Critical Capabilities for the Enterprise with New Data Introduction - Cover Page - Overview

Critical Capabilities for the Enterprise with New Data Introduction - Cover page - Overview

Critical Capabilities for Deploying Enterprise Analytics and Mobility Applications

Report generated on October 2, 2017

This information represents the opinions of MicroStrategy based on its assessment of the products listed.

1 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Overview

Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Enterprise Object An object-oriented MicroStrategy offers a centralized metadata repository that is built with and Platform Oriented architecture catalogs contains objects, as defined by developers, and can be reused across the Reusability every aspect of the BI project. Objects can be combined to create higher level objects (e.g., business. Data assets, attributes and metrics make up a report; reports, filters, and prompts make KPIs, dimensions, up a document; documents, and other reports can be embedded into a users, reports, and document - all of which are stored as "metadata objects"), and this dashboards are all together delivers a single BI project or a data model. stored in a central • The reusable model enables objects across the BI deployment to be location as unique securely reused hundreds of times by users across the enterprise, without logical objects to any duplication of effort. support reusability. • The model not only includes dimensions and metrics, but also covers filters, reports, prompts, custom groups, reports, dashboards, and documents - making it possible to flexibly reuse all of these objects multiple times across any application and BI project. • Changes or modifications made to any object in the metadata automatically proliferates to all other dependent objects. This eliminates the need to manually update the changes across the deployment, which is particularly helpful for larger BI projects. • The reusable model helps ensure faster development times, increased platform scalability, efficient management, and also maintains a single version of the truth. Data Unique definitions to The MicroStrategy metadata model makes it possible for anyone with the Governance every dimension and right privileges to promote new and external content to the Server and tie it metric bound together to a certified data model, all with easy workflows. by strict rules that are • It is possible to map the metadata at the dimension level, as well as the defined by a logical cube level, giving users the flexibility to control the data that is published to model, thus ensuring a the model. single version of the • The platform supports governance for data from disparate sources, even truth external non-certified sources, that helps build a system of record that users can trust--while also delivering flexibility to end users. • Beyond the ability to govern external data sources, the platform offers granular security features that allow project owners and data stewards to grant permissions and privileges to the right people. This delivers data security and also personalizes reports and dashboards to end users. • Workflows available with the MicroStrategy platform to promote external data into the system of record, combined with the flexibility of the system to deliver self-service access to business teams will increase the overall adoption of the BI platform. User Security Roles and privileges The security model within the MicroStrategy platform is built around users that assign restrictions and user groups, which are represented as logical metadata objects. This to users and groups ensures that data is secured at the most granular levels. ensure that end users • Security filters based on dimension values help ensure that users are only see personalized restricted to only see data that is relevant to them. This eliminates the and relevant content need to build multiple copies of the same application, and makes it and are only able to possible to optimally scale. perform authorized • With MicroStrategy's tools, administrators can apply Access Control Lists actions. (ACLs) to large user groups, restricting the range of data objects they can access or actions they can perform, and specifying the scope of their privileges in the environment. • With Usher, it is possible to provide secure digital authentication options, including geo-fencing and time-fencing capabilities, making it possible to restrict user access based on location and time. Scalability Deliver analytics to MicroStrategy is optimized in its design for enterprise scale and speed; as everyone across the such, the platform can support the analytical reporting needs of 100s of enterprise, and beyond. thousands of users across the enterprise. Allow 1000s of users to • The platform can be clustered with up to 8 nodes with work- and user-

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Scalability Deliver analytics to MicroStrategy is optimized in its design for enterprise scale and speed; as everyone across the such, the platform can support the analytical reporting needs of 100s of enterprise, and beyond. thousands of users across the enterprise. Allow 1000s of users to • The platform can be clustered with up to 8 nodes with work- and user- leverage analytics fencing options to help ensure performance and reliability across the entire without sacrificing user population. performance and • The platform has no restrictions on data size for either direct or in- without restrictions on memory access to data data size. • MicroStrategy customers are leveraging the platform to store data using in-memory cubes with over 2 billion rows while delivering sub-second response times to their end-users. • MicroStrategy is the only comprehensive analytics vendor that supports big data analytics with native connectors to HDFS to access petabytes of data in real time. Performance Publish and deliver MicroStrategy employs a variety of strategies to increase the overall information to end-users performance of the platform, making it possible to deliver sub-second with quick response response times - even with large datasets. times, and deliver • MicroStrategy was among the first BI vendors to support push-down analytics without being analytical functions across all leading databases. This capability helps impeded by data size. drive computations intelligently to the database when needed, thereby improving the overall response time to end users. • The platform can create multiple parallel threads to the database, increasing the speed at which data is fetched from the warehouse. • Whereas other BI vendors attempt to implement caching at a single level, MicroStrategy implements self-tuning strategies that create caches at key points within the query flow. The Server caches data in the following crucial areas: Metadata object caching, attribute element caching, database connection caching, result caching, and document caching. • The platform is based on an in-memory architecture that can partition cubes and process data in parallel, making it possible to process larger cubes than other vendors in the market. • VLDB settings are available to fine-tune and optimize connectivity for every type of data source, delivering custom settings to organizations with unique deployments. Automation Reduce burden on IT • MicroStrategy offers tools that allow administrators to maintain and administrators, upgrade systems, automate workflows, and ensure superior data quality especially with large and security, without redundancies. scale deployments, by • The platform allows admins to reduce the time and effort spent on routine cutting down on routine maintenance and administrative tasks, like moving assets from test to or redundant tasks. production environments, to checking the data quality between upgrades, and scheduling health checks and tasks with workflows. • Beyond administrative tasks, data uploads/refreshes and scheduled deliveries can be automated as well, which removes the burden from IT and helps reduce overall TCO.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Monitoring Easily monitor, maintain, • MicroStrategy offers tools that allow administrators to monitor every manage, fine-tune, and environment in a MicroStrategy deployment, across multiple projects and automate actions and even server machines - both on-premises and in the cloud. workflows to ensure the • The interface enables administrators to quickly and easily view usage health of the system. patterns, system resources, uptime, and alerts across environments. Eliminate redundant • The platform collects information from each environment’s Health Center, tasks to reduce overall and presents key usage and performance indicators using graphs and TCO. charts. • Administrators can define thresholds for system usage and performance that automatically trigger alerts when threshold criteria are met or exceeded. • Beyond the 100s of OOTB reports and dashboards available with the platform, administrators can build their own reports with custom KPIs to measure platform usage. Deployment Options to deploy on MicroStrategy delivers flexible options for deploying analytics across the any infrastructure, enterprise with on-premises, cloud, and hybrid options for teams of any regardless of size, team, size. or hardware resources, • The platform is supported on both Windows and Linux, and can be thus reducing overall clustered with up to 8 Server nodes. TCO and maintenance • Partnering with AWS, the leading cloud vendor, MicroStrategy allows required. organizations around the world to spin up instances for enterprise analytics and mobility in minutes, allowing companies to start small and expand as needed. • Pre-configured environments in the cloud can be created, managed, maintained, and upgraded with self-service consoles, enabling extremely low TCOs. High Robust architecture that • With MicroStrategy, users across the organization can access reliable Availability provides the highest analytics delivered on a robust architecture that is designed for enterprise uptime for users to scale, performance, and stability. always have access to • Disaster recovery and failover options allow organizations to avoid the system, with downtimes for end-users. System administrators have the choice to setup provisions and tuning hot, warm, or cold failover strategies (for backup nodes) depending on the mechanisms for hardware resources available to them. increased system • Clustering and work fencing capabilities make it possible to proactively stability and better prevent server crashes by deflecting heavy jobs to specific servers or time failover management. periods. • Reliable governors at every level of the query path make it possible to avert system crashes, even under peak user and data loads. In-memory Architecture that can • The MicroStrategy platform enables organizations to take advantage of Architecture host terabytes of data in-memory cube technology, which increases performance by reducing the in-memory making it need to access data directly from the data warehouse. available to end-users • MicroStrategy in-memory cubes can be quickly loaded with data using with faster response parallel threads from the database which can also be optimized and fine- times. tuned for specific databases. • Dynamic sourcing is a platform capability that automatically routes queries to the fastest available data source—whether it’s a cache, a cube, or the original relational source, thus helping maximize performance and throughput. • MicroStrategy's parallel processing and partitioning capabilities differentiate it from other vendors, helping to boost processing speeds in situations where there are terabytes of data stored in memory.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Enterprise Self-Service Intuitive workflows for MicroStrategy differentiates itself from other point solutions by combining Analytics Data end-users to access, the ease-of-use of data exploration with enterprise capabilities including Discovery visualize, analyze, and scalability, performance, security, and governance, in a single platform. share insights without • MicroStrategy Desktop and Web provide access to 80+ data sources, the support of IT. from Excel spreadsheets, to relational sources, big data, Cloud services, Hadoop, and more. • Built-in tools are available for data preparation, as well as the ability to blend data across multiple sources. • It provides the ability to visualize data with any chart or graph natively and offers workflows to include D3, Highcharts, Google Charts, and other libraries (including open source and NLG options) • Includes easy sharing options (PDF, email, send to file location, print, and more), and workflows to promote external data into a governed model. Also supports options to export to PDF and email options. • MicroStrategy is compatible with Mac and Windows PC. Analysts can quickly set up and install MicroStrategy without IT support. • The platform supports advanced analytics with 350+ out-of-the-box functions, and can also integrate with R. Optimized Drivers and gateways • MicroStrategy natively supports 100s of the most popular data sources, Data that deliver instant and from Excel spreadsheet to relational databases, cloud systems, HDFS and Connectivity reliable access to a more. variety of data sources • Organizations can also build their own connectors to custom data assets and information in any with APIs, allowing them to connect to any new source available in the format, regardless of market. size. • Each connector is optimized for high performance, with the ability to intelligently push-down calculations to the databases when needed, generate multi-pass SQL, load parallel threads simultaneously, and can load data without restrictions on size or type. • Easy workflows are available to business users to blend data on their own without IT support. • VLDB parameters are available to fine-tune and optimize SQL generation specific to each database. • MicroStrategy leverages an aggregate-aware SQL generation engine to transparently navigate aggregate tables, dynamically directing queries to summary tables, without the user having to specify the use of the table when creating the query. • MicroStrategy can generate multi-pass SQL to answer analytical questions that cannot be answered with a single SQL query block, covering scenarios that include: set analysis, split metrics, and calculations at different levels of aggregation. Data Transform and arrange MicroStrategy offers built-in data wrangling and blending capabilities and Preparation data to make it better is supported across all data sources. and Blending suited for visual • End users can perform transformations on data prior to visualizing exploration, with the information using dozens of functions available via graphical interfaces ability to create joins and without exporting out to Excel. across tables from • Data wrangling and blending is possible by business users across disparate sources. spreadsheets, relational sources, HDFS, cloud systems, and other popular databases. • Users can split columns, identify spelling errors, perform text and numeric facets, eliminate white spaces, pivot tables, and perform dozens more transformations based on intelligent recommendations from the product. • History lists are automatically recorded, so when more current data is available, the actions do not need to be repeated.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Enterprise Options to view large • MicroStrategy provides a flexible reporting environment that leverages Reports volumes of data in an OLAP functionality to give end users the ability to quickly slice and dice easy-to-read grid data from across multiple sources, using a variety of options: sorting, format, with tools to pivoting, page-by, drill down, drill anywhere, totals and subtotals, one-click perform ad-hoc analysis metrics, derived elements, view filters, lock headers, switch between for improved decision- grid/graph, fit to content/window, and more. making. • With the ability to publish banded reports, the platform can roll up and present dynamic aggregates for large volumes across 100s of pages of data. • With MicroStrategy, developers can quickly design operational reports and statements using drag-and-drop functionality and flexible formatting in order to structure large amounts of data into a natural hierarchy for maximum readability and ease of navigation. • MicroStrategy enables parameter-driven reports by supporting more types of user prompts than any other vendor, allowing users to input selections at runtime to alter the contents of the reports. Options include simple dimension prompts, hierarchy prompts, list prompts, object prompts, value prompts, level prompts. Dashboards Highly formatted options • MicroStrategy delivers graphical WYSIWYG designer tools to create and to author, visualize, and pixel-perfect documents, invoices, statements, scorecards, and interactive documents interact with data to real-time dashboards, all from a single design editor. identify trends and • All styles of BI described above support responsive design and can be outliers and make consumed on any browser or mobile device. efficient decisions. • Dashboards are built on the metadata model, so they are secure and personalized for each user, and support transactions, offline consumption, and can be delivered in any desired format. • Dashboards support ad-hoc data discovery across 100s of options and let users visualize data with access to native and third-party charting libraries. • Transactional workflows can be embedded to enable write-back capabilities for both web and mobile applications. Mobile Consume reports and • Mobile is fully integrated into the MicroStrategy analytics platform, so Analytics dashboards on mobile organizations can leverage existing visualizations, reports, and devices, with complete dashboards to instantly deploy BI on mobile devices. interactivity, in order to • MicroStrategy Mobile enhances the mobile experience on iOS and perform analytics and Android by delivering native apps that let users take full advantage of the make decisions while on unique capabilities of their mobile devices when interacting with their data, the go. while also being able to rely on transaction and offline capabilities. • With flexible, code-free tools and a click-to-configure development canvas, organizations can mobilize business workflows and deliver a highly responsive, native user experience with apps that can be built in record time and at a fraction of the cost. Real Time The ability to deliver MicroStrategy delivers the ability to visualize data from external streaming Analytics instant analytics and applications and trigger alerts from these sources. insights where data is • The platform can instantly ingest real-time feeds from Storm, Spark, and available in real-time. Kafka. For other relational systems, the platform can also support data refreshes at the smallest intervals, and can perform at the speed of incoming information. • MicroStrategy can manage real-time information and give an instant view of the data. • The application can also send threshold-based alerts to any device allowing decision-makers to take instant and proactive action, all in real time. • MicroStrategy can also integrate with visualizations and widgets that support real-time mapping of information on both Web and Mobile.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Predictive Advanced algorithms With minimal help from IT, MicroStrategy users can create and visualize Analytics and and workflows for users advanced metrics and perform the most complex calculations. Machine to be able to perform • End users can build sophisticated statistical and mathematical models Learning summarizations, with the native library of functions available directly with MicroStrategy. optimizations, They can generate predictive, scoring, or training metrics using natively predictions, statistical available algorithms. calculations, or create • MicroStrategy offers over 350 native functions, out of the box, so that custom groups, training, business users are able to perform data mining and create highly and scoring metrics. advanced statistical algorithms on their own, with minimal support from IT. • Users can integrate MicroStrategy with data mining models from other applications by importing Predictive Model Markup Language (PMML), SAS, and SPSS into the metadata repository. • The platform integrates with third-party options like R using graphical interfaces. Big Data Access data from MicroStrategy is the only comprehensive platform that supports access to Analytics Hadoop and other big data with native connectors to HDFS while also providing built-in distributed file systems workflows for data preparation on top of Hadoop data. without limitations on • Whether it’s a personal spreadsheet or a dispersed Hadoop Distributed size and without File System (HDFS), users can easily connect to their data without relying experiencing drops in on IT and without limits on data size. It's easy to access data from any performance. flavor of Hadoop, including Cloudera, Hortonworks, and MapR, with comprehensive support for Spark, Kerberos, and the top file formats. • With MicroStrategy, users can leverage information from click streams, web activity, call center logs, and ID scans - and blend it with data from other sources using graphical workflows. • MicroStrategy connects to big data sources and NoSQL options such as MongoDB and Cassandra, and also connects to HDFS via native connectors to Cloudera Hive, Impala, MapR Drill, Pig scripts, Spark SQL, and more. • With MicroStrategy, users can also limit and manage the amount of data imported from HDFS, or perform aggregations on top of the data prior to importing it into MicroStrategy for analysis. • Users can also apply advanced functions and filters to control and restrict the amount of data.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Automated Distribute reports, MicroStrategy is designed for high-volume, automated delivery of reports Distribution dashboards, and and dashboards. and Alerting documents to large • The platform makes it possible to scale distribution of analytical content audiences in a to 100s of thousands of users, with the ability to automate and schedule personalized and the delivery of reports and dashboards, based on time-, event-, and automated manner. This threshold-based alerts. helps to ensure the on- • MicroStrategy supports the widest variety of delivery methods, with time delivery of optimal formatting for each device and application. information to end-users • MicroStrategy provides bursting capabilities to deliver slicing or page-by so they can make executions, allowing a single report to be extracted from the data timely, informed warehouse that can be parsed into sub-reports for individual subscribers. decisions. This avoids having to run different reports for different recipients while still being able to generate personalized reports. • Alerting capabilities can monitor KPI values when new data is available and send detailed reports or alert messages when thresholds are reached. • Security filters and ACLs set on the user level guarantees personalized and secure information to 1000s of users with the delivery of a single dashboard. • MicroStrategy leverages segmentation capabilities to manage resource utilization in large scale report delivery deployments by analyzing the list of subscriptions to determine if several subscriptions share the same combination of security and personalization and grouping them into buckets since they receive the same content. From bursting and smart pagination for PDF exports to the delivery of highly personalized content, MicroStrategy delivers sophisticated distribution capabilities that make it possible to publish data and insights across the organization without the need to invest in other technologies. Enterprise Transactional Write-back capabilities • MicroStrategy provides mobile write-back capabilities that let users Mobility Workflows that allow mobile users update systems of record from the field. Users can change data on the fly, to submit transactions to insert new information, and view updated reports and dashboards. ERP, CRM, or other • These transactions can include one-tap approvals and denials, inputs for operational systems. capturing new information, and editing existing information in ERP systems, CRM systems, and other operational databases. • App developers can create smart forms that are contextual and conditional, based on a user’s permissions or location. • MicroStrategy offers a broad set of input controls, including barcode scanners, signature capture, star rating, text and number fields, calendar, camera, steppers, sliders, and more. • Transaction Services can also auto-capture additional information alongside the user inputs to further streamline business processes. For example, the user’s profile information as well as latitude, longitude, and a time stamp can be included in a transactional submission without requiring additional work by the user. • Users can access transactional inputs and forms regardless of internet connectivity. When offline, transactions are queued for submission and executed when the user next connects.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Embedded Ability to download and • MicroStrategy provides in-app viewing of multimedia content including Multimedia view multimedia files videos, PDFs, images, presentations, spreadsheets, documents, email, online and offline, such and web content—all seamlessly embedded in the mobile app. as presentations, • As is the case for other content in the app, multimedia can be pre-cached videos, PDFs, and or stored for convenient, offline access. ePUB books on mobile • There are two ways to include multimedia in apps: HTML containers and devices. the Multimedia Widget. • HTML containers enable access to any web content by placing it directly in the app's iFrame. URLs provide links to pull up entire documents or web pages. • The Multimedia Widget provides a framework in which to download, consume, and store multimedia files. WebDAV folder integration enables users to dynamically browse and view existing files and folders in a WebDAV folder, for example in Microsoft SharePoint. This makes it easy for traditionally non-technical people, for example in Marketing or HR, to distribute updated versions of collateral or training videos to employees in the field. • MicroStrategy also provides a widget that is especially designed for videos. The interactive, elegant Video Player Widget (that leverages the native OS video player) loads and plays a video from a remote location or from the local cache. The widget can display: videos from a streaming service such as YouTube, videos from a file server location, or a cached video from the WebDAV cache. If the mobile device is online, the Video Player Widget loads the video from the remote location but is smart enough to check first if a local cache already exists on the device’s WebDAV cache store. Geospatial Ability to display • MicroStrategy abstracts all the geospatial analysis capabilities from the Analysis geospatial data overlaid base map layer, so customers can leverage whichever base map they on an interactive map want, depending on existing map investments or preferences. (ESRI, Google Maps, • MicroStrategy Mobile provides support for building map visualizations on and custom images). ESRI and Google Maps, as well as custom images as maps with the Image Layout Widget. These maps render seamlessly on the appropriate native mobile map (Apple Maps on iOS and Google Maps on Android). • Both ESRI and Google Maps display geospatial data overlaid on an interactive map. Users can swipe, scroll, and zoom in directly on the map, or even filter the data shown by selecting elements within their mobile app. Data can be displayed using a pin marker, a density map, or a bubble to provide multiple types of analysis within each map. In addition, ESRI maps can display data from a custom geographical region, such as the counties of a state or districts within a city. The image layout widget allows app developers to include visualizations representative of different geographic regions such as countries, states, and regions, or visualizations that represent custom spatial analyses like a store layout. Offline Access Ability to support • MicroStrategy Mobile apps can be configured to work entirely offline. This applications in offline includes support for analytics, visualizations, multimedia, and transactions. mode regardless of • MicroStrategy provides advanced offline functionality, including: prompt connectivity. This panels that display valid caches for multiple prompt scenarios; visual cues includes interactivity such as an offline mode indicator and shading to indicate availability; a with data, multimedia view of transaction queues; and the ability to delete or edit transactions content, and before a connection is reestablished. In a situation where a user wants to transactional workflows. avoid using data, the user can manually switch to offline mode using the app settings. • While users are in offline mode, mobile usage stats are still captured and submitted to the server once the user reconnects. Additionally, data-at-rest is highly secured. The stored data is encrypted; the app can still require credentials, and the offline cache can be set to expire at a desired time.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Mobile Client Ability to cache data on • MicroStrategy offers three main caching strategies that customers can Caching for the device to optimize leverage when configuring their apps: automatic caching (devices check High app performance. for new and updated content and sync content in the background), pre- Performance Deliver sub-second caching folders (a set of objects are pre-cached when the app starts), and response times even adaptive mobile caching (the app prioritizes background cache loading when dealing with large based on where the user is and downloads content the user will likely want volumes of data, to see before they tap on it). numerous concurrent • MicroStrategy has a sophisticated analytical engine within the mobile users, or slow, client, so the mobile client itself can perform computations on locally unreliable connectivity. cached data without having to go back to the server. Because the computations can be done locally on the device, this also helps to speed app performance. • As a 100% native app, MicroStrategy uses OpenGL frameworks available on the mobile OS which help to achieve maximum app performance. All of the drawings (renderings) of visualizations leverage native device drawing capabilities which are optimized for high performance. Personalized Ability to send alerts to • MicroStrategy’s scalable alerting engine provides personalized alerts to Alerts via mobile users in the form every user. Push of push notifications. • The alerting engine is based on a robust distribution server that supports Notifications These notifications monitoring multiple data sources 100s of 1000s of times every minute and should be triggered by creating personalized alerts for mobile users when a set condition has preset thresholds, or be been met. available on demand. • Thresholds can be set on any metric on any report. • Alerts are handled through the device’s native push notification system in one of three forms: a badge (a graphic associated with the application), a home screen notification (a message which the user can view and interact with), and/or a sound. • Smart badges can show metric values or the number of alerts. Instant Update and publish • MicroStrategy lets app developers make updates and publish changes to Updates to changes to custom apps their mobile apps without the need to recompile (in Xcode for iOS and in Custom Apps without having to Android Development Studio for Android) and redistribute apps. Any with No recompile and change in functionality or configuration is instantly reflected in the mobile Recompilation redistribute. Changes app without requiring the user to upgrade the app on the mobile device. are distributed and This flexibility is very powerful when users are trying to operate on an agile available to users development cycle, where users need to access the changes instantly without requiring an app without having to constantly upgrade their app. update. • MicroStrategy also provides a drag-and-drop interface to migrate apps from development, to test, to production by using MicroStrategy Object Manager. Customize / Ability to rebrand the • The Mobile SDK provides app developers with a multitude of White Label mobile app by including customization options. This includes a code-free approach to white- customized icons, as labeling and rebranding any MicroStrategy Mobile app. well as splash, launch, • Customization includes changing icons, as well as splash, launch, and and login screens. login screens. It enables developers to match corporate branding and look- and-feel standards.

Native Native SDK integration • MicroStrategy's native mobile security features provide extensive Integration with leading EMM capabilities to protect sensitive company data, but MicroStrategy provides with EMM vendors AirWatch, the flexibility to leverage additional third-party capabilities, including those Vendors MobileIron, and provided by EMM vendors. Blackberry Dynamics, • MicroStrategy offers native SDK integration on iOS with three EMM and AppConfig providers: MobileIron, Blackberry Dynamics, and AirWatch. MicroStrategy community guidelines. offers native SDK integration on Android with AirWatch. • MicroStrategy Mobile also supports EMM capabilities via implementation of the AppConfig guidelines, natively on both iOS and Android.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Mobile App Ability to collect mobile • Mobile app client-side monitoring captures personalized analysis every Usage usage statistics and time a user taps on an app screen. Statistics are gathered on time spent Monitoring populate a database for on each app screen, exploration paths, GPS location, app usage, device analysis. type, operating system version, and cache usage. • With this information, app developers can track overall app adoption and geo-location of usage, perform cohort analysis, support continuous development cycles, analyze app performance, spot network issues, and track adoption rates of new devices, operating systems, and clients. These statistics are critical to driving app enhancements and to honing the app experience. • Mobile usage stats are captured even while a user is offline. Once the user reconnects, the stats are submitted to the server. Embedded Create The ability to modify and • A key component of an enterprise-class platform is the ability to modify Analytics Custom Web extend existing and extend existing functionality to meet the unique needs of an Applications functionality, organization. For building customized applications, a robust BI platform create a custom web must provide access to all of its functionality through APIs. The application, embed MicroStrategy BI platform is a modern, sophisticated service-oriented content in portals, or architecture that is designed for flexibility and extensibility so that it can simply change the look grow with the demands of enterprise applications. and feel with personalized branding • The MicroStrategy Web SDK enables developers to build a full-fledged and logos through web application or change the look and feel of an existing web application application with an intuitive customization tool. The Web Customization Editor is programming interfaces integrated with the most widely used Java IDE, Eclipse. With over 5000 (APIs). classes exposed in the Web API, this integration not only simplifies development, but also allows developers to write their code without modifying any source code or out-of-the-box configuration files. This approach is helpful in maintaining and upgrading customizations. • The Web SDK also allows developers to write their own Web Services that encapsulate MicroStrategy functionality and expose this functionality to third-party applications. Since the services use standard protocols such as HTTP or HTTPS and generate a response in standard W3C-compliant formats such as XML or JSON, any third-party application (web or mobile) can consume these services and embed MicroStrategy functionality into their product. MicroStrategy's service-oriented architecture guarantees efficiency for each service or component with no code redundancy. This architecture is in stark contrast to the service-oriented architectures of other BI vendors, which are a product of disparate, separately developed architectures, inherited from mergers, and mashed together.

• In addition, MicroStrategy provides a plug-in architecture that enables developers to extend out-of-the-box MicroStrategy Web code with stand- alone customizations without the need to change the source code, thus, making upgrades without recoding possible. MicroStrategy supports the following languages for Web SDK: Java, XML/JSON, JavaScript, and .NET.

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Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Create The ability to create • The MicroStrategy Mobile API enables mobile app developers to Custom customized mobile customize MicroStrategy Mobile apps on Android and iOS mobile devices Mobile applications, embed BI by changing the look and feel of the app, or developing new Mobile apps Applications in in third-party apps, or that use MicroStrategy BI content. MicroStrategy provides different APIs iOS and rebrand the mobile app for Android and iOS devices. The flexibility of the Mobile APIs enable Android by including customized developers to build custom mobile applications to accommodate growing icons, as well as splash, needs of the organization. launch, and login screens. • The Mobile SDK for iOS consists of Xcode projects that allow developers to compile and distribute custom MicroStrategy Mobile apps. With one of the Xcode projects, users can rebrand the app by adding icons, splash screens, and an app name through simple configuration changes. In addition, the Mobile SDK for iOS enables users to embed MicroStrategy in an existing application or build custom widgets that can consume MicroStrategy data. • The Mobile SDK for Android lets users customize the MicroStrategy Mobile application to match corporate branding requirements. It also allows users to preconfigure the application to allow multiple instances of the application to exist on a single device. • MicroStrategy supports the following programming languages for Mobile SDK: iOS - Objective C, Swift; Android – Java. Embed Third- The ability for third-party • Organizations are always looking to connect to a variety of sources that Party Data as applications to push may not be natively supported with the platform. Using the Push API, Datasets data directly into a BI organizations can push external data in JSON format using REST APIs application for use in into in-memory cubes on the MicroStrategy Intelligence Server, so users dashboards or reports. can readily consume, process, and analyze the corresponding data. • MicroStrategy makes it possible for organizations to leverage new data assets by enabling applications such as ETL tools that connect to these data sources and move data into MicroStrategy. • The Push API enables third-party vendors to generate MicroStrategy datasets, thus, unlocking new end-user workflows and opportunities for partner integrations. Create The ability to embed or • MicroStrategy integrates with third-party and open source JavaScript Custom create custom HTML5 visualizations, so users can tell even more compelling stories with their HTML5 visualizations with open data. Visualizations source libraries such as • MicroStrategy provides APIs, tools, samples, and documentation to help D3, that can be users build custom HTML5 visualizations using open source and deployed on top of data commercial libraries like D3 and Google Charts. sources. • Users can build out support for functionality including selectors, drop zones, color palettes, and thresholds. It is also possible to transform visualizations into text-based narratives by integrating with native language generation (NLG) platforms, such as those offered by Automated Insights and Narrative Science. Extract The ability for custom • With RESTful APIs, organizations can use MicroStrategy as a data Subsets of third-party web source to quickly extract subsets of pre-processed data in JSON Data Using applications to use the format. This addresses the needs of large enterprises and OEM partners RESTful APIs BI platform as a data that consume data through MicroStrategy's governed and secured source to extract architecture via customized business applications. subsets of data from a report or existing cube.

13 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Create The ability to create a • With new and updated data sources being published by database Custom Data custom data source that vendors almost weekly, organizations need fast access to connect to and Connectors users can connect to use the data stored in these various data locations. and leverage in their • MicroStrategy natively supports 100s of the most popular data sources reports and dashboards. and continues to enhance connectivity with each database upgrade. • MicroStrategy also allows organizations to build their own connectors to custom data assets with the Data Connector SDK. Organizations can leverage HTML and JavaScript to build custom connectors for the MicroStrategy Data Import interface and build their own customized integrations for these data sources within MicroStrategy, thus, providing users access to any data source without waiting for them to be certified by the platform. Multitenancy The ability to deploy a • Multitenancy enables an OEM’s various customers to experience custom Support single instance of a applications, all built on a single architecture. Sharing resources results in software application to less administrative overhead, reduced resource consumption, and low serve multiple overall TCO. customers, where each • MicroStrategy supports a spectrum of multitenant architectures from high customer is called a isolation to high sharing. In addition, MicroStrategy allows for tenant. personalization in a shared project such as custom branding and logos for each tenant, personalized object names, and internationalization capabilities. Enterprise Simplified The ability to easily • MicroStrategy on AWS will enable customers to deploy enterprise Cloud Enterprise deploy an enterprise networks that are fully configured and ready to use in less than 30 Deployment cloud environment minutes. This saves users time and money by eliminating the need to without IT support. download, install, and configure the environments themselves. Users can choose from different instance types and sizes based on cost or usage requirements. • Cloud environments can also be deployed directly into a customer's AWS account for maximum control. • Users can launch 3 different environment types, ranging from an all-in- one system to an enterprise-grade distributed and redundant system.

14 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Global The ability to deploy • MicroStrategy Cloud can deploy distributed and redundant systems in Availability environments globally. over 42 AWS Availability Zones in 16 geographic regions around the world. Global options make it This includes countries across North America, South America, Asia, easy for customers to Europe, and Australia. This enables organizations to deploy MicroStrategy deploy their closer to its users. This decreases latency and enables faster response environments closer to times. By having data centers closer to home, it also allows the data enters home so they can meet to comply with local laws and regulations. performance, compliance, and data requirements. Region and Number of Availability Zones •AWS GovCloud (2) •US West Oregon (3), Northern California (3) •US East Northern Virginia (5), Ohio (3) •Canada Central (2) •South America São Paulo (3) •Europe Ireland (3), Frankfurt (2), London (2) •Asia Pacific Singapore (2), Sydney (3), Tokyo (3), Seoul (2), Mumbai (2) •China Beijing (2) •New Regions (coming soon) Paris Ningxia

15 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score API Enabled JavaScript frameworks • The MicroStrategy Cloud API gives customers unlimited flexibility to Operations that provide a number of create their own custom workflows. Customers have the ability to build APIs to help customers personalized user interfaces for deploying and managing their cloud build applications. environments. This empowers developers to automate their MicroStrategy Cloud capabilities. • Through APIs, it is possible to launch 1000 MicroStrategy instances with a single line of code, resize them to any size, and then terminate them once done. Without APIs, this would be a manual process. It’s easy to integrate with other automation tools and the API works with any programming language. Cloud Specific APIs we support: •Retrieve or search for environments •Create new environments •Get Environment Contact Details List •Resend Email to the owners of the environments •Restart environment/s •Start environment/s •Get Environment States •Stop environment/s •Terminate environments •Find environment details by environmentID •Update Environment Contact Details •Update expiration date for environment •Find all the instances in an environment by environmentID •Find all the instances state in an environment by environmentID •Restart Instance •Start Instance •Stop Instance •Find schedules by environment id •Create schedule for environment •Inactivate the selected schedule by schedule id and environment id •Find schedule by schedule id and environment id •Update schedule for environment •Resize all server instance or selected server instance of an environment •Create new environments Disaster Clustered servers that • MicroStrategy Cloud clusters enterprise deployments with multiple Recovery and restore backups after nodes, and gives organizations the flexibility to add additional nodes. Failover failure so no work or • Clustered nodes provide load balancing, high availability, failover, and time is lost. redundancy. Each node synchronizes metadata information, history lists, and report caches. In case of disaster or failure, MicroStrategy backups are stored redundantly across multiple availability zones and can be accessed and restored in an alternate availability zone. This affords zero downtime and users can always access their MicroStrategy environment. Centralized A single interface that • MicroStrategy allows the customer to start, stop, and restart an AWS Administration provides all the environment while retaining its contents. Customers can take advantage of administration tools to stopping their environments to save on costs, especially during non-peak manage and monitor an hours. enterprise cloud • The new Environment Manager tool allows users to schedule these environment. routine tasks to occur at specific dates and times. • For POC or development purposes, an administrator can stop these machines during non-peak hours to reduce costs. • Customers only pay for what they use.

16 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Auto Scaling The ability to resize • MicroStrategy Cloud customers have the ability to scale their cloud environments environment up or down with over 6 different instance size options from based on the conditions AWS ranging from 4 vCPU and 15.25 GiB to 64 vCPU and 488 GiB of the customer defines. memory. • Environments can scale on-demand or schedule based on usage patterns, application usage patterns, and data size. Customers can add new users at any time and deploy multiple environments and projects as they see fit. • Customers pay for what they use according to length of time. Seamless Upgrade the platform By moving to the MicroStrategy Cloud, customers can ensure that they Upgrades and corresponding have the latest platform and version release, allowing them to take servers without any advantage of the latest platform security and feature enhancements. With downtime or additional the new Cloud Environment Manager, customers can schedule upgrades work. during non-peak hours to guarantee seamless upgrades with zero downtime. Testing and health checks are automatically performed to help ensure a successful upgrade. High Maintain high • Each MicroStrategy deployment is in a single-tenant, private cloud. This Performance performance and allows organizations to customize the software to meet their needs. and Reliability reliability without Queries run by customers will not affect others. Each instance is isolated sacrificing user from others for maximum privacy. experience or security. • The MicroStrategy Cloud operations team has the cloud experts and support to help ensure high performance and reliability. We are backed not only by AWS’s world-class infrastructure, but also AWS experts who helped design and automate our cloud deployment. Our Cloud environment was built with the latest AWS technology and according to AWS’s best practices. Our team proactively patches infrastructure, operating systems, and applications to optimize performance while deterring security threats. We have processes in place so that systems are monitored, including the analytics and mobility servers. • MicroStrategy allows organizations to cluster up to 8 server nodes. Beyond being able to further scale in volume of analytics content, this will improve overall SLAs by reorganizing large clusters for higher availability and faster service recovery, reduce TCO by consolidation of multiple environments, and remove friction to deploy new applications and increase user capacity. Data Services for customers • MicroStrategy provides data connectivity and data warehouse solutions Connectivity looking to move their to meet customer needs. Customers may choose to migrate their data into and Migration data into the cloud or the cloud. We offer options to migrate into Amazon Redshift, SQL Server connect their on-prem Enterprise, SQL Server Standard, MySQL, or Aurora DWH platforms. data to their cloud When customers choose this option, MicroStrategy builds the chosen environment. DWH within the same VPC as the rest of the BI cloud environment. MicroStrategy works with customers to select the correct size (CPU/RAM) DWH machine that meets their needs. ETL options are also available. • If a customer chooses to maintain their database on-prem or in another cloud data source, a typical implementation involves establishing a VPN connection between the MicroStrategy Cloud and its database or data. The performance of this architecture can vary based on a variety of factors, including the physical distance between the MicroStrategy Cloud data center and the customer data source, the latency of the data connection, the bandwidth of the connection, the amount of usage, its query intensiveness, the query-response latency of the customer data source, and other variables.

17 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Data Security Security to protect • MicroStrategy Cloud security meets or exceeds industry standards and customer data best practices. MicroStrategy implements strong control practices to 24/7/365. effectively maintain the security and availability of the MicroStrategy Cloud and associated data. We help ensure that your data is secure at network and application levels from any attacks. We follow the latest industry standards on many compliances and certifications such as SOC I & II, HIPAA, PCI, and Privacy Shield. Enterprise Digital Badge Use a single digital • MicroStrategy, via Usher, delivers smartphone-based digital badges that IoT identifier to track, report, provide seamless access to physical and logical assets across the and manage all user enterprise. interactions with • Digital badges replace physical badges, key fobs, passwords, and other enterprise assets. The identifiers with digital credentials delivered via a mobile app. Badges are badge verifies identities branded by the issuing organization and are dynamically and securely prior to granting access linked to an individuals' privileges and access rights. to enterprise assets. • Badges can be remotely issued and revoked nearly instantaneously. They are provisioned via secure, out-of-band means, and their use can be gated by biometric, geographical, or temporal constraints. • The digital badge provides a unique identifier that can be used by any single badge to validate the identity of any other badge. It also provides one-time passcodes for a second factor of authentication. Physical Control and manage • MicroStrategy provides smartphone-based physical access functionality Access access to any entryway pre-integrated with leading PACS vendors. Usher works to consolidate across an enterprise multiple physical access control systems throughout an enterprise. using a digital badge to • With an OpenAPI model, MicroStrategy can integrate with partner enhance or replace physical access control systems, building automation systems, existing access cards manufacturing systems, Internet of Things (IoT) grids, and networks and for employees, management systems to deliver more advanced functionality and contractors, and visitors. implementation options to customers. Logical Access all types of • MicroStrategy provides secure digital identity that allows users to access Access digital assets in an nearly any system in an enterprise (devices, applications, and VPNs) from organization including BI a single point. In order to both protect the current IT investments of applications, web corporations as well as enable future investments, logical access with applications, VPNs, and MicroStrategy is compatible with both industry-standard protocols like workstations from a SAML and RADIUS as well as emerging standards such as OpenID single point. Connect. Bluetooth Enable contextual • In the MicroStrategy platform, Usher’s Bluetooth (BLE 4.0) integration Sensing interactions, security, enables real-time micro-locational awareness of enterprise assets as well and seamless user as touch-free physical and logical access. experiences via • This allows thousands of users to project their identity and move about a Bluetooth delivering corporate environment accessing doorways and systems securely with real-time locational drastically decreased amounts of friction. The Bluetooth sensing capability awareness of enterprise can also be configured to log proximity at a particular place and time. assets. Barcode Track • The integrated barcode scanner in MicroStrategy badges can scan Scanner enterprise assets by virtually any kind of QR or barcode tag, securely logging a linkage between scanning barcodes or an employee and a product, machine, or any valuable enterprise asset. QR codes whenever a • This capability allows the tracking of offline assets using labels and tags user interacts with them. with bar or QR codes and can improve process auditing and enforcement This ability sets the for customer service, maintenance, and more. Scanning barcodes helps foundation for seamless take data from multiple components and systems and combine them to repair, maintenance, improve the predictability of performance issues that arise in day-to-day and inventory business operations. management of enterprise assets.

18 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Communication Empower management • The Usher out-of-the-box productivity application allows managers to & and decision-making to quickly identify, verify, coordinate, and communicate with other users – Collaboration be more timely, either in-person or by remote location. informed, and • Users have the capability to exchange messages from any client collaborative through interface via the Identity server as the intermediary. This feature supports a direct, in-app 2-way number of use cases including employee safety, support, and coordination, messaging based on particularly for field workforces or during special events. location and systems access. Real-time Generate consumable • With MicroStrategy Usher badges, user presence and actions create Telemetry real-time intelligence via real-time telemetry via an Apache Kafka Cluster – an open-source digital identity program delivering a distributed, partitioned, and replicated commit log interactions with all service supporting real-time data processing and big data volumes. This types of enterprise telemetry data is a rich and underutilized source of information that is the assets (physical and key to unlocking a smarter, more productive workforce. To expedite value logical) and creation, MicroStrategy helps organizations efficiently create and harness constituents. massive amounts of timely information arriving from EIoT devices. OTB Deploy reporting based • Usher Analytics is a MicroStrategy project included out-of-the-box with a Reporting on telemetry, pulling badge implementation. MicroStrategy takes care of the ETL processes so Module data from all assets and access and authorization data generated on the back-end is automatically access points to deliver loaded into a data warehouse and leveraged by a pre-built data schema. insight into operations This project includes multiple dashboards and a mobile application for and compliance in a visibility into interactions between enterprise constituents and assets. unified, “single source of truth” dashboard. Reports should be customizable with the ability to blend data from other enterprise repositories. Integration Synchronize to directory • Within the MicroStrategy platform, Usher Network Manager has pre-built with Directory services as the directory integrations with Microsoft Active Directory, AWS Directory Services authoritative source for Services, and Okta Universal Directory. Usher is also compatible with the employee records and OpenLDAP standard. This allows MicroStrategy to quickly issue attributes. Support the standardized credentials to all users, even in organizations which utilize enforcement of directory multiple identity repositories - or even manually add temporary users who provisioning for do not exist in any repository. authorization (privileges, entitlements, and restrictions). Identity Server Manage a network of • The MicroStrategy Usher identity server, which assigns and issues digital users by configuring twins to users in the form of badges, is FIDO Alliance-certified on a UAF relationships that protocol for delivering password-free authentication based on public key prompt, enable, or cryptography. It is strongly resistant to phishing and can make user access secure interactions subject to geographic and temporal constraints. among employees and assets within the The Usher server architecture is built to ensure that only authorized badge network. Identity users communicate with the identity server, and only from authorized Servers enable devices. The Usher server has the sole authority to convert a mobile administrators to create, device into an authorized device through a process that helps ensure that configure, distribute, rogue devices or applications will not be able to communicate with the revoke, and manage identity server. The identity server provides support for encryption of data digital identities with at rest and in transit, encryption key management, and transaction logging user badges. tied to an individual user’s identity.

19 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Enterprise 100% Focus Core business is • MicroStrategy is dedicated to a single business line, exclusively focused Partner on Enterprise exclusively focused on on enterprise analytics and mobility software. Analytics enterprise analytics. • MicroStrategy’s mission is to provide enterprise customers with a world- class software platform and expert services so they can deploy unique intelligence applications.

Platform Cohesion is an • MicroStrategy 10 has a unified platform architecture uniquely suited Cohesion important concept in to deliver high-performance applications that are highly reusable and software design secure, and can meet the business intelligence demands of various users because it reduces and organizations. complexity, enhances • Since its inception, MicroStrategy has been developing its platform system maintainability technology 100% organically. and increases reusability, which together promote performance, scalability and elegance. Visionary CEO anticipates and • MicroStrategy’s CEO, Michael Saylor, has anticipated technology trends CEO drives technology trends such as mobile technology’s transformation of business operations, and in the enterprise led the company through multiple waves of innovation such as client- analytics industry. server, web, mobile, cloud and enterprise internet of things. • Mr. Saylor is also the author of The New York Time’s best-selling book, “The Mobile Wave.”

CEO CEO engages directly • MicroStrategy’s CEO directly engages with customers around the world Engagement and substantially with by personally participating in a majority of the 100+ Symposium events with customers around the that MicroStrategy holds per year in 35 different countries, in addition to Customers world. other customer meetings and events on a regular basis.

Tenured Executive team has • MicroStrategy’s CEO and CTO collectively have over 50 years of Executive extensive experience in experience in enterprise analytics and mobility. Team enterprise analytics and • Additionally, MicroStrategy’s CEO has science degrees from MIT and mobility. more than 50 patents to his name, and has been the driving force behind MicroStrategy’s technology since its inception.

Shareholder Principal shareholder • Mr. Saylor, the company’s Chairman of the Board, President & CEO, Alignment and management founded MicroStrategy in 1989 and has been the company’s controlling interests are aligned shareholder since its inception. Accordingly, shareholder and management with the company’s interests are fully aligned in pursuing MicroStrategy’s vision and long-term long-term success. success.

20 / 167 Critical Capabilities for the Enterprise with New Data Introduction - Why MicroStrategy - Why MicroStrategy

Technical Critical Critical Capability Tableau Qlik IBM SAP MSFT Oracle MSTR Solution Capability Description Why MicroStrategy Score Sense Cognos BO PowerBI Score Score Score Score Score Score Publicly With greater • Having gone public 18 years ago, MicroStrategy is a mature publicly Traded transparency, stability traded company. Company and access to funding, a publicly traded company generally has a stronger management team, instills greater confidence in customers and has more financial levers. Strong A profitable organization • MicroStrategy has been profitable over the last 13 years, with combined Financials with a strong balance net income of $197 million over the last 2 fiscal years and an operating sheet can better margin of 21% for 2016. withstand market • In addition, MicroStrategy’s balance sheet is strong with zero debt. volatility and fluctuations.

Worldwide Company has the ability • MicroStrategy has offices in 26 countries across every major region of Sales to directly engage with the world. Presence organizations around the world.

Worldwide Company has the ability • MicroStrategy has offices in 26 countries across every major region of Services to provide support and the world. Presence services to customers around the world.

21 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Overview - Overview

Critical Capabilities - Tableau Scores

Technical Enterprise Platform Enterprise Analytics Enterprise Mobility Embedded Analytics Enterprise Cloud Enterprise IoT Enterprise Partner Solution Index Critical Tableau Critical Tableau Critical Tableau Critical Tableau Critical Tableau Critical Tableau Critical Tableau Capability Score Capability Score Capability Score Capability Score Capability Score Capability Score Capability Score 100% Focus Object Self-Service Transactional Create Simplified on 1 Oriented Data Workflows Custom Web Enterprise Digital Badge Enterprise Reusability Discovery Applications Deployment Analytics Create Optimized Custom 2 Data Data Embedded Mobile Global Physical Platform Governance Connectivity Multimedia Applications in Availability Access Cohesion iOS and Android Data User Preparation Geospatial Embed Third- API Enabled Visionary 3 Security and Analysis Party Data as Operations Logical Access CEO Blending Datasets Create CEO Enterprise Custom Disaster Bluetooth Engagement 4 Scalability Reports Offline Access HTML5 Recovery and Sensing with Visualizations Failover Customers Mobile Client Extract Dashboards Caching for Subsets of Centralized Barcode Tenured 5 Performance and High Data Using Administration Scanner Executive documents Performance RESTful APIs Team

Mobile Personalized Create Communication Shareholder 6 Automation Analytics Alerts via Push Custom Data Auto Scaling & Collaboration Alignment Notifications Connectors

Instant Real Time Updates to Multitenancy Seamless Real-time Publicly 7 Monitoring Analytics Custom Apps Support Upgrades Telemetry Traded with No Company Recompilation Predictive Analytics Customize / High OTB Reporting Strong 8 Deployment and White Label Performance Module Financials Machine and Reliability Learning Native High Big Data Integration Data Integration with Worldwide 9 Availability Analytics with EMM Connectivity Directory Sales Vendors and Migration Services Presence

In-memory Automated Mobile App Worldwide 10 Architecture Distribution Usage Data Security Identity Server Services and Alerting Monitoring Presence

22 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Overview - Critical Capabilities - Tableau Scores

Mobile Personalized Create Communication Shareholder 6 Automation Analytics Alerts via Push Custom Data Auto Scaling & Collaboration Alignment Notifications Connectors

In-memory Automated Mobile App Worldwide 10 Architecture Distribution Usage Data Security Identity Server Services and Alerting Monitoring Presence

23 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Details by Capability - Overview

Why Not Tableau

Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Enterprise Object An object-oriented MicroStrategy offers a centralized metadata repository that is built with and • Tableau’s solution for a “semantic layer” is Platform Oriented architecture catalogs contains objects, as defined by developers, and can be reused across the accomplished with Tableau Data Sources. The Reusability every aspect of the BI project. Objects can be combined to create higher level objects (e.g., Tableau Data Source is the document that business. Data attributes and metrics make up a report; reports, filters, and prompts make connects to the data repository, joins the data, assets, KPIs, up a document; documents, and other reports can be embedded into a and maintains additional calculations. Building a dimensions, users, document - all of which are stored as "metadata objects"), and this together Tableau Data Source is done in Tableau Desktop, reports, and delivers a single BI project or a data model. used to create visualizations, dashboards, and dashboards are all • The reusable model enables objects across the BI deployment to be reports. stored in a central securely reused hundreds of times by users across the enterprise, without location as unique any duplication of effort. • Tableau Data Source needs to be published logical objects to • The model not only includes dimensions and metrics, but also covers separately from the Tableau Workbook, otherwise support reusability. filters, reports, prompts, custom groups, reports, dashboards, and it becomes embedded and not reusable documents - making it possible to flexibly reuse all of these objects multiple times across any application and BI project. • Users are advised to publish the Tableau Data • Changes or modifications made to any object in the metadata Source to the Tableau Server from the Desktop automatically proliferates to all other dependent objects. This eliminates the tool. Then, create a new Tableau Workbook need to manually update the changes across the deployment, which is document and connect to that Tableau Server particularly helpful for larger BI projects. Data Source. This published Data Source • The reusable model helps ensure faster development times, increased becomes what Tableau calls the semantic layer. platform scalability, efficient management, and also maintains a single Rules and calculations can be maintained here. version of the truth. Multiple Tableau documents can be created, all pointing to this Tableau Data Source, and reusing the same metrics. • Tableau deployments typically involve multiple data models each tied to a specific data source. With this fragmented approach, users are unable to leverage "metadata" objects across all the data sources. • Tableau users have limited ability to reuse metadata objects tied to specific data sources (such as calculated metrics, custom groups, hierarchies) across workbooks and underlying data extracts. For instance, a filter object cannot be reused to define a metric, and a metric cannot be used within a filter definition.

• Tableau’s limited object reusability forces developers to repeatedly create the same object definitions, which is highly inefficient. They then must redefine those definitions in multiple places any time a common business definition changes, creating a tedious change management process. Data Unique definitions to The MicroStrategy metadata model makes it possible for anyone with the • Unlike MicroStrategy, Tableau does not support Governance every dimension and right privileges to promote new and external content to the Server and tie it a certified, enterprise-wide logical data model and metric bound to a certified data model, all with easy workflows. is not architected for enterprise deployments. together by strict • It is possible to map the metadata at the dimension level, as well as the Tableau enables individual users to explore data,

24 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Details by Capability - Why Not Tableau

• If Tableau users need different types of joins to analyze data, they need to create specific cubes for each dashboard. This necessitates more work to maintain synchronization, and increases memory usage. • Fields in the data model, such as calculations and parameters, can be copied and pasted into other data models, but it’s a manual process. • Tableau’s limited object reusability forces developers to repeatedly create the same object definitions, which is highly inefficient. They then must redefine those definitions in multiple places any time a common business definition changes, creating a tedious change management process.

25 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Details by Capability - Why Not Tableau

Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Data Unique definitions to The MicroStrategy metadata model makes it possible for anyone with the • Unlike MicroStrategy, Tableau does not support Governance every dimension and right privileges to promote new and external content to the Server and tie it a certified, enterprise-wide logical data model and metric bound to a certified data model, all with easy workflows. is not architected for enterprise deployments. together by strict • It is possible to map the metadata at the dimension level, as well as the Tableau enables individual users to explore data, rules that are defined cube level, giving users the flexibility to control the data that is published to regardless of the source or validity of that data. by a logical model, the model. As users generate their own "siloed" data thus ensuring a • The platform supports governance for data from disparate sources, even models, the potential for proliferating invalid or single version of the external non-certified sources, that helps build a system of record that inconsistent data across the enterprise greatly truth users can trust--while also delivering flexibility to end users. increases. • Beyond the ability to govern external data sources, the platform offers granular security features that allow project owners and data stewards to • Tableau lacks the centralized user administration grant permissions and privileges to the right people. This delivers data needed to enforce data security. Unlike security and also personalizes reports and dashboards to end users. MicroStrategy, Tableau has no overarching, • Workflows available with the MicroStrategy platform to promote external automated mechanism to continuously ensure data into the system of record, combined with the flexibility of the system to that users see only the data appropriate for them, deliver self-service access to business teams will increase the overall based on their roles and privileges. adoption of the BI platform. • Tableau Desktop is used to create the logical data model, but its Web implementation does not have the same parity. Data model editing is not supported on the server. Stories cannot be created or modified on the server. Web authors can create new workbooks only from data sources published to Tableau Server, and can connect to published data sources only. • Tableau has announced plans to launch Tableau Certified Content, a data governance capability, by late 2017/early 2018. This will supposedly enable IT to certify data sources in Tableau Server, but it will likely be a highly manual process, and will not necessarily enforce data governance across an entire enterprise deployment.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score User Security Roles and privileges The security model within the MicroStrategy platform is built around users • Unlike MicroStrategy, Tableau lacks centralized that assign and user groups, which are represented as logical metadata objects. This user administration to enforce data security on an restrictions to users ensures that data is secured at the most granular levels. enterprise-wide basis. There is no overarching, and groups ensure • Security filters based on dimension values help ensure that users are automated mechanism to continuously ensure that end users only restricted to only see data that is relevant to them. This eliminates the need that users see only the data appropriate for them, see personalized to build multiple copies of the same application, and makes it possible to based on their roles and privileges. and relevant content optimally scale. and are only able to • With MicroStrategy's tools, administrators can apply Access Control Lists • User-level security can be implemented on an perform authorized (ACLs) to large user groups, restricting the range of data objects they can ad-hoc basis, but it requires extra manual work by actions. access or actions they can perform, and specifying the scope of their the developer to set up in the Tableau Server data privileges in the environment. source and/or Tableau workbooks that use a • With Usher, it is possible to provide secure digital authentication options, particular Tableau Data Extract. including geo-fencing and time-fencing capabilities, making it possible to restrict user access based on location and time. • User-level security can also be implemented using security filters that "join" to a "security table." Again, this option requires action by the developer, and it would have to be defined redundantly for every Tableau Data Source. These security filters cannot be reused across the entire deployment. Also, this approach will not automatically stay synchronized with changes to the user population. • Tableau supports row-level security (RLS) only. MicroStrategy not only supports row-level security, but also enforces security on individual metadata objects, enabling much more granular control over data access and user capabilities. Scalability Deliver analytics to MicroStrategy is optimized in its design for enterprise scale and speed; as • Tableau is not architected to function as an everyone across the such, the platform can support the analytical reporting needs of 100s of enterprise-scale, system-of-record analytics enterprise, and thousands of users across the enterprise. platform; it is really designed for departmental beyond. Allow 1000s • The platform can be clustered with up to 8 nodes with work- and user- users to visualize data and share dashboards. It of users to leverage fencing options to help ensure performance and reliability across the entire is not designed or intended to support 100s of analytics without user population. thousands of users, thousands of simultaneous sacrificing • The platform has no restrictions on data size for either direct or in-memory reports, or automated report distribution across performance and access to data the enterprise. without restrictions • MicroStrategy customers are leveraging the platform to store data using on data size. in-memory cubes with over 2 billion rows while delivering sub-second • Tableau Server can be installed in a single-node response times to their end-users. or multi-node configurations. Unlike • MicroStrategy is the only comprehensive analytics vendor that supports MicroStrategy, Tableau does not support big data analytics with native connectors to HDFS to access petabytes of clustering or work-fencing. data in real time. • As of version 10.0, Tableau Server is only available in a 64-bit version.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Performance Publish and deliver MicroStrategy employs a variety of strategies to increase the overall • Tableau is not architected to serve as an information to end- performance of the platform, making it possible to deliver sub-second enterprise-scale analytics platform; it is designed users with quick response times - even with large datasets. for departmental users to visualize data and share response times, and • MicroStrategy was among the first BI vendors to support push-down dashboards. Enterprise systems must support deliver analytics analytical functions across all leading databases. This capability helps drive 10,000s of users, process 1,000 of report without being computations intelligently to the database when needed, thereby improving simultaneously, and distribute personalized impeded by data the overall response time to end users. reports and alerts to thousands. Tableau does size. • The platform can create multiple parallel threads to the database, not operate at that level. increasing the speed at which data is fetched from the warehouse. • Whereas other BI vendors attempt to implement caching at a single level, • In Tableau v10, users can perform wildcard MicroStrategy implements self-tuning strategies that create caches at key unions and cross-database joins on the fly, join points within the query flow. The Server caches data in the following crucial cross-departmental data across multiple Excel areas: Metadata object caching, attribute element caching, database workbooks, as well as build and adjust connection caching, result caching, and document caching. visualizations on the fly. If users need different • The platform is based on an in-memory architecture that can partition types of joins to analyze data, they will need to cubes and process data in parallel, making it possible to process larger create specific cubes for each dashboard; this cubes than other vendors in the market. requires additional maintenance to ensure • VLDB settings are available to fine-tune and optimize connectivity for synchronization and leads to more memory usage every type of data source, delivering custom settings to organizations with and performance degradation. unique deployments. • Large in-memory extracts in Tableau often experience poor performance, which requires modeling in a separate database. This may improve performance, but consumes even more resources and creates potential governance issues. • Tableau does not support multi-pass SQL, so performance in a query-intensive environment is likely to suffer. (Tableau creates and modifies its own SQL queries ‘on the fly’ which may result in degraded performance). Automation Reduce burden on IT • MicroStrategy offers tools that allow administrators to maintain and • Tableau is not an enterprise-scale, system-of- administrators, upgrade systems, automate workflows, and ensure superior data quality record business intelligence platform. It is especially with large and security, without redundancies. designed for departmental users to visualize data scale deployments, • The platform allows admins to reduce the time and effort spent on routine and share dashboards with minimal IT by cutting down on maintenance and administrative tasks, like moving assets from test to administration. As such, Tableau offers little in routine or redundant production environments, to checking the data quality between upgrades, terms of automated administration. tasks. and scheduling health checks and tasks with workflows. • Beyond administrative tasks, data uploads/refreshes and scheduled • Tableau provides very limited capabilities to deliveries can be automated as well, which removes the burden from IT and build automation workflows using a graphical user helps reduce overall TCO. interface. It provides a basic command line utility to perform a limited set of administration tasks.

• Tableau does not have a tool equivalent to MicroStrategy Integrity Manager for automated regression testing or data and report consistency checking.

• Dashboard and report consistency checking have to be performed manually.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Monitoring Easily monitor, • MicroStrategy offers tools that allow administrators to monitor every • Tableau is not an enterprise-scale, system-of- maintain, manage, environment in a MicroStrategy deployment, across multiple projects and record business intelligence platform. It is fine-tune, and even server machines - both on-premises and in the cloud. designed for departmental users to visualize data automate actions • The interface enables administrators to quickly and easily view usage and share dashboards with minimal IT and workflows to patterns, system resources, uptime, and alerts across environments. administration. As such, Tableau provides only ensure the health of • The platform collects information from each environment’s Health Center, basic server usage monitoring, such as reports on the system. and presents key usage and performance indicators using graphs and user activity, traffic, load times, and tasks, as well Eliminate redundant charts. as Windows Performance Server monitoring, tasks to reduce • Administrators can define thresholds for system usage and performance server processes, and resource utilization. overall TCO. that automatically trigger alerts when threshold criteria are met or exceeded. • Beyond the 100s of OOTB reports and dashboards available with the platform, administrators can build their own reports with custom KPIs to measure platform usage. Deployment Options to deploy on MicroStrategy delivers flexible options for deploying analytics across the • Tableau Server is supported for Windows (and any infrastructure, enterprise with on-premises, cloud, and hybrid options for teams of any as of 10.3 Linux). It does not support AIX, or regardless of size, size. Solaris. team, or hardware • The platform is supported on both Windows and Linux, and can be resources, thus clustered with up to 8 Server nodes. •Tableau has 2 offerings available on the cloud, reducing overall TCO • Partnering with AWS, the leading cloud vendor, MicroStrategy allows AWS Marketplace and Tableau Online--and both and maintenance organizations around the world to spin up instances for enterprise analytics have significant flaws. Tableau does not provide a required. and mobility in minutes, allowing companies to start small and expand as version of its product that is optimized on AWS needed. Services, and both are watered down-versions of • Pre-configured environments in the cloud can be created, managed, the full product. maintained, and upgraded with self-service consoles, enabling extremely low TCOs. •Tableau on the AWS marketplace is server only. Users must still download and install a Desktop version of Tableau on their own local machines to publish and interact with dashboards. High Robust architecture • With MicroStrategy, users across the organization can access reliable • Tableau does not offer formal service-level Availability that provides the analytics delivered on a robust architecture that is designed for enterprise agreements (SLAs). highest uptime for scale, performance, and stability. users to always have • Disaster recovery and failover options allow organizations to avoid • Tableau supports a rudimentary failover access to the downtimes for end-users. System administrators have the choice to setup configuration using dedicated servers in a hot- system, with hot, warm, or cold failover strategies (for backup nodes) depending on the standby mode, but this is not comparable to the provisions and tuning hardware resources available to them. sophisticated clustering and work-fencing mechanisms for • Clustering and work fencing capabilities make it possible to proactively capabilities in a MicroStrategy deployment. increased system prevent server crashes by deflecting heavy jobs to specific servers or time stability and better periods. failover • Reliable governors at every level of the query path make it possible to management. avert system crashes, even under peak user and data loads.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score In-memory Architecture that can • The MicroStrategy platform enables organizations to take advantage of • Tableau does support in-memory cubes in the Architecture host terabytes of in-memory cube technology, which increases performance by reducing the form of "Data Extracts" dedicated to specific data data in-memory need to access data directly from the data warehouse. sources, but the implementation is siloed in making it available to • MicroStrategy in-memory cubes can be quickly loaded with data using nature – it is not an enterprise-scale mechanism. end-users with faster parallel threads from the database which can also be optimized and fine- response times. tuned for specific databases. • Tableau "Extracts" are tied to individual data • Dynamic sourcing is a platform capability that automatically routes queries sources, resulting in a proliferation of small, to the fastest available data source—whether it’s a cache, a cube, or the stand-alone cubes that may be duplicative and original relational source, thus helping maximize performance and consume resources. In contrast, MicroStrategy in- throughput. memory cubes combine data from a multitude of • MicroStrategy's parallel processing and partitioning capabilities sources and have enterprise-wide scope, differentiate it from other vendors, helping to boost processing speeds in enabling high-performance reporting throughout situations where there are terabytes of data stored in memory. the organization. • Large in-memory Extracts in Tableau often experience poor performance, which requires modeling in a separate database. This may improve performance, but consumes even more resources and creates potential governance issues. • Tableau’s support for incremental loads, slowly changing dimensions, and updates to existing rows is minimal to non-existent. Enterprise Self-Service Intuitive workflows MicroStrategy differentiates itself from other point solutions by combining • Tableau leverages its proprietary visual query Analytics Data for end-users to the ease-of-use of data exploration with enterprise capabilities including language (VizQL) that simultaneously describes Discovery access, visualize, scalability, performance, security, and governance, in a single platform. how to query data and present it visually. analyze, and share • MicroStrategy Desktop and Web provide access to 80+ data sources, • As users drag and drop measures and insights without the from Excel spreadsheets, to relational sources, big data, Cloud services, dimensions, Tableau creates and modifies its own support of IT. Hadoop, and more. SQL queries ‘on the fly’ which may result in • Built-in tools are available for data preparation, as well as the ability to degraded performance. blend data across multiple sources. • Users can drag and drop tables into the Join • It provides the ability to visualize data with any chart or graph natively area. and offers workflows to include D3, Highcharts, Google Charts, and other libraries (including open source and NLG options) • Includes easy sharing options (PDF, email, send to file location, print, and more), and workflows to promote external data into a governed model. Also supports options to export to PDF and email options. • MicroStrategy is compatible with Mac and Windows PC. Analysts can quickly set up and install MicroStrategy without IT support. • The platform supports advanced analytics with 350+ out-of-the-box functions, and can also integrate with R.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Optimized Drivers and • MicroStrategy natively supports 100s of the most popular data sources, • Users can transform and enhance underlying Data gateways that deliver from Excel spreadsheet to relational databases, cloud systems, HDFS and data models, create calculated measures, define Connectivity instant and reliable more. custom groups, and create hierarchies, but they access to a variety of • Organizations can also build their own connectors to custom data assets are typically not able to leverage metadata data sources and with APIs, allowing them to connect to any new source available in the objects across all the data sources with the same information in any market. ease as MicroStrategy. format, regardless of • Each connector is optimized for high performance, with the ability to • In Tableau Web, Web authors, can create new size. intelligently push-down calculations to the databases when needed, workbooks only from data sources published to generate multi-pass SQL, load parallel threads simultaneously, and can Tableau Server, and can connect to published load data without restrictions on size or type. data sources only. As of the Tableau 10 release, • Easy workflows are available to business users to blend data on their Tableau Web cannot combine data from end- own without IT support. users with data from a central DWH. • VLDB parameters are available to fine-tune and optimize SQL generation • Users cannot use a data source from Tableau specific to each database. Server in a cross database join or use a Tableau • MicroStrategy leverages an aggregate-aware SQL generation engine to Extract as a source for cross database joins. transparently navigate aggregate tables, dynamically directing queries to Users cannot perform conditional joins with ease. summary tables, without the user having to specify the use of the table • Fields used in the cross database joins must be when creating the query. of the same data type. • MicroStrategy can generate multi-pass SQL to answer analytical • Any data source is constrained to a single star questions that cannot be answered with a single SQL query block, covering schema. scenarios that include: set analysis, split metrics, and calculations at • The cube data sources supported in Tableau are different levels of aggregation. Oracle Essbase, Teradata OLAP, Microsoft Analysis Services (MSAS), SAP NetWeaver Business Warehouse, Microsoft PowerPivot, Analytical Views in SAP Hana • Cube data sources are supported only for Tableau Desktop on Windows—not for the Mac. • While Tableau works great with granular data, it stalls when trying to build dashboards on cubes and many basic features of Tableau can’t be used in such cases, for example in MSAS drill-down actions defined in the cube are not available in Tableau. , aggregation functions, such as SUM(), AVG(), and CNT() are not supported, Data source filters are not available for cube data sources, etc. Data Transform and MicroStrategy offers built-in data wrangling and blending capabilities and is • Basic data cleansing can be performed in Preparation arrange data to supported across all data sources. Tableau Data Interpreter, for example, removing and Blending make it better suited • End users can perform transformations on data prior to visualizing empty cells or flattening cross-tabbed data. for visual exploration, information using dozens of functions available via graphical interfaces and • A small number of formulas are available, but with the ability to without exporting out to Excel. more advanced operations such as fill-downs are create joins across • Data wrangling and blending is possible by business users across typically done through a third-party like Alteryx. tables from disparate spreadsheets, relational sources, HDFS, cloud systems, and other popular • Each data source is constrained to a single star sources. databases. schema; multiple fact tables within the same • Users can split columns, identify spelling errors, perform text and numeric physical data source are not supported and must facets, eliminate white spaces, pivot tables, and perform dozens more be created elsewhere when needed. transformations based on intelligent recommendations from the product. • Automated data profiling and transformations • History lists are automatically recorded, so when more current data is are not supported. available, the actions do not need to be repeated.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Enterprise Options to view large • MicroStrategy provides a flexible reporting environment that leverages • Tableau does support for pixel-perfect reports or Reports volumes of data in OLAP functionality to give end users the ability to quickly slice and dice banded reports. an easy-to-read grid data from across multiple sources, using a variety of options: sorting, • There are no OTB scheduling and/or publishing format, with tools to pivoting, page-by, drill down, drill anywhere, totals and subtotals, one-click capabilities. perform ad-hoc metrics, derived elements, view filters, lock headers, switch between • Tableau does not support report bursting. analysis for improved grid/graph, fit to content/window, and more. • Tableau way of ‘drilling-down’ is by filtering decision-making. • With the ability to publish banded reports, the platform can roll up and multiple visualizations. present dynamic aggregates for large volumes across 100s of pages of data. • With MicroStrategy, developers can quickly design operational reports and statements using drag-and-drop functionality and flexible formatting in order to structure large amounts of data into a natural hierarchy for maximum readability and ease of navigation. • MicroStrategy enables parameter-driven reports by supporting more types of user prompts than any other vendor, allowing users to input selections at runtime to alter the contents of the reports. Options include simple dimension prompts, hierarchy prompts, list prompts, object prompts, value prompts, level prompts. Dashboards Highly formatted • MicroStrategy delivers graphical WYSIWYG designer tools to create • Tableau uses a workbook and sheet file and options to author, pixel-perfect documents, invoices, statements, scorecards, and interactive structure, much like Microsoft Excel. A workbook documents visualize, and real-time dashboards, all from a single design editor. contains sheets, which can be a worksheet, a interact with data to • All styles of BI described above support responsive design and can be dashboard, or a story. A worksheet contains a identify trends and consumed on any browser or mobile device. single view along with shelves, legends, and the outliers and make • Dashboards are built on the metadata model, so they are secure and Data pane. A dashboard is a collection of views efficient decisions. personalized for each user, and support transactions, offline consumption, from multiple worksheets. and can be delivered in any desired format. • Tableau does not support in-place dashboards. • Dashboards support ad-hoc data discovery across 100s of options and In order to create a dashboard users have to let users visualize data with access to native and third-party charting create a separate blank sheet and then add pre- libraries. created visualization on the blank sheet. • Transactional workflows can be embedded to enable write-back capabilities for both web and mobile applications. Mobile Consume reports • Mobile is fully integrated into the MicroStrategy analytics platform, so Analytics and dashboards on organizations can leverage existing visualizations, reports, and dashboards • Tableau provides a hybrid mobile solution that mobile devices, with to instantly deploy BI on mobile devices. serves as a companion to Tableau Server and complete • MicroStrategy Mobile enhances the mobile experience on iOS and Tableau Online. Tableau supports apps for both interactivity, in order Android by delivering native apps that let users take full advantage of the iOS and Android. to perform analytics unique capabilities of their mobile devices when interacting with their data, • Multimedia content is not supported. Tableau and make decisions while also being able to rely on transaction and offline capabilities. does not provide transactional (write-back) while on the go. • With flexible, code-free tools and a click-to-configure development capabilities. canvas, organizations can mobilize business workflows and deliver a highly • There is no flexibility to create custom responsive, native user experience with apps that can be built in record workflows. time and at a fraction of the cost. • There is limited offline interactivity since Tableau provides only snapshots of dashboards for offline support (iPad and iPhone only), which offers limited interactivity with offline data. • There is no mobile-specific activity monitoring – it is supported at the Tableau server level. • There is no client-side (mobile-device specific) activity monitoring capability.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Real Time The ability to deliver MicroStrategy delivers the ability to visualize data from external streaming • Tableau Data Extracts (TDEs) do not include a Analytics instant analytics and applications and trigger alerts from these sources. live connection to the source. This means that insights where data • The platform can instantly ingest real-time feeds from Storm, Spark, and TDEs are not useful for providing “real-time” data is available in real- Kafka. For other relational systems, the platform can also support data in a Tableau visualization. Also, if the refresh time time. refreshes at the smallest intervals, and can perform at the speed of of a TDE is more than the desired data refresh incoming information. time, then TDEs aren’t feasible. When using live • MicroStrategy can manage real-time information and give an instant view connection, a lot of analytical capabilities are of the data. limited compared to TDE approach. • The application can also send threshold-based alerts to any device allowing decision-makers to take instant and proactive action, all in real • Refreshing TDEs puts more load onto Tableau time. Server, which can impact the performance of • MicroStrategy can also integrate with visualizations and widgets that visualizations. Therefore, it may be preferable to support real-time mapping of information on both Web and Mobile. do the work to make the underlying source fast enough to use a live connection rather than implementing the extra hardware and configuration needed to make the TDE refresh fast enough. • When publishing a data source, Tableau will save it as a TDS (Tableau Data Source) for live connection or TDSX (Tableau server Data extracted) for extract based connections. TDS is a file which exists in silos. It can be used by multiple reports and dashboards but it is not a common semantic layer in the context and scale of MicroStrategy. Predictive Advanced algorithms With minimal help from IT, MicroStrategy users can create and visualize • R and Python integrations are supported, as well Analytics and and workflows for advanced metrics and perform the most complex calculations. as statistical files. However, Tableau does not Machine users to be able to • End users can build sophisticated statistical and mathematical models offer many OTB functions. Learning perform with the native library of functions available directly with MicroStrategy. summarizations, They can generate predictive, scoring, or training metrics using natively optimizations, available algorithms. predictions, • MicroStrategy offers over 350 native functions, out of the box, so that statistical business users are able to perform data mining and create highly advanced calculations, or statistical algorithms on their own, with minimal support from IT. create custom • Users can integrate MicroStrategy with data mining models from other groups, training, and applications by importing Predictive Model Markup Language (PMML), scoring metrics. SAS, and SPSS into the metadata repository. • The platform integrates with third-party options like R using graphical interfaces.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Big Data Access data from MicroStrategy is the only comprehensive platform that supports access to • Tableau supports a range of connectors to Analytics Hadoop and other big data with native connectors to HDFS while also providing built-in Cloudera Hadoop, Google BigQuery, distributed file workflows for data preparation on top of Hadoop data. Hortonworks, Hive, HP Vertica, IBM BigInsights, systems without • Whether it’s a personal spreadsheet or a dispersed Hadoop Distributed MapR, Spark SQL, and Splunk. limitations on size File System (HDFS), users can easily connect to their data without relying and without on IT and without limits on data size. It's easy to access data from any experiencing drops flavor of Hadoop, including Cloudera, Hortonworks, and MapR, with in performance. comprehensive support for Spark, Kerberos, and the top file formats. • With MicroStrategy, users can leverage information from click streams, web activity, call center logs, and ID scans - and blend it with data from other sources using graphical workflows. • MicroStrategy connects to big data sources and NoSQL options such as MongoDB and Cassandra, and also connects to HDFS via native connectors to Cloudera Hive, Impala, MapR Drill, Pig scripts, Spark SQL, and more. • With MicroStrategy, users can also limit and manage the amount of data imported from HDFS, or perform aggregations on top of the data prior to importing it into MicroStrategy for analysis. • Users can also apply advanced functions and filters to control and restrict the amount of data. Automated Distribute reports, MicroStrategy is designed for high-volume, automated delivery of reports • Tableau does not offer functionality to do Distribution dashboards, and and dashboards. traditional production type reporting. Users can’t and Alerting documents to large • The platform makes it possible to scale distribution of analytical content create static layouts or data tables, and it doesn’t audiences in a to 100s of thousands of users, with the ability to automate and schedule the offer features related to distribution, or scheduling personalized and delivery of reports and dashboards, based on time-, event-, and threshold- and notification of reports. Users can subscribe to automated manner. based alerts. a workbook or view. A snapshot of the view is This helps to • MicroStrategy supports the widest variety of delivery methods, with then emailed to them on a scheduled basis, so ensure the on-time optimal formatting for each device and application. they can see the latest updates without having to delivery of • MicroStrategy provides bursting capabilities to deliver slicing or page-by sign into Tableau Server. information to end- executions, allowing a single report to be extracted from the data • Neither exception-based or proactive users so they can warehouse that can be parsed into sub-reports for individual subscribers. notifications are supported out-of-the-box. make timely, This avoids having to run different reports for different recipients while still • Event-based delivery is not supported out-of- informed decisions. being able to generate personalized reports. the-box. • Alerting capabilities can monitor KPI values when new data is available • Data-driven (threshold) alerts will be supported and send detailed reports or alert messages when thresholds are reached. in beta starting with version 10.3 • Security filters and ACLs set on the user level guarantees personalized and secure information to 1000s of users with the delivery of a single dashboard. • MicroStrategy leverages segmentation capabilities to manage resource utilization in large scale report delivery deployments by analyzing the list of subscriptions to determine if several subscriptions share the same combination of security and personalization and grouping them into buckets since they receive the same content.

From bursting and smart pagination for PDF exports to the delivery of highly personalized content, MicroStrategy delivers sophisticated distribution capabilities that make it possible to publish data and insights across the organization without the need to invest in other technologies.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Enterprise Transactional Write-back • MicroStrategy provides mobile write-back capabilities that let users update • Tableau mobile does not provide data input or Mobility Workflows capabilities that allow systems of record from the field. Users can change data on the fly, insert database write-back capabilities. mobile users to new information, and view updated reports and dashboards. • Out-of-the-box Tableau prevents writing or submit transactions • These transactions can include one-tap approvals and denials, inputs for altering SQL entirely, so some workarounds (i.e. to ERP, CRM, or capturing new information, and editing existing information in ERP systems, URL actions) that people have implemented suffer other operational CRM systems, and other operational databases. from vulnerabilities in terms of performance, systems. • App developers can create smart forms that are contextual and security, and limited functionality. conditional, based on a user’s permissions or location. • MicroStrategy offers a broad set of input controls, including barcode scanners, signature capture, star rating, text and number fields, calendar, camera, steppers, sliders, and more. • Transaction Services can also auto-capture additional information alongside the user inputs to further streamline business processes. For example, the user’s profile information as well as latitude, longitude, and a time stamp can be included in a transactional submission without requiring additional work by the user. • Users can access transactional inputs and forms regardless of internet connectivity. When offline, transactions are queued for submission and executed when the user next connects. Embedded Ability to download • MicroStrategy provides in-app viewing of multimedia content including • Tableau does not support embedded multimedia Multimedia and view multimedia videos, PDFs, images, presentations, spreadsheets, documents, email, and content. files online and web content—all seamlessly embedded in the mobile app. • Some people use a workaround (using URL offline, such as • As is the case for other content in the app, multimedia can be pre-cached actions) to embed an online image, sound, or presentations, or stored for convenient, offline access. YouTube video. This provides only limited videos, PDFs, and • There are two ways to include multimedia in apps: HTML containers and functionality and can only be accessed when the ePUB books on the Multimedia Widget. user is online. mobile devices. • HTML containers enable access to any web content by placing it directly in the app's iFrame. URLs provide links to pull up entire documents or web pages. • The Multimedia Widget provides a framework in which to download, consume, and store multimedia files. WebDAV folder integration enables users to dynamically browse and view existing files and folders in a WebDAV folder, for example in Microsoft SharePoint. This makes it easy for traditionally non-technical people, for example in Marketing or HR, to distribute updated versions of collateral or training videos to employees in the field. • MicroStrategy also provides a widget that is especially designed for videos. The interactive, elegant Video Player Widget (that leverages the native OS video player) loads and plays a video from a remote location or from the local cache. The widget can display: videos from a streaming service such as YouTube, videos from a file server location, or a cached video from the WebDAV cache. If the mobile device is online, the Video Player Widget loads the video from the remote location but is smart enough to check first if a local cache already exists on the device’s WebDAV cache store.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Geospatial Ability to display • MicroStrategy abstracts all the geospatial analysis capabilities from the Analysis geospatial data base map layer, so customers can leverage whichever base map they • Tableau does not integrate OTB with ESRI or overlaid on an want, depending on existing map investments or preferences. Google Maps. Tableau only supports integration interactive map • MicroStrategy Mobile provides support for building map visualizations on with Mapbox, limiting flexibility for enterprise (ESRI, Google Maps, ESRI and Google Maps, as well as custom images as maps with the Image customers who want to leverage existing mapping and custom images). Layout Widget. These maps render seamlessly on the appropriate native investments or have different preferences. mobile map (Apple Maps on iOS and Google Maps on Android). • Both ESRI and Google Maps display geospatial data overlaid on an interactive map. Users can swipe, scroll, and zoom in directly on the map, or even filter the data shown by selecting elements within their mobile app. Data can be displayed using a pin marker, a density map, or a bubble to provide multiple types of analysis within each map. In addition, ESRI maps can display data from a custom geographical region, such as the counties of a state or districts within a city. The image layout widget allows app developers to include visualizations representative of different geographic regions such as countries, states, and regions, or visualizations that represent custom spatial analyses like a store layout. Offline Access Ability to support • MicroStrategy Mobile apps can be configured to work entirely offline. This • Tableau provides only snapshots (images) of applications in offline includes support for analytics, visualizations, multimedia, and transactions. dashboards for offline support (iPad and iPhone mode regardless of • MicroStrategy provides advanced offline functionality, including: prompt only), resulting in limited interactivity when offline. connectivity. This panels that display valid caches for multiple prompt scenarios; visual cues • The update process consists of snapshots being includes interactivity such as an offline mode indicator and shading to indicate availability; a view refreshed in the background at a variable with data, multimedia of transaction queues; and the ability to delete or edit transactions before a frequency. Users can tap a screenshot to get a content, and connection is reestablished. In a situation where a user wants to avoid live view. transactional using data, the user can manually switch to offline mode using the app • Offline snapshots are available only for Tableau workflows. settings. Online or Tableau Server 9.0.6 and later. For • While users are in offline mode, mobile usage stats are still captured and versions 8.2–9.0.5, the Favorites tab supports live submitted to the server once the user reconnects. Additionally, data-at-rest views only. is highly secured. The stored data is encrypted; the app can still require • There is no caching or offline access on the credentials, and the offline cache can be set to expire at a desired time. Android version of Tableau Mobile. Mobile Client Ability to cache data • MicroStrategy offers three main caching strategies that customers can • The iOS version of Tableau Mobile caches non- Caching for on the device to leverage when configuring their apps: automatic caching (devices check for interactive snapshot images of favorite workbooks High optimize app new and updated content and sync content in the background), pre-caching and sheets as well as metadata about favorite Performance performance. Deliver folders (a set of objects are pre-cached when the app starts), and adaptive workbooks and sheets, such as name, owner, and sub-second mobile caching (the app prioritizes background cache loading based on last-modified date. response times even where the user is and downloads content the user will likely want to see • There is no caching on the Android version of when dealing with before they tap on it). Tableau Mobile. large volumes of • MicroStrategy has a sophisticated analytical engine within the mobile data, numerous client, so the mobile client itself can perform computations on locally concurrent users, or cached data without having to go back to the server. Because the slow, unreliable computations can be done locally on the device, this also helps to speed connectivity. app performance. • As a 100% native app, MicroStrategy uses OpenGL frameworks available on the mobile OS which help to achieve maximum app performance. All of the drawings (renderings) of visualizations leverage native device drawing capabilities which are optimized for high performance. Personalized Ability to send alerts • MicroStrategy’s scalable alerting engine provides personalized alerts to • Mobile alerts are not supported. Tableau does Alerts via to mobile users in every user. not interact with the native alerting features Push the form of push • The alerting engine is based on a robust distribution server that supports available in iOS or Android devices. Notifications notifications. These monitoring multiple data sources 100s of 1000s of times every minute and • There is an open-source solution available notifications should creating personalized alerts for mobile users when a set condition has been called VizAlerts that enables threshold-driven be triggered by met. alerting via email and SMS, but this is not a native preset thresholds, or • Thresholds can be set on any metric on any report. app alert. This open-source solution is not be available on • Alerts are handled through the device’s native push notification system in supported by Tableau technical support, so it's a demand. one of three forms: a badge (a graphic associated with the application), a use-at-your-own-risk add-on. home screen notification (a message which the user can view and interact with), and/or a sound. • Smart badges can show metric values or the number of alerts.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Instant Update and publish • MicroStrategy lets app developers make updates and publish changes to • Since the Tableau mobile app can't be Updates to changes to custom their mobile apps without the need to recompile (in Xcode for iOS and in customized (must use the OTB app in public app Custom Apps apps without having Android Development Studio for Android) and redistribute apps. Any stores), there is no app that a customer would with No to recompile and change in functionality or configuration is instantly reflected in the mobile update or compile. Recompilation redistribute. app without requiring the user to upgrade the app on the mobile device. Changes are This flexibility is very powerful when users are trying to operate on an agile distributed and development cycle, where users need to access the changes instantly available to users without having to constantly upgrade their app. without requiring an • MicroStrategy also provides a drag-and-drop interface to migrate apps app update. from development, to test, to production by using MicroStrategy Object Manager. Customize / Ability to rebrand the • The Mobile SDK provides app developers with a multitude of • Tableau does not provide an SDK and does not White Label mobile app by customization options. This includes a code-free approach to white-labeling allow customization of branding in the mobile app. including customized and rebranding any MicroStrategy Mobile app. • With the open source Mobile App Bootstrap icons, as well as • Customization includes changing icons, as well as splash, launch, and (MAB), customers can create custom mobile apps splash, launch, and login screens. It enables developers to match corporate branding and look- with their own personalization and branding for login screens. and-feel standards. iOS as a workaround; however, this capability is not supported by Tableau's technical support. MAB also does not support rebranding and customized logos/splash screens in Android. Native Native SDK • MicroStrategy's native mobile security features provide extensive • Tableau provides APIs for integration, but does Integration integration with capabilities to protect sensitive company data, but MicroStrategy provides not directly support native integration with third- with EMM leading EMM the flexibility to leverage additional third-party capabilities, including those party products such as MobileIron or Vendors vendors AirWatch, provided by EMM vendors. AirWatch. Tableau is using the AppConfig MobileIron, and • MicroStrategy offers native SDK integration on iOS with three EMM approach to support AirWatch and MobileIron. Blackberry providers: MobileIron, Blackberry Dynamics, and AirWatch. MicroStrategy • The API for AppConfig-based integration is only Dynamics, and offers native SDK integration on Android with AirWatch. available for iOS, not Android AppConfig • MicroStrategy Mobile also supports EMM capabilities via implementation community of the AppConfig guidelines, natively on both iOS and Android. guidelines. Mobile App Ability to collect • Mobile app client-side monitoring captures personalized analysis every • Some limited server-side usage information is Usage mobile usage time a user taps on an app screen. Statistics are gathered on time spent on available, but there is no mobile client-side activity Monitoring statistics and each app screen, exploration paths, GPS location, app usage, device type, monitoring capability. populate a database operating system version, and cache usage. for analysis. • With this information, app developers can track overall app adoption and geo-location of usage, perform cohort analysis, support continuous development cycles, analyze app performance, spot network issues, and track adoption rates of new devices, operating systems, and clients. These statistics are critical to driving app enhancements and to honing the app experience. • Mobile usage stats are captured even while a user is offline. Once the user reconnects, the stats are submitted to the server.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Embedded Create The ability to modify • A key component of an enterprise-class platform is the ability to modify • Tableau's Web application is not on par with Analytics Custom Web and extend existing and extend existing functionality to meet the unique needs of an Tableau's Desktop tool; the features and Applications functionality, organization. For building customized applications, a robust BI platform capabilities available in Web are very limited. create a custom web must provide access to all of its functionality through APIs. The Tableau's APIs do not allow developers to application, embed MicroStrategy BI platform is a modern, sophisticated service-oriented rebrand web applications with customized logos content in portals, or architecture that is designed for flexibility and extensibility so that it can or colors, extend or customize existing Web simply change the grow with the demands of enterprise applications. functionality, or the ability to create a new web look and feel with application from scratch. personalized • The MicroStrategy Web SDK enables developers to build a full-fledged branding and logos web application or change the look and feel of an existing web application through application with an intuitive customization tool. The Web Customization Editor is programming integrated with the most widely used Java IDE, Eclipse. With over 5000 interfaces (APIs). classes exposed in the Web API, this integration not only simplifies development, but also allows developers to write their code without modifying any source code or out-of-the-box configuration files. This approach is helpful in maintaining and upgrading customizations. • The Web SDK also allows developers to write their own Web Services that encapsulate MicroStrategy functionality and expose this functionality to third-party applications. Since the services use standard protocols such as HTTP or HTTPS and generate a response in standard W3C-compliant formats such as XML or JSON, any third-party application (web or mobile) can consume these services and embed MicroStrategy functionality into their product. MicroStrategy's service-oriented architecture guarantees efficiency for each service or component with no code redundancy. This architecture is in stark contrast to the service-oriented architectures of other BI vendors, which are a product of disparate, separately developed architectures, inherited from mergers, and mashed together. • In addition, MicroStrategy provides a plug-in architecture that enables developers to extend out-of-the-box MicroStrategy Web code with stand- alone customizations without the need to change the source code, thus, making upgrades without recoding possible. MicroStrategy supports the following languages for Web SDK: Java, XML/JSON, JavaScript, and .NET. Create The ability to create • The MicroStrategy Mobile API enables mobile app developers to • Tableau does not have their own native APIs to Custom customized mobile customize MicroStrategy Mobile apps on Android and iOS mobile devices customize mobile branding. Mobile applications, embed by changing the look and feel of the app, or developing new Mobile apps • With the open source Mobile App Bootstrap Applications in BI in third-party that use MicroStrategy BI content. MicroStrategy provides different APIs (MAB), customers can create custom mobile apps iOS and apps, or rebrand the for Android and iOS devices. The flexibility of the Mobile APIs enable with their own personalization and branding for Android mobile app by developers to build custom mobile applications to accommodate growing iOS as a workaround, however this capability is including customized needs of the organization. not supported by Tableau's technical support. icons, as well as • MAB also does not support rebranding and splash, launch, and • The Mobile SDK for iOS consists of Xcode projects that allow developers customized logos/splash screens in Android. login screens. to compile and distribute custom MicroStrategy Mobile apps. With one of the Xcode projects, users can rebrand the app by adding icons, splash screens, and an app name through simple configuration changes. In addition, the Mobile SDK for iOS enables users to embed MicroStrategy in an existing application or build custom widgets that can consume MicroStrategy data.

• The Mobile SDK for Android lets users customize the MicroStrategy Mobile application to match corporate branding requirements. It also allows users to preconfigure the application to allow multiple instances of the application to exist on a single device.

• MicroStrategy supports the following programming languages for Mobile SDK: iOS - Objective C, Swift; Android – Java.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Embed Third- The ability for third- • Organizations are always looking to connect to a variety of sources that • Tableau's REST API allows data to be received Party Data as party applications to may not be natively supported with the platform. Using the Push API, in XML or JSON format. As long as third-party Datasets push data directly organizations can push external data in JSON format using REST APIs into application data is in one of those formats, into a BI application in-memory cubes on the MicroStrategy Intelligence Server, so users can Tableau can import it. for use in readily consume, process, and analyze the corresponding data. dashboards or • MicroStrategy makes it possible for organizations to leverage new data reports. assets by enabling applications such as ETL tools that connect to these data sources and move data into MicroStrategy. • The Push API enables third-party vendors to generate MicroStrategy datasets, thus, unlocking new end-user workflows and opportunities for partner integrations. Create The ability to embed • MicroStrategy integrates with third-party and open source JavaScript • Tableau allows users to embed D3 visualizations Custom or create custom visualizations, so users can tell even more compelling stories with their within Tableau. However, there is no way for a HTML5 HTML5 data. developer to create their own custom Visualizations visualizations with • MicroStrategy provides APIs, tools, samples, and documentation to help visualizations with minimal coding by importing a open source libraries users build custom HTML5 visualizations using open source and D3 script. such as D3, that can commercial libraries like D3 and Google Charts. be deployed on top • Users can build out support for functionality including selectors, drop of data sources. zones, color palettes, and thresholds. It is also possible to transform visualizations into text-based narratives by integrating with native language generation (NLG) platforms, such as those offered by Automated Insights and Narrative Science. Extract The ability for • With RESTful APIs, organizations can use MicroStrategy as a data source • Tableau's APIs do not support Tableau to be Subsets of custom third-party to quickly extract subsets of pre-processed data in JSON format. This used as a data source. There is currently no way Data Using web applications to addresses the needs of large enterprises and OEM partners that consume to extract data from Tableau to be used in custom RESTful APIs use the BI platform data through MicroStrategy's governed and secured architecture via web applications. as a data source to customized business applications. extract subsets of data from a report or existing cube. Create The ability to create • With new and updated data sources being published by database vendors • Tableau's Web Data Connector SDK provides a Custom Data a custom data almost weekly, organizations need fast access to connect to and use the mechanism for creating custom data connectors. Connectors source that users data stored in these various data locations. However, it requires the schema to be defined. can connect to and • MicroStrategy natively supports 100s of the most popular data sources There is no way to automatically detect leverage in their and continues to enhance connectivity with each database upgrade. dimensions or measures, which requires manual reports and • MicroStrategy also allows organizations to build their own connectors to effort. dashboards. custom data assets with the Data Connector SDK. Organizations can leverage HTML and JavaScript to build custom connectors for the MicroStrategy Data Import interface and build their own customized integrations for these data sources within MicroStrategy, thus, providing users access to any data source without waiting for them to be certified by the platform. Multitenancy The ability to deploy • Multitenancy enables an OEM’s various customers to experience custom • Tableau uses compartmentalized containers Support a single instance of a applications, all built on a single architecture. Sharing resources results in called sites for multitenancy. There is no sharing software application less administrative overhead, reduced resource consumption, and low or communication between sites, so each site has to serve multiple overall TCO. to have its own user administration. There is also customers, where • MicroStrategy supports a spectrum of multitenant architectures from high no way to add a tenant's branding or logo to a each customer is isolation to high sharing. In addition, MicroStrategy allows for site. called a tenant. personalization in a shared project such as custom branding and logos for each tenant, personalized object names, and internationalization capabilities.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Enterprise Simplified The ability to easily • MicroStrategy on AWS will enable customers to deploy enterprise •Tableau has 2 offerings available on the cloud, Cloud Enterprise deploy an enterprise networks that are fully configured and ready to use in less than 30 minutes. AWS Marketplace and Tableau Online, and both Deployment cloud environment This saves users time and money by eliminating the need to download, have significant flaws. Tableau does not provide a without IT support. install, and configure the environments themselves. Users can choose from version of its product that is optimized on AWS different instance types and sizes based on cost or usage requirements. Services. Both are watered-down versions of the • Cloud environments can also be deployed directly into a customer's AWS full product. account for maximum control. • Users can launch 3 different environment types, ranging from an all-in-one •Tableau on the AWS marketplace is server only. system to an enterprise-grade distributed and redundant system. Users must download and install a Desktop version of Tableau on local machines to publish and interact with dashboards. •Tableau Online requires users to download and install Desktop. As of 10.3 Tableau can now support hybrid connectivity mode. Global The ability to deploy • MicroStrategy Cloud can deploy distributed and redundant systems in • Tableau does not have the ability to launch a Availability environments over 42 AWS Availability Zones in 16 geographic regions around the world. fully configured dedicated and redundant system globally. Global This includes countries across North America, South America, Asia, in the AWS Data centers. Tableau on the AWS options make it easy Europe, and Australia. This enables organizations to deploy MicroStrategy Marketplace only allows the launching of a simple for customers to closer to its users. This decreases latency and enables faster response single node environment which is not suitable for deploy their times. By having data centers closer to home, it also allows the data enters enterprise organizations. environments closer to comply with local laws and regulations. to home so they can meet performance, compliance, and Region and Number of Availability Zones data requirements. •AWS GovCloud (2) •US West Oregon (3), Northern California (3) •US East Northern Virginia (5), Ohio (3) •Canada Central (2)

•South America São Paulo (3)

•Europe Ireland (3), Frankfurt (2), London (2)

•Asia Pacific Singapore (2), Sydney (3), Tokyo (3), Seoul (2), Mumbai (2)

•China Beijing (2)

•New Regions (coming soon) Paris Ningxia

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score API Enabled JavaScript • The MicroStrategy Cloud API gives customers unlimited flexibility to •Tableau does not provide any APIs at the cloud Operations frameworks that create their own custom workflows. Customers have the ability to build infrastructure level. Organizations can't create provide a number of personalized user interfaces for deploying and managing their cloud custom codes for even the most basic APIs to help environments. This empowers developers to automate their MicroStrategy infrastructure tasks such as starting and stopping customers build Cloud capabilities. instances. Tableau users must manually initiate applications. • Through APIs, it is possible to launch 1000 MicroStrategy instances with a these tasks which takes additional time and single line of code, resize them to any size, and then terminate them once effort. done. Without APIs, this would be a manual process. It’s easy to integrate with other automation tools and the API works with any programming language. Cloud Specific APIs we support: •Retrieve or search for environments •Create new environments •Get Environment Contact Details List •Resend Email to the owners of the environments •Restart environment/s •Start environment/s •Get Environment States •Stop environment/s •Terminate environments •Find environment details by environmentID •Update Environment Contact Details •Update expiration date for environment •Find all the instances in an environment by environmentID •Find all the instances state in an environment by environmentID •Restart Instance •Start Instance •Stop Instance •Find schedules by environment id •Create schedule for environment •Inactivate the selected schedule by schedule id and environment id •Find schedule by schedule id and environment id •Update schedule for environment •Resize all server instance or selected server instance of an environment •Create new environments Disaster Clustered servers • MicroStrategy Cloud clusters enterprise deployments with multiple nodes, •Tableau does not provide any automated way to Recovery and that restore backups and gives organizations the flexibility to add additional nodes. configure disaster recovery. It is a manual Failover after failure so no • Clustered nodes provide load balancing, high availability, failover, and process and a burden on its users. Manually work or time is lost. redundancy. Each node synchronizes metadata information, history lists, setting up Disaster Recovery for Tableau is prone and report caches. In case of disaster or failure, MicroStrategy backups are to human errors and is unreliable for enterprise stored redundantly across multiple availability zones and can be accessed deployments. If anything were to happen to and restored in an alternate availability zone. This affords zero downtime Tableau customer data and disaster recovery was and users can always access their MicroStrategy environment. not set up, all data will be lost. Centralized A single interface • MicroStrategy allows the customer to start, stop, and restart an AWS • Centralized administration is supported, but Administration that provides all the environment while retaining its contents. Customers can take advantage of Tableau users must manually scale environments administration tools stopping their environments to save on costs, especially during non-peak up or down. There is no support for scheduling to manage and hours. routine administrative tasks. Tableau users are monitor an enterprise • The new Environment Manager tool allows users to schedule these limited to the AWS console, which is complicated cloud environment. routine tasks to occur at specific dates and times. for end users to understand. • For POC or development purposes, an administrator can stop these machines during non-peak hours to reduce costs. • Customers only pay for what they use.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Auto Scaling The ability to resize • MicroStrategy Cloud customers have the ability to scale their environment • Tableau does not provide automated scaling of cloud environments up or down with over 6 different instance size options from AWS ranging environments. Administrators must manually based on the from 4 vCPU and 15.25 GiB to 64 vCPU and 488 GiB of memory. scale the environments up or down. Users are conditions the • Environments can scale on-demand or schedule based on usage forced to use the AWS console built for customer defines. patterns, application usage patterns, and data size. Customers can add developers and power users, which may be too new users at any time and deploy multiple environments and projects as complicated for business users. they see fit. • Tableau cannot cluster 8 nodes. Large • Customers pay for what they use according to length of time. enterprise organizations may need to cluster up to 8 nodes to support hundreds of users and petabytes of data. Seamless Upgrade the platform By moving to the MicroStrategy Cloud, customers can ensure that they • Upgrading Tableau Cloud involves many manual Upgrades and corresponding have the latest platform and version release, allowing them to take steps and operations. Users must download and servers without any advantage of the latest platform security and feature enhancements. With install the new version themselves or deploy the downtime or the new Cloud Environment Manager, customers can schedule upgrades latest version on the AWS Marketplace before additional work. during non-peak hours to guarantee seamless upgrades with zero manually migrating objects from an old downtime. Testing and health checks are automatically performed to help environment to a new one. ensure a successful upgrade. • Users must manually upgrade Desktop and Server. • The new major version doesn't replace an existing major version on the machine. This causes confusion as users will have multiple versions of Tableau and may not know which version to use. This will also create version control issues. High Maintain high • Each MicroStrategy deployment is in a single-tenant, private cloud. This • Tableau on the AWS Marketplace and Tableau Performance performance and allows organizations to customize the software to meet their needs. Online do not have high performance and and Reliability reliability without Queries run by customers will not affect others. Each instance is isolated reliability because they are a single instance on a sacrificing user from others for maximum privacy. multitenant environment. As a result, a customer's experience or queries may impact performance for all other security. • The MicroStrategy Cloud operations team has the cloud experts and customers on the same tenant. If the single node support to help ensure high performance and reliability. We are backed not goes down, the whole environment will be only by AWS’s world-class infrastructure, but also AWS experts who helped inaccessible. If the customer decides to cluster design and automate our cloud deployment. Our Cloud environment was machines, it will be a manual process which will built with the latest AWS technology and according to AWS’s best practices. require installing and configuring additional nodes Our team proactively patches infrastructure, operating systems, and and take additional time, resources and applications to optimize performance while deterring security threats. We expertise. have processes in place so that systems are monitored, including the • Tableau online is a multitenant environment. As analytics and mobility servers. a result, a customer's queries may impact performance for all other customers. • MicroStrategy allows organizations to cluster up to 8 server nodes. Beyond being able to further scale in volume of analytics content, this will improve overall SLAs by reorganizing large clusters for higher availability and faster service recovery, reduce TCO by consolidation of multiple environments, and remove friction to deploy new applications and increase user capacity.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Data Services for • MicroStrategy provides data connectivity and data warehouse solutions to • While the server can be hosted in the cloud, Connectivity customers looking to meet customer needs. Customers may choose to migrate their data into the Tableau requires its Desktop product for data and Migration move their data into cloud. We offer options to migrate into Amazon Redshift, SQL Server model authoring. This isn't a true cloud model and the cloud or connect Enterprise, SQL Server Standard, MySQL, or Aurora DWH platforms. When will require end users to download and install their their on-prem data to customers choose this option, MicroStrategy builds the chosen DWH within product on their own computers. their cloud the same VPC as the rest of the BI cloud environment. MicroStrategy • Web is limited to interacting with published environment. works with customers to select the correct size (CPU/RAM) DWH machine dashboards and creating new dashboards and that meets their needs. ETL options are also available. sheets. • No migration plans to move to on-prem. Users • If a customer chooses to maintain their database on-prem or in another have to choose to stay on-prem or move to cloud data source, a typical implementation involves establishing a VPN cloud. connection between the MicroStrategy Cloud and its database or data. The performance of this architecture can vary based on a variety of factors, including the physical distance between the MicroStrategy Cloud data center and the customer data source, the latency of the data connection, the bandwidth of the connection, the amount of usage, its query intensiveness, the query-response latency of the customer data source, and other variables. Data Security Security to protect • MicroStrategy Cloud security meets or exceeds industry standards and customer data best practices. MicroStrategy implements strong control practices to 24/7/365. effectively maintain the security and availability of the MicroStrategy Cloud and associated data. We help ensure that your data is secure at network • Physical Security – SAS-70 certified Data and application levels from any attacks. We follow the latest industry Center standards on many compliances and certifications such as SOC I & II, • Tableau Single Sign On (SSO) is the access HIPAA, PCI, and Privacy Shield. control system that provides secure authentication to systems including Tableau Website, Tableau Customer/Partner Portal, Tableau Forums and Tableau Online. • SSL Encryption • Permissions can be added to workbooks and data sources to govern the capabilities available to specific users and groups. • Users can only define additional security in workbooks and data sources by adding User Filters and Data Source Filters.

Enterprise Digital Badge Use a single digital • MicroStrategy, via Usher, delivers smartphone-based digital badges that • Digital badges are not provided in Tableau. IoT identifier to track, provide seamless access to physical and logical assets across the MicroStrategy is the only BI platform that offers report, and manage enterprise. password-free login via a mobile app. all user interactions • Digital badges replace physical badges, key fobs, passwords, and other with enterprise identifiers with digital credentials delivered via a mobile app. Badges are assets. The badge branded by the issuing organization and are dynamically and securely verifies identities linked to an individuals' privileges and access rights. prior to granting • Badges can be remotely issued and revoked nearly instantaneously. They access to enterprise are provisioned via secure, out-of-band means, and their use can be gated assets. by biometric, geographical, or temporal constraints. • The digital badge provides a unique identifier that can be used by any single badge to validate the identity of any other badge. It also provides one-time passcodes for a second factor of authentication.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Physical Control and manage • MicroStrategy provides smartphone-based physical access functionality • Physical access is not supported. Tableau does Access access to any pre-integrated with leading PACS vendors. Usher works to consolidate not support OTB integration with leading PACS entryway across an multiple physical access control systems throughout an enterprise. vendors on mobile devices. enterprise using a • With an OpenAPI model, MicroStrategy can integrate with partner digital badge to physical access control systems, building automation systems, enhance or replace manufacturing systems, Internet of Things (IoT) grids, and networks and existing access management systems to deliver more advanced functionality and cards for employees, implementation options to customers. contractors, and visitors. Logical Access all types of • MicroStrategy provides secure digital identity that allows users to access • Tableau does not offer logical access to digital Access digital assets in an nearly any system in an enterprise (devices, applications, and VPNs) from systems other than its own BI suite. Tableau can organization a single point. In order to both protect the current IT investments of be configured to use SAML (security assertion including BI corporations as well as enable future investments, logical access with markup language) or OpenID Connect for applications, web MicroStrategy is compatible with both industry-standard protocols like password-free logins/single sign-on, but this applications, VPNs, SAML and RADIUS as well as emerging standards such as OpenID requires a third-party authentication solution. and workstations Connect. from a single point. Bluetooth Enable contextual • In the MicroStrategy platform, Usher’s Bluetooth (BLE 4.0) integration • Tableau does not integrate with Bluetooth. Sensing interactions, security, enables real-time micro-locational awareness of enterprise assets as well and seamless user as touch-free physical and logical access. experiences via • This allows thousands of users to project their identity and move about a Bluetooth delivering corporate environment accessing doorways and systems securely with real-time locational drastically decreased amounts of friction. The Bluetooth sensing capability awareness of can also be configured to log proximity at a particular place and time. enterprise assets. Barcode Track • The integrated barcode scanner in MicroStrategy badges can scan • Tracking assets with barcode scanners is not Scanner enterprise assets by virtually any kind of QR or barcode tag, securely logging a linkage between supported in Tableau. This is in part due to scanning barcodes an employee and a product, machine, or any valuable enterprise asset. Tableau not providing a digital badge for use in or QR codes • This capability allows the tracking of offline assets using labels and tags interacting with the Enterprise Internet of Things. whenever a user with bar or QR codes and can improve process auditing and enforcement interacts with them. for customer service, maintenance, and more. Scanning barcodes helps This ability sets the take data from multiple components and systems and combine them to foundation for improve the predictability of performance issues that arise in day-to-day seamless repair, business operations. maintenance, and inventory management of enterprise assets. Communication Empower • The Usher out-of-the-box productivity application allows managers to • For Tableau, this is not offered outside of & management and quickly identify, verify, coordinate, and communicate with other users – annotations and collaboration for dashboards in Collaboration decision-making to either in-person or by remote location. its BI interfaces. Since Tableau does not provide a be more timely, • Users have the capability to exchange messages from any client interface digital twin that is carried by users with them in a informed, and via the Identity server as the intermediary. This feature supports a number mobile form-factor at all times, it further lacks a collaborative through of use cases including employee safety, support, and coordination, convenient means of reaching users in a timely direct, in-app 2-way particularly for field workforces or during special events. fashion. Additionally, this means there is much messaging based on less contextual information available about users location and systems in any given point in time to influence the direction access. of communiques.

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Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Real-time Generate • With MicroStrategy Usher badges, user presence and actions create real- • Tableau Data Extracts (TDEs) do not include a Telemetry consumable real- time telemetry via an Apache Kafka Cluster – an open-source program live connection to the source. This means that time intelligence via delivering a distributed, partitioned, and replicated commit log service TDEs are not useful for providing “real-time” data digital identity supporting real-time data processing and big data volumes. This telemetry in a Tableau visualization. Also, if the refresh time interactions with all data is a rich and underutilized source of information that is the key to of a TDE is more than the desired data refresh types of enterprise unlocking a smarter, more productive workforce. To expedite value creation, time, then TDEs aren’t feasible. assets (physical and MicroStrategy helps organizations efficiently create and harness massive • Refreshing TDEs puts more load onto Tableau logical) and amounts of timely information arriving from EIoT devices. Server, which can impact the performance of constituents. visualizations. Therefore, it may be preferable to do the work to make the underlying source fast enough to use a live connection rather than implementing the extra hardware and configuration needed to make the TDE refresh fast enough. • Tableau's lack of a digital badge prevents it from generating comprehensive, real-time telemetry stemming from the interactions between enterprise assets and constituents. OTB Deploy reporting • Usher Analytics is a MicroStrategy project included out-of-the-box with a • OTB reporting for an access-centric EIoT Reporting based on telemetry, badge implementation. MicroStrategy takes care of the ETL processes so implementation is not supported by Tableau. For Module pulling data from all access and authorization data generated on the back-end is automatically Tableau to deliver dashboards that show a assets and access loaded into a data warehouse and leveraged by a pre-built data schema. converged log of physical and logical transactions points to deliver This project includes multiple dashboards and a mobile application for by each user in an enterprise, a significant insight into visibility into interactions between enterprise constituents and assets. amount of labor (connecting, ETL-ing, operations and architecting, dashboarding) would need to occur. compliance in a unified, “single source of truth” dashboard. Reports should be customizable with the ability to blend data from other enterprise repositories. Integration Synchronize to • Within the MicroStrategy platform, Usher Network Manager has pre-built • Tableau provides authentication and security with Directory directory services as directory integrations with Microsoft Active Directory, AWS Directory support via Microsoft Active Directory, SAML, Services the authoritative Services, and Okta Universal Directory. Usher is also compatible with the oAuth and a native authentication managed by source for employee OpenLDAP standard. This allows MicroStrategy to quickly issue Tableau Server. However, it integrates natively records and standardized credentials to all users, even in organizations which utilize with fewer third-party identity repositories attributes. Support multiple identity repositories - or even manually add temporary users who compared to MicroStrategy. the enforcement of do not exist in any repository. directory provisioning for authorization (privileges, entitlements, and restrictions).

45 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Details by Capability - Why Not Tableau

Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Identity Server Manage a network of • The MicroStrategy Usher identity server, which assigns and issues digital • Tableau does not provide OTB support for users by configuring twins to users in the form of badges, is FIDO Alliance-certified on a UAF identity servers. User and asset administration in relationships that protocol for delivering password-free authentication based on public key Tableau is limited to controlling BI applications prompt, enable, or cryptography. It is strongly resistant to phishing and can make user access and environments. secure interactions subject to geographic and temporal constraints. among employees and assets within the The Usher server architecture is built to ensure that only authorized badge network. Identity users communicate with the identity server, and only from authorized Servers enable devices. The Usher server has the sole authority to convert a mobile device administrators to into an authorized device through a process that helps ensure that rogue create, configure, devices or applications will not be able to communicate with the identity distribute, revoke, server. The identity server provides support for encryption of data at rest and manage digital and in transit, encryption key management, and transaction logging tied to identities with user an individual user’s identity. badges. Enterprise 100% Focus Core business is • MicroStrategy is dedicated to a single business line, exclusively focused • Tableau was designed as a self-service data Partner on Enterprise exclusively focused on enterprise analytics and mobility software. discovery and visualization solution aimed at and Analytics on enterprise • MicroStrategy’s mission is to provide enterprise customers with a world- adopted primarily by teams and departments. analytics. class software platform and expert services so they can deploy unique • Tableau has multiple gaps as an enterprise intelligence applications. solution. Platform Cohesion is an • MicroStrategy 10 has a unified platform architecture uniquely suited • Tableau has started to meld together disparate Cohesion important concept in to deliver high-performance applications that are highly reusable and technologies to try to fill gaps in its solution. software design secure, and can meet the business intelligence demands of various users • In 2015, Tableau acquired Infoactive, which because it reduces and organizations. specializes in infographics. complexity, • Since its inception, MicroStrategy has been developing its platform • In 2016, Tableau acquired HyPer, an in-memory enhances system technology 100% organically. database research project that never launched maintainability and commercially. According to Tableau’s roadmap, it increases reusability, plans to use HyPer to replace Tableau’s data which together extracts in order to support larger datasets. promote performance, scalability and elegance. Visionary CEO anticipates and • MicroStrategy’s CEO, Michael Saylor, has anticipated technology trends • Adam Selipsky was appointed Tableau’s CEO in CEO drives technology such as mobile technology’s transformation of business operations, and led September 2016 and has no significant prior trends in the the company through multiple waves of innovation such as client-server, experience leading or managing an analytics enterprise analytics web, mobile, cloud and enterprise internet of things. business. industry. • Mr. Saylor is also the author of The New York Time’s best-selling book, • Mr. Selipsky was previously in marketing and “The Mobile Wave.” sales, and isn’t a visionary in the analytics industry. CEO CEO engages • MicroStrategy’s CEO directly engages with customers around the world • Tableau offers only a limited number of CEO Engagement directly and by personally participating in a majority of the 100+ Symposium events that attended conferences. with substantially with MicroStrategy holds per year in 35 different countries, in addition to other Customers customers around customer meetings and events on a regular basis. the world. Tenured Executive team has • MicroStrategy’s CEO and CTO collectively have over 50 years of • Tableau’s CEO was hired less than a year ago, Executive extensive experience experience in enterprise analytics and mobility. and has no prior experience in the analytics Team in enterprise • Additionally, MicroStrategy’s CEO has science degrees from MIT and industry. analytics and more than 50 patents to his name, and has been the driving force behind • Tableau’s CEO and Chief Development Officer mobility. MicroStrategy’s technology since its inception. collectively have only 14 years of experience in the analytics industry. Shareholder Principal shareholder • Mr. Saylor, the company’s Chairman of the Board, President & CEO, • Tableau’s CEO holds less than 1% ownership Alignment and management founded MicroStrategy in 1989 and has been the company’s controlling interest in the company. interests are aligned shareholder since its inception. Accordingly, shareholder and management • In 2016, Tableau was reportedly in discussions with the company’s interests are fully aligned in pursuing MicroStrategy’s vision and long-term with an investment bank to explore a potential long-term success. success. sale of its business.

46 / 167 Critical Capabilities for the Enterprise with New Data vs Tableau - Details by Capability - Why Not Tableau

Technical Critical Critical Capability Why MicroStrategy Why Not Tableau Tableau MSTR Solution Capability Description Score Score Publicly With greater • Having gone public 18 years ago, MicroStrategy is a mature publicly • Tableau has been publicly traded for only 4 Traded transparency, traded company. years. Company stability and access to funding, a publicly traded company generally has a stronger management team, instills greater confidence in customers and has more financial levers. Strong A profitable • MicroStrategy has been profitable over the last 13 years, with combined • Tableau reported a combined net loss of $228 Financials organization with a net income of $197 million over the last 2 fiscal years and an operating million for the last 2 fiscal years. strong balance sheet margin of 21% for 2016. • Tableau’s operating margin for 2016 was -17%. can better withstand • In addition, MicroStrategy’s balance sheet is strong with zero debt. market volatility and fluctuations. Worldwide Company has the • MicroStrategy has offices in 26 countries across every major region of the • Tableau only has offices in 10 countries. Sales ability to directly world. • Tableau has no direct presence in the Middle Presence engage with East or LATAM. organizations around the world. Worldwide Company has the • MicroStrategy has offices in 26 countries across every major region of the • Tableau only has offices in 10 countries. Services ability to provide world. • Tableau has no direct presence in the Middle Presence support and services East or LATAM. to customers around the world.

47 / 167 Critical Capabilities for the Enterprise with New Data vs Qlik - Overview - Overview

Critical Capabilities - Qlik Scores

Technical Enterprise Platform Enterprise Analytics Enterprise Mobility Embedded Analytics Enterprise Cloud Enterprise IoT Enterprise Partner Solution Index Critical Qlik Critical Qlik Critical Capability Qlik Critical Capability Qlik Critical Qlik Critical Qlik Critical Qlik Capability Score Capability Score Score Score Capability Score Capability Score Capability Score 100% Focus Object Self-Service Transactional Create Custom Simplified on 1 Oriented Data Discovery Workflows Web Applications Enterprise Digital Badge Enterprise Reusability Deployment Analytics Create Custom Data Optimized Data Embedded Mobile Global Physical Platform 2 Governance Connectivity Multimedia Applications in iOS Availability Access Cohesion and Android

User Data Embed Third-Party API Enabled Visionary 3 Security Preparation Geospatial Analysis Data as Datasets Operations Logical Access CEO and Blending

CEO Enterprise Create Custom Disaster Bluetooth Engagement 4 Scalability Reports Offline Access HTML5 Recovery and Sensing with Visualizations Failover Customers

Dashboards Mobile Client Extract Subsets of Centralized Barcode Tenured 5 Performance and documents Caching for High Data Using Administration Scanner Executive Performance RESTful APIs Team

Mobile Personalized Alerts Create Custom Communication Shareholder 6 Automation Analytics via Push Data Connectors Auto Scaling & Collaboration Alignment Notifications

Real Time Instant Updates to Multitenancy Seamless Real-time Publicly 7 Monitoring Analytics Custom Apps with Support Upgrades Telemetry Traded No Recompilation Company

Predictive Analytics and Customize / White High OTB Reporting Strong 8 Deployment Machine Label Performance Module Financials Learning and Reliability

High Big Data Native Integration Data Integration with Worldwide 9 Availability Analytics with EMM Vendors Connectivity Directory Sales and Migration Services Presence

In-memory Automated Mobile App Usage Worldwide 10 Architecture Distribution and Monitoring Data Security Identity Server Services Alerting Presence

48 / 167 Critical Capabilities for the Enterprise with New Data vs Qlik - Overview - Critical Capabilities - Qlik Scores