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Dead Asleep Before You Know “Wide-Awake Drunk” Saying “No” The Dangers of Mixing Energy Drinks and Alcohol It’s never easy to say no, especially if you’re in a situation where You probably already know that it’s dangerous – and illegal – everyone else is doing something. Your parents and teachers tell for teens to drink alcohol. But, you may not know that mixing you to “just say no” – is it really that simple? alcohol and energy drinks can be even more hazardous to your health than alcohol alone. It can be. You really can say “no” and leave it at that – you don’t owe any explanations. If your friends can’t accept that, are they Why? It’s all about chemistry. really your friends? There are lots of ways to say no to alcohol and energy drink combinations: Alcohol is a depressant. When you drink alcohol, your whole body . slows . down. Your heart rate drops, your reflexes • “That stuff can kill you! I’m not doing that!” aren’t as sharp, and your thinking and judgment are impaired. • “My parents will ground me for life if they find out – Often, after a person consumes several alcoholic drinks, they it’s not worth the risk.” start to feel sleepy or worn out. That’s your body’s way of saying • “No thanks. Not interested.” you’ve had too much to drink. • “Sorry. I’m driving tonight” Caffeine-loaded energy drinks, on the other hand, are stimulants. Stimulants have the opposite effect on your system: Your heart rate spikes, you feel jittery, buzzed, and hyper-alert. If you’ve ever had a little too much coffee or soda, you’ve probably felt the effects that too much caffeine can have on your body and mind. A Deadly Mix When you combine the slowed-down effects of a depressant with the hyperactive jolt of a stimulant, you’re faking out your body – and your mind. You’re not sober – far from it – but you feel awake. Your reaction time and coordination are impaired because of the alcohol; however, the amped-up effects of the energy drink make you feel completely alert. This feeling is called “wide-awake drunk,” and it can be deadly: Because they don’t know that they are intoxicated, people who mix alcohol and energy drinks can make poor decisions and engage in risky behavior, including: • Drunk driving • Unprotected sex • Binge drinking Dead Asleep © 2008 PRIMO PROMOTIONS, LLC | 450 Rosenwald St. Reserve, LA 70084 • Drug use 985-287-2175 | www.primopromollc.com | PPL-SA-01 Before You Know It! Alcohol and Caffeine Common Names for True or Just, Plain Bull: – A Knock Out Combo Alcohol/Energy Drink – Do You Know the Facts? We all know that alcohol has short-term effects on your brain: Combinations Think you know the straight facts about alcohol/energy drink combinations? Take this quick True or False quiz and find out. drowsiness, slurred words, blurred vision, and inability to Sometimes, mixtures of alcohol and energy drinks are called think straight. But what you may not know is that drinking “speedballs” or “AEDs.” Certain types of alcohol/energy drink alcohol can have serious long-term effects on your brain, combinations have specific names, including a “Bull Blaster,” including: 1. Mixing an energy drink with alcohol allows you to drink a “Bull-garita,” or a “Jäger Bomb.” without getting drunk. • Permanent memory loss Here’s something else you may not know: According to their True False • Brain shrinkage labels, some new drinks – like Sparks™, Tilt™, and Rockstar 21™ • Reduced learning and reasoning abilities – have alcohol and caffeine packaged together. The kicker? • Damage to dendrites – the nerve cells that let your These drinks look a lot like regular, non-alcoholic energy drinks. 2. If I don’t feel drunk, it’s probably safe to drive a car. brain cells talk to each other If you don’t look closely, you might end up drinking alcohol without knowing it! True False Although you may not realize it, caffeine is also a drug. And, just like any other drug, it can have some pretty serious side effects: 3. Drinking an alcohol/energy drink mixture is safer than just drinking alcohol. • Insomnia • Tremors True False • Nausea • Sweating • Vomiting and diarrhea 4. You can overdose on caffeine. So when you combine alcohol and caffeine, you are giving True False your body a one-two knock out combination that can be seriously damaging. 5. It’s okay to mix alcohol and energy drinks if I’m not driving. True False fatal to drink an alcohol/energy drink mixture. mixture. drink alcohol/energy an drink to fatal False. Even if you don’t plan on getting behind the wheel, it could be be could it wheel, the behind getting on plan don’t you if Even A Lethal Combination 5. For honor student Ashley Ramnauth, it was just another Friday damage. brain and night. After saying goodbye to her parents, the 16-year-old palpitations, heart pains, chest including problems, serious pretty some Florida honors student hopped into a car with friends and cause can caffeine on Overdosing involved. are drinks energy when ly True. - especial – caffeine on overdose to possible entirely It’s Surprised? headed to a party. 4. alcohol/energy drink mixture is actually more dangerous. dangerous. more actually is mixture drink alcohol/energy False. Because you’re mixing a stimulant with a depressant, drinking an an drinking depressant, a with stimulant a mixing you’re Because Several hours later, Ashley returned home and passed out. When Guess 3. they were unable to wake her, Ashley’s family called 911 – but it fine. feel you if even task, complex other False. If you’ve been drinking, it is never safe to drive a car or do any any do or car a drive to safe never is it drinking, been you’ve If was too late. Ashley Ramnauth, who loved hanging out with her Which 2. friends and dreamed of becoming a lawyer someday – died at Ones Have words. their slurring and around stumbling they’re if even alert, the hospital. and awake wide feel drinks energy and alcohol mix who People tions. False. - combina drink alcohol/energy of part dangerous most the That’s 1. The cause? A fatal combination of alcohol and energy drinks. Alcohol? Answers: All brand or product names are or may be trademarks of, and are used to identify products and services of, their respective owners..
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  • Alcoholic Energy Drinks
    CENTER FOR SCIENCE IN THE PUBLIC INTEREST Alcohol Policies Project Fact Sheet Alcoholic Energy Drinks (“Alcospeed”) What is “Alcospeed”? • Alcoholic beverages, often flavored malt beverages, pre-mixed with stimulants such as caffeine, guarana, taurine, and ginseng. Frequently, they also have elevated alcohol content. • Examples: Sparks (MillerCoors), Tilt (Anheuser-Busch; currently being reformulated without caffeine, guarana, and ginseng), BudExtra (Anheuser-Busch; currently being reformulated without caffeine, guarana, and ginseng), Liquid Charge (Charge Beverages), Liquid Core (Charge Beverages), Rockstar21 (Rockstar, Inc.). Harm to Consumers • Companies unfairly and deceptively market products to capitalize on the popularity of non- alcoholic energy drinks such as Red Bull. • NO scientific evidence ensures consuming stimulants and alcohol together is safe.1 • A study on the interaction between alcohol and energy drinks found that stimulants did not reduce the negative effects of alcohol on motor coordination skills and visual reaction times.2 • Consuming alcohol with stimulants incurs physiological effects such as feelings that one can drink more than previously thought or that one’s level of intoxication is less than expected. • Increased risk for engaging in risky behaviors: A recent study found college students who drink “alcospeed” drinks are more likely to experience negative consequences such as unwanted sexual experiences or injuries from riding with a drunk driver.3 • Alcospeed” mirrors non-alcoholic energy drinks: * Size, shape, and graphics of “alcospeed” product containers are similar to non-alcoholic energy drinks; * Drink names are sometimes nearly identical; * Added stimulants/other additives are the same; * Consumer marketing strategies are identical. Concern for Youth • Research shows that 31% of energy drink consumers are between 12-17 years old, and that 34% are aged 18-24.4 • Almost 25% of college student drinkers report mixing alcohol with energy drinks5.
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    Loco for Four Loko: Regulating Caffeinated Alcoholic Beverages The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters Citation Jennifer Yince Kan, Loco for Four Loko: Regulating Caffeinated Alcoholic Beverages (May 2011). Citable link http://nrs.harvard.edu/urn-3:HUL.InstRepos:8822183 Terms of Use This article was downloaded from Harvard University’s DASH repository, and is made available under the terms and conditions applicable to Other Posted Material, as set forth at http:// nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of- use#LAA Loco for Four Loko: Regulating Caffeinated Alcoholic Beverages Jennifer Y. Kan* Class of 2011 May 2011 Food and Drug Law Professor Peter Barton Hutt Winter 2011 This paper is submitted in satisfaction of the Food and Drug Law course requirement. * A.B. cum laude, Harvard College, 2007; A.M., Harvard University, 2007; J.D. Candidate, Northwestern University School of Law, Class of 2011; Visiting Student, Harvard Law School, Class of 2011; M.P.H. Candidate, Harvard School of Public Health, Class of 2012. I would like to thank Professor Peter Barton Hutt for his guidance and support. 1 ABSTRACT Young people across the nation have been going loco for Four Loko, a caffeinated alcoholic beverage (CAB) that some college students have dubbed “blackout in a can.” Just a few months ago, the Food and Drug Administration (FDA) issued warning letters to four CAB manufacturers—including Phusion Projects, the maker of Four Loko—notifying them that the caffeine added to their alcoholic beverages was an “unsafe food additive.” However, for various reasons FDA’s approach to the situation appears questionable.
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    FOR IMMEDIATE RELEASE CONTACT: Michael Scippa 415-548-0492 Jorge Castillo 213-840-3336 7-Eleven Threatens Children with Supersized Alcopop Bargains SAN FRANCISCO, CA (May 16, 2012) – Alcohol Justice, the U.S.-based industry watchdog, released a new report today showing convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops so they are cheaper than non-alcoholic energy drinks. While on average, alcopops were the same price per standard alcoholic drink as beer, supersized alcopops in 16- to 24-ounce cans were cheaper per standard drink than similarly sized beer. Some supersized alcopops, such as Four Loko and Mike’s Harder Lemonade, entice youth with more alcohol for the price than even similar sized malt liquor. “Alcopops are just too good of a deal for kids to pass up,” said Holley Shafer, research analyst at Alcohol Justice and co-author of the new report, “Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives.” Alcohol Justice surveyed all 7-Eleven stores in northern California’s Marin County, an area plagued with excessive youth alcohol consumption. “The availability of cheap single-serving supersized alcopops like Four Loko at 7-Eleven stores makes them even more compelling to youth than comparable non-alcoholic energy drinks,” added Shafer, “because young people already seeking the energy drink buzz are a vulnerable market for energy drinks' alcoholic cousins, alcopops.” Alcopops, legally referred to as “flavored malt beverages” (FMBs) in most states, appeal to youth through cheap price, image, alcohol content, and taste. Alcopops are often the first drink for teenagers, as one-third of teenage girls ages 12 to 18 and one-fifth of teenage boys have tried an alcopops product.
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  • Alcopops Cheaper Than Energy Drinks: 7-Eleven Gambles with Children’S Lives
    Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives A Report by Alcohol Justice May 2012 Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives Executive Summary Alcopops, legally identified as “flavored malt Alcohol Justice is building a community beverages,” are sweet, bubbly high alcohol coalition for an Alcopop-Free ZoneTM (AFZ), a products that are packaged and marketed to campaign asking retailers to voluntarily stop appeal to youth. They are used by the alcohol selling alcopops. We recommend: industry as a transition beverage from soda and non-alcoholic energy drinks to hook youth 1) Community residents, led by youth on alcohol and secure customers for life. and parents, should make their Supersized alcopops, available in single concerns about alcopops known to servings with up to 12% alcohol by volume, the Uppal and Singh families who encourage excessive drinking and are operate 7-Eleven franchises in Marin available at convenience stores frequented by County, and all other storeowners youth throughout the nation. who sell alcopops in the area. In Marin County in Northern California we 2) Counties and cities should put surveyed the prices of supersized alcopops at conditions on land use to protect the popular 7-Eleven stores in Marin and found health and safety of youth. that supersized alcopops were being offered Specifically, officials (police, sheriff, at a promotional price break, priced cheaper land use and planning) should ask for than non-alcoholic energy drinks, and priced restrictions on all single-serving cheaper per standard drink than beer and alcopops and malt liquor sales as even malt liquor.
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  • Extreme Refreshment Crackdown the FDA’S Misguided Campaign Against Alcohol Energy Drinks Baylen J
    Competitive Enterprise Institute 1899 L Street, NW • 12th Floor • Washington, DC 20036 202.331.1010 • www.cei.org Advancing Liberty – From the Economy to Ecology May 27, 2010 No. 168 Extreme Refreshment Crackdown The FDA’s Misguided Campaign Against Alcohol Energy Drinks Baylen J. Linnekin* Over the past decade, caffeinated energy drinks like Red Bull and Monster have become increasingly popular, both as stand-alone beverages and as mixers for consumption in combination with alcohol. The appeal of these drinks as cocktail mixers has led drink makers to also market caffeinated pre-mixed beverages containing alcohol. Popular brands include Joose, Four Loko, Hard Wired, and many others. The rise of this alcohol energy drink (AED) market segment, however, has drawn unwanted scrutiny from federal and state regulators because of allegations that the products are designed and marketed to appeal to underage drinkers. A movement is now afoot to ban these pre-mixed drinks altogether, on the grounds that combining alcohol and caffeine may be unsafe. Consequently, if the Food and Drug Administration (FDA) and some self-styled public-health advocates have their way, alcohol energy drinks may soon see their final days. Although the alcohol energy drink market is fairly small, the FDA’s crackdown on it could have much broader ramifications. The same legal rationale being used to attack AEDs—the argument that the addition of caffeine to certain foods and beverages has not been proven to be safe— applies equally to dozens of other popular products that have been on the market for years with no ill effects, such as many caffeinated soft drinks, coffee flavored liquors, and various foods with added caffeine.
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    Drinks with a Boost: Alcoholic Energy Drinks Trends in Alcohol Marketing EUCAM report 2008 Content Introduction 3 Dangers of Alcoholic Energy Drinks 3 Marketing of Alcoholic Energy Drinks 4 Protest on Alcoholic Energy Drinks 4 Conclusion 7 References 7 2 Introduction After the raise of energy drinks in the nineties, we can see that mixing alcoholic drinks with energy drinks such as Red Bull are increasingly popular. Alcohol producers actively make use of this trend by launching Alcoholic Energy Drinks on the market from 2003 onwards. A study by the University of Messina for which 500 students were interviewed indicated that 57 % of the Italian students consumed energy drinks; nearly half (48 %) of these reported mixing energy drinks and alcohol; and 36 % had consumed that combination more than three times in the preceding month (1). Critics explain the popularity of these alcoholic energy drinks by the marketing which is believed to be highly appealing to young people (1). Some popular canned energy drinks with alcohol that are currently on the American and European market include Sparks, Tilt, Budweiser Energy Drink, Hyphy Joose. The largest alcohol producers are behind some of these drinks. James Mosher, an attorney with the Pacific Institute for Research and Evaluation who researches the effects of alcohol marketing campaigns on youngsters, says in an interview with ABC News in April 2007 to expect that more of these alcoholic energy drinks will likely enter the market soon, as other major breweries add their own products to the mix (2). Dangers of Alcoholic Energy Drinks Recent research conducted by the Wake Forest University School of Medicine in May 2007 shows that college students who drink alcohol mixed with so-called “energy” drinks are at dramatically higher risk for injury and other alcohol-related consequences, compared to students who drink alcohol without energy drinks.
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  • Alcohol, Energy Drinks, and Youth: a Dangerous Mix
    Alcohol, Energy Drinks, and Youth: A Dangerous Mix Marin Institute Alcohol, Energy Drinks, and Youth: A Dangerous Mix This report is authored by Michele Simon, of Marin Institute and James Mosher, of Pacific Institute for Research and Evaluation. The authors wish to acknowledge research assistance from Ellen Fried, Amanda Hill, Julie Murphy, Sue Thomas, and Allyson Hauck. Copyright © Marin Institute 2007 The Marin Institute fights to protect the public from the impact of the alcohol industry’s negative practices. We monitor and expose the alcohol industry’s harmful actions related to products, promotions and social influence, and support communities in their efforts to reject these damaging activities. Marin Institute Board Members Erica Amena-Erickson Linda Barry Linda M. Bosma Michael S. Cunningham David Escobar Randy Hayes Steve Heileg James Loyce, Jr. Larry Meredith Mark Montobbio Annan Paterson Anthony Ramirez Julio Rodriguez Jennifer Tejeda Alcohol, Energy Drinks, and Youth: A Dangerous Mix Executive Summary Public health and safety officials have become alarmed by the newest entry into the world of alcoholic beverages.Alcoholic energy drinks are prepackaged beverages that contain not only alcohol but also caffeine and other stimulants. Earlier this year, 29 state attorneys general signed a letter to Anheuser-Busch expressing their concern about Spykes, an alcoholic energy drink packaged in colorful 2-ounce bottles with obvious appeal to youth. The objections of law enforcement officials as well as parents and leading public health organizations caused Anheuser-Busch to pull Spykes from the market. But the story does not end there. Many other alcoholic energy drinks are still on the market.
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    SUPERIOR COURT OF THE DISTRICT OF COLUMBIA CIVIL DIVISION Center for Science in the Public Interest, § 1875 Connecticut Avenue, N.W., Suite 300 § Washington, DC 20009 § § Plaintiff, § § v. § Civil Action No. § MillerCoors LLC, § 3939 West Highland Boulevard § Milwaukee, WI 53201 § § Defendant. § § Serve: CT Corporation System § 1015 15th Street, N.W., Suite 1000 § Washington, DC 20005 § COMPLAINT PRELIMINARY STATEMENT 1. CSPI brings this action on behalf of itself, its members, and the general public in the District of Columbia (D.C. Consumers), to protect the health and welfare of D.C. Consumers by compelling MillerCoors to stop selling its alcoholic energy drink product line, Sparks, in D.C. 2. CSPI brings this action under D.C. law for equitable relief necessary because of MillerCoors’ sale of Sparks products to D.C. Consumers. JURISDICTION AND VENUE 3. The Court has jurisdiction over this action pursuant to D.C. Code §§ 11-921 and 28-3905(k)(l). The amount in controversy is within the limits of the Court but is less than $75,000. 1 4. The Court has jurisdiction over MillerCoors because it is a corporation that is authorized to conduct, and in fact does conduct, substantial business in the District. MillerCoors has sufficient minimum contacts with the District or otherwise intentionally avails itself of the consumer markets within the District through the promotion, sale, marketing, and/or distribution of its products in the District to render the exercise of jurisdiction by District courts permissible under traditional notions of fair play and substantial justice. PARTIES 5. CSPI is a non-profit organization based in the District Since 1971, CSPI has been a strong advocate for nutrition and health, food safety, alcohol policy, and sound science.
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