Received: 3 April 2018 Revised: 11 September 2018 Accepted: 28 September 2018 DOI: 10.1002/acp.3473 SPECIAL ISSUE ARTICLE The moderating role of arousal on the seductive detail effect in a multimedia learning setting Sascha Schneider | Maria Wirzberger | Günter Daniel Rey Psychology of learning with digital media, Faculty of Humanities, Chemnitz University of Summary Technology, Chemnitz, Germany Arousal has been found to increase learners' attentional resources. In contrast, seduc- Correspondence tive details (interesting but learning‐irrelevant information) are considered to distract Sascha Schneider, Psychology of learning with digital media, Faculty of Humanities, Chemnitz attention away from relevant information and, thus, hinder learning. However, a pos- University of Technology, Straße der Nationen sibly moderating role of arousal on the seductive detail effect has not been examined 12, 09111 Chemnitz, Germany. Email:
[email protected]‐chemnitz.de yet. In this study, arousal variations were induced via audio files of false heartbeats. In consequence, 100 participants were randomly assigned to a 2 (with or without seduc- tive details) × 2 (lower vs. higher false heart rates) between‐subjects design. Data on learning performance, cognitive load, motivation, heartbeat frequency, and electro‐ dermal activity were collected. Results show learning‐inhibiting effects for seductive details and learning‐enhancing effects for higher false heart rates. Cognitive processes mediate both effects. However, the detrimental effect of seductive details was not present when heart rate was higher. Results indicate that the seductive detail effect is moderated by a learner's state of arousal. KEYWORDS arousal, cognitive load, false heartbeats, learning with media, physiological measurement, seductive detail effect 1 | INTRODUCTION based environments depend on a variety of emotional experiences (for a meta‐analytic review, see D'Mello, 2013).