Sparkling Diamond Is Crowned the City's New Jewel

SPARKLING DIAMOND IS CROWNED THE CITY’S NEW JEWEL Submitted by: Elliott Marketing & PR Thursday, 22 September 2011

SPARKLING DIAMOND IS CROWNED THE CITY’S NEW JEWEL The city dazzled with famous faces and flash bulbs on Friday the 16th of September when the brand new Jewel St.Paul’s opened its doors. This opulent new bar, making three in the Jewel chain, well and truly stamped its starry mark on the metropolis. Novus Leisure extended their 52 strong portfolio of bars eastwards with this fabulous edition. Jewel St.Paul’s will sit alongside its sisters Piccadilly and Covent Garden and promises a great atmosphere in decadent surroundings and fantastic service. Jewel played host to celebrities and VIP’s from the business world who enjoyed complimentary Champagne, cocktails and delectable canapés whilst getting down and dirty to the sounds of TOWIE star Lauren Pope on the DJ decks. They were also captivated by a performance by the fabulous Fuel Girls who dazzled and delighted. Boasting 3 floors, the venues striking Main bar welcomes patrons with chandeliers and mirrors reflecting the warm, twinkling glow of candle light. This bar is everything you would expect from the Jewel chain – Spacious banquettes and booths and exposed brick work walls but with the added organic element of a living garden. “Boutique” showcases some of this season’s most fabulous shoe designs and is sure to set a few female hearts a flutter. A room that would put Carrie Bradshaw’s 5th avenue shoe closet to shame. Following the fashion theme, the upstairs bar “Parlour” is a nod to old school styling of Saville Row, displaying tailored designs in mahogany and glass cases and complete with chesterfield chairs, this is sure to be a favourite of every city gent who frequents the venue. Dressing Room or VIP is a vision in cream leather that envelopes you and immediately portrays an air of intimacy. Dresses that could be straight off the catwalk at LFW sit atop the seating on mannequin’s giving the room its name. Having spent nearly £1m on the styling, fixtures and fittings Novus Leisure have truly a new Jewel in their crown. -Ends- Notes to Editors: Celebrities who attended the launch party on 16th September: •Lauren Pope, The Only Way is Essex and DJ at the event •Bianca Gascoigne, Glamour model •Zaraah Abrahams, presenter MTV’s Verge Magazine •Lisa Maffia, former ‘So Solid Crew’ member •Sue-Elise Nash, former member of Mis-Teeq •Vicky Pattison, Geordie Shore •Dan Hill, Presenter on “The New Reclaimers” Sky and Virgin TV

Page 1 •Louise Harris, Owner of Diva Dogs – Britain’s poshest dog boutique •Lauren Goodger, The Only Way is Essex •Aisleyne Horgan Wallace, Glamour Model www.jewelstpauls.co.uk Address: 130 Wood Street, London, EC2V 6DL Telephone: 020 7600 9624 Email:[email protected] Venue Capacity: 330 Boutique: 50 Parlour: 80 Dressing Room: 30 Main Bar: 180 Further Press Information: Please contact Charlotte Wheels at Elliott Marketing & PR. T: 01296 714 745. E: [email protected].

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