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WOOD FLOOR D17/J18 Empowering Wood Flooring Professionals BUSINESS After the Flood

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WOOD FLOOR D17/J18 Empowering Wood Flooring Professionals BUSINESS After the Flood WOOD FLOOR D17/J18 Empowering Wood Flooring Professionals BUSINESS After the Flood Preparing for Disaster Tool Reviews Surfaces Exhibitor Showcase DJ18-Cover.indd 1 11/10/17 4:06 PM WF12_Osmo1217.indd 1 11/14/17 12:04 PM HF12_Woodwi1216.indd 1 11/29/16 7:14 AM Inside D 2017/J 2018 | v30.7 FEATURES 48 After the Flood By Andrew Averill Five wood fl oor pros who lived through this fall’s hurricanes share their stories. 13 YOUR BUSINESS 14 Live and Learn By Omer Katzir How our business survived a massive disaster. 17 Legal Brief By Roy Reichow and Blake Nelson If the fl oor was nailed right, how come it squeaks? 18 Retail Q&A By Andrew Averill ‘We want people to know we’re local, and we’re here “Our own wood fl ooring for them.’ 21 Management showroom here in By Joni Rocco Houston has been under Trust: putting it to work in your wood fl ooring business. water six times...” 24 ON THE JOB 40 27 Talking Shop WFB readers share: What career decision would they change? 28 From the Field By Michael Purser Why we’re never the last contractor on the job ON THE COVER: anymore. Schenck and Company Owner Greg Schenck stands with Builders West 32 Troubleshooting Inc. Project Manager Jim Lotspeich. By Carl Howard For more, see page 40. Photo: Steve Chenn What caused this blotchy Brazilian cherry? 34 Tool Time By Nate Sitz, David Merrill, Patrick Dymora Testing a track saw, orbital sander and work pants. PREMIUM PARTNERS: 37 Sponsored Content By Bona US New wood fl ooring colors for a new year. 40 Techniques By Greg Schenck How we handle fl ooded fl oors. 48 Sponsored Content By Fidbox LLC How technology is changing our industry. 4 ood Floor Business ■ December 2017|January 2018 www.woodfl oorbusiness.com DJ18-TOC.indd 4 11/20/17 6:17 PM Darkr Gray RuR sttic Beeige HeH riitaagee Bror wnwn Agedd Bara rer l Waarm Gray SSilverreded Graay Introducing Quick Coat warm neutral colors. New choices to tempt homeowners. Your customers drawn to the latest looks are going to love our six new warm neutral colors. We’ve looked at where color and design trends are heading and have developed the perfect shades to aid your business. They range from light, rustic tones and timeworn grays to a couple of deep mid-tones to round out the selections. As the wood stain leader, you can count on DuraSeal Quick Coat for beautiful, trend-forward colors that give your customers a range of fresh choices. DuraSeal Water-Based finishes are certified to GREENGUARD standards for low chemical emissions. To learn more, visit greenguard.org. To request a product demo or contact a sales rep, visit our website at: www.duraseal-wb.com ©2017 DRSL1083/17 WF12_DurSea1217.indd 1 11/14/17 10:36 AM Inside D 2017/J 2018 | v30.7 IN EVERY ISSUE PRODUCT FOCUS 8 From the Editor 57 Unfi nished Domestic Wood 10 Woodworks Flooring 71 New Products 67 For Advertisers: 73 Ad Index Surfaces Exhibitor Showcase 74 End Grain 11 Online Stay informed and get involved via our online and social offerings As Seen on Social Media… WHEN YOU PLAY the game of seasonal shrinkage, you win or you die. That’s a little heavy, but that’s Game of Thrones’ Cersei Lannister for you. We pity the wood fl oor contractor who gets a call back from her come winter. The most popular recent post on Wood Floor Business’ Facebook page used a Game of Thrones meme to promote one of our most popular stories—“How to Prevent Wood Floor Gaps in Winter.” We suggest you read it, lest you lose your local throne to a studious up- and-comer: wfbmag.co/PreventWinterGaps. WFB by the Numbers Wood Floor Business spans print, digital and social media. Do you want to share your message with wood fl ooring retailers, contractors, distributors and more? Find out how WFB can help: info.woodfl oorbusiness.com. 23,500 17,307 25,313 Audited Print Subscribers E-News Subscribers Social Media Connections 6 ood Floor Business ■ December 2017|January 2018 www.woodfl oorbusiness.com DJ18-TOC.indd 6 11/20/17 6:18 PM No call backs, no complaints. That’s why your competitor switched to Lacrosse Hardwood Flooring. Rift & Quartered Plain Sawn Red American Black White Oak Oak & White Oak Walnut Northern Calico Rainy River Hickory Contact your local hardwood flooring distributor for more information on the unique products we produce and visit lacrosseflooring.com WF12_LaCros1217.indd 1 11/13/17 9:33 AM FROM THE EDITOR Publication Staff EDITORIAL By Kim M. Wahlgren Kim M. Wahlgren | Editor Andrew Averill | Associate Editor Maribeth Fleischmann | Art Director Abolish this Marjorie Schultz | Digital Production Manager Scott Packel | Production Assistant EDITORIAL AND ADVERTISING OFFICES | AB MEDIA INC. regret in 2018 22 E. Miffl in St., Suite 910 | Madison, WI 53703 (608) 249-0186 | (800) 722-8764 | F: (608) 249-1153 ’ve found many wood fl ooring pros end up in editors@woodfl oorbusiness.com | www.woodfl oorbusiness.com our industry unintentionally. In talking with Gretchen Kelsey Brown | CEO Ithem over the years, I’ve heard about pros having Peter Brown | President backgrounds from repairing nuclear submarines to creating prosthetic limbs to military special ops. One Shawn Gahagan | Group Publisher way or another, they all fell in love with working with Cooper Brown | Audience Development Coordinator wood. One background I have rarely heard, though, is, Jared Bruley | Marketing Director “I went to business school.” Pros in our industry often Jodi Chamberlain | Sales Coordinator bemoan the fact that they didn’t have any background Kate Rampone | Marketing Associate in running a business before they jumped into starting a Sean Ray | IT Manager company. In fact, that was an answer that came up more than once when we asked our followers on Facebook Erika Reise | Online Producer and Instagram about one decision they would change Sadye Ring | Graphic Designer in their career (see more responses in our Talking Shop Editorial Advisory Committee column on page 27). Fortunately, going to business school isn’t your one Howard Brickman | Brickman Consulting and only chance to develop the necessary skills for Stephen Diggins | Wood Pro Inc. running a business. Our contributors—wood fl ooring Enos Farnsworth | Denver Hardwood Company pros like you—have often shared their favorite business Tim McCool | The Master’s Craft books with our readers. This year WFB blogger Keith Robert McNamara | Basic Coatings Long gave away one of his favorite books, “The Richest Man in Babylon,” to a lucky blog reader. Contributor Jimmy Nguyen | Dan’s Custom Hardwood Floor Inc. Jim Clarey shared a list of his favorite business books Paul Pleshek | National Academy of Floor Covering Training in his April/May article, “Stop the Excuses and Take Jenny Riddle | Castlewood Inc. Responsibility For Your Wood Floor Business.” Blogger Todd Schutte | Bona US Stephen Diggins is currently putting together a blog Genia Smith | Accent Hardwood Flooring Inc. post about one of his favorite books, “The E-Myth,” which also happens to be on Clarey’s list. Are you one of those pros who regrets not knowing Advertising Sales more about running a business? Maybe 2018 can be the Kendra Griffi n | National Account Manager year you dedicate to making up for lost time, whether kendra@woodfl oorbusiness.com by cracking open a book, listening to a podcast while (800) 722-8764 x107 | F: (608) 249-1153 running the big machine, or just by reading some info.woodfl oorbusiness.com wisdom from fellow pros. Decades of our content on everything from writing contracts to choosing workers comp to doing estimates is available for free on our website, all with the intention of helping you improve your business in the new year and beyond. CHANGE OF ADDRESS: In order to ensure uninterrupted delivery of Wood Floor Business, notice of change should be made at least five weeks in advance. Direct all subscription mail to Wood Floor Business, P.O. Box 47705, Plymouth, MN 55447, call 800/869-6882 or fax 866/658-6156. For faster service, visit us online at www. woodfloorbusiness.com/subscribe. Single-copy price is $8, Annual Resource Book is $50. Subscription price is $40 for seven issues in the U.S.A. and Canada. Wood Floor Business is published bimonthly, plus the annual industry Resource Book in Kim M. Wahlgren November, and distributed without charge to qualified individuals in the wood flooring industry. POSTMASTER: Send address changes to Wood Floor Business, P.O. Box 47705, Plymouth, MN 55447. Canadian Publication Mail Agreement #42330013. Printed in the U.S.A. © 2017 AB Media Inc. Reproduction in whole or in part is prohibited. ALL RIGHTS RESERVED. ISSN 2475-4226 (Print), ISSN 2575-4242 (Online) Periodicals Postage Paid at Madison, Wisconsin, and at additional mailing offices. 8 ood Floor Business ■ December 2017|January 2018 www.woodfl oorbusiness.com DJ18-Editor.indd 8 11/21/17 11:09 AM WF02_Stauf217.indd 1 1/20/17 8:16 AM ObservationsWOOD from the industry WORKS Illuminating local connections in a showroom fl oor HE WICHITA, KAN., fl ag is meaningful: The white circle Trepresents home, a blue sun means happiness, red stripes signify honor and white stripes indicate courage. When Jesse and Rachel Sample of Wichita Wood Floor Specialists were looking to create something interesting in their showroom after a fl ood destroyed about half of their showroom fl oors, they looked out the window, saw the fl ag fl ying and thought it would be the perfect symbol to emphasize to their customers that they are a local, community-focused business.
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