CBS Sacramento Presents Beutler Air Conditioning and Plumbing

Presented To: Presented By: Jim / General Manager Quinn Mattingly / Account Executive

1 Make more than just a splash

Reach 727,300 Home Owners 4.5 times every month with Beutler’s message.

2 Objective

GOAL #1: Deliver a compelling call-to-action to qualified homeowners in order to increase Beutler’s share of plumbing service in the market

GOAL #2: Keep Beutler Air Conditioning and Plumbing top-of-mind with a high-frequency branding to enhance the call-to-action of plumbing

3 Get to know the trusted team at Beutler Air Conditioning and Plumbing before they step foot in your home!

Beutler’s local domination extends throughout trusted CBSSacramento.com

› Streaming commercials capturing the listen-at-work audience Online

Beutler becomes a fixture on-air through deep integration that, includes: › KNCI, KYMX, KHTK › :05 high frequency branding commercials › :30 commercials › :10 KHTK time clock reads On-Air On-Site

4 Let’s Talk Strategy

• Address qualified listening audience with KHTK Sports 1140, KNCI 105.1 and Mix 96. • Activate qualified audience with high frequency call-to-action commercials. • Keep Beutler top-of-mind with short duration, high frequency branding commercials every hour MWF.

5 Campaign Elements

ON-AIR: 60 :30 call-to-action commercials Tu/Th (KHTK, KNCI) Once every 2 hours in prime

108 :05 branding commercials MWF (KNCI) Once every hour in prime 200 :10 Time Clock reads (KHTK)

ONLINE:

60 :30 streaming commercials M-F

INVESTMENT:

$10,360 per month

6 month commitment

Bonus: First Book Campaign

6 Presenting Status

• Your company will be recognized in a minimum 250 on-air promotional announcements across the CBS Radio Sacramento five station cluster as a presenting sponsor. • Your company will be recognized as a sponsor of the CBS First Book program, July-Sept, 2014 with a short 5 second sonic sounder at the front of your commercial messages airing on our radio cluster. • 10% of your incremental investment to CBS Radio will be returned to Eco Media to help fund the First Book program. • Your company will be invited on-site to present brand new books to students and engage in interactive reading parties. • Your company will be included in local press releases. • Your company will be included in social media promotion of this initiative, i.e. Facebook, , Instagram, etc.

Investment: $20,000 incremental media advertising (incremental or new business spend with CBS Radio Group, July - Sept, 2014.) Take the plunge with CBS Radio!

8 APPENDIX

9 KNCI Duration Spots KHTK Duration Spots/ /wk wk Tu/Th 6a-7p :30 10 Tu/Th 6a-7p :30 10 MWF 6a-7p :05 36 M-F 6a-9p :10 100 (Time Clock, 2x month) M-F 6a-7p :30 10 M-F 6a-7p :30 10 (streaming) (streaming)

Total Reach: 435,200 persons/month Target Demo Reach: 300,500 persons/month Frequency: 5.2/month

With this schedule, over 300,000 home owners 25+ will hear YOUR message 5.2 times every month.

10 Qualitative Used: Homeowners 25+

11 Confidentiality Notice

CBS RADIO Confidentiality Notice The following pages contain proprietary information of CBS RADIO and are to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with CBS RADIO. This proprietary information should be kept confidential and is not to be distributed, disclosed, or disseminated to third parties.

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