina, TN Jones, Darrell Birmingham, AL Kearley, Robert Punta Gorda, FL Knowles, Ellis Port St Lucie, FL Knowles, Tommy Lebanon, TN Long, J.N. Markevicz, George Spanish Fort, AL McCarter, Carl Prescott, Perry The Atlanta Journal Constitution Cleveland, GA Prince, James Baton Rouge, LA Rylee, Carl Alexandria, LA Schneider, Morris The Times Picayune Metairie, LA Sherrill III., Thomas Columbus, OH Stone, Jay Suddeth, R.J. Chattanooga, TN Tabor, Glen Kingsport, TN Thomas, Pat Patrick M. Thomas Law Office Nashville, TN Van Hook, Bill Mobile, AL 45 KING & BALLOW Attorneys at Law

TENNESSEE OFFICE

315 Union Street Suite 1100 A Foundation of Integrity Nashville, Tennessee 37201 Direct: (615) 259-3456 Fax: (888) 688-0482 A Relationship of Trust

A Commitment to Excellence CALIFORNIA OFFICE

1999 Avenue of the Stars Suite 1100 Century City, California 90067 A law firm is no better than the Direct: (424) 253-1255 Fax: (888) 688-0482 attorney assigned to your case .

King & Ballow has grown the old-fashioned way…one attorney at a time. www.kingballow.com www.twitter.com/kingballow MACMA Honorary Members

Bill Alexander Tim Bostick Jeffrey Burcham Allen Carter Howard Chappell Allen Danny Ken Davis Don Dedmon Jack Eireinhof Bill Flick Clayton S. Hall Richard Huguley Alicia Kline Clarence J. Latham Thomas Moore Curt Phipps John F. Rink B.C. Rogers Ben Rollins Robert (Mickey) Shull H.L. Harry Tomlinson Grady Veasey James S. Wagoner J.G. Ward John Ward Danny Young Gene & Vicky Campbell

SCMA Members

Name Newspaper Email Address ST John Allender The Palatka Daily [email protected] FL News Marshall Andrews [email protected] AL Yvonne Baird The Athens Banner [email protected] GA Herald Josh Beaver The Minden [email protected] LA Press-Herald David Bohn USA Today [email protected] LA John Boshell The Daily Mountain [email protected] AL Eagle Donnie Bowman The Anniston Star [email protected] AL Stan Braud The Advocate [email protected] LA Robert Carpentieri The Gainesville Sun [email protected] FL John Chapman The Gadsden Times [email protected] AL Pat Chitwood The Columbus Ledger-Enquirer [email protected] GA Jimmy Clark The Vicksburg Post [email protected] MS Kelly Clements The Chattanooga [email protected] TN Times Free Press Thomas Cogdell The Daily Post- [email protected] TN Athenian Dean Cole The Daily Herald [email protected] TN Lance Cope The Advocate LA Chuck Cunningham The Chattanooga TN Times Free Press Patrick Daughtery Advance Central AL: Services Alabama Michael Daughtery Advance Central AL Services Alabama

49 50 SCMA Members Continued Name Newspaper Email Address ST Jay Driskell Northwest Florida FL Daily News Carroll Duckworth The Chattanooga [email protected] TN Times Free Press Rick Dumas The Daytona Beach FL News-Journal Dennis Dunn The Anniston Star [email protected] AL Steven Edwards The Atlanta [email protected] GA Journal-Constitution Philip Ehrhardt The Times Picayune [email protected] LA Dave Elder The Times Picayune [email protected] LA Michael Floyd The Commercial [email protected] MS Dispatch Walter Goggins The Times Daily [email protected] AL Rick Grey The Citizen Tribune [email protected] TN Matt Griffin The Augusta Chronicle matthew.griffin@augustachroni- GA cle.com Chris Hansen USA Today [email protected] GA Phil Hensley The Johnson City [email protected] TN Press Kennedy Higdon CIPS [email protected] CA Bill Huffhine Journal Inc. [email protected] MS John Johnson The Chattanooga [email protected] TN Times Free Press Robert Jones The Chattanooga [email protected] TN Times Free Press Sam King The Natchez [email protected] MS Democrat Mark Koch The Clarion Ledger [email protected] MS Bernie Kosanke The Miami Herald [email protected] FL

51 WhenSolutions! it comes to single copy distribution and promotions, The Keenan Group, Inc. is your dedicated partner to MAKE IT HAPPEN. From “mock up” to the finished product, we offer a seamless process, on time and within budget! Call for our full line catalog of products & services. TUBULAR WIRE RACKS Our new Headliner is designed for use on Quad Style Racks Our new Headliner is designed for use on NEW FOR 2014! Quad Style Racks 11.25” wide SLOT is standard in Headliner to Coupon insert your Value! card indicating Over $350! coupon savings as they change WIRE RACKS

COUPONS FRONT SIDE IMPRINT BACK SIDE IMPRINT

Coupon Coupon Value! Value! SIZE: SETUP: Over $850! Over $750! Headliner over all size: $45 stock designs with your logo and 31-1/2” w x 34-1/8” h store logo. $65 with cusotmer supplied copy (template provided) CONSTRUCTION: White Corrugated Plastic Second Side imprint set up: stardard COUPON, RED COUPON, BLUE ATTACHMENT: copy add $20 and for customer supplied Slides down between the bar and easily copy add $35 velcros onto the cross bar. (velcro included) Headliner comes with “one” slot 11.25” wide. For your custom copy, please IMPRINT: indicate slot location. If slot is not Coupon desired, please indicate “NO SLOT” Value! Standard imprint is shown full color Over $450! on one side. Just add your logo and/ PLASTIC DISPLAYS or C-store or Grocery Store logo at no additional charge. Two sided imprint available • 3 basic standard designs DETAILS: from which to choose. • For full exposure, each Quad rack requires 2 Headliners, back to back STARBURST Shelves fold up securing • Shelves fold up securing • Slotted area to insert Headliner for easy storage. Headliner for easy storage. a sheet advertising the • Headliners are sold in sets of “3”. Absolute minimum order is dollar amount savings 3 units. Designs can be different, is standard in all New & Innovative Eye Pop’n QUAD Signage ... additional set up applies. Headliners! Use a bundler Coupon stacker sheet! Or you can Value! POINT OF SALE & Over $450! PRICING: tape/velcro a sign. GRAB ’em where they SHOP! Qty 1 side 2 sides 3-12 units: $44 ea $64 ea • Slotted area can be The Smiley 15 - 24 units: $41 ea $61 ea PROMOTIONS Headliner specified per your design is specific to 27 - 42 units: $38 ea $58 ea requirements at no extra Walmart ONLY. Another creative idea from the Idea People! cost! WALMART SMILEY

SPECIAL PROGRAM & EVENT PROMOTIONS

METAL RACKS & Accessories

STREET SMART RACKS

CARRIER & DISTRIBUTION SUPPLIES

1-800-229-0922 fx: 615746-2270 keenangroup.com 155 Keenan Court Your Logo Here Your Logo Here Pleasant View, TN 37146 SCMA Members Continued

Name Newspaper Email Address ST Frank Lane The Augusta Chronicle [email protected] GA Joann Larkee Gannett Company, Inc. [email protected] FL Dale Long The Greeneville Sun [email protected] TN Don Lovelace The Citizen Tribune [email protected] TN Frank Maier The Chattanooga [email protected] TN Times Free Press Rachel Martin The Daytona Beach FL News-Journal Phil Mathis The Augusta Chronicle [email protected] GA Kenneth McCloud The News-Press [email protected] FL Paul McCracken The Chattanooga [email protected] TN Times Free Press Paul McManaman The Augusta Chronicle [email protected] GA Tania Mercer The Press Register AL William Mitchell The St. Augustine Record [email protected] FL Gordy Montagnino The Advocate [email protected] LA Richard Nielsen Dow Jones & [email protected] FL Company Tom Nork The Sun-Sentinel [email protected] Fl Dena Oberski The Jackson County [email protected] FL Floridan Tonya Parks The Key West Citizen [email protected] FL Peggy Pearson Montgomery [email protected] AL Advertiser John Poirier The Daily Iberian [email protected] LA Paul Powers Dow Jones & [email protected] FL Company Donna Prentice Tampa Bay Times [email protected] FL

53 Your newspaper kiosk/event subscription sales team

Marketing Specialists for theNewspaper Industry With over 20 years of experience, commitment, and proven track records, we continue to strive for excellence by exceeding our clients expectations in both sales and our professional standards throughout our organization. BCI stands strong with over 20 newspaper clients from coast to coast. With our kiosk/events sales programs, we have discovered the “ins” and “outs” of reaching our client’s sales goals both in revenue and retention and with the knowledge of selling digital subscriptions as well. Our teamwork approach and our ability to adapt to change has proven to create more and more opportunity for our clients and BCI.

Ron Barden 210-657-9100 Scott Russell BCI President/CEO www.BardenCirculation.com VP Sales & Operations SCMA Members Continued

Name Newspaper Email Address ST Gerald Reed The Daily Home [email protected] AL Denise Reid Sun Sentinel [email protected] FL Melissa Rhinehart The St. Augustine [email protected] FL Record Ellison Rhodes The Press Register AL Guy Rothardt Gannett Publishing [email protected] LA Services Jeff Rutherford The Chattanooga [email protected] TN Times Free Press Mandy Schlemminger The Anniston Star [email protected] AL John Shaw The Daytona Beach [email protected] FL News-Journal Marshall Smith The Knoxville [email protected] TN News-Sentinel Teri Smith The Daytona Beach FL News-Journal Rex Smith The Daytona Beach [email protected] FL News-Journal LeAnn Sullivan Advance Central Services AL AL Todd Timmons The Savannah [email protected] GA Morning News Georgina Tougher Treasure Coast Newspapers [email protected] FL Daniel Trent The Citizen Tribune [email protected] TN Andrew Wardle The Valdosta Daily Times [email protected] GA Kevin Wehinger The Chattanooga [email protected] TN Times Free Press Monica Wesloski The Sun-Sentinel [email protected] FL Mark Williams The Bolivar Commercial [email protected] MS Jay Winkler Gannett Publishing Services [email protected] TN Mark Yero Sun Coast Media Group [email protected] FL G.T. Zachariah The Advocate [email protected] LA

55 ►Locks ►Racks ►Polybags ►Rubberbands MACMA Members

Name Company Email ST

Bart Adams My Daily Record [email protected] NC

David Adams The Daily Reflector [email protected] NC

Albert Ashley Index Journal [email protected] SC

Robyn Ashley The Charlotte Observer [email protected] NC

Angela Ayscue The News Reporter [email protected] NC

Sue Baker The Free Lance Star [email protected] VA

Ron Barden Barden Circulation [email protected]

Joe Beaudry Hamilton Circulation [email protected]

Peter Benton Subscription Services North [email protected]

Rich Brest Save Here Today [email protected]

Gene Campbell G&V Campbell, Inc. [email protected]

Tom Cardozo Gatehouse Media [email protected]

Ed Carey Arrow Marketing Group [email protected]

Michael Collini News and Observer [email protected] NC

Kevin Craig Athlon Media Group [email protected] NC

James Cunningham Publishers Circulation Fulfillment [email protected]

Ken Dantzig Prime Time Promotions [email protected]

Jennifer Davidson Star News Media [email protected] NC

Chris Day Index Journal [email protected] SC

Jennifer Delmarco The Greenville News [email protected] SC

Pat Dennis The PISA Group [email protected]

Constantine Efstratiou Schermerhorn Brothers [email protected]

Kelly Epley Never Stop Select Services [email protected]

Jeff Ferrazano The Ultimate Print Source [email protected]

Carole Foster The Greenville News [email protected]

Michael Gaither Impact Sales Solutions [email protected] 57 SCMA AD55x85 outlines.pdf 1 2017-04-07 4:27:16 PM

CMY

K MACMA Members Continued Name Company Email ST

Donnell Giles Star News Media [email protected]

Jim Greer PDI Plastics [email protected]

Jeff Hattem Prime Time Promotions [email protected]

Rick Hively Wilson Gregory [email protected]

Ray Hodge The Times News [email protected] NC

Tim Howard News and Record [email protected] NC

David Johanson MNB Promotions [email protected]

Bob Keenan The Keenan Group [email protected]

David Kirkman The Richmond Times-Dispatch [email protected] VA

Bruce Leith Continental Products [email protected]

Elisha Manassa News and Observer [email protected] NC

Larry Martin The PISA Group [email protected]

Daniel Martini Voiceport [email protected]

Michael B. Matthews The News & Advance [email protected] VA

Diane McAndrew Spartanburg Herald Journal [email protected] SC

Tommie Anne McCloud The Winston-Salem Journal [email protected] NC

Sheila Meadows Sun Journal [email protected] NC

Melissa Melvin Fayetteville Observer [email protected] NC

Andy Morgan The Post and Courier [email protected] SC

Carol Moseley The Daily Herald [email protected] SC

Kristal Murphy The Daily Herald SC

Linda O'Neil The Lancaster News [email protected] SC

John Pisa The PISA Group [email protected]

Paul Powers Dow Jones [email protected]

59 ommunication is te e to er uccessul elationsi Communicating with today’s customer is no easy task. In a world of seemingly inﬁ nite information, it is increasingly important that each piece of customer communication is personalized, timely and relevant. As your newspaper partner, we oﬀ er intelligent, multi-channel communication solutions for circulation and advertising billing that increase your revenue, reinforce your brand and strengthen your subscriber relationships. From electronic billing to traditional print and mail to inspired marketing campaigns, OSG delivers.

Whether print or digital, OSG helps you deliver a subscription invoice or renewal that generates revenue and builds stronger subscriber relationships−every biling cycle.

Visit www.osillin.com or call -- for more information.

OSG-SCMA-BuyersGuide-2016.indd 1 4/7/2016 12:39:03 PM MACMA Members Continued Name Company Email ST

Jim Puryear News and Observer [email protected] NC

Gary Reach TeleReach [email protected]

Michelle Reid The Charlotte Observer [email protected] NC

Rebekah Rose Executive Circulation Services [email protected]

Scott Russell Barden Circulation [email protected]

Matt Schafer Circulation Promotions Unlimited [email protected]

Kevin Shields Circulation Promotions Unlimited [email protected]

Ken Smith Spartanburg Herald Journal [email protected] VA

Eric Southward Metro News Teleservice [email protected]

Lisa Speth Newscycle [email protected]

Patricia Speziale Asheville Citizen Times [email protected] NC

Scott Stines mass2one [email protected]

Meredith Straub The Charlotte Observer [email protected] NC

Jim Tanner Ver-A-Fast [email protected]

Sean Torain The Times News [email protected] NC

Bobby Touchberry The Item [email protected] SC

Steve Wessel American Solutions for Business [email protected]

Jeff West Courier Tribune [email protected] NC

Daniel Williams Leap Media Solutions [email protected]

Don Wilson The Daily News [email protected] NC

Matthew Wolfe The McClatchy Co. [email protected]

Henry Woloszyk The McClatchy Co. [email protected].

Earle Woodward The Item [email protected] SC

Katheryn Yarbrough Star News Media [email protected] NC

Keven Zepezauer The Wilson Times [email protected] NC

Michael Zinser Zinser Law Firm 61 SCMA Past Presidents & Conferences 1930 Birmingham, AL Don R. Davis 1931 Atlanta, GA Don R. Davis 1932 Jackson, MS J.M. Black 1933 Pensacola, FL Herbert E. Johnson 1934 New Orleans, LA E.D. Hood 1935 Savannah, GA J.L. Barksdale, Jr. 1936 Miami, FL F.M. Grim 1937 Chattanooga, TN Ralph B. Corn 1938 Atlanta, GA Fred Goldschmid 1939 Jacksonville, FL J.C.Council 1940 Nashville, TN Charles Coleman 1941 Jackson, MS J.B. Lee 1942 Birmingham, AL R.M. Frost 1943 Atlanta, GA C.J. Copeland 1944 No Convention, WWII Arthur S. Daniel Jr. 1945 Chattanooga, TN Arthur S. Daniel Jr. 1946 Jacksonville, FL J.W. Roper 1947 Atlanta, GA Curtis Delamar 1948 Shreveport, LA Clark S. Farber 1949 Miami, FL R.J. Sudderth 1950 Jackson, MS J.S. Hay 1951 Birmingham, AL J. Ernest Walker 1952 Daytona Beach, FL F. Phil Turner 1953 Daytona Beach, FL Jack Cubbage 1954 New Orleans, LA L.W. Hurt 1955 Atlanta, GA Alvin E. Sholar 1956 Biloxi, MS Don Cameron 1957 Augusta, GA William R. Tracy 1958 Pensacola, FL William R. Cummins 1959 St. Petersburg, FL E.E. Mullis 1960 Biloxi, MS J.D. Maddox 1961 Miami, FL Harlan V. Loflin 1962 Birmingham, AL Carl H. Rylee 1963 Jacksonville, FL Joseph F. Yauch 1964 Knoxville, TN Frank W. Barter 1965 Palm Beach, FL William E. King 1966 Daytona Beach, FL Robert L. Ballow Daytona Beach, FL Horace Hancock 1967 Tampa, FL William C. Green Jr. 1968 Biloxi, MS Thomas B. Sherrill III 1969 Memphis, TN Tom L. Cain 1970 Atlanta, GA L.H. Strength 1971 Jacksonville, FL J. Millard Cain 1972 Birmingham, AL L. Rufus Woods 62 SCMA Presidents & Conferences Continued 1973 St. Petersburg, FL David T. Fluker 1974 Baton Rouge, LA George P. Stephens 1975 Savannah, GA Robert W. Reetz 1976 Nashville, TN Ellis B. Knowles 1977 Birmingham, AL Andrew W. Smith 1978 Palm Beach, FL Harry W. Evans 1979 Knoxville, TN Ronald Smith 1980 St. Petersburg, FL Curtis Woods 1981 Shreveport, LA Richard Kearley 1982 Nashville, TN Harold Johnson 1983 Birmingham, AL Robert J. Dobson 1984 Tampa, FL Jim Long 1985 Daytona Beach, FL Vadis Wylds 1986 Mobile, AL Tommy Knowles 1987 Ft. Lauderdale, FL Carlos Kirkpatrick 1988 Jacksonville, FL Diane Holland 1989 Tampa, FL Rex D. Ledo 1990 St. Petersburg, FL Gordon Cox 1991 Daytona Beach, FL Doug Davis 1992 Palm Beach, FL Betty Miller 1993 Birmingham, AL Danny Griffin 1994 Ft. Lauderdale, FL J. Michael Womack 1995 Savannah, GA Marshall Andres 1996 Ft. Lauderdale, FL Robert Kearley 1997 Atlanta, GA Don Cunningham 1998 Orlando, FL Robert Eickhoff 1999 New Orleans, LA Tom Sheppard 2000 Mobile, AL Glen Tabor 2001 Gatlinburg, TN Frank Maier 2002 St. Petersburg, FL Tommie McLeod 2003 Memphis, TN Darrell Jones 2004 Ft. Lauderdale, FL Karen Fleischer 2005 Mobile, AL Dennis Dunn 2006 Chattanooga, TN Jeff DeLoach 2007 Daytona Beach, FL Dale Long 2008 Baton Rouge, LA Dean Blanchard 2009 Mobile, AL George Markevicz 2010 Mobile, AL George Markevicz 2011 Mobile, AL Jim Boyd 2012 Birmingham, AL Troy Niday 2013 Mobile, AL Peter Pfluger 2014 Orlando, FL Bernie Kosanke 2015 Orlando, FL Aaron Armand 2016 Memphis, TN David Rowe 63

MACMA Presidents & Conferences Year Location President 1920 Charlotte, NC A.C. Jenkins 1921 Columbia, SC C.R. Goodrich 1922 Winston-Salem, NC A.E. Ballentine 1923 Roanoke, VA O.H. Wilson 1924 Charleston, SC C.C. Council 1925 Greensboro,NC W.T. Corbin 1926 Spartanburg, SC A.F. Carrere 1927 Asheville, NC Will X. Coley 1928 Columbia, SC J.M. Blalock 1929 Raleigh, NC John R. Marks 1930 Greenville,SC W.E. Pruett 1931 Charlotte, NC C.H. Herring 1932 Durham, NC M.H. Brandon 1933 Spartanburg, SC A.F. Ballentine 1934 Willington, NC R.R. Stowe 1935 Winston-Salem,NC V.L.T. Cooper 1936 Charleston, SC W.W. Carrington 1937 Asheville, NC Rex Bellis 1938 Greensboro,NC G.T. Carter 1939 Columbia, SC J.G. Ward 1940 Charlotte, NC D.C. Johnson 1941 Roanoke, VA E.C. Lugar 1942 Durham, NC Alfred B. Owings 1943 Greenville,SC J.B. Kilgo 1944 Raleigh, NC G.T. Carter 1945 No Conference 1946 Winston-Salem, NC I.N. Leadbetter 1947 Richmond, VA J.C. McWaters 1948 Wilmington, NC Albert Park 1949 Spartanburg, SC T.E. Roberts 1950 Norfolk, VA B.B. Humphries 1951 Asheville, NC R.F. Mundy 1952 High Point, NC W.C. Cline 1953 Charleston, SC C.F. Moester 1954 Fort Monroe, VA C.B. Williams 1955 Greensboro, NC George G. Bent Jr. 1956 Columbia, SC Bruce C. Rogers

65 MACMA Presidents & Conferences Continued

Year Location President 1957 Charlotte, NC Joe E. Hart 1958 Roanoke, VA J.E. Ingle 1959 Durham, NC D.C. Cauble 1960 Greenville, SC W.F. Turbill 1961 Raleigh, NC James F. Roe 1962 Richmond, VA W.E. Messick 1963 Asheville, NC James S. Wagoner 1964 Spartanburg, SC Ed F. Moore 1965 Winston-Salem, NC Charles B. Loftin 1966 Charlottesville, VA J.D. Holland 1967 Wrightsville Beach, NC John Rink 1968 Charleston, SC Dewey Nettles 1969 Norfolk, VA F.W. Arnold 1970 Greensboro, NC Paul H. Jordan 1971 Columbia, SC John C. Good 1972 Charlotte, NC Harold L. Wright 1973 Roanoke, VA Fred W. Asbell 1974 Durham, NC R.B. Ferrell 1975 Greenville, SC R.D. (Bob) Evans 1976 Raleigh, NC Harry Coggins 1977 Richmond, VA Herman Phillips 1978 Winston-Salem, NC J.K. Davis 1979 Charleston, SC Bonnie Ray Hardee 1980 Asheville, NC Roberte Childress 1981 Williamsburg, VA John Ward 1982 Charlotte, NC Harry Tomlinson 1983 Columbia, SC William D. Thomas 1984 Greensboro, NC Jeffrey H. Burcham 1985 Norfolk, VA Robert M. Shull 1986 Wilmington, NC Neal Tackney 1987 Greenville, SC John Goodwyn 1988 Raleigh, NC Thomas P. Moore 1989 Richmond, VA R. Vincent Reynolds

66 We’re the name you’ve relied on and trusted for years, but we’re not resting on a strong past. We’re innovating and pushing for a successful future. One where the value of print, the demand for digital, and the need for advertising solutions are met with products, ideas and service you can count on. The Steel City name is defined by reliability. So know that our focus is on providing you with the best tools for today and tomorrow. F-2015 Digital Display Rack STEEL CITY CORP

[800] 321.0350 • scity.com • facebook.com/steelcitycorp MACMA Presidents & Conferences Continued

Year Location President 1990 Winston-Salem, NC Jack Einreinhof 1991 Charleston, SC Danny Young 1992 Asheville, NC Curt Phipps 1993 Roanoke, VA John Beirne 1994 Charlotte, NC Tom Bostick 1995 Columbia, SC Carol Moseley 1996 Fayetteville,NC Gary Anderson 1997 Williamsburg, VA Tom Eddins 1998 Durham, NC Jim Flick 1999 Myrtle Beach, SC Danny Allen 2000 Greensboro, NC Judy MacPhail 2002 Raleigh, NC Don Wilson 2003 Charleston, SC Don Wilson 2004 Winston-Salem, NC Jim Purdon 2005 Harrisonburg, VA Tim Howard 2006 Wilmington, NC Earle Woodward 2007 Greenville, SC Debra Morris 2008 Charlotte, NC Kevin Hinterberger 2009 Fredericksburg, VA Scot Newcom 2010 Asheville, NC Tim Krier 2011 Myrtle Beach, SC Sheila Meadows 2012 New Bern, NC Jim Lamm 2013 Greensboro, NC Sue Baker 2014 Charlotte, NC Todd Benz 2015 Durham, NC Matthew Wolfe 2016 Greenville, SC Robyn Ashley

68 Advertiser Index Barden Circulation ��54 Chatterbox ��58 Continental ��12 Edgil ��14 G & V Campbell ��56 Global Ad Distribution ��18 Hamilton Circulation ��50 Impact Sales Solutions ��20 Inka Solutions �� 6 King & Ballow ��46 mass2one ��22 Mather Economics ��34 Never Stop Select Services �� Inside Front Cover NewsCycle ��44 NTVB Media �� 2 OSG Billing ��60 PDI Plastics ��24 Prime Time Promotions ��30 RouteSmart Technologies �� 8 Schermerhorn Brothers �� 4 Steel City ��67 Subscriber Promotions ��48 Tampa Bay Times ��32 TCN Broadcasting ��42 Telereach ��36 The Advocate ��38 The Keenan Group ��52 The Pisa Group ��64 The Ultimate Print Source ��Back Cover Voiceport ��26 Wilson Gregory Agency ��40 Zinser Law ��10

4 MACMA Conference 2014 Welcome To Charlotte! RN CIR TE CU S L E A Montana W T I Alberta O L

N Oregon A C Alaska Utah Press Utah NICE A S S O C I A T I O N Northwest International Circulation Executives M Idaho ASSOCIATION OF Marketing A Manitoba N N Today’s O FREE COMMUNITY PAPERS A I Washington Newspapers G T E A R I Saskatchewan S' ASSOC Arizona Newspapers Association Daily INK at the Annual Conference British Columbia 95th Annual mywcaa.com Typical Specifications (flexible depending on printer) This program generously printed by Ultimate Print Source | www.ultimateprintsource.com

4 Page – Book Size (approx. page size 8.5” X 11”) 11” X 17” Sheet Folded to 8.5” X 11” – noMACMA bleeds Conference 50# Offset or heavier if possible Process color every page Providingapprox. 300 copies of each edition - Thursday / Friday print / Saturday services to over 50 publications From your host: Production Timing: WCAA2011_Program.indd 16 9/2/11 3:14:47 PM

Thursday (opening morning) Edition Digital Files Readyand for Printer - Friday precedingassociations conference week – 4 PM across the country. 300 copies needed by 5 pm Wednesday at conference.

Friday Morning Edition Digital Copies Ready for Printer – Thursday by 5 PM 300 copies needed by 7 AM Friday morning at conference for distribution.

Saturday Morning Edition Digital Copies Ready for Printer – Friday by 5 PM 300 copies needed by 7 AM Saturday morning at conference for distribution. 10% MACMA Member Discount For Rack Cards

135 Old Cove Road – Suite 210, Liverpool, NY 13090 (877) 203-2327 Voice – (781) 459-7770 fax Enter [email protected] - www.afcp.org code MACMA Premium Rack Cards 25 Qty 100 Qty 200 Qty 500 Qty

www.OaklandTribune.com $31 * $95* $140* $295*

We'll help you cut costs and maximize profits! Digital Press Web Press • Rate Sheets • Flyers • NCR Forms • Inserts • Calendars • Wraps • Booklets • Brochures

Circulation Sales Direct/Solo Mail www.SanMateoCountyTimes.com • Bounce-back Cards • Printing • Bill Inserts • Inkjetting • Posters • UV Coating • Mailers • Shipping

www.T imesStar.com 45# Coated Flyer -8.5 x 11 Print & Deliver www.MarinIJ.com -Coated Paper Flyer Special -Full Color Two Sides -Low minimum of 25,000 -Fast Turn Around $7.50 per M* *$300.00 set up/plate charge plus $1.00 per M freight

SOLO DIRECT MAIL SATURATION POSTCARDS ☞ As low as .159 postage per piece ☞ 200 piece minimum www.TimesHeraldOnline.com ☞ No mailing list required ☞ Fast turn around times Call for more information

www.TriValleyHerald.com

CALL TODAY!

(909) 947-5292 • Fax (909) 930-9972 www.DailyReviewOnline.com Web Site: www.ultimateprintsource.com

* Prices based on receiving PDF press-ready file, no bleed, maximum image 10.5" x 16.5", paper stock is 10pt coated, prices do not include shipping.