Kilmore Quay & Environs Feasibility Study
On Behalf of
Kilmore Quay Community Development Association Ltd.
Supported By:
Kilmore Quay & Environs Feasibility Study ______
Issue Date: June 2018
For further information on this study contact: Jim Moore, Chairman, Kilmore Quay Community Development Association Ltd. Kilmore Quay, County Wexford.
Disclaimer: While reasonable care has been taken in carrying out this study, the authors shall take no responsibility and accept no liability whatsoever for any inaccuracy, errors or omissions or for the consequences arising from the use of the information in this study.
© Kilmore Quay Community Development Association Ltd.
Prepared by:
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Kilmore Quay & Environs Feasibility Study ______Acknowledgements
The Kilmore Quay Community Development Association Ltd (KQCDA) would like to express their sincere appreciation to everyone in the village who supported this initiative thus making the compilation of this study possible. KQCDA would also like to acknowledge particular thanks to the following: John Hickey, Bord Iascaigh Mhara (BIM) who provided the grant aid under the EU FLAG Programme to support the compilation of this five-year feasibility study. Wexford County Council (WCC) who provided advice and assistance throughout this project. Particular thanks are given to Tom Enright, Chief Executive, Tony Larkin, Director and Ger Mackey, Chief Officer.
We would also like to acknowledge the advice and guidance that was so kindly shared by all those who participated in interviews; completed household surveys; attended public information events or gave us feedback on the initiatives that emerged from this research. In particular, a special mention must be given to John Nunn and his staff who so kindly assisted in the preparation of the Stella Maris Centre for the public meetings.
In addition, we are very grateful to the committee members Jim Moore, John Nunn and Michael Maguire who guided the preparation of this report over the last six months. In addition, the support of the committee members in the distribution and collection of the household surveys was invaluable.
Finally, we would like to thank Tony Ennis, Dr Ronan O’Flaherty and Dr. Yvonne Byrne for their support and guidance throughout this process and in the compilation of this study.
This report is a result of hard work over 8 months and its success will be judged by the subsequent implementation of projects over the next five years. It will also need the continued support of everyone in Kilmore Quay and its environs to continue to contribute their ideas as the details of the study are executed and to assist in the development of these initiatives. We hope that the result will be a community that we can all continue to be very proud to be part of and that this will have a positive benefit for all who live in Kilmore Quay and the surrounding villages.
This project has been funded by the Irish Government and part-financed by the European Union under the National Development plan 2014-2020 through the sustainable development of the fishery dependent Area measures.
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Kilmore Quay & Environs Feasibility Study ______Contents Page
Page Executive Summary…………………………………....5 Section 1 Introduction……………………………………………...15 Section 2 Socio-Economic Trends……………………………..18 Section 3 Asset Audit………………………………………………..30 Section 4 Community Consultation…………………………..38 Section 5 Concepts……………………………………………………55 Section 6 Strategic Assessment, Conclusions and Recommendations…………………………………….68 Section 7 Action Plan……………………………………………….112 Section 8 Strategic Partners & Funding Opportunities…………………………………………..120
Appendices………………………………………………123
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Executive Summary
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Kilmore Quay & Environs Feasibility Study ______
Introduction
The consulting team were tasked with carrying-out a feasibility study for Kilmore Quay and its environs on behalf of the Kilmore Quay Community Development Association (KQCDA). This study focused on three dimensions: Tourism; Economy; and Community. The basis for the study recommendations was based on wide ranging public consultation; a register of assets in the locality; desktop research; analysis of socio-economic statistics and site visits. In preparing our recommendations, the objective of identifying 10 new projects for this locality, including 3 major new tourism activities, has been to the fore. Other components that required consideration in this feasibility study included recommendations on how to build capacity within the community; signposting to relevant grants; and preparation of an Action Plan.
The Context
Kilmore Quay is a strategically important village in County Wexford, as it is the major fishing harbour in the county. Currently the landed overall catch in Kilmore Quay is utilised in a number of ways – landed and shipped elsewhere; boxed & sold; or value added processed. The BIM 2017 report ‘The Business of Seafood’ identified the landings at Kilmore Quay at a value of €11m and the Volume of landing tonnes at 4,300. BIM’s recently launched (May 2018) ‘Statement of Strategy 2018-2020 – Enabling Sustainable Growth‘ also signposts the national and international opportunities in the years ahead which Kilmore Quay has the potential to capitalise on. Improved sewerage In addition, Kilmore Quay is a significant destination for domestic and capacity will allow a overseas visitors, with a number of major festival events held annually. new development of a scale and range There is huge potential to further capitalise on this area’s unique not previously natural heritage, and grow the tourism industry over the next five possible years. However, development opportunities in Kilmore Quay have been curtailed in recent years, due to the lack of sewerage capacity in the village, which has restricted potential new housing, tourism or economic activity. Nevertheless, it is foreseen that a new sewerage treatment plant will be constructed in Kilmore Quay over the next few years that will then allow for more development opportunities to be progressed in the village. It is therefore vitally important to have a comprehensive study in place, which clearly articulates the strategic direction for the community, tourism and economic sectors in this village.
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Demographics
CSO data trends over the last ten years (2006, 2011, 2016) for the electoral districts of Killag and Kilmore tell an interesting story. The population of 2,694 people (990 families) living in the districts has only marginally increased from 2011, but the number of older people (over 65 years) has almost doubled from 244 to 438. The number of people living with a disability has also increased dramatically, from 210 to 392. On the other hand, the number of children (under 15 years) in the area has remained stable (just under 600). In common with other areas of the county, unemployment has fallen significantly but with some 214 people recorded as seeking work in 2016 the rate is still slightly higher than the county average. The Pobal Deprivation Index also classifies the Killag and Kilmore Electoral Districts as marginally below average in 2016. Some 92 households were recorded as having no car in 2016, which underline the importance of access to good public transport.
CSO stats reveal significant decline in unemployment since 2011 but the rate is still slightly higher than the county average
Change in unemployment rates by electoral division, 2011- 2016
One of the most interesting statistics to emerge from the 2016 census was the number of properties recorded as vacant. A total of 1,378 permanent dwellings were recorded, of which 391 houses were vacant. This represents nearly 30% of the total housing stock in this area.
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What are our assets?
Our analysis of the asset-base revealed an interesting mix, all offering real potential for development and growth, and some barely touching that potential at all. The following ‘strength- analysis’ summarises our impression of the area’s assets (strength increasing with colour depth).
Enterprise and Community are well developed in the area and represent a very strong foundation for further development in their own right and as a basis for fostering development in other areas. Good work has been done in the design and development of some very high-quality festivals, while the food and beverage offering plays to the strengths of the area’s natural resources. Tourism is not delivering for Kilmore Quay, however. While the area sees large numbers of visitors arriving every year, the spin-offs from those visits is nothing like what it could be: visitors come for the day, there is relatively little to encourage spending, and relatively opportunity or reason to turn a day-trip into a stay-trip. The resources are there to do that and the gap analysis shows where we need to focus. However, it is extremely important that whatever development does result does not endanger what makes Kilmore Quay special in the first place.
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What do people think?
As part of our study we undertook an extensive survey of public opinion. The stakeholder consultation process was a long and detailed process but it has repaid that effort in the depth and quality of what has emerged. The over-riding impression received is of a community that is proud of where it lives and is positive and hopeful about the future. There is a strong appreciation and understanding of what makes Kilmore Quay and its environs ‘special’ and this is very much shared across all age groups. While ideas for new Pride of place, a development have been multiple, a common underlying theme has been sense of community, to protect what makes this place special and to ensure that nothing and hope for the future characterise endangers that: the community is clear that it is not about development the public attitude at any cost. People’s concerns are about employment, facilities, infrastructure such as sewerage, traffic management and housing. Fishing and tourism are recognised as the backbone of the local economy and most proposals for development and for new enterprise focus strongly on those two areas. There is a shared sense that more needs to be done for young people in the area, but one of the very positive messages is the extent to which these young people share that sense of pride-of-place and want to stay and live here.
Key words associated by the community with Kilmore Quay ______9
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What’s the vision? Kilmore Quay and its environs has a unique set of characteristics and assets which sets it apart from all other locations. It is a combination of a beautiful, heritage village, with probably the most important thatched component of any village in Ireland, a stunning marine location, remarkable natural assets including a hugely important coastal SAC, a strongly motivated community with an interest in both the environment and renewable energy and with a well-integrated, environmentally aware, industrial sector in the form of the fishing industry. Allied to this, is a community structure which has real ability to deliver on ambitious projects.
VISION
“Our vision is for Kilmore Quay to become Ireland’s premier coastal eco-village, a flagship project of national and international significance, which uses its rich store of natural and cultural assets to develop a better life and future for all the community.”
Routes to Delivery
We have 12 main recommendations that we envisage will be implemented over a five-year period, subject to available funding and resources. These are summarised below.
Recommendation 1: Kilmore Quay- Ireland’s Coastal Eco-Village This key, overarching recommendation flows from a unique set of characteristics and assets, as well as motivators and drivers gleaned from our consultations. The ambition should be for Kilmore Quay to become a leader in this field, to become a coastal ‘eco-village’, a flagship project of national and international importance. This vision can encompass a range of wants and ambitions identified through the consultation process, including community-owned sustainable energy production, affordable, sustainable housing, improved water quality, pioneering work on marine plastics, the Marine Sector Business Park, eco-tourism, a unique new ocean-energy harbour, local transport initiatives and cycle paths. Our Case Study is Samsø Island, Denmark.
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Recommendation 2: Sea-based tourism activities The sea is a defining characteristic of Kilmore Quay but its full potential for tourism is far from exploited. We believe we should position ourselves to deliver a series of iconic marine-based visitor experiences, focusing on the Saltees plus a new Seafari option, and Recommendations investigating the possibility of sinking a new ‘wreck’. This last 1. Become Ireland’s flagship coastal suggestion received strong endorsement from some sectors of the eco-village, a case-study of national community, and equally strong concern from others. We believe it and international significance. is worth investigating at least. 2. Develop a set of signature sea- based tourism activities.
3. Create an indoor maritime- themed attraction.
4. Expand the range and capacity of tourism accommodation.
5. Actively market Kilmore Quay as a We also recommend the purchase of a diving pontoon to be tourism destination anchored off the little beach, adding interest for older children as 6. Build capacity through bespoke well as the opportunity for water-safety instruction. We also training programmes in enterprise, suggest the establishment of a sailing school, aimed primarily at tourism and community sectors young people in the local community. 7. Protect the unique character of Recommendation 3: Indoor Maritime Attraction the village. The absence of any indoor attraction is a significant weakness in 8. Explore the possibility of the visitor offering but there is an opportunity for the community community-led affordable housing. to fill that gap. Dedicated new build would be very costly, and a 9. Drive improved road and village standalone operating model is also costly to establish. The infrastructure. solution is to locate a new attraction in the extended Stella Maris Centre. Sufficient space seems to be available to accommodate 10. Connect the villages of Bridgetown, Baldwinstown, Kilmore this in the existing plans. We suggest a marine-based theme, and Klmore Quay by safe which would include local history, modern industry, topical issues cycle/walking trails. like climate, pollution and sustainability. It should also include two 11. Support /inform establishment premium Virtual Reality experiences, ‘The Deep’ which will take of Marine Sector Business Park the visitor into the underwater life of the seas off Kilmore Quay and ‘Virtual Saltees’, which allows the visitor to experience the 12. New harbour area development Saltee Islands, without actually travelling there.
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Recommendation 4: Expand the range/capacity of tourism accommodation Provision of sufficient accommodation stock is a prerequisite for growing the tourism dividend. We need to support ongoing development of Coast Hotel, and encourage the establishment of a new 4* or 5* hotel with full leisure facilities (available to the community also). We recommend supporting the establishment of new modern hostel (private or community-led development). We believe there is an opportunity to optimise the existing accommodation stock with community-led (fee-based) ‘Air B+B’ type service. New entrants in B&B sector should be welcomed and supported, along with quality glamping/camping/motorhome options.
Recommendation 5: Actively market Kilmore Quay as a tourist destination Kilmore Quay is failing to realise anything like its tourism potential and needs to be marketed properly as a tourism destination. This requires a well-resourced marketing programme which is sustainable in the long term and complements existing marketing effort of individual tourism providers. Elements for success include: a clear, professional marketing strategy; a member- based community tourism organisation; a single shop-window for Kilmore Quay (tourism website). Tourism training course should be planned for the autumn of 2018: outputs would be a marketing strategy; tourism organisation and a tourism website. Our Case Study is Kinsale, Co. Cork
Recommendation 6: Build sectoral capacity The consultation process surfaced a wide range of initiatives from the community, tourism and enterprise sectors. A very effective mechanism to achieve these results is through the delivery of a series of bespoke training programmes designed to deliver specific outputs, as shown below:
Recommendation 7: Protect the unique character of the village Kilmore Quay is probably the finest vernacular thatch-village in Ireland, and its importance was stressed by all consultees, young and old alike. Priority has to be to protect the village character and landscape setting, including stone walls. We believe the community should seek designation
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Kilmore Quay & Environs Feasibility Study ______of the main street as an Architectural Conservation Area and should seek preparation of a Village Design Statement by the Council. We recommend exploring the value of collective bargaining for insurance of thatched houses as well as a broader-based framework of supports for thatched buildings. The community should work with the County Council for characterisation, repair and preservation of stone walls and forge direct links with Parc Brière in Brittany, which is our Case Study for this recommendation.
Recommendation 8: Community-led affordable housing Lack of affordable housing was raised in the consultation process as a significant issue causing problems for local people, and particular the younger generation. A need was also identified to get more people living in the village itself. We see scope for the community itself to intervene, setting aside some community-owned land to create a new village ‘street’. The aim should be to reproduce the existing ‘feel and style’ of the village while building to the highest environmental standard. We see two options: site-only development option or establishment of a housing co- operative/association. In either case we believe the community should retain overall control of design and development. Our recommendation is to be ambitious and build something to be proud of. Our Case Study is Poundbury, Dorchester, England.
Recommendation 9: Drive improved road and village infrastructure This was a key concern raised during consultation. The main items to progress here are: the new sewerage system, a new carpark at Stella Maris Centre with other sites identified in consultation to be explored. Develop a walking trail along the new link road to create circular walking route around village. Evaluate traffic management flows through village once new link-road constructed and design solutions through the new Village Design Statement sought at Recommendation 7. This also could be a vehicle to protect the streetscape and stone walls.
Recommendation 10: Connect the villages Huge local interest in creating safe walking and cycling routes has been identified, spanning all ages and all areas. Direct this interest towards connecting the villages of Bridgetown, Baldwinstown, Kilmore and Kilmore Quay. Explore how to link with the proposed new Greenway as well. A key first step is to set up and train local trails-groups to map new routes and consult with landowners. Then seek funding to implement (eg Recreation Grant) combined with safe- cycling training. Look also at long distance coastal walking trails too, and create guided long distance walking tour packages. Build on EuroVelo, Norman Way and other products.
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Recommendation 11: Support/inform the development of a Marine Sector Business Park Establishment of a Marine Sector Business Park is a commitment by Wexford County Council to Kilmore Quay. We recommend high-level objectives to include expansion of marine related enterprise and research, along with provision of shared services/facilities to boost economic activity in the Kilmore Quay area with a clear focus on the ocean economy, marine-related private enterprise, research & education (inc marine plastics and renewables). Our Case Study is Oban Scotland
Recommendation 12: New harbour-area developments The current working harbour is a key strategic asset across all sectors, tourism, community and enterprise. However, it is now operating at full capacity while demand for marina berths is running at twice availability. Capacity for fishing vessels is an issue, as is safe berthing in difficult weather. There appears to us a case for an expanded or new harbour. We recommend a feasibility study be undertaken on options for expansion of facilities, including the possibility of new commercial harbour. This study should also investigate the potential for building in wave energy generators into any new breakwater to provide clean sustainable energy for the community. We also recommend designation of the frontline harbour streetscape area for restricted planning purposes, aimed at encouraging appropriate development in this area. Our Case Study for Wave Energy breakwater is Mutriku, Spain.
An Action Plan
As part of this report we have also prepared an outline action plan identifying the key steps required on a multiannual basis to start implementing these recommendations.
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Section 1 Introduction
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1.1 The Study – An Overview The timing of this study coincides with planned significant major investments in Kilmore Quay including the new sewerage system; the construction of a link road to by-pass the village and the recent purchase of an 11 acre site by Wexford County Council (WCC) for a Marine Sector Business Park (MSBP).
As a result of these imminent major investments in Kilmore Quay, the Community Development Association (KQCDA) decided to undertake this five-year study, to ensure that a cohesive and strategic approach could be embraced for the development of new business opportunities, the advancement of several major new tourism initiatives and enhanced services and facilities for the community.
During the consultation process community groups, local businesses, households and key stakeholders were invited to give their views on how Kilmore Quay and its environs could be developed. This study utilises the consultation feedback and also research findings from relevant case studies, to inform the 12 recommendations which are outlined later on in this study. An Action Plan has also been prepared to indicate short, medium and long term priorities for these proposals.
1.2 Background Aim: Assess the viability of developing new economic, tourism and community facilities and services in Kilmore Quay to serve the needs of local people, the fishing and business sector and tourists visiting this unique coastal village in County Wexford.
Objectives: 1. To assess the natural, historic, community, tourism and business assets of this locality and explore their potential for further development. 2. To identify the key issues that are of interest and concern to the community including an examination of the socio-economic trends. 3. Review appropriate benchmark models and their applicability to Kilmore Quay. 4. Prepare a series of recommendations including the identification of 3 major new tourism projects. 5. To develop an action plan based on the survey findings and consultation process. 6. Advise on the potential viability of a range of business, community and tourism initiatives and their eligibility for grant aid.
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1.3 Methodology This report has been directed by members of the Kilmore Quay Community Development Association. The consultation process involved public meetings, surveys, site visits and interviews with key stakeholders. There was also a public information event to present the draft findings and invite feedback prior to finalising the report. National and regional publications were analysed during the compilation of this study and incorporated into this research where relevant.
1.4 Structure of the Study This report is structured as follows: Section 2 outlines the socio-economic trends in the Kilmore and Killag Electoral Districts; Section 3 details an audit of the assets in this locality; Section 4 sets out the community consultation process; Section 5 presents the key concepts for development; Section 6 presents the strategic assessment, recommendations and conclusion; Section 7 details the action plan; and Section 8 outlines the relevant strategic partners and funders;
“The objective of the Action Plan for Rural Development is to unlock the potential of rural Ireland through a framework of supports at national and local level which will ensure that people who live in rural areas have increased opportunities for employment locally, and access to public services and social networks that support a high quality of life.” (Realising our Rural Potential: The Action Plan for Rural Development - January, 2017)
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Kilmore Quay & Environs Feasibility Study ______Section 2 Socio-Economic Trends
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Kilmore Quay & Environs Feasibility Study ______2.1 Location
The geographical area for this study focused on Kilmore Quay and its environs. Kilmore Quay (Cé na Cille Móire, means "Quay of the big church") and it is a picturesque fishing village located on the south coast of County Wexford where the Irish Sea meets the Atlantic. The harbour supports a thriving fishing industry and the BIM report ‘The Business of Seafood, 2017’ identified the landings at Kilmore Quay at a value of €11m and the volume of landing tonnes at 4,300. In 2015, Kilmore Quay was the sixth busiest port in Ireland based on tonnes of landed fish. Kilmore Harbour also has a modern, busy marina with 60 berths and facilities to support resident and visiting yachts. The tourism industry is important to the village of Kilmore Quay as the Saltees Islands are within easy reach of the harbour, there is a thriving angling sector and there are attractive thatch cottages throughout the village, sandy beaches and a wealth of heritage attractions in the locality. Kilmore Quay is closely affiliated with the neighbouring villages of Kilmore, Bridgetown, Baldwinstown, Rathangan and Duncormick. Kilmore Quay is situated approximately 23 km from Wexford Town and 21 km from Rosslare Harbour. WCC launched the Norman Way and the EuroVelo route in 2017 and both of these trails traverse through Kilmore Quay as illustrated in the map below.
Wexford Walking Trail illustrating the Norman Way and the EuroVelo Route across South Wexford
Source: www.wexfordwalkingtrail.ie/trails-maps, 2018 ______19
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2.2 CSO Data Trends 2011-2016
The CSO data for 2006, 2011 and 2016 has been used in this study to analyse socio-economic trends in Kilmore Quay using the data for the Electoral Districts (ED) of Killag and Kilmore. The geographical area of these two EDs are illustrated in the map below. Map of the Electoral Districts of Killag and Kilmore
Killag ED Kilmore ED Source: (www.census.cso.ie/sapmap, 2016)
Demographic Trends Within the South-East region, County Wexford has grown to 149,722 persons in 2016 which represents a growth rate of 2.9% compared to a national average of 3.8%. In Kilmore Quay the census results reveal that the population has increased from 2,651 in 2011 (Killag and Kilmore Quay ED) to 2,694 in 2016 (Killag and Kilmore Quay ED) giving a growth rate of between 0.01% and 0.02% (Pobal, 2016). This growth rate is substantially below the national average and also lower than the average for County Wexford. The graph below illustrates population growth in Kilmore Quay over the last 10 years (2006-2016) for the EDs of Killag and Kilmore.
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Kilmore Quay & Environs Feasibility Study ______Population Trends in Kilmore Quay from 2006-2016 3000 2651 2694
2500 2322
2000
1500
1000
500
0 2006 2011 2016
Source, CSO 2006, 2011 and 2016 The graph shows a population increase between 2006 and 2011 followed by a minor increase between 2011 and 2016. This relatively small increase in the population between 2011 and 2016 could be as a result of the constraints imposed on this village arising from the limited capacity of the sewerage system to accommodate more households. Nationality The graph below illustrates the nationality of the people living in Kilmore Quay (Killag and Kilmore ED) over the last ten years. It demonstrates that the population is largely of Irish nationality although there are a small number of UK residents, Lithuanian’s, Polish and those from other countries. The census data considers people’s ability to speak English and 26 people indicated that they could not speak it well / or not all at. This is an issue which needs to be considered so that everyone can access services and facilities in this locality. Nationality of Population living in Kilmore Quay from 2006-2016 2500
2000
1500
1000
500
0 Ireland UK Polish Lithuania Other EU 28 Rest of World Not Stated
2006 2011 2016
Source, CSO 2006, 2011 and 2016
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Kilmore Quay & Environs Feasibility Study ______Family Structures In 2016, there were 990 households in Kilmore Quay (Killag and Kilmore ED) compared to 958 households in 2011 and 779 households in 2006. This illustrates a substantial increase in the number of households living in Kilmore Quay over the last ten years, although there has been relatively little change since 2011. The number of households with one person is 203 in 2016 which represents 20.5% of the total households. This compares to an average of 24% of households with one person in County Wexford in 2016. In 2011, in Kilmore Quay there was 195 households with one person (20.3%) and this demonstrates there has been little change in this statistic over the last five years. When the family structures are examined more closely the graph below illustrates the number of families with children aged 19 and under. This shows that in 2016 there were 393 families with at least one child aged 19 or under. This has decreased from 396 in 2011 and 337 in 2006. This demonstrates that although the number of families with children has decreased slightly there is still a significant need to provide facilities and services for children in this area as they represent 39.6% of all households living in this area. Number of family units with the youngest child aged 19 or under living in Kilmore Quay from 2006-2016
400 390 380 370 360 350 340 330 320 310 300 2006 2011 2016
Source, CSO 2006, 2011 and 2016 In 2016, there was 599 children in Kilmore Quay aged under 15. This compares to 597 in 2011 and 521 in 2006. This illustrates that the number of children in this locality has remained very stable over the last five years. It also demonstrates the need for children’s activities as there are just under 600 children in this area aged under 15. When examining the family composition in Kilmore Quay it is also important to consider the data for older people. The CSO results illustrate that the number of people living in this area aged 65 or over has substantially increased over the last ten years as illustrated in the graph below. This shows that the number of people aged 65 years or over has increased from 244 people in 2006 to 438 in 2016. ______22
Kilmore Quay & Environs Feasibility Study ______These statistics contrast sharply with the other demographic trends for this locality as the older population has increased significantly between 2011 and 2016 despite the overall population remaining largely static and the number of family units with children under 19, falling over this period. Number of people aged 65 years or over living in Kilmore Quay from 2006-2016
500 438 450
400 351 350
300 244 250
200
150
100
50
0 2006 2011 2016
Source, CSO 2006, 2011 and 2016
The CSO data also provides information on each age cohort and if the trends in the number of people aged 80 or over are considered the following changes can be observed. In percentage terms there is little change over the last 10 years but there is a total of 74 people aged 80 or over now living in this area who are likely to have quite high service needs. Number of people aged 80 and over living in Kilmore Quay from 2006-2016
CSO Data 80+ years old % of population
2006 50 people 2.2% 2011 58 people 2.2% 2016 74 people 2.7% Source, CSO 2006, 2011 and 2016
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Kilmore Quay & Environs Feasibility Study ______Disability The census data highlights the number of people with a disability and the graph below illustrates how this has increased over the last 10 years. When this is examined in percentage terms it can be seen that it has changed from 9% of the total population in 2006 to 15% of the total population of this area in 2016. This illustrates the need to provide services for people with disabilities as this is an increasing cohort of society in Kilmore Quay and its environs. Number of people with a disability living in Kilmore Quay from 2006-2016
450 392 400 356 350
300
250 210 200
150
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0 2006 2011 2016
Source, CSO 2006, 2011 and 2016
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Kilmore Quay & Environs Feasibility Study ______Housing The issue of vacant properties was identified as an issue of concern during the consultation process. The CSO reveals interesting information on the trends in the housing stock over the last ten years. The graph below illustrates that there was a significant increase in the total housing stock in the Kilmore and Killag ED between 2006 and 2011 but there was very little change between 2011 and 2016. There is a total housing stock (permanent dwellings) of 1,378 in 2016. Number of dwellings which are occupied in Kilmore Quay from 2006-2016
1600
1400
1200 457 391 1000 321 800
600 951 987 400 762 200
0 2006 2011 2016
Occupied Unoccupied
Source, CSO 2006, 2011 and 2016 This graph also illustrates that the number of unoccupied properties peaked in 2011 with a total of 457 houses vacant. Fortunately, in 2016 this had declined to 391 houses although this still represents 28.4% of the total housing stock in this area which is very considerable. The CSO data for 2016 also gives a breakdown on these unoccupied properties and the results are illustrated in the table below. Table illustrating the Occupancy Status of Permanent Dwellings on Census Night in 2016
Occupied % Temporary % Holiday % Vacant dwelling % Total Home 987 72% 30 2% 215 15% 146 11% 1,378
Source, CSO 2016
Across the State the overall vacancy rate in 2016, including holiday homes was 12.3%. This compares to 28.4% in the Kilmore Quay area and 20% within County Wexford. These statistics illustrate that holiday homes / vacant properties are a significant issue in Kilmore Quay. This ______25
Kilmore Quay & Environs Feasibility Study ______potentially has a negative impact on local businesses and services as nearly 30% of the properties are empty for large periods of the year. However, it is encouraging to note that in Kilmore Quay, the number of empty properties has decreased since 2011 in line with county and national trends, as illustrated in the graph below.
Unemployment The census data gives useful information on the employment status of the population. In 2006, there was 87 people aged 15 years and over who was either looking for their first regular job or were unemployed. This compares to 293 people in 2011 who were looking for work and 214 people in 2016. Graph illustrating the Number of People Working compared to those who are Looking for Work
1400
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800 918 1013 600 967
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200 293 214 0 87 2006 2011 2016
Total unemployed or looking for a job Working
Source, CSO 2006, 2011 and 2016 The CSO compiled a map illustrating unemployment change by electoral division between 2011 and 2016 and the results are shown in the map below. This demonstrates that the Kilmore Quay area is consistent with large parts of rural County Wexford which has witnessed substantial decreases in their unemployment levels over the last five years. However, these statistics illustrate that there are a total of 214 people looking for work in the Kilmore Quay area which is a quite significant number of people and demonstrates the importance of identifying new employment opportunities for this area over the next five years. Statistical analysis of the CSO data can reveal the proportion of people looking for work in comparison to the average for County Wexford. In the Kilmore area it is 10.2% of the total population aged 15 years or over who are looking for work in comparison to 9.8% across the county. ______26
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Change in unemployment rates by electoral division, 2011- 2016
Source: www.cso.ie/en/.../census2016summaryresultspart2/Chapter_2_Unemployment.pdf Internet and PC Usage The CSO results illustrate that the community’s use of PCs and broadband is higher than the average for County Wexford. Interestingly it also shows that PC usage has decreased between 2011 and 2016 but broadband usage has increased from 71% to 78%. These statistics are useful because it illustrates that most households have access to the internet so this can be an effective mechanism for communicating information about local events and activities. However, it should be noted that in 2016 there was still 22% of households without broadband thereby showing the importance of disseminating information to people via newsletters and posters as well as by websites and social media.
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Kilmore Quay & Environs Feasibility Study ______Graph illustrating PC and Broadband Usage in Kilmore Quay compared to County Wexford
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2011 - PC 2011-Broadband / Other 2016 - PC 2016 - Broadband / Other
Kilmore Co. Wexford
Source, CSO 2011 and 2016 Car Ownership The census data reveals information about car ownership which has remained relatively stable over the last ten years. This shows that in 2016 there were 92 households without a car which illustrates the need to ensure that public transport provision is available to people so that they can access services and facilities which are not available within Kilmore Quay. Graph illustrating the number of households without a car over the last ten years
120
100
80
60
40
20
0 2006 2011 2016
Source, CSO 2006, 2011 and 2016
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Kilmore Quay & Environs Feasibility Study ______Deprivation Index The Pobal Deprivation Index illustrates that for both Electoral Districts (Kilmore and Killag) they were marginally below average in 2006, 2011 and 2016. This demonstrates the need to provides a range of socio-economic supports for this area to address this issue.
2.3 Summary
This section of the report has summarised the data trends from the CSO over the last ten years (2006, 2011, 2016) for the electoral districts of Killag and Kilmore. The key findings from this research are highlighted below:
There are 2,694 people (990 families) living in this area in 2016 and it has only marginally increased from 2011. The Pobal Deprivation Index classifies the Killag and Kilmore Electoral Districts as marginally below average in 2016. In the 2016 census there was 1,378 permanent dwellings, of which 391 houses were vacant, which represents 28.4% of the total housing stock in this area. This high level of empty properties hampers the ability to develop sustainable services for the local community. The CSO results illustrate that the number of people living in this area aged 65 or over has substantially increased over the last ten years This has increased from 244 people in 2006 to 438 in 2016. This demonstrates the importance of providing services and facilities to cater for this growing elderly population. The CSO data reveals that the total number of children has remained very stable over the last five years. In 2016, there was 599 children in Kilmore Quay aged under 15. This compares to 597 in 2011 and 521 in 2006. This shows there are a large number of children under 15 years of age that require recreation and play facilities. There is a playground but this largely caters for the under 12 year olds. The CSO data highlights that there are 392 people living with a disability in Kilmore Quay which has increased dramatically from 210 people in 2006. The CSO data illustrates that there are 214 people who are either unemployed or looking for their first job in 2016. This highlights the need to provide additional employment opportunities for this area. The CSO data shows that there are 92 households without a car which demonstrates the importance of public transport to ensure people can access a wide range of services that are not all available locally.
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Kilmore Quay & Environs Feasibility Study ______SECTION 3 ASSET AUDIT
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Kilmore Quay & Environs Feasibility Study ______3.1 Introduction
As part of this study we undertook a high-level review of all the relevant assets in Kilmore Quay and its environs, categorising these under the following headings:
Tourism (accommodation and activities categories) Enterprise Community Heritage (natural, built and cultural categories) Festivals Food & Beverage
The full asset register is at Appendix 4, but the contents are summarised below.
3.2 Tourism
In terms of Accommodation, we have one hotel, five B&Bs and 11 self-catering providers. The Hotel (Coast) offers rooms, complete with en-suite shower room, flat screen TV, free wi-fi, hair dryer, tea & coffee facilities and telephone. The hotel offers a range of package promotions and actively targets the over 55s. The B&Bs are a mix of styles and locations, some rural some in or near the village. The self- catering options are similarly varied: some are single houses, some small complexes; several carry four star ratings. Rates are competitive.
As regards Activities, a range of small operators are active in the area. Sea-angling predominates in terms of organised activities, with five angling charters in operation. Trips to and round the Saltees are also on offer, but with just one operator licensed to land. Sailing Ireland offer courses and charters. Wexford Sub Aqua are based in Kilmore Quay and always welcome new members, as well as facilitating visiting dive clubs. Bike hire is available from the Harbour Office, who also manage the very successful Marina. There is a very popular playground near the harbour, while a 4km looped walk takes the visitor down the Burrow and back by the beach. This trail has been developed as part of the Wexford Trails initiative. Kilmore Quay is on the new Norman Trail, with a significant number of sites nearby as well.
Outside Kilmore Quay, Ballycross Apple Farm offers a unique experience popular with locals and visitors alike.
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Kilmore Quay & Environs Feasibility Study ______
3.3 Enterprise
There are a number of independent enterprises established in and around Kilmore Quay, some quite significant in scale. For our purposes here, we have only considered non-service type enterprises – others appear either under Tourism or Food & Beverage. The biggest enterprises are all in fish processing and wholesales: these are Sofrimar, Saltees Fish and Errigal Bay. Each are of national significance, specialise in supply of premium quality seafood, and are strongly export-orientated. The Inish Pebble Company is a well-established business just outside Kilmore Quay whose sea-washed pebble is in high demand throughout Ireland. Three more food-based enterprises are established in the area, Tower Escargot (snail farm), Kilmore Potatoes and Ballycross Apple Farm, which sells a range of apples and juices. The three final enterprises included are craft-based: The Ceramic Fairy House based at Ballycross, Creations (fused glass artwork) and The Forge Craft Shop, home to Bramble Crafts who build bespoke timber kitchens and other furniture. Finally, we have the wider fishing and farming community itself, which supports multiple smaller operators, farm-families and enterprises.
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Kilmore Quay & Environs Feasibility Study ______
3.4 Community
Seven community organisations are active in the village itself, with a similar number based in nearby Kilmore. The organisations based in the village are the Stella Maris Centre, Active Age, Crafts Group, the ICA, the Sunshine Club, Quay Notes Community Choir and Wexford Sub-Aqua Club. Those based outside the village are Kilmore Scouts, Kilmore GAA, Kilmore United, Kilmore National School, Kilmore Community Centre and two Youth Clubs.
3.5 Heritage
Kilmore Quay’s list of heritage assets is outstanding, and far too long to repeat here. However, a full list is in the appendices. The assets can be grouped under three headings, i.e. natural, built and cultural. Under the first we have the Saltees, the beaches, the Burrow, the local geology and of course the sea and marine life. Under the second heading, we have the many thatched houses, the village and harbour, the canals, the castles, the historic graveyards and the many shipwrecks. Under the last heading, we have the rich folklore and musical tradition, Norman, Gaelic and Yola identities, archived information and physical display (Stella Maris Exhibition).
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Kilmore Quay & Environs Feasibility Study ______
3.6 Festivals
Kilmore Quay is notable for the number and quality of festivals organised there throughout the year. The biggest of these, and the most economically significant, is the Seafood Festival held over four days in July. This is the main fundraiser for the community. The Small Boats Festival – one of the largest angling events of its type in Europe – is also held over four days, usually in September. Two arts festivals – Write by the Sea and the Wexford Documentary Film Festival – are growing steadily in popularity; the first takes place over a weekend at the end of September, while the second also takes place in late September, over three days. The last festival does not take place in Kilmore Quay at all but nearby in Killag: this is the Bannow & Rathangan Show, a very successful and well-attended agricultural show.
3.7 Food & Beverage
Kilmore Quay and its environs are well served with a number of quality food and beverage providers. In the village itself we have the well-known Saltee Chipper and restaurant, the Silver Fox restaurant, Coast Hotel restaurant, Lick’d Ice Cream parlour, and the Little Beach Café. There is one pub in Kilmore Quay, Kehoe’s, which also serves food and displays a range of historical maritime paraphernalia. Nearby in Kilmore, we have Mary Barry’s and Quigleys, two traditional pubs, both serving food with Mary Barry’s particularly well known in this regard. Kilmore also has Katie’s Pantry. Bridgetown offers the vintage tea-room Molly & Dolly’s, Bridie Roche’s pub and of course Ballycross Apple Farm which serves coffee and fresh waffles alongside its famous juices. ______34
Kilmore Quay & Environs Feasibility Study ______3.8 Assessment
Examined under the headings above, it is clear that Kilmore Quay and its environs have a reasonably wide mix of assets. It is equally clear that it is stronger in some areas than others. The strength and depth of its heritage assets is quite simply outstanding: in many ways this asset- mix fulfils visitor expectations of what Ireland should be like – thatched cottages, fishing harbour, beautiful scenery, castles, stone-walls, tradition. This is supported by a quite strong food and beverage offering, which emphasises local produce and particularly seafood, of excellent quality and reasonable price, and some excellent festivals. One comment on the festival offering is the extent to which they cluster across just two months of the year – July and September. Other areas are less strong, notably the range and extent of accommodation available, which works against visitors staying in the area and frustrates the objective of transforming Kilmore Quay from ‘a day’ to ‘a stay’ destination. The range of activities on offer looks good on paper, but is less so on the ground. The potential of the Saltees is completely under-exploited when compared to other sites around Ireland. There are clear gaps to fill in the activities offering, notably in terms of an indoor attraction and evening entertainment.
Locally-based enterprise is strong, to an extent which other locations might envy. Most are based on food, primarily seafood but also other produce such as potatoes, apples and even escargot. This focus is entirely compatible with and indeed strongly complementary to the tourism and heritage character of Kilmore Quay and environs. One of the attractions of Kilmore Quay is its authenticity: the harbour is real, the fishing boats are real, the fish is real and the fish factories are real. It has not been created for tourists. This is a real strength – all the research indicates that this is what visitors are looking for, somewhere real, somewhere ‘the locals go’. The fact that Kilmore Quay is also stunningly beautiful, with plenty of opportunity for activity and great food just makes it better. ______35
Kilmore Quay & Environs Feasibility Study ______
One final area of real strength for Kilmore Quay itself is its sense of community and the quality of its community leadership across so many areas. This makes it possible for the community to lead on many aspects of development which simply would not be possible elsewhere. This is a point we will return to later.
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Kilmore Quay & Environs Feasibility Study ______3.9 Summary
So, an interesting mix of assets emerges from this review, all offering real potential for development and growth, and some barely touching that potential at all. The following ‘strength- analysis’ summarises our impression of the area’s assets (strength increasing with colour depth).
Enterprise and Community are well developed and represent a very strong foundation for further development in their own right and as a basis for fostering development in other areas. Good work has been done in the design and development of some very high-quality festivals, while the food and beverage offering plays to the strengths of the area’s natural resources. Tourism is not delivering for Kilmore Quay, however. While the area sees large numbers of visitors arriving every year, the spin-offs from those visits is nothing like what it could be: visitors come for the day, there is relatively little to encourage spending, and relatively opportunity or reason to turn a day-trip into a stay-trip. The resources are there to do that and the gap analysis shows where we need to focus. However, it is extremely important that whatever development does result does not endanger what makes Kilmore Quay special in the first place.
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Kilmore Quay & Environs Feasibility Study ______Section 4 Community Consultation
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Kilmore Quay & Environs Feasibility Study ______4.1 Introduction
An important dimension to this study has been the consultation process. The client was very clear that a wide-ranging consultation process be employed, including public consultation and one-to- one interviews.
4.2 Methodology
The diagram below illustrates the public consultation process that took place over a 7 month period.
Community Public Public Local Survey Meeting Research meeting Stakeholders
Review of Stella Maris One-to-one Householder Stella Maris Assets Centre interviews Survey Centre 23 November Research 2017 Outcome Teen Survey 21 May 2018 analysis communicated Client dialogue Outcome School children analysis to client communicated to client
Desk-top research and case-study analyses were undertaken in the early phases of the process to inform and guide the later consultation stages, which included public seminars, one-to-one interviews with key local and central stakeholders, and detailed community surveys. In what follows, we examine in more detail the results of each of these.
4.3 Public Seminar
A public seminar and workshop was held in the Stella Maris Centre on the evening of Thursday 23rd November 2017. It was very well attended (50+ participants). The meeting included an opening address by the Mayor of Wexford, Cllr Jim Moore, followed by the CEO of Wexford ______39
Kilmore Quay & Environs Feasibility Study ______County Council, Mr Tom Enright, who gave an overview of the Council’s plans and priorities for Kilmore Quay. Following a brief presentation by the consulting team, the participants divided themselves into groups and were asked to examine and report back on a series of questions. To assist with the process each group was given a largescale aerial photo of the area and encouraged to write their ideas and concerns directly onto these. Each group also had a facilitator to take notes, while the consulting team moved around all tables answering any questions and giving guidance where required.
What did we learn? The public meeting proved hugely informative. A full account of all feedback, organised thematically, is included as an appendix to this report. However, in brief, this is what we learnt:
People like…. natural beauty, walks, sea, community spirit, thatch, seafood, living village with strong heritage. Issues are …..sewerage, traffic, housing, facilities, empty holiday homes, need more people in heart of village, more facilities/activities for visitors Ideas for enterprise…new commercial harbour and facilities, fish stocks R+D, Bluefin Quota, added-value, artificial reefs/wrecks, diversify from fishing, incubation supports, Fisheries Training School, landscaping and amenities, carpark at SMC, service station, buy Wooden House (community pub, Brewhouse, accommodation) Ideas for tourism/heritage…improved and varied accommodation, food tourism, walks/cycleways, festivals and arts, heritage/eco/geo-tourism, heritage centre at Sluice House, bigger marina, marine sports and clubs, angling (& potting), angling centre and tackle shop, canals, tourist information centre, motorhome park, service station, age- profile of B&B owners Ideas for community action…affordable housing, renewable power, help for thatch and dry stone walls, fire-service, community bus, traffic-calming, facilities for elderly and young, outdoor gym, tennis courts, clubs, preserve unique features/skills of village, training courses, deepening role of SMC, festivals, attract/support new residents. Other….need to link Feasibility Study to Co Dev Plan and WIT study; moving fish plants away from seafront, more shops needed.
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Kilmore Quay & Environs Feasibility Study ______4.4 Stakeholder Interviews
A series of one-to-one interviews were held early in the process with key actors and stakeholders in the region. In all, some 24 individual interviews were carried out. These were selected by the consulting team, following consultation with KQCDA, public agencies and through local Interviews knowledge of the team itself. A blended mix was arrived at What is your opinion on the tourism to incorporate enterprise, tourism, community and industry and trends over the last five relevant agencies. years in this area? For most of the interviews, a standard line of questions was Outline your current activities and what are your intentions for the next five used to frame the discussion. The template for this is years? shown opposite. However, conversations were allowed What have you done in the past that has range freely over whatever topics the interviewee felt worked or not worked? important. What do you think is special about this area? Why should visitors come here? What is your vision for Kilmore Quay? What did we learn? How would you ‘sell’ or brand Kilmore The one-to-one interviews were detailed and the views Quay? What words are associated with it expressed were wide-ranging. What we learnt was for you? grouped thematically as follows: What are your priority development projects?
What infrastructure is required to COMMUNITY support development? What activities would you like to see in This is a very friendly community with a good the community centre? volunteering spirit What supporting role is needed from There is a need for more properties for local people government agencies to help to rent or affordable homes for them to buy. Can this development? be a planning policy What threats do you see?
There is an issue with second homes which account Are you aware of examples of best for a significant proportion of the housing stock. practice or relevant case studies?
There are not many people living in the village in the What outcomes would you like to see winter months making it difficult for local businesses from this Study?
to remain viable Other Comments? Develop the strong Irish music traditions through the Stella Maris Centre and the National School Dive Club needs to expand and could then take on greater role
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Kilmore Quay & Environs Feasibility Study ______
Hold training and education events on ‘Safety at Sea’; litter / beach clean-ups; and the environment Develop initiatives that reach out to people in the community who don’t typically get involved Need to develop activities to engage young people A need to provide local employment opportunities so young people don’t move away A need for a permanent Garda Station in the village as crime and security is an issue Develop initiatives that create links between Kilmore Quay, Kilmore and Bridgetown Consider the development of a day-care centre to support the older people in the surrounding area. Develop sheltered housing like the Grantown model
VILLAGE INFRASTRUCTURE
Urgent need to build sewerage plant so that the village can be developed and the sea is not polluted Need to protect the thatched cottages in the village which are hard to insure or sell. The dry-stone walls are also a very important feature which should be preserved Need to control speeding as people are frightened walking in the village There is a lack of footpaths and the narrow road in the village makes it dangerous. Review footpaths and walking trails around the village Opinions undecided about a proposed one-way system – build by-pass first and measure impact Need for a village design statement to capture the local architecture so that new buildings uphold the traditional characteristics of the village. Uncontrolled development could spoil the quaint character of Kilmore Quay Helicopter pad for the Kilmore lifeboat service Review parking facilities in the village and identify the optimum location for additional car parking spaces Need play equipment for older children Need to enhance the village streetscape with planting and public realm features Support the development of bespoke shops Coastal erosion is an on-going threat to the tourism industry Traffic barriers on piers Litter bins
COMMUNITY/STELLA MARIS CENTRE
Develop the strong Irish music traditions through the Stella Maris Centre, local pubs and the National School
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Kilmore Quay & Environs Feasibility Study ______
Support the initiatives identified for the arts, writing and film Develop a car park beside the Stella Maris Centre Build an extension to the Stella Maris Centre to include an exhibition, meeting rooms, craft showroom and additional kitchen facilities Expand the coffee shop and create external café area in the summer Consider developing mobile homes, dormitory and camping facilities in the Stella Maris Centre and grounds Host new events and festivals Develop marine enterprise supports such as hire of wetsuits, kayaks, sailing dinghies etc.
ARTS, WRITING AND FILM
Training for festival committee members in social media and marketing to attract overseas visitors Training for tourism operators in Kilmore Quay to create high quality films for their websites Develop short-break themed holiday packages linked to ferry companies Develop the reputation of Kilmore Quay as a literary, film and artistic village so that it attracts tourists all year round Host major events quarterly targeted at local, domestic and overseas market Explore links with Savanah, USA to develop the American overseas market in collaboration with WIT Develop an interest in writing, film and the arts amongst the local community Specifically develop arts and film initiatives that are targeted at young people Forge links with third level colleges including: WIT, Carlow IT, Gorey School of Art and Aberystwyth University Host an ‘Art Outside’ event
WALKING, CYCLING AND TRAILS
Develop the walking product around Kilmore Quay through the formation of a Walking Group which is linked into the Wexford Walking Trails Create a long distance walking package between Kilmore Quay and Rosslare and / or the Hook Peninsula. Link from Wexford Town via public transport Create a looped village walk like Rosslare Harbour (utilising St. Patrick’s bridge, Nemestown etc) Develop exciting guided walking and foraging tours Develop orienteering courses
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Kilmore Quay & Environs Feasibility Study ______
Provide interpretative commentary on the walking trail using digital media Explore opportunities to link to the proposed Rosslare Harbour / Waterford Greenway for cycling Develop and promote safe cycling routes
TOURISM - STRATEGIC
Create greater co-operation and collaboration between all tourism interest groups Create bundled and packaged tourism experiences. Host a tourism workshop to develop these ideas with all the stakeholders Develop the marketing and social media profile of Kilmore Quay Expand midweek footfall/visits (boat-trip capacity midweek) Needs a significant indoor all-weather attraction (Aquarium or sea-theme park) Protect its unspoilt beauty and emphasise family-friendly and activity-based tourism Build on natural heritage too (St Patrick’s Bridge) Flagship redevelopment of harbour – old harbour becomes centre for marine based tourism; new commercial harbour takes the fishing boats. Heritage sites are under-utilised e.g. Castles, Penal Chapel, Mass Rock, Culture, Christmas Carols, Norman Way Promote the Norman heritage. The Grange Cemetery has the Whitty memorial but needs reinterpretation of the Norman signage at this site Protect and support thatched houses
TOURISM - ACTIVITIES
Develop marine activities as there is a growing demand for these activities e.g. kayaking, surfing, sailing, angling and boat trips etc. Erect a pontoon and / or adventure activities (trampoline, bouncy castle etc) out to sea for marine activities Sink wrecks for more diving/fishing oportunities Landing facilities on Great Saltee Do something with St Patrick’s Bridge Establish a sailing club for young people Create package holidays and bundled day trips for different target groups utilising the natural assets. Target schools, youth, active retired, hotel visitors, third level students etc. They could be theme based such as walking, photography, painting, marine activities etc. There is a need to develop a panel of experts who could lead these trips Forge links with University College Galway to develop Ocean Science field trips for third level students ______44
Kilmore Quay & Environs Feasibility Study ______TOURISM – ACCOMMODATION AND FOOD
Urgent need to provide more tourism accommodation The scout group would like suitable accommodation e.g. camping facilities with access to water and toilets. Create package deals and link to scout groups in Wales The new Coast Hotel is seen as a very welcome development The closure of the Wooden House is identified as an issue. If it provided hotel and self- catering accommodation it would be very desirable Service Station Good camper-van park Seafood should be more readily available through pop up stalls, beach shacks etc. More seafood events – the seafood festival platters are very popular Look at specialties and encourage these locally – unique artisan foods
ENTERPRISE
Support and build on the presence in the area of the vibrant, commercially successful ‘cluster’ of seafood processors who are very proactive in identifying and supplying processed and value-added products to national and international markets. These companies are key players in the provision of existing local employment and in the potential for additional employment in the future Ensure the ‘infrastructural’ needs for enterprise in the area are continually improved – Broadband – Water Supply - Electricity – Sewage Treatment – Sufficient year round accommodation for workers – Road Access The commercial harbour must be capable of accommodating increased landings – probably requires a new harbour adjacent to the existing harbour; factor clean power generation into its design. Erect community-owned wind turbines on burrow. Quota for Blue Fin Tuna Look at new species such as whelks Development of Industry and Tourism in the area should be undertaken while at the same time ensuring the unique character of the area is maintained and enhanced – It’s the combination of all three that makes the area unique Have enterprises work better together to leverage collective strengths The presence of a hotel of scale in the area (4* or 5*) would benefit a ‘destination’ approach to tourism development of the area and deliver local jobs and downstream economic benefits and opportunities for additional enterprise activities Establish the proposed Marine Sector Business Park: Suggested activities to include: o Marine sector private industry o Shared infrastructure e.g. Cold storage facility, loading/unloading, etc ______45
Kilmore Quay & Environs Feasibility Study ______o Science and R&D linked to 3rd level and State Agencies – Food, Ocean economy and Ocean environmental issues o BIM activity o Specialised certified training
4.5 Word Associations
Part of the consultative process, both at the public meeting and in the one-to-one interviews, was to look for word associations – what words did people most associate with Kilmore Quay? The results were interesting: the most common word association was no real surprise – ‘Fishing’; however, the next most common association was the word ‘People’ and this reflects a very strong sense of community which was evident throughout our consultations; ‘Walking’ came next, something of a surprise but reflective of the importance the community places on access to the countryside and availability of safe walking; the last group of words all occurred with more-or- less the same frequency – these were ‘Beauty’, ‘Tourism’, ‘Thatch’, ‘Sea’, ‘Food’ and ‘Islands’.
All in all, these associations give us a very clear picture of what Kilmore Quay means to the people who live here: it means a sustainable industry based on natural resources, it means having real pride-of-place and love of the outdoors, and it means having a strong sense of community.
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Kilmore Quay & Environs Feasibility Study ______4.6 Surveys
Three separate surveys were undertaken, i.e. a Household Survey, a Youth Survey (distributed with the Household Survey) and a survey of the opinions of school children in Kilmore National School. The template questionnaires used for the Household and Youth Surveys are at Appendix 2 and 3. The School Survey was undertaken with the Student Council of Kilmore National School over the course of a supervised School Survey lunchtime discussion. What have you seen elsewhere that you would like here?
The School Survey What do you like doing here? Dealing with School Survey first, what children had seen elsewhere that they would like here included cycle tracks and What’s the best thing about Greenways, and Indoor football arena, and Adventure living here? Playground for older kids, a Youth Club/Space where their age group could meet up, different clubs or summer schools What’s the worst thing?
(kayaking, snorkelling). When do you like it best? What they liked doing included playing sports, going to the pitch, going to the beach, walking (but felt some roads are If there were three things you dangerous to walk), cycling (but like walking, a bit dangerous)1. could do to make it better, what Most had been to the Saltees (loved the birds and flowers). would they be? They like taking trips around the area including to Hook, Johnstown Castle (because no cars), and Ballycross (could go a couple of times a year). The children like swimming in the Little Strand or Seaview, taking kayak trips during the seafood festival in Kilmore Quay, and sometimes snorkelling and looking at the seaweed and fish. Overall, the children were very happy here. The best things about living here were that it was seen to be much safer than other areas, not so much traffic and easier for young people to move around without parents getting worried. They love living by the coast and near the beach. They really like the local shops and the variety available (especially in Bridgetown – good bookshop there too). Food at Mary Barry’s came in for special mention, as did the Kilmore chipper. They enjoy meeting up with their friends. The worst thing about living here is the weather and a lack of things to do in the rain and in the winter months when it’s dark. The speed of cars came up again as a cause for concern. The
1 In the summer approximately 20 children cycle to school and the school undertakes safe cycling training with the children. ______47
Kilmore Quay & Environs Feasibility Study ______commented on the lack of footpaths and cycleways – not safe to cycle a lot of the time. They also felt there could have more things for young people to do. The children say they like it best here in the summer, when it’s hot and they can go to the beach. They also like that it’s busy in the summer, more people around, more people on the beach and in the water. They enjoy the festivals, especially the Seafood Festival and Kilmore’s Village Fest. They also like the spring, when the animals are being born. Overall, they said they just like living in the country. It was impossible to confine the children to just three things that would make living here even better, so here’s their wish list!
A safe cycle path, maybe one that went around the village(s) and locality A playground in Bridgetown An inflatable playground in the sea, like the one in Dunmore East. An ice rink in winter! A Muck Run event Kids Stalls (run by kids) during the festivals (one planned to be an entrepreneur and thought this would be good practice!) A coffee morning run by kids where they could bake and sell stuff. Play activities for the youth. Climbing wall, zip wire, monkey bars, climbing scramble etc. Restore the canals in Bridgetown
The full results are summarised in appendix 6.
The Youth Survey The idea of the Youth Survey was to attempt to capture the views of a sector of the community who do not usually engage in this type of consultation. It was partially successful. A total of 300 Youth Surveys were distributed to households throughout the area and a total of 19 were returned , 18 complete. While this is a poor return in percentage terms, it still provides the views of 18 young people between the ages of 12 and 18 which otherwise would be lacking. The gender breakdown was 60:40 male : female. The full analysis of these returns can be found in appendix 5, but some key points are summarised below. Young people were asked to rate as ‘very important’, ‘important’ or ‘not important’ a series of features and activities. The results are summarised in the chart below.
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Kilmore Quay & Environs Feasibility Study ______How important are the following to you? 16 14 12 10 8 6 4 2 0 The The way the The chance of The harbour Hanging out Going to the The Going to the environment village ‘looks’ working with my beach/the community pitch around you locally friends Burrow centre
Very Important Important Not Important
The majority of respondents rated as ‘Very Important’ the environment around them, the ‘look’ of the village and the chance of working locally. These are interesting returns, indicating that young people in the area share much the same values as do their parents and older members of the community. Going the beach or the Burrow were also rated as Important or Very Important by all. Meeting up with their friends was similarly valued by almost all. Asked their opinion on a series of questions, the majority ‘Agreed a lot’ that Kilmore Quay is a special place to live, that they feel safe here, that they have good friends here and that they are proud to be form here. These are hugely positive returns, which augur well for the future of the village and wider area. Young people were less positive about some other statements, feeling that they are not listened to and that there is not enough for people their age to do here. That said, the vast majority (95%) agreed a lot or a little that they felt part of a ‘community’ here. In a separate series of questions, 50% of those who offered an opinion said that they ‘felt positive about the future’ while 30% said they didn’t really think about the future. 20% said that they were worried about the future.
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Kilmore Quay & Environs Feasibility Study ______What is your opinion on the following statements?
18 16 14 12 10 8 6 4 2 0
Agree a lot Agree a little Don’t agree
When asked what they had seen elsewhere that they would like here, most replies were to do with activities and sports-opportunities, as well as discos for their age groups and somewhere to meet-up with their friends, play pool or table-tennis. Again, full details of responses given are in the appendices. As with the younger children, those completing the youth survey preferred the area during the summer by a large majority (70%). When asked to pick out the best thing about their community, most replies were to do with the physical environment and the people here. Replies with regard to ‘the worst thing’ echo a now familiar theme – not enough to do for people their age. A very wide range of ideas were offered in response to the question of what would make things better and these are all listed in the appendices. These again revolved around ‘more things to do’ but with precise examples (e.g. outdoor activities, gym, social club, diving platform). Young people also display a real concern about building the community, improving the environment, protecting the village, slowing down traffic – all things that older people are concerned about too.
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Kilmore Quay & Environs Feasibility Study ______The Household Survey Turning to the Household Survey, 300 forms were distributed and Age Profile of Respondents 95 returned of which 3 were blank. This was the most detailed of all the surveys and a full analysis can be found in the appendix 5. In terms of the demographics of the respondents, 70% were over 45 years of age and the vast majority live full-time in the area. Most were in various forms of <25yrs 25-44yrs 45-64yrs 65yrs+ employment, with 27% identifying themselves as ‘retired’. Families with young children were relatively poorly represented – just 25% had children below the age of 18 in the house. The biggest issues facing the area were identified as stimulating new businesses, employment; shops; sewerage; drugs/antisocial behaviour; traffic calming and road infrastructure. Top three sectors requiring supports were the fishing industry, youth and elderly living alone. Respondents were asked to say how often they used various facilities and services in Kilmore Quay, whether this was weekly, monthly or infrequently. Local shops, the seafront walks, the Burrow, the memorial garden and the harbour were all used most frequently. Stella Maris Centre and the local pubs/hotels came in next, seeing fairly significant regular usage. After that, infrequent use becomes the norm: included here are restaurants, playground, community website, sports-grounds and a range of activities which might be seen as ‘tourist-oriented’. These returns may reflect the age-profile of some of the respondents.
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Kilmore Quay & Environs Feasibility Study ______
Use of facilities in Kilmore Quay 80
70
60
50
40
30
20
10
0
Weekly Monthly Infrequently
Two other questions cast light on people’s general sense of well-being and optimism. Respondents were asked to say whether they felt things had got better, got worse, or stayed the same since 2010. Looking ahead, they were asked to say whether they saw things improving, getting worse or staying the same. The replies to both questions were overwhelmingly positive, as shown in the two charts below: the clear majority felt that things had got better and would continue to improve.
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Kilmore Quay & Environs Feasibility Study ______
Things better, worse or the same? 70
60
50
40
30
20
10
0 Better Worse Same
Since 2010 In future
Respondents were also asked two questions similar to those asked of the schoolchildren and of young people. These were “What do you like most about Kilmore Quay and its environs?” and “What would you do to make it better?” As regards the first question, what people like most, the very many replies given virtually all centred on two things: what a beautiful place it is and how good the people are. These are points which also emerged very strongly in the opinions of schoolchildren and young people. In terms of what might make it better, nearly 400 separate suggestions were made, all of which are summarised in the appendix. However, a number of strong patterns can be detected: these are the need to attract new business and support existing enterprise, provide affordable housing, improve key infrastructure, notably sewerage and roads, as well as controlling traffic, control litter, provide more things for young people to do, set up a community watch or similar, and build some sort of indoor leisure centre (or a hotel with one). Respondents were also asked specifically about improvements to employment opportunities, community services and tourism facilities.
For employment the solutions centred in the main on tourism and fishing. For community services, frequent suggestions were to provide more facilities/activities for people of all ages (but especially things for young people to do), the expansion of Stella Maris Centre, cleaning up litter, and a better bus-service. For tourism, people saw a need for more accommodation and a better range (from budget hostel and camping up to luxury hotel); improved infrastructure including signage, sewage and carparking; more outdoor activities, particular marine-centred ones; and building on the huge range of heritage assets, both natural built and cultural. ______53
Kilmore Quay & Environs Feasibility Study ______As regards communicating with this group again in future, by far the best way of reaching them appears to be through the Parish Notes and Parish Newsletter, with well over half the respondents reading these every week. Southeast Radio is also popular. The highest levels of non-use were recorded for Facebook and Twitter – the majority never use these – and for the Kilmore Quay website, which 30% of respondents never visit and another 30% only do so infrequently. So, if those who responded to the survey are also those most engaged with the community’s development, traditional means of reaching out to them need to be used. Social media is naturally much more important for younger age-groups, but it clearly will not reach those who may currently want to give most support.
4.7 Public Presentation of the Findings
A public meeting was held on the 21st May 2018 to give an overview of the research findings and to present the major recommendations. The public were invited to submit suggestions over a two-week period and these were collected and examined by the team, prior to finalising the study. A summary of these comments are in the appendices.
4.8 Summary
The stakeholder consultation process was a long and detailed process and it has repaid that effort in the depth and quality of what has emerged. The over-riding impression received is of a community that is proud of where it lives and is positive and hopeful about the future. There is a strong appreciation and understanding of what makes Kilmore Quay and its environs ‘special’ and this is very much shared across all age groups. While ideas for new development have been multiple, a common underlying theme has been to protect what makes this place special and to ensure that nothing endangers that: the community are clear that it is not about development at any cost. People’s concerns are about employment, facilities, infrastructure such as sewerage, traffic management and housing. Fishing and tourism are recognised as the backbone of the local economy and most proposals for development and for new enterprise focus strongly on those two areas. There is a shared sense that more needs to be done for young people in the area, but one of the very positive messages is the extent to which these young people share that sense of pride-of-place and want to stay and live here. These are just some of the headline messages to emerge. The results as a whole will play a very important role in informing our proposed strategy for the area.
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Kilmore Quay & Environs Feasibility Study ______Section 5 Concepts
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Kilmore Quay & Environs Feasibility Study ______5.1 Introduction
The community consultation process, outlined in detail in the last section, highlighted a number of issues revolving around community needs and capacity. These will be addressed in Section 6 Strategic Assessment, Conclusions and Recommendations. However, before we move to that stage we also noted a number of other emerging themes which we believe need to be explored a little further before we can move to conclude and recommend. These emerging themes include:
Sustainability, the environment and village character Affordable housing Tourist Accommodation
In this section, we examine these in a more detail and explore a framework through which each can be progressed.
5.2 Sustainability, environment and village character – Kilmore Quay as a flagship ‘eco-village’?
Many of the proposals we have, which also reflect what has emerged from the public consultation process, turn upon ideas of sustainability and environmental balance in the broadest sense. Encapsulated in a single concept, the ambition should be for Kilmore Quay to become a leader in this field, to become an ‘eco-village’, a flagship project of national and international importance. This concept could encompass a range of different elements which have emerged over the course of this study, including:
Community-owned sustainable energy production Affordable, sustainable housing Improved water quality Protecting and enhancing the village character The Marine Sector Business Park – including pioneering work on marine plastics Eco-tourism A unique ocean-energy harbour Local transport initiatives
In travelling this road, Kilmore Quay would not be without examples of best practice and mentoring. One of the most successful examples of this type of approach internationally is the island community of Samsø in Denmark.
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Kilmore Quay & Environs Feasibility Study ______Samsø’s transformation from a carbon-dependent importer of oil and coal-fuelled electricity to a paragon of renewables started in 1998. That year, the island won a competition sponsored by the Danish Ministry for Environment and Energy that was looking for a showcase community – one that could prove the country’s freshly announced Kyoto target to cut greenhouse gas emissions by 21% was, in fact, achievable. The 4,000-inhabitant island has now been energy- positive for over a decade, producing more energy from wind and biomass than it consumes.
By 2000, 11 one-megawatt (MW) wind turbines supplied the island’s 22 villages with enough energy to make it self-sufficient. An additional 10 offshore wind turbines were erected in 2002, generating 23MW of electricity to offset emissions from the island’s cars, buses, tractors and ferries that connect it to the mainland. Between 2002 and 2005, three district heating systems were built. These now supply three-quarters of the island’s houses with heating and hot water from centralised biomass boilers fuelled with locally grown straw. Samsø residents can now boast a negative carbon footprint of 12 tonnes per person per year, compared with a positive footprint averaging 8.8 tonnes per capita across the EU and 12.8 tonnes per person in Ireland. (source: CSO).
Community buy-in was essential to making the zero-carbon master plan a reality. And although there were sceptics in the beginning, the level of commitment by locals is evident in the unique patterns of ownership that have emerged. The wind turbines, for instance, are owned by a combination of private owners, investor groups, the municipal government and local ______57
Kilmore Quay & Environs Feasibility Study ______cooperatives. Everyone has taken the green ethos to heart. Locals own the highest number of electric cars per capita in Denmark, and are leading candidates for whatever new ‘green’ project comes online. That enthusiasm derives as much from a desire to be a self-sufficient, thriving rural community as it does from a desire to cut emissions. The many new infrastructure projects have had an invigorating effect on the community, providing much-needed jobs for locals and a steady stream of eco-visitors looking to learn from the island’s achievements. The island’s vision now is to be fossil fuel-free by 2030.
One of the spin-offs of Samsø’s journey has been the development of the Samsø Energy Academy. The Energy Academy opened in 2007 and was built by local craftsmen as a demonstration and meeting place for local citizens, guests and visitors with an interest in sustainable energy, community power and sustainable development. The Academy also works on a variety of different projects related to Samsø’s objective to become fossil-fuel free by 2030. This requires focus on ‘next practice’ as well as ‘best practice’. Each year 5,000 scientists, companies, politicians, journalists, school children and energy tourists from all over the world visit the Academy to see the sustainable energy island and learn from the local experiences.
For more on the Samsø project, see: www.youtube.com/watch?v=hc-swcU4XRU www.theguardian.com/sustainable-business/2017/feb/24/energy-positive-how-denmarks-sams-island- switched-to-zero-carbon www.visitsamsoe.dk/en/inspiration/energy-academy ______58
Kilmore Quay & Environs Feasibility Study ______What’s the relevance to Kilmore Quay? Samsø offers a number of lessons for Kilmore Quay. First, it provides an example of how a holistic vision - such as is emerging in Kilmore Quay - can be put into operation and can be made work for the good of the community in a very similar landscape with a similar mix of assets. It also shows how the concept of an ‘eco-village’ can be broadened out into a wider hinterland, which may prove useful down the road for Kilmore Quay, allowing other villages like Kilmore and Bridgetown to share the vision. It picks up themes which have emerged again and again in our consultations, such as renewable energy, eco-tourism, and a community-led approach. It also provides a clear thematic approach to future development which can encompass all of these things, including an applied research dimension for the new Marine Sector Business Park, using the Samsø Energy Academy as a model, while allowing Kilmore Quay to carve a space for itself in tackling the challenge of marine plastics as well (see below). An affordable housing project, designed on sustainable principles and perhaps supplied with green energy from either wind, farm-waste or farm-biomass, could become a flagship project for the entire country. Linking the rural hinterland into supply of energy in this way also extends the ‘eco-village’ into the surrounding landscape in a way that has yet to be achieved here and again positions Kilmore Quay as a ‘market leader’. The principles of sustainable development, green energy, green research, and a stunningly beautiful, clean environment can permeate the visitor offering as well, becoming a driver for tourism in its own right. Associated spin-offs for industry – notably seafood production and sales – are obvious, offering the equivalent of the highly successful ‘Origin Green’ certification for Kilmore’s blue economy as well.
Should Kilmore Quay decide to go this path, as we recommend, an exploratory visit to Samsø would be well-advised.
The challenge of Marine Plastics Pollution – could Kilmore Quay ‘claim the space’? Most marine debris (80%) comes from waste in urban runoff, i.e. from land-based sources. Key components of land-based sources include litter, trash and debris from construction, ports and marinas, commercial and industrial facilities, as well as simple domestic waste. Ocean-based sources, such as overboard discharges from ships and discarded fishing gear, account for the other 20%. Food containers and packaging are the largest component of the land-based pollution, together with plastic bags, barring items less than 5mm such as pre-production plastic pellets, fragments, and polystyrene pieces). The quantity of marine debris is increasing and the problem is global.
Irish researchers reported in February 2018 that plastic pollution was affecting marine life in some of the most remote parts of the Atlantic Ocean with almost three quarters of a sample of ______59
Kilmore Quay & Environs Feasibility Study ______more than 230 deep-water fish collected having ingested plastic particles. The contamination level among the fish species, located in the northwest Atlantic thousands of kilometres from land and 600m down in the ocean, is one of the highest reported frequencies of microplastic occurrence in fish worldwide (Wieczorek et al, 2018 ‘Frequency of Fishing for Litter Microplastics in Mesopelagic Fishes from the Northwest Atlantic’. Frontiers in Marine Science. The ‘Fishing for Litter’ initiative www.frontiersin.org/articles/10.3389/fmars.2018.00039/full). simply encourages fishermen to take ashore the litter they Microplastics are small plastic fragments that commonly encounter at sea while fishing. originate from the breakdown of larger plastic items entering Methods the ocean. Other sources may be waste water effluents carrying plastic fibres from clothing and microbeads from BIM provides vessels with large heavy duty bags to personal care products. Due to their low density, most of collect marine litter caught in these microplastics float at the sea surface. their nets
This is a huge issue internationally, and particularly so for When full, these bags are island nations like Ireland. With the sort of ‘green deposited safely on the credentials’ that Kilmore Quay is developing, and the very quayside where BIM works with port authorities to positive relationship between the community and the fishing organise appropriate disposal industry here, as well as the prospect of a purpose-built of the material. Marine Sector Business Park on the horizon, the challenge of tackling marine plastics pollution could be a very appropriate There are now over 70 fishing vessels participating in 9 ports. one to take on.
Some aspects could be driven directly by the community, such as a deposit-return scheme for plastics (and funded pilots through the Department of CCAE are just commencing). This would tackle the problem of plastic litter in the village, including bottles left behind by beach-users, converting it into a commodity which attracts a small payment for return.
Other aspects could be addressed directly by the fishing sector, for example through participation in BIM’s Fishing for Litter initiative (see box opposite). At the time of writing, 70 vessels in 9 ports have signed-up (Clogherhead, Union Hall, Dingle, Dunmore East, Kinsale, Ros a’Mhíl, Castletownbere, Killybegs and Greencastle).
A more ambitious plan would see Kilmore Quay becoming a centre for innovation in the production and trialling of degradable fishing gear to replace the synthetic nets and lines that go on fishing for decades as ‘ghost nets’ throughout the world’s oceans. Lost fishing gear accounts
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Kilmore Quay & Environs Feasibility Study ______for at least 10% of marine litter but the damage to the marine environment is multiples of that. This lost fishing gear continues to trap and kill fish and marine mammals and reptiles for years. A three-year research project has recently commenced in Norway (at SINTEF Fisheries and Aquaculture) to investigate how self-soluble yarn can be used in the most problematic nets fisheries there. In biodegradable fishing nets, a material is used that is eaten by algae, fungi and bacteria in the water. Full-scale tests done with halibut fishing outside of Senja in Troms, Norway shows that degradable yarns have equally good performance as conventional nylon yarn. Could Kilmore Quay, with its combination of local environmental awareness, industry-expertise, and local net-manufacturing, carve out a space for itself in this area? The research aspect would require third-level links, but this could be an interesting space to occupy.
Finally, there is also the question of recycling of fishing gear. This is very much a live issue with a number of projects underway or completed. One of particular relevance currently is Circular Ocean, an EU-wide project whose Irish partner is Macroom-E (an enterprise company set up by Cork County Council). Again, there should be opportunities for Kilmore Quay in this field and an initial discussion with Macroom-E would be a good first step.
Circular Ocean is led by the Environmental Research Institute, North Highland College UHI (Scotland) with partners across Europe. It aims to tackle the increasing problem of marine pollution by encouraging the ‘upcycling’ and ‘repurposing’ of plastic litter and in particular fishing nets. Circular Ocean acts as a catalyst to motivate and empower remote communities to develop sustainable and green business opportunities that will enhance income generation and retention within local regions. Through transnational collaboration and eco-innovation Circular Ocean will develop, share and test new sustainable solutions to incentivise the elimination, collection and, reprocessing of discarded fishing nets and assist the movement towards a more circular economy.
All of these suggestions are intended to play to what we see as some of Kilmore Quay’s key strengths. It is worth noting that Sky Ocean Ventures has recently launched a £25m Stg fund to tackle the issue of ocean plastics, hoping to scale this up rapidly to £100m Stg. It specifically seeks to promote ‘innovate technologies and business models with a first focus on decoupling from plastics through material innovations and responsible consumption’. It also specifically seeks to empower citizens and communities to meet these objectives. Kilmore Quay is in a position to make a pitch, based on its unique community-industry collaborations, location, green credentials and new Marine Sector Business Park. ______61
Kilmore Quay & Environs Feasibility Study ______5.3 Affordable Housing – How can the community itself lead in this field?
A recurring issue raised during the community consultation process has been a reported lack of Affordable Housing in the Kilmore Quay area for people from the locality. One of the striking features of the feedback garnered through the Household and Youth surveys was the level of pride and sense of place across all age groups, and the number of young people who wanted to live here when they got older. A challenge for the community, however, is how and where affordable housing can be provided to meet local demand.
Reasons cited for this lack of affordable housing include:
a) The limited supply of new housing stock in the area b) The prohibitive cost of purchase of homes by locals who are competing for properties with buyers from outside the area looking for holiday homes and/or relocation to Kilmore Quay.
This situation is not unique to the Kilmore Quay area. However, it is perceived to be a barrier to the next generation of the Kilmore Quay community who desire to live and perhaps rear families in their home village, but who cannot achieve this desire, resulting in a reluctant decision to live elsewhere. This outcome is undesirable because once decisions to live elsewhere are made the possibility of relocation back to Kilmore Quay at sometime in the future becomes more remote.
An option worth consideration by the Kilmore Quay Development Association is to explore the potential to use some of the land under their ownership for the provision of affordable houses that enable local people to continue to live in their home community.
Affordable houses can be defined as housing aimed to help lower-income households to buy or build their own homes. They offer eligible purchasers the chance to buy or build newly constructed homes at a cost somewhat less than the open private market cost.
Options for consideration should the Kilmore Quay Development Association make a decision to explore in detail an affordable housing initiative(s) in the area are:
At a fundamental level devise a set of criteria to ensure that any initiative is ring fenced for use solely by a particular cohort of the local community Ensure the initiative is solely concerned with affordable housing and not social housing (housing provided for local authority housing list applicants) or private housing (which normally is provided to the open market by builders/developers and which has maximum profit at its core) Investigate and come to a decision on whether any initiative should:
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Kilmore Quay & Environs Feasibility Study ______- Be focused on the sale of a site only initiative i.e. the sale of a site (serviced or unserviced) to qualifying scheme participants with a clear clause that the construction and permanent residence of a house is completed within a defined period of time. This type of initiative would in all probability be a time framed stand alone project with a start/finish period identified. - Be focused on the construction of new houses which are then sold to qualifying scheme participants with a clear clause of residency and claw back should the house be sold within a defined period of time. This type of initiative would in all probability require the establishment of a housing association.
Depending on the focus of such an affordable housing initiative other additional key considerations to be explored include legal issues, funding streams, management, and the use to which any surplus monies which accrue from the initiative(s) are reinvested back into the objectives of the Community Association.
Affordable housing as part of the ‘eco-village’ ethos One interesting approach to the challenge of developing affordable housing in an environmentally ‘sensitive’ manner is the new village of Poundbury in West Dorset. This is an extension of the ancient town of Dorchester, built on land provided by the Duchy of Cornwall. The ambition was to create something quite different – new affordable houses, designed in traditional style, and distributed around a traditional streetscape instead of housing estates. Construction began in 1993 and has continued on a phased basis since then. When completed in 2025 the new village of Poundbury will accommodate 4,500 people. The promoters describe the architecture as ‘unashamedly traditional’ but underline that Poundbury is not just about architecture, it’s about creating ‘an attractive, modern and pleasing place in which people can live, work, shop and play’ while at the same providing high-density accommodation.
Currently 35% of the housing is being built for housing associations for rental or shared equity ownership by people on the local housing list. The affordable housing is interspersed with, and indistinguishable from, the private housing, and some of the housing has also been designed for special needs or retirement. The development also strives to implement sustainable solutions wherever possible, especially as regard energy production and consumption. It includes a number of eco-houses with running costs less than 50% of normal, enough gas for 56,000 houses is produced by an anaerobic digestor, there is a communal biomass boiler heating 24 residential and commercial units, while two electric buses (powered by the anaerobic digestor) service the new village.
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Kilmore Quay & Environs Feasibility Study ______
The development has not been without criticism, mainly from architects and some media who see it as a ‘Disneyland’ approach to town planning. However, the fact remains that the village is in place, that demand for the houses is very high, and that people generally seem to like the traditional streetscapes and house designs.
It is important to state that we are not suggesting Kilmore Quay simply ‘import’ Poundbury house-styles and streetscapes, which would be completely out-of-keeping with the traditions here. However, what we are saying is that it is entirely possible to create new, affordable, sustainable housing in a way which not just complements but actually enhances the village. It is not necessary to think in terms of a housing estate of modern houses: Kilmore Quay could create a new streetscape of attractive houses which are strongly influenced by the existing vernacular architecture, using traditional materials and sustainably powered.
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Kilmore Quay & Environs Feasibility Study ______5.4 Tourism Accommodation – meeting the needs of Destination Tourism
Kilmore Quay and its environs attract a growing number of visitors each year. The main drivers for this growth in visitors are:
The quaintness and authenticity of the architecture, physical infrastructure and layout of the village Its rich coastal heritage and culture The natural coastal and rural environment The seascape and marine environment Its people The investment in the harbour, the foreshore areas, and the walkways by Wexford County Council over a long period of time
The current scale of Kilmore Quay’s tourism accommodation stock has been widely identified, during the public consultation and in the stakeholder engagement process undertaken as part of the preparation of this report, as a restricting factor in enabling the area to evolve into a tourism destination. A tourism destination is identified as:
A Geographical area and/or physical space in which a visitor/tourist stays at least one night, which has distinguishable visitor/tourist focused products and/or offerings, and which may also leverage other ‘supporting infrastructure’ to enhance the visitor/tourist experience and enjoyment. The tourism accommodation stock in Kilmore Quay and its environs currently encompasses:
The Coast Hotel, Kilmore Quay Self-catering tourism units B&Bs Temporary motorhome parking area.
This accommodation stock is of good quality but the quantity and the diversity of the stock is limited.
An example cited during the consultation process was the inability of the area to adequately accommodate in the immediate locality a Kilmore Quay based, UK organised fishing festival for international anglers. The result of which was the majority of participants had stay in Rosslare and Wexford areas, however the anglers themselves wanted to be accommodated in the Kilmore Quay area where the festival was being undertaken.
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Kilmore Quay & Environs Feasibility Study ______The lack of sufficient local tourism accommodation, both of scale and variety, to allow the area to promote itself as a destination rather than a day visit area is a real issue to be addressed if the area wants to pursue destination tourism as a growth model.
Tourism Accommodation – under a Destination Tourism Model A key requirement to deliver meaningful destination tourism to Kilmore Quay and its environs is the development of sufficient accommodation stock to meet likely market demand and to ensure a range of accommodation types are available to meet individual visitor requirements.
The following model we suggest is the ideal mix for consideration:
Some general points to take into consideration: 1. Management of the Coast Hotel (www.coastkilmorequay.com) have plans to develop a defined number of additional rooms in the near future. 2. In our opinion ‘a game changer’ in the evolution of the area as a destination tourism location would be the establishment and operation of a new 4* or 5* hotel of scale in an appropriate location in the Kilmore Quay area. Such a hotel would have upwards of 50 rooms of varying types and ideally would have all the facilities required for inward tourism including a swimming pool/leisure centre. The current plans by Irish Water to significantly upgrade the areas sewerage treatment capacity would allow, at a core infrastructure
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Kilmore Quay & Environs Feasibility Study ______level, the establishment of such a hotel. A hotel of this type and scale would only be feasible by private investment interests. 3. The establishment of a new modern hostel would contribute to the ideal accommodation mix in an area like Kilmore Quay. This type of accommodation has a market demand and could either be established by a private operator or could be developed by community interests e.g. the Kilmore Quay Development Association and operated on a commercial basis. Ideally this type of accommodation should be centrally located within the immediate confines of Kilmore Quay itself and potential sites might be the land owned by the community association adjacent to the Stella Maris Centre or the Wooden House apartments which we believe are currently on the market. 4. The area already has a stock of privately owned self-catering units. Some such units are already purpose built and available to the tourist market. Other units which are privately owned are occupied on a seasonable basis by the owners e.g. the summer season but are unoccupied for the greater part of the rest of the year. If a centralised marketing, booking and management capacity was developed by community interests e.g. Kilmore Quay Development Association and operated on a commercial basis this could have the advantage of utilising the stock throughout the year when market needs are required. The model of Airbnb minimised to a local scale is one operational model worthy of detailed exploration. 5. A segment of the tourism market values and has preference for the unique experience offered by B&Bs and the interaction with their owners. If the area experienced an increase in destination tourism we believe an opportunity would exist where private accommodation owners would see the value in establishing B&B enterprises. 6. Kilmore Quay has over the previous 10 years seen the popularity of the area to motor homes particularly during the summer season and weekends throughout the year. Although the area has a temporary facility for this segment of the market a possibility exists for either a private or a community operator to establish a quality camping/glamping/motor home/ other (e.g. Shepherd Huts etc) facility to expand the market in the area for this type of visitor.
5.5 Final comments The purpose of this section has been to look at a number of emerging themes and explore these in more detail. These themes were identified as quite complex propositions which required additional discussion by way of setting a framework for a number of specific recommendations which follow. These are outlined in the next section, along with others drawn from the wider public consultation process.
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Kilmore Quay & Environs Feasibility Study ______Section 6 Strategic Assessment, Conclusions and Recommendations
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Kilmore Quay & Environs Feasibility Study ______6.1 Introduction
This section draws together the various strands of research and analysis discussed to date. In the first part, we present our analysis of the strengths, weaknesses, opportunities and threats (SWOT) that impact on the development of Kilmore Quay and its environs. This has been informed by our stakeholder interviews, research and consultation process, as well as the experience of the consulting team itself. We then draw some high-level conclusions, based on our overall analysis of the situation, looking at the asset base, the potential for and obstacles to development. Finally, we outline and discuss the detailed recommendations for developing Kilmore Quay as a destination tourism market; a sustainable rural community with a wide range of facilities and services for all age groups; and an innovative and economically successful fishing village with a thriving marine enterprise sector.
6.2 SWOT Analysis
The SWOT analysis details the main strengths, weaknesses, opportunities and threats of the area from a community, tourism and economic perspective. The strengths and opportunities far outweigh the weaknesses and threats. The timing of this study is particularly pertinent, as Kilmore Quay is likely to experience a period of significant change over the next five years if the proposed major investments proceed:
Sewerage System Marine Enterprise Park Construction of the Link Road This significant capital expenditure in Kilmore Quay is likely to trigger additional investment in housing and enterprise development which has been restricted to date by the lack of sewerage capacity in the village. It is crucially important that any new developments in this area enhance the socio-economic well-being of this community and do not damage this uniquely attractive, quaint fishing village. Kilmore Quay Harbour
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Kilmore Quay & Environs Feasibility Study ______SWOT Analysis of Kilmore Quay & Environs
Strengths Weaknesses Opportunities Threats
Location Sewerage Expanded tourism Fishing quotas
Thatched houses Lack of tourism accommodation Greenway link Cost/loss of thatch Working harbour No indoor attraction New fishing harbour Closure of islands
Saltees Islands No landing facilities on Saltees Expand marina/activities Community succession planning Dynamic community Harbour/marina full Expand Stella Maris role Lack of local employment
Stunning scenery Seasonality Develop Island Experience Lack of affordable housing
Weather Awareness Branding Lack of sheltered housing
Beaches Limiting scale of tourism ‘mix’ New hotel Loss of wrecks
Outdoor activities No service station Marine Park Remains a ‘day-trip’
Food offering Visitor flow through village Eco Village concept Loss of visitors to elsewhere Festivals Siltation in harbour Ocean plastics Inappropriate development
Marine enterprises Unrestricted access to piers Promote thatch Damage to natural environment
Marina Traffic in village Indoor attraction Coastal erosion
Established destination Lack of activities for young Sink ‘new’ wrecks Inability to secure grants people Unspoilt environment Lack of affordable housing Long-distance coastal path Limited integration between products
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Kilmore Quay & Environs Feasibility Study ______6.3 High Level Conclusions
Our high-level conclusions are split across the three sectors: Enterprise, Tourism and Community. The diagrams below illustrate the key conclusions for each sector and it identifies strategies and specific recommendations that could be considered for development over the next five years.
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Kilmore Quay & Environs Feasibility Study ______
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Kilmore Quay & Environs Feasibility Study ______
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Kilmore Quay & Environs Feasibility Study ______6.4 Recommendations
Drawing from the high-level conclusions above, 12 strategic recommendations have been identified. Recommendation No. Project Theme
Recommendation 1 Eco-Theme overarching Recommendation 2 Signature Sea-Based Tourism Activities Recommendation 3 An indoor maritime attraction Recommendation 4 Tourism Accommodation – Enhancing the Offering
Recommendation 5 DMO – Community Driven Tourism Recommendation 6 Capacity Building: a) Enterprise b) Tourism c) Community Recommendation 7 Protecting the Village Character Recommendation 8 Affordable Community-led Housing Recommendation 9 Road and Village infrastructure Recommendation 10 Cycle / Walking Routes Recommendation 11 Marine Sector Business Park Recommendation 12 Potential Harbour Area Development
Each of these 12 recommendations will now be considered in detail, using relevant case studies, site visit reports and maps. It is envisaged that these recommendations will be implemented over a five-year period, subject to available funding and resources and this is outlined further in section 7 in the ‘Action Plan’. It should also be noted, that this is not an exclusive list of recommendations, but it does comprise the key areas where we believe intervention is necessary. We would expect that Kilmore Quay Community Development Association may well bring forward other actions which have been identified in this research and this is something to be welcomed and encouraged. The community identified the fishing industry and the youth as the target groups who required most supports and this has been prioritised across the 12 recommendations.
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Kilmore Quay & Environs Feasibility Study ______Recommendation 1: Eco-Theme overarching
This is a key, overarching theme which informs many of the other recommendations and which in turn is informed by them. It flows from the unique set of characteristics and assets which set Kilmore Quay apart: a combination of a beautiful, heritage village, with probably the most important thatched component of any village in Ireland, a stunning marine location, remarkable natural assets including a hugely important coastal SAC, a strongly motivated community with an interest in both the environment and renewable energy and with a well-integrated, environmentally aware, industrial sector in the form of the fishing industry. Allied to this, is a community structure which has real ability to deliver on ambitious projects. For us, the vision that pulls all this together is a plan to transform Kilmore Quay into a coastal eco-village. We explained the concept in the previous section, and here it becomes our key, overarching recommendation, the Big Idea that makes sense of all the other ideas, objectives and ambitions. It becomes the way Kilmore Quay imagines itself and markets itself, whether that is to visitors, customers for its industry, partners for its Marine Sector Business Park, or academics/communities nationally and internationally who come to learn how to do this at home.
The ambition should be for Kilmore Quay to become a leader in this field, to become a ‘coastal eco-village’, a flagship project of national and international importance. This concept could encompass a range of different elements which have emerged over the course of this study, including: ______75
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Community-owned sustainable energy production Affordable, sustainable housing Improved water quality Pioneering work on marine plastics The Marine Business Park Eco-tourism, including an eco-friendly hotel A unique, new, ocean-energy harbour Local transport initiatives and cycle paths
Case Study: Samsø Island, Denmark. We have already pointed to the case study of Samsø in Denmark, who began their journey down this path 20 years ago and whose success speaks for itself. Samsø is an excellent model for Kilmore Quay, and a potential partner in due course for accessing wider EU and international funding. Samsø offers a number of lessons for Kilmore Quay. First, it provides an example of how a holistic vision - such as is emerging in Kilmore Quay - can be put into operation and can be made work for the good of the community in a very similar landscape with a similar mix of assets. It also shows how the concept of an ‘eco-village’ can be broadened out into a wider hinterland, which may prove useful down the road for Kilmore Quay, allowing other villages like Kilmore and Bridgetown to share the vision. It picks up themes which have emerged again and again in our consultations, such as renewable energy, eco-tourism, and a community-led approach. It also provides a clear thematic approach to future development which can encompass all of these things, including an applied research dimension for the new Marine Business Park, using the Samsø Energy Academy as a model, while allowing Kilmore Quay to carve a space for itself in tackling the challenge of marine plastics as well. An affordable housing project, designed on sustainable principles and perhaps supplied with green energy from either wind, farm-waste, solar photovoltaics or farm-biomass, could become a flagship project for the entire country. Linking the rural hinterland into supply of energy in this way also extends the ‘eco-village’ into the surrounding landscape in a way that has yet to be achieved here and again positions Kilmore Quay as a ‘market leader’. The principles of sustainable development, green energy, green research, and a stunningly beautiful, clean environment can permeate the visitor offering as well, becoming a driver for tourism in its own right. Associated spin-offs for industry – notably seafood production and sales – are obvious, building the offering of ‘Origin Green’ certification (BIM 2018) for Kilmore’s blue economy as well.
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This is a key, overarching recommendation. We do not underestimate the scale of either the ambition or what will be required to achieve it. However, it is a space that is yet to be filled nationally and we can think of nowhere better equipped to fill it than Kilmore Quay. We have explored this concept with the Three Counties Energy Agency who are managing the ‘Sustainable Energy Communities Programme’ for County Wexford and they have expressed an interest in supporting Kilmore Quay in delivering on this Eco-Theme initiative.
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Kilmore Quay & Environs Feasibility Study ______Recommendation 2: Signature Sea-Based Tourism Activities
The sea is arguably the defining characteristic of Kilmore Quay, appearing prominently in the word-associations, either directly or indirectly. The range of possibilities for development here is extensive, but we are also conscious of the need to avoid destroying the very things that makes this area so special in the first place. So, we are concentrating our recommendation on just three specific areas where we see real potential to create iconic visitor experiences, that show the beauty and richness of the marine environment around Kilmore Quay without endangering it. The areas identified are the Saltee Islands, a Kilmore Quay Seafari and Wreck Diving.
The Saltees Experience The Saltees are an astounding asset and a signature branding opportunity for Kilmore Quay. However, awareness of the islands is extremely low amongst first-time visitors to the village: in fact, our discussions locally indicate that many visitors only become aware of the existence of the islands when they arrive in Kilmore Quay and see them for the first time themselves. The desire amongst first-time visitors to experience the islands is driven by that first view, not by any advance marketing, which in turn means they cannot plan ahead properly. Nor do we respond to that desire for information locally: there is no information at the harbour (which is where you would expect it) that tells the visitor something about these amazing islands, nor are there any options to ‘experience’ them other than a four-hour visit to the Great Saltee. In addition, there are, and always will be, restrictions on the number of people who can land on the islands, as they are privately owned, and even if they weren’t there would be environmental reasons for restricting numbers. But this should not prevent us marketing the islands, provided we can provide options for some sort of visitor experience. Saltees Island
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Kilmore Quay & Environs Feasibility Study ______It begins in the harbour. What is needed there is attractive signage and information about the Saltees, coupled perhaps with a powerful pay to view telescope. Signage such as that shown opposite for the Skellig, coupled with information on their significance, birdlife and history, can be an experience in itself. It stimulates interest, makes a firm association with place and encourages the visitor to look for more by way of an immersive experience. The opportunity to view the islands at closer range through a powerful telescope adds a sense of mystery and a desire to learn more. These steps are easily achieved. Then, for that immersive experience we are encouraging, we should aim to provide three options:
Option A: A cruise around the islands, offered as part of a new ‘Seafari’ proposition. This is dealt with in much greater detail below but it is important to note that it is much more than is offered at present. It is a full visitor experience, delivered over a 1 or 2 hour cruise, viewing the islands from the sea, free use of binoculars, bird and sea-mammal spotting, history and folklore. Option B: A visit to the islands. One operator is approved to land on the island and is already at capacity for weekends during the main holiday season. Associated marketing should be designed to encourage people to travel mid-week where there is capacity at present. While the islands themselves are the ‘experience’ in this case, much more needs to be provided to prepared the visitor. At a minimum they need to be provided with an attractive map of the islands, indicating points of interest, distances, birds to be seen, history, private areas of the island and so on. This should be available in several languages. Some onboard information should be provided as well – audio is not practical, but a piece delivered at the start, and at the approach to the islands (stopping the boat briefly) would greatly enhance the experience. Finally, some form of jetty is required to ensure safe landing, along with some basic facilities such as shelter and toilets if at all possible. We emphasise, however, that this needs to be discussed carefully and agreed with the island owners. Option C: Virtual Saltees. As part of the proposed enhanced visitor centre to be included in the extended Stella Maris Centre (see more below), we propose a Virtual Tour of the Saltees. This can be delivered through VR goggles, or preferably on a VR platform that can be enjoyed by groups without the need for goggles. This will bring the Saltees and its wildlife alive to everyone, young and old alike, and will be a cost-effective, time-effective and weather independent experience.
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A Virtual Saltees Experience – delivered indoors by wrapround AV, goggles or VR platform The Saltees What’s the Experience? What’s Required? Harbour Telescope and signage Island Cruise SeaFari (see below) Island Visit Map, onboard information, landing facilities Virtual Saltees VR in new Heritage Centre
Seafari The waters around Kilmore Quay and the Saltees are extraordinarily rich in bird and marine life. They are also rich in history and folklore. The fact that they are stunningly beautiful as well combines to create a near perfect package for a Seafari. Local operators do provide boat-trips out to sea, mainly for angling purposes, but also as sightseeing around the Saltees. However, while an excellent start, none of these are a ‘Seafari’. As the name implies, a ‘Seafari’ is a Safari on the sea. It is a strongly visitor-focused experience – not just a boat-trip. It is an interactive tour, with stops along the way where the leader draws attention to different features, shares stories, identifies sealife, birds, mammals, fish and so on. The following extract from the Kenmare Seafari cruise description shows the range of what can be offered:
Spectacular animal and bird life 2 hour -10 mile cruise around river and islands ______81
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Experience stunning scenery Entrancing close-up views of seals Complimentary sweets, lollipops, tea, coffee, cookies and a "tot of grog" Free use of binoculars, charts and books Wheelchair accessible Full toilet facilities On board snacks and souvenir shop Humorous, friendly and informative guides Traditional music and song Face painting, colouring pads and puppet show for kids Full and half-day charters Ideal for corporate events or parties Licenced, comfortable ship
The Baltimore Sea-Safari offers 20 min. Seal Watch, 1 hour and 2 hour plus cruises, for €10, €20 and €25 a head respectively. This model provides a good range of offerings for all classes of visitors. A Seafari from Kilmore Quay could offer all of these, including unique opportunities to see basking-sharks at certain times, and providing a sea-based tour of the Saltees as well without the need to land. We suggest that, if needs be, the Kilmore Quay CDA could commission a professionally designed itinerary, complete with scripting, stories and historical and scientific inputs, which could be made available to any operator. This ensures that a high-quality experience is delivered consistently.
Seafari, Baltimore Co. Cork. ______82
Kilmore Quay & Environs Feasibility Study ______Wreck Diving Kilmore Quay boasts some excellent conditions for diving along with a number of historic wrecks to explore. As part of our consultation process, it was pointed out that many of these are gradually disappearing just through a process of natural decay. However, there is no reason why Kilmore Quay should not create new opportunities for wreck-diving by actually sinking an old ship in a carefully selected area, in consultation with all the relevant authorities. The practice of sinking ships for wreck diving sites is well established elsewhere across Europe and North America. It is done specifically to produce artificial reefs suitable for wreck diving, to benefit from commercial revenues from recreational diving of the shipwreck, or to produce a diver training site. It also provides opportunities for wreck-fishing as well, as these sunken ships rapidly become rich habitats for sealife. The first such deliberate scuttling for this purpose in Europe was the Leander-class frigate HMS Scylla, which was sunk off Whitsand Bay, Cornwall in 2004. The ship was 'planted' on a 24-metre (79-foot) sandy seabed approximately 500m from another popular dive-site, the wreck of the liberty ship James Eagan Layne. A lot of work was done to ensure the ship was safe and easy to explore inside, and all oil from the hull was cleaned to prevent marine contamination. The sinking of Scylla has benefited Devon and Cornwall's economy, with a large increase in visitor numbers to the National Marine Aquarium and local diving schools reporting a large increase in divers wanting to experience the wreck. It has been estimated that Scylla Reef has attracted over 30,000 divers since placement and has generated in the region of £5m per year for the local economy (source: National Marine Aquarium, Plymouth). As regards its environmental dividend, scientific studies on the colonisation of the artificial reef indicate that it has now settled into an established community with over 250 species of marine life recorded. The reef now offers a unique opportunity for recreational divers, with appropriate levels of skill and training, to experience a reef community on a relatively intact “wreck”. There are lessons to be learnt from examples like this all across the world, both in terms of likely lifespans, treatment and safety issues. But it is an area we recommend be investigated further: it plays to Kilmore Quays strengths and assets, including its tradition of diving and diveclub, drives visitor numbers, adds to the ‘story’ of the village, and brings a strong environmental dividend too if done properly.
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Kilmore Quay & Environs Feasibility Study ______Diving Platform One final, small, recommendation is intended to add some interest and challenge to bathing in the area for the many families that come here. The bathing beach is very small and slopes very gently into deeper water. It is safe and attractive, with the added benefit of sitting directly in the village. It will never be in a position to attract or accommodate large numbers of visitors but that doesn’t mean we cannot or should not add to its facilities, even in a small way. One relatively simple idea would be to moor a diving-pontoon in deeper water off the beach, which would be suitable for stronger swimmers and older children or teenagers. This would add to the enjoyment of the beach, particularly for those older children, adds space by attracting people into the deeper water, and adds to the visible spectacle of the little beach as somewhere people are having fun. This can be a free activity, provided for the community and for visitors alike.
Depths and best location (or locations, if more than one is considered) would need to be assessed but we would consider this to be worth investigating as a quick and cost-effective additional attraction, particularly for families. We did also consider a more elaborate inflatable marine obstacle course (such as can be seen elsewhere, e.g. Dunmore East), but with such a small beach it is doubtful whether this could attract sufficient custom to operate commercially and if it did, it could seriously disrupt the enjoyment of the area by those who already use the beach every summer. We also recommend the establishment of a sailing club as outlined in recommendation 6, again targeted primarily at the local community. Little Beach – Kilmore Quay
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Kilmore Quay & Environs Feasibility Study ______Recommendation 3: An indoor maritime attraction
An early observation by the consulting team, and one echoed frequently during the consultation process, was the absence of any indoor visitor attraction in Kilmore Quay. The Stella Maris Centre does possess a moveable exhibition which provides interesting insights for visitors, but it is not a visitor ‘experience’, as such. A permanent indoor attraction in the village would be highly desirable – it would add to the menu of things to do, enrich the visitor’s experience of Kilmore Quay and create an all-weather alternative to the predominantly outdoor experiences otherwise available. However the construction and operation of any such attraction is always costly, and if run on an independent basis its financial viability is always in doubt. We are aware that a major extension to the Stella Maris Centre is planned and that as part of that project, consideration is being given to incorporating some sort of more permanent exhibition onsite. This is to be welcomed and if designed properly could fulfill many of the requirements of an indoor attraction. More importantly, as much of the cost of construction would already be met through planned works anyway, it would be a very cost-effective way to proceed. Furthermore, attaching the attraction to an already successful and well-run community centre removes much of the risk surrounding financial viability – overheads are shared, staffing is shared and onsite facilities such as a café and toilets are already in place.
The main issue is ensuring that adequate space is available to create a genuine visitor experience and one which can justify an admission fee. Having reviewed the proposed space, we have concluded that this is possible – but the space needs to be assigned permanently to this function. ______85
Kilmore Quay & Environs Feasibility Study ______That does not mean that it cannot be used for other functions too, just that its primary function remains the visitor experience. What makes it possible to create the required experience in the space available is the ceiling height: with the height available, a suspended gallery or mezzanine area can be created, greatly increasing the exhibition area and adding texture and interest to the visit.
‘On the Water’, at the national Museum of American History Washington DC. .
As a first step, a full interpretative design needs to be commissioned. However, we believe that this should be guided by a general theme and this should be a marine-based theme looking at our interaction with the sea, with local folklore and history (both extremely strong), with the tradition of fishing in the area, with topical issues like climate-change, pollution, fish-stocks, marine plastics etc. Good examples of how thought provoking, thematic, exhibitions can be created in a relatively small space can be seen in the Science Gallery in Dublin for example. The exhibition material that is there already can be incorporated fairly seamlessly into the new design.
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However, without prejudice to whatever design ultimately emerges, we strongly recommend it include two new features, both based on Virtual Reality technology: these are “The Deep’ and ‘Virtual Saltees’ (both working titles). The first is an underwater experience exploring the sealife around Kilmore Quay and the second is a virtual trip to the Saltees – perfect for those who are unable to or unwilling to travel, or where the weather is unsuitable. We suggest VR as the medium because of its ability to deliver incredible experience in very restricted space, and also because the same space can be used to deliver both experiences.
We believe it should be possible to create something very special which would add significantly to the overall visitor experience of Kilmore Quay. Locating it in the Stella Maris Centre also opens up another area of the village to visitors. We recommend that concepts and a fully-costed interpretative design be commissioned. This should be done sooner rather than later so that, if necessary, it can feed into the build requirements for the new extension (even if only for electrics and services).
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Kilmore Quay & Environs Feasibility Study ______Recommendation 4: Tourism Accommodation – Enhancing the Offering
As we identified in Section 5 a key requirement to deliver meaningful destination tourism to Kilmore Quay and its environs is the development of sufficient accommodation stock to meet likely market demand and to ensure a range of accommodation types are available to meet individual visitor requirements. Our recommendation is that the community and key stakeholders support the development of a broader mix and scale of accommodation which builds on the existing accommodation assets currently available in the area but also encourages the establishment of new accommodation stock. Specifically, we recommend the following: 1. Support for the ongoing development of the Coast Hotel.
2. Support the establishment of a new 4* or 5* privately owned / operated hotel of scale in an appropriate location in the Kilmore Quay area. Such a hotel would have upwards of 50 rooms of varying types and ideally would have all the facilities required for inward tourism including a swimming pool/leisure centre.
3. Support the establishment of a new modern hostel offering in the Kilmore Quay area. This hostel would incorporate modern trends for this type of accommodation and could utilise an existing building / facility or involve a new build. In theory this hostel could be owned / operated privately or could be a community led initiative.
4. Support the community led DMO to be the catalyst / operator of a centralised marketing, booking and management operation along the lines of a localised Airbnb type service, utilising a fee model, which matches available capacity in the self-catering stock available in the area with potential visitors who wish to book this accommodation type.
5. Support new private entrants in the B&B sector in the area who provide this unique accommodation experience for visitors.
6. Support either community-led or private operator led (or a mixture of both) quality camping/glamping / motor home/other options, for those actively seeking this experience.
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Kilmore Quay & Environs Feasibility Study ______Case Study – Shepherd’s Huts Lack of accommodation at all levels is a major weakness identified in this study which is preventing Kilmore Quay from realising its potential as a tourist destination. It is one of the key obstacles to turning the village from a ‘day’ to a ‘stay’ destination. While construction of a new 4* or 5* hotel would be a gamechanger for the area, this is not something which the Community Development Association can deliver itself. However, there are two ways in which it can make a significant contribution towards the provision of increased tourist accommodation. One is to act as an intermediary, as described at No. 4 above, leveraging more and better use of the existing stock of privately owned self-catering units. The second is to supply additional units directly, becoming a first mover in this area, using a small area of community-owned land. A very quick and cost-effective way of providing additional visitor accommodation would be by way of ‘Shepherd’s Huts’. These are small units (typically 12ft by 7.5ft, with larger examples reaching 16ft) which can accommodate two people for short stays. Externally, the huts are attractive and well- suited to a seaside environment, and quirky enough to drive their own business.
Small Hut from Irish Shepherd’s Huts, Cork.
Internally, although small, they are well-equipped and comfortable, with a small kitchen and living/sleeping area, as well as a shower-unit in the bigger huts.
Interior of large Hut from Donegal Shepherd Huts.
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Kilmore Quay & Environs Feasibility Study ______There are two main suppliers in Ireland – Irish Shepherd Huts in Cork www.irishshepherdshuts.com and Donegal Shepherd’s Huts www.shepherdhuts.ie They range in price from €5,500 to €20,000. Donegal Shepherd Huts seem to offer best value- for-money: a 16ft hut from them will cost a little over €11,000. The initial outlay would be recovered easily over a couple of years (even with competitive rates and no more than three- four months occupancy) with the operation entering profit thereafter. Positioning the units close to the Stella Maris Centre would allow a shared reception as well as benefiting from increased custom through the café. The Community Development Association could take on the role of a ‘first-mover’ in this field, encouraging other privately owned venture to follow suit.
Recommendation 5: Destination Marketing Organisation: Community Driven Tourism
The research revealed the significant role the community plays in organising and promoting a wide range of events throughout the year in Kilmore Quay, many with a tourism focus. However, the findings would suggest that this needs to be further developed through a well-resourced marketing programme which is sustainable in the long term. This would complement the individual tourism providers existing marketing actions. Case Study County Cork has seen a massive increase in overseas visitor numbers in the last six years. In 2010 there were 955,000 visitors and this increased to over 1.3 million in 2016 with tourism destinations such as Kinsale and Clonakilty benefiting hugely. There are several features about Kinsale that are relevant to Kilmore Quay and these will be discussed in turn. Visitors make their holiday destination selection based very largely on websites and Kinsale’s is very nicely designed and it clearly promotes all of its assets. “A cooperative approach to destination development is required to achieve success. Visitors are much more likely to visit an area if they have a clear image of that area and its identity, and if businesses in the area fit with this identity and promote their product accordingly.” (Fáilte Ireland, 2018). The Kinsale website, illustrated below, very clearly conveys the tourism offering to the potential visitor. It also highlights the co-ordinated marketing approach adopted by the tourism providers, local businesses and community groups in the area. This website provides a complete overview of everything that a potential visitor needs to know about Kinsale including its heritage, tourism activities, events, accommodation, shops, eating and drinking and follow up contact information.
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Source: http://www.kinsale.ie Recommendations
Marketing Strategy
Tourism Membership
Website
We propose that Kilmore Quay should prepare a marketing strategy; establish a community tourism organisation (with members); and set up a tourism website. This could be developed through a tourism training course which could be delivered in the autumn of 2018. The outputs from the training course would be a marketing strategy; tourism membership organisation and a tourism website to promote Kilmore Quay and environs.
Marketing Strategy We recommend that a comprehensive marketing strategy should be developed to focus on: What product (s); What target market; What time periods; What purpose; What messages; What marketing channels; and What outcome (s) / objectives. Tourism Membership Set up a membership based tourism organisation with annual fees to support the website.
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Kilmore Quay & Environs Feasibility Study ______Website 1. Set up a website for Kilmore Quay that offers a complete visitor experience which is linked to the Kilmore Quay Information Centre in the Stella Maris Centre 2. Provide a complete listing of events on the website which is regularly updated 3. Invite all tourism members to submit high quality photographs to be used on the website or on promotional material for Kilmore Quay. In addition, there should be links to u-tube footage which promotes the area 4. Ensure accommodation providers in this locality are listed on the website 5. Seek support through social enterprise schemes to assist in the updating of this website. However, the membership fees will also be used to finance the technical components for developing and maintaining this website 6. The website should have a translation function into French and German 7. The overarching environmental theme for Kilmore Quay should be actively promoted throughout this website 8. Hold annual photographic and film competitions to attract high quality images for the website. This could be further developed through exhibitions in Kilmore Quay Recommendation 6: Capacity building
The consultation process in Kilmore Quay identified a wide range of new initiatives that the community, tourism and enterprise sectors would like to develop over the next five years. A very effective mechanism to achieve these results, is through the delivery of a series of bespoke training programmes, which are designed to deliver specific outputs.
Case Study Wexford Walking Trails was established through a LEADER funded training programme in 2012 that was targeted at communities who were interested in developing new walking trails in their locality. As a result of this training course, and on-going invaluable supports from WCC and Sport Ireland, a network of 17 trail members was established. Over a five-year period this voluntary network has achieved the development of over 43 walking trails across the county and created a suite of professional marketing materials (on-line and off-line), as illustrated below.
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Recommendations This research has illustrated the need for capacity building training in the Enterprise, Tourism and Community sectors and these will be discussed in turn. Enterprise Adding Value to the Seafood Sector - In the fishing sector there are a number of small operators who have demonstrated an interest and capacity for growth. It is recommended that an analysis of their specific needs is undertaken and then resources acquired to deliver training programmes to up-skill them in how to further develop added value products from marine resources. Shared Production Facilities - This training course could identify opportunities for developing shared facilities such as freezing, packaging, depurisation or branded marketing. These training courses should be linked to the proposed new marine business park which is being developed in Kilmore Quay by WCC. Environmental Branding – This report proposes that Kilmore Quay adopts a progressive attitude towards environmental sustainability and becomes a national leader in energy efficiency / renewable energy technologies. In addition, it is recommended that enterprise, tourism and community facilities audit and implement new technologies to reduce their carbon footprint. The greatest opportunity for this is in the design of new buildings such as the Marine Centre and the extension to the Stella Maris Centre. In order to achieve a cohesive and integrated approach to adopting environmental best practice in the enterprise, tourism, affordable housing and community sector it is recommended that a series of training courses are delivered in Kilmore Quay in partnership with Agencies such as the Three Counties Energy Agency, who expressed an interest in being involved in an initiative like this. The case study of the Aran Islands should be reviewed as there are plans to achieve energy independence in the Aran Islands by 2022.
Tourism Package Holidays - This research identified the need to develop integrated tourism packages that link accommodation, activities and the hospitality sector. There is scope to deliver short, output ______93
Kilmore Quay & Environs Feasibility Study ______driven training courses around the creation of integrated tourism experiences and themed short break holidays. These training courses would involve all businesses involved in the tourism sector and would include the holiday package design, identification of target audiences and marketing / social media. Examples of themed short breaks could include charter boat experiences, photography, writing, painting, film-making, nature tours, walking, angling, bird watching, marine activities etc. and this would include guest speakers, excursions, and locally caught seafood. These themed holidays could be promoted to domestic visitors or targeted at the UK market in collaboration with the ferry companies. Other examples include the development of integrated package holidays targeted at Continental Europeans or the American market focusing on bird watching, art, photography, nature experiences, and Norman Way tours. In addition, there is scope to develop packaged tours targeted at specific users such as the scouts, student field trips or language students.
Example: Pembroke Hotel, Kilkenny: 3 Night Ireland’s Ancient East Package
Source: www.pembrokekilkenny.com/offer/irelands-ancient-east/
One Day Tours – To cater for visitors in County Wexford there is huge potential to develop one-day guided tours which offer walking, cycling, angling, marine adventure, heritage and boat trips. This should be a complete integrated package including transport from Wexford Town, food and a full day schedule of activities. An example of this is the Paddy Wagon tours in Killarney, Co. Kerry. Source: /www.paddywagontours.com
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Kilmore Quay & Environs Feasibility Study ______Events / Festivals - An event in Co. Kerry, illustrated in this flier below, shows the schedule for a four-day event in Fenit. This type of festival could be considered in Kilmore Quay and the programme of events could be developed through a short training course which assists in the development of this integrated package of events and an effective marketing campaign.
Kilmore Quay also hosts the largest, small boat owner angling festival in Europe, which started in 1985. It is called the ‘Annual Rosslare Small Boats Festival’ and it is a popular competition amongst anglers from all over the UK. Opportunities to further develop this very successful event should be considered further in collaboration with the Committee and Inland Fisheries Ireland.
Community Youth – The research revealed the need to develop more activities and facilities for young people in the area. This could be achieved through delivering a series of themed training courses in the Stella Maris Centre. Some topics that were identified during the consultation process included a training course on film production which would include music, art, film making technologies and new IT skills. This could be undertaken in collaboration with the Gorey School of Art, WIT and IT Carlow. In addition, a youth sea safety / adventure training course could be held which focuses on water safety, tides, kayaking, sea swimming, raft building etc. The development of a sailing club would also provide an invaluable youth activity in this community. Events – The interviews with young people and existing community groups both expressed an interest in hosting events such as coffee mornings / cake sales, student enterprise stalls, art
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Kilmore Quay & Environs Feasibility Study ______outdoor events and seafood pop up shops etc. A short training programme could be held to explore this further leading to a calendar of events being scheduled throughout the year. Irish Music – Kilmore Quay had a reputation for traditional music which has faded in recent years. This could be reignited through workshops, leading to a concert and the formation of a traditional music group. This interest could also be fostered through the schools in the locality. Walking / Cycling – Hold a training programme to support the development of a series of walking / cycling routes around Kilmore Quay and the neighbouring villages. This is discussed in more detail under recommendation 6. Public Realm – The community have very successfully developed the Memorial Garden and other very attractive features in the village over recent years. This work could be further continued through a training course which includes how to create attractive village exhibits, attractive planting schemes and village renewal works which reflect the rich maritime heritage of this area. Memorial Garden, Kilmore Quay
Recommendation 7: Protecting the Village Character
Much of Kilmore Quay’s undoubted charm and attractiveness as a visitor destination is due to its many thatched cottages and a surrounding landscape of stonewalled fields. With the possible exception of Adare in Limerick, Kilmore Quay is probably the finest thatch-village in Ireland. In fact, as Adare is a planned village, constructed in the 19th century in imitation of an English village, Kilmore Quay is actually much more important from the perspective of Irish vernacular architecture. It is, quite simply, unique.
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Kilmore Quay & Environs Feasibility Study ______It is noteworthy that this aspect of the village’s heritage was something which crossed all boundaries in our various surveys and consultations, recognised and loved by young and old alike. In the circumstances, it will be no surprise that one of our priority recommendations is the protection of the village character and its landscape setting.
The number and quality of surviving thatched cottages in Kilmore Quay makes it unique in terms of Irish villages. (Image www.irisharchaeology.ie)
Kilmore Quay’s importance needs to be give tangible recognition. So, we recommend that designation of the main street of the village as an Architectural Area of Conservation be sought by the community. This designation can be bestowed by the County Council and could be an objective for the next County Plan. An Architectural Conservation Area (ACA) is a place, area, group of structures or townscape that is of special architectural, historical, archaeological, technical, social, cultural, or scientific interest, or that contributes to the appreciation of a Protected Structure. It is a mechanism, which aims to identify and protect areas of special significance and promote an awareness of this significance. Buildings falling within the boundaries of an ACA can be both protected structures and non- protected structures. There are certain implications for development within an ACA - protection generally relates to the external appearance of structures and features of the streetscape. It does not prevent internal changes or rearrangements provided that these changes do not impact on the external appearance of the structure. The aim of ACA designation is not to prevent development, rather to guide sensitive, good quality development, which will enhance both the historical character of the area and the amenity of those who enjoy it. As part of the process of designation as an ACA, candidate areas must be individually assessed and have their own character appraisal and policy framework document prepared. We believe ______97
Kilmore Quay & Environs Feasibility Study ______this can only be positive for Kilmore Quay. In this context, we also recommend that Kilmore Quay ask the Council to commission a Village Design Statement as soon as possible. We would like to see Kilmore Quay accorded national recognition as the finest example of a thatched vernacular village in Ireland. Hand-in-hand with this process, we further recommend that a framework of practical supports be put in place for owners of thatched houses within the designated area. This should include a higher percentage rate of aid for rethatching and a reduction in the cost of insurance. We believe both are justified in the light of the significance of Kilmore Quay at a national level, the contribution which thatch owners make towards visitor revenue, and the very real risk that the unique character of this village could be lost if we do not intervene now. Collective bargaining may provide a route towards reduced insurance premiums while recognition of thatch as a unique, native, and sustainable form of insulation may offer some opportunities for additional assistance towards existing or new roofing. We are prepared to offer our services on a pro-bono basis to help move this element of the project forward. Finally, a programme needs to be put into place to preserve and restore the stone walls that contribute so much to the landscape and village setting. A first step would be to characterise the local styles and then to organise training and other supports towards restoration. We understand the Council is prepared to help in this area.
Case Study – Parc La Brière, France. The region of La Brière in Brittany is home to 60% of the thatched cottages in France, comprising more than 3,000 thatched roofs (houses and out-buildings). The entire area is designated a Regional Natural Park and is a major visitor attraction.
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Kilmore Quay & Environs Feasibility Study ______The conservation and up-keep of this rich heritage has been maintained thanks to the support and funding provided by a partnership of organisations including ‘Le Parc’, local, regional and county authorities, all of which have facilitated the restoration of a great many of the thatched cottages. There are many similarities between la Brière and the South Wexford coast – similar landscape, important (designated) natural heritage areas, and a very similar cultural mix. We believe that there are lessons to be learnt for Kilmore Quay – and indeed South Wexford generally - in the way in which La Brière has managed to save and indeed grow its precious heritage of thatched buildings. Developing formal links between the two areas could be a useful step, and one which ultimately could harness EU funding through a dedicated InterReg project in both regions.
Recommendation 8: Affordable Community-led Housing
In the previous chapter, we looked at some possible approaches to providing affordable community-led housing in Kilmore Quay. Here, we are making some very clear recommendations in that respect. First, we recommend that some community-owned land be used to help the provision of affordable housing in Kilmore Quay. Second, and in the light of repeated concerns expressed through the consultation process that the unique character of the village be protected and enhanced, we recommend that the ‘Poundbury’ approach be taken. What we mean by this is that development of new housing in the village be guided by the ‘vernacular’ architecture of the old village. This means that any new housing built on community-owned land should look ‘similar’ to the traditional forms that we see on the main street today, or which are at least strongly complementary. It does not mean producing replica buildings, but it does mean that the new development flows seamlessly into the old.
Some characteristic structures of Kilmore Quay.
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Kilmore Quay & Environs Feasibility Study ______For the same reason, we feel that new development should not be in the form of housing estates; instead we suggest that affordable housing be constructed along a new village street, terraced in places, and reproducing the village ‘feel’ of the existing main street which is quite different from a housing estate. This will also allow for improved density of housing. While architects tend to avoid replicating traditional house designs, understandably seeing this as ‘dishonest’, we believe that Kilmore Quay is a special case. There is an opportunity here to create something modern, comfortable and affordable, which does not compromise the architectural integrity of the village. This is not pastiche: it need not slavishly follow the earlier vernacular design but it should be strongly informed by it.
New street created in Poundbury, Dorchester. The houses are completely modern but the forms are traditional and create an environment in which people simply like living.
Thirdly, because there is a design imperative here, both in terms of house design and streetscape, we believe that the community needs to retain overall control of any new development. This means avoiding the easier option of simply selling-off sites in favour of developing an overall design-plan that maximises housing density and actually enhances the village character. There are a number of different models that could be employed to achieve this: a community- developer partnership; a community-commissioned development (e.g. through a housing co- operative/association); or a private development on foot of community-approved design (perhaps by way of competitive tender). These are options which the community will have to consider further, but whichever approach is taken our recommendation is that the community should control design.
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Kilmore Quay & Environs Feasibility Study ______Recommendation 9: Road and Village infrastructure
The public consultation process revealed the high value people place on the quaint, attractive streetscape of Kilmore Quay. However, there were concerns around the narrow main street which is dangerous for pedestrians. It was felt that this also restricted people walking through the village as most visitors tended to park next to the Harbour and then walked to the Memorial Garden and Ballyteigue Burrow. As a result of these findings, site visits were undertaken to explore new walking trails which could be developed within the village. This study was also cognisant of the proposed Kilmore Quay Link Road, Marine Business Centre and Sewerage System which is to be developed in Kilmore Quay over the next five years. “It is a charming village and there is a very strong sense of community. Local people highly value the scenic nature of Kilmore Quay and the peace and tranquility.” (local resident, 2017)
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1. Ensure that the quaint, attractive streetscape of Kilmore Quay is retained by ensuring that all new developments are compatible with existing building designs and materials 2. Protect and further enhance the dry stone walls in the village as they are an important heritage feature in Kilmore Quay 3. Construct a carpark at the Stella Maris Centre to address the current parking issue in the village and also explore other options 4. Create a walking trail along the proposed new Kilmore Quay Link Road to facilitate a circular walking trail around the village 5. Evaluate the traffic management flow in the village once the Link Road has been constructed to identify if any changes need to be made to traffic patterns along the main street 6. Address issues such as litter and dumping and organise initiatives to tackle this problem 7. Introduce a by-law preventing campervans parking on the public highways.
Narrow main street with no footpath and traditional thatched cottages
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Recommendation 10: Cycle / Walking Routes
This research revealed the community’s huge interest in coastal walks, cycling and possibly developing new initiatives along the canals or creating a link to the potential Rosslare Harbour to Waterford Greenway. In particular, students in Kilmore National School expressed a desire to be able to cycle safely between the villages of Kilmore Quay, Kilmore, Bridgetown and Baldwinstown. This was explored through a series of site visits and the suggested routes are illustrated in the map below. Site Visit: Assessment of Cycle Routes
Red Route – Kilmore Quay to Bridgetown (9.6km) Blue Route - Kilmore Quay to Kilmore (5km) Green Route – Bridgetown to Kilmore (4km) ______103
Kilmore Quay & Environs Feasibility Study ______Recommendations 1. Set up a working group of people interested in developing walking / cycling trails around Kilmore Quay and its environs. 2. Train the working group members in mapping skills and how to establish walking / cycling trails in conjunction with the WWT network, WCC and Sport Ireland. 3. Explore opportunities to install cycle tracks in this area when there are road repairs scheduled to be undertaken. 4. Consult and collaborate with landowners such as the OPW, NPWS and private landowners so that long distance trails can be established. 5. Secure funding under schemes such as the Recreation Grant so that walking and cycling trail infrastructure can be erected between Kilmore Quay, Kilmore and Bridgetown. This is of long term strategic importance so that a spur from the potential Greenway, which passes through Bridgetown, can support visitors cycling safely to Kilmore Quay. Identification of off-road routes should be prioritised if at all possible. 6. Deliver safe cycling training to young people and organise community events to promote the network of cycling routes between Kilmore Quay, Kilmore and Bridgetown. 7. Explore the development of long distance coastal walking trails along the south coast. Potential routes could include Kilmore Quay to Duncormick and Kilmore Quay to Rosslare Harbour via Our Lady’s Island, Carne and St. Helen’s. Issues such as coastal erosion, landowner permission and environmental assessments would be necessary due to the nature of this soft coastline with environmental designations. However, the stunning landscapes with its heritage and rare fauna and flora makes the development of coastal walking trails very appealing. This unique coastline has been comprehensively documented in publications written by Jim Hurly and also very attractively presented in the ‘Slí Charman South Wexford Coastal Path’ publication. 8. Organise long distance guided walking tours in collaboration with accommodation providers, heritage guides and transport operators due to the linear nature of the coastal path. 9. Create tourism packages which utilise the coastal path, the EuroVelo route, Norman Way, and marine activities. These tours should be specifically designed to suit specific target groups such as young people (scouts, students etc.), Culturally Curious and Great Escapers (Fáilte Ireland visitor categories).
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Kilmore Quay & Environs Feasibility Study ______Recommendation 11: Marine Sector Business Park in Kilmore Quay
WCC have recently purchased an 11 acre site in Kilmore Quay and they are committed to the establishment of a Marine Sector Business Park (MSBP) on this land, which is already serviced for sewerage. The MSBP will be established by WCC to encourage and support an expansion of marine related enterprise, research, and shared services / facilities to boost economic activity in the Kilmore Quay area with a clear focus on the Ocean Economy2. Currently the landed overall catch in Kilmore Quay is utilised in a number of ways – landed and shipped elsewhere; boxed & sold; or value added processed. The MSBP will have as one of its enterprise objectives to increase value added operations in the Kilmore Quay area and support unnecessary transport for activities such as cold/freeze storage. The BIM 2017 report ‘The Business of Seafood’ identified the landings at Kilmore Quay at a value of €11m and the Volume of landing tonnes at 4,300. BIM’s recently launched (May 2018) ‘Statement of Strategy 2018- 2020 – Enabling Sustainable Growth‘ also signposts the national and international opportunities in the years ahead. One of these opportunities concerns identification of new species – blue-fin tuna being of potential significance for Kilmore Quay (but requiring a quota to be negotiated). The MSBP will follow a ‘mixed use’ strategy i.e. a combination of interlinked yet individual activity areas with a common marine focus which in the format suggested can justify the investment by WCC in the establishment of the facility and importantly deliver the desired outcome over the medium to long term (five years plus). The opportunity for existing business operators to migrate to the new Business Park should be considered by all in the context of future-planning for growth and development. Potential elements of the MSBP development should include: 2. Marine Related Private Enterprises/Public Service Units should be available within the MSBP to facilitate enterprise operation by private operators drawn ideally from some of the following sectors/activities:
Established Industries o Seafood Processing o Aquaculture Processing o Marine Retail Services o Marine Manufacturing, Construction and Engineering o Shipping & Maritime Transport o Supports to Tourism in Marine and Coastal Areas
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Emerging Industries / Public Service o Marine Advanced Technology Products and Services o Marine Commerce o Marine Biotechnology and Bio-products o Marine Renewable Energy o Marine Environmental Protection o Public Service Building(s)
3. Research / Education
On-site research / education facility with close operational linkages to regional I.Ts, BIM, and to Industry. Two areas which hold potential for on-site research at the MSBP are: (1) An incubation seafood regional hub centre. WCC working in conjunction with Rikon are currently in the final stages of developing a report and strategy to build capacity with small independent fishermen and primary producers to advance to a stage where focused development of an incubation centre with a commercial focus is viable, supported by first class research, science and innovation. Key actors here are WCC, BIM, Industry, and 3rd level Institutions (e.g. WIT & CIT). (2) A science led research project focused on the science pathway towards the reduction of plastics in our oceans. Internationally this is a growing problem worldwide with funding streams identified to pursue solutions. As a first step WCC should consider in conjunction with WIT funding a doctorate led initial research investigation into this area. The fee for this grounding work is not significant.
4. Shared Services / Facilities To service the needs of the existing large scale seafood processing companies already operating in Kilmore Quay who have identified a need for shared services in the area we recommend the MSBP incorporate particular shared service facilities which users would utilise and pay commercial usage fees for. These facilities should include:
Quick Freeze / Storage Facility • Transport Parking and Loading Capacity • Site Security
5. Infrastructural Requirements It is important that the MSBP incorporate adequate infrastructural requirements such as:
Appropriate road access • Adequate 3 phase electricity supply •State of the art broadband Secure and adequate water supply • Adequate sewerage treatment connection • Loading / Parking facilities • Site Management / Meeting Building
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It is proposed that the new link road will be constructed in 2019 and that construction work on the MSBP will commence in 2020. The scale and timing of the MSBP will be dependent on private sector investment and other funding sources being available. Case Study – Oban, Scotland “The Highlands and Islands of Scotland are rich in marine resources. They underpin a vibrant and growing economic cluster based on marine science. This includes innovative enterprises, world-class research, excellent locations and facilities, a skilled talent pool, strong government support for business, and close links between policymakers, industry and academia”. (Marine Science – Highlands and Islands of Scotland – May 2014). Included within the activity range undertaken in the area are:
Acquaculture Acquaculture Research Marine Biotechnology Marine Bio-fuels Marine Renewable Energy Research Expertise – Marine science, environmental research, marine R&D and knowledge exchange provision European Marine Science Park – Oban http://www.europeanmarinesciencepark.co.uk Enterprise Area Status Business Support Seafood Processing
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Recommendation 12: Potential Harbour Area Development
1. The Harbour The current working harbour at Kilmore Quay is a key strategic asset in the area. The harbour is at the core of the area’s unique characteristic. It connects both physically and emotionally the area’s immediate connection to the sea, its people, and its rich maritime heritage. The harbour itself fulfils dual usage roles i.e. that of a working fishing harbour and as a harbour used for marina activity and tourism. Kilmore Quay harbour is one of the most important working fishing harbours on the South and East coast and catch landed there is responsible for the existence of the very progressive fish processing enterprises located in the vicinity. This activity (vessel and onshore) is the major catalyst for employment in the immediate and surrounding areas. The development and evolution of the harbour over recent years, with the addition of the marina and vessel based tourism activities, has contributed significantly to increasing visitor numbers in Kilmore Quay. Combined, these two separate yet linked activities at the harbour when taken together with the built, natural, and cultural heritage assets of the village and hinterland make a significant contribution to the unique ‘feel’ of Kilmore Quay. These elements together with the warmth and friendliness of the people of Kilmore Quay are some of the key drivers for the growing number of visitors to the area.
The harbour itself is owned / operated by WCC and their commitment and investment over many years is self-evident.
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Kilmore Quay & Environs Feasibility Study ______During the public consultation and stakeholder engagement process, the harbour has featured as a discussion point and as an area where individuals believe further development is desirable. Specifically, trawler operators have identified capacity issues as an area for concern in the existing harbour as is the safe berthing of vessels in challenging weather conditions. In addition, the marina also has capacity issues as there are more enquiries for berthing than can be accommodated within the current number of marina berths available. A suggestion emanating from a number of sources therefore is that a large-scale development of the harbour facility should be considered. This suggestion would involve an investigation into the possibility of the creation of a new harbour adjoining the existing harbour i.e. the area between the existing harbour wall and Forlorn Point. A strongly innovative suggestion was also made that this new harbour be designed as an 'ocean-energy generator', using tide and wave power to generate electricity through turbines built into the breakwater structure. The consulting team has investigated one very successful example of this in NW Spain. Approaching a new development from this angle could unlock other sources of funding, as well as becoming a flagship project nationally. Such a development has obviously considerable cost and other implications but we recommend that a Feasibility Study be undertaken by WCC to identify the likely costs involved, timeframes, the business case for such a development, together with the identification of environmental, legal, safety, and other key considerations. This would allow Kilmore Quay to capitalise on new opportunities, which may emerge, as a result of Brexit. Kilmore Quay Harbour – A Hive of Activity
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Kilmore Quay & Environs Feasibility Study ______2. The ‘Frontline’ Harbour Area The ‘Frontline’ Harbour streetscape i.e. the immediate area fronting the existing harbour and the potential new commercial harbour location is currently utilised on the seaward side of the public road by public toilets, scuba dive and harbour master’s buildings, two dedicated car parks, children’s playground, and walkway to the memorial garden and beyond. On the village side of the road the ‘frontline’ streetscape is a mixture of industrial buildings and commercial units linked to current or past shore based seafood packing or processing activities, retail, and food and beverage enterprises. The industrial building stock is a mixture of utilised buildings /unoccupied buildings and adjacent sites. The unoccupied buildings in particular appear to be in bad repair. Either immediately with the unoccupied buildings/sites, or over time, if the activities in the occupied buildings were to migrate to the Marine Sector Business Park, then a significant portion of the industrial buildings and the sites they occupy in this ‘Frontline’ streetscape area may become available for a reimagined development. We believe merit exists for active consideration by WCC to the designation of this ‘Frontline’ streetscape area on the village side of the public road to be restricted for planning purposes to the following uses, thereby protecting the overall character of the village and the pursuit of individual and collective recommendations outlined in this report.
Tourism accommodation of scale with leisure facilities. Showcasing the seafood and maritime skillsets of the area (e.g. a model like the English Market in Cork perhaps jointly supported by all the seafood enterprises in the area). Retail and/or food and beverage enterprises and restaurants.
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Kilmore Quay & Environs Feasibility Study ______6.5 Summary
This report has outlined a series of recommendations to enhance the enterprise, tourism and community sectors in Kilmore Quay and its environs over the next five years. These have significant financial and human resource requirements but it is our belief that these actions can be achieved if there is collaboration between all the stakeholders in Kilmore Quay in conjunction with the relevant agencies such as WCC, BIM, WWETB, WLD, Failte Ireland and Third Level Institutes etc. We foresee that to implement this plan funding will be required for capital works, events, training, mentoring and animation. The Town and Village Renewal Programme (2018) is an ideal mechanism to initiate some of the short-term priorities in this plan and should be seriously considered. In addition, we are aware of the new Rural Regeneration Fund that will be announced in July 2018. Existing sources of funding are considered further in section 8. In addition, we recommend that a series of working group are established to progress certain recommendations. Each working group would be tasked with the responsibility of reporting to the Kilmore Quay Community Development Association to ensure that there is effective co- ordination between all of the different projects.
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Section 7 Action Plan
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Section 8 Strategic Partners & Funding Opportunities
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Kilmore Quay & Environs Feasibility Study ______Section 8 Introduction The previous section details the 12 recommendations that emerged from this research. The research findings, recommendations and household survey results were presented at a public meeting on the 21st May 2018 and posted on the Stella Maris website. The public were then given the opportunity to ask questions or submit suggestions over a two-week period. These comments were considered, prior to finalising this report. A summary of the comments received are in the appendices.
The contents of this report will be reviewed by KQCDA for possible implementation as they see fit. However, it is recognised that elements of this report might change due to new opportunities becoming available or further feedback from the local community.
8.1 Fundraising Context To implement the initiatives in this plan funding will need to be secured from a number of sources. It is also recommended that several community representatives are nominated to monitor notices for grant programmes as they are regularly advertised in the local newspapers or through the Public Participation Network (PPN-WCC). Ensuring that Kilmore Quay accesses as many of these opportunities as possible will be vitally important for the implementation of this plan. These grant programmes also often require matching funds from the community themselves so ensuring that local funds are raised is imperative.
Local fund-raising Community Lotto / Regular Direct Debits / Community Draw: These are all examples of on-going fundraising mechanisms that community groups frequently use to finance on-going initiatives.
Events: These could be held on an on-going basis to raise funds for this plan. Successful examples around the county include: ‘Strictly Come Dancing’; ‘Cookery Bake Off’s’; ‘Walking Events’; ‘Sporting Events’; ‘Garden Party’; and ‘Music Nights’.
8.2 Loans Clann Credo Loans: This is a social investment fund which aims to support people in the building up of stronger communities. Examples of the type of projects that they invest in include community businesses, social enterprises, and supporting the delivery of community services and amenities.
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Kilmore Quay & Environs Feasibility Study ______8.3 Volunteering The community spirit was widely recognised in the survey findings. The support and time that so many people freely donate to this area is tremendous and Kilmore Quay is very fortunate to have so many people who have such a sense of local pride in their locality. The challenge is to broaden this further so that the implementation of this plan does not rest on a limited number of individuals. It is also vitally important to co-ordinate the work of all voluntary groups so that mutual synergies can be identified. The KQCDA welcome all volunteers to assist in the implementation of this plan. Through working together all these ideas and more are possible. 8.4 Grants LEADER: Over the last twenty-five years this European programme has been accessed by communities, individuals and small businesses to assist in the development of a wide range of new services and facilities in villages and towns across County Wexford. The LEADER programme is administered by Wexford Local Development and this could be sought to develop some of the initiatives identified in this plan.
FLAG: This European programme supports the diversification of coastal areas. Funding was secured to support the preparation of this plan and another application has been lodged to develop The Pound and the Old Grain Store.
Rural Regeneration Fund: This will be launched shortly and while the details are not yet clear, we recommend that this should be monitored closely.
There are also a range of other grants including sport; youth; environmental and others that are regularly advertised and should ideally be applied for where relevant. The PPN regularly advertises all grants that are available and this should be regularly reviewed.
8.5 Agency Supports Accessing in-kind supports from Government Agencies is also very important. In some instances, funding might not be readily available but the provision of technical expertise and other supports can sometimes be provided instead. Examples of agencies that can offer their support include: WCC; BIM; Third Level Institutes, NPWS; Failte Ireland; and OPW.
Summary The on-going raising of local funds; accessing grants and seeking agency supports for the implementation of this plan needs to be considered by the KQCDA to ensure this study is implemented over the next five years. It is recommended that a series of working groups are established to oversee the implementation of some of these recommendations. ______122
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APPENDICES
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