2010 Was Characterised by Variability. Diageo's Brand Positions, Global Scale and Agility in Response to Changing Conditions Delivered a Good Performance in the Year
Annual Report 2010 WorldReginfo - ff092947-65fa-4201-a3e5-4defdf7e650e About Diageo 2010 was characterised Diageo plc is the world’s leading premium drinks business with an outstanding collection by variability. Diageo’s of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff , J&B, Baileys, Tanqueray, Captain Morgan, Crown Royal, brand positions, global Gordon’s , Beaulieu Vineyard and Sterling Vineyards wines. The company also has distribution rights for Jose Cuervo. scale and agility in Diageo is a global company, with its products sold in more than 180 markets around the response to changing world. The management team expects to continue the strategy of investing behind Diageo’s global brands, launching innovative new products, and seeking to expand selectively through conditions delivered partnerships or acquisitions that add long term value for shareholders. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). a good performance For more information about Diageo, its people and its brands, visit www. diageo.com. in the year. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com. 2 1 3 Go online and view 1 Online Review our 2010 reports 2 Annual Report www.diageo.com 3 Corporate Citizenship Report This is the Annual Report of Diageo plc for the year Diageo’s consolidated fi nancial statements have been ended 30 June 2010 and it is dated 25 August 2010. prepared in accordance with International Financial It includes information that is required by the US Reporting Standards (IFRS) as endorsed and adopted Securities and Exchange Commission (SEC) for Diageo’s for use in the European Union (EU) and IFRS as issued US fi ling of its Annual Report on Form 20-F.
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