PRESS KIT´2016 TIPSY BY KEIJI TAKEUCHI MATERIA’S MOST RECENT ADDITION KEIJI TAKEUCHI WINE BOTTLE STAND AGGLOMERATED CORK 55x60x430mm THERE ARE MOMENTS WHEN YOUR ATTENTION MOVES AROUND SPACE WITHOUT ANY NEED FOR WORDS. SUCH ARE THE OCCASIONS WHEN PEOPLE MEET ART, THEN THERE IS A BALANCE, THE ELEGANT MISTERY OF MAKING OBJECTS STAND EVEN WHEN IT SEEMS MOST UNLIKELY. TIPSY IS BALANCE AND ART, LIKE THE WORK OF A DANCER, WITH A TOUCH OF IRONY, IT IS THE WARMTH OF CORK, INFLUENCING THE ENVIRONMENT WITH THE SWEETEST, SIMPLEST SIGNIFICANCE. KEIJI TAKEUCHI BORN IN FUKUOKA, JAPAN 1977. IN 2012, TAKEUCHI DECIDED TO MOVE AND TO SET UP A SATELLITE OFFICE FOR FUKASAWA IN MILAN. AT AGE OF 15, KEIJI TAKEUCHI MOVED TO NEW ZEALAND IN 2015, HE ESTABLISHED KEIJI TAKEUCHI SRLS ALONGSIDE HIS WHERE HE SPENT HIS YOUTH. IN 1999, WHILE STUDYING AT AN DUTY FOR RUNNING FUKASAWA’S EUROPEAN AND WESTERN ART SCHOOL IN NEW ZEALAND, HE MOVED TO PARIS FOR A DESIGN PROJECTS. SCHOLARSHIP STUDY AT ENSCI / LES ATELIERS. TODAY TAKEUCHI IS COLLABORATING WITH VARIOUS INTERNATIONAL BRANDS. IN 2003, HE RETURNED TO JAPAN AND SINCE 2005, HE HAS BEEN A MEMBER AND A DESIGNER AT NAOTO FUKASAWA DESIGN LTD, WORKING UNDER ONE OF THE MOST INFLUENTIAL DESIGNERS OF TODAY: NAOTO FUKASAWA. www.keijitakeuchi.com 5 PRESS RELEASE TIPSY IS THE LATEST ITEM TO BE INCLUDED IN CORTICEIRA THE JAPANESE DESIGNER KEIJI TAKEUCHI WHO RUNS A MILAN AMORIM’S MATERIA COLLECTION - A SET OF NEW CORK OFFICE FOR NAOTO FUKASAWA IN ITALY, CONTEXTUALIZES THE PRODUCTS THAT CAN BE SEAMLESSLY AND FUNCTIONALLY DEVELOPMENT OF THIS OBJECT: “TIPSY’S CONCEPT IS BASED INTEGRATED INTO OUR EVERYDAY LIVES. ON THE TYPICAL ATMOSPHERE OF A DINNER PARTY AND THE MOMENT WHEN WE OPEN A BOTTLE OF WINE. SINCE WINE DEVELOPED BY JAPANESE DESIGNER KEIJI TAKEUCHI, THE NEW BOTTLES ARE OFTEN ONE OF THE KEY ELEMENTS FOR SUCH WINE BOTTLE SUPPORT, COMPLEMENTS SIX, A BOTTLE RACK OCCASIONS, I FELT THERE IS A ROOM TO DESIGN SOMETHING DESIGNED BY JAMES IRVINE AND PRESENTED IN 2015, AND THAT WOULD SIMULTANEOUSLY COMPLIMENT THE BOTTLE AND THEREBY STRENGTHENS THE COLLECTION’S LINK TO THE WORLD THE AMBIENT OF SUCH OCCASIONS.” OF WINE. THIS ITEM HAS A MINIMALIST AESTHETIC AND STRIKES A BAL- ANCE BETWEEN ART AND FUNCTIONALITY, TAKING ADVANTAGE OF THE CHARACTERISTICS OF CORK, IN PARTICULAR ITS TACTILE PROPERTIES. IN RELATION TO THE CHOSEN MATERIAL, THE DESIGNER ADDS, THROUGH THE DEVELOPMENT OF THIS INDIVIDUAL BOTTLE “THIS WAS AN INTUITIVE CHOICE. I IMMEDIATELY REALISED SUPPORT, KEIJI TAKEUCHI JOINS A PRESTIGIOUS GROUP OF THAT TIPSY HAD TO BE MADE OF CORK. FIRSTLY, THERE’S A DESIGNERS WHO HAVE ACCEPTED THE CHALLENGE POSED BY LONGSTANDING RELATIONSHIP BETWEEN WINE AND CORK, CORTICEIRA AMORIM FOR THE MATERIA COLLECTION, INCLUDING SO THAT THE ASSOCIATION WAS INEVITABLE. HOWEVER, WHEN THE PORTUGUESE DESIGNERS DANIEL CARAMELO, TRANSPORTED TO A DESIGN OBJECT, CORK HAS A UNIQUE FERNANDO BRÍZIO, FILIPE ALARCÃO, MIGUEL VIEIRA BAPTISTA, NATURAL WARMTH AND A TACTILE APPEAL THAT FASCINATED ME MARCO SOUSA SANTOS E PEDRITA AND THE INTERNATIONAL AS SOON AS I WENT TO PORTUGAL TO LEARN ABOUT THE CORK DESIGNERS BIG-GAME, INGA SEMPÉ, JAMES IRVINE, NENDO AND OAK FORESTS AND THIS RAW MATERIAL”. RAW EDGES. TIPSY IS THE 24TH ITEM TO BE INCLUDED IN THE MATERIA TIPSY WILL BE AVAILABLE IN APRIL IN MUSEUM SHOPS, AND IN- COLLECTION, THAT WAS LAUNCHED IN 2011 AT FUORISALONE TERIOR AND FURNITURE DESIGN SHOPS, AT THE RECOMMENDED IN MILAN, AT A TIME WHEN THE ROLE AND RELEVANCE OF CORK RETAIL PRICE OF 29.90€. AS AN IDEAL MATERIAL FOR INTERIOR DESIGN HADN’T YET BEEN FULLY PERCEIVED. 7 MATERIA CORK BY AMORIM PRESENTATION MATERIA® IS A COLLECTION OF OBJECTS THAT WORK WELL AND THEY FIT NEATLY INTO A LITTLE VACANT SPOT IN YOUR LIFE, LEFT FEEL GOOD IN TODAY’S HOMES AND LIFESTYLES. LIGHT-HEARTED THERE BY AN ACTION WAITING TO HAPPEN, A PURPOSE ABOUT AND LIGHTWEIGHT, RELEVANT YET UNASSUMING, EASY GOING TO BE FULFILLED. AND TACTILE, THESE OBJECTS WILL INTEGRATE SEAMLESSLY INTO YOUR DAILY LIFE AND HABITAT, AS NATURAL, REFRESHINGLY USER AND FUNCTIONWISE INTUITIVE, THEY WILL FIND THEIR WAY UNCOMPLICATED AND WITTY ANSWERS TO SIMPLE, UNIVERSAL INTO YOUR HOME AND OFFICE, THE PREDICTABLE AND THE NEEDS. UNEXPECTED OF EVERYDAY. TAKING ADVANTAGE OF CORK’S ABSOLUTELY CHARACTERISTICS, CURATED BY EXPERIMENTADESIGN, MATERIA® PRESENTS 14 MATERIA® IS A LINE OF CONTEMPORARY, EVERYDAY OBJECTS PROJECTS IN TOTAL OF 24 OBJECTS BY 12 DESIGNERS. IMBUED WITH A STRONG DESIGN CHARACTER. TIME LINE PROJECT DEVELOPMENT 2016 2011 APR 5 MAY LAUNCH OF TIPSY, AN INDIVIVUAL WINE BOTTLE PRESENTATION AT LISBON STAND, BY KEIJI TAKEUCHI (JP) 13 / 17 APR 2015 OCT PRESENTATION AT MILAN (PREVIEW 12 APR) LAUNCH OF SIX, A BOTTLE CARRIER 14 / 16 MAR BY JAMES IRVINE (IT) VISIT TO MONTADO JAN / APR CREATION OF GRAPHIC AND COMMUNICATION MATERIALS JAN / MAR PROTOTYPES DEVELOPMENT 2010 2009 OCT NOV PRESENTATION TO CORTICEIRA AMORIM EXPERIMENTADESIGN STRATEGIC PROPOSAL IS PRESENTED TO CORTICEIRA AMORIM FEB / SEP 2008 IMAGE AND LOGO DEVELOPMENT CORTICEIRA AMORIM CHALLENGES EXPERIMENTADESIGN MAY / JUL PROPOSALS SELECTION BY ARTISTIC DIRECTION APR PROPOSALS RECEPTION FEB INVITATION TO THE DESIGNERS 25 FEB: CONTRACTS SIGNATURE JAN INVITATION TO FILIPE ALARCÃO 11 THE CHALLENGE AND STRATEGIC GUIDELINES CORK ENJOYS AN EXCELLENT REPUTATION IN SPECIFIC, THE STRATEGY BEHIND MATERIA® WAS THEREFORE GEARED TO HIGH-PERFORMANCE FIELDS SUCH AS CONSTRUCTION, THE WINE THE END USER OR CONSUMER, ITS HUMAN-CENTRIC CHARACTER INDUSTRY AND AEROSPACE, AMONG OTHERS. IS A VITAL PART OF ITS DNA. STRATEGICALLY, EXPERIMENTA- DESIGN INVITED DESIGNERS WHOSE CREATIVE PROCESS PAYS THE CHALLENGE FOR THE CURRENT PROJECT WAS TO BRIDGE CLOSE ATTENTION TO BOTH FUNCTIONALITY AND RELEVANCE THE GAP BETWEEN THE MATERIAL AND THE END USER, BY (A FOREMOST CONCERN FOR CONTEMPORARY USERS), CREATING OBJECTS TO BE USED EVERY DAY, IN THE FAMILIAR CONTEXTS OF THE HOME AND IN THE OFFICE. BY MAKING CORK COUPLED WITH CONSIDERING THE DESIGN ADDED-VALUE, A REGULAR PRESENCE IN OBJECTS THAT FULFILL SIMPLE YET LEVERAGING CORK’S UNIQUE AESTHETIC AND TECHNICAL PRESSING NEEDS IN OUR LIVES, IT IS POSSIBLE TO EMPHASIZE STRENGTHS, MATERIA® WAS CONCEIVED WITH AN URBAN USER NOT ONLY ITS VERSATILITY AND OTHER PROPERTIES, BUT ALSO IN MIND, ONE THAT APPRECIATES COMFORT AND PRACTICALITY TO CHANGE THE AUDIENCE’S PERCEPTION OF THIS NATURAL IN OBJECTS THAT RETAIN A STRONG PERSONAL TRAITS AND RAW MATERIAL. SENSE OF IDENTITY. AS SUCH MATERIA® WAS STRATEGICALLY SHAPED, BY TWO PRIMARY CONCERNS: FUNCTIONALITY CORK MUST CONTINUE TO OPERATE IN A MARKET CHARACTER- AND PERSONALITY, GEARED TOWARDS GIVING THE USER ISED BY EXCELLENCE, AND MUST SURPRISE ITS TARGET AUDIENCE A SATISFYING, THOROUGHLY ENJOYABLE EXPERIENCE. WITH ITS NATURAL QUALITIES AS WELL AS THE VARIETY OF THE PRODUCTS IN WHICH IT CAN BE USED. THE CONCEPT IN ORDER TO ACHIEVE A STRONG SENSE OF IDENTITY IN THIS MATERIA® IS ALSO A BRAND THAT WILL GROW AND ADAPT TO COLLECTION, A NUMBER OF ASPECTS WERE ESTABLISHED CHANGING PATTERNS, LIVING AND WORKING ENVIRONMENTS AS AS THE GROUNDWORK FROM WHENCE DESIGNERS COULD PURSUE WELL AS SOCIAL AND CULTURAL INTERACTIONS. THE BRAND WILL THEIR OWN CONCEPTS: INTEGRATE NEW PRODUCTS IN A NEAR FUTURE. THE CORE MATERIAL OF THE PRODUCTS IS CORK, SOMETIMES COMBINED WITH OTHER MATERIALS; THE PRODUCTS ARE MID-RANGE, NOT LUXURY, TO ENSURE THEY ARE ACCESSIBLE TO A WIDER AUDIENCE; THEY ARE ATTUNED TO CONTEMPORARY URBAN LIFESTYLES, HABITS AND FUNCTIONAL NEEDS WHILE FULFILLING BASIC, EVERY DAY NEEDS; VALUES SUCH AS EMPATHY, DISCOVERY, WIT, WARMTH, SURPRISE ARE KEY; THEY SEEK TO APPEAL TO THE DIFFERENT SENSES, INCLUDING TOUCH, AND BY THE SAME TOKEN PROVIDE A SENSORY-RICH EXPERIENCE. 13 COLLECTION ARO MIGUEL VIEIRA BAPTISTA CENTERPIECE (BLACK, GREY & WHITE ) AGGLOMERATED CORK, LACQUERED STEEL FROM LEFT TO RIGHT: ø260mm h170mm, ø400mm h65mm SIMPLICITY BELIES ITS ELOQUENCE. ARO IS A CENTERPIECE AS WELL AS A STATEMENT, A BOLD ASSUMPTION OF CORK’S PERSONALITY. IN THE SAME WAY AS CORK STOPPERS ARE COMPRESSED INTO PLACE BECOMING AN AIRTIGHT SEAL, ARO TAKES A SUBSTANTIAL HUNK OF CORK AND BINDS IT WITH A GRACEFUL METAL RING. HIGHLIGHTING ITS TEXTURE AND DENSITY, THE COMBINATION WITH ANOTHER MATERIAL DENIES NOTHING OF CORK’S PHYSICALITY AND AESTHETIC WEIGHT. ARO SHOWS OFF AND CELEBRATES THESE CHARACTERISTICS, PUTTING CORK CENTRE-STAGE IN YOUR LIVING ENVIRONMENT. MIGUEL VIEIRA BAPTISTA TRAINED IN IADE LISBON AND THE GLASGOW SCHOOL OF ART, THAT RANGE FROM LIMITED EDITIONS FOR GALLERIES SUCH AS MIGUEL VIEIRA BAPTISTA COMBINES SINCE 2000 HIS MAIN LOJA DA ATALAIA, CRISTINA GUERRA, MARZ AND APPLETON ACTIVITY AS A PRODUCT DESIGNER WITH A HOST OF PROJECTS SQUARE, TO OBJECTS RELEASED BY BRANDS LIKE ASPLUND, IN EXHIBITION AND INTERIOR DESIGN COMMISSIONED BY CLIENTS AUTHENTICS AND VISTA ALEGRE. LIKE EXPERIMENTADESIGN AND THE LISBON FASHION WEEK. MVB’S DESIGNS HAVE BEEN EXHIBITED AROUND THE WORLD AND ARE FEATURED IN THE PERMANENT COLLECTION OF MUDE, HE HAS ALSO CURATED SEVERAL DESIGN EXHIBITIONS LIKE LISBON’S MUSEUM OF DESIGN AND FASHION. “DIETER RAMS HAUS” PRESENTED AT THE CENTRO CULTURAL DE BELÉM, LISBON IN 2001. HE JUGGLES HIS DESIGN PRACTISE WITH LECTURING THE COURSE OF INDUSTRIAL DESIGN AT ESAD.CR www.mvbfactory.com IN CALDAS DA RAINHA SINCE 2000, OR AS A GUEST PROFESSOR IN 2010 AT ÉCAL, ÉCOLE CANTONALE D’ART DE LAUSANNE. ATTENTION TO DETAIL AND THE JUXTAPOSITION BETWEEN CULTURED AND POPULAR REFERENCES LENDS CHARISMA AND DEPTH TO HIS DESIGNS, 17 BOTE BIG-GAME WATER FLOATER AGGLOMERATED CORK, POLYURETHANE FROM LEFT TO RIGHT: 220x50x35mm, 195x50x35mm, 171x50x35mm BATH-TIME FUN AND ADVENTURES ARE GUARANTEED WITH BOTE. COMPOSED BY A CORK HULL AND A PLASTIC ADD-ON PIECE (A SAIL, A ROW OF ENGINE CHIMNEYS OR A CABIN) BOTE IS YOUR TICKET TO PLENTY OF IMAGINATIVE SEAFARING. THIS INDOMITABLE TOY BOAT WILL BRAVE TROUBLED WATERS, HEAVY DOWNPOURS AND PIRATE RAIDS: CORK’S BUOYANCY ENSURES THAT, NO MATTER HOW PERILOUS THE JOURNEY, BOTE WILL ALWAYS RESURFACE FOR NEW BATHTUB PLAY.