President's Message
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Issue 23 IDCCA NEWSLETTER December 2017 IDCCA December 2017 Newsletter Issue #23 NEWS FROM AROUND THE ASSOCIATION IN THIS ISSUE President’s Message Presidents Message —Pg. 1 The Power of Facebook—Pg. 2 By: Doug House, President IDCCA How to Run For Office—Pg. 3 Chairman, Rock Island County Democratic Party The Candidates for Attorney General— Pg. 4—9 There is a lot to be excited about! the forefront within the IDCCA. • Aaron Goldstein—Pg. 4 Last month I called upon the I want to share with everyone all that has • Jesse Ruiz—Pg. 4 County Chairs to form our first ever been going on and all that is coming up! • Kwame Raoul—Pg .5 IDCCA Sexual Harassment Task • Nancy Rotering—Pg.6 • This month we are excited to Force. This Task Force will be • Pat Quinn—Pg. 7 announce that we have added two developing a long-term value • Renato Marriotti—Pg. 7 fantastic Staff members to our team statement for the IDCCA and a • Sharon Fairley—Pg. 8 to build out our IDCCA organization reporting process for individuals to for the 2018 election cycle. The first is come forward within the IDCCA. our new Assistant Executive Director, Mercer County Chair Jan Occhi and Jillian Hawkins. She is a veteran of Sangamon County Chair Doris several campaigns and, along with Turner are the Co-Chairs this Task her duties as Assistant Executive Force. State Senator Melinda Bush Director, will lead our women’s and State Representative Jehan outreach. The second individual is our Gordon – Booth will also serve on new Communications Director, Toby this Task Force. Precinct Committeeman Recruiting Trimmer. Toby is a media veteran We are recruiting Democratic Precinct • With limited time before the and will lead our message Committeeman statewide to assist with Democratic Party, the IDCCA is development as we proactively go on the grassroots effort to build the Demo- doing our part to raise Democrats cratic Party in Illinois. If you are interested the attack against the Republican awareness of our excellent field of in being a part of this grassroots effort, Party. Attorney General candidates. please email [email protected] with you • I am proud to say that we have begun name, address, phone, email, county and precinct. Your County Democratic Party an effort to bring women’s issues to [Continued on pg. 2] Chairman will contact you immediately! The Illinois Democratic County Chairman’s Association is a state wide, grassroots Democratic political organization. It is made up of the elected Democratic County Chairman in all 102 counties in Illinois. The mission of the IDCCA is to help elect Democrats in each county while continuing to grow the Democratic Party in the State of Illinois. Rock Island County Chairman Doug House is the President of the Illinois Democratic County Chairman’s Association. Paid for by the Illinois Democratic County Chairman’s Association. A copy of our report is (or will be) available for purchase from the Illinois State Board of Elections, Springfield IL Printed in house. Labor Donated IDCCA NEWSLETTER December 2017 | Issue 23 2 [Continued from pg. 1] The Power of Facebook think to yourself, "Would I be boosting this This month we have chosen to focus By Jessica Ellison Thomas, jthomas@ad- post if Facebook weren't encouraging me to the IDCCA Newsletter on each of the stl.com do it?" candidates. Please take some time Many of the questions candidates have about Instead of just boosting a post without to read their articles to get to know their advertising strategy revolve around rhyme or reason, you can add targeting to them. We have also begun the Facebook. There’s no doubt that the power of your boost or you can create an entirely process of planning two candidate Facebook is tremendous, but so are the separate targeted ad. Does this message forums for the Attorney General questions that come with best utilizing the all- resonate well with moms but may not go candidates. More information will be too-confusing platform. quite as far with other constituents in your released once these have been district? Then let's target the ad to the lower finalized. Where to start? Many people don't realize that hanging fruit and not waste our hard-raised there is a difference between a personal dollars on the people who don’t care about • We have begun planning our 2018 Facebook page and a business Facebook page. Precinct Committeeperson and this message. The main difference between As a political candidate, having a business a boosted post and an ad is that the post will Votebuilder trainings. Please contact Facebook page for your campaign will provide “live” on your business Facebook wall. If Executive Director Kovats if your you with many insights and capabilities that a someone scrolls down far enough, they will county is interested in co-hosting personal Facebook page does not. If you find that post on your page. In contrast, an one of these trainings. We have also haven't done it already, the first step to kicking ad does not appear on your wall, so the only begun planning our expanded 2018 off your political campaign on Facebook is to people who will see it are those who fit our Candidate Boot Camp that will set up a business Facebook page. (If you don't targeting criteria. Whether creating an ad or include advanced candidate training, know how to create a business page, you can boosting a post, it is always a good idea to first time candidate training and get started here: https://www.facebook.com/ add in targeting, even if the targeting is as County Chair training. pages/create/?ref_type=logout_gear.) basic as the geography you’re reaching. After all, you wouldn’t want to pay to reach • We have been actively working with There are basically two different ways that you people who can’t vote for you! and endorsing candidates across can use your page: organic posts and paid Illinois. We have recently endorsed advertising. Organic posts work in the same Now that your campaign page is set up and Secretary of State Jesse White, way that your personal Facebook page does -- we know the difference between organic Treasurer Mike Frerichs, Comptroller you post some text, maybe include a few posts and paid ads, it's time to determine Susana Mendoza, Brendan Kelly for pictures, and put the message out there for the strategy behind using your new Congress (IL 12th) and JB Priztker for the world to see. On your personal Facebook Facebook page. Best practice is to make a Governor. We will continue to roll page, your post will be displayed to some of calendar for your social media messaging. out our endorsements over the next your friends and followers. On a business Whether you plan out a month or a week couple of weeks. Facebook page, your post is displayed to 4-6% ahead, it is critical to always have some of the people who like and follow your page. If presence online. I recommend having at • We have expanded our outreach to it seems like you miss some of the things that least a loose plan for a month ahead of time many of our partners. Executive business pages you follow are posting, then so that you can clearly see what you talk Director Kovats and myself have you're right! And that's because Facebook about a lot and what you don’t talk about met with or talked to several groups wants businesses to pay to reach the audience enough. Just as in campaigning, it’s including the Illinois AFL-CIO, Illinois that Facebook is giving them. important to have a mix of messaging that Women’s Institute for Leadership, resonates with different voters. Seeing your Here's where paid advertising on Facebook Indivisible Illinois and many others. messaging over time will give you a good comes into play. Those of us who are already idea of the true presence of your campaign. 2018 is shaping up to be an exciting year utilizing a business Facebook page have no It’s very easy to get caught up in the details for Illinois Democrats. Stay tuned for doubt gotten prompts from Facebook to of your messaging, but don’t forget that the many more exciting developments for "Boost your post!" By boosting a post, big picture is even more important when it our Illinois Democratic County Chairs Facebook is allowing us to pay to reach an comes to campaign success. Association. audience greater than the typical 4-6% of our followers that we will be reaching organically. Doug House If you’re fascinated by the strategic use of If you just click on that "Boost" button without social media or if you just want to learn IDCCA President providing additional targeting, Facebook will more, here are some tips for political Rock Island County Democratic Party display your message to more of the audience candidates from Facebook itself: Chairman that already follows your page without making @ILDCCA @RICoDemocrats any distinction between the various people https://www.facebook.com/facebookmedia/ who follow you. This is a great tactic to use best-practices/tips-for-politicians-and- when your post is getting good engagement campaigns. on its own and the message doesn't need to be targeted to a specific audience and the Congratulations on getting petitions message is worth your money to boost it. submitted, happy holidays, and best of luck Before you just click on that "Boost" button, on the campaign! Www.facebook.com/ILDCCA IDCCA NEWSLETTER December 2017 | Issue 23 3 How to Run for Office: Building The Devil’s Advocate: you want someone serving and not in the best interest of your Your Kitchen Cabinet who’s not afraid to argue against you and campaign.