New Release Information uu March Style: Metal IN FLAMES Release Date Pre-Order Start Territory: I, The Mask uu 01/03/2019 uu 11/01/2019 World – North America uu LIMITED CD-Digi includes 1 bonus track! Price Code: CD02 uu 14.12. digital singles “I Am Above” and “(This Is Our) House” NB 4335-0 CD-DIGI, LTD. uu 11.01. digital single “I, The Mask” uu 08.02. digital single “Burn” uu advertising in many important music magazines JAN/FEB 2019 uu album reviews, interviews in all important Metal magazines in Europe’s JAN/ FEB 2019 issues uu song placements in European magazine compilations uu Spotify playlists in all European territories Price Code: CD03 uu instore decoration: flyers, poster A1 NB 4335-2 CD uu Facebook, YouTube, Twitter, Google+ organic promotion uu Facebook ads and promoted posts + Google ads in both the search and display networks, bing ads and gmail ads uu Banner advertising on more than 60 most important Metal & Rock websites all over Europe uu additional booked ads on Metal Hammer Germany and UK, and in the Fixion network (mainly Blabbermouth) uu video and pre-roll ads on YouTube Price Code: LP20 uu ad campaigns on iPhones for iTunes and Google Play for Androids NB 4335-1 2LP uu banners, featured items at the shop, header images (black 2LP + Pop-Up in gatefold) uu features and banners in newsletters, as well as special mailings to targeted audiences in support of the release uu Tags: Modern metal, metalcore, melodic death metal, Five Finger Death Punch, Bullet For My Valentine, Disturbed, Dark Tranquillity order to expand his own arsenal of abilities. “I wanted to do something new IN FLAMES SHOW and take things to another level when it came to the vocals,” he explains. “I know what I’m capable of and I feel more confident today taking higher notes and being able to push my voice in a higher register, so that’s something I really MORE DIVERSITY! wanted to explore as well.” At this point, IN FLAMES are less of a band than they are a musical institution in Lyrically, »I, The Mask« is in many ways a social commentary on the state of the heavy music world. Since helping create Sweden’s legendary “Gothenburg the world when it comes to isolation, loneliness and the way technology has Sound” three decades ago to their current status as melodic metal monoliths, subverted our need for genuine human connection. “Instead of being connected the act have constantly eschewed trends in order to forge their own musical we divide ourselves into all of these little groups and if you scratch the surface path. This is evident on their 13th full-length »I, The Mask«, which sees them most people’s lives are miserable,” Fridén explains. “I thought about that and reuniting with multi Grammy-nominated producer Howard Benson (MY CHEM- how we all carry a mask around and how in our striving to become better, I ICAL ROMANCE, MOTÖRHEAD), who also produced 2016’s »Battles«, in or- think we’re actually going backwards.” However there is also a level of hope- der to further redefine their sound. “I think it’s very difficult for IN FLAMES to be fulness that’s inherent in the sentiment of »I, The Mask«, which is showcased something we’re not and that dichotomy of melody and aggression will always in songs like ‘(This Is Our) House.’ “That song is a call to arms and it’s saying, be at the core of our identity,” vocalist Anders Fridén explains from a tour stop ‘We need to unite because we’re going in the wrong direction,’” he explains. opening for DEEP PURPLE in Mexico. “We are always open to new ideas and “We might have ten years to stop the pollution of the planet. We aren’t going to don’t let anything limit us,” guitarist Björn Gelotte adds. “We just ask ourselves die on the 11th year but we can’t turn it back from that and it’s a slow process if we will love playing this stuff live... and as long as we feel that, nothing can of rebuilding our house, so I think it’s a strong lyrical theme and one that is really touch us.” unifying as well.” Unlike previous recordings, this time around Fridén and Gelotte holed up in Los Admittedly if you listen to 1996’s »The Jester Race« next to »I, The Mask«, there Angeles for three weeks prior to the production of »I, The Mask« and came up are marked musical differences, but through the course of IN FLAMES’ output with a bulk of the songs during those sessions. “For »Battles« I wrote a lot of the you can trace their evolution and hear how they managed to remain relevant material at home first but for this one, Anders and I really wanted to just get in by never getting complacent. “The way we write music is super challenging a room together and see where it would take us,” Gelotte explains, adding that but it’s also super rewarding,” Gelotte explains, adding that as the band have Benson would frequently drop by and act as a filter for their creativity. “I think improved as musicians it’s opened up countless sonic and creative possibilities. this process worked really well because a lot of the lyrics fed off the music or “We’ve never been the type of band who likes to show-off but we like to have Anders would come up with a really powerful line and it would inspire a riff, fun making music and working with Howard [Benson] was one of the first times so there was a lot of symbiosis between us in the songwriting.” From there the where we actually listened to someone from the outside – and I think it was his duo fleshed out the arrangements with guitarist Niclas Engelin, bassist Bryce first time working with a band like us, too,” he adds. “The instrumentation on Paul Newman and previous drummer Joe Rickard and then spent two months the album is pretty straight-forward on this album, but there are so many layers tracking the songs. (»I, The Mask« is also the last recording to feature Rickard in a lot of these songs that if you’re interested you can really dig into it and it who was subsequently replaced by Tanner Wayne who played on the track will live on for a long time.” ‘(This Is Our) House.’) Finally, the album was mixed by Chris Lord-Alge, who has worked with everyone from CHEAP TRICK to LINKIN PARK and mastered That said, ultimately IN FLAMES are a live band and they can’t wait to get back by Ted Jensen (PANTERA, EAGLES, GUNS N’ ROSES). on the road and share this new collection of songs with fans, whether they’ve supported the band for decades or are recent converts to their sound. “I love The result is a massive-sounding album that showcases why IN FLAMES are the act of creating something from nothing and then getting to travel the world one of the biggest metal bands in the world. From the way acoustic guitars give and play these songs and see how they affect people,” Fridén summarizes. “It’s way to to anthemic riffing on the power ballad ‘Call My Name’ to the relentless extremely rewarding to hear how a certain song moves someone and then you riffing on ‘Burn’ and sweetly syncopated groove of ‘I Am Above,’ »I, The Mask« talk to someone else and learn that it affected them in a profoundly different sees the band stretching out musically and crafting music that’s as catchy as it way. The dynamic between the creator and the fans and what they bring to is crushing. As the driving force behind the act, it was important for Fridén to the table is such an amazing feeling, so that’s a big part of our drive. To make challenge himself on the album and take vocal lessons three days a week in something and share it with the world, that’s what we were meant to do.” NUCLEAR BLAST GmbH · OESCHSTRASSE 40 · D-73072 DONZDORF · GERMANY · PHONE +49-7162-9280-13 / -20 / -25 · FAX +49-7162-24554 uu www.facebook.com/nuclearblasteurope · www.twitter.com/nuclearblasteu uu LINKS: uu Nuclear Blast Video Clips · Nuclear Blast Bands on Tour · Nuclear Blast albums in the Charts · New Songs on Spotify uu www.nuclearblast.de New Release Information uu March TOUR uu Tracklists: DIGI: 03.04. UK Glasgow ...............................SWG3 17.04. FR Nîmes.................................. Paloma 01. Voices 02. I, The Mask 04.04. UK Manchester ..........................O2 Ritz 18.04. CH Zurich ......................... Komplex 457 03. Call My Name 04. I Am Above 05.04. UK London ................... The Roundhouse 08.06. FI Hyvinkää ............................ Rockfest 05. Follow Me 06. (This Is Our) House 06.04. UK Nottingham....................... Rock City 13. - 16.06. AT Nickelsdorf............... Nova Rock 07. We Will Remember 08. In This Life 07.04. UK Bristol ......................................SWX 23.06. BE Dessel .......... Graspop Metal Meeting 09. Burn 10. Deep Inside 09.04. UK Norwich .................................. UEA 25.06. PL Krakow ...................... Mystic Festival 11. All The Pain 10.04. BE Antwerp ....................................Trix 27.06. NO Trondheim ...............Trondheim Rocks 12. Stay With Me Bonus track 12.04. FR Nancy ........................ L’Autre Canal 29.06. NO Ekeberg ........................ Tons of Rock 13. Not Alone 15.04. FR Lyo ..........................Le Transbordeur 02.08. SE Öland ...................Borgholm Brinner CD: 01. Voices 16.04. FR Toulouse ............................. Le Bikini 03.08. SE Öland ...................Borgholm Brinner 02.