FROM : INDIflN>KJRL»OF>KRPPLIED>KECONOMCS PHONE NO. : +0091 080 3303239 flpr. 25 2000 09:37PM PI

Indian Journal of Applied Economics D^HE International Economic Quarterly I "Dlvya Simha" 335, 3rd Cross, 2nd Block, 3rd Stage, Basaweswaranagar, Bangalore - 560 079 INDIA Tel : 091-Q80-3303-198/335048.4., Fax : 091-080-3303239 Email: Jjae.i4ft5.@axcess,net,ijrj Ph I 091-080-3223108 Dr. K, PUTTASWAMAIAH 091-OCO.3220861 r*w Editor Nl.,,^,!l|J#B J.«.32>1.... E-mail: [email protected]!.nBl.ta

24,h April 2000

Dr. Irving Louis Horowitz Chairman of the Board and Editorial Director Transaction Publishers 35 Berrue Circle Piscataway New Jersey 08854.

Detfi Or Xrwlng Louis Horowitz:

expanding Economics of the 20"" Century - Essays, in Hangr of Ptyfjsamugisan* Please refer to my letter dated April 19,2000 (faxed on the same day). I hope you myaeoWlefterri^^^^e.^^t.^-Air WSl't-As. discussed .by us and indicated in above proposed book.

Kindly arrange to send the agreement for publication of the above book. The terms in the agreement could be the same as those contained in the agreements relating to ! iW P! , •1|.:., atiaWaUm l-"—"'- thertpfftbooks on John Hicks and Cost-Bon&m^rtfli>rwJs; ''^* '^' *' ^--^^^^-fi^^^^'

After wo discussed and derided to oublish the above title in book form, we started working on the earner-ready manscript for the book purpose rram tine one »r u«uJ for the journal. This will be ready in about a month. s

Awaiting your kind letter and the agreement for the above book.

Yours sincerely

(DR.K.PUTTASWAMAIAH] . .

aaaWW—WW

EXPANDING ECONOMICS OF THE TWENTIETH CENTURY

Content* and Contributors

Nell T. Skaggs PUBLISHING RESEARCH Call For Papers QUARTERLY

Publishing Research Quarterly aims to clarify the process that enables writers to connect with their readers. It publishes scholarly articles, reports of research, surveys, memoirs, statistics, letters, notes, reviews, and essays that contribute to knowledge about how publishing industries operate. Its scope extends to assessing the value of publications and the effectiveness of the process in achieving goals of dissemination, persuasion, and entertainment. It examines the social, historical, political, educational, economic, literary, legal, ethical, business and technological conditions that help to shape the nature of print and online publishing and related industries. It covers journalism, communications, public rela­ tions, drama, music, photography, printing technology, library and information science, and advertis­ ing insofar as they are related to publishing. Not included are topics such as literary criticism, literary biography, and creative writing. Readers include publishers, planners, analysts, authors, editors, re­ searchers and students of the publishing process, social scientists, educators, booksellers, librarians, policy makers, and managers of related industries.

Guidelines for Contributors

.Manuscript Preparation: Manuscripts nominally should not exceed 25 typed double-spaced pages In length including a short abstract, although longer manuscripts will be considered. Your manuscripts should conform to the guidelines in The Chicago Manual of Style, 14th edition (University of Chicago Press). Notes, bibliographical references, illustrations, figures, and graphs must be supplied on pages separate from the text. All should be labeled and desired placement in the text should be clearly indicated. The reference list should conform to author / date style. Tables, figures and drawings must be in camera-ready form (print area measures 5 3/8" x 8 1/2"). You must credit the source of material taken from other publications and provide evidence of written permission to reprint.

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Submission Address

Robert E. Baensch, Editor Director, Center for Publishing, New York University 11 West 42nd Street, New York, NY 10036-8002 Telephone: 212-790-3235 Fax: 212-790-3233 TRANSACTIO01N PERIODICALS E-mail: [email protected] CONSORTIUM RUTGERS UNIVERSITY transaction Publishing Research Quarterly Announces New Editor

NEWS Transaction Publishers recently announced the appointment of Robert E. Baensch as editor-in- chief of Publishing Research Quarterly, succeeding previous editor Albert Henderson. This Publishing Research Quarterly transition has been effective since January 1,2000. Robert E. Baensch is a faculty member of Editorial Board the New York University's Center for Publishing, the University of Denver Summer Institute and the Stanford University Professional Publishing Course. His writings on publishing topics are Peter W. Adams Moseley Associates, Inc. available in a wide number of professional books and journals.

Kathleen Case Founded in 1986, Publishing Research Quarterly covers significant research and analysis on or Society for Scholarly Publishing about the full range of the publishing environment. It provides analysis of the distribution and John Y.Cole marketing of books and journals, and the social, political, economic, and technological condi­ Library of Congress tions that shape the publishing process, from editorial decision-making to order processing. HolgerEhling International Publishing Monitor Robert E. Baensch was Senior Vice President for marketing books and journals for Rizzoli International Publications, Inc. and prior to that he was the Director of Publishing at the Ameri­ Marlott Linka Fenner Borsenverein des Deutschen Buchhandels can Institute of Physics from 1988 to 1991 responsible for over sixty journals, a book program, microform publishing and database information services. From 1983 to 1988, Mr. Baensch was Ricardo Gandour Vice President - Marketing of the Macmillan Publishing Company where, in addition to a full PubliFoha range of marketing/sales responsibilities, he directed the Macmillan Software Company and Peter J. Givler initiated the Family Album, USA, an English as Second Language Multimedia Program. Prior Assertion of American University Presses to 1983, he was President of Springer Verlag New York Inc., after graduating from the Senior Cheng San Guo Executive Program of the Stanford University's Graduate School of Business in the summer of China Book Business Report 1980. Mr. Baensch was Vice President and Director of the International Division of Harper & Row Publishers Inc. from 1968 to 1980 where he established four subsidiaries and three indig­ Irving Louis Horowitz Rutgers University enous publishing programs. He started his publishing career with the McGraw-Hill Book Com­ pany where he was manager of the Translations Rights Department and then Editorial Director Leo Kivijarv of the International Division. Veronis, Suhler & Associates Inc.

Yasuko Korenago Mr. Baensch has served on the Board of Directors of the Association of American Publishers Japanese Publishers Association for and chaired their International Division and the Professional/Scholarly Publishing Division. He Cultural Exchange has also served on the Board of Directors for the Society of Scholarly Publishers. As a result of Martin Levin his interests and experiences in the global publishing arena, he was selected as one of two Cowan, Liebowitz & Latman, P.C. delegates to represent American publishers on the Executive Council of the International Pub­ Beth Luey lishers Association from 1976 to 1982 and was appointed the first Chairperson for their new Arizona State University Education Committee. He has served on the Executive Group Council of the STM - International Group of Scientific, Technical & Medical Publishers from 1987 to 1990. He is currently on the Sandra K. Paul SKP Associates Board of Directors of Island Press in Washington D.C. and Book Industry Study Group Inc. in New York. Tim Ryan Earthweb.com Transaction Publishers is a leading university-based publisher of social science books Patricia Glass Schuman and journals. Its flagship magazine is Society, the publication of record in international Neal-Schuman Publishers, Inc. social science for 36 years. Publishing Research Quarterly is published four times per Oren Teicher year and is avaible by subscription and on major newsstands. Subscriptions are $66/year Association of American Booksellers for individuals and $144/year for institutions.

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Publishing Research Quarterly Robert E. Baensch Editor PUBLISHING RESEARCH QUARTERLY New York University New York, New York

Publishing Research Quarterly covers significant research and SPECIAL ISSUE Supporting Creativity: Bringing Technology to analysis on or about the full range of the publishing environment. It Front Office Operations provides analysis of the distribution and marketing of books and MARK BIDE Guest Editor journals, and the social, political, economic, and technological condi­ HUGH LOOK tions that shape the publishing process, from editorial decision­ RICHARD BALKWILL making to order processing. JAMES LICHTEIMBERG MIKE SHATZKIN Published Quarterly, Spring, Summer, Fall, Winter SANDRA K. PAUL Founded 1986 ISSN: 1053-8801 JAMES WRIGHT LYSA SCHWARTZ Abstracted and Indexed in: MARTYN DANIELS hrrent Contents, Library and Information Science Abstracts (LISA), f AIS Bulletin, Sociological Abstracts (SA), Social Welfare, Social Planning/Policy & Social Development (SOPODA), MLA Interna­ tional Bibliography, and International Bibliography of the Social Sciences (France).

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