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No Slide Title CBS Sacramento Presents Beutler Air Conditioning and Plumbing Presented To: Presented By: Jim / General Manager Quinn Mattingly / Account Executive 1 Make more than just a splash Reach 727,300 Home Owners 4.5 times every month with Beutler’s message. 2 Objective GOAL #1: Deliver a compelling call-to-action to qualified homeowners in order to increase Beutler’s share of plumbing service in the market GOAL #2: Keep Beutler Air Conditioning and Plumbing top-of-mind with a high-frequency branding to enhance the call-to-action of plumbing 3 Get to know the trusted team at Beutler Air Conditioning and Plumbing before they step foot in your home! Beutler’s local domination extends throughout trusted CBSSacramento.com › Streaming commercials capturing the listen-at-work audience Online Beutler becomes a fixture on-air through deep integration that, includes: › KNCI, KYMX, KHTK › :05 high frequency branding commercials › :30 commercials › :10 KHTK time clock reads On-Air On-Site 4 Let’s Talk Strategy • Address qualified listening audience with KHTK Sports 1140, KNCI 105.1 and Mix 96. • Activate qualified audience with high frequency call-to-action commercials. • Keep Beutler top-of-mind with short duration, high frequency branding commercials every hour MWF. 5 Campaign Elements ON-AIR: 60 :30 call-to-action commercials Tu/Th (KHTK, KNCI) Once every 2 hours in prime 108 :05 branding commercials MWF (KNCI) Once every hour in prime 200 :10 Time Clock reads (KHTK) ONLINE: 60 :30 streaming commercials M-F INVESTMENT: $10,360 per month 6 month commitment Bonus: First Book Campaign 6 Presenting Status • Your company will be recognized in a minimum 250 on-air promotional announcements across the CBS Radio Sacramento five station cluster as a presenting sponsor. • Your company will be recognized as a sponsor of the CBS First Book program, July-Sept, 2014 with a short 5 second sonic sounder at the front of your commercial messages airing on our radio cluster. • 10% of your incremental investment to CBS Radio will be returned to Eco Media to help fund the First Book program. • Your company will be invited on-site to present brand new books to students and engage in interactive reading parties. • Your company will be included in local press releases. • Your company will be included in social media promotion of this initiative, i.e. Facebook, Twitter, Instagram, etc. Investment: $20,000 incremental media advertising (incremental or new business spend with CBS Radio Group, July - Sept, 2014.) Take the plunge with CBS Radio! 8 APPENDIX 9 KNCI Duration Spots KHTK Duration Spots/ /wk wk Tu/Th 6a-7p :30 10 Tu/Th 6a-7p :30 10 MWF 6a-7p :05 36 M-F 6a-9p :10 100 (Time Clock, 2x month) M-F 6a-7p :30 10 M-F 6a-7p :30 10 (streaming) (streaming) Total Reach: 435,200 persons/month Target Demo Reach: 300,500 persons/month Frequency: 5.2/month With this schedule, over 300,000 home owners 25+ will hear YOUR message 5.2 times every month. 10 Qualitative Used: Homeowners 25+ 11 Confidentiality Notice CBS RADIO Confidentiality Notice The following pages contain proprietary information of CBS RADIO and are to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with CBS RADIO. This proprietary information should be kept confidential and is not to be distributed, disclosed, or disseminated to third parties. 12.
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