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NEWSLETTER April 2009 NEW FOCUS ON PROMOTION Red Poll National Executive have ap- pointed Ben Simpson and his team at OGA Marketing & Design to co-odinate the market- ing of the breed for the next three years. The appointment of a marketing specialist will enable the breed to highlight the attributes of the breed to outside cattle breeders. Ben’s profi le in the industry and abilities will be a great asset to the promotion of the breed. One of the fi rst tasks to be conducted by OGA Marketing & Design will be a complete overhaul of the breed’s website, www.redpoll.org.au Ben and his website designer Jess Fletcher ran a most informative day at Albury hosted by the Australian Red Poll Cattle Breeders Inc. The feedback from this event was exceptional and was a contributing factor in Ben’s appoint- ment. Ben Simpson, OGA Marketing & Design, President Kate Goulding, Jess Fletcher, OGA Marketing & Design and new Federal Secretary Keryn Hutton at the recent Albury marketing Members from every region attended this seminar. workshop and enjoyed a thought provoking producers across Australia. discussion. Ben has spoken internationally in the USA and New Zealand cover- Ben Simpson is the Managing Director of ing topics from marketing development to establishment of beef supply Outcross Genetics Australia PTY Ltd, a com- chains. He is also a government regional development-consulting speaker. pany dedicated to the promotion and develop- Ben is internationally recognised as a leading livestock and equine ment of Australian products. Established in sports photographer. These photographic skills have been the backbone 2000, the company trades as OGA Marketing to the development of his marketing company and he travels internation- & Design. ally taking images. The company began promoting various Ben and his wife Julia live on their cattle property in Holbrook, in local cattle studs and has now expanded to southern NSW, with their 3 children. He breeds Angus cattle and is a representing businesses in banking & agribusi- Royal Show Cattle Judge. He is also Senior Vice President of the Beef ness to many major cattle, sheep and horse Improvement Association of Australia. Ben will be involved in breed promotion, website management and AUSTRALIAN RED POLL CATTLE BREEDERS INC special projects identifi ed for breed promotion. One important aspect of ABRI, UNE ARMIDALE NSW 2351 Bens’s appointment wil be developing an effective bank of images for T: 02 6773 3144 F: 02 6772 1943 future breed promotion. E: [email protected] Ben’s images and further background on his company can be found at W: www.redpoll.org.au www.ogadesign.com.au April 2009 Newsletter | 1 Internet Animal Listing All Red Poll animals in the Herdbook are displayed When an ANIMAL ENQUIRY screen opens the data on Internet Solutions (Internet Herdbook) on the shown below will display. Information shown from Red Poll website. The Internet Herdbook is updated the top of the screen includes the Herdbook number, weekly. Sex, Tattoo, Birthdate and Active status. Registration Information can be accessed worldwide on status is also shown. Australian Red Poll animals including pedigree, progeny The sire and dam are shown and further details can reports and performance data. be accessed by clicking on their name. A full pedigree Another excellent service that Red Poll breeders link for the animal is available further down the screen. can use is linking a photograph to their animals. This Breeder and current owner are shown and if they is a very cheap and effective way of displaying your are an active member, contact details can be accessed animals to the world. The photograph is added as by clicking on their name. two fi les, one small image which opens automatically If any progeny are recorded with the ARPCBI the with the animal and a larger image for those with high number will be shown and these can be investigated quality internet connections. further by clicking the link. If a photograph is sent in for display by email the An animal’s EBV’s if available will be shown and cost of placing the photograph on the website is under the EBV box a list of traits that have been $3.30. If the offi ce needs to scan the photograph observed for that animal. By clicking on the graph icon then the cost is $6.60. Contact the Red Poll offi ce for in the top left of the EBV box, a graph will show the further information. EBV’s in their percentile range. It is recommended that photographs be included The Internet Herdbook Animal Enquiry is a valuable for Herd sires, Embryo Transfer donors, Foundation marketing tool for members and valuable research females and sale animals. Naturally the photograph facility for potential customers. needs to compliment the animal. 2 | April 2009 Newsletter National Executive President’s Post President Ms Kate Goulding Welcome everyone to the Autumn Cottage 2 Newsletter, with what’s been going on 1243 Bruxner Hwy around the Regions. We hope to make WOLLONGBAR NSW 2477 the Newsletter a fl ow of information T: 02 6628 0842 to and from members, with the Annual E: [email protected] more commercially focused. Please Vice President contact your Region Executive Mem- Mark Harris ber, Keryn or I if you would like any 230 Cams Road information included in future Newslet- LANG LANG VIC 3984 ters. T: 03 5997 8340 As usual this great country of ours E: [email protected] is truly trying us all out, with some breeders’ battling drought, some fi res and some fl oods! But I guess, this will Treasurer never change as you can look back through old newsletters and these occur- Richard Daley rences always appear. PO Box 169 JAMESTOWN SA 5491 Our thoughts go out to Ian and Nell Staff, as they re-establish their prop- T: 08 8664 1463 erty after the horrifi c Kinglake fi re; and also the Johnson family who have E: [email protected] supported them and also affected by the damage to that community. Many other Victorian members have had challenging times during the fi res as well. Junior Co-ordinator Even with the fi re events, Whittlesea Sale went head thanks to the hard Wayne Owston working and dedicated committee. PO Box 34 A lot of you will now be aware that we have a new Secretary – Keryn SERPENTINE WA 6125 Hutton. Welcome Keryn! I hope that our members welcome you and work T: 08 9525 2052 with you. Thank you to Colin for his services to Red Polls over the last 5 E: [email protected] years and we wish you all the best. Cheryl continues as our Registrar. Ian Staff The website and marketing workshop at Albury was a really informa- 31 Beltons Way tive day, with members from all Regions attending. There was some good DOREEN VIC 3754 thought provoking discussion with the group and I’m sure those that attended T: 03 5786 5251 went home with new ideas and thoughts. Please let your Regional Member know if your Region would like to have another workshop or even a workshop Doug Smith with a different topic. We really appreciate feedback, and remember that 1201 Mayfi eld Road Australian Red Poll Cattle Breeders is made up of more than just the National via TARAGO NSW 2580 Executive – member input is critical. T: 02 4842 7188 E: [email protected] The National Executive is currently engaging Ben Simpson to redevelop the Red Poll website and develop marketing strategies. We believe this is Past President a positive move forward. To help market the breed it’s important that we Ross Draper collect as much performance data as we can, to strengthen our claims to the 75 Running Creek Rd outside world, that we know what our Red Polls can do. Most people today ARTHURS CREEK VIC 3099 won’t just accept claims – they want to see hard evidence (the facts), on the T: 0428 510 252 product they are considering purchasing. E: [email protected] A few members from around the Regions are preparing to head off to Ja- maica for the World Congress. I hope you all have a fantastic time, and enjoy Staff international Red Poll fellowship. I know they will catch up with old friends and make plenty of new ones from around the world, and return home with Federal Secretary new stories to remember and share. If you ever have the chance to attend a Ms Keryn Hutton World Congress I highly recommend attending, it really is a worthwhile experi- T: 02 6773 3059 ence to network with other Red Poll breeders, whilst enjoying another country E: [email protected] and their cattle. Queensland Region is hosting this year’s Youth Camp, with more details Registrar Mrs Cheryl Green available soon – keep watch in the Queensland report. Congratulations to T: 02 6773 3144 Hayley Goad from Western Australia. Hayley has won our 2009 Youth Award. E: [email protected] Sydney Royal started while I was writing this report, which starts off the Royals. Members from all around the Regions will be busy preparing stock, Technical Offi cer good luck to everyone. Remember to put Adelaide Royal on your calendar Christian Duff – for this year’s AGM. T: 02 6773 2472 The Herdbook is due for publication this year. To be included in the Herd- E: [email protected] book, registrations must be processed by 30/09/09. If you wish to include a photograph, must be with the Federal Secretary by 15/10/09.

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