FACT SHEET

SAS® Web Optimize your ’s performance

Overview Key Benefits What does SAS® Web Analytics do? Organizations – regardless of industry – • Make better business and market- SAS Web Analytics collects, cleanses gather huge volumes of data from their ing decisions. Conventional Web and organizes large volumes of raw data Web channels, but are often challenged tools are limited to after-the-fact mea- from your website and integrates it with to generate business value from it. To surements and reporting, but SAS offline sources. After providing built-in analysis of Web data, the solution pres- make informed business decisions, you advanced analytics uncover hidden ents the information through a customiz- must be able to efficiently convert the patterns in your data. By discovering able reporting system with easy-to-use, volume and variety of raw Web data relationships between data elements interactive tools. into knowledge. and underlying drivers, you can refine business strategies and maximize ® Why is SAS Web Analytics Click-throughs and visitor counts are your returns. important? not enough – you need to know who’s • Create customized reports. SAS SAS Web Analytics surfaces valuable visiting your website and what the ex- business intelligence through tools Web Analytics includes a fully docu- perience is like in order to develop the that allow you to control the data. You mented and open dimensional data can create reports customized for your most effective campaigns and market- model for all historical data. You can organization, not just your industry. SAS ing strategies. define, generate and publish custom- software’s advanced analytics go beyond ized reports to analyze the information reporting, forecasting future trends and You also need to know where your most important to you. customer behavior – so you can optimize site visitors are coming from. Which your strategies and budget. • Maintain ownership of your data. keywords drive the most traffic? How Whether you choose to have SAS ® can you optimize the ROI on your paid For whom is SAS Web Analytics Web Analytics on your own site or searches? To get answers, you must be intended? managed on demand, your organiza- able to decipher what your Web data SAS Web Analytics is designed for tion maintains ownership and control executives and managers in charge of is telling you. SAS Web Analytics is the of all your data. You can easily drill gleaning business intelligence from their key. organization’s website and using that down to the granular level of your data without paying high fees to an information to improve marketing ROI SAS Web Analytics automatically turns and online customer interactions. outside vendor. raw Web data into valuable busi- ness information. Driven by advanced analytics, the solution lets you monitor key performance indicators (KPIs) and understand the factors that influence each business metric. This, in turn, lets you successfully refine your marketing and service strategies to achieve your business goals. Solution Overview determine the significant metrics that Built-in analysis shows you how visitors drive a target KPI, then develop what-if navigate your website and reveals the SAS Web Analytics goes beyond scenarios by defining how much the flow of visitors through a user-defined merely tracking and reporting what has target KPI needs to improve. The solu- set of pages. In addition to showing happened on your website. Forecast- tion then determines how much each the drop-off at each step, the reports ing based on award-winning analytics individual driver metric needs to change track users as they flow into, out of and allows you to predict which strategies to achieve your goal. The solution also through the funnel – so you’ll know ex- and customer segments will be most includes performance monitors that al- actly where visitors enter the funnel and profitable. A sophisticated yet easy- low you to set and manage goals. You’ll where they go when they exit. Expand- to-use reporting system enables you be able to make better decisions with able and collapsible lists of pages show to monitor and analyze search engine the performance monitor’s short- and the most popular customer paths. activities so you can optimize both your long-term performance indicators. site and your paid-search strategies. Enhanced online analytics data model Analytical reporting The enhanced online analytics data Advanced analysis of KPIs SAS Web Analytics includes prebuilt model provides a detailed, historical Forecasting and trending capabilities reports and a robust reporting environ- view of customers’ activities, includ- set this solution apart from other offer- ment for custom and ad hoc reporting ing “from pages” viewed, searches ings in the marketplace. With SAS Web needs. This reporting environment executed and “to links” clicked. It also Analytics, KPIs are not just tracked; frees you from the need to pay high keeps a full history of every campaign they’re analyzed to determine the consultant fees for full data access by and every keyword that brought visitors underlying drivers. With the advanced delivering deep value from your data to your site, and links them with goals econometric time-series techniques in that helps you to address your unique achieved – such as purchases, registra- SAS Web Analytics, you can statistically business challenges. tions or applications.

Figure 1: Funnel report showing the flow of visitors through a set of user-defined pages. Through the superior analytical capabil- Key Features ities of SAS Web Analytics, you’ll have access to a level of detail that lets you Performance monitor look beyond simple first- or last-click at- • KPI display for quick identification of areas performing above or below expectations. tribution to truly analyze the efficiency of • Trending graph shows both current and past performance of the KPI. your interactive marketing techniques. • Forecast graph shows trend and projection with upper and lower confidence levels. • Goal graph displays performance relative to a goal.

SAS Web Analytics shares its data Performance insight model with SAS for Customer Experi- • Displays performance and forecast values of key metrics driving KPIs. ence Analytics, providing a seamless • Includes a goal-seeking tool to help you determine the change required in a metric to increase upgrade path for businesses that want or decrease KPIs by a designated percentage. to go beyond website performance Graphics analysis and into multichannel customer • Report incorporates expandable thumbnail graphs for quick viewing. Stoplight and other analytics. selectable KPI graphics clearly indicate short- and long-term performance.

Search engine bid management reporting Funnel report SAS Web Analytics includes search • Wizard allows for easy development of reports to track visitor flow through key processes within a website. engine marketing reports for online • Enhanced visualization in funnel shows visitor flow into, out of and through funnels. marketers who want to maximize their and optimiza- Path report tion efforts. Paid-search analysis and • Identifies where visitors were on a site before and after they accessed a particular page. reports employ metrics to determine • Includes an expandable and collapsible bulleted list to the most popular paths used by visitors the effectiveness of an organization’s to navigate the site. marketing campaigns and keywords. Drop-down report menu An organic search analysis catego- • Easy selection and filtering of reports by profile. rizes visits from search engines by nonpaid keyword search terms and Search engine bid reporting user-selected goal pages. Additionally, • Supports Google AdWords, including data extract from Google AdWords using a Web service. the solution’s econometric time-series • Report displays paid-search performance, cost, top-performing ads and keywords. techniques allow you to perform trend Organic search reports analysis. • Goal page summary. • Organic search word effectiveness (top X search terms). • Organic search word overview (goal pages and associated search terms). • Search is allowed not only on exact search terms used, but also on terms that contain a certain substring, such as all terms that contain “buy now.”

Response tracking for SAS® Real-Time Decision Manager • Allows you to assign any online response (e.g., purchase or registrations) with any offer pro- vided by SAS Real-Time Decision Manager. Technical Requirements

Server Environment • HP HP-UX (64-bit) • IBM AIX (64-bit) • Microsoft Windows (64-bit) • Oracle Solaris (64-bit) • Red Hat Linux (64-bit) • SuSE Linux (64-bit)

Supported Web application servers • Jboss • Oracle WebLogic • IBM WebSphere

Supported Web browsers • Microsoft Internet Explorer • Mozilla Firefox

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