Student and Youth Travel
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Student & Youth Travel Digest – Overview (PDF)
SYTA The Voice of Student & Youth Travel® Student & Youth Travel Digest A COMPREHENSIVE SURVEY OF THE STUDENT TRAVEL MARKET OVERVIEW RESEARCH INTRODUCTION For young people, travel is an education in itself. It helps and value of the student travel market in three ways: them build self-esteem, independence, tolerance and cultural First — and for the first time — it offers a reliable understanding, while breaking down barriers detrimental measurement of the sector, thanks to a robust research sample to a child’s personal, educational and social development. representing more than 1,162,000 students, 51 U.S. states and Patterns and habits embraced when traveling at an early age 70 countries. This will help tour operators and travel planners are known to influence future decisions. understand the size and performance of the sector, preferences The benefits of travel go beyond education. Increasingly, of students in terms of destinations, programs, travel dates, governments and businesses are recognizing the positive lengths of stay, group size, planning stages, lead times, effects of youth travel as a powerful ingredient that promotes accommodation, trip price levels and spending patterns. This economic development, job fulfilment and cultural business intelligence will aid in future planning by providing understanding. A great deal of the knowledge around the the tours that educators, students and parents want. impact of travel, however, has been recognized as anecdotal. Second, as SYTA members are important in facilitating domestic The fundamental ingredient — hard data — was either missing, and international incoming and outgoing mobility worldwide, or partial and incomplete in nature. The underdocumented this research will assist them in creating value for young travelers. -
Travel Leaders Echo Experts: Make Fact-Based Decisions About Traveling U.S
Travel Leaders Echo Experts: Make Fact-Based Decisions About Traveling U.S. Officials: "It Is Safe for Healthy Americans to Travel" WASHINGTON (March 10, 2020)—A coalition of 150 travel-related organizations issued the following statement on the latest developments around coronavirus (signatories below): "For the travel and hospitality industry, the safety of the traveling public, our guests and our employees is of the utmost importance. We are in daily contact with public health authorities and are acting on the most up-to-date information on the evolving coronavirus situation. "Health and government officials have continually assured the public that healthy Americans can 'confidently travel in this country.' While it's critically important to remain vigilant and take useful precautions in times like these, it's equally important to make calm, rational, and fact- based decisions. "Though the headlines may be worrisome, experts continue to say the overall coronavirus risk in the U.S. remains low. At-risk groups are older individuals and those with underlying health conditions, who should take extra precautions. "The latest expert guidance indicates that for the overwhelming majority, it's OK to live, work, play and travel in the U.S. By seeking and heeding the latest expert guidance—which includes vigorous use of good health practices, similar to the preventive steps recommended for the seasonal flu—America's communities will stay strong and continue to thrive. The decision to cancel travel and events has a trickle-down effect that threatens to harm the U.S. economy, from locally owned hotels, restaurants, travel advisors and tour operators to the service and frontline employees who make up the backbone of the travel industry and the American economy. -
Youth Tourists' Profile and Their Travel Choices As
European Journal of Hospitality and Tourism Research Vol.1, No. 3, pp. 22-35,December 2013 Published by European Centre for Resarch Training and Development UK(www.ea-journals.org) YOUTH TOURISTS’ PROFILE AND THEIR TRAVEL CHOICES AS INFLUENCED BY SOCIAL MEDIA NETWORKS Panagiota Dionysopoulou Hellenic Open University, Parodos Aristotelous 18, Patra, 26 335, Greece John Mylonakis 10 Nikiforou str. Glyfada, Athens, Greece ABSTRACT: The development of Social Media has conveyed important changes in the behavioural models of tourists, as well as, in the way users search, assess, produce, purchase and consume information, products and services. The scope of this paper is to study the effects of Social Media on youth tourism, the profile of young tourists’ actively participating in Social Networks, as well as, the effects of information absorbed through them on their travel decisions. The research was based on a sample of 254 young people between 16-29 years old with the use of a questionnaire of 25 close and open questions. It is designed to examine the demographic and specific traits of young people and the way of planning their trip through information and stimuli they receive from Social Media. Research found that although young people spend much time for their activities in Social Media, the rates of influence in their tourist behaviour is not as high as those of relative researches in abroad. This finding is not necessarily negative, since the presence of portal and travel magazines, travel agency are being felt more and more in Social Media. It has, also, been found that users are more positive to add to their contacts travel portals and magazines than commercial enterprises, because their environment is more friendly and familiar to the user. -
Facilitating Music Tourism for Scotland's
Facilitating Music Tourism for Scotland’s Creative Economy AHRC Creative Economy Engagement Fellowship Report Dr Matthew Ord Dr Adam Behr Contents Table of Contents Acknowledgements ................................................................................................................... i List of Abbreviations ............................................................................................................... ii Executive Summary ............................................................................................................... iii Summary of Key findings .............................................................................................................. iii Key recommendations ..................................................................................................................... v Further research .............................................................................................................................. vi Introduction: music tourism in Scotland ............................................................................... 1 What is music tourism? What is a music tourist? ........................................................................... 3 Methodology ................................................................................................................................... 4 Chapter 1. Connecting music and tourism: knowledge and networks ............................... 5 Introduction .................................................................................................................................... -
White+Paper+Music+10.Pdf
In partnership with COPYRIGHT INFORMATION This white paper is written for you. Wherever you live, whatever you do, music is a tool to create connections, develop relationships and make the world a little bit smaller. We hope you use this as a tool to recognise the value in bringing music and tourism together. Copyright: © 2018, Sound Diplomacy and ProColombia Music is the New Gastronomy: White Paper on Music and Tourism – Your Guide to Connecting Music and Tourism, and Making the Most Out of It Printed in Colombia. Published by ProColombia. First printing: November 2018 All rights reserved. No reproduction or copying of this work is permitted without written consent of the authors. With the kind support of the World Tourism Organization (UNWTO). The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the UNWTO or its members. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. Address Sound Diplomacy Mindspace Aldgate, 114 Whitechapel High St, London E1 7PT Address ProColombia Calle 28 # 13a - 15, piso 35 - 36 Bogotá, Colombia 2 In partnership with CONTENT MESSAGE SECRETARY-GENERAL, UNWTO FOREWORD EXECUTIVE SUMMARY 1. INTRODUCING MUSIC TOURISM 1.1. Why Music? 1.2. Music as a Means of Communication 1.3. Introducing the Music and Tourism Industries 1.3.1. -
Destination Marketing Plan
DRAFT TABLE OF CONTENTS INTRODUCTION ..........................................................................................................................................................4 SITUATION ANALYSIS ........................................................................................................................................ 10 • TOURISM TRAVEL TRENDS .................................................................................................................................................10 • COMPETITIVE INTEL ..........................................................................................................................................................15 • BRAND REFERRAL .............................................................................................................................................................. 20 STATE OF THE BRAND .......................................................................................................................................24 • REFINING THE DEFINITION OF THE CONSUMER ...........................................................................................................27 • ORIGIN MARKETS ............................................................................................................................................................... 30 • TARGET AUDIENCES ............................................................................................................................................................31 MEDIA ...............................................................................................................................................................................38 -
Great Britain: at the Heart of Global Youth Travel Report
GREAT BRITAIN At �e Heart Of Global Youth Travel Copyright © 2013 British Educational Travel Association (BETA) Registered Office: 30 City Road, London EC1Y 2AB, United Kingdom Company Registration: 4556194 (England & Wales) GREAT BRITAIN At The Heart Of Global Youth Travel Published and printed by the British Educational Travel Association (BETA), London, UK First printing 2013. All rights reserved The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the British Educational Travel Association (BETA) concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. All BETA publications are protected by copyright. Therefore and unless otherwise specified, no part of a BETA publication may be reproduced, stored in a retrieval system or utilised in any form or by any means, electronic or mechanical, including photocopying, microfilm, scanning, without prior permission in writing. BETA encourages dissemination of its work and is pleased to consider permissions, licensing, and translation requests related to BETA publications. Permission to photocopy or scan BETA material must be obtained through: BETA, PO Box 182, Carshalton, Surrey SM5 2XW Tel: + 44 (0) 20 8669 1444 Email: [email protected] Website: www.betauk.com £495 + VAT to Youth Travel Organisations and Individuals £995 + VAT to Public/State Sector Organisations and Individuals This report -
Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies
Sustainability 2015, 7, 14042-14062; doi:10.3390/su71014042 OPEN ACCESS sustainability ISSN 2071-1050 www.mdpi.com/journal/sustainability Article Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies Federica Buffa Department of Economics and Management, University of Trento, Via Inama 5, Trento 38122, Italy; E-Mail: [email protected]; Tel.: +39-0461-282146; Fax: +39-0461-282241 Academic Editors: Gianna Moscardo and Marc A. Rosen Received: 31 August 2015 / Accepted: 13 October 2015 / Published: 20 October 2015 Abstract: Global trends highlight the growing tourist interest in authentic and sustainable holiday experiences. Designing strategies that enable destinations to catch this tourist segment is, therefore, becoming more and more important for competitiveness. A long-term outlook calls into question the “next generation” of actual and potential tourists, i.e., young people: understanding their attitude towards sustainability is paramount to drive tourism development in a direction which is coherent to the forthcoming demand. Drawing from an ad hoc survey of 1156 members of the largest Italian association of student and youth tourism, this contribution (a) discusses youth attitudes towards sustainability, their travel motivations and behavior (b) identifies different profiles of young tourists with reference to sustainability. By using characteristics and dimensions linked with “harder ecotourists” we identify hard path young tourists (HPYT) and soft path young tourists (SPYT). The findings confirm young people’s interest in certain dimensions of sustainability and the influence this interest has on their decision-making processes, motivations, and behaviors. HPYT and SPYT are profiles which should be considered in destination strategies: the strong sensitivity of HPYT to sustainability suggests the possibility of creating offers that optimize the unique features of a territory. -
Music Industry's Contribution Towards Inclusive
MUSIC INDUSTRY’S CONTRIBUTION TOWARDS INCLUSIVE AND SUSTAINABLE DEVELOPMENT THE CASE OF CUBA «THE MUSIC ISLAND» 1 STRENGTHENING THE COMPETITIVENESS, ORGANIZATIONAL PERFORMANCE AND EXPORT CAPACITY OF THE CUBAN MUSIC INDUSTRY MUSIC INDUSTRY’S CONTRIBUTION TOWARDS INCLUSIVE AND SUSTAINABLE DEVELOPMENT The case of Cuba, the music island SEPTEMBER 2017 The undertaking of this study counted on the participation of researchers, © UNIDO, MINCULT, All rights reserved. specialists and management officials of the system of institutions of the © On the present edition: Project UNIDO-MINCULT-KOICA (150354) Ministry of Culture of Cuba (ICM, CIDMUC, CENDA, ACDAM, CUBARTE), «Strengthening of competiveness, organizational performance and export its record labels (EGREM, Bis Music, Abdala, Colibrí), the United Nations capacity of the Cuban music industry», 2017. Industrial Development Organization and international consultancy Sound Diplomacy. With the information collected, this document was drafted by ISBN 978-959-7216-67-4 the following persons: This document has been produced without formal United Nations edition. Center for research and development of the cuban music The designations employed and the presentation of the material in this Laura Vilar Álvarez, Tania García Lorenzo, Gloria Ochoa de Zabalegui documents does not imply the expressions of any opinion whatsoever on Aguilera, Jolettne Rego González, Ailer Pérez Gómez the part of the Secretariat of the United Nation Industrial Development Organization concerning the legal status of any country, -
Music Industry's Contribution Towards Inclusive And
MUSIC INDUSTRY’S CONTRIBUTION TOWARDS INCLUSIVE AND SUSTAINABLE DEVELOPMENT THE CASE OF CUBA «THE MUSIC ISLAND» 1 MUSIC INDUSTRY’S CONTRIBUTION TOWARDS INCLUSIVE AND SUSTAINABLE DEVELOPMENT THE CASE OF CUBA «THE MUSIC ISLAND» Strengthening the competitiveness, organizational perfomance and export capacity of the Cuban music industry SEPTEMBER 2017 PRESENTATION 5 CULTURAL AND CREATIVE INDUSTRIES FOR AN INCLUSIVE AND SUSTAINABLE DEVELOPMENT 7 Cultural and creative industries at global level and in the region of Latin American and the Caribbean 9 The music industry within the creative universe 12 UNIDO´s approach for creative industries 16 Cuba «the Music Island». Opportunities for developing its music industry 18 CURRENT CONTEXT Undertaking of this study counted on the participation of researchers, © ONUDI, MINCULT, All rights reserved. OF THE MUSIC specialists and management officials of the system of institutions of the © On the present edition: Project ONUDI-MINCULT-KOICA (150354) INDUSTRY IN CUBA 37 Ministry of Culture of Cuba (ICM, CIDMUC, CENDA, ACDAM, CUBARTE), its «Strengthening of competiveness, organizational performance and export record labels (EGREM, Bis Music, Abdala, Colibrí), the United Nations In- capacity of the Cuban music industry», 2017. dustrial Development Organization and international consultancy Sound Potentialities of the music Diplomacy. With the information collected, drafting of this document was This document has been produced without formal United Nations edition. industry in Cuba 39 in charge of the following -
Peter Jordan Senior Tourism Analyst, Toposophy WE ARE a DESTINATION MARKETING AGENCY
Workshop on Low/Medium Season Tourism for Seniors and Young People in Europe: Youth Session Peter Jordan Senior Tourism Analyst, Toposophy WE ARE A DESTINATION MARKETING AGENCY. We provide tourism organizations, associations and companies (both public and private) with practical solutions to develop, manage and market places as tourism destinations, accompanying them on every step of the way. WE REVEAL THE BEST OF WHAT EVERY PLACE HAS TO OFFER 1. Defining ‘Youth Travel’ 2. How do Millennials travel differently? 3. The effect on destinations 4. Seasonality and Millennial travel behaviour 5. Putting a destination on the map for Millennials – the case of Athens Defining ‘Youth Travel’ An age group or A niche market or Student travel for the specific purpose of study or As a vehicle for international exchange, peace and understanding Source: United Nations World Tourism Organization, 2008: ‘Youth Travel Matters – Understanding the Global Phenomenon of Youth Travel’ As per UNWTO, 2008: ‘Youth travel includes all independent trips for periods of less than one year by people aged 16-29 which are motivated, in part or in full, by a desire to experience other cultures, build life experience and/or benefit from formal and informal learning opportunities outside one’s usual environment’ Source: United Nations World Tourism Organization, 2008: ‘Youth Travel Matters – Understanding the Global Phenomenon of Youth Travel’ ‘Youth’ or ‘Millennials’? • Millennials: The current young generation, aged 18-34 • Also known as Gen-Y, the ‘Me’ Generation • Exact age brackets differ by organisation Enters teenage years and becomes an independent consumer, post the year 2000 1970 1980 1990 2000 2010 2020 Gen X & ‘Gen Z’ Baby- boomers Born during this period The same, but different • Millennials are defined by the times in which they grew up: world events, the economy and social change. -
Youth Travel Experience: an Analysis of the Relations Between Motivations, Satisfaction and Perceived Change
Sustainable Tourism VIII 95 YOUTH TRAVEL EXPERIENCE: AN ANALYSIS OF THE RELATIONS BETWEEN MOTIVATIONS, SATISFACTION AND PERCEIVED CHANGE SIMONA STAFFIERI1,2 & ELENA CAVAGNARO2 1University of Rome La Sapienza, Italy 2Stenden University of Applied Sciences, The Netherlands ABSTRACT This paper aims at identifying the relation between motivation and satisfaction understood as components of the travel experience, and, at the same time, the impact of both on perceived change, considered as a multidimensional construct. Change is hereby conceptualized not only as personal and interpersonal change, but also as change in the relationship between the traveller and the natural environment. The study focuses on young travellers because they constitute a substantial market segment which importance to the industry is expected to increase in the future and because they are an innovative force leading the whole tourism market towards new choices. In a quantitative research design, existing scales were used to measure change, motivation to travel and satisfaction. Data was collected in August 2015 at a Dutch University of Applied Sciences (UAS) using a Computer Assisted Web Interview (c.a.w.i.) which reached students between 16 and 30 years of age fitting the definition of young travellers. The self-selected sample consists of 395 respondents of which 314 have travelled independently. Out of these 314, only 256 questionnaires were completed in all relevant sections. A structural equations model has been used to test the link between the observed variables regarding motivation, satisfaction and perceived change. This model combines the logic of factor analysis with multiple regressions and explains relationships through a simultaneous equations model.