Kentucky Broadcasters Association
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2014 Annual Report Kentucky Broadcasters Association Table of Contents Message from the Chairman ...........................................................................4 Message from the President ...........................................................................6 Board of Directors ...........................................................................................7 Services and Benefits ................................................................................ 8-18 Legal Hotline ..................................................................................................8 Lobbying ........................................................................................................9 Scholarships .................................................................................................10 Award Winners ............................................................................................11 Annual Conference ......................................................................................12 KART ............................................................................................................16 KBART ..........................................................................................................16 ABIP .............................................................................................................17 TDGA ............................................................................................................17 Seminars ......................................................................................................18 Public Education Partnership .........................................................................19 Financials .......................................................................................................20 Past Chairmen ...............................................................................................23 A Message From the Chairman Rick McCue It has been an honor and a pleasure to serve as your 2014 chairman. I put this experience at the top of my career accomplishments. I’m also proud to have been a part of another great KBA year. I have no doubt the organization will prosper and grow in 2015 under the leadership of chairman Chris Winkle. Here are the highlights of 2014: • KBA Provided Financial and Promotional support for the Radio Talent Institute held for the second year on the campus at Western Kentucky University. This year 16 students graduated from the program. • The association continued to offer members FREE on-line services through the RAB monthly webinar series and the Local Broadcast Sales On-Demand Training. • The recently established “Continuing Education Reimbursement Program” is growing in popularity. In addition to offering members reimbursement of expenses for attending NAB and RAB conferences this year the KBA board agreed to reimburse station engineers for their dues payment to the Society of Broadcast Engineers. • The KBA made a strong push this year to help the Kentucky National Guard – Memorial Fund. Stations across the Commonwealth stepped to the plate and aired announcements, free of charge, promoting concerts to help raise funds for construction of the Memorial. In addition the KBA board of directors approved a $75,000 contribution. Financial goals for the memorial have been reached and ground was broken this summer. Page 4 • In a random drawing three (3) Kentucky broadcasters were selected to participate in the Dale Carnegie “Sales Advantage” Training program. The KBA paid the $1,200 fee for each member. • The KBA also covered the expenses for two broadcasters to participate in the NAB’s Executive Training Program in July. • The annual KBA “Road Trip” with Pat Bryson was in Prestonsburg, Frankfort and Madisonville and offered sales training to a total of 125 broadcasters. • The RAB one day “Boot Camp” was held in Frankfort and 75 new and veteran sales reps par- ticipated • For the second year in a row Al Tompkin with the Poynter Institute drew a standing room only crowd of television and radio news reporters and photographers for a seminar in Frank- fort. • KART, the KBA’s advertising buying service, has seen a phenomenal growth under the direc- tion of James Reed. We are now placing over three (3) million dollars a year in paid advertis- ing on KBA member stations. • The KBA continues to have a strong positive relationship with our members of commerce. In meetings with our congressmen in Washington, D.C and here at home in Kentucky our repre- sentative’s say they are “with us” on issues affecting broadcasters. • For 2015 the KBA is offering stations the option of NOT paying the annual dues. All you have to do is submit to the KBA a PEP PLEDGE FORM. Stations are asked to pledge a minimum of one (1) spot per day for each PEP Sponsor. • On the personnel side of the KBA, we are excited that Laura Cole has joined our staff. Laura is an ASAE Certified Association Executive and recently received the Emerging Leader-Award of Excellence from the Kentucky Society of Association Executives. • I’m also happy to report that Gary White will be heading the association for four (4) more years. Gary has been the president/CEO for the past 20-years. Thank you again for allowing me to serve as your Chairman for 2014! Page 5 A Message From the President Gary White 2015 is here and the New Year comes with resolutions. Many are made, some are kept, others are broken. If you have made a resolution like the usual; exercise more, lose weight, give up a bad habit or earn more money, I wish you the best on meeting your goal. Personal goals are what we think about when it comes to New Year resolutions. But, there’s no reason you can’t have a resolution for a busi- ness, company, organization or association. I do have a couple of personal resolutions but I hesitate to put them in writing. I fear someone will dig this up a year from now and hold me accountable. LOL. However, I would like to put in writing a resolution for our association. It will require your support and help to meet. The KBA resolution for 2015 is “Reach out to each and every member of the organiza- tion to make sure they are aware of the many KBA services and benefits, encourage their participa- tion, solicit comments on current services/benefits, and solicit suggestions for new programs.” If you are not familiar what KBA did in 2014 please read the message from Rick McCue and thumb through the pages of this report to learn of the many services and benefits offered. All of these events, activities, services, benefits and programs have a single purpose, to serve our members…YOU! Many of you took advantage of these activities and gave us positive feedback on the benefits to your station(s) and staff and we appreciate you doing so! I said we will need your help to fulfill the KBA resolution, what we need from you is, feedback. You know what that word means, it happens when the microphone gets to close to a speaker. It causes our eardrums to go into a spasm, babies start crying, and dogs go running. Think of the KBA as the microphone and you are the speaker. When we get close to you we want to hear from you. When you give us feedback (good and bad) we know we are reaching you. If we are not getting feedback are we not reaching you? Is the KBA not getting close enough to you with services, programs and benefits in order to get feedback? How can we get closer and work for you? The KBA is your association, never hesitate to contact me (502) 682-2896 or [email protected] or your KBA director to talk about how we can work together to keep the organization viable, growing and strong. Page 6 Director: Associate Radio Directors: Chairman: Jeff Ray Derron Steenbergen Chairman-elect: Jim Moore Chris Winkle Rick McCue Gateway Radio Works, Commonwealth WBKO-TV, Bowling Green Owingsville Broadcasting, Glasgow WCYN-AM/FM, Cynthiana WCYN-AM/FM, Cynthiana Nathan Butler Clear Channel Satellite, Englewood, CO Kristin Cantrell Bob Kelley Bill Lamb Past-chairman: Adam Gearheart CapCity Communications, WFMW-AM WKTG-FM, WDRB-TV/WYMO-TV, Gearheart Media, Harold Frankfort Madisonville Louisville Bridgett Gambrel Paul Hitchcock Forcht Broadcasting, Bill Gentry WMKY-FM, Morehead London iHeart Media, Louisville Directors Board of 2014 Dawn Sciarrino Directors: Television Legal Counsel, Sciarrino & Marti Hazel Shubert, LLC, Centerville VA Members: At-Large Nick Ulmer WDRB-TV/WYMO-TV, WFIE-TV, Evansville Louisville Keith Casebolt Tom Ulmer Casebolt Broadcasting & Alpha Media, Louisville Marketing, Shelbiana David Brinkley Ronna Corrente WKU, Bowling Green WDKY-TV, Lexington Page 7 Page KBA Services & Benefits KBA Legal Hotline 2014 was an eventful year for the KBA Legal Hotline. As always, political questions top the list of the most common Hotline calls. With the mid-term elections and a huge US Senate race, KBA Members did their best to stump the lawyer – of course, never actually winning! The Hotline is busy year round with questions about ownership, tower painting and lighting, contests and lotteries, tobacco and gaming advertising and, my personal least favorite, regulatory fee payments. In addition to the Hotline services, we presented two panels and the Annual Conference in Lexington with a record three attorneys from Sciarrino & Shubert, PLLC attending. We also assisted the KBA with personnel matters, member services, state and federal legislative matters, PEP program matters and presented political seminars in advance of the election. We’re looking