Lopez, Pletcher, Williams & Zehner – Volume 11, Issue 1 (2017) e-Journal of Business Education & Scholarship of Teaching Vol. 11, No. 1, 2017, pp: 19-56. ”http://www.ejbest.org” Ferengi business practices in Star Trek: Deep Space Nine - to enhance student engagement and teach a wide range of business concepts Katherine J. Lopez The Bill Munday School of Business St. Edward’s University Austin, TX, United States of America
[email protected] Gary Pletcher The Bill Munday School of Business St. Edward’s University Craig L. Williams The Bill Munday School of Business St. Edward’s University William Bradley Zehner II The Bill Munday School of Business St. Edward’s University Abstract The purpose of this article is to provide examples of business concepts appearing in science fiction, offering accounting and business educators a means to engage students and allow students to make connections with business concepts outside of the strict business realm, resulting in increased long-term learning. To accomplish this, The Star Trek series Deep Space Nine (Berman, et al., 1993-1999) was examined, and instances of business concepts located in the series were documented and presented in table format. This paper adds value by providing educators with a database of examples to help students learn business concepts. This article identifies specific accounting, business, and economic concepts illustrated by the Ferengi Traders in Star Trek – Deep Space Nine, as well as explores the educational theory behind why students are more likely to engage in learning by relating the new to the familiar. Keywords: science fiction; memory recall; video learning; business education, accounting and business curriculum.