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Vol. XXIX Issue 17; September 1st fortnight i ssue 2017 A DDP PUBLICATION Pages : 56 ` 50/- ddppl.com TravTalkIndia.com TT_September-1st-2017_FINAL.indd 1 07-09-2017 10:57:37 TT_September-1st-2017_FINAL.indd 2 07-09-2017 10:57:40 Ashwani Lohani to head OTOAI all set for RAK Railway Board, Rajiv Bansal The 3rd Convention of Outbound Tour Operators Association of India (OTOAI) will be held from September 13-16, at Waldorf Astoria, Ras Al Khaimah, is new Air India CMD Ashwani Lohani has been where the Indian travel trade will get to explore a new destination. appointed as Chairman, Rail- way Board, Ministry of Rail- a daily basis and will also ways, and ex-officio Principal ANKITA SAXENA deliberate on the opportuni- Secretary to Government of he convention will bring ties that lie ahead, points out India vice A.K. Mital. He as- Ttogether 160-170 del- Riaz Munshi, Vice President sumed charge of his new egates from the outbound and Chairman Convention, assignment on August 24. tourism industry, where 95 OTOAI. “This year’s conven- Prior to this assignment, Lo- per cent of the delegates tion is looking to address the hani was serving as Chair- will be the active members most important issues im- man and Managing Director, Ashwani Lohani &KDLUPDQ5DLOZD\%RDUG of OTOAI and a few will be pacting travel business today. Air India. The government has 0LQLVWU\RI5DLOZD\V the allied members, informs It is a platform for constructive appointed senior IAS officer Guldeep Singh Sahni, Pres- networking, strengthening re- Rajiv Bansal as the Chair- wake of A.K. Mittal’s resigna- ident, OTOAI. “The delegates Guldeep Singh Sahni Riaz Munshi lationships among members man and Managing Director tion from the position owing can expect a wide spectrum ''37UDLOEOD]HUDQG3UHVLGHQW 9LFH3UHVLGHQWDQG&KDLUPDQ&RQYHQWLRQ and reinforcing OTOAI’s aim of Air India for three months. moral responsibility of the 272$, 272$, of insights to enhance their to foster an environment of Bansal is additional secretary Puri-Haridwar Utkal Express knowledge and efficiency collaboration with various and financial advisor at the derailment in Uttar Pradesh. and gain a competitive ad- The convention RAK will gain stakeholders through our ide- petroleum ministry. Lohani has worked in vari- vantage. As we navigate in an will introduce new exposure from ology of collective ambition,” A 1988 batch officer of ous capacities in Ministry of ever-changing environment, says Munshi. Nagaland cadre, Bansal takes Railways, Union Ministry of the convention is designed markets to the tour branding in the over this post at a time when Tourism and in Government to understand the future vi- operators which Indian outbound He further elaborates that the government is working on of Madhya Pradesh. Within sion of the travel industry the convention will be very dif- the modalities for the disin- the railways he has worked and what we can do in light will add value to the which in turn will ferent this year as compared to vestment of the loss-making on the South Central, East- of these rapid developments. existing markets increase their visibility its last edition. Tourism dynam- national carrier. He had served ern and Northern Railways Apart from this, the delegates ics are changing rapidly and at the civil aviation ministry be- besides the Diesel Locomo- will get an opportunity to ex- today’s environment presents tween 2006 and 2008. tive Works at Varanasi and plore a new destination that The theme of the con- business sessions will focus real opportunities and chal- Lohani’s transfer to the Integral Coach Factory, they can add to their portfolio vention is ‘Changing Times- on issues that the tourism Railway Board came in the at Chennai. Contd. on page 18 of products,” says Sahni. Creating Opportunities’ and industry is grappling with on PTM: Spotlight on new destinations Slated to be held from September 13-15, 2017, in Macau, this edition marks PATA Travel Mar t’s 40 th year of fostering business in APAC’s travel and tourism industry. AHANA GURUNG Mario Hardy, CEO, Pacific to them. We know that PTM experience in Asia. Aptly Asia Travel Association (PATA), is not the largest travel trade termed ‘Travolution Forum sia’s premier trade show, reveals, “We are expecting From South Asia, show in the region, but we Asia: Redefining the Travel APATA Travel Mar t (PTM) more than 1,000 delegates for sincerely believe that a human Experience, this forum will has been instrumental in gath- PTM 2017. From South Asia, there are more than 45 size event offers far greater op- look at strategies, business ering industry professionals there are more than 45 organi- organisations which have portunities for businesses to models and current technolo- together to learn about new sations which have registered network and build genuine re- gies that encourage customer developments, attractions and for the event with 20 from In- registered for the event lationship.” This strategy could loyalty and repeat bookings activities, as well as interact dia.” While Hardy asserts the with 20 from India. also be looked upon as an throughout the complete cycle and expand business net- trade show is not the only one effective tool for even disper- of the customer journey. The works since its inception 40 that stems from the region, and Mario Hardy sal of tourists to avoid over- second forum, the Influencer years ago. The edition will take its modest size is quite incom- &(23DFLÀF$VLD7UDYHO crowding, something Hardy Marketing Forum: The Most place in the Venetian Macao parable, he emphasises its $VVRFLDWLRQ 3$7$ had highlighted during Effective Influencer Marketing Resort Hotel where B2B meet- ability to draw the spotlight to his interaction with Indian Strategies in Travel in 2017 ings, complimentary tours, newer destinations. trade professionals in New provides an overview of the seminars, networking dinners Delhi last year. influencer marketing land- and an awards ceremony will He explains, “The reality is scape in 2017, a breakdown be held over three days. that PTM is not the only travel This year, two half-day fo- of the most effective strate- trade show in the region, as only one that is hosted in a new waiting to be discovered and rums will be held on Wednes- gies, and a list of best practices Throwing some light on many have developed over the location every year. There are we believe that we can help day, September 13, with the for maximising the results the participation numbers, years. However, PTM is still the still many destinations that are by bringing PATA Travel Mar t first one focusing on the travel with influencers. TT_September-1st-2017_FINAL.indd 3 07-09-2017 10:57:49 TT_September-1st-2017_FINAL.indd 4 07-09-2017 10:57:52 BULLETIN 1st Odisha Travel Bazaar in mid Oct FICCI, along with Department of Tourism, Govt. of Odisha, is organising the first Odisha Travel Bazaar (OTB) from October 15-17, 2017, in Bhubaneswar, to drive investment in the state for tourism development. TT BUREAU he Federation of Indian TChambers of Commerce and Industry (FICCI) and the Department of Tourism, Gov- ernment of Odisha recently or- ganised a roadshow in Delhi to apprise the travel trade about the various achievements of tour operators will be promot- from October 16-17, at Swosti foreign tourists in Odisha, while the state on the tourism front ing the tourism products of Premium, Bhubaneswar. the domestic tourist arrivals and update them about the in- Odisha as sellers, she added. were 1.28 crore. By the end vestment opportunities during Suri said, “Odisha Travel Ba- Ashok Chandra Panda, of 2017, we believe that do- the first OTB. zaar is modelled on the lines Minister of Tourism and Cul- mestic tourism to the state will of the Great Indian Travel Ba- ture, Government of Odisha, increase by 15 per cent while Dr. Jyotsna Suri, Chair- zaar (GITB). Now that so many said, “I invite all travel trade our target for foreign tourist ar- person, FICCI Tourism Com- delegates will be travelling to associations to host their rivals is to grow the segment by mittee and Chairperson and Odisha for OTB, the state will conventions and other events almost 30 per cent,” says Ja- Managing Director, The Lalit be able to get the necessary in Odisha and to market and wale. Other dignitaries present Suri Hospitality Group, in- exposure and also post show promote it as a favourable at the roadshow included J. K. formed that as many as 40 familiarisation trips will en- destination for inbound and Mohanty, Chairman-Tourism foreign tour operators from 19 able the state to showcase its domestic tourism.” Panel, FICCI Odisha State countries; 10 top of the line untapped tourism potential.” Council and CMD, Swosti inbound operators and wed- Dr. Nitin Bhanudas Ja- Group; Dr. A Didar Singh, ding planners and 20 leading There will be an inau- wale, Director and Additional Secretary General, FICCI, and domestic tour operators from gural session on October 15 Secretary, Department of Tour- Rahul Chakravarty, Consult- across India will be participat- at Mayfair Convention, Bhu- ism, Govt. of Odisha, informed ant, FICCI. Representatives ing as hosted buyers at the baneswar, while the exhibition that the state has doubled its of leading travel trade asso- event. The tourism fraternity of and pre-scheduled B2B and marketing budget for tourism. ciations like ADTOI, ATOAI and Odisha comprising hotels and B2G meetings will be held “Last year, we received 77,000 IATO were also present. TT_September-1st-2017_FINAL.indd 5 07-09-2017 10:57:55 years VIEWPOINT 25TRAVTALK brings to you the news and events that made headlines 25 years ago and The great outbound are relevant even today.