Prof. Dr. P. S. AITHAL M.Sc.(Physics), M.Sc.(E-Business). M.I.T (I.T.), M.Tech.(I.T.), Ph.D.(Physics), Ph.D.(Business Management), PostDoc.@PRL, Ahmedabad, PostDoc.@CREOL, UCF, USA.

Personal Details : Full Name: Dr. P. Sreeramana Aithal Date of Birth: 04, April, 1966 (51 years) Sex: Male Nationality: India Country of Birth: India Contact Details : Principal & Director, Srinivas Institute of Management Studies, Pandeshwar, , 575 001 Vice-Chancellor, Srinivas University, Mukks, Mangalore, Emails: [email protected] Phone No: 00918242441022 Mobile No: 00919343348392 Fax No: +918242426766 Personal web page : www.psaithal.blogspot.com Company Website : www.srinivasgroup.com University Website : www.srinivasuniversity.edu.in

Specializations : E-Business, Information Technology, Nanotechnology, Photonics. Strategic Management, Operations Research, Technology Management, Organizational Development, Innovations in Higher Education & Research Skills / Abilities : C/C++, Java, UNIX, Windows, XML, etc, Soft-skill training, Institution Building. Innovations in Higher Education & Research

Objectives : 1. Contributions to Science, Technology and Business world for the benefit of the Society 2. Connecting Science and Philosophy

Education : ● B.Sc. (1989) Physics, Mathematics, and Chemistry Poornaprajna College, Udupi (India) ● M.Sc. (1991) Physics with Specialization in Electronics (India) ● Ph.D. (First) (1993-1997) Nonlinear Optical Crystals Mangalore University ● M.Sc. E-Business (2004-2005) Manipal University ● M.I.T. (Information Technology) (2001-2003) Manipal University ● M.Tech. in Information Technology (2009-2010) Open University ● Ph.D. (Second) (2005-2008) Mobile Business Manipal University ● Post Doctoral Fellow (2000-2001) Quantum Optics Division Physical Research Laboratory, Ahmedabad, India ● Post Doctoral Fellow (2002) CREOL, University of Central Florida, U.S.A ● MTP - Strategic Management (Management Teachers Programme conducted by of 6 IIM’s in India) Work Experiences : ● Lecturer Jun 1991– May 1996 NSAM College, Nitte ● Assistant Professor and Head, 1996 - 1999 Department of Electronics NSAM College, Nitte ● Post Doctoral Fellow, PRL, Ahmedabad, India, Dec 1999–Dec 2001 ● Post Doctoral Fellow CREOL, University of Central Florida, USA 2002 ● Professor Nov 2001 -Present ● Principal, Srinivas Institute of Management Studies, Mangalore 2003- Present ● Director (In-Charge), Srinivas Integrated Campus, Mukka, Mangalore, India 2008-Present Vice-Chancellor, Srinivas University, Mukks, Mangalore, Karnataka State 10th April 2015-Present TEACHING : Subjects Taught : (1) Engineering Physics, (2) Basic Electronics, (3) Digital Electronics, (4) Electronic Communication, (5) Computer Science, (6) Computer Programming, (7) Computer Networking, (8) Mobile Communication, (9) Operating Systems, (10) Quantitative Techniques, (11) Research Methodology, (12) Operations Research, (13) Management Information System, (14) Computer Applications for Managers, (15) International Business Environment, (16) Strategic Management, (17) Organizational Behaviour, (18) E-Business & M-Business, (19) Entrepreneurship & Small Business, (20) Business Innovations & Leadership, (21) Industry & Company Analysis, etc for U.G. and P.G. Students.

RESEARCH : Some of the Present Research Projects & Topics are : (1) Preparation & Characterization of Nonlinear Optical Materials for Photonics. (2) Characterization of Ideal Systems & Their Realization Scenarios. (3) Innovations in Higher Education System, Methods, Models, & Pedagogy. (4) Nanotechnology based Business Innovations & Commercialization Models. (5) Mobile Banking Models based on Enhanced Security. (6) Innovations in Online Education system, Online Library System, & Online Placement System. (7) Investigation on New Business Models including, E-Business, & M-Business. (8) Factor & Elemental Analysis of Concepts, Systems, Strategies using ABCD Analysis Framework. (9) Ideal Analysis of Business Problems & Issues using Six Thinking hats. (10) Methods & Tools to Boost Research Productivity based on ABC Model. (11) Implications of Theory A on various Organizational Performances. (12) Case Studies based on Industry Analysis & Company Analysis – Improved Methodologies. (13) GST & Its implications in Indian IT & Banking Sectors. (14) Black Ocean Strategy & its implications in Business Environment in Developing Countries.

PUBLICATIONS : (1) (i) 48 publications in refereed International Journals/Conference Proceedings in the area of Nonlinear Optics and Photonics. (ii) 160 publications in refereed International Journals in Business Management and Information Technology during last 3 years. (2) Presented more than 150 research papers in National & International Conferences/Seminars. (3) Presently he is guiding research scholars for their M.Phil. and Ph.D. degrees in Electronics, Information Technology and Business Management. (4) Published 4 Text books with ISBN numbers and 12 Edited Conference Proceedings with ISBN numbers, 25 study books with DOI numbers.

Prizes / Medals/Awards/Honors : 1. Post Doctorial Fellowship at Physical Research Lab, Ahmedabad. 2. BOYSCAST Fellowship by DST, Govt. of India. 3. Visiting Associate-ship at Physical Research Laboratory, Ahmedabad. 4. Visiting Professor -ship at Grimsby Institute of Further & Higher Studies, Grimsby, U.K. 5. SERC Young Scientist Project on Nonlinear Optical Materials funded by Dept. of Science & Technology, India 2003. 6. Ranked #1 among SSRN Top 12,000 Business Authors of entire World in number of Research papers published during last year by Elsevier’s Social Science Research Network (SSRN), USA as on 01/05/2017.

Membership/Fellowship of professional societies : (1) Member of World Productivity Council, U.K. (2) Member of Strategic Management Foruum, India (3) Member of Photonics Society of India, CUSAT, Cochin (4) Senior Member, – IEDRC.org, Singapore

Editor of International Journals, Conference Proceedings, & Books : (1) Science Publications, USA – One Journal (2) R & D Publications – Six Journals (3) Srinivas Publications – Four Journals

Dr. Aithal has developed Teaching Materials in Operations Research, Quantitative Techniques, Research Methodology, Management Information Systems, International Business, Communication networks and Mobile Communication for MBA & MCA Courses.

Written textbooks on Engineering Physics and Basic Electronics for Engineering Students, which has been published by ACME Publishers, New Delhi.

Training Course/Seminar/Workshop Participation : Attended and conducted many training programs in Science, Technology and Management.

Other activities/Responsibilities : Dr. Aithal has been involved in institution building activities since 12 years and presently there are 15 institutions imparting quality education under Srinivas Group of institutions. Member of Academic Council of Mangalore University, 2008. Syndicate Member of Mangalore University, 2009. Member of BOS, Manipal Institute of Management during 2011-12.

Honorary Director of Centre for Science Popularization and Nation Building, Srinivas Institute of Global Education & Research, Mangalore, India.

Guided 6 students for Their M.Phil. degree of different Universities, Guiding 8 students for Ph.D. in Management & Information Technology.

Invited Talks/speeches : Delivered many invited talks in conferences/Workshops/SERC training Schools/ Faculty Development Programmes in Science, Technology and Management.

Achievements/Inventions/Contributions : (A) Institutional Achievements/Contributions : 1. Srinivas Institute of Management Studies (SIMS) got NAAC A Grade Accreditation in first attempt. 2. Printed Study Materials to all the students of six courses on 168 subjects. 3. Ranked top in Research Publications during last 3 years and published about 160 research papers in International journals during 2016 by 27 faculties. 4. Organizes four/five national conferences every year to support its faculty to publish papers. 5. About 400 MBA students have been taken to foreign education tour to U. K. 6. The institution registered about 65 Innovations and 30 Best practices in higher education. 7. Individual and group projects to every student in each semester for both UG & PG students of Computer science (BCA & MCA) and Business Management (BBA & MBA). 8. Many new courses are designed at Bachelors degree & Masters degree levels at Srinivas University, Mangalore. 9. Srinivas Institute of Management Studies is Ranked #2 among Top International Business Schools other than USA and Ranked # 8 among Top World Business Schools including USA in the Total number of research paper publications during last one year by Elsevier’s Social Science Research Network (SSRN), USA as on 01/05/2017. 10. Srinivas Institute of Management Studies is Ranked #1 among Top International Business Schools other than USA and Ranked #4 among Top World Business Schools including USA in the Total number of research paper publications during last one year by Elsevier’s Social Science Research Network (SSRN), USA as on 01/06/2017. 11. Srinivas Institute of Management Studies is Ranked #1 among Top International Business Schools other than USA and Ranked #4 among Top World Business Schools including USA in the Total number of research paper publications during last one year by Elsevier’s Social Science Research Network (SSRN), USA as on 01/08/2017.

(B) Individual Achievements/Contributions : 1. Invented a new method of Organic Crystal growth called Gel-solution technique. 2. Invented a new method of waveguide formation in nonlinear crystals by means of heavy ion irradiation. 3. Generated spatial soliton in photorefractive crystals using nanosecond laser beam. 4. Invented optimum dye-doped polymer films for optical limiting and all optical device applications. 5. Development of a new consumer oriented model for successful mobile banking penetration in developing countries. 6. Developed Ideal Business Model and analyzed how to realize it using Mobile business model. 7. Developed Ideal Education Model and analyzed how to realize it using online ubiquitous education model. 8. Developed Ideal Technology Model and analyzed how to realize it using nanotechnology. 9. Developed an effective higher education teaching model called “Entry test and summarization – Aithal Teaching Model” 10. Developed a new analyzing framework called ABCD analyzing Framework to analyze business models, systems, ideas, and strategies. 11. Developed a new method of measuring organizational research productivity called ABC model. 12. Developed a new people management theory in organizations called Theory A, which is improved version of Theory X, Theory Y and Theory Z for 21st Century. 13. A new model for successful commercialization of Nanotechnology products and services is developed. 14. A new model of enhancing higher educational research productivity and hence the organizational contribution to generate new knowledge. 15. Proposed a Stage model in higher education system to increase the value offered by the institutions to the students. 16. A new type of business strategy followed by many organizations in developing countries and named it as “Black Ocean Strategy” and is compared with Red Ocean Strategy, Blue Ocean Strategy and Green Ocean Strategies. 17. Another concept of Strategy in order to optimize the performance of organizations is proposed called White Ocean Mixed Strategy. 18. Proposed the characteristics of Ideal Banking Model and studied how to realize it using ubiquitous banking. 19. A new BFA based Leadership Model. 20. Published 43 Research Papers in International Journals during 2015 and 80 Research Papers in International Journals during 2016. 21. Ideal analysis of organizational problems/issues using Six Thinking Hats technique. 22. Online Placement model for Campus Placements in Higher Education Institutions. 23. Google scholar papers = 287; Google Scholar citation = 1,171, h-index = 18; i10 index = 44; 24. Researchgate citations = 1,805; RG Score = 18.79, h-index= 23; Readers of Research Papers during last year = 37,087. 25. SSRN last year downloads = 4,279 papers. Average downloads per paper during last year = 27; SSRN Top Business Author Ranking in August 2017 = #2. *************

Enclosures : 1. Brief Bio-data 2. Curriculum Vitae 3. List of Publications 4. List of Published Books & Working Books