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THE AESTHETICHelvetica NeueSOCIETY Thin 2016 AT-A-GLANCE
Helvetica Neue Thin & Light Ensure Your Practice Thrives
• Essential Aesthetic Education • Exclusive Member Benefits • Exciting Products & Services Helvetica Neue Light
For almost 50 years, The Aesthetic Society has been your resource for cutting edge aesthetic education, bringing you the knowledge you need, from the experts you trust. In an effort to advance the science, art, and safe practice of aesthetic plastic surgery, the Society offers a variety of products and services intended to educate, promote patient care, and
ensure the success of yourHelvetica practice. Neue Thin
Place your order online at surgery.org/shop or by phone at 800.364.2147 or 562.799.2356.
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THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 ATTRACT NEW PATIENTS, BUILD YOUR PRACTICE
ASAPS Members rave that their patients love the Smart Beauty Guide products and the consumer website's visitors are hitting record numbers. Put these tools to work on your behalf today!
Created by branding experts, inspired by consumers, and designed to bring referrals to your door, Smart Beauty Guide is a robust campaign exclusively for Aesthetic Society members, with innovative elements utilizing all branches of marketing, including public relations, web, social media, video and print advertising. This dynamic brand is a multifaceted campaign designed to create awareness with prospective patients, and is just one more way The Aesthetic Society puts your dues to work for you! The Smart Beauty Guide campaign includes:
• A robust and interactive website (Pg. 2) • Enhanced Practice Profile Pages (Pg. 3) • The Smart Beauty Guide for Aesthetic Plastic Surgery and Cosmetic Medicine brochure (Pg. 4) • Guide to Facial Rejuvenation (Pg. 5) • A beautiful line of procedural brochures (Pg. 6-7) • The entire procedure brochure line available electronically on Canfield’s ViewMyConsult and TouchMD (Pg. 8) • An eye-catching consultation folder (Pg. 9)
WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 1 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
SMARTBEAUTYGUIDE.COM Featuring an engaging, consumer-friendly website, SmartBeautyGuide.com is the consumer face for the Aesthetic Society. HIGHLIGHTS FOR CONSUMERS:
• Daily aesthetic surgery and cosmetic medicine news stories
• Some of the industry’s most comprehensive and detailed procedural information and statistics, including laser and light-based therapies and injectables, as well as combined procedures such as mommy makeover and procedures for men – complete with eye-catching illustrations
• Safety and planning tools to help consumers research and prepare for their consultation
• Engaging video clips on patient safety, emerging trends and new technologies
• Patient testimonial videos that share real plastic surgery stories
• Questions from patients, answered directly by ASAPS members, featured on procedure pages
• Featured local surgeon recommendations and optimized search easily connects consumers to an aesthetic surgeon in their area
• Monthly contests and product giveaways
• Engaging blogs from professional mommy, fashion and lifestyle bloggers along with guest blogs from ASAPS Members
• Before-and-after photos to help visualize optimal procedure results
• Annual ASAPS procedural statistics highlight the most popular procedures and growing trends HIGHLIGHTS FOR MEMBERS:
• Localization: The Find a Surgeon database uses the latest Google mapping technologies to show potential patients members who reside in a specific geographic area
• Your practice on the home page: Purchasers of an Enhanced Practice Profile Page will have the opportunity to appear on the home page of Smart Beauty Guide
• A comprehensive metrics dashboard is available at asaps.org. It tells you how many referrals you receive from Smart Beauty Guide along with providing several other insightful statistics: o How many potential patients clicked to view your phone number on standard listings o How many viewed your before and after photos o How many viewed Ask-A-Surgeon questions you have answered o How many page views your Enhanced Profile has attracted
• No penalties for linking: o Members linking to Smart Beauty Guide will have a completely customized experience for their patients and potential patients with the Find-A-Surgeon database hidden
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY 2 PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
ENHANCED PRACTICE PROFILE EXCLUSIVELY FOR MEMBERS AND BETTER THAN EVER! Sample EPP Smart Beauty Guide, the Society's premier online consumer resource, has recently reached an all-time high in visitor traffic and is steadily increasing in viewership every month. ASAPS Members who hold an Enhanced Practice Profile (EPP) receive 10% of the website’s monthly traffic - that’s a 10% conversion rate. Now, you too can enjoy a completely redesigned EPP, which features a clean, clutter-free design and enhanced usability. Plus, by placing a direct link to your EPP on your website, visitors coming to Smart Beauty Guide will see you as the exclusive, featured surgeon, with all locator functionality hidden throughout the website. Many websites offer physician profiles with annual fees ranging from $3,500 up to $5,000 - with an Aesthetic Society Enhanced Practice Profile you can get all of the benefits of a comprehensive online presence for only $699 per year (plus a one-time set-up fee of $399).
BENEFITS:
• EPPs consistently get top rankings in major search engines
• EPPs receive preferred placement in the Select-A- Surgeon physician listings, which are fully optimized for local search
• Members with EPPs receive up to 3 times as much exposure to consumers as members with a basic listing
Analytics At-A-Glance GREAT FEATURES, INCLUDING:
• View At-A-Glance traffic statistics for your EPP
• List up to three locations (clinical practices only)
• Load a video or video playlist on your profile via YouTube
• Includes links to your practice website and your gallery of before and after photos
• Messaging features allow consumers to contact you directly, generating leads
• Ongoing development and enhancement
WANT TO MAXIMIZE YOUR EPP?
• Answer questions and contribute before and after photos CODE DESCRIPTION PRICE to the all-new Smart Beauty Guide photo gallery. The WEB-DEV One-time set-up fee $399 more you contribute, the better your online presence. WEB-M16 Annual Maintenance fee $699
WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 3 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
A GORGEOUS COMPREHENSIVE GUIDE SMART TO AESTHETIC MEDICINE BEAUTY SMART BEAUTY GUIDE FOR AESTHETIC PLASTIC SURGERY AND GUIDE COSMETIC MEDICINE FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE Exclusively for members of The Aesthetic Society and customized to their practice, the dazzling Smart Beauty Guide highlights the benefits and techniques of today’s most popular cosmetic procedures, and includes explanations of terms commonly used with laser and light-based therapies. Beautiful illustrations and eye-catching photography make this brochure a must-have for any aesthetic practice, and our proprietary imagery you won’t find anywhere else.
40 pages plus cover 8.5” x 11”, packed with content. SMART Exclusively for members of The Aesthetic Society. BEAUTY GUIDE BROUGHT TO YOU BY YOUR EXPERT SOURCE FOR THE AMERICAN SOCIETY FOR Sold in packs of 500. AESTHETIC PLASTIC SURGERY AESTHETIC SURGERY & COSMETIC MEDICINE YOUR FACE 2
CODE DESCRIPTION PRICING SBG-1 Smart Beauty Guide 1 pack $2499 2 packs $4499
YOU’VE CHOSEN WELL CONSIDERING & CHOSEN SMART THE DETAILS The single most important factor There are usually four separate fees for cosmetic surgery: the surgeon’s fee, operating room in your cosmetic outcome is the your surgeon has completed a FEES cost, anesthesia, and implant costs (if applicable). If the surgery is performed in the doctor’s own facility, the surgeon you select. Choosing an aesthetic plastic surgeon is the training following medical school, complexity of the operation, the location at which the surgery is performed and the type of anesthetic administered. smart choice. Members of the including an approved residency Choose your plastic surgeon based on qualifications, not price. American Society for Aesthetic program in plastic surgery, and has Plastic Surgery practicing within passed comprehensive oral and INSURANCE procedure corrects a functional problem, there may be an exception. For example, a breast reduction can correct a chronic backache, or an upper eye lift can improve vision impaired by eyelid hooding. In such cases, contact reconstructive and cosmetic plastic surgery of the face and entire body.
Do not be confused by other SURGICAL FACILITY Cosmetic surgery can be safely performed in a hospital, a official-sounding boards and certifications. for Aesthetic Plastic Surgery, you can be sure that surgeon is operating in an accredited, state-licensed or FACELIFT / RHYTIDECTOMY equipped for emergencies. which has approved medical changes that occur with aging. The goal of a facelift is to deliver your most youthful and natural look. Heredity, skin specialty boards since 1934. YOUR FACE texture and the underlying bone structure of your face all play a role in how many years your facelift will remove procedure you will undergo is an assurance that you are in expert hands. and, to some extent, how long these changes will last. certifying board with “cosmetic surgery” in its name. PUT YOUR Some procedures can be performed with a local anesthetic to numb the treated area, ANESTHESIA tissues may be repositioned or tightened to restore a more youthful contour and shape. In others, removal or *If you live outside the United States, together with a sedative that induces relaxation. Occasionally a sedative may also be used to induce relaxation. Other surgical procedures may require general anesthesia, providing sleep throughout the procedure. If general member society of the International BEST FACE Confederation for Plastic, Reconstructive and Aesthetic Surgery nurse anesthetist. (IPRAS), or the International Society of FORWARD The placement and length of incisions var y, depending on the facelift technique that best suits you. A facelift Aesthetic Plastic Surgery (ISAPS). Plastic incision typically starts in the front of the ear, wrapping around the earlobe, with variations going up into the SURGERY RISKS Cosmetic plastic surgery molds and reshapes living tissue, and the results are Cosmetic medical procedures Royal College of Physicians and not absolutely predictable. No surgeon can offer risk-free surgery or guarantee a perfect result. hairline of the temple, or behind the ear. Your doctor will help you determine the best technique to meet your Surgeons of Canada. are a blend of both art and science. individual needs. The American Society for Aesthetic PRE-AND POST-TREATMENT INSTRUCTIONS Your surgeon may request Plastic Surgery has a number of member Facelifts can also improve your neck, with your surgeon treating cord-like neck bands through a small medical clearance from your internist, heart doctor or anyone else treating you for a serious medical condition. Once surgeons who are weekend painters and incision placed under your chin, and through the same incision remove excess fat and tighten neck muscles. you’re cleared, your plastic surgeon will provide instructions that prepare you for a safe surgery and recovery. You will sculptors, focusing on the human face Excess neck fat can also be removed through a very small incision (or incisions) using liposuction. probably be asked to avoid smoking, aspirin and certain other medications. After the procedure, you can expect activity and form. Plastic surgeons as a whole After your facelift, you may feel tightness or numbness in your face and neck. Some skin discoloration is common have a strong feeling for beauty. Their and you can expect some swelling, which will resolve shortly.MICRODERMABRASION Your skin will be sensitive, so you will need to be INJECTABLES goal is to enhance the harmony of your extra careful to apply sun block products daily. You can apply makeup soon after surgery and return to work In the last ten years there’s been a huge increase in FDA-approved products facial features while preserving your within a few weeks. unique facial character. Facial plastic either a spray of micro-crystals or a crystal-free hand-held device to polish the skin, sloughing off the top layer and hands, improvement can be dramatic. Your plastic surgeon is now equipped surgery can lift your brow, open up your 1 2 leaving3 the complexion with a healthy4 glow. Microdermabrasion repairs sun damage and improves skin texture on with treatments to quickly soften creases, restore more youthful contours, eyes, reshape your nose, reduce prominent the face, neck, décolletage, and hands. and freshen your appearance. These treatments are no substitute for the ears, contour your cheeks, shape your chin longer-lasting more comprehensive corrections possible with surgery, but are frequently used to complement surgical results and, in many situations, combined with a light chemical peel to further enhance results. Although your skin may be slightly pink Sometimes enhancing a single facial are a reasonable alternative. Although less invasive than surgery, their following treatment, you will be able to immediately return to work and social activities. feature brings your whole face in effects are generally temporary. Your result will be determined by the balance, improving overall appearance, product used and the training, skill, judgment, and experience of the making you appear more youthful and professional administering your treatment. Two categories of anti-aging AT-HOME SKIN 5 TREATMENTS that people notice, and a pleasing 1. A facelift corrects visible signs of aging such as deep cheek folds, jowls and loose skin on the NEUROMODULATORS front and sides of your neck. countenance will help you feel 2. Facelift incisions may be placed within the hairline and within natural contours in front of Tretinoin, a topical form of vitamin A, marketed as retin-A® or Renova®, is frequently prescribed to treat acne. and behind the ears, as shown. ®, stop you from 3. Skin is then pulled back and the incision closed. It also helps to exfoliate the skin, unclog pores and stimulate cell turnover, thickening the dermis and promoting wrinkling the overlying skin, which in turn prevents you from deepening facial creases in the treated area. Neuromodulators can help soften wrinkle Hydroquinone, a lightening agent, improves mild to moderate hyperpigmentation. The effects of hydroquinone may be enhanced when used with a tretinoin regimen. 4 YOUR FACE YOUR FACE 5 ®, Dysport®, and Xeomin®. Sunscreens, especially those with zinc oxide or titanium dioxide, are important in maintaining healthy skin and preventing future damage from ultraviolet rays. Use sun protection daily, rain or shine, not just when you know • Customized to Your Practice you will be exposed. • Proprietary Illustrations 1 2 • Beautiful Photos You Won’t Find Anywhere Else!
1. A glycolic acid peel is a light treatment that gently penetrates the uppermost layers of your skin to reduce the visible effects of aging and sun damage. 2. Microdermabrasion is a popular technique that uses a stream of micro-crystals and suction to gently “polish” your skin, leaving your complexion healthy and glowing.
16 YOUR SKIN YOUR SKIN 17
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY 4 PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
THE GUIDE TO FACIAL GUIDE TO FACIAL REJUVENATION CONTAINS THE REJUVENATION MOST RECENT AESTHETIC PROCEDURES YOUR PATIENTS ARE ASKING FOR! CUSTOMIZABLE WITH PHOTO, BIO & PRACTICE INFO Filled with vetted Smart Beauty Guide content and proprietary illustrations and photography, the Guide to Facial Rejuvenation is customizable with your photo, bio, and practice information. Covering essential skin care, cosmetic medicine, and aesthetic surgical procedures for the face, this brochure is sure to appeal to the patient seeking detailed education on the latest facial techniques. SMART 24 pages plus customizable cover. 8.5” x 11”. BEAUTY GUIDE Exclusively for members of The Aesthetic Society. BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY FACIAL REJUVENATION 1 Sold in packs of 500.
CODE DESCRIPTION PRICING SBG-FR Guide to Facial Rejuvenation 1 pack $1495 2 packs $2490
• Customize with Your Practice Info, Bio and Photo • Latest Cosmetic Medicine Techniques, Including Non-Surgical Chin Fat Treatment • Beautiful Illustrations and Photography
WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 5 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
ESSENTIAL PATIENT ABDOMINOPLASTY BREAST BREAST LIFT FLATTER & FIRMER AUGMENTATION ENHANCE & ELEVATE BROCHURES FROM OUR ENHANCE & EMPOWER BESTSELLING LINE! These sleek brochures cover an array of the most popular cosmetic surgical procedures, educating your patients on the procedure’s benefits, surgical process, recovery, safety, risks, results, and other important information. Exclusively for members of the Aesthetic Society, these 12 and 16 page brochures are perfect for mailing in a standard envelope and feature a beautiful metallic blue band around the cover. 4” x 9”.
Sold in packs of 50. PB-1 PB-2 PB-3
BREAST BROW LIFT EYELID SURGERY FACELIFT LIPOSUCTION MOMMY REDUCTION RESTORE & REFRESH REVEAL & REJUVENATE RESTORE & REFRESH SLIMMING & SLEEK MAKEOVER NUANCED & NATURAL REFRESH & RENEW
SMART SMART BEAUTY BEAUTY GUIDE GUIDE BROUGHT TO YOU BY BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY AESTHETIC PLASTIC SURGERY
PB-4 PB-5 PB-6 PB-7 PB-8 PB-9
SURGERY ENHANCEMENTS AESTHETIC BUTTOCKS ARM & THIGH LIFT OF THE NOSE FOR MEN VAGINAL SURGERY ENHANCEMENT RESHAPE & RESTORE RESHAPE & REFINE TIGHTEN & TONE RESTORE & REFRESH FULL & FIRM
SMART SMART BEAUTY BEAUTY GUIDE GUIDE BROUGHT TO YOU BY BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY AESTHETIC PLASTIC SURGERY
PB-10 PB-11 PB-12 PB-13 PB-14 PB-15
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY 6 PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
BROUGHT TO YOU BY YOU’VE CHOSEN WELL THE AMERICAN SOCIETY FOR AESTHETIC AND CHOSEN SMART PLASTIC SURGERY A MEMBER OF THE AMERICAN SOCIETY FOR AESTHETIC PROCEDURAL PLASTIC SURGERY STEPS With a member of the American Society for All members of the American Society for Aesthetic Plastic Surgery, Aesthetic Plastic Surgery in the United States STEP 1 / ANESTHESIA you can rest easy, knowing Medications are administered for your comfort you are in good hands. * during the surgical procedure. Your surgeon will that your surgeon has completed a minimum recommend whether general anesthesia or intravenous sedation is the best option for you. medical school, including an approved residency program in plastic surgery, and has passed STEP 2 / THE TECHNIQUES Most facelift techniques focus on the lower facial PREPARING Place Your Practice areas, such as the jawline, jowls, and cheeks. A reconstructive and cosmetic plastic surgery of facelift can also focus on the midface or the fore- FOR SURGERY the face and entire body. Contact Sticker Here head. In some patients, deeper facial tissues may Preparation for surgery begins after your plastic o not be confused b ot er official be repositioned or tightened to restore a more surgeon examines you and discusses the details QUESTIONS sounding boards and certifications youthful contour. In others, removal or addition of the procedure. Your plastic surgeon will TO ASK MY SURGEON provide thorough preoperative instructions to achieve the best results. Today, many different and may recommend that you achieve certain FEEDBACK ABOUT MY CASE, approved medical specialty boards since 1934. techniques exist with outcomes that are weight goals before surgery or make other GOALS, AND PROCEDURE There is no ABMS-recognized certifying board with consistently reliable and safe and produce lifestyle changes to help improve your results and 1. Am I a good candidate for a facelift? “cosmetic surgery” in its name. durable results, which your surgeon will discuss 2. Are the results I am seeking reasonable the type of surgery to be performed, drinking with you. Your incisions will depend on the area and realistic? SMART lots of water before and after is very important for Aesthetic Plastic Surgery, you can be assured of the face that is targeted and the amount of for safe recovery and optimal outcomes. 3. Do you have facelift before-and-after photos BEAUTY change you want. I can look at for this procedure? 4. Where will my incisions be? GUIDE will discuss with you: *If you live outside the United States, BROUGHT TO YOU BY 5. Will my scars be visible? THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY • The impact that smoking and tobacco member society of the International A facelift corrects 6. What kind of anesthesia do you Confederation for Plastic, visible signs of aging products have on your surgery. Your surgeon recommend for me? © 2013 The American Society For Aesthetic Plastic Surgery may recommend that you be tobacco and Reconstructive and Aesthetic such as deep cheek folds, 7. What are the costs associated with jowls, and loose skin on tobacco product free, including nicotine my facelift? International Society of the front and sides of patches, gum, and cigarettes. Aesthetic Plastic Surgery your neck. 8. What can I do to help get the best results? • The importance of avoiding taking aspirin, POST-OPERATIVE QUESTIONS Royal College of Physicians Back Cover THEBROUGHT AMERICAN TO YOUSOCIETY BY 1. What kind of recovery period can I expect, and Surgeons of Canada. FOR AESTHETICTHE AMERICAN PLASTIC SOCIETY SURGERY FOR AESTHETIC PLASTIC SURGERY vitamins or homeopathic regimens prior to and when can I resume normal activities? the surgery, since these can increase bleeding. 2. What are the risks and complications • Recent facial procedures you may have had, associated with my procedure? such as lasers, injectables, peels, and topical 3. How are complications handled? treatments, because these can effect the evaluation and timing of your surgery. Your facelift may be performed in a hospital or an outpatient surgical facility. If it is done on an outpatient basis, arrange for someone to drive you home after surgery and stay with you for at — unless you and your surgeon have decided on other postoperative recovery options.
CODE DESCRIPTION PRICING PB-1 Abdominoplasty PB-2 Breast Augmentation PB-3 Breast Lift 1-5 Packs PB-4 Breast Reduction $54 per pack PB-5 Brow Lift . er iece PB-6 Eyelid Surgery PB-7 Facelift 6-15 Packs $49 per pack PB-8 Liposuction . er iece PB-9 Mommy Makeover (includes Tummy Tuck, Breast Augmentation, Breast Lift, and Liposuction) 16+ Packs PB-10 Surgery of the Nose $43 per pack PB-11 Enhancements for Men (includes . er iece Gynecomastia, Liposuction, Facial s vi s Contouring, and Eyelid Surgery) PB-12 Aesthetic Vaginal Surgery PB-13 Buttocks Enhancement (includes autologous fat transfer, buttock lift, and buttock implants) PB-14 Arm & Thigh Lift PB-15 Dramatic Weight Loss (Body contouring surgeries included are panniculectomy, extended abdominoplasty, lower body lift, brachioplasty, thigh lift, breast lift, and face and neck lift)
WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 7 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
ABDOMINOPLASTY FLATTER & FIRMER IMAGINE THESE 15 BEAUTIFUL BREAST AUGMENTATION ENHANCE & EMPOWER PROCEDURAL BROCHURES BREAST LIFT ENHANCE & ELEVATE
BREAST REDUCTION ON YOUR FAVORITE NUANCED & NATURAL BUTTOCKS ENHANCEMENT FULL & FIRM INTERACTIVE PRODUCTS
Partnering with the premier interactive service providers in the aesthetic plastic surgery specialty, The Aesthetic Society is pleased to offer our elegant procedural brochure line exclusively on products produced by Canfield Imaging BROW LIFT RESTORE & REFRESH Systems and ALPHAEON Touch. Canfield offers the brochures EYELID SURGERY REVEAL & REJUVENATE through their ViewMyConsult™ integrated web portal, which
FACELIFT RESTORE & REFRESH also provides access to your patient’s personal aesthetic
LIPOSUCTION SLIMMING & SLEEK simulations and clinical photographs. ALPHAEON Touch offers
ARM & THIGH LIFT RESHAPE & RESTORE the brochures through their Touch Consult App and Patient Experience Web portal and iOS apps, which also provides access to the patients clinical photographs, image markups, SMART BEAUTY GUIDE recommendations, homework, and practice educational library. BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY
SMART BEAUTY Exclusively for members of The Aesthetic Society. GUIDE BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR MOMMY AESTHETIC PLASTIC SURGERY MAKEOVER REFRESH & RENEW Purchase either the entire suite of fifteen brochures or only SURGERY OF THE NOSE RESHAPE & REFINE those that align with your specialty. A one year subscription ENHANCEMENTS FOR MEN TIGHTEN & TONE entitles your practice to unlimited usage of the brochures you AESTHETIC VAGINAL SURGERY select on these interactive systems.* RESTORE & REFRESH
SMART BEAUTY GUIDE BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY
SMART BEAUTY GUIDE BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY
*Subscriptions to these procedural brochures are available through Canfield Imaging Systems and ALPHAEON Touch and include unlimited usage, practice-wide, for one year, per platform.
To place an order for these products on Canfield Imaging Systems please contact them at [email protected], or by phone at 800.815.4330.
To place an order for these products on ALPHAEON Touch, please contact them at [email protected], by phone at 435-867-0077, or purchase directly through the ShoutMD store.
Make sure to let them know you are a member of The Aesthetic Society.
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY 8 PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 SMART BEAUTY GUIDE
THIS SLEEK AND DISTINCTIVE FOLDER HOLDS IT ALL
EYE-CATCHING CONSULTATION FOLDERS Featuring The Aesthetic Society’s exclusive Smart Beauty Guide images, these beautiful portfolios are a terrific way to convey all of the elements of the Smart Beauty Guide brand to your patients.
Just the right size to hold the Smart Beauty Guide WELCOME TO OUR PRACTICE and Procedural Brochures, you can also include your SMART own marketing brochures, as well as a business card. BEAUTY 9” x 12”. GUIDE Exclusively for members. BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR Sold in packs of 100. AESTHETIC PLASTIC SURGERY
© 2013 The American Society For Aesthetic Plastic Surgery
CODE PRICING SBG-CF $125
KNOWLEDGE IS A BEAUTIFUL THING You’re smart, inquisitive, and always pushing yourself to be the best you can be. You want to look and feel terrific, and the time has come to SMART do something about it. The single most important factor in your cosmetic outcome is the surgeon you select. BEAUTY As a member of The American Society for Aesthetic Plastic Surgery, the aesthetic plastic surgeon you’re seeing today is board certified, specializing in cosmetic surgery of the face and body. This broad experience in cosmetic procedures, continuing GUIDE education in current techniques, and solid FOR AESTHETIC PLASTIC SURGERY professional reputation means that you can AND COSMETIC MEDICINE rest easy, knowing you’re in good hands. WELCOME TO OUR PRACTICE SMART BEAUTY GUIDE BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY SMART BEAUTY GUIDE BROUGHT TO YOU BY THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY
© 2013 The American Society For Aesthetic Plastic Surgery
Insert Your Place Your Practice Business Card Contact Sticker Here
WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 9 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 PRACTICE MANAGEMENT
PERFECT FOR MEMBERS & GUEST SURGEONS ALIKE! YOU | REALIZED CUSTOMIZABLE WITH PHOTO AND PRACTICE INFORMATION Your patients will love these practice marketing brochures, available for purchase by ASAPS Members, Candidates for Membership, and board certified plastic surgeons. These attractive 8 panel brochures are an ideal way to inform YR-1 YR-2 prospective patients about the most popular cosmetic procedures, in an easy-to-read format. Personalized with your photo, name and practice identity, the You | Realized brochures are an essential education tool, highlighting important procedural information, what to consider when choosing surgery, and the importance of selecting a board certified aesthetic plastic surgeon. The brochure opens as a gatefold, fitting into a standard mailing envelope or brochure rack. 4”x9”.
For board certified plastic surgeons.
SOLD IN SETS OF 50 BROCHURES PER TITLE, WITH A MINIMUM TOTAL ORDER OF 500. YR-3 YR-4 YR-5
BROCHURE TYPES OF ENHANCEMENTS THE DOCTOR YOU CHOOSE SURGERY, RECOVERY BREAST AUGMENTATION, also known as Make certain your surgeon in the United States is & RESULTS augmentation mammaplasty, breast enlargement or You may be asked to undergo a medical evaluation breast implants, increases or restores breast size using or to have lab tests prior to surgery. In some instances silicone gel implants, saline implants or in some cases, your plastic surgeon may recommend that you fat transfer. One of the most popular and frequently surgical training following medical school, including lose weight, engage in exercises to strengthen your performed aesthetic surgery procedures, breast an approved residency program in plastic surgery, abdominal muscles, or make other lifestyle changes augmentation has a long and successful track record and has passed comprehensive oral and written before surgery to help improve your results and in satisfying women who wish to enhance, regain or minimize possible complications. Your surgeon to perform reconstructive and cosmetic plastic will discuss with you the impact that smoking and surgery of the face and entire body. BREAST LIFT, also known as mastopexy and tobacco products have on your surgery, as well as the breast lift surgery, a breast lift addresses sagging importance of avoiding aspirin, nonsteroidal anti- BODY YR-1 and uneven breasts, decreased breast volume and drooping nipples and stretched areolas (the darker TYPES OF BREAST IMPLANTS Aleve), and vitamins or homeopathic regimens before area surrounding the nipples), recreating a youthful SALINE FILLED BREAST IMPLANTS surgery, since these products can increase bleeding. of Medical Specialties (ABMS), which has approved shape and lift. If there is too little or too much breast medical specialty boards since 1934. There is no Drinking lots of water before and after the procedure volume, a breast augmentation or breast reduction ABMS-recognized certifying board with “cosmetic is essential for safe recovery and optimal outcomes. might be recommended. surgery” in its name. The type of anesthesia recommended for you will implant size. be explained prior to your procedure. BREAST REDUCTION, also known as By choosing a member of the American Society for reduction mammoplasty, reduces the size of SILICONE FILLED BREAST IMPLANTS Breast enhancement surgery is usually performed your breasts and reshapes them so that they are on an outpatient basis or with a brief hospital stay. BREAST YR-2 proportionate to the rest of your body and are You should arrange for someone to drive you home no longer a source of physical discomfort. may require a longer incision for implant placement. and to stay with you for the next day or two. BREAST RECONSTRUCTION, also known COHESIVE GEL BREAST IMPLANTS, Your surgeon will provide complete instructions as reconstructive mammaplasty or postmastectomy also known as “gummy bear” or “form stable” member society of the International on preoperative and postoperative care. Read surgery, includes a variety of procedures performed the instructions carefully to ensure that you fully to restore the form and shape of the breast, following crosslinked molecules of silicone, which makes it the International Society of Aesthetic understand them and know what to expect before, mastectomy or lumpectomy surgery. Discussing during, and after your procedure. your cancer surgery with a plastic surgeon before implants and enables it to maintain its shape. undergoing mastectomy is crucial, because the Typically, these implants are inserted through an and Surgeons of Canada. Scars are a normal outcome of surgery. In many inframammary incision, just under the breast. cases, scars can be placed inconspicuously within EYES YR-3 natural contours and creases of the breast or where affect the choices and the results of any type of breast reconstruction. FAT TRANSFER removes fat from an area of a modest bra can conceal the scars. your body where there are abundant fat cells (thighs, BREAST REVISION, also known as breast abdomen, and hip) by liposuction, and then through The results of breast enhancement can be long- implant replacement, involves removal and/or lasting. Make sure to keep in contact with your replacement of saline or silicone breast implants, is fat cells are re-injected into the breast. This procedure plastic surgeon on a yearly basis. performed to change the size or type of your implants is currently considered experimental, due to a limited and to correct any irregularities from your previous history of data, but the process has shown promise. breast operation(s). The overall goal is to restore a Your plastic surgeon can tell you more about its FACE YR-4 youthful breast contour and appearance.
SKIN YR-5 Brochure Folds Out to Four Panels
YOU... THE WAY YOU WANT TO BE BREAST ENHANCEMENT Whether you’ve always wanted to enhance or improve Body image can be important for many women, certain features, or are considering aesthetic plastic but heredity, pregnancy, weight gain or loss, and even surgery to help your outside match the way you feel aging can result in changes to the size, shape and overall appearance of your breasts. These changes ASAPS MEMBER/ help. Through a personal consultation, an aesthetic plastic surgeon can learn about your goals and provide insight and options for achieving the results you desire. Breasts are mainly composed of soft tissue, QUANTITY CANDIDATE NON-ASAPS shape of your breasts. Only breast enhancement surgeon, you can be the best YOU possible. can permanently reshape your breasts. Breast enhancement procedures can dramatically improve Jonathan D. Smith, MD the size and shape of your breasts, bringing your body into better proportion. 0000 West Main Street, Suite 000 Among the results for many women are a more Anytown, Illinois 00000 $73 per pack $86 per pack Sold in 500-1000 WHEN TO CONSIDER ($1.46 per piece) ($1.72 per piece) BREAST ENHANCEMENT • If you want a better proportioned increments of • • When pregnancy, weight loss or aging has 50 brochures affected the size and shape of your breasts • To restore symmetry if one of your breasts $51 per pack $60 per pack is smaller than the other per title. 1100-1500 ($1.02 per piece) ($1.20 per piece) For more educational information about all aesthetic plastic surgery procedures Minimum total and cosmetic medicine, please visit www.smartbeautyguide.com order is 500 $44 per pack $56 per pack © This is a product of the American Society for brochures. 1600 or more product does not imply membership in ($0.88 per piece) ($1.12 per piece) the organization.
Sample Inside Spread of Customizable the Breast Brochure Back Cover
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY 10 PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 PRACTICE MANAGEMENT
POLICIES AND PROCEDURES FOR THE AESTHETIC PLASTIC SURGERY PRACTICE A “MUST HAVE” FOR ANY OFFICE! A must for every office, this manual has been created by your colleagues at The Aesthetic Society, specifically for the aesthetic plastic surgery practice. Comprehensive and fully-customizable, this essential CD features Microsoft Word documents which can be personalized to your specific practice needs. This manual will help keep your practice running smoothly, allowing you to focus on what you do best.
• Personnel
• Risk Management
• New Hire Issues
• Infection Control
• Office Policies
• Governance
• Collection Issues
• Medical Records
• Job Descriptions
Policies and Procedures for the Aesthetic Plastic Surgery Practice
CODE DESCRIPTION PRICE PPM-CD Policy Manual; ASAPS Member $299 PPM-CD Policy Manual; ASAPS Candidate, Intl. Candidate, Plastic Surgery Resident $499 PPM-CD Policy Manual; Non-member Physician $599
WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 11 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 PRACTICE MANAGEMENT
ESSENTIAL PATIENT FORMS – ALL ONLINE! SURGICAL CHECK-LISTS, PRE- AND POST-OP PATIENT INSTRUCTIONS, AND MORE Created and fully vetted by the top opinion leaders in aesthetic plastic surgery, Cycle of Care Online Access provides documents essential for an aesthetic surgery practice. Cycle of Care is a web-based compendium of pre and post operative patient instructions, surgical worksheets, surgical tracking forms, patient letters, operating room forms, photo releases, HIPAA disclosures, and other essential documents, covering all major aesthetic and reconstructive procedures. Fully dynamic, these Microsoft Word documents can be downloaded and customized to your practice standards.
FEATURES INCLUDE:
• Simplified online access
PRE-SURGERY INSTRUCTIONS: LIPOSUCTION BREAST AUGMENTATION with SILICONE IMPLANTS
• Bookmark frequently used files as favorites Patient Name Date Patient Name File Opened Surgical Facility Surgery Date File Number
Arrival Time DATE AND INITIAL EACH ACTION Required Issued Completed Reviewed Filed A successful surgery requires a partnership between you and ,MD Request For Information Letter • Batch Downloading -- Download multiple files Welcome Letter The following instructions are essential to a safe experience and good outcome. Post Consultation Letter Use this as a checklist as you approach your surgery date. If you are unable to comply with these instructions, you must notify our office as soon as possible. As a Patient Data: Aesthetic Yes result, your surgery may have to be postponed or delayed, at the judgment of , MD HIPAA Disclosure Yes Patient Health History Yes as compressed archives, quick & easy! This is essential to you health and safety. Insurance Assign/ Medicare Assign THREE WEEKS OR MORE BEFORE SURGERY Photo Release and Consent Yes Imaging Disclaimer and Consent
There may be several weeks between your decision to have surgery and your actual surgical date. During that time, Breast Augmentation with Silicone Implants Pre-op Worksheet Yes there are several important considerations: Lab and Testing Orders Yes • NEW: Laser and light procedural forms, coming soon! Medical Clearance for Surgery Practice proper fitness: You need not engage in an aggressive or new fitness routine; however practicing good fitness habits is an important factor in your overall health and well-being. Stretching exercises and low- Informed Consent: Breast Augmentation w/Silicone Implants Yes weight strength training now, can help to enhance your posture and your strength in the weeks following surgery. Accreditation Definitions and Disclosure Yes Fee Quote and Policies Yes Good nutrition. Eat well during the weeks prior to surgery. Crash dieting, over-eating or high alcohol intake can Practice Policy Yes greatly affect your overall health and well-being. A healthy, balanced diet is essential. Also, begin taking the Anesthesia Policy and Fees Yes Surgery Policy Yes following supplements daily: Surgical Facility Policy Yes Anesthesia Consent Yes HIV Consent Yes Pain Pump Consent
Breast Augmentation with Silicone Implants Pre-op Instructions Yes Stop smoking. Smoking can greatly impair your ability to heal. You must be nicotine and smoke-free for at Medications and Avoidance Yes least 4 weeks prior to surgery. You must also be free of any nicotine patch or nicotine-based products for a Breast Massage Instructions Yes minimum of 4 weeks prior to surgery. Incision/Suture Line Care Yes Drains Breast Augmentation with Silicone Implants Post-op Instructions Yes Lead a healthy lifestyle. In the weeks prior to surgery maintain the best of health and hygiene. A lingering cold, virus or other illness can result in your surgery being rescheduled. Make certain to address any illness Pregnancy Disclosure immediately, and advise our office of any serious illness or change in your health. Anesthesia worksheet Yes OR Worksheet Yes Prepare and plan. Schedule any time off of work, and any support you will need at home in the days following OR Record Yes CODE DESCRIPTION PRICE surgery, including housework, childcare, shopping and driving. Make certain a responsible adult is enlisted and Recovery Worksheet Yes confirmed to drive you to and from surgery, and that one is confirmed available to stay with you around the clock for 24 hours, at least, following surgery. Satisfaction survey Yes Post 1 Year Follow-up Letter Yes Pre-operative testing. Make certain to schedule all of the Post 2 Year Follow-up Letter Yes † pre-operative testing and clearance you have been given. Post 3 Year Follow-up Letter Yes Refer to the Pre-surgical Lab and Testing Orders form. Post 4 Year Follow-up Letter Yes CCOA-M16 Cycle of Care - Online Access $99 Post 5 Year Follow-up Letter Yes Make certain all test results are received by Dr. as required MRI Follow Up Study 3year post-op MRI Follow Up Study 5 year post-op Relax and enjoy life. Stress and anxiety over life’s daily events, and even your planned surgery can affect you. While some anxiety is common, any serious stress, or distress over the thought of surgery is something you Referral Thanks ______Annual Subscription must discuss with our office. We are here to support you and answer all of your questions. We want your Pre-Certification Request decision to be one made with confidence. Reimbursement Request for Information (ASAPS/ASPS Member, Candidate, Resident) To see the full list of documents available, go to CCOA-G16 Cycle of Care - Online Access $299† cycleofcare.surgery.org and view the options from Annual Subscription the pull-down menus in each category. While you are (Non-member) not able to view or download the actual documents, if there is a particular document of which you’d like † A u l subscri tio urch se i clu es ccess from u ry a sample, please contact Kergan Edwards-Stout at to ecember follo e by u l o tio l re e l. [email protected]
THE AESTHETIC SOCIETY THE AESTHETIC SOCIETY 12 PRODUCT HIGHLIGHTS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 AESTHETIC EDUCATION
RADAR RESOURCE YOUR OWN MEDICAL LIBRARY AND PROFESSIONAL NETWORK, ON YOUR TABLET, SMARTPHONE, AND THE WEB iPad App: Search “ASAPS” in the App Store and download the free app
Responsive Web Version: Go to http:/radarresource.org from the web browser on your smartphone, tablet, or computer The Aesthetic Society’s RADAR Resource brings you the very best in aesthetic education, allowing you to create your very own medical library and private social network of colleagues. Customize the subject matter by creating binders, highlighting text, and adding notes to publications and videos; engage in discussions with other RADAR users; and upload, annotate and share your personal PDF documents.
NOW ON RADAR
• Advanced search capabilities that support the use of filters and subfilters
• Integrated Google Search Appliance
• Interactive cases uploaded by plastic surgeons and industry
• Access RADAR from your smartphone, tablet, and on the web RADAR is free to Members and Candidates for Membership (domestic and international), Residents and Fellows enrolled in The Aesthetic Society’s Resident Program, and AS Subscribers.
ENJOY ALL OF THE FREE CONTENT! Easy to locate educational content organized by topic and anatomic areas*:
• All issues of Aesthetic Sur ery our l from 1995-present
• Extensive Video Content from annual Aesthetic Meetings, ASAPS Las Vegas Aesthetic Symposium, ASAPS Residents' Symposium, Baker Gordon, ASAPS Shaped Implant Educational Program, ASAPS Members, and more
• Interactive Cases provided by plastic surgeons and industry
• Premier Global Hot Topics 365: Webinars and educational materials with an ongoing overview of new technologies and concepts
• Legal advice from ASAPS General Counsel, Bob Aicher, Esq.
• ASAPS Newsletter - Aesthetic Society e s
• Skin Care Society Newsletter - S eci lty S i re
• ASAPS Alphabetical and Geographic Rosters
• Practice Management
• Patient Safety resources
• All Aesthetic Society Annual Statistics from 1997-present
• Past President Interviews Some co te t o ly v il ble to Active ter tio l Active ASA S embers WE ARE AESTHETICS THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP PRODUCT HIGHLIGHTS 13 Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356 AESTHETIC EDUCATION
RADAR FOR RESIDENTS AEST ET S E A Residents who log into RADAR will have an area created specifically for their educational needs as a plastic surgery ENHANCE AND EXPAND YOUR resident. PRACTICE WITH THE LATEST • Interactive cases created by and for plastic surgery RESEARCH residents Aesthetic Sur ery our l AS is an official publication of • Private discussion forum available only to plastic surgery The Aesthetic Society and is very proud to be the official residents English-language journal of 20 major international cosmetic and reconstructive surgery societies. • ASAPS provided educational content The Gold Journal is the most widely read clinical journal in EARN CME SEARCH CREDITS DON’T HAVE RADAR cosmetic surgery and is available in print, online, and through RADAR Resource, our mobile optimized web app. It is ranked ON RADAR RESOURCE? #1 among all aesthetic plastic surgery journals. iPad App: Search “ASAPS” in the App Store • CME Search provides ASAPS Members, Candidates and install the free app Through AS you will have access to the latest case series, for Membership, Residents and Fellows enrolled in technique, research, and review articles focused solely on The Aesthetic Society’s Resident Program, and AS Responsive Web Version: Go to cosmetic surgery—exactly what every practicing aesthetic Subscribers the ability to earn up to 20 Category 1 http:/radarresource.org from the web browser surgeon needs to stay at the cutting edge of our rapidly CME credits annually just through searching specific on your smartphone, tablet, or computer. advancing specialty. Regular subscriptions to AS include bookshelves in the RADAR Resource library. access to the print journal as well as the entire archive • All 20 credits earned are also offered as Patient Safety MORE QUESTIONS? (1996-present) through our website and RADAR Resource. credits. Subscriptions to AS are complimentary for ASAPS Go to www.surgery.org/radar or Active Members and ASAPS Candidates for Membership. • $299.99 Members contact Alicia A. Potochniak, Resident Program participants receive complimentary • $499.99 non-Members [email protected] electronic access.