71079 Merchant St 12/10/07 17:51 Page 1

Merchants’ Quarter “ BOW E3

We are all Bow people ” 71079 Merchant St 12/10/07 17:51 Page 2

Welcome to Bow…

The best way to find out about any neighbourhood is through the eyes and experiences of those “who live there

Welcome to the Merchants’ Quarter A unique new development of one, The Merchants’ Quarter is designed two and three bedroom apartments, to uplift and inject new life into an combined with brand new dedicated existing community through the retail and community space, in provision of new homes, play areas the very heart of East . and a linear landscaped park. The The Merchants’ Quarter is situated existing surrounding buildings of the just off Bow Road, in vibrant E3. British Estate have already been These new private sale apartments internally refurbished and over the form part of a major regeneration next two years will have their facades project undertaken by Telford Homes entirely reclad, transforming this in partnership with EastendHomes, established, mixed-tenure ”community. a prominent and resident-led housing management group.

Mr Loomes. Newspaper seller. “My family and I have been selling the papers here for over 100 years, we get to meet all kinds of people, everyone is so friendly, and always make time to stop for a chat.” 71079 Merchant St 12/10/07 17:51 Page 3 71079 Merchant St 12/10/07 17:51 Page 4

Now my local serves great home “cooking as well as a great pint ”

Trevor Roberts. Regular at the Bow Bells. “I moved here a few years ago, called in for a drink after seeing my new home for the first time and I’ll never forget the friendly welcoming faces encouraging me to stay, in fact I now come here two or three times a week, having met some of my closest friends.” 71079 Merchant St 12/10/07 17:51 Page 5

Bow. There’s something for everyone You name it, Bow’s got it. Offering diversity in abundance from food, fashion, market stalls, green open spaces, superb travel connections and a wonderful history. At Merchants’ Quarter, you’ll be at the very hub of all that’s happening in Bow.

Somewhere to eat & drink? Going shopping? Out to play? • Under the landmark • Right along Bow Road • Try nearby with ‘green bridge’ you will find you’ll find an abundance its fitness centre, swimming Matsu (Japanese) and Zeera of convenience stores pool and go-karting track, just (Indian) restaurants. and grocers. 10 minutes walk from the Merchants’ Quarter. • Traditional pubs on Bow’s • Bustling markets, alongside roads are plentiful – try out quirky boutiques and antique • Victoria Park is just under The Kings Arms for fine ales shops, are at the heart of a mile away for a relaxing or The Crown, a renowned East London shopping. Sunday stroll or a game of organic gastropub. footie with your friends. • For street markets, • Not forgetting The Bow Bells you’re spoilt for choice - for a traditional East End Roman Road, drinking establishment. or Chrisp Street. 71079 Merchant St 12/10/07 17:52 Page 6

I dream of an Olympic Gold as I run down the Regent’s Canal in Mile End Park

The Merchants’ Quarter is under two Most importantly, at the heart of “miles from Stratford and therefore the 2012 Olympics is the desire very well positioned to benefit from to create a lasting legacy after the regeneration of Stratford City and the Olympic Games, in the form the 2012 Olympic Park. In addition of a sustainable new community. to this, the £17billion being spent on London’s transport system over New schools, community centres and the coming years will provide Bow homes will be built, alongside three with even more fantastic connections hectares of wetland habitat around the for the future. existing waterways, adding to the total regeneration of the Lower Lea Valley. Stratford City is set to be one of the largest urban regeneration projects What better place to benefit from the in Europe, creating a £4billion Olympic effect and enjoy a bright metropolitan centre in the heart of future, than the Merchants’ Quarter? ” East London. It encompasses 1.5 million square feet of mixed use development, to include commercial space, shopping, leisure and social facilities. Not forgetting the new permanent employment that will be on offer, just minutes from the Merchants’ Quarter.

Carlton Hayes. Olympic dreamer. “Of course, I would love to be a part of the Olympics, to be a famous athlete. I’ve dreamt of standing proud on the podium since I was a kid, but at least now I’m close enough to all the action to enjoy it anyway, even if I’m not part of it!” 71079 Merchant St 12/10/07 17:52 Page 7

Part of East London’s regeneration With two major parks within easy walking distance of the Merchants’ Quarter, you need never be short of open space nearby. Choose Mile End Park for its canal and ecology park or Victoria Park for sports and live events. All of course within “sprinting distance” of the future Olympic Park and its awesome sports facilities.

Imagery courtesy of www.london2012.com 71079 Merchant St 12/10/07 17:52 Page 8

I love living in Bow, whether I’m taking the tube or bus, or going on the DLR, many stations and bus stops are “within easy reach

STRATFORD

CITY OF Merchants’ LONDON Quarter ”

CANARY WHARF

Map not to scale. For indication only.

Shaju Ahamd. Local shop keeper. “My family has been trading from our Mile End shop for many years; it’s a safe area, with friendly people, and you’re only minutes from the nightlife of the City.” 71079 Merchant St 12/10/07 17:52 Page 9

All you could ever need – on your doorstep The Merchants’ Quarter benefits from excellent travel connections to The City, Stratford and .

• Merchants’ Quarter is situated • offers on one of the main arteries through Hammersmith & City Line connections London’s East End, with excellent through King’s Cross. Also District bus services into and out of The City. Line through Victoria to West London.

• Virtually on the doorstep, Mile End • Bow Church DLR station tube station offers Central Line makes alternative connections connections to Liverpool Street in just to Canary Wharf or Bank

six minutes (and on to the West End) (via Poplar) for The City. Stratford or Stratford in only three minutes. 3 mins

West End Bank Liverpool St. Mile End 16 mins 7 mins 6 mins Tube Station (Oxford Circus) Merchants’ King’s Cross Quarter Barking 20 mins 13 mins Bow Road West London Victoria Tube Station Upminster 30 mins 26 mins 24 mins Bow Church (Kensington) DLR Station

Canary Wharf Fastest travel routes 8 mins from Merchants’ Quarter (All times and distances are approximate and are courtesy of www.tfl.gov.uk)

Central Line from < 5 mins walk from the Merchants’ Quarter.

Docklands Light Railway from Bow Church DLR station < 5 mins walk from the Merchants’ Quarter.

Hammersmith & City Line from Bow Road tube station < 3 mins walk from the Merchants’ Quarter.

District Line from Bow Road tube station < 3 mins walk from the Merchants’ Quarter. 71079 Merchant St 12/10/07 17:52 Page 10

An exciting new lifestyle awaits residents of the Merchants’ Quarter

The diverse nature of Bow Local employment prospects “is reflected in the existing residents remain very positive, with a host of British Street and Merchant Street of employers close-by including who have created a settled and Queen Mary University and strong community. New residents . Long-term at the Merchants’ Quarter can employment prospects are enjoy this diversity and join the strongly favoured, as a result of established community, taking the 2012 Olympic Games and pride in where they live. the new injection of business to the surrounding area. The adjacent Tower Hamlets Cemetery Park is a conservation site As can already be seen, much which is currently undergoing much Borough-driven rejuvenation has improvement and will continue to already taken place, which is provide a lush green backdrop to highlighting Bow as an increasingly” the Merchants’ Quarter. popular place in which to invest and/or to live.

Shelley Meades. Local cafe owner. “I’ve been serving the locals here for over seven years now. It’s such a great place to work and live, there’s so much to see and do.” 71079 Merchant St 12/10/07 17:52 Page 11

Part of a vibrant community Merchants’ Quarter is situated within a vibrant, yet diverse, East London community. Combining old leafy neighbourhoods with new contemporary-style buildings, Bow provides an amazing mix of contrasting street scenes. 71079 Merchant St 12/10/07 17:52 Page 12

Andrew Wiseman. Chief Executive, Telford Homes Plc. “We are working hard to inject new life into neglected or under-utilised sites, by creating viable, mixed-use, mixed-tenure communities.”

Telford Homes is building a reputation for sustainable regeneration in close partnerships with London Boroughs and housing associations. Delivering successful mixed tenure schemes through establishing long-term working relationships is part of the Telford Homes commitment to regeneration.

We aim to encourage sustainable and inclusive communities, of high quality and safe housing, promoting ownership and a sense of place.

Once the Merchants’ Quarter development is complete, by the end of 2010, Telford Homes and EastendHomes will have provided a tenure-blind development at Merchant Street. In providing high quality, attractive housing, excellently located, this partnership will have succeeded in delivering a new neighbourhood on Bow Road, with a fresh new outlook, welcoming to new and existing residents.

Paul Bloss. Chief Executive, EastendHomes. “An extraordinary transformation is taking place in this part of East London. Our partnership with Telford Homes will help us to play a key role in this process and we are committed to working with local communities to achieve the regeneration of EastendHomes estates in Tower Hamlets.” 71079 Merchant St 12/10/07 17:52 Page 13

We are helping to build a vibrant “future for East London ” 71079 Merchant St 12/10/07 17:52 Page 14

Merchants’ Quarter Central to the vision for Bow

Ellison Apartments Maha Building Saunders Apartments Purely private residential 1, 2 & 3 bedroom apartments Purely private residential 1, 2 & 3 bedroom apartments across 6 storeys. Situated 1, 2 & 3 bedroom apartments across 6 storeys; benefiting in part above the two new community across 6 storeys, some with from views of the neighbouring leafy centres and featuring a large views towards the linear park; Victorian Wellington Street. communal terrace. all above ground level have a private balcony or terrace.

Tower Hamlets Cemetery Park Conservation Area

Matching Court

WELLINGTON STREET 71079 Merchant St 12/10/07 17:53 Page 15

The rejuvenation of the exterior of the existing homes around Merchant Street and the construction of six new buildings to create the Merchants’ Quarter will undoubtedly provide a much improved standard of housing and community facilities for the area. However, it will bring much more than looks alone: brand new commercial space for existing retail relocation, newly designed playground areas, a linear landscaped park area to run through the centre of the scheme, two new community centres and cycle storage, all of which combine to create a clean and modern environment for City living.

Clements Apartments Ducaine Apartments Kira Building Purely private residential Purely private residential 1 & 2 bedroom 1 & 2 bedroom apartments over 1, 2 & 3 bedroom apartments apartments, across 6 storeys looking 5 storeys alongside Bow Road, across 6 storeys; all above over Matching Court; all above ground with retail units at ground floor level. ground level have a private level have a private balcony or terrace. Kira provides a landmark entrance balcony or terrace. to the Merchants’ Quarter, with apartments at the highest level looking South towards Canary Wharf. A communal roof terrace on the top deck is provided for all to enjoy.

St. Clements Hospital site (proposed future re-development)

TO MILE END TUBE STATION

Bow Road MERCHANT STREET Methodist Church (possible future BOW ROAD residential development)

Merchants’ CHURCH DLR STATIONS Quarter BOW E3

ROAD TUBE & BOW

TO BOW 71079 Merchant St 12/10/07 17:53 Page 16

Our vision for Merchants’ Quarter

The combined vision for the Merchants’ Quarter is to create a “welcoming new development which will add to a much improved neighbourhood for all residents to enjoy. The extra benefits of a new landscaped park and children’s play areas will provide safer and greener zones, allowing families and children to enjoy the open space as well, with reduced traffic and road safety” concerns.

Kira Building, north elevation (CGI).

Telford Homes understand the restrictors on showers all act brises soleils and balconies have importance of current environmental as water saving measures. been designed to provide an challenges and are committed to element of solar shading, helping to reducing ecological impact during Merchants’ Quarter has been keep the buildings cool in sunshine. design and construction. designed to help reduce the overall carbon footprint of the whole Finally, at the Merchants’ Quarter, Internally, for example, all white development (which includes the a ‘brown roof’ will feature on the goods have 'A' ratings for energy existing buildings) by incorporating Ellison Building, to encourage the efficiency and all homes have low insulated render, insulated roofing regeneration of the black redstart energy light fittings. Dual flush and high performance double- bird population, by recreating a toilets, aerators on taps and flow glazing systems. In addition, the patch of their natural urban habitat. 71079 Merchant St 12/10/07 17:53 Page 17

Ducaine Apartments (CGI). Kira Building. 1 & 2 bedroom apartments over 5 storeys alongside Bow Road, with retail units at ground floor level. Kira provides a landmark entrance to the Merchants’ Quarter, with apartments at the highest level looking South towards Canary Wharf. A communal roof terrace on the top deck is provided for all to enjoy.

Ducaine Apartments. Purely private residential 1 & 2 bedroom apartments, across 6 storeys looking over Matching Court; all above ground level have a private balcony or terrace.

Saunders Apartments. Purely private residential 1, 2 & 3 bedroom apartments across 6 storeys, some with views towards the linear park; all above ground level have a private balcony or terrace.

Clements Apartments. Purely private residential 1, 2 & 3 bedroom apartments across 6 storeys; all above ground level have a private balcony or terrace.

Ellison Apartments. Purely private residential 1, 2 & 3 bedroom apartments across 6 storeys; benefiting in part from views of the neighbouring leafy Victorian Wellington Street. . Maha Building. 1, 2 & 3 bedroom apartments across 6 storeys. Situated above the two new community centres and featuring a large communal terrace.

Saunders Apartments (CGI). Clements Apartments (CGI).

Ellison Apartments (CGI). Maha Building (CGI). 71079 Merchant St 12/10/07 17:53 Page 18

The level of customer service and attention to detail in the “finished product is exceptional

The Telford Homes brand is about consistent delivery of high quality, desirable new homes supported by dedicated customer service, providing the perfect balance of product finish and service excellence.

Our dedicated Customer Service team Over 75% of Telford Homes’ customers undertake quality control checks buy with renting-out in mind at some throughout each and every apartment stage. Local contacts with reputable at regular intervals during construction letting and management agencies, right up until completion, providing full furnishing specialists and our own running-in advice on handover day. And tenants’ induction service can all” because each Customer Service team support you in this business. This (with member has a detailed knowledge of proven yields and high occupancy every Telford Homes development, any levels over recent years) may well be contact point will be able to offer advice why over 95% of surveyed customers and answer most questions. who took ownership of a Telford Homes property in 2006 would recommend us For the first two years, we also provide to their friends and family. a 24/7, 365 days a year free emergency service, to ensure there is always someone to help with any urgent problems that may arise out-of-hours.

Sara Debenham. Financial Controller. “I had been looking for a high-quality apartment, in a vibrant location, and my Telford Homes apartment met these needs perfectly. Their friendly approach was the icing on the cake!” 71079 Merchant St 12/10/07 17:53 Page 19

Telford Homes. A unique heritage in the East End Telford Homes Plc, the developer and builder of the new homes at the Merchants’ Quarter, was established in the year 2000. By providing excellent product finish, customer service and value for money, the Company has enjoyed continuous and substantial growth since formation.

In addition to producing high hotspots of the Capital, as at May 2007 Telford Homes has quality, desirable new homes at specifically in East London, over 60 developments either affordable prices, Telford Homes Telford Homes’ success and its completed, under construction or has also thrived upon its choice understanding of both investor in design for future construction. of development locations. and homebuyer needs have By carefully selecting locations enabled the Company to Our success is reflected in the that are in close proximity to widen its operations to include many awards that Telford Homes established or planned transport The City, North London, has won on a number of its links, in areas that have major Hertfordshire and Essex. developments. These include an regeneration programmes Evening Standard Best Starter planned or under way, Since 2001, Telford Homes has Home award, two Hot Property Telford Homes has not only been Traded on the Alternative Investor Potential awards, an produced hundreds of new Investment Market of the London NHBC Seal of Excellence and homes, but is also contributing Stock Exchange; steady share the Small Housebuilder of the to the regeneration of whole price growth is evidence that the Year category at the Housing new communities. Company is not only succeeding Design Awards 2006. but is also establishing a fine Having originally focused upon reputation within the industry. And developing around the emerging Telford Homes continues to grow:

90 Degrees, E1

Photographs depict completed Telford Homes developments Cubix, E3 Abbott’s Wharf, E14 71079 Merchant St 12/10/07 17:53 Page 20

2 Miles

STRATFORD

1 Mile

2012 OLYMPIC PARK

THE CITY

CANARY WHARF

Merchants’ Quarter BOW E3

A development by:

Telford Homes Plc First Floor, Stuart House, Queensgate, Britannia Road, Waltham Cross, Herts, EN8 7TF. Tel: 01992 809800 Fax: 01992 809801 www.telfordhomes.plc.uk

These particulars are for illustration only. We operate a policy of continuous improvement and individual features such as kitchen and bathroom layouts, doors, windows and elevational treatments may vary from time to time. Consequently these particulars should be treated as general guidance only and cannot be relied upon as accurately describing any of the Specified Matters prescribed by any order made under the Property Misdescriptions Act 1991. Nor do they constitute a contract, part of a contract or a warranty.