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Wisconsin Broadcaster May June 2017

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MAY/JUNE 2017 WBA Summer CHAIR’S COLUMN Conference Take stand against Performance Tax Pages 4-8 Want Radio has supported record labels We’ll expose stations where I work don’t subscribe. and performers, and the labels or It is way expensive. Still we get national another tax performers pay nothing for it. But we your music and orders and usually at higher rates. There to pay? do. Loads of airplay and writing big you provide the must be concern among the people who checks each month are the gratitude we do those ratings. After all, times have Didn’t get. Someone in the 30s (or before) product. It could changed. Before recent technological think so. should have set the record straight. We’ll have been that changes it was easy to solicit diary Dick Record That means it’s expose your music and you provide the simple!!! keepers by just calling their landline and WBA Chair important to product. It could have been that offering them a couple of bucks. Now, call a member of Congress and simple!!! No money exchanged. Surely the purchase landlines either don’t exist in many homes or people tell them you don’t feel like of the music and personal appearances for artists don’t answer them because of so many phony phone writing yet another check. could have been sufficient. Give Congress a call. Say calls. The machine called PPM has not been a NO, and thank those who support us. sufficient answer because it’s not in all markets. It The tax would be imposed on would be easy to miss young diary keepers because local radio stations. You know Congratulations to all the winners in the WBA so few of them have landlines. Any ideas to remodel what that means? Jeopardizing Awards Gala. So many hard workers won, and so the systems so surveys can be more believable? local radio jobs (heavens knows many creative people are honored. We can be proud there have been too many layoffs), the contest has grown as big as it has. We have the I have had the pleasure for many years to know preventing new artists from largest number of entrees among all state broadcast a Franciscan sister named Marie Leon La Croix. breaking into the big time, and associations. But that shouldn’t surprise anyone. This was a feisty woman at the Franciscan Sisters of harming the 268 million After all, we’re Wisconsin broadcasters. Perpetual Adoration mother house in La Crosse. She Americans who rely on local radio. Was looking at some radio ratings recently. The died a few weeks ago one day before her 99th In other words: It sucks!!! Continued on page 2> PRESIDENT’S COLUMN CONTENTS Chair’s Column. Front page President’s Column. Front page Young Professionals’ Column . 3 You Make a Media mentors should support student travel . 3 Difference WBA Media Technology Institute Lite. 4 WBA Engineering Day. 5 I’m sure you’ll agree that WBA Summer Conference . 6 New resources for journalists covering Michelle there is no shortage of racially sensitive issues. 9 Vetterkind, legislative issues Tornado warning tests successful . 9 CAE Webinar Opportunities. 10-11 WBA President affecting our industry at Members in the Spotlight . 12-17 and CEO the moment. Jacobs Media: Getting media into the home with Alexa. 18 From the Incentive Auction Repack Halsted Honored . 19 and Relocation, to Performance Tax, to advertising National Association of Broadcasters deductibility, to retransmission consent, to openness issues, just to name a few. The list goes on WBA President Michelle Vetterkind meets with FCC Chair Ajit Pai at Show Review. 20 the NAB Show in Las Vegas. WBA reaching out to diverse and on. As always, know that your WBA is here to communities . 21 serve you, our valued members, and to advocate on Walker Broadcast Management Institute your behalf. Advocacy has always been one of the and federal levels). Never underestimate how very names new graduates . 22 most (if not THE most) valuable services your WBA important those relationships are. Our WBA State Doug Chickering WIAA Legislative Day and our WBA DC Trip are two such Sports Workshop. 23 provides. However, one crucial aspect of your WBA’s examples of how YOU shine and truly make a Hall of Fame. 24 advocacy efforts are the relationships that YOU Local Broadcast Legends . 27 have with your elected officials (at both the state difference. Continued on page 2> Calendar of Events. Back page CHAIR’S COLUMN Continued from page 1 birthday. I worked with her on a few projects as a died the next day. A friend (a former student and member of the Viterbo University Board of colleague of Sister’s) who visited her a few weeks Wisconsin Broadcasters Association Trustees, the school where she taught for many before she died took along a notepad to catch Officers & Board of Directors years (1955-1994.) She started the theatre the always meaningful, clever, and original things department at VU as director, costume designer she would say on a daily basis. While they were OFFICERS 2017-2018 and maker and associate professor. What a chatting, she told him that her favorite TV show Chair of the Board woman! She was tough, but gentle. She was was Rachel Maddow. Somehow that struck me as Dick Record Family Radio, La Crosse thorough. She was respected and loved by all the strange, but not for her. She surely did not fit the Vice Chair - Television/Chair Elect Steve Wexler theatre department students. She was the Maddow demographic. Why this story? Just to E. W. Scripps Company, Milwaukee inspiration behind the building of the Viterbo say that among us live some of the most Vice Chair - Radio Fine Arts Center which includes the LaCroix Black interesting and inspirational people. Sister surely Nancy Douglass WLKG-FM, Lake Geneva Box Theatre. She was at Mass and chatting with was a standout in that regard. Treasurer friends on Sunday, lucid and bright as ever. She Steve Lavin WBAY-TV, Green Bay Secretary Chris Bernier Radio Plus, Marinette/Fond du Lac PRESIDENT’S COLUMN Continued from page 1 Immediate Past Chair Tom Allen Quincy Broadcast Group, Madison Rep. Scott Krug Please join me in extending our BOARD OF DIRECTORS Rep. Bob Kulp appreciation to the following Judson Beck WLAX-TV/WEUX-TV, members of the Wisconsin State Rep. Beth Meyers La Crosse/Eau Claire Legislature/Congress for their support Rep. Nick Milroy Lynn Bieritz Mid-West Family Broadcasting, Eau Claire of Wisconsin’s broadcasters: Rep. Jeffrey Mursau Rep. Lee Nerison Keith Bratel iHeart Media, Madison Signed on to Local Radio Freedom Act Rep. Todd Novak Juli Buehler WLUK-TV, Green Bay Congressman Glenn Grothman Rep. Romaine Quinn Dave EdwardsWUWM-FM, Milwaukee Public Radio Congressman Mike Gallagher Rep. Keith Ripp Congressman Ron Kind Brad Heinkel WAOW-TV/WYOW-TV, Rep. Ken Skowronski Wausau/Eagle River Congressman Sean Duffy Rep. Pat Snyder JT Koser Koser Radio Group, Rice Lake/Hayward Senator Ron Johnson Rep. Lisa Subeck Lupita Montoto La Movida WLMV Radio, Signed on to the Yoder/Engle Rep. Jeremy Thiesfeldt Madison (Tax Deductibility Letter) - in our support Rep. Paul Tittl Mark Strachota WDJT-TV/CBS & Telemundo, Milwaukee Congressman Glenn Grothman Rep. Travis Tranel Chuck Sullivan Entercom, Milwaukee Congressman Sean Duffy Rep. Ron Tusler Don Vesely WMTV-TV, Madison Congressman Mike Gallagher Senate: Jan Wade WISN-TV, Milwaukee Congressman Jim Sensenbrenner Senator Howard Marklein (co-author) Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Senator Janet Bewley Co-Sponsors/Supporters of our Technical Michael Wright Midwest Fix Legislation for our Sales Tax Exemption Senator Robert Cowles Communications, Wausau Senator Jon Erpenbach Ex Officio - NAB Board Assembly: Senator Daniel Feyen Tom Walker Rep. Joel Kleefisch (co-author) Mid-West Family Broadcasting, Madison Senator Dave Hansen Rep. Jill Billings Senator Devin LeMahieu Rep. Ed Brooks Staff Senator Stephen Nass Rep. Steve Doyle President & CEO Senator Lena Taylor Michelle Vetterkind, CAE Rep. Andre Jacque Senator Patrick Testin [email protected] Vice President - Administration Linda Baun If you haven’t signed up for your WBA’s Summer Conference events, [email protected] NCSA/PEP Coordinator Liz Boyd please do so now! [email protected] I’m sure you’ll agree the Conference Committee did a wonderful job with the agenda. Communications Kyle Geissler [email protected] Please join me in congratulating our 2017 WBA Hall of Fame Inductees: Ben Beno, Leonard WBA Board minutes are always available for Charles, Bill Hurwitz, and Larry Meiller, and our Local Broadcast Legend Award Recipients: Ben members. Please email Linda Baun at Jakel, William “Bill” Lipman, Jack Martin, and Terry Stake. [email protected] to request a copy. I look forward to seeing you (and celebrating with you) in June at the Blue Harbor Resort in Sheboygan on the shores of beautiful Lake Michigan! Wisconsin Broadcasters Association For now, enjoy the beautiful spring weather. 44 E. Mifflin Street, Suite 900 Madison, WI 53703 And…..thank you, as always, for your time & support! Phone Toll Free (800) 236-1922 wi-broadcasters.org 2 Wisconsin Broadcaster | wi-broadcasters.org YOUNG PROFESSIONALS’ COLUMN Moving into the future by sticking to your roots Generally speaking, people don’t need As local broadcasters, we can provide our audiences with the sense of local community that they cannot get anywhere else. Alongside the Terry local radio to get the latest song from music and national news and sports that they can find anywhere, we Stevenson Sales Manager, their favorite artist, or to hear new offer them a taste of home. Listeners appreciate hearing the small things Seehafer music from the next big star.
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