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032406 and the Winner Is the Tv Land Awards!!!

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032406 and the Winner Is the Tv Land Awards!!! Contacts: Jennifer Zaldivar Vanessa Reyes TV Land TV Land 212/846-8964 310/752-8081 AND THE WINNER IS…THE TV LAND AWARDS!!! Network Sees Double-Digit Gains Among Core Demo of Adults 25-54 Nearly 1.4 Million Total Viewers Tune in to See The TV Land Awards: A Celebration of Classic TV New York, NY, March 24, 2006 – TV Land’s fourth annual awards show, The TV Land Awards: A Celebration of Classic TV , attracted nearly 1.4 million total viewers for its Wednesday, March 22 (9:00-11:00 p.m. ET/PT) telecast. The star-studded special, held at The Barker Hangar and hosted by Emmy Award-winning actress and star of Will & Grace , Megan Mullally, saw double-digit gains among the network’s core demo – Adults 25-54 over last year’s TV Land Awards . The TV Land Awards proved to be a full-blown homage to classic television with unforgettable moments including music superstar Diana Ross’s live performance, Billy Crystal’s presentation of the “Pioneer Award” to Sid Caesar, Mary Tyler Moore presenting the Cheers cast with the “Legend Award,” William Shatner honoring Batman for its 40 th Anniversary, Quentin Tarantino presenting Good Times with the “Impact Award,” John Schneider and Tom Wopat presenting Dallas with the “Pop Culture Award,” Jeremy Piven giving the cast of Grey’s Anatomy the “Future Classic Award” and Robert Downey Jr. presenting Hilary Swank with the “Little Screen/Big Star” award. Among TV Land’s target Adults 25-54 audience, the telecast earned a 0.7/651,000 viewers, up +17% in rating versus last year’s awards show. The network also saw a +12% rise in delivery among 25-54s over the 2005 Awards. Among persons 2+, the network averaged nearly 1.4 million total viewers. “The Fourth Annual TV Land Awards proved to be a watershed moment in TV Land’s 10 years on the air,” explains Larry W. Jones, President, TV Land. “By honoring several beloved shows and performers – combined with an impressive slate of talent from Billy Crystal to Diana Ross -- the Awards have demonstrated its proven appeal among not just the Baby Boomers who know and love TV Land, but among all viewers. We are extremely pleased with the success of this year’s salute to Classic TV.” The show’s celebrity participants included Patrick Dempsey, Patrick Duffy, Larry Hagman, Ted Danson, Shelly Long, Kelsey Grammer, John Amos, Jimmie “JJ” Walker, Donny and Marie Osmond, Kermit T. Frog, Miss Piggy, Adam West, Burt Ward and more. - more - Page 2 of TVLAS 2006 TV Land also asked viewers to log on to tvland.com and vote for a variety of fun categories including “TV’s Greatest Music Moment” and “Little Screen/Big Star.” The winners were announced and presented at The TV Land Awards . Since the telecast on March 22, there has been an 80% increase in unique visitors and a +150% increase in page views over the prior 4 weeks on tvland.com for the website’s “All Access Pass,” which was hosted by Tom Arnold. “All Access Pass” offered viewers over two hours of exclusive video footage not seen on-air including a commercial jingle performance by Megan Mullally, as well as games, trivia, celebrity interviews from the press tent with special correspondent Kermit T. Frog and more. Over the last two days, nearly 70,000 videos have been viewed. The culmination event was the website’s first live video chat with Tony and Emmy award-winner Bebe Neuwirth ("Lilith" on Cheers and Frasier ) as she sat down with TVLand.com and chatted with fans. The fourth annual TV Land Awards: A Celebration of Classic TV is presented by M&M'S(r) Brand Chocolate Candies. Other major sponsors include Capital One, Dell and Nestlé's HOT POCKETS® Brand SUBS. Michael Levitt ( Knots Landing Reunion: Together Again , TV Land Awards 2003, 2004 and 2005, Happy Days: 30 th Anniversary Reunion ) serves as Executive Producer, Emmy-award winning Glenn Weiss as Director ( The Miss Teen USA Pageant 2005 , BET Awards 2005 , The 59 th Annual Tony Awards 2005), Greg Sills as Supervising Producer ( Knots Landing Reunion: Together Again, The Teen Choice Awards 2005 , Nickelodeon Kids Choice Awards 2005) and Sal Maniaci and Larry W. Jones also serve as Executive Producers. TV Land and all related logos and titles are trademarks of Viacom International Inc. Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change , a new pro- social initiative, the network is uniquely positioned to cater to America’s 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land’s program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials®. TV Land’s roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network’s commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential, TV Land’s Top Ten , My First Time and the upcoming original series High School Reunion . MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide. # # # .
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