July 17, 2016 30TH ANNUAL AIDS WALK SAN FRANCISCO

AIDS WALK SAN FRANCISCO TM July 17, 2016 30TH ANNUAL AIDS WALK SAN FRANCISCO

ince 1987, AIDS Walk San Francisco has raised more than $86 million for HIV programs and services in the Bay Area, and Shas grown into the largest AIDS fundraising event in Northern California. AIDS In 2015 alone, 20,000 participants, including members of nearly 600 WALK corporate and community teams, raised $2.3 million for Project Inform SAN FRANCISCO and 41 Bay Area AIDS service organizations. TM The Bay Area Reporter called the 2015 event a “crowning July 17, 2016 achievement.” This sentiment reflects the broad public view that recent AIDS Walks have been the best in years. In 2016, the event will benefit Project Inform, Project Open Hand, and a 2015 AIDS Walk groundbreaking pilot project at San Francisco General Hospital (SFGH) Ward 86 on HIV and aging. AIDS Walk San Francisco will provide San Francisco Statistics: additional grants to dozens of other organizations that need the funds Participants: 20,000 most. These organizations are meeting the greatest unmet needs in the Volunteers: 1,400 fights against HIV/AIDS. Benefiting AIDS Organizations: 41 As a sponsor of the 30th annual AIDS Walk, you will make a significant contribution to one of the most longstanding and respected AIDS Teams: 581 fundraising events in the world. Your partnership will be highlighted Corporate Teams: 199 within the AIDS Walk’s extensive promotional campaign, which extends Corporate Sponsors: 50 into virtually every medium and conveys the extraordinary energy of this most widely embraced community event. Total Raised: $2.3 millon Photo by Fred Goldsmith

“As the leading provider of HIV testing services in the U.S., we are proud of our partnership with AIDS Walk San Francisco – an organization whose goals are so strongly in line with ours. Both through our sponsorship and by organizing a large team of our employees, AIDS Walk San Francisco provides us with an ideal opportunity for Quest Diagnostics to better educate and serve the Bay Area community.” – Ricky Kim, Quest Diagnostics | Director, Product Management, Infectious Diseases 2 AIDS WALK SAN FRANCISCO FOUNDATION

he AIDS Walk San Francisco Foundation is now the governing body of AIDS AIDS Walk San Francisco. The Foundation’s Board of Directors is intimately familiar WALK with the Walk and the communities it serves. The Board oversees the event’s SAN FRANCISCO T TM production and finances, and it determines how the event’s net proceeds are July 17, 2016 distributed. Beneficiaries of each year’s AIDS Walk are determined by the Board well in advance of the event so that the community of participants and donors is well informed. Over the past 3 decades, AIDS Walk San Francisco has raised more than $86 million for Bay Area AIDS organizations. These organizations serve tens of thousands of people living with the disease and help prevent hundreds of thousands more from becoming infected. The AIDS Walk San Francisco Foundation is committed to preserving the stability, success, reach, and visibility of each annual AIDS Walk San Francisco event. The Foundation’s vision is to serve the greatest unmet needs of people living with and affected by HIV/AIDS in the San Francisco Bay Area and to empower local HIV/AIDS organizations to end the epidemic. Its mission is to raise and distribute funds for San Francisco Bay Area HIV/AIDS service organizations that enhance the lives of people living with HIV/AIDS, and to promote HIV education, prevention, and testing.

AIDS Walk San Francisco Foundation Board of Directors. Seated, left to right, Robert Mansfield, Serafina Palandech, Linda Walubengo. Standing, left to right, Frank De Rosa, Bryce Kumagai, Richie McAllister. Not pictured: Susannah Dunlap, Isaac Rodriguez. 3 AWSF FOUNDATION BOARD OF DIRECTORS

Serafina Palandech, Chair Robert Mansfield, Treasurer Serafina Palandech is the co-founder of Hip Chick Farms. The Robert Mansfield is the Communications Coordinator and Social organic, humanely raised poultry products the company produces Media Manager of Global Health Sciences (GHS) at the University of are considered among the highest quality in the industry and can be California, San Francisco. GHS has been at the forefront of found on the shelves of Whole Foods, Safeway, Sprouts, and many global health activities for the past 10 years, incubating the other grocers. Now in its fourth year, the company has taken off Consortium of Universities for Global Health and establishing the and been featured in Food & Wine, Forbes, Fortune Magazine, and UC system-wide Global Health Institute. This institute brings to- the San Francisco Chronicle among other publications. gether the power of the 10 campuses of the University of California As a longtime member of the Bay Area’s LGBT activist community, to improve health and reduce the burden of disease in the world’s Ms. Palandech is steeped in the culture and history of AIDS Walk most vulnerable populations. San Francisco and intimately familiar with the vital role the event plays in fighting HIV/AIDS A longtime supporter of AIDS Walk San Francisco, Mr. Mansfield has singlehandedly aligned in our region and beyond. the various UCSF department fundraising teams at AIDS Walk San Francisco to create an Ms. Palandech brings to the role of Board Chair extensive leadership experience. Prior to unbeatable coalition. UCSF department teams have repeatedly ranked among the highest Hip Chick Farms, she launched and led a very successful event production company in fundraising teams for AIDS Walk San Francisco for several years. San Francisco. Before that, she served as Event Director of AIDS Walk San Francisco 2008 Mr. Mansfield’s background in team fundraising for AIDS Walk San Francisco has well through 2010. Her past experience in this role has equipped her with a deep knowledge of prepared him for his role as Treasurer. Before his time with GHS, Mr. Mansfield completed the Walk and the organizations the event serves. a bachelor’s in Urban Studies from San Francisco State University and a master’s in Health Communication from Boston University. Frank De Rosa Frank De Rosa is the Chief Commercial Officer (North America) of Bryce Kumagai SunEdison. The global renewable energy company operates solar Bryce Kumagai is a public relations manager for Williams-Sonoma, power and wind energy plants and develops innovative approaches Inc. where his responsibilities include coordinating community to energy issues for residential, commercial, utility, and government relations with longstanding, cause-related initiatives such as AIDS customers. With 33 locations across North America, Europe and Walk San Francisco, St. Jude Children’s Research Hospital, SickKids Asia, SunEdison leads the development in solutions to one of the Foundation, and Pottery Barn’s Give a Little program. earth’s most pressing crises. He has helped lead the Williams-Sonoma AIDS Walk San Francisco Mr. De Rosa has been a volunteer and supporter with AIDS Walk team toward higher fundraising goals each year since joining the San Francisco since the early years of the event. In fact, Frank, a San Francisco resident, has company in 2010. His efforts have helped Williams-Sonoma been a key volunteer for 26 of the last 29 AIDS Walks. become one of the Walk’s highest fundraising teams. In 2015 alone, members raised nearly A longtime energy executive, Mr. De Rosa has taken a leadership role in both startups and $43,000, placing them among the event’s top five teams. large corporations. His résumé includes broad national and international experience in the Mr. Kumagai’s extensive leadership experience includes administering the Williams-Sonoma, power generation, electric utility, and renewable energy industries. After earning his Master’s Inc. Foundation’s Matching Gifts Program. His work has ensured that the company serves in Public Policy from the Harvard Kennedy School of Government, Mr. De Rosa founded, AIDS Walk San Francisco and other charitable events to the greatest extent possible. ran, and then sold NextLight Renewable Power, the largest independent solar energy development company in North America. Susannah Dunlap Susannah Dunlap is currently the Managing Director of Breast Linda Walubengo Cancer Emergency Fund (BCEF), an agency that provides Linda Walubengo is the Director of Programs at Larkin Street Youth emergency financial assistance to low-income people in San Services. Each year, Larkin Street provides life-saving services to Francisco and Silicon Valley, and which is sister agency to AIDS over 3,000 Bay Area youth. The program integrates housing, Emergency Fund (AEF). education, employment and health services to get homeless and Her career has been dedicated to social justice through at-risk kids off the streets. economic and gender equity. She is inspired by partnerships Growing up in Kenya, a country that has been particularly forged between service organizations and business entities that increase civic engagement devastated by HIV/AIDS, Ms. Walubengo decided early on to and improve health outcomes in our community. Ms. Dunlap has been an active AIDS dedicate her life to serving disadvantaged communities affected by fundraiser for the past 10 years (including AIDS Walk San Francisco) and volunteers at the disease. In addition to her work with Larkin Street, she serves as co-chair of the fundraisers that benefit the LGBT community and HIV/AIDS agencies including AEF, Alliance San Francisco Ryan White Council. Health Project, Folsom Street Events and The Name Project AIDS Memorial Quilt. Ms. Ms. Walubengo brings knowledge, and ingenuity to every team with whichteam she has Dunlap believes that AIDS Walk San Francisco is a vital link to reducing health disparities for had the opportunity to work . She received a Masters in Public Health from George Mason all and encouraging the next generation of activists. University. Prior to joining Larkin, she held many leadership roles in nonprofit and Ms. Dunlap has previously held positions at The San Francisco SPCA; the Cities of health-related fields that confront the epidemic and work with underserved populations, and Portland and Lewiston, Maine; and Tenderloin Neighborhood Development Corporation. in particular with women and minorities. She completed her undergraduate degree from Bard College, conducted graduate coursework at University of Wisconsin-Madison, and received a certificate in Non-Profit Leadership from Stanford University Graduate School of Business. Richie McAllister Richie McAllister runs his own construction company and is a longtime active volunteer at Project Open Hand. During his time Isaac Rodriguez with Project Open Hand, Richie has helped provide hot, nutritious Isaac Rodriguez is a Business Analyst with Press-Ganey, a company meals for seniors and the critically ill, including those facing HIV that has served more than 22,000 health care facilities, including and AIDS. 62% of acute care hospitals in the United States. Press Ganey is Mr. McAllister, who lost both of his parents to AIDS, has been a recognized as a thought leader in patient experience measurement passionate supporter of people living with and affected by the and performance improvement solutions. His work helps ensure disease for over a decade. Each July, he and his wife host a that people in hospitals across the country have a voice and receive renowned barbecue fundraiser at their home in The Haight featuring lavish entertainment, the best care possible. all proceeds of which are donated to AIDS Walk San Francisco to benefit Project Open In addition to his continued participation in AIDS Walk San Hand’s team. Francisco as a key volunteer, Mr. Rodriguez was the Supervisor of Teams and Targeted Mr. McAllister brings his leadership experience as a community activist to the Board. Fundraising for the 2008 - 2010 AIDS Walk campaigns. He has been the single highest fundraising participant of AIDS Walk San Francisco for the AIDS Walk San Francisco is only one of the HIV/AIDS causes Mr. Rodriguez has last 4 years and among the top fundraising participants for nearly 10 years. In 2015 alone, supported. He brings an extensive history of activism to the Board, having also he raised over $44,000 for AIDS Walk San Francisco. participated in and raised funds for the AIDS Marathon and two (2) AIDS LifeCycles.

4 ONE WALK: DOZENS OF BENEFITING ORGANIZATIONS AIDS AIDS Walk San Francisco benefits Project Inform, Project Open Hand, and a groundbreaking pilot WALK project at San Francisco General Hospital (SFGH) Ward 86 on HIV and aging. AIDS Walk San SAN FRANCISCO TM Francisco will provide additional grants to dozens of other organizations throughout the Bay Area. July 17, 2016 As a sponsor of this powerful event, your organization will be a part of a united community committed to ending HIV/AIDS in the Bay Area and beyond.

AIDS Walk San Francisco co-beneficiaries* include:

360: Positive Care (UCSF) Healing Waters Project Open Hand AIDS Community Research Consortium HIV Nightline/SF Suicide Prevention Quan Yin Healing Arts Center A & PI Wellness Center Homeless Youth Alliance Rainbow Community Center of Contra Costa AIDS Emergency Fund Huckleberry Youth Programs County AIDS Legal Referral Panel La Clinica De La Raza Shanti Project AIDS Project of the East Bay Larkin Street Youth Services St. James Infirmary Alliance Health Project, UCSF Let’s Kick Ass (LKA) UCSF HIV/AIDS Division at SFGH Bay Area Perinatal AIDS Center (part of Positive Maitri Compassionate Care (Positive Health Program) Health) Marin AIDS Project UCSF Center for AIDS Prevention Studies Bay Area Young Positives Technology and Information Exchange Core, National AIDS Memorial Grove TIE Core (CAPS) Black Coalition on AIDS/Rafiki Wellness Pacific Center for Human Growth Welcome Ministry Castro Country Club Partisquad West County Health Centers Community Awareness & Treatment Service PAWS (Pets Are Wonderful Support) (CATS) Westside Community Services Pediatric HIV / AIDS Program of Children’s Women’s Community Clinic Dolores Street Community Services Hospital & Research Center Oakland Envy La Clinica Women Organized to Respond to Life-Threatening Positive Being - Healing Through Touch Diseases (WORLD) Face to Face Positive Resource Center

Praise for AIDS Walk San Francisco

“The AIDS Walk not only raises much “The AIDS Walk has been a source of invaluable needed funds and awareness for HIV/AIDS support for the AIDS Legal Referral Panel (ALRP) for service providers, but brings the many years. We must sustain the San Francisco Model community together to connect on this of Care that serves some of the most vulnerable mem- issue. Larkin Street is a longtime beneficiary bers of our community.” of the Walk, which provides irreplaceable Bill Hirsh, Executive Director, help for our HIV program that offers testing AIDS Legal Referral Panel and prevention along with housing, medical, and support services for HIV- positive youth. We encourage the community to continue to sponsor the Walk in 2016 and help us complete the fight “Over the years, the large community of local AIDS against HIV and AIDS.” service providers has come to depend on the crucial Sherilyn Adams, Executive Director, funds raised and distributed by AIDS Walk San Larkin Street Youth Services Francisco. It is heartening to know that AIDS Walk San Francisco Foundation will continue its commitment to augment the Grants Program for 2016. We urge corporate support for this event because the funds we raise through it cannot be replaced by any other source.” Brett Andrews, Executive Director, Positive Resource Center *Listing from 2015. Final roster for 2016 still in progress. 5 ONE WALK: DOZENS OF BENEFITING ORGANIZATIONS

“AIDS Emergency Fund (AEF) is very pleased with “AIDS Walk San Francisco is of critical importance to AIDS Walk San Francisco Foundation’s steward- the well-being of the entire AIDS Service Organization ship of AIDS Walk. It enjoys overwhelming com- (ASO) community, not just to AIDS Walk San Francisco munity support to continue leading the event in Foundation. The AIDS Walk San Francisco Foundation 2016 and beyond. We are pleased that the is thoroughly committed to expanding the grants program, and to continuing the Community Partners restored Community Grants Program will increase program, which allows ASOs to build teams and retain under its leadership.” the revenue.” Mike Smith, Executive Director, Eve Meyer, Executive Director, AIDS Emergency Fund SF Suicide Prevention

“Shanti is very grateful to be a part of AIDS Walk San “Alliance Health Project (AHP) believes we now have the Francisco. In a time of continued government funding very real opportunity to create the first HIV-free reductions, Shanti, along with so many other AIDS generation. Doing so requires an increased investment in service organizations, values the financial support it a range of vital services at a time when HIV/AIDS receives from participating in the Walk. It allows us to funding is diminishing and threatened. AIDS Walk collectively provide all the services people living with HIV San Francisco is an incredibly vital resource for the in San Francisco require.” entire Bay Area community of people living with HIV and the service organizations they rely on.” Kaushik Roy, Executive Director, Shanti Lori Thoemmes, LMFT Director, UCSF Alliance Health Project

“AIDS Walk is a key event in San Francisco. It raises HIV awareness and it gives all of us – “For many years since the start of AIDS Walk San people living with and affected by HIV – a chance Francisco, WORLD has been honored to walk, lend our to come together and contribute to the fight. Our support as a community partner, and be chosen as a beneficiary of the Community Grants Program. We communities thrive because of our love, strength, encourage all AIDS Walk San Francisco sponsors and and hope. The funds AIDS Walk raises support funders to continue alongside WORLD and AIDS Walk life-saving HIV treatment and prevention services San Francisco Foundation with renewed energy as our in San Francisco. We’re excited to work with the community strives to make possible the vision of an AIDS Walk San Francisco Foundation to make HIV-free generation.” AIDS Walk 2016 another big triumph!” Cynthia Carey-Grant, Executive Director, Lance Toma, Executive Director, Women Organized to Respond to Life-Threatening Asian & Pacific Islander Diseases (WORLD) Wellness Center

“AIDS Walk San Francisco provides important support for Huckleberry’s HIV prevention workshops for youth in public schools around the Bay Area.” Douglas Styles, Executive Director, Huckleberry Youth Programs

6 PROMOTIONAL RECOGNITION

ur sponsors enjoy tremendous exposure 2015 Promotional Statistics: Owithin the AIDS Walk Point-of-Purchase Displays & Posters: 7,500 San Francisco campaign, which BART & Muni Posters: 315 generates millions of media Street Banners: 300 impressions that highlight our Website’s Unique Visitors: 500,000 sponsors and their support of the E-communications Sent to Supporters: 500,000+ event and community. Print & Digital Advertisements: 45 Sponsors are featured on: Print Letterhead*: 3,000 • BART and Muni Advertisements * also used digitally • Street Banners • E-communications • Mailed Materials Sponsor logos are • Point-of-Purchase Displays featured exclusively on and Posters Street Banners installed • Newspaper, Magazine, and along major thoroughfares and intersections. Online Advertisements Photo by Donna F. Aceto

More than 7,500 Point-of-Purchase Displays and Posters are distributed throughout San Francisco.

7 DAY-OF-EVENT VISIBILITY

IDS Walk San Francisco provides Photo by Donna F. Aceto Asponsors with the opportunity for extraordinary involvement and visibility on the day of the event. Depending on your organization’s sponsorship level, recognition on the day of the AIDS Walk can include: • Opportunity for a representative to address the crowd during the Opening Ceremony • Logo on Stage Banner • Logo on Volunteer T-shirts • Banner placed at Start & Finish Line • Checkpoint Host Distinction • Invitations to the VIP & Star Walker Breakfast

• Your representative photographed Photo by Donna F. Aceto with celebrities Star of 30 Rock and Glee, Cheyenne Jackson, dazzles the AIDS Walk participants with his singing and Notable Speakers & Academy Award winning actress Cloris Leachman his smile. Celebrity Guests brings star power to the podium. Celebrity involvement activates the media and provides Celebrities have included: amped-up visibility for AIDS Walk San Francisco Gillian Anderson, Dan Ashley, sponsors. Wilson Cruz, Stockard Channing, Photo by Donna F. Aceto Alan Cumming, Dot Marie Jones, Leslie Jordan, Eartha Kitt, Cloris Leachman, Hal Linden, Mike Myers, Jai Rodriguez, Hal Sparks, Michael Urie, Robin Williams, and many others. Elected officials have included: Attorney General Jerry Brown, Mayor Willie Brown, Mayor Dianne Feinstein, Mayor Edwin Lee, Mayor Gavin Newsom, as well as leaders from More than 1,400 volunteers who interact with walkers in all levels of government. numerous ways throughout the day will wear T-shirts featuring sponsor logos.

Sponsors’ Day-of-Event visibility takes all forms at AIDS Walk San Francisco and attracts a tremendous amount of attention! 8 SPONSORSHIP LEVELS

We will work closely with you and your organization to tailor a sponsorship package that creatively meets your marketing and philanthropic goals. The following descriptions of benefits contain our standard packages and some recent special opportunities. We are also happy to work with you to create a customized sponsorship plan.

PRESENTING SPONSORSHIP $250,000

• Logo embedded within the AIDS Walk’s logo Walk Opening Ceremony on the day of the event • Logo featured on all outdoor advertising, including Street • Logo on the AIDS Walk Stage Banner Banners, Billboards, Bus Posters, Public Kiosks, and BART & • Checkpoint Host distinction on the day of the event Muni Posters • Logo on Volunteer T-shirts • Logo featured on approximately 7,500 Point-of-Purchase Displays and • Logo on Award Items Posters distributed throughout the Bay Area • Banner placement on the AIDS Walk venue AIDS • Acknowledgment in Press Releases • Logo on a Sponsor Banner placed on the • Logo featured on all print advertisements AIDS Walk venue WALK SAN FRANCISCO • Logo featured on all direct mail pieces • Twelve invitations to the VIP & Star Walker TM • Logo on AIDS Walk letterhead Breakfast July 17, 2016 • Logo on all E-communications • Speaking opportunity at the AIDS Walk Presented by • “Featured Sponsor of the Week” designation on the AIDS Walk Kick-Off Reception, held prior to the event Your Logo Here homepage for three week-long periods during the AIDS Walk campaign • Opportunity to put your organization’s branded • Logo included in a scrolling sponsor box that appears on every page of item in the AIDS Walk Kick-Off Reception gift bag the AIDS Walk website throughout the campaign • Additional benefits as requested • Logo, with link, on the AIDS Walk website’s Sponsor Page • Mentions in social media outreach • Opportunity for a representative to address the crowd during the AIDS YOUR LOGO HERE

PRESENTING SPONSOR

PRESENTING SPONSOR Photo by Valorie Smith

Photo by Gina Manley YOUR LOGO HERE

Photo by Gina Manley 9 SPONSORSHIP LEVELS (continued)

PREMIER SPONSORSHIP $100,000

• Logo featured on select outdoor advertising, including Street Banners, • Opportunity for a representative to address the crowd during the Billboards, Bus Posters, Public Kiosks, and BART & Muni Posters AIDS Walk Opening Ceremony on the day of the event • Logo featured on approximately 7,500 Point-of-Purchase Displays and • Logo on the AIDS Walk Stage Banner Posters distributed throughout the Bay Area • Checkpoint Host distinction on the day of the event • Acknowledgment in Press Releases • Logo on Volunteer T-shirts • Logo featured on select print advertisements • Banner placement on the AIDS Walk venue • Logo on AIDS Walk letterhead • Logo on a Sponsor Banner placed on the AIDS Walk venue • Logo on select E-communications • Ten invitations to the VIP & Star Walker Breakfast • “Featured Sponsor of the Week” designation on the AIDS Walk • Speaking opportunity at the AIDS Walk Kick-Off Reception, homepage for two week-long periods during the AIDS Walk campaign held prior to the event • Logo included in a scrolling sponsor box that appears on every page of • Opportunity to put your organization’s branded item in the AIDS Walk the AIDS Walk website throughout the campaign Kick-Off Reception gift bag • Logo, with link, on the AIDS Walk website’s Sponsor Page • Mentions in social media outreach Photo by Valorie Smith Photo by Bridgette Candice

Premier Sponsors Gilead and Quest Diagnostics were broadly visible throughout the venue at the 2015 AIDS Walk San Francisco.

10 • • • • “FeaturedSponsoroftheWeek”designationonAIDSWalk • • • • • Photo byDonna F. Aceto Billboards, BusPosters,PublicKiosks,andBART&MuniPosters Logo featuredonselectoutdooradvertising,includingStreetBanners, Mentions insocialmediaoutreach Logo, withlink,ontheAIDSWalkwebsite’sSponsorPage the AIDSWalkwebsitethroughoutcampaign Logo includedinascrollingsponsorboxthatappearsoneverypageof homepage foroneweek-longperiodduringtheAIDSWalkcampaign Logo ononeE-communication Logo onselectprintadvertisements Acknowledgment inPressReleases Posters distributedthroughouttheBayArea Logo featuredonapproximately7,500Point-of-PurchaseDisplaysand GRAND SPONSORSHIP

Photo by Sarah Pedersen SPONSOR LEVELBREAKDOWN with hisband,PUSH! Post-Walk Concert performed atthe event, andhaseven favorite hostofthe always acrowd- (pictured left),is lead anchoratABC7 partners. DanAshley, longstanding corporate AIDS Walk’s most ABC7 isoneofthe (continued) • • • • • • • • • AIDS WalkKick-OffReceptiongiftbag Opportunity toputyourorganization’sbrandediteminthe held priortotheevent Organization recognitionattheAIDSWalkKick-OffReception, Eight invitationstotheVIP&StarWalkerBreakfast Logo onaSponsorBannerplacedtheAIDSWalkvenue Banner placementontheAIDSWalkvenue Logo onVolunteerT-shirts Checkpoint Hostdistinctiononthedayofevent Logo ontheAIDSWalkStageBanner Walk OpeningCeremony Organization representativeindividuallyacknowledgedduringtheAIDS

$50,000

Photo by Sarah Pedersen 11 SPONSOR LEVEL BREAKDOWN (continued)

PRINCIPAL SPONSORSHIP $25,000

• Logo featured on select outdoor advertising, including Street Banners, • Mentions in social media outreach Billboards, Bus Posters, Public Kiosks, and BART & Muni Posters • Organization representative individually acknowledged during the AIDS • Logo featured on approximately 7,500 Point-of-Purchase Displays and Walk Opening Ceremony Posters distributed throughout the Bay Area • Logo on the AIDS Walk Stage Banner • Acknowledgment in Press Release • Logo on a Sponsor Banner placed on the AIDS Walk venue • Logo on select print advertisements • Logo on Volunteer T-shirts • Logo on one E-communication • Banner placement on the AIDS Walk venue • “Featured Sponsor of the Week” designation on the AIDS Walk • Six invitations to the VIP & Star Walker Breakfast homepage for one week-long period during the AIDS Walk campaign • Organization recognition at the AIDS Walk Kick-Off Reception, • Logo included in a scrolling sponsor box that appears on every page of held prior to the event the AIDS Walk website throughout the campaign • Opportunity to put your organization’s branded item in the • Logo, with link, on the AIDS Walk website’s Sponsor Page AIDS Walk Kick-Off Reception gift bag

As Principal Sponsors, Williams-Sonoma Inc. and Levi’s are two of the AIDS Walk’s strongest partners. In addition, each year their employees field two of the highest- fundraising AIDS Walk teams.

MAJOR SPONSORSHIP $15,000

• Wordmark on select outdoor advertising, including Bus Posters, • Logo included in a scrolling sponsor box that appears on every page Public Kiosks, and BART & Muni Posters of the AIDS Walk website throughout the campaign • Wordmark on approximately 7,500 Point-of-Purchase Displays and • Logo, with link, on the AIDS Walk website’s Sponsor Page Posters distributed throughout the Bay Area • Mention in social media outreach • Wordmark on select print advertisements • Organization acknowledgment during the AIDS Walk • Logo on one E-communication Opening Ceremony • “Featured Sponsor of the Week” designation on the AIDS Walk • Banner placement on the AIDS Walk venue homepage for one week-long period during the AIDS Walk campaign • Logo on a Sponsor Banner placed on the AIDS Walk venue • Six invitations to the VIP & Star Walker Breakfast

Union Bank and Gap are longtime sponsors of the AIDS Walk. Their enthusiastic employees treat the event as a rallying team-building gathering, and are always among the first to arrive and the last to leave. 12 SPONSOR LEVEL BREAKDOWN (continued)

SUPPORTING SPONSORSHIP $10,000

• Wordmark on select outdoor advertising, including Bus Posters, • Logo included in a scrolling sponsor box that appears on every Public Kiosks, and BART & Muni Posters page of the AIDS Walk website throughout the campaign • Wordmark on approximately 7,500 Point-of-Purchase Displays and • Logo, with link, on the AIDS Walk website’s Sponsor Page Posters distributed throughout the Bay Area • Mention in social media outreach • Wordmark on select print advertisements • Banner placement on the AIDS Walk venue • Logo on one E-communication • Wordmark on a Sponsor Banner placed on the AIDS Walk venue • Four invitations to the VIP & Star Walker Breakfast

Last year, more than Photo by Donna F. Aceto 500 AIDS Walk San Francisco posters of various sizes were featured in BART stations, Metro stations, and many other forms of outdoor advertising. Photo by Gina Manley

Sponsor Banners are installed at the AIDS Walk Start and Finish Line, by which all 20,000 walkers pass.

EVENT SPONSORSHIP $5,000

• Wordmark on select outdoor advertising, including Bus Posters, • Wordmark on a Sponsor Banner placed on the AIDS Walk venue Public Kiosks, and BART & Muni Posters • Wordmark on one E-communication • Wordmark on approximately 7,500 Point-of-Purchase Displays and • Logo included in a scrolling sponsor box that appears on every Posters distributed throughout the Bay Area page of the AIDS Walk website throughout the campaign • Wordmark on select print advertisements • Two invitations to the VIP & Star Walker Breakfast • Wordmark, with link, on the AIDS Walk website’s Sponsor Page

In addition to individual Photo by Gina Manley banners, the AIDS Walk San Francisco Sponsorship Acknowledgement Wall is erected at the Start Line for all to see.

More than 7,500 Point-of-Purchase Displays and Posters are distributed throughout San Francisco.

13 SPONSORSHIP LEVELS

AIDS PRESENTING $150,000PREMIER $100,000GRAND $50,000 PRINCIPAL $25,000MAJOR $15,000 SUPPORTING $10,000EVENT $5,000 WALK SAN FRANCISCO TM July 17, 2016

Logo Embedded within the AIDS Walk Logo • Logo on Bus Kings • • Logo on Street Banners 60 40 20 10

OUT D OO R Logo/Name on Bus Shelters, Kiosks, and BART/Muni Ads Logo Logo Logo Logo Name Name Name

ADV E R T IS M ENT S Logo/Name on Point-of-Purchase Displays and Posters Logo Logo Logo Logo Name Name Name

Acknowledgment in Press Releases • • • • Logo Featured in All Print Advertisements • Logo/Name on Select Print Advertisements Logo Logo Logo Logo Name Name Name Logo on All Direct Mail

DIR ECT MAI L • Logo on AIDS Walk Letterhead PRI NT , M E DIA, A N D • • Logo on All E-communications • Logo/Name on Select E-communications Logo Logo Logo Logo Logo Name “Featured Sponsor of the Week” Designation • • • • Logo Rotation on AIDS Walk Homepage • • • • • • • Logo/Name, with Link, on Sponsor Page Logo Logo Logo Logo Logo Logo Name E - CO MM UN I C A T ON Mention in AIDS Walk Social Media Outreach • • • • • • Speaking Opportunity During Opening Ceremony • • Individual Acknowledgment During Opening Ceremony • • • • Seat on Stage For a Representative • • • • • Checkpoint Host Distinction • • • Logo on Stage Banner • • • • Logo on Volunteer T-shirts DAY- O F- E V ENT • • • • Banner Placed at Start/Finish Line • • • • • • Logo/Name on Sponsor Banner at Venue Logo Logo Logo Logo Logo Name Name Invitations to the VIP & Star Walker Breakfast 12 10 8 6 6 4 2

Speaking Opportunity at the Kick-Off Reception • • Recognition at the Kick-Off Reception • • • • A Branded Item in the Kick-Off Reception Gift Bag B ENE FI T S

ADDI T I ON A L • • • • Additional Benefits as Requested • 14 SPECIAL DAY-OF-EVENT OPPORTUNITIES

Founded in 1987, AIDS Walk San Francisco – the largest AIDS fundraising event in AIDS Northern California – is part of a movement that has generated more than a half- WALK billion dollars to fight HIV/AIDS. The following sponsorships provide specialized SAN FRANCISCO and focused opportunities for your organization to show its enduring commitment TM to ending AIDS. July 17, 2016

SIGN-IN HOST $25,000

Make a great first impression Sponsor Recognition as the Sign-In Host Includes: on the 20,000 AIDS Walk • Three banners within the Sign-In Area San Francisco participants by • Organization logo on all Sign-In signs (over 400 signs produced) hosting the Sign-In Area. On the • Opportunity to outfit volunteers in branded accessories (such as hats) with your company’s logo morning of the event, when the • Opportunity to have members of your organization volunteer as a group at Sign-In walkers first enter the AIDS Walk • Opportunity to have your organization’s balloons in the Sign-In Area venue in Golden Gate Park, they see • Logo on the Official Registration Envelope (over 6,000 distributed) and experience the Sign-In Area, • Logo, with link, on the AIDS Walk San Francisco website located in Mother’s Meadow. • Logo, with link, on one e-Communication sent to registered walkers prior to the event • Six invitations to the VIP & Star Walker Breakfast

AEROBIC WARM-UP HOST $10,000

Thousands of walkers start their day As the Aerobic Warm-Up Host, your organization will receive the following benefits: with the Aerobic Warm-Up prior to • Organization representatives will lead thousands of participants in the Aerobic Warm-Up from the the Opening Ceremony. As the AIDS Walk stage Warm-Up Host, your organization • Recognition in announcements made from stage prior to the Aerobic Warm-Up will be featured front-and-center from • Organization featured as Aerobic Warm-Up Host on AIDS Walk website and in one the main stage. Representatives from E-communication sent to registered walkers prior to the event your organization, or an aerobic team • Logo, with link, on the sponsor page of the AIDS Walk website outfitted with your organization’s • Two invitations to the VIP & Star Walker Breakfast T-shirts, will energize 20,000 participants as they get ready to walk.

Sign-In is one of the most highly-trafficked locations on the AIDS Walk Photo by Jeffrey Chan venue. Thousands of walkers visit to sign in or register prior to the event. Pictured above, recent Sign-In host Wells Fargo outfitted Sign-In Aerobic Warm-Up Hosts get the 20,000 participants pumped up volunteers in Wells Fargo-branded T-shirts, had their logo featured on all and ready to walk the 10k route, reaching the largest audience Sign-In signs, and displayed banners in the Sign-In area. possible right before the start of the Opening Ceremony. 15 SPECIAL OPPORTUNITIES (continued)

VIP & STAR WALKER BREAKFAST HOST $25,000

Prior to the Opening Ceremony, a VIP As the VIP & Star Walker Breakfast Host, your organization will receive the following benefits: & Star Walker Breakfast is held for • Three banners at the VIP & Star Walker Breakfast Star WalkersTM (walkers who • Your organization’s logo on the VIP & Star Walker Breakfast invitations and RSVP forms have met a goal of raising more • Your organization’s logo on the VIP & Star Walker Breakfast e-confirmation mailing than $1,000), sponsors, elected • Opportunity to have your organization’s balloons displayed throughout the VIP & Star Walker officials, and celebrities. As the VIP Breakfast & Star Walker Breakfast Host, your • Opportunity for a representative from your organization to speak at the VIP & Star Walker organization will play a major role Breakfast presentation in the experience of our most • A voice blast sent to all Star Walkers will be sent out prior to the event, acknowledging your high-profile supporters. organization as the VIP & Star Walker Breakfast Host • Logo, with link, on the AIDS Walk San Francisco website • Ten invitations to the VIP & Star Walker Breakfast

Macy’s brought its magic as host of the VIP & Star Walker Breakfast, which is attended by elected officials, celebrities, and longtime supporters of AIDS Walk San Francisco.

16 SPECIAL OPPORTUNITIES (continued)

MILE MARKERS $10,000

Your organization’s logo will be seen The organization sponsoring AIDS Walk Mile Markers will receive the following benefits: six times by all 20,000 walkers as • Logo placed on color posters stationed along the AIDS Walk San Francisco route they pass each Mile Marker along the • Opportunity to outfit Mile Marker volunteers with your organization’s T-shirt 10k (6.2-mile) route. Enthusiastic • Four invitations to the VIP Breakfast, held on the morning of the event volunteers will be placed at mile • Logo, with link, on the AIDS Walk San Francisco website points to hold the marker and cheer • Recognition via Facebook and/or Twitter, with a combined following of over 20,000 people on walkers as they pass. • Logo on Sponsor Thank You Banner at the AIDS Walk venue

FINISH LINE $10,000

Your organization’s logo will be seen The organization sponsoring the AIDS Walk Finish Line will receive the following benefits: by all 20,000 walkers as they pass the • Logo placed on an impressive 45-foot inflatable arch marking the Finish Line most important part of the AIDS Walk • Opportunity to outfit Finish Line volunteers with your organization’s T-shirt route – the Finish Line! Enthusiastic • Opportunity to hand out a branded snack or other item to all walkers as they cross the Finish Line volunteers will greet and cheer on walkers • Opportunity to provide branded table clothes to cover finish line tables as they arrive back to the venue after • Four invitations to the VIP Breakfast their 10k (6.2-mile) walk, as well as • Logo, with link, on the AIDS Walk San Francisco website provide each walker a snack and hearty congratulations. • Recognition via Facebook and/or Twitter, with a combined following of over 20,000 people • Listing on Sponsor Thank You Banner at the AIDS Walk venue

As Finish Line Host, your organization will take full advantage of opportunities to engage with participants and gain exposure in an area visited by every AIDS Walk participant.

ADDITIONAL OPPORTUNITIES

AIDS Walk San Francisco is committed to providing • Corporate Matching Gift our sponsors with a maximum return-on-investment Incentive Programs through additional avenues of visibility, corporate • Post-Walk Concert and branding, and unique involvement. The following Total Announcement Host opportunities are available to your organization • Logo on Street Banners throughout the AIDS Walk campaign. Contribution Your organization’s branding will • Kick-Off Reception Host mark each walker’s journey six times amounts vary for these benefits – please contact the AIDS Walk San Francisco office for further details. • Water Sponsor throughout the walk, prompting photo • And many more! opportunities and celebrations. 17 TOP AIDS WALK SAN FRANCISCO SPONSORS IN 2015

TEAM

CANNABIS

Northern California’s largest AIDS fundraising event, AIDS Walk San Francisco, was created by Craig R. Miller in 1987 and has been produced by his organization, MZA Events, every year since its inception. MZA Events produces the world’s longest-running, largest, and most diverse AIDS Walks, including AIDS Walk Los Angeles and AIDS Walk New York, and can provide your organization with national sponsorship opportunities.

For more information about AIDS Walk San Francisco, please email David Meraz at [email protected], call 213.201.9255 (WALK), or visit us at aidswalk.net.