7/27/2016 Form Statistics
Submitter DB ID 5607 IP Address 50.58.144.2 Submission Recorded On 07/21/2016 10:00 p.m. Time to Take the Survey 56 minutes, 47 secs.
Page 1
Please fill out all of the information below to apply for the Queen Creek Festival Partnership
Program.
1. Name of organization
Levitate Agency
2. Federal Tax ID Number
470992950
3. Mailing Address
Street 3044 S. Martingale
City Gilbert
State Arizona
Zip 85295
4. Physical Address
Street 397 S. Gilbert Rd. Suite 140
City Gilbert
State Arizona
Zip 85295
5. Sponsorship Funding Amount Requested
Cash $14,000.00
InKind $0.00
6. Provide a brief description about your organization.
http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 1/8 7/27/2016 Form Statistics
A public relations, marketing and events firm located in Gilbert, AZ. This agency focuses on developing brands,
creating “the buzz” and producing a variety of community events. Levitate serves clients across Arizona and the
southwestern U.S. Spearheaded by former television news journalist Tiffany Shultz, Levitate Agency knows
what makes a story newsworthy and utilizes this inside knowledge to the benefit of its many clients. Levitate
Agency creates events in the community that offer a variety of opportunities and benefit many local charities.
For more about Levitate Agency visit LevitateAgency.com, or follow developments on Facebook.
7. Event Contact
Name Tiffany Shultz
Title Principal
Email Address [email protected]
Office Phone (480) 5866711
Cell Phone Not answered
Fax number Not answered
How long owned? 2 years
8. How did you hear about Queen Creek's Festival Partnership Program?
Previous Applicant/Recipient
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Event Overview
The selected FPP Event cannot directly compete with the following Town produced or Town
sponsored events:
Founders’ Day: Last Friday in September
Trunk or Treat: Last Saturday before Halloween
Holiday Festival and Parade: First Saturday in December
Queen Creek Block Party: First Saturday in March
Roots N Boots Rodeo: Second ThursdaySunday in March
Spring Into QC: Saturday the weekend before Easter http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 2/8 7/27/2016 Form Statistics
9. Event Overview
Name of Event Brunch Bash
Description of event
A festival celebrating everybody's favorite meal. The inbetween meal, the best meal of the day, brunch.
We want to have a fun festival with all things Brunch! The festival will be at night with a variety of foods and
cocktails that are fun for everyone. Unique brunch dishes that are from different ethnic backgrounds as well.
Event dates 01/21/2017
If more than one date, include here. Not answered
10. Event Location
Private Property
11. Time of Event
Start 4pm
End 9pm
12. Event setup production, and breakdown dates and times
Date Start Time End Time Entertainment Start Entertainment End
Time Time
Setup Day 1 1/21/2017 7am 4pm Not answered Not answered
Setup Day Not Not Not Not answered Not answered 2 answered answered answered
Event Day 1 Not Not Not Not answered Not answered answered answered answered
Event Day 2 Not Not Not Not answered Not answered answered answered answered
Event Day 3 Not Not Not Not answered Not answered answered answered answered
Breakdown 1/21/2017 9pm 12am Not answered Not answered Day 1
Breakdown Not Not Not Not answered Not answered Day 2 answered answered answered
13. Admission Fee http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 3/8 7/27/2016 Form Statistics
Yes
14. Admission fee cost (if applicable)
5.00
15. Is this considered to be an annual event?
Yes
16. Anticipated Attendance
Participants 1500
Spectators 0
Audience Demographics 299
17. Please provide a comprehensive description of all events activities and entertainment.
http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 4/8 7/27/2016 Form Statistics
Brunch Bash will be a culinary delight for those that love eggs, bacon, omelets, bloody MAry's, mimosas and
everything about a Sunday "Funday" but on a Saturday night.
Please note: we are not opposed to moving this event to a Sunday morning or Saturday morning. However,
doing it at night would allow the breakfast and brunch chefs the time to participate.
This event will feature small bites and treats. From savory to sweet.
Imagine the following:
Benedict 12 ways
Pancakes in a variety of options
Eggs any style
Hash
Mexican brunch dishes
omletes
a tower of cream puffs an pastries
breakfast meats made many ways
We picture stations that people can stop and sample different brunch treats.
The event will also include a Bloody Mary competition. Have you had a Bloody Mary with a burger on top
before?
A Mimosa Bar
Plus a section just for the littles ones with lots of fun egg treats. Including fun crafts and games.
We will feature some light music but the focus will be on the food. We want to invite chefs from all over the
valley to come and show off their best brunch possible.
18. What makes your event unique?
What makes this unique is that we can't find another event in the state like this so we think people will come
in droves. We know everyone loves brunch. Now let's produce an event that showcases it.
19. What is the theme of your event?
The theme of the event is Brunch. And a culinary event that offers a variety of savory and sweet foods.
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Scoring Criteria Questions
http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 5/8 7/27/2016 Form Statistics
20. How does this event enhance pride and a sense of community?
The event brings the community together to sample and try cuisine from a variety of chefs. It brings them
together and gives chefs an opportunity to show the community what they have to offer. We invite chefs in the
QC area to participate and create amazing "treats".
21. What cultural and/or educational impact will your event have on the Queen Creek
community and how will it demonstrate it’s unique diversity, history, heritage, and brand?
It will demonstrate a variety of foods from different backgrounds and showcase the many chefs that are in the
valley. It will allow people to be creative and to get out of their comfort zone and try new things.
22.
Please describe the economic impact to the Town of Queen Creek attributable to the event.
(i.e. sales tax generated from retail sales, spending habits of participants and spectators,
etc.)
We know everyone loves Brunch. There is not another culinary event in the Southeast valley. We want to set
that precedent. We want to bring people from all over the Southeast valley and beyond to enjoy this unique
event. We know people that enjoy eating brunch out and attending festival tend to spend more money, have a
higher income and are always looking for new things. We plan to bring new people to the Town through
unique and different events.
23.
What services are being requested from the Town for the event to take place (i.e. fire, water,
dust control, etc.)?
IT depends on the venue. Currently, we are exploring four options.
Schnepf Farms Barn
Town Center(block off the street
HPEC
Queen Creek Olive Mill.
We are open to input from the Town for these events.
24. Please attach a list of at least five (5) professional references, including short
descriptions of the working relationship:
References for Queen Creek FPP.docx
25. Describe previous working relationships with municipal/government partnership http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 6/8 7/27/2016 Form Statistics
programs similar to the FPP:
We have worked with a variety of municipalities and we are currently working with the Town of Queen Creek
with our other events. We produce Vintage & Vino, Messy Fest and Bacon Blues and Brews in Queen Creek.
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Marketing & Publicity
26. Please attach your event marketing and publicity plan.
Messy Fest Marketing Plan.doc
27.
How will your sponsors be identified in this event marketing and publicity plan?
Our sponsors including the Town will be included on all collateral, online assets, in our PR efforts, marketing
and advertising. We will include logos, titles, information and more depending on the size of the sponsorship.
28.
What publicity will the Town of Queen Creek receive as part of the event marketing and
publicity plan?
The Town will be a big part of the publicity. We will include the Town as have already shown through our
other events in all of our publicity efforts. We welcome elected officials and Town employees to be a part of all
our events. We want to help showcase Queen Creek just as you do. Several of our employees live in the Town
and we love the Southeast valley and what it has to offer.
29. Please attach the following:
Estimated budget (profit/loss) statement associated with the proposed event; show how Town sponsorship
funds will be used
AZBrewconAgendaFinal with photos.docx
Comprehensive description of the proposed event, including all activities and features
brunch bash activities .docx
List of events produced by vendor that are similar in theme, budget and scope to the proposed event
http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 7/8 7/27/2016 Form Statistics
Events Produced.docx
Examples of promotional material from other similarsized event produced by submitting vendor
postermessy.jpg
Examples showing how the Town’s logo/images will be used as a sponsor of this event
bbb.poster.11x17.pdf
30. Please read carefully before signing.
I certify that the information set forth within this application is complete, true and correct to
the best of my knowledge and belief, and that I have received and will comply with the
information set forth in the application packet. Information from this application is
considered public information and may be distributed to outside agencies at their request.
Acceptance of this application should in no way be construed as final approval or
confirmation of this request. The Town of Queen Creek reserves the right to refuse the
application and it is revocable if deemed in the best interest of the Town of Queen Creek.
Electronic Signature Tiffany Shultz
Title Principal
Date 07/21/2016
This question is marked as sensitive.
http://www.queencreek.org/Admin/Components/Form/Statistics/TextStatisticsDetail/?formId=37&itemID=40939&id=5607 8/8 Brunch Bash will be a culinary delight for those that love eggs, bacon, omelets, bloody MAry's, mimosas and everything about a Sunday "Funday" but on a Saturday night.
This event will feature small bites and treats. From savory to sweet.
Imagine the following:
Benedict 12 ways
Pancakes in a variety of options
Eggs any style
Hash
Mexican brunch dishes omelets a tower of cream puffs an pastries breakfast meats made many ways
We picture stations that people can stop and sample different brunch treats.
The event will also include a Bloody Mary competition. Have you had a Bloody Mary with a burger on top before?
A Mimosa Bar
Plus a section just for the littles ones with lots of fun egg treats. Including fun crafts and games.
Queen Creek Brunch Bash - Budget Overview
INCOME BUDGET ACTUAL GA Tickets 5x 1000 $5,000
Food Tickets $2 a sample $10,000 Sponsors $2,000 $2,000 Town of Queen Creek $11,000
TOTAL REVENUE $ 28,000.00
EXPENSES BUDGET ACTUAL Entertainment $2,000
Insurance $1,000 Production Audio/Visual Package $7,500 Restrooms Fencing misc production Flooring Booths Alcohol Trash/dumpster $260
Ticketing Staff and Production Team/set up/take down $5,000 Misc Licensing Security/PD/Fire $3,000 Overnight security Wristbands $50 website $1,200 Design/Graphics $300 Advertising/Marketing $5,000 Volunteer/staff $500
Cleaning crew $300 Photographer $ 250.00 cups/wristbands $2,000 Misc. stuff $900 TOTAL EXPENSES $ 29,260.00
NET $ (1,260.00) Minus 25 percent to charity ($2,000) NET PROFIT $ (3,260.00) For the Vintage and Vino Event, similar events include:
Front Porch Pickins Springfest Baja Oktoberfest Strong Beer Festival (Y1 and Y2) References for Queen Creek FPP Sara Anderson Director of Events Downtown Phoenix Inc. 101 N. First Ave., Ste. 1450, Phoenix, AZ 85003 Office (602) 744–6412 / Mobile (480) 822-9624 [email protected] DTPHX.ORG Sara and I have worked together for several years starting when she worked as the marketing director with the Arizona Restaurant Association. We are now working together on larger events for Phoenix and the Arizona Craft Brewers Guild Rob Fullmer Executive Director Arizona Craft Brewers Guild P. O. Box 185, Tempe, AZ 85283 P. 480-365-9000 [email protected]
The Arizona Craft Brewers Guild has been a client for five years. We have produced Arizona Beer Week, Strong Beer Festival, support for legislative efforts and year round public relations and marketing efforts.
Andy Ingram Owner/Head Brewer Four Peaks Brewing Company 1304 S. 8th Street Tempe, AZ 85283 p. 480.250.7651 [email protected] Four Peaks was one of my very first clients. I have a long standing relationship with the company. We provided public relations and marketing assistance for a variety of events for three years before they decided they needed a full-time marketing director.
Tim Valencia Partner Humble Pie/The Living Room/ Rock Lobster/ CHoP 602.803.5225 [email protected] I have represented these clients for over 5 years. We started out helping them with social media and now we continue to develop new marketing campaigns for the different entities.
Jennifer Lindley | Economic Development Coordinator | Town of Queen Creek P. 480-358-3523 [email protected] Jennifer and I partnered for the Chandler Craft Sprits Festival when she was with the DCCP
Jamie Witzcak Marketing Manager Barrett-Jackson P. 480-206.5382
Direct contact for Scottsdale auction for four years. We handled the public relations campaign, collaborated on the advertising campaign and attracting journalists from all over the world to visit the auction.
References for Jennifer Olson, partner with 17+ years of marketing, event, shopping center and tourism experience.
Sherry DeCovich | AVP, Marketing | Macerich 11411 N Tatum Blvd Phoenix, AZ 85028 p. 602.953.6472
Former employer where she produced a variety of events including Taste of San Tan, concert series and celebrity signings. Kathy Tilque, IOM, CCE President/CEO Gilbert Chamber of Commerce P: (480) 941-6325 F: (480) 892-1980 Email: [email protected]
In 2013, Jennifer chaired the Tourism Committee with the Gilbert Chamber of Commerce
Sarah Watts, Marketing, Communication and Signature Events Director Gilbert Chamber of Commerce P: (480) 941-6322 F: (480) 892-1980 Email: [email protected]
In 2013, Jennifer chaired the Tourism Committee with the Gilbert Chamber of Commerce
Melissa Buxton | Senior Manager, Business Development | Macerich 11411 N Tatum Blvd Phoenix, AZ 85028 p. 602.953.6541 c. 480.363.9175 Former employer where she produced a variety of events including Taste of San Tan, concert series and celebrity signings.
I have included Jennifer’s bio below since her company is merging with Levitate and she brings a wide variety of experience with a passion for putting on events. Jennifer Olson, Owner of Olson Marketing LLC, has 17+ years of marketing, event, shopping center and tourism experience. Starting in 1997, she has held marketing tourism positions with America West Airlines, Tempe Convention & Visitors Bureau and Arizona Mills. Beginning in 2003, she spent time in both northern and southern California as the Marketing Director for Great Mall in San Jose and Manhattan Village in Manhattan Beach. Her family brought her home to Phoenix, AZ in 2006 where she was employed by Westcor / Macerich overseeing the redevelopment of Metrocenter and the grand opening of SanTan Village in Gilbert which involved extensive research, planning and coordination for the re-grand opening and grand opening of the two centers. She served as a media spokesperson, directed advertising campaigns to ensure brand standards, served as a community liaison and was in charge of event execution. After five years at SanTan Village, she was transferred to Chandler Fashion Center to manage the day-to-day marketing, business development and tourism efforts. During her time with all of the shopping centers, she executed numerous events including Taste of SanTan in partnership with Save the Family, multiple concert series, developed signature holiday programming and executed celebrity VIP events/signings, just to name a few.
Jennifer currently has her own marketing company and has worked with clients including Hollywood & Highland in Los Angeles to assist with their tourism marketing, event assistance and execution with the Arizona Autism United Trans disciplinary annual conference, the Holiday Sonoran Living Live show at Biltmore Fashion Park and the Chandler Craft Spirits Festival. Currently she oversees the tourism marketing efforts and outreach for Grand Canal Shoppes and Fashion Show in Las Vegas, along with Water Tower Place in Chicago.
In addition, Jennifer has been actively involved in community programs throughout the years including serving on the Board of Directors for the Manhattan Beach Coordinating Council, Manhattan Beach Economic Development Committee, Board of Directors for the AZ Shopping and Attraction Consortium and held committee positions with the Greater Phoenix Convention & Visitors Bureau Tourism Task Force and the Arizona Tourism Alliance. In 2013, she chaired the Tourism Committee with the Gilbert Chamber of Commerce. Jennifer has a B.S. in Marketing, holds her CMD and is a member of ICSC. She is a resident of Queen Creek.