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G20 First East-West Dialogue on Tourism and the Chinese Dream 13 to 15 of November 2014 Crowne Plaza Surfers Paradise, Gold Coast

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G20 First East-West Dialogue on Tourism and the Chinese Dream 13 to 15 of November 2014 Crowne Plaza Surfers Paradise, Gold Coast PROCEEDINGS OF THE G20 First East-West Dialogue on Tourism and the Chinese Dream 13 to 15 of November 2014 Crowne Plaza Surfers Paradise, Gold Coast Organized by: Griffith Institute for Tourism (GIFT) and the Griffith Tourism Confucius Institute (TCI) i PROCEEDINGS OF THE G20 FIRST EAST-WEST DIALOGUE ON TOURISM AND THE CHINESE DREAM Noel Scott David Weaver Susanne Becken Peiyi Ding 13-15 November 2014 Gold Coast, Australia ISBN 978-1-922216-64-9 Griffith University, Queensland, Australia Abstracts were Anonymously Reviewed ii Conference Program Summary Day 1 – Thursday 13 November 2014 17.00 - 18.00 Registration, Crowne Plaza Surfers Paradise 18.00 - 19.30 Welcome Reception - Poolside Day 2 – Friday 14 November 2014 08.00 - 09.00 Registration 09.00 - 09.35 Conference Opening and Welcome: - MC Professor Leong Liew - Director Tourism Confucius Institute, Griffith University - Vice Chancellor and Professor Ian O’Connor, Griffith University - Councillor Tom Tate, Mayor City of Gold Coast - Professor Susanne Becken - Director Griffith Institute for Tourism, Griffith University - Professor Emeritus Colin Mackerras AO 09.35 - 10.45 Academic Keynotes Speaker 1: Prof Chris Ryan – University of Waikato, New Zealand Speaker 2: Professor Jun Gao - Shanghai Normal University, China 10.45 - 11.15 Morning tea 11.15 - 12.30 Breakout sessions I 12.30 - 13.45 Lunch 13.45 - 14.30 Invited Industry Speakers Speaker 3: Mr Ross Gregory - Tourism and Events Queensland Speaker 4: Mr Paul Donovan - Queensland Airport Ltd 14.30 - 15.30 Breakout sessions II 15.30 - 16.00 Afternoon Tea 16.00 - 17.30 THE PANEL: Leaders from industry and government discuss tourism investment, product development and marketing Mr Paul Martyn - Deputy Director-General Tourism Mr Darren Scott - Director Economic Development and Major Projects, Council of City of Gold Coast Dr Grace Pan - International Director China, Hong Kong and Taiwan, Tourism and Events Queensland Mr John Chan- Manager International Marketing, Gold Coast Tourism Corporation Mr Jonathan Fisher - Chief Executive Officer, Currumbin Wildlife Sanctuary 18.45 - 19.15 Pre-dinner drinks 19.15 - 22.00 Conference Dinner: With contributions from: - Mr Marcio Favilla Lucca de Paula - Executive Director UNWTO - Mr Geoff Turner - Manager Consumer Insights, Tourism Australia iii Day 3 – Saturday 15 November 2014 09.00 - 09.15 Overview Summary Day 1 by Professor Rick Perdue - Virginia Tech University, USA 09.15 - 09.45 Academic Keynote Speaker 5: Professor Lingyung Zhang, Beijing Union University, China 09.45 - 11.00 Breakout sessions III 11.00 – 11.15 Morning tea 11.15 - 12.30 Breakout sessions IV 12.30 - 12.45 East-West Dialogue Closing Professor David Weaver - Griffith Institute for Tourism, Griffith University Professor Susanne Becken – Griffith Institute for Tourism, Griffith University 12.45 - 14.00 Lunch 14.00 - 17.30 Field Trip Mount Tamborine National Park half day tour Cost: $30 per person including transport and tour guide iv Table of Contents Service Quality of Chinese Group Package Tours in Australia Hanyu Chen, Betty Weiler, Martin Young and Yun Lok Lee ................................................................................................................... 7 Tranquillity from mindful travel experiences in Australian destinations I-Ling (Lynn) Chen, Pierre Benckendorff, Noel Scott .................................................................................................... 11 Although readily eager, is the Australian tourism industry truly prepared to welcome the Chinese visitor? Marcus Curcija, Karen Hughes and Cate Clifford ........................................................... 15 Contemporary and Conventional Motivation of Wine Tourism Travellers in China: An Exploratory Case study of Yunnan Province, China Bob Duan, Charles Arcodia and Emily Ma 19 Carbon management: a new framework of environmental management for tourism destination Jun Gao, Ruihong Sun, Xinliang Ye, Jing Fu, Yaru Zhu ............................................................... 24 Macau and casino capitalism: fulfilling the Chinese dream? Verity Greenwood and Larry Dwyer ........................................................................................................................................................ 25 The effects of a tourist policy in Wanning (Hainan): expropriations vs. territorial identification Christophe Guibert & Benjamin Taunay ....................................................................................... 30 The relationship of Chinese generation Y’s intercultural sensitivity and travel purchase decisions in international leisure travel Yawan He and Li Wei ..................................................................... 35 A critical review on academic views of tourism in China Songshan (Sam) Huang ...................... 40 Interpreting Australian landscapes for Chinese visitors Karen Hughes and Isabella Ye .............. 41 What do Chinese tourists to South East Queensland worry about? Xin Jin, Susanne Becken and Wu Lei ............................................................................................................................................ 44 Generation Y, what are the predictor and outcomes of their career expectation? Prof Haiyan Kong ............................................................................................................................................... 50 The role of key Chinese culture values in Chinese travellers’ perception on Australian hotel service Xavier Leong, Emily Ma, Anoop Patiar and Lisa Beesley ................................................ 58 The Chinese outbound tourists’ lodging preferences Hong Li ...................................................... 63 Potential methods for measuring emotion in Chinese tourism advertising Shanshi LI1, Noel Scott2, Gabby Walters1 ................................................................................................................... 66 Research on governance system and governance capability in China's hotel industry Xiang Li, Gu Huimin ...................................................................................................................................... 72 The ABCD-X mode of Community stress and coping during pro-poor tourism development at the ethnic villages Yan-qin Li ........................................................................................................ 75 Are we prisoners of our own ideology? A dyadic investigation of business to business (B2B) relationships between Chinese and Australian tour operators David Lindsay ............................... 76 Building interpersonal trust in a travel-related virtual community: a case study on a Guangzhou couch-surfing community Qiuju Luo, Jiabei Hu ........................................................................... 80 Impact of non-resident on impulse buying based on binary behaviour theory: research on tourists from China to Australia Yong Ma, LI Zhifei, TU Zhengchun ........................................................ 82 Cross-cultural differences in incentive travel Judith Mair and Xin Jin ......................................... 85 Water town communities and tourism impacts – former residents as employees and cast characters. Chris Ryan, Steve Pan, Nicole Chou and Gu Huimin ................................................. 89 v Regional Tourism Preparedness: Emerging Markets, Culture and Service Dr Vikki Schaffer ..... 92 Investigating drivers of overall trip satisfaction and expectations: an evaluation of Chinese visitors to Australia Kevin Kam Fung So, Char-lee McLennan, Susanne Becken, Justin Marshall and Ben Pang ................................................................................................................................. 96 Reaching agreement in travel-related decisions: Evidence from Chinese independent travellers Hanqun Song, Prof. Beverley Sparks, Dr. Ying Wang................................................................. 102 Destination China: Chinese international students' expectations of attributes needed by graduates of Australian tourism and hospitality degrees Katrine Sonnenschein, Michelle Barker and Ray Hibbins ......................................................................................................................................... 105 The effect of Western or Chinese Hotel Brand Names on Chinese Customers’ Quality Expectation and Purchasing Intention Dongmei Sun ................................................................... 110 Chinese tourists’ gaze on New Zealand: the effect of otherness in destination image formation Minghui Sun, Chris Ryan and Steve Pan ..................................................................................... 114 The Effectiveness of 72 Hours Transfer Visa-free Policy in Converting Stopover Passengers into Future Stayover Tourists in the Relevant Hub Cities in China – Evidence from Dalian Chuanzhong Tang and Fangfang Shi .......................................................................................... 117 ‘Powerscape' in Chinese tour packages Ying Wang, Anna Kwek and David Weaver ................. 121 A Study of the Application of Flexible Working Arrangements in Chinese Hotel Industry Yu Wang and Fu Yanyan ................................................................................................................... 125 Tourism and the Chinese Dream: A Framework for Engagement David Weaver ...................... 127 Stakeholder dynamics in the formation
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