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2015 Sri Lanka Exhibition Post Show Report

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2015 Sri Lanka Exhibition Post Show Report 1 EXHIBITION REPORT Date 20 - 22 November, 2015 Venue Sri Lanka Exhibition & Convention Centre, No. 12, DR Wijewardena Mawatha, Colombo-10 Organised by Guangdong Chamber of Commerce of Importers and Exporters China International Exhibition Center Group Corporation Worldex Fiera Milano Exhibitions (Guangzhou) Co., Ltd Supported by National Chamber of Commerce of Sri Lanka (NCCSL) Ceylon National Chamber of Commerce & Industries (CNCI) Managed by Worldex India Exhibition and Promotion Pvt. Ltd. 309, Parvati Premises, Sun Mill Complex, Lower Parel (West), Mumbai–400 013, India Telephone: +(91)-(22) 4037 6700 (Extn : 777) Fax: +(91)-(22) 2496 2297 E-mail: [email protected] Website: www.worldexindia.com 2 ABOUT THE SHOW The 1st China Products (Colombo, Sri Lanka) Exhibition comes on the back of an economy that is growing and is also being pushed forward by consumer demand that the Sri Lankan population is exerting. This is also producing first generation entrepreneurs who are eager to do business with China. The China Products Exhibition was Sri Lanka’s first and only international trade platform which assisted the Sri Lankan business community to directly connect with the leading Chinese suppliers across various industry and product verticals that exhibited and showcased their quality products from Guangdong, Hunan, Fujian and Sichuan provinces of China. The China Products Exhibition in Colombo saw new entrepreneurs visit from across Sri Lanka to meet Chinese businesses to source as well as to get ideas for starting new ventures. The show was well received as local entrepreneurs proceed to ramp up their business through manufacturing, importing, distributing or retailing. The positive business atmosphere between Sri Lanka and China ensured interest in the 1st edition of the China Products Exhibition 2015. The seminar organised by Hunan CCPIT Sub-Council was well received and more than 68 companies attended the meeting which gave an opportunity to Sri Lankan agricultural companies to connect with a leading Hunan agriculture machinery company for future co-operation. This interest has also been fanned by the large array of products on display which ensured the participation of a large cross-section of associations, businesses and manufacturers. With business between China and Sri Lanka increasing exponentially, most interactions were by way of exploring long term business collaborations. VISITOR ANALYSIS The demographic of the trade buyers visiting the show included more of owners and decision makers who came with the expression of interest to pursue serious trade enquiries. Buyers came from across the country to pursue various inquiries. Manufacturers, traders, retailers and e-tailers, distributors and importers who came from all over Sri Lanka were impressed with the variety and quality of the products displayed at the show. The Industry Associations and Provinces from China who participated at the show also felt their interest and association justified by the exhibition. Buyers visited the Exhibition to grow their businesses as well as scout products relevant to their respective markets. The products and applications met with great interest from visitors and saw many concrete negotiations. The exhibition dates of 20th, 21st and 22nd November, 2015 attracted a total number of 2,4484,250 business visitors. The number of buyers is an indicator of the genuine interest of the Sri Lankan business community for the exhibition. The event also generated interest amongst the electronic and print media who gave positive coverage to the event. The visitor promotion strategy paid rich dividends with the 4,2502,448 business visitors who attended the exhibition. 3 ADVERTISING & PUBLIC RELATION CAMPAIGNS The Inaugural edition of China Products Exhibition was advertised across Sri Lanka in leading business and national newspapers, Radio and Cable Television. The strategy of implementing the objective of covering a vast swathe of pertinent businesspeople including importers, exporters, dealers, retailers, and industry relevant businesses across Sri Lanka was largely successful. NEWSPAPER ADVERTISEMENTS WERE RELEASED IN THE FOLLOWING PUBLICATIONS : Newspaper Language Dates Month/Year 05th, 20th, Nov-15 Daily Mirror English 17th Nov-15 20th, Nov-15 Daily FT English 17th Nov-15 05th, 20th, Nov-15 Daily News English 17th Nov-15 Virakesari Tamil 20th, 5th, 16th to 19th Nov-15 Lankadeepa Sinhalese 06th, 13th, 20th Nov-15 Mawbima Sinhalese 17th, 20th Nov-15 5th-19th Nov-15 Adha Sinhalese 16th to 19th for 5 days Nov-15 Thinakkural Tamil 05th, 17th, 20th Nov-15 CABLE TV ADVERTISEMENTS WERE RELEASED IN : Cable TV Date No. of spots Duration Dialog November 7 10 15 sec Dialog November 9 8 15 sec Dialog November 12 8 15 sec 26-Total Spots 4 RADIO ADVERTISEMENTS WERE RELEASED IN Sooriyan FM (Sinhalese) 25 Spots from 19th November to 21st November 2015 Hiru FM (Tamil) 25 Spots from 19th November to 21st November 2015 DIRECT MAIL & E-MAIL CAMPAIGN Direct Mailer and E-mail strategy also included a highly targeted Business Matching and Buyers Registration which was aimed at various industries and sectors that matched with the exhibitors’ profile. The campaign had more than 15,000 targeted Direct Mailers sent across Sri Lanka. Mass mailing was a huge 1,750,000 mails sent across Sri Lanka to all relevant industry sectors including online retailers as well as top blue-chip companies. The specific mailing for business matching saw targeted Mass Mailing cross 100,000 mails during this duration. This comprehensive effort resulted in quality buyer turnout and thousands of dollars worth of business and trade were finalised between buyers and sellers at the exhibition. 5 PRESS RELEASE & MEDIA COVERAGE 6 PRESS RELEASE Sri Lanka–China Trade & Investments to rise z China looks at sourcing exhibitions to ramp up trade with Sri Lanka z Internationally acclaimed China Products Exhibition - 3-day Trade Show of Chinese Products commences from 20-22 November, 2015 in Colombo, Sri Lanka z More than 100 companies with 15 product verticals across industry sectors to be showcased by major provinces of China The China Products (Colombo, Sri Lanka) Exhibition will be making its debut in Sri Lanka from 20-22nd November, 2015 in Colombo, Sri Lanka at the Sri Lanka Exhibition & Convention Centre (SLECC). The Exhibition is organised by China International Exhibition Center Group (CIEC), Guangdong Chamber of Commerce of Importers & Exporters (GCCIE), Worldex Fiera Milano and supported by The National Chamber of Commerce of Sri Lanka and Ceylon National Chamber of Industries (CNCI) & managed by Worldex India Exhibition & Promotion Pvt. Ltd. The China Products (Colombo, Sri Lanka) Exhibition would be Sri Lanka’s first and only international trade platform which would assist Sri Lankan companies to directly connect with leading more than 100 Chinese suppliers from various industry and product verticals from Guangdong, Hunan, Fujian and Sichuan provinces of China. Sri Lanka now has a very sustainable and progressive economic growth and it is ideal to promote big business entities, joint venture projects or any other form of investment here. Last year the total volume of trade between the two countries amount to US$ 3 billion but however this year till August the trade volume has gone up to US$ 4 billion and is likely to touch US$ 7 billion, towards the end of this year. The Exhibition will be held over a period of three days in the business capital of Sri Lanka - Colombo andand thethe eventevent isis expectedexpected to to attract attract more more than than 4250 4000-5000 professional trade buyers from across Sri Lanka who can view a wide range of products from Bathroom Accessories, Household Electronic Appliances, Construction Materials, Hardware & Machine Tools, Lighting & LED, Consumer Electronics, Agricultural & Pest Control Products, Food Products & Machinery, Home Appliances, Hotel Supplies, Houseware & Home Decor, Furniture & Interior Products and many more. The show is also organising seminars on the topics of “Fast Track to Expand Business to International Markets via Hong Kong by HKTDC” & “Hunan Agriculture Machinery Industry Promotion Meeting by Hunan CCPIT-Sub Council”. This Exhibition will provide an excellent opportunity to Sri Lankan entrepreneurs’ to interact with world-class suppliers, review the latest technologies & innovations, network with industry peers & thought-leaders, expand industry knowledge and boost entrepreneurial projects. For further details please log on to www.chinasrilankaexpo.comwww.srilankashow.com 7 Date Publication Section 8th October 2015 Daily News Late City 8 Date Publication Section 8th October 2015 Daily Mirror Mirror Business 9 Date Publication Section 10th October 2015 The Island The Island 10 Date Publication Section 11th October 2015 Ceylon Today FT Advertorial 11 Date Publication Section 26th October 2015 ADA City 12 Date Publication Section 20th October 2015 The Dinamina Business 13 Date Publication Section 11th November 2015 Daily FT Business 14 Date Publication Section 18th November 2015 Daily News Business 15 Date Publication Section 18th November 2015 The Island Business 16 Date Publication Section 18th November 2015 Daily Mirror Mirror Business 17 Date Publication Section 19th November 2015 Ceylon Today Business 18 Date Publication Section 19th November 2015 Daily FT News 19 Date Publication Section 21st November 2015 Daily FT Weekend FT 20 Date Publication Section 21st November 2015 Daily Mirror Mirror Business 21 Date Publication
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