DOCSLIB.ORG

W.P. Rawl's School Foodservice Program Growing with Lazytown Product License

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
W.P. Rawl's School Foodservice Program Growing with Lazytown Product License - Advertisement - W.P. Rawl's school foodservice program growing with LazyTown product license December 12, 2010 Pelion, SC-based Walter P. Rawl & Sons Inc. is wrapping up the year, pleased to have provided over 3 million servings of "LazyTown" SportsCandy fresh fruits and vegetables to schoolchildren throughout the Southeast. In 2009, W.P. Rawl partnered with LazyTown Entertainment to pack single- serve fruits and vegetables under the “LazyTown” brand. That partnership, along with the U.S. Department of Agriculture's Fresh Fruit & Vegetable program, has helped W.P. Rawl provide a variety of fruit and vegetable snacks to over 500 schools in eight states. Ashley Rawl, director of sales and marketing for W.P. Rawl, said in a Dec. 7 press release, "As a father first, I understand the importance of getting kids to eat more fruits and vegetables -- at home and in school. The efforts of lawmakers to create more programs that put fruits and vegetables in the hands of kids is a good first step to changing the eating habits of America. Our job as growers is to make the products taste good and appeal to children. For us, that's where 'LazyTown’ fits in." “LazyTown” is the global entertainment brand dedicated to kid's health. In the LazyTown television show, SportsCandy is what the healthy role models call fresh fruits and vegetables. For example, Sportacus, the show's main super hero, eats SportsCandy to gain energy. The result is that kids feel empowered to choose SportsCandy for themselves because LazyTown presents fruits and veggies in a fun, non-preachy way to kids. The LazyTown TV show airs in over 100 countries, and LazyTown has been partners with Nickelodeon in the United States since 2004. "The opportunity to partner with LazyTown Entertainment has been amazing,” Mr. Rawl added in the release. “The ‘LazyTown’ SportsCandy brand is about more than fun; it's on-message, encouraging 1 / 2 kids to eat right and get active.” The “LazyTown” SportsCandy product line includes baby carrots, grape tomatoes, broccoli florets, celery sticks, sugar snap peas, sliced apples, red grapes and orange wedges. Available for retail or foodservice, the single- serve packages are available in bulk or in display-ready merchandising trays, and point-of-sale materials are available upon request. Print Powered by TCPDF (www.tcpdf.org) 2 / 2.
Load more

Recommended publications
  • Should We Use Popular Brands to Promote Healthy Eating Among Children?
    Public Health Nutrition: 13(12), 2064–2067 doi:10.1017/S1368980010000893 Should we use popular brands to promote healthy eating among children? Ingibjorg Gunnarsdottir1,2,* and Inga Thorsdottir1,2 1Unit for Nutrition Research, University of Iceland and Landspitali University Hospital, Eiriksgata 29, 101 Reykjavik, Iceland: 2Faculty of Food Science and Nutrition, School of Health Sciences, University of Iceland, Vatnsmyrarvegur 16, 101 Reykjavik, Iceland Submitted 19 August 2009: Accepted 16 March 2010: First published online 4 May 2010 Abstract Objective: Studies indicate that food and beverages typically marketed to children are products high in fat, sugar and salt. LazyTown is an entertainment brand with a focus on healthy lifestyle, aimed at making health education entertaining. The aim of the present study was to assess whether children perceive food to taste better with a LazyTown label on the wrapping compared with the original packaging. Design: Five pairs of identical food and beverage samples were introduced. We aimed to select healthy food and beverages from various food groups. Preference for the LazyTown food was coded as 11, no preference 0 and preference for the original food as 21. An average ‘preference score’ was calculated for each subject by adding up the answers. Setting: Three pre-schools in the Greater Reykjavik area, Iceland. Subjects: Subjects were pre-school children aged 3?5 to 6 years (n 66). Results: Most children answered correctly that there was no difference in the taste between the two identical food samples. However, between 27 and 42 % (depending on the product) of children preferred the taste of LazyTown food and beverages despite the fact that the test food was identical.
    [Show full text]
  • ABC2 Program Schedule
    1 | P a g e ABC2 Program Guide: National: Week 6 Index Index Program Guide .............................................................................................................................................................. 3 Sunday, 5 February 2017 ...................................................................................................................................... 3 Monday, 6 February 2017 ..................................................................................................................................... 8 Tuesday, 7 February 2017 ................................................................................................................................... 13 Wednesday, 8 February 2017 ............................................................................................................................. 18 Thursday, 9 February 2017 ................................................................................................................................. 23 Friday, 10 February 2017 .................................................................................................................................... 28 Saturday, 11 February 2017 ................................................................................................................................ 33 Marketing Contacts ..................................................................................................................................................... 38 2 | P a g e ABC2 Program Guide: National:
    [Show full text]
  • Sunday Morning Grid 2/1/15 Latimes.Com/Tv Times
    SUNDAY MORNING GRID 2/1/15 LATIMES.COM/TV TIMES 7 am 7:30 8 am 8:30 9 am 9:30 10 am 10:30 11 am 11:30 12 pm 12:30 2 CBS CBS News Sunday Face the Nation (N) Paid Program College Basketball Michigan at Michigan State. (N) PGA Tour Golf 4 NBC News (N) Å Meet the Press (N) Å Make Football Super Bowl XLIX Pregame (N) Å 5 CW News (N) Å In Touch Hour Of Power Paid Program 7 ABC News (N) Å This Week News (N) News (N) News Å Ocean Mys. Sea Rescue Wildlife 9 KCAL News (N) Joel Osteen Mike Webb Paid Woodlands Paid Program 11 FOX Winning Joel Osteen Fox News Sunday Midday Kids News Animal Sci Paid Program The Polar Express (2004) 13 MyNet Paid Program Bernie ››› (2011) 18 KSCI Paid Program Church Faith Paid Program 22 KWHY Como Local Jesucristo Local Local Gebel Local Local Local Local Transfor. Atrévete 24 KVCR Painting Dewberry Joy of Paint Wyland’s Paint This Painting Kitchen Mexico Cooking Chefs Life Simply Ming Ciao Italia 28 KCET Raggs Space Travel-Kids Biz Kid$ News Asia Biz Rick Steves’ Italy: Cities of Dreams (TVG) Å Aging Backwards 30 ION Jeremiah Youssef In Touch Bucket-Dino Bucket-Dino Doki Doki (TVY) Dive, Olly Dive, Olly The Karate Kid Part III 34 KMEX Paid Program Al Punto (N) Fútbol Central (N) Mexico Primera Division Soccer República Deportiva 40 KTBN Walk in the Win Walk Prince Carpenter Liberate In Touch PowerPoint It Is Written B. Conley Super Kelinda Jesse 46 KFTR Paid Program Alvin and the Chipmunks ›› (2007) Jason Lee.
    [Show full text]
  • The Influence of Early Media Exposure on Children's Development And
    University of Massachusetts Amherst ScholarWorks@UMass Amherst Doctoral Dissertations Dissertations and Theses July 2017 THE INFLUENCE OF EARLY MEDIA EXPOSURE ON CHILDREN’S DEVELOPMENT AND LEARNING Katherine Hanson University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/dissertations_2 Part of the Developmental Psychology Commons Recommended Citation Hanson, Katherine, "THE INFLUENCE OF EARLY MEDIA EXPOSURE ON CHILDREN’S DEVELOPMENT AND LEARNING" (2017). Doctoral Dissertations. 1011. https://doi.org/10.7275/9875377.0 https://scholarworks.umass.edu/dissertations_2/1011 This Open Access Dissertation is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. THE INFLUENCE OF EARLY MEDIA EXPOSURE ON CHILDREN’S DEVELOPMENT AND LEARNING A Dissertation Presented by KATHERINE G. HANSON Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY May 2017 Psychology © Copyright by Katherine G. Hanson 2017 All Rights Reserved THE INFLUENCE OF EARLY MEDIA EXPOSURE ON CHILDREN’S DEVELOPMENT AND LEARNING A Dissertation Presented by KATHERINE G. HANSON Approved as to style and content by: ________________________________________ Daniel R. Anderson, Chair ________________________________________ David Arnold, Member ________________________________________ Jennifer M. McDermott, Member ________________________________________ Erica Scharrer, Member ________________________________________ Hal Grotevant, Department Head Department of Psychological and Brain Sciences ACKNOWLEDGEMENTS I would like to thank Jennifer Kotler and Rosemarie Truglio for their support during my time at Sesame Workshop and their encouragement to go to graduate school.
    [Show full text]
  • ION Educational Gaming System™ ������� REQUIRED
    ����������������������������� AGES 4-7 �������������������� U 73085 ���������������������� C ® L US LISTED Play, Move, Learn! ���������� ADULT SUPERVISION The ION Educational Gaming System™ ������� REQUIRED. puts children live on TV and actively in the game ������������ ��������������� Thank you for purchasing the ���� �������� ��� ION EDUCATIONAL GAMING SYSTEM [E.G.S]. ������������ Be sure to read and ������������� follow all instructions carefully before using this product. Product and 3+ feet colors may vary. ™ ™ The products described herein are covered by U.S. Patent No. 5,534,917 which has been licensed by GestureTek, Inc. (“GestureTek”) to Hasbro, Inc. (“Hasbro”). GestureTek is not affiliated with, nor does GestureTek endorse the operability of, the products described herein. U.S. Pat. No. 5,534,917. © 2006 Hasbro. All Rights Reserved. TM & ® denote U.S. Trademarks. © 2006 Viacom International Inc. All Rights Reserved. Nickelodeon, Nick Jr., Blue’s Room, Dora the Explorer, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. SpongeBob SquarePants created by Stephen Product works on units with RCA-type Hillenburg. LazyTown © & TM 2006 LazyTown Entertainment. All related titles, logos and characters are trademarks of LazyTown Entertainment. © 2006 LazyTown Entertainment - All Rights Reserved PN 6591680000 audio/video input jacks only. WARNING WARNING TROUBLESHOOTING GUIDE Young children can be killed or seriously To reduce the risk of fire or electric shock, do injured when furniture tips over. Before not expose this apparatus to rain or moisture. PROBLEM SOLUTION installing your ION EDUCATIONAL GAMING Rating and cautionary labeling is located on the SYSTEM, please read and follow the bottom of and in the CD compartment of the console.
    [Show full text]
  • To Assist You in Complying with the Reporting Requirements for Children's Television
    April 1, 2016 Dear Affiliate Partner: To assist you in complying with the reporting requirements for children’s television and the requirement that stations air “core” children’s programming, we are providing you with episode-specific descriptions (the ‘NBC Kids” educational and informational programming block) as set forth in the attached Community Relations Quarterly Children’s Programming Report for the 1st quarter of 2016. The report includes information to help prepare FCC Form 398. Please note that we have not included the specific dates and times for each of the programs as that may be station-specific. This report is divided into the following categories: 1. Educational Objectives: NBC Kids for both 1st quarter 2016 and 2nd quarter 2016. 2. Core programming: Regularly scheduled programming furnished by the NBC Network that is specifically designed to serve the educational and informational needs of children 16 and under. Each of these programs is identified on-air as educational and informational with the “E/I” icon, and is similarly identified to the national listing services. To assist stations with the preemption report section of FCC Form 398, we have added specific episode numbers. Please note that the age target for NBC Kids programming is identified as 2-5 years old. 3. Other programming: Programming furnished by the NBC Network that contributes to the educational and informational needs of children 16 and under, but is not specifically designed to meet the educational and informational needs of children. 4. Public service announcements targeted to children 16 and under. 5. Non-broadcast efforts that enhance the educational and informational value of NBC Network programming to children.
    [Show full text]
  • Cash: Focus Should Be on Students Cash Said She Decided to Pur- Ranks of School Administration
    SUNDAY 161st yEAR • no. 56 JuLy 5, 2015 CLEVELAnD, Tn 58 PAGES • $1.00 Inside Today Cash: focus should be on students Cash said she decided to pur- ranks of school administration. versity, she was the principal of New director sets sue the job in Bradley County “Just through enjoying learn- Station Camp Elementary School goal to ‘make sure because of “the opportunity to ing, I kept going back to school, in Gallatin from 2008 to 2012 and lead a strong district.” got my master’s and my doctorate of Westmoreland Elementary in students succeed’ Her goals for the future are to and moved into administration,” Westmoreland from 2003 to 2008. keep it going strong and to contin- Cash said. “It’s a career that gave Her resume also boasts experi- ue to make new progress, she me the opportunity to be in the ence as an assistant principal and By CHRISTY ARMSTRONG said. classroom at all three levels [ele- a teaching career dating to 1984. Banner Staff Writer Originally from Pickens, S.C., mentary, middle and high school] Having experienced what it is Bradley County Director of Cash arrived in Bradley County and to have that related arts like to be a teacher, Cash said she Schools Dr. Linda Cash just with years of educational experi- background.” realizes the importance of invest- wrapped up her first month on the ence. Cash most recently served as ing time and resources in those job. A high school athlete who the assistant director of schools who are responsible for teaching The new director began June 1 played softball and competed in for Tennessee’s Robertson County Bradley County’s children and after signing a three-year contract track and field, she started her Schools.
    [Show full text]
  • Future of Childrens Television
    An independent report on The Future of Children’s Television Programming Deliberative research summary Prepared by Opinion Leader Publication date: 2nd October 2007 1 Contents 1. Executive summary 2. Introduction 3. The role of children's television 4. Satisfaction with children’s television 5. Public Service Broadcasting 6. Availability of children's programmes and channels 7. Range of children’s programme genres 8. New programmes and repeats 9. Country of origin of children’s programmes 10. Ideal futures for the provision of children’s programmes 11. Appendices 2 Executive summary Background Ofcom initiated the review of children’s television programming in response to a number of consumer and market changes. These include an increase in the range of media available to many children and a growing number of dedicated children’s channels, as well as changes in the way children consume media. As a result, traditional commercial public service broadcasters are facing significant pressures on their ability to fund original programming for children. These changes are occurring in the context of a new framework for the regulation of children’s programming, set out in the Communications Act 2003. Since the Act, ITV1, which had historically played a role in delivering a strong alternative voice to the BBC in terms of children’s programmes, has significantly reduced its commitments to children’s programming. This development, together with the other consumer and market changes outlined above, has led many to ask how public service children’s programming can continue to be delivered in the future. The Communications Act requires Ofcom to report on the fulfilment of the public service broadcasters’ public service remit at least once every five years and to make recommendations with a view to maintaining and strengthening the quality of public service broadcasting in the future.
    [Show full text]
  • What You Learn Is What You Watch
    UNIVERSIDAD DE CHILE FACULTAD DE FILOSOFÍA y HUMANIDADES DEPARTAMENTO DE LINGÜÍSTICA WHAT YOU LEARN IS WHAT YOU WATCH Behaviouristic discourse strategies in children TV shows Informe final de Seminario de Grado para optar al grado de Licenciado en Lengua y Literatura Inglesas Autores Valentina Campos Exequiel Ortega Iván Pereira Felipe Rapimán Danilo Salazar Profesor Guía Saeid Atoofi Santiago, Chile Diciembre 2014 What you learn is what you watch 2 Abstract TV shows for children are generally linked purely with entertainment, although there are certain shows that look to teach something to their audience. This teaching is carried out through many different strategies. Little attention has been paid to this type of shows as educative devises and also to the kind of strategies they use in order to reach the purpose of teaching. In general, also little attention has been paid to how the process of teaching and learning is carried out through this type of shows and what are the characteristics of this process. This study focuses on discursive techniques used by these shows and what specific discourse strategies are used in order to achieve the goal of teaching. The discourse strategies analysed by this work correspond to behaviouristic model of learning in the context of children TV shows. For that purpose, 29 shows and 2 movies were used as data. This data was analysed strictly under the scope of behaviourism. The shows were analysed and their dialogues transcribed in order to found and put forward key instances of discursive strategies of behaviourism present in these shows. Throughout the analysis of these shows, five main discursive strategies were found, namely: Stimulus and Response, Repetition, Reward and Punishment, Sugar Coating, and Reinforcement.
    [Show full text]
  • Sunday Morning Grid 8/17/14 Latimes.Com/Tv Times
    SUNDAY MORNING GRID 8/17/14 LATIMES.COM/TV TIMES 7 am 7:30 8 am 8:30 9 am 9:30 10 am 10:30 11 am 11:30 12 pm 12:30 2 CBS CBS News Sunday Morning (N) Å Face the Nation (N) Paid Program Gospel Music Presents Football PGA Tour Golf 4 NBC News (N) Å Meet the Press (N) Å Conference Paid Zou (TVY) Tree Fu LazyTown Zou (TVY) Youth Olympic Games 5 CW News (N) Å In Touch Paid Program 7 ABC News (N) Å This Week News (N) News (N) Little League Baseball 9 KCAL News (N) Joel Osteen Mike Webb Paid Woodlands Paid Program 11 FOX Paid Joel Osteen Fox News Sunday Midday Paid Program Vertical Limit ›› (2000) 13 MyNet Paid Program Noble Things (2008) (R) 18 KSCI Paid Program Church Faith Paid Program 22 KWHY Como Local Local Local Local Gebel Local Local Local Local White Lion ›› (2010) 24 KVCR Painting Dewberry Joy of Paint Wyland’s Paint This Painting Kitchen Mexican Cooking Cook Kitchen Lidia 28 KCET Hi-5 Space Travel-Kids Biz Kid$ News LinkAsia Rick Steves’ Italy: Cities of Dreams (TVG) Å Things Aren’t Here 30 ION Jeremiah Youssef In Touch Hour of Power Paid Program Married Kindergarten Cop ›› (1990) (PG-13) 34 KMEX Paid Program República Deportiva (TVG) Fútbol Fútbol Mexicano Primera División Al Punto (N) 40 KTBN Walk in the Win Walk Prince Redemption Harvest In Touch PowerPoint It Is Written B. Conley Super Christ Jesse 46 KFTR Paid Program The Amazing Panda Adventure ›› Merlin Merlin (11:10) 50 KOCE Peg Dinosaur Dr.
    [Show full text]
  • Massive Licensed Live Shows Soar Into US Arenas P31 Russian Animators Open up to Co-Production Opps
    Russian animators open up Massive licensed live shows Licensing Show—Large licensors to co-production opps p17 soar into US arenas p31 making big wagers in Las Vegas p46 engaging the global children’s entertainment industry A publication of Brunico Communications Ltd. MAY/JUNE 2012 2 CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN CANADA USPS AFSM 100 Approved Polywrap CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN USPS AFSM 100 Approved Inside May/June 2012 moves 9 Amazon dishes more details on its new kids TV production model How I Did It—Holly Stein on her move from the ad world to Barbieville tv 17 Backed by new funding, Russian studios pursue global co-pro opps Tuning In—Disney Junior appeals to mom connection with new US channel consumer products 31 Oversized licensed stage spectacles prepare to invade US arenas Licensee Lowdown—Random House portfolio goes on a growth spurt kid insight 43 Nickelodeon provides a sneak-peek into new study, The Global Family Muse of the Month—10-year-old 29 Gabe talks Google, tortoises and TV Aardman’s Shaun the Sheep gets into the spirit of the London Olympics in new series Championsheeps Special Licensing Show 46 Licensors make big bets in Vegas and analysts weigh in. We also take Report an advance look at some of this year’s more promising properties. Shut Up! Do new Ha! Ha! Hairies See what’s Care Bears reboot Farm animals toons really have a combs for headed into and go retro for with super powers, 14 YouTube Channel? 26 laughs 28 the Pipeline 41their 30th 52 see for yourself! Cover Our editorial cover features Nickelodeon’s Teenage Mutant Ninja Turtles—the new generation—headed to screen and shelves later this year.
    [Show full text]
  • Lazytown Strategic Development 279694
    COI/Department of Health LAZYTOWN STRATEGIC DEVELOPMENT QUALITATIVE RESEARCH SUMMARY REPORT Prepared for: Prepared by: COI/Department of Health Research Works Ltd, Regency House, 219a Hatfield Road, St. Albans, Hertfordshire, AL1 4TB Tel: 01727 893159 Fax: 01727893930 [email protected] Research Works Limited 1 CONTENTS PAGE 1. BACKGROUND 3 2. RESEARCH OBJECTIVES 3 3. METHOD AND SAMPLE 3 4. MANAGEMENT SUMMARY 5 5. MAIN FINDINGS 8 5.1 Sample comments 8 5.2 Attitudes towards eating fruit and vegetables 11 5.3 LazyTown 14 5.4 Reactions to the wall chart 15 5.5 Reactions to the Energy Book 18 5.6 Contract 21 5.7 Rewards 21 5.8 Fruit and vegetable options 22 5.9 Delivery mechanism 23 5.10 Provenance 23 Research Works Limited 2 1. BACKGROUND Department of Health’s (DH) Obesity Prevention Programme aims to halt the rise of obesity in children under the age of 11 by 2010. DH has developed a Behaviour Change Strategy which has identified a key point of leverage in affecting behaviour change: the need to increase the level of trial and experimentation of healthy foods. DH commissioned qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience: families with children under 11 years old from groups known to be most at risk of obesity. 2. RESEARCH OBJECTIVES • Firstly, to develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
    [Show full text]