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Smart Home Making the Smart Home a Reality

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Smart Home Making the Smart Home a Reality Smart Home Making the smart home a reality GfK smart home study 2015 © GfK 2015 | GfK smart home study 1 Market potential © GfK 2015 | GfK smart home study 2 Why focus on the smart home? The smart home category has huge potential and has led to a number of organizations planning to address this market in 2015 and beyond . Businesses from diverse industries are investigating the opportunities . The market is expected to expand rapidly as more brands see the potential . Companies as diverse as home retailers, insurance providers, utilities and tech companies all interested in Smart Home . Market forecasts globally suggest the market could range from $40bn* to over $58bn** globally by 2020 Sources: *GSMA Vision of Smart Home Study 2011, **research report by MarketsandMarkets © GfK 2015 | GfK smart home study 3 But a number of questions remain Are consumers The main barriers ready for the to adoption? 1 smart home? 3 Which brands are What elements trusted to deliver the 2 are key? 4 smart home? © GfK 2015 | GfK smart home study 4 Answering your key questions Businesses require consumer insights to guide the development of their strategy in this increasingly competitive market place © GfK 2015 | GfK smart home study 5 Our insights © GfK 2015 | GfK smart home study 6 GfK’s smart home study We surveyed +7,000 consumers across 7 markets to support you in making sense of the market potential 7 Markets SDA Brazil, China, Germany, MDA 4%Japan, South Korea, UK, USA 14% +7,000 Digital Technics Interviews 81% Online Methodology On the following slides, we give you a preview of our detailed market data © GfK 2015 | GfK smart home study 7 ‘Smart Home’ as a term resonates with consumers….. Aware 91% Some knowledge 68% Smart Home © GfK 2015 | GfK smart home study 8 Key technologies that are expected to have the greatest impact on consumers lives are…. 54% Mobile payments 51% Smart home seen as one of the most likely technologies to have an impact on consumer lives 41% 3d Printing 33% Wearables © GfK 2015 | GfK smart home study 9 The areas that are most appealing around the Smart Home centre on….. 55% Security & Control 43% Health 53% Energy/Lighting 43% Appliances 48% Entertainment & Connectivity © GfK 2015 | GfK smart home study 10 Main barriers to adopting Smart Home technology are…. High Cost 36% Poor internet connection 25% See no barriers 23% © GfK 2015 | GfK smart home study 11 A mix of organisations are trusted to deliver Smart Home across the key aspects 16% Electronics mfr Global tech 15% Security & Control High st retailer 9% 9% Mobile operator Online retailer 22% Telecoms Utility Energy/Lighting 16% 9% 13% 17% Entertainment 15% & Connectivity 13% 11% © GfK 2015 | GfK smart home study 12 Consumers tend to prefer sourcing their Smart Home technology from a single provider 29% 45% prefer a range of 25% prefer a single vendor to have no preference vendors to provide provide Smart Home Tech on vendors 3Smart Home Tech 1 2 © GfK 2015 | GfK smart home study 13 Your Growth from Knowledge © GfK 2015 | GfK smart home study 14 Our detailed reports give you unique insights to drive your success in the smart home market We explore the following areas: Importance/awareness of smart home relative Which smart home products or solutions are to other trends (e.g. mobile payments etc.) of most interest Satisfaction with any smart products or Understanding of the smart home solutions currently owned Current/potential adoption levels of smart Barriers to adoption home solutions Key drivers/perceived benefits for smart home Sectors and brands trusted to deliver smart solutions home solutions © GfK 2015 | GfK smart home study 15 The study covers five main categories within the smart home As well as evaluating consumer response to the smart home at a holistic level, we also explore specific use cases within each category Security Appliances Entertainment Energy Health & control & connectivity & lighting . Smart blinds or shutters . Smart toothbrush . Streaming multi room audio . Smart thermostat . Personal scale . Alarm system . Smart kettle . Smart TV . Energy manager . Blood pressure monitor . Motion sensors for doors & . Smart coffee maker . Smart set top box . Smart control radiator . Fitness and activity tracker windows . Smart air conditioner . Smart . Smart meter (energy meter) . Smart Baby monitors . Smart detectors . Smart refrigerator Tuner/Amplifier/Receivers . Monitoring of boiler at a . Medication monitor/reminder . IP camera . Smart washing machine . Home Plugs distance . Disease activity monitor . Access control (digital keys) . Robot vacuum cleaner . Routers . Smart lighting (smart lamps) . Smart Doorbell . Repeaters . Smart light control . Smoke alarm & air quality . W-LAN sticks sensor © GfK 2015 | GfK smart home study 16 Get in touch For more information about the study or to purchase our reports, please contact: Ranjiv Dale Technology Director, UK Tel: xxxxx Email: [email protected] © GfK 2015 | GfK smart home study 17.
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