MAY/JUNE 2017

WBA Summer CHAIR’S COLUMN Conference Take stand against Performance Tax Pages 4-8 Want Radio has supported record labels We’ll expose stations where I work don’t subscribe. and performers, and the labels or It is way expensive. Still we get national another tax performers pay nothing for it. But we your music and orders and usually at higher rates. There to pay? do. Loads of airplay and writing big you provide the must be concern among the people who checks each month are the gratitude we do those ratings. After all, times have Didn’t get. Someone in the 30s (or before) product. It could changed. Before recent technological think so. should have set the record straight. We’ll have been that changes it was easy to solicit diary Dick Record That means it’s expose your music and you provide the simple!!! keepers by just calling their landline and WBA Chair important to product. It could have been that offering them a couple of bucks. Now, call a member of Congress and simple!!! No money exchanged. Surely the purchase landlines either don’t exist in many homes or people tell them you don’t feel like of the music and personal appearances for artists don’t answer them because of so many phony phone writing yet another check. could have been sufficient. Give Congress a call. Say calls. The machine called PPM has not been a NO, and thank those who support us. sufficient answer because it’s not in all markets. It The tax would be imposed on would be easy to miss young diary keepers because local radio stations. You know Congratulations to all the winners in the WBA so few of them have landlines. Any ideas to remodel what that means? Jeopardizing Awards Gala. So many hard workers won, and so the systems so surveys can be more believable? local radio jobs (heavens knows many creative people are honored. We can be proud there have been too many layoffs), the contest has grown as big as it has. We have the I have had the pleasure for many years to know preventing new artists from largest number of entrees among all state broadcast a Franciscan sister named Marie Leon La Croix. breaking into the big time, and associations. But that shouldn’t surprise anyone. This was a feisty woman at the Franciscan Sisters of harming the 268 million After all, we’re broadcasters. Perpetual Adoration mother house in La Crosse. She Americans who rely on local radio. Was looking at some radio ratings recently. The died a few weeks ago one day before her 99th In other words: It sucks!!! Continued on page 2> PRESIDENT’S COLUMN CONTENTS Chair’s Column...... Front page President’s Column...... Front page Young Professionals’ Column ...... 3 You Make a Media mentors should support student travel ...... 3 Difference WBA Media Technology Institute Lite. . . 4 WBA Engineering Day...... 5 I’m sure you’ll agree that WBA Summer Conference ...... 6 New resources for journalists covering Michelle there is no shortage of racially sensitive issues...... 9 Vetterkind, legislative issues Tornado warning tests successful ...... 9 CAE Webinar Opportunities...... 10-11 WBA President affecting our industry at Members in the Spotlight ...... 12-17 and CEO the moment. Jacobs Media: Getting media into the home with Alexa...... 18 From the Incentive Auction Repack Halsted Honored ...... 19 and Relocation, to Performance Tax, to advertising National Association of Broadcasters deductibility, to retransmission consent, to openness issues, just to name a few. The list goes on WBA President Michelle Vetterkind meets with FCC Chair Ajit Pai at Show Review...... 20 the NAB Show in Las Vegas. WBA reaching out to diverse and on. As always, know that your WBA is here to communities ...... 21 serve you, our valued members, and to advocate on Walker Broadcast Management Institute your behalf. Advocacy has always been one of the and federal levels). Never underestimate how very names new graduates ...... 22 most (if not THE most) valuable services your WBA important those relationships are. Our WBA State Doug Chickering WIAA Legislative Day and our WBA DC Trip are two such Sports Workshop...... 23 provides. However, one crucial aspect of your WBA’s examples of how YOU shine and truly make a Hall of Fame...... 24 advocacy efforts are the relationships that YOU Local Broadcast Legends ...... 27 have with your elected officials (at both the state difference. Continued on page 2> Calendar of Events...... Back page CHAIR’S COLUMN Continued from page 1

birthday. I worked with her on a few projects as a died the next day. A friend (a former student and member of the Viterbo University Board of colleague of Sister’s) who visited her a few weeks Wisconsin Broadcasters Association Trustees, the school where she taught for many before she died took along a notepad to catch Officers & Board of Directors years (1955-1994.) She started the theatre the always meaningful, clever, and original things department at VU as director, costume designer she would say on a daily basis. While they were OFFICERS 2017-2018 and maker and associate professor. What a chatting, she told him that her favorite TV show Chair of the Board woman! She was tough, but gentle. She was was Rachel Maddow. Somehow that struck me as Dick Record , La Crosse thorough. She was respected and loved by all the strange, but not for her. She surely did not fit the Vice Chair - Television/Chair Elect Steve Wexler theatre department students. She was the Maddow demographic. Why this story? Just to E. W. Scripps Company, inspiration behind the building of the Viterbo say that among us live some of the most Vice Chair - Radio Fine Arts Center which includes the LaCroix Black interesting and inspirational people. Sister surely Nancy Douglass WLKG-FM, Lake Geneva Box Theatre. She was at Mass and chatting with was a standout in that regard. Treasurer friends on Sunday, lucid and bright as ever. She Steve Lavin WBAY-TV, Green Bay Secretary Chris Bernier Radio Plus, Marinette/Fond du Lac PRESIDENT’S COLUMN Continued from page 1 Immediate Past Chair Tom Allen Quincy Broadcast Group, Madison Rep. Please join me in extending our BOARD OF DIRECTORS Rep. Bob Kulp appreciation to the following Judson Beck WLAX-TV/WEUX-TV, members of the Wisconsin State Rep. La Crosse/Eau Claire Legislature/Congress for their support Rep. Lynn Bieritz Mid-West Family Broadcasting, Eau Claire of Wisconsin’s broadcasters: Rep. Rep. Lee Nerison Keith Bratel iHeart Media, Madison Signed on to Local Radio Freedom Act Rep. Juli Buehler WLUK-TV, Green Bay Congressman Glenn Grothman Rep. Romaine Quinn Dave EdwardsWUWM-FM, Milwaukee Public Radio Congressman Mike Gallagher Rep. Keith Ripp Congressman Ron Kind Brad Heinkel WAOW-TV/WYOW-TV, Rep. Wausau/Eagle River Congressman Sean Duffy Rep. Pat Snyder JT Koser Koser Radio Group, Rice Lake/Hayward Senator Ron Johnson Rep. Lupita Montoto La Movida WLMV Radio, Signed on to the Yoder/Engle Rep. Madison (Tax Deductibility Letter) - in our support Rep. Mark Strachota WDJT-TV/CBS & Telemundo, Milwaukee Congressman Glenn Grothman Rep. Chuck Sullivan Entercom, Milwaukee Congressman Sean Duffy Rep. Don Vesely WMTV-TV, Madison Congressman Mike Gallagher Senate: Jan Wade WISN-TV, Milwaukee Congressman Jim Sensenbrenner Senator (co-author) Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Senator Janet Bewley Co-Sponsors/Supporters of our Technical Michael Wright Midwest Fix Legislation for our Sales Tax Exemption Senator Communications, Wausau Senator Ex Officio - NAB Board Assembly: Senator Daniel Feyen Tom Walker Rep. (co-author) Mid-West Family Broadcasting, Madison Senator Dave Hansen Rep. Senator Devin LeMahieu Rep. Ed Brooks Staff Senator Rep. Steve Doyle President & CEO Senator Michelle Vetterkind, CAE Rep. Andre Jacque Senator [email protected] Vice President - Administration Linda Baun If you haven’t signed up for your WBA’s Summer Conference events, [email protected] NCSA/PEP Coordinator Liz Boyd please do so now! [email protected] I’m sure you’ll agree the Conference Committee did a wonderful job with the agenda. Communications Kyle Geissler [email protected] Please join me in congratulating our 2017 WBA Hall of Fame Inductees: Ben Beno, Leonard WBA Board minutes are always available for Charles, Bill Hurwitz, and Larry Meiller, and our Local Broadcast Legend Award Recipients: Ben members. Please email Linda Baun at Jakel, William “Bill” Lipman, Jack Martin, and Terry Stake. [email protected] to request a copy. I look forward to seeing you (and celebrating with you) in June at the Blue Harbor Resort in Sheboygan on the shores of beautiful Lake ! Wisconsin Broadcasters Association For now, enjoy the beautiful spring weather. 44 E. Mifflin Street, Suite 900 Madison, WI 53703 And…..thank you, as always, for your time & support! Phone Toll Free (800) 236-1922 wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org YOUNG PROFESSIONALS’ COLUMN Moving into the future by sticking to your roots Generally speaking, people don’t need As local broadcasters, we can provide our audiences with the sense of local community that they cannot get anywhere else. Alongside the Terry local radio to get the latest song from music and national news and sports that they can find anywhere, we Stevenson Sales Manager, their favorite artist, or to hear new offer them a taste of home. Listeners appreciate hearing the small things Seehafer music from the next big star. - a reference to a local favorite food, a small piece of shared local history, Broadcasting a local colloquialism - that signals that the listener belongs. In the quick With the Internet and the and busy world that we live in, each of us and our widespread use of As local broadcasters, we can listeners can easily feel like we’re trekking through smartphones, music is nearly provide our audiences with our days alone. Done right, our local broadcasts always available anytime and anywhere. In the the sense of local community can ease that burden by helping our listeners feel ever-changing, fast paced world of broadcast connected. media, a question that can come up is simply, that they cannot get “Why local?” Another invaluable benefit that comes with staying anywhere else. local is our ability to offer local DJ’s and on-air It’s a great question, and as local leaders in the personalities that are relatable and accessible. industry of broadcasting, it's a question that each one of us should be Alongside the music and news comes banter and information, and with taking very seriously. In order for local broadcast to remain current and open phone lines and the Internet, there is even the opportunity to relevant, we need to understand what the audience can get from connect one-on-one with a favorite radio personality. staying local that they can’t get from any other source.

Media mentors should support student travel It was a typical, sticky April in rural experience in many ways for a lot of our students especially at the more rural campuses. I believe, as educators, we have a unique opportunity to Arkansas back in 2004. teach skills that reach far beyond the classroom. I had traveled 300 miles from home once with my While we were in Vegas I admit I didn’t care much about the convention, parents on vacation all the way to Graceland. Now, I or all or the shiny new gadgets and technology. Yeah cameras were was in a car bound for DFW. The drive into the airport cool, but I was suddenly interested in the experience of seeing and alone was enough to trigger the early stages of a panic doing something new. Most importantly, it was on this trip that my Chris Shofner attack as a four lane divided highway still made me professor took the time to encourage me to attend graduate school and Assistant Professor sweat, but 8 lanes?! I was practically taking a bath. I started the process of landing a job teaching in higher education. It was of Communication, certainly didn’t want to think about getting on an on this trip that I realized I want to do what “you” do and suddenly had UW Stevens Point airplane. the confidence to pursue it. A whole new world of My senses were on high alert I believe, as educators, we possibilities had just been unwrapped. as I observed my peers at the security have a unique opportunity to It’s been 13 years. I have attended my fifth straight checkpoint. Where do my shoes go? How to I BEA/NAB convention, traveled internationally for stack my bag on the conveyer belt? On the plane teach skills that reach far academic and leisurely purposes, live more than I watched intently as the crew demonstrated the beyond the classroom. 1,000 miles from “home,” and in August I will emergency procedures, though to my surprise officially check off a major career goal when I most people didn’t seem to be paying attention, become an Associate Professor of Media Studies. It which certainly wasn’t helping to calm my nerves. My friends from all started because of an opportunity to travel with my campus’ student school were laughing and joking while I was clinging to the arm rest, television organization and someone willing to take a moment to be a mapping my route to the emergency exit and digging for the barf bag. mentor. I hope to encourage you as educators and industry profes- All hope seemed lost. There was nowhere to run, and then it happened - sionals to support student travel whether it be by leading a trip, encour- acceleration. The G-forces were awesome! The view immediately gave aging students to seek avenues for university funding, or to even me a perspective that I could have hardly imagined minutes before. I sponsor travel through scholarships. felt inspired. I looked around and suddenly realized, this was fun! We were on our way to the annual National Association of Broadcasters Yes, the classroom is important. Yes, getting practical media convention in Las Vegas. It was quite the destination for an untraveled experience is important, but let us not overlook the impact young man from a dry county in Texas. For the Wisconsinites who have of getting out of the classroom and simply getting students never heard of a dry county, that means that no alcohol sales are out of their comfort zones. allowed. I relate this personal story because I believe it is a common

Wisconsin Broadcaster | May/June 2017 3 WBA MEDIA TECHNOLOGY INSTITUTE LITE June 13, 2017 | Blue Harbor Resort, Sheboygan, WI

The WBA Summer Conference in TUESDAY, JUNE 13 Sheboygan will feature a special one- 10:00 AM Welcome with Michelle Vetterkind, WBA President & CEO day version of the Media Technology Welcome and Discussion of Schedule with Terry Baun Institute designed to assist engineers in maintaining transmission systems, station 10:15 AM What can you expect to do as a compliance with the FCC, and reviewing Broadcast/Media Technologist? critical skills and relationships. 11:00 AM RF Fundamentals for Radio/TV Noon Lunch Course Director Instructor Terry Bill 1:00 PM Basic FCC Compliance Baun Hubbard 2:00 PM People and Relationships - Why does this matter? 3:00 PM Break This one-day program will explore the most common RF maintenance issues seen in 3:15 PM Scenario exercise/group activity - Putting it all together broadcast plants as well as the most frequent 5:00 PM Reception issues with FCC compliance. Suggested maintenance and logging forms will be provided to guide engineers in establishing WEDNESDAY, JUNE 14 positive relationships with both their co- JOIN WBA SUMMER CONFERENCE ENGINEERING DAY workers and the FCC inspector. You will also apply your skills to a facility design scenario to learn how the pieces work together on a Thank you to our large-scale project. Plenty of time will be sponsor: available for constructive discussion on these issues.

THANK YOU WBA CONFERENCE COMMITTEE!

Keith Bratel, iHeartMedia Brad Heinkel, WAOW-TV Jill Sommers Tim Etes, iHeartMedia Justin Hull, Woodward Radio Group Barb Van De Hei, Kyle Geissler, WISC-TV Steve Lavin, WBAY-TV Radio Plus - Bay Cities Don Grassman, Results Broadcasting Rick McCoy, Chair, Mid-West Family Jan Wade, WISN-TV Broadcasting

Please visit www.wi-broadcasters.org for more information on the WBA Summer Conference or to register. MARK YOUR CALENDAR 2017 Broadcasters Clinic October 10 -12, 2017 AT THE MADISON MARRIOTT WEST!

4 Wisconsin Broadcaster | wi-broadcasters.org WEDNESDAY, JUNE 14 WBA Engineering Day 9:00 AM Engineering Sessions June 14, 2017 | Blue Harbor Resort, Sheboygan, WI 12:15 PM Engineers’ Lunch 1:30 PM Engineering Sessions 5:30 PM WBA Exhibits, Reception 9 AM: The TV Repack: What Will Wisconsin Look Like? and Dinner

Leonard Rich Wood Charles Resonant Results Director of Engineering Television 2:15 PM: Ask a Manager, Panel Discussion Wisconsin Inc. Jim Vriezen Joe Poss General Manager Vice President/ 9:45 AM: A LPFM Case Study NRG Media Ft. General Manager Atkinson TODAY’S TMJ4 John Bauer Paul Meyer Director of Media Telecom Engineering, Mid- Technician Juli Buehler Marcus Riley West Family State of Wisconsin News Director Director of Digital ECB WLUK - TV Media WTMJ Mike Norton Kevin Staff Engineer Ruppert, 3:15 PM: Break Wisconsin Public Facilitator Broadcasting WISC TV ECB 3:30 PM: Roundtable Discussions Table 1: Repack Tips N Tricks 10:30 AM: Break Moderators Kent Mark Burg Aschenbrenner 10:45 AM: AES67 and Livewire+ Tech Refresher and Compliance Update Kirk Harnack Several professional Audio Table 2: Raspberry Pi and Other Fillings Director of Multimedia over IP standards are in use Moderators Marketing at broadcast stations around Clif Groth Greg Dahl The Telos Alliance the world. While each system, such as Livewire, Ravenna, and Dante, work well in their own ecosystems, the AES67 AoIP standard was developed to allow Table 3: The Social Media Audience interconnection of these systems. We'll look at AES67 Moderator implementation and adoption. We'll also introduce the Kyle Geissler new AES70 Control over IP standard. 11:30 AM: HVAC, Clear the Air Edward Rousseau, Table 4: Engineering Liability Consultant Moderator Edward A. Rousseau LLC HVAC, Clear the Air Dennis Baldridge

12:15 PM: LUNCH

1:30 PM: A Refresher on Cellular Technology Please join us for these evening events: Andrew Harmon Sr. Mgr. System Engineer 5 - 7:30 PM: Exhibit Reception Central Region, US Cellular A Refresher on Cellular 6:30 - 7:30 PM: Young Professionals/ Technology Mentor Gathering 7:30 - 10 PM: Dinner and Ice Cream Social and S’mores

Wisconsin Broadcaster | May/June 2017 5 WBA June 14-15, 2017 Summer Blue Harbor Resort, Sheboygan, WI Conference WEDNESDAY, JUNE 14 8 am - 6:30 pm: Registration OPTION 1: OPTION 3: 8 am: 10 am - 11 am: Interactive Session Shot Gun Start at Annual Golf Tournament Looking for Legal Landmines in Your Digital and Social Media Efforts David Oxenford Partner, Wilkinson Barker Knauer Every station is looking at digital and social media for both marketing and revenue purposes, but there are lots of legal landmines out there that can end up costing you money and time. In this session, we'll try to uncover some of the ones most likely to The Bull at Pinehurst Farms present a risk of exploding on you. One Long Drive 11 am - 12 pm: Interactive Session Sheboygan Falls, WI 53085 *SEE GOLF REGISTRATION FORM* How to Pull All of Your Station's Digital Tools Together Into OPTION 2: One Comprehensive Strategy 8:40 am - 4:30 pm: Seth Resler Digital Dot Connector for Jacobs Media Strategies WBA Engineering Day Sessions Facebook? Twitter? Search engine optimization? Google Analytics? With so many new tools available to broadcasters, it's easy to feel overwhelmed. In this session, Seth Resler, Digital Dot Connector for Jacobs Media Strategies, will show you how stations bring all of their different digital tools together in a single coherent strategy that impacts the bottom line. 1:30 pm - 3:15 pm: Job Career Fair 3:30 pm - 4:30 pm: EEO Session What's New With EEO at the FCC? David Oxenford Partner, Wilkinson Barker Knauer While it is always good to review the FCC's EEO rules, which we will do in this session, we'll also talk about some changes brought about by the new administration. Make sure your station stays out of trouble in your hiring practices by staying up to date on all that is new regarding EEO. 4:30 pm - 5:30 pm: Legislative Update

David Michelle Kelly Radandt Roger Brandon Oxenford Vetterkind WBA State Legislative Utnehmer Scholz Partner, Wilkinson WBA President & CEO Chair WBA Federal Partner, Barker Knauer Legislative Chair The Capitol Group 5:30 pm - 7:30 pm: Exhibit Reception 6:30 pm - 7:30 pm: Young Professionals/Mentor Gathering 7:30 pm - 10 pm: Dinner and Ice Cream Social and S’mores

6 Wisconsin Broadcaster | wi-broadcasters.org Please visit www.wi-broadcasters.org for more information on the WBA Summer Conference or to register.

THURSDAY, JUNE 15 7:30 am - 7:00 pm: Registration

8 am - 9:15 am: Business Breakfast 2:30 pm – 4 pm: 12:15 pm - 2:15 pm: Afternoon Sessions - Keynote Lunch Your Choice KEYNOTE ADDRESS: Balanced Conversations: FAKE NEWS FALLOUT Dick Record Steve Lavin Approach Challenging WBA Chair WBA Treasurer Jim Miklaszewski Conversations with While the bitter battle between Confidence President Trump and mainstream media continues to energize the Darcy Luoma debate, there are potentially Coaching and Consulting (DLCC) serious consequences from a long, drawn- You can call them anything Chris Bernier Michelle out escalation in this war of words. Both you want…difficult, fierce, WBA Secretary Vetterkind sides could see further erosion in the vital essential or crucial conversa- WBA President & CEO trust of the American people. tions. In the end though, they are all the Jim Miklaszewski will explore this topic with same. They are conversations that matter 9:15 am - 9:45 am: examples and quotes from some of the most and that are necessary for the Economic Update esteemed journalists and politicians. relationship to grow in a positive and In 1989 Jim was named NBC White House productive way. In this interactive and correspondent covering President George engaging session, participants will learn H.W, Bush during the with Iraq and skills that will help them effectively summits with and Boris engage in conversations with a Yeltsin on a nuclear weapons reduction colleague, customer, superior or Jason Joanis Erica Hill treaty. He remained in the White House for employee with confidence, courage and BMO Private Bank BMO Private Bank President ’s first term including his transition from Little Rock and his many trips compassion! This includes how to deliver abroad including Moscow and the Middle and receive clear and specific feedback, East. He was also a floor reporter at the and five steps to conduct successful 10 am – 12 pm: Morning Session Democratic and Republican conventions in balanced conversations. Using real-life From Surviving to 1996 and 2000. examples will help participants Thriving in Sales Prior to NBC, Miklaszewski was one of the understand how to immediately apply CNN “Originals” in 1980 where he logged the material in a concrete way. Derron Steenbergen considerable foreign and combat reporting Swagger Institute experience with battlefront coverage of the The Surviving to Thriving in Sales wars in Lebanon, El Salvador and the How to Use the Web session is a high energy, exciting Falkland Islands. He was also a CNN White to Generate More way to make your commission House Correspondent during President Sales Leads checks bigger. Learn simple steps often ’s first term in the White skipped or forgotten that will help you make House. Seth Resler more magic in your sales career. Derron Before joining CNN, Miklaszewski was a news Digital Dot Connector for Jacobs Media Steenbergen, President of the Swagger director and reporter at a number of radio Strategies Institute will motivate you to use creative stations in Texas and Wisconsin, including Does your sales team need approaches to prospecting, new business WIZM-LaCrosse, and WISM-Madison. more leads? Better leads? development and building better relation- Jacobs Medias' Digital Dot Connector, ships. Derron is one of the very best sales Local Broadcast Legends Seth Resler, shows you how to use the trainers, motivators and relatable sales guys internet to generate more leads and close you will ever meet. Thousands have left this Ben Jakel more sales for your TV or radio station. session with specific tips to make their William Lipman You’ll learn why the old method of prospecting for leads isn’t effective business more successful, and more Jack Martin importantly, how to have more fun doing it. anymore, how to engage advertisers Oh, and you will learn the six most powerful Terry Stake earlier in the decision-making process, words in sales and they are sure to change and how to send your salespeople in at your career. Recommended for all sellers the right time to close more deals. See page 27 for biographies. and managers. Surviving to Thriving in Sales. >

Wisconsin Broadcaster | May/June 2017 7 WBA Summer June 14-15, 2017 | Blue Harbor Resort, Sheboygan, WI Conference

5 pm - 6 pm: Hall of Fame Reception 6 pm - 7 pm: Hall of Fame Dinner Hall of Fame Inductees 7 pm - 8 pm: Hall of Fame Presentations

Co-Masters of Ceremonies

Ken Leonard Bill Larry Tom Koser Michelle Vetterkind Beno Charles Hurwitz Meiller Koser Radio Group WBA Foundation President & CEO See page 24 for biographies.

THANK YOU TO OUR PARTNERS & SPONSORS!

BMO A part of BMO Financial Group

Save the Date WBA 2018 Summer Conference June 20 - 21, 2018 Hilton Milwaukee City Center Home of the WBA Foundation Hall of Fame 509 W Wisconsin Ave, Milwaukee, WI 53203 | (414) 271-7250

8 Wisconsin Broadcaster | wi-broadcasters.org New resources for journalists Tornado covering racially sensitive issues warning tests successful The National Association of Alexander. “Our goal is to help journalists Broadcasters, in a joint initiative become more aware of racial and cultural issues, enabling them to provide a more On April 20 at 1:45 p.m. and 6:45 with the National Association of comprehensive portrait for audiences p.m., two statewide tests of the Broadcasters Education Foundation, through their reporting.” Tornado Warning EAS code were recently unveiled an online toolkit NAB partnered with the Radio Television conducted in Wisconsin. entitled “Awareness in Reporting” to Digital News Association in the The tests were highly successful, with help journalists and newsrooms development of the toolkit. Journalism all of the stations we were able to organizations of color, academics, monitor across the state carrying both develop greater skill in journalists, newsroom managers tests. The tests were originated covering race and and broadcast executives also independently by the five National racially sensitive news assisted in its creation. Weather Service (NWS) offices that serve stories. The toolkit separates Wisconsin, and those NWS offices did a recommendations to cater to good job of issuing the tests at the exact The resource was unveiled those working in four different same time in all areas leading to well at a kickoff event April 12 “Broadcasters have a areas of newsgathering: News synchronized tests statewide. This test at the Newseum, which Management/Leadership; day is another fine example of the close featured panel discussions unique position as Reporters, Producers and cooperation between your WBA and with journalists and local mirrors of society, Writers; Videographers; and Wisconsin’s broadcasters, NWS, and leaders involved in recent Corporate. The toolkit also Wisconsin Emergency Management race-related events. with a chance to provides recent examples to (WEM). reflect an accurate The toolkit was created in journalists of how broadcast After last year’s tests, WBA received response to increased picture of the stations devoted time and comments from some TV stations news coverage of issues resources to telling stories in communities requesting that the evening test be affecting communities of ways that provided context and run a bit earlier than the 6:55 p.m. time color stemming from civil they serve...” meaning during times of that was used last year, to give stations a unrest, including tension. wider window in which to air the test demonstrations following Journalists and the public are also before the 7 p.m. primetime police-involved shootings and immigration encouraged to continue a dialogue on programming begins. This year, WBA was reform protests, among others. The Twitter regarding news coverage of these able to honor this request by getting an resource provides suggestions and challenging issues using the hashtag agreement from all parties involved to recommendations for journalists and #awarenessinreporting. move the evening test 10 minutes earlier, newsroom executives to improve the to 6:45 p.m. Wisconsin stations voiced breadth, depth and accuracy of their news The “Awareness in Reporting” kickoff presented two panels that explored the appreciation for this time change, and coverage of potentially divisive issues. The WBA was happy to have been able to initiative also explores how positive news reporting of recent race-related events and their aftermath. The first panel, “Lessons negotiate this move. The 6:45 p.m. time stories can impact overall coverage of was used by the State of Minnesota as minority communities and foster a more Learned from Reporting on the Frontlines,” provided broadcast journalists a forum to well, in the test which ran concurrent collaborative relationship between with Wisconsin. reporters and the public. discuss recent occurrences of civil unrest in their cities. They provided their takeaways WBA thanks all Wisconsin “Local broadcasters play a vital role in our on reporting from the scene, including how broadcasters for your participation in democracy as ‘first informers,’ providing to prepare for potential demonstrations not only airing this year’s tests, but in timely, accurate and enlightening and precautions necessary when covering a the time you devoted to promoting the information to Americans about the topics crisis. tests in the week leading up to test day. affecting their communities,” said NAB Our partners NWS and WEM made it a President and CEO Gordon Smith. “At a time The second panel, “Conversation with Community Leaders,” featured Reverend point to tell us they were very impressed when issues of race relations have sparked by the number of PSAs and news stories new conversations throughout our society, Kenny Irby, community intervention director for the St. Petersburg Police they heard and saw that week, particu- NAB hopes this toolkit helps equip larly regarding the evening test taking journalists with the expertise to cover news Department, and Chief David Brown, ABC News contributor and retired Dallas police place for only the second year now. Your events fairly and accurately from all points WBA was very gratified to receive these of view.” chief. They spoke about how their relationship with local newsrooms, the compliments on your behalf, and we “Broadcasters have a unique position as impact of social media on information flow appreciate your efforts in making these mirrors of society, with a chance to reflect and the media protocols in place during tests a success. an accurate picture of the communities crisis situations. they serve,” said NABEF President Marcellus

Wisconsin Broadcaster | May/June 2017 9 2017 is the ‘Year of the Sales Manager’ Your WBA is partnering with Chris Lytle to • Preventing and Overcoming Broadcast Sales’ Toughest Objections make 2017 The Year of the Sales Manager. • More First Meetings: Getting in to See Those Hard-to-See Prospects As a WBA member, you can have full access to Instant • Advanced Consulting Skills for Broadcast Advertising Salespeople Sales Training. Members get an archive of 75 pre-planned sales training sessions. Then, • How to “Talk” Advertising With Your Prospects and Customers Today each week you’ll get an email from Chris to let you know about the new sales Instant You can brush up on your sales management skills with these webinars: Sales Training session. • Running Sales Training Sessions That Really Increase Sales Put “Wisconsin” in the subject line and email [email protected] the • Twelve Sales Management Lessons You Shouldn’t Have to Learn the Hard Way full name and email of the person who does the bulk of the sales training. You can link to • Scarce Talent: Finding and Hiring the Best Salespeople Supercharged Sales Management (instantsalestraining.com) now. It’s a compelling 53- • The Coaching Imperative: How Great Managers Get More Loyalty and Production minute video to make 2017 your year. from their Sellers As a bonus, you will also have access to all of the webinar recordings of this year’s Have a look at the site. I think you’ll want to be a part of this. Let Chris know soon. webinar series. Train new people or retrain your veterans with these sales Your sales management job just got a little easier. sessions: Local Sales Recruitment Program Hiring Sellers for 3. Wednesday, May 10, at 11 a.m. Additional Training How Do I Find the New Sellers? Today and Tomorrow If you think you can post an ad and find Resources Direct from your superstars, you may be mistaken! The WBA is working with Media Recruiting takes as much planning, focus Media Staffing Staffing Network to provide member and commitment as you give to landing stations with a new program, Local Media Staffing Network has also put together target accounts. Learn about where and Sales Recruitment. The program will additional training options for stations. These how to find potential sellers, how to reach help bring you the best and brightest are available to stations at a special price, listed out and court them to join your team while sellers. We’ve heard you: it’s difficult below. Stations interested in any of the putting in an accountability program to be to find and keep sellers. following services should register with Media sure your managers are doing what they Staffing Network: https://oab.formstack.com/ Since 1993, Media Staffing Network has need to find the candidates. Register now. forms/media_staffing_network. worked exclusively with media companies to help them hire sellers, managers and 4. Wednesday, June 14, at 11 a.m. 1. Webinar Handout Package ($50) various other positions. Hiring and retaining Can I Legally Ask That Question? This package is designed to accompany the people today is a different game than it Asking the right questions during an webinars and is provided to each company by used to be. interview is an art. Find out smarter ways to market. The handout package includes the Local Sales Recruitment is designed to help gain information along with a reminder of following: broadcasters find, hire and retain top sales what you can and cannot ask during Templates with each webinar including: talent. It isn’t an overnight, quick fix. It’s interviews; plus tips on building a better designed to change your entire hiring offer letter. Register now. o Sample sales job profile process with their expertise and experience. 5. Wednesday, July 12, at 11 a.m. o Sample recruitment ad, tips for recruitment Stations will find more effective tools and brochure, job postings tricks to help find people in their own Building and Keeping the Ideal markets. Companies in small and large Team o Tips on using LinkedIn o List of suggested social media sites to markets will be able to fine tune their We have all heard how there will be more review for job postings recruitment strategy and practices. turnover in the future with people expected to switch jobs more often so it is crucial to o Template of recruitment log Local Sales get them in and productive as soon as o Suggested calendar of when to recruit, possible. Hear what successful companies promote jobs Recruitment are doing to ramp up new hires and how to o Sample offer letter retain the ones you want by keeping staff Webinar Series engaged while building a better culture. o Tips of ideas to keep staff engaged There is no cost to participate in these o Tips on things to include in career page on The WBA is paying for member access to the webinars, but registration is required. Please website training program’s webinar series. The register at the WBA website in the events o Access to our portal for updated ideas and webinars take place once a month between section. All sessions will be archived and reference February and July, with topics to help not available on the WBA website for later only hire, but build and maintain a pipeline o Inclusion in our monthly email blast with viewing. of potential hires. All sessions will be hiring tips presented by Media Staffing Network 2. Review and Update of Current Hiring President & CEO Laurie Kahn. Tools ($750)

10 Wisconsin Broadcaster | wi-broadcasters.org Media Staffing Network will review and update your current Your WBA is offering to you as a hiring tools, including job profiles, offer letters and recruitment ads. This review service is available at a special price just for FREE member benefit, WBA members, and services will be provided for one year. the following webinar opportunities. 3. Marketing Package ($500) Media Staffing Network will provide you with copy for We appreciate your excellent support. recruitment on-air ads and social media, personalized LinkedIn profile coaching and coaching on setting up email blasts. This Webinar Opportunities service is offered at a discounted price for WBA members, and marketing services are available for one year. What Agencies Want From Their Media Partners 4. Career Page Assistance (ask for a quote) Guests: Ben Thomas, Buntin Group Media Staffing Network will review of your station’s website and career page with suggestions on how to better attract June 20 at 10 a.m. or June 22 at 3 p.m. CST candidates. Media sales is an ever-evolving profession. If you’re selling the 5. Sourcing Services same way you were just two years ago, you’re out of date. Learn what has changed in dealing with agencies, how they have If stations decide they prefer more hands-on assistance, Media Staffing Network can provide sourcing services, priced at a evolved, and what they want and need from you now. special rate for WBA members: o Sourcing local job seekers, forward to station for review and Un-Clog Your Sales Pipeline; Get Dead or Dying follow up Deals Moving Guest: TBA (minimum 40 hour package – $1,200) July 11 at 10 a.m. or July 13 at 3 p.m. CST o Sourcing local, non-job seekers, identify passive candidates, According to CSO Insights, 90 percent of projected deals don’t build a log that stations can use to track or market to in building a bench close when they are projected to close and 54 percent don’t close (minimum 40 hour package – $2,600) at all. This wreaks havoc on your projections and your income. Learn how to keep your pipeline clog-free and focus your time and o Call out to local names, passive candidates to encourage conversations with your station effort on the deals most likely to close. (minimum of 20 hour packages – $2,000) Note: Call out services cannot be provided without one of the Developing Effective Local Advertising sourcing plans. The goal is to start a station with a log of a Strategies minimum of 100 leads for solid potential candidates. Guest: TBD 6. Search (Quoted Independently) August 22 at 10 a.m. or August 24 at 3 p.m. CST Media Staffing Network can conduct searches for individual or 97 percent of people selling radio advertising today don’t have a multiple sellers. degree in marketing or advertising. With the proliferation of new ways to advertise, local advertisers are inundated with salespeople and shiny new toys. Now, more than ever, it’s critical for today’s broadcast profes- sional to be an expert resource on marketing and advertising for local businesses. Handling Objections Heroically Guest: TBD September 12 at 10 a.m. or September 14 at 3 p.m. CST Objections are inevitable, but they don’t have to be intimidating. Objections are a clear sign you’ve got your prospect right where you want them: engaged, emotionally invested, and serious enough to seek more information. Learn proven strategies for handling objections with courage and confidence.

Wisconsin Broadcaster | May/June 2017 11 Members in the Spotlight Mackenzie Martin – A Success Story Fresh from Eight months later, Mackenzie not radio and only hosts Morning Edition each television. The Macalester College, weekday on WXPR, she manages Wisconsin Mackenzie Martin the operations side of the radio Broadcasters applied for the station with positive energy and Association ability. In early February, Mackenzie continues to be Operations Director coordinated a complete digital such a forward- Pete position at WXPR. automation system upgrade at the thinking group; Rondello Mackenzie had a station. Not bad for someone who engaging not Fomer Station has been “in the biz” for less than only the wise Manager, WXPR solid IT nine veterans of TV background from work The Wisconsin months. and radio, but done while at school, I’m one of building bridges Broadcasters Associ- with the next experience in and a the folks ation continues to be with the generation of love for public media, white media profes- and a thirst to learn such a forward-thinking hair sionals – people who’s like Mackenzie more about the tech group; engaging not been around this Martin, who bring hope and vision to those side of radio business since I was who listen, watch, and trust in our message only the wise veterans and service. broadcasting. Mackenzie’s age. It is of TV and radio, but heartening to Thanks, WBA stakeholders, for believing Mackenzie was hired in mid-May observe Mackenzie’s enough to share some treasure to make the 2016. With some help from the building bridges with rise to success in her Media Technology Institute a reality for WBA Scholarship Fund, the next generation of work. Mackenzie and Mackenzie, and many others. Your efforts will Mackenzie attended the Media her contemporaries echo forward like radio waves for years to Technology Institute at La Crosse media professionals are the future of come. just one month later. Green Bay radio station marks 40 years

A Green Bay radio station is celebrating 40 years on the air. WIXX has been owned by Duke Wright’s Midwest Communications since WIXX is on air at 101.1 FM and launched its current Top 40 format on 1977, with Duke himself still running the day-to-day operations. WIXX Feb. 12, 1977. To mark the occasion, the station played back memories has been involved in countless local charity and community events, submitted by past DJs, WIXX listeners and jingles from years past. concerts, and airs the play-by-play and other Packers- related shows. Boasting one of the largest FM signals in America, WIXX became known as “The Big One.” Finally, listeners who stay local enjoy the opportunity to hear local news and events and stay up-to-date on the happenings in their local “A radio station is merely a studio, some equipment, a and community. They get to hear local play-by-play sports, they get to hear tower but when you add people, it becomes a living, breathing thing,” from local area business owners and experts, and they have the chance said Midwest Communications Vice President of Programming Jeff to participate in contests and promotions alongside their friends and McCarthy. “WIXX has been blessed to have awesome radio talents, neighbors. celebrities, and the most loyal and passionate listeners imaginable.”

12 Wisconsin Broadcaster | wi-broadcasters.org IN MEMORY IN MEMORY Terence Ladwig Michael Anthony Phillips 28-year TV engineering veteran dies Chippewa Valley broadcaster dies A Mount Horeb man who spent 28 A lifelong broadcaster with a career in the Chippewa Valley has years as a TV engineer in Madison has died. died.Terence Ladwig grew up in Wausau and went to UW-Madison to Michael Anthony Phillips was born in Tennessee and started his learn about electrical broadcasting career in college, getting his first full time job in 1970 engineering.“Shortly after the birth of at WDGY in Minneapolis. their first child, Terence landed his dream job as a According to his obituary, in 1975 at the age of 27, Phillips bought WMNE-AM in television broadcast engineer,” his obituary read. “He Menomonie with a partner and started Phillips Broadcasting, which grew to six spent the next 28 years at WKOW-TV in Madison, and major stations in the Chippewa Valley. served as union steward of his IBEW Local 715, until During his career, Phillips supported many community organizations and his retirement in 1994.”Ladwig earned his first charitable programs, in particular, the Toys for Tots program. He started a amateur radio license at age 15, according to his program in Dunn County in 1985 which has since expanded. obituary.“By 1962, he reached the highest level of “Mike will be remembered for his kindness, generosity, his genuine interest in amateur radio operation: Extra Class. He was proud people, his entrepreneurial ‘anything is possible’ spirit, but most of all for his of his call sign: W9CFN. He was a charter life member unremitting SMILE,” his obituary read. of the American Radio Relay League.” Phillips died March 5. He was 69. A private memorial service for the family is Ladwig’s life was saved in 1995 by a kidney donor. being planned for this spring. “Terence was an incurable tinkerer, and also enjoyed The family has selected the Eau Claire YMCA to receive memorials in Phillips’ many other hobbies throughout his life, including name. During the later stages of Mike’s dementia he participated in programs at amateur radio, model trains, all things World War II, the YMCA which contributed to helping maintain quality to his life. The Eau his large library of fiction and history books and Claire YMCA is a “Dementia Friendly” organization. Memorials can be mailed to: movies, growing vegetables in two large gardens, Eau Claire YMCA, c/o Ken Van Es, Executive Director, 700 Graham Avenue, Eau and cooking on his Weber grill, especially the annual Claire, WI 54701. Thanksgiving turkey.” Ladwig was 79.

Wisconsin Broadcaster | May/June 2017 13 Members in the Spotlight Radio station helps rescue dogs of Wyoming, The Mascot Theory, Locksley, Kyle Megna & the Monsoons, Gabe Burdulis, Seasaw, Trapper Schoepp & the Shades, and A Green Bay area radio station took part in an effort to rescue dogs Buffalo Gospel. from an animal shelter in Mississippi and bring them to a shelter in Wisconsin. All vinyl records come with a free digital download of the album. At the end of The Keep Wisconsin Warm/Cool Fund is a statewide non-profit January, staff from charitable effort that steps in to keep the heat and power on for WHBY joined a thousands of elderly, people with disabilities, veterans and working team from the Fox families with young children in crisis. Valley Humane Shows to celebrate the album’s release were held in Appleton and Association that Madison and featured performances by The Mascot Theory, Kyle made the trip and Megna and the Monsoons, Future Stuff, Seasaw, and Jesse (of documented the Locksley). project they titled “Bark Bus.” They Madison TV station adds drone brought dozens of dogs back to a shelter in northeast Wisconsin. WKOW-TV in Madison is joining a The effort also raised money and collected supplies for animal shelters. growing number of stations adding drone footage into its newscasts. Radio Milwaukee celebrates 10 years WKOW’s drone, 27 Sky Track, is equipped A self-supporting, non-profit radio station in Milwaukee is with a high definition video camera it can celebrating its 10th birthday. use to cover traffic events, weather news, daily news stories and 88Nine Radio Milwaukee (WYMS-FM) breaking news in south central Wisconsin. marked the date, Feb. 26, when it “The aerial images from our drone will greatly enhance the kind of went on the air a decade ago. news coverage we can offer to our viewers,” said 27 News Director Ed The station has become recognized Reams. for its unique mix of new and WKOW’s drone is operated by an on-staff FAA drone pilot. The Milwaukee music; its “community newsroom plans to expand its fleet of pilots and drones. stories” features; and for fostering community engagement and positive change. During its anniversary year, the station is planning a series of special events including an all-day street concert on June 24 featuring national and local acts and a gala dinner on June 22 honoring donors and founders. The station is also launching new programming, including a narrative audio and video series, “In The Wings: Bringing Our Community to Center Stage,” that each month this year will highlight the positive work of Milwaukee individuals, starting in March with a focus on the city’s food culture. “Radio Milwaukee has come so far in just 10 years, from its beginnings in a basement at to our $2.8 million state-of- Radio network raises $377K to help homeless the art studio and performance complex in the Walker’s Point neighborhood,” Radio Milwaukee Executive Director Glenn Kleiman The Family radio network, 91.9/91.5 and 88.5 in Appleton, helped raise said. “We’re proud that we’ve been able to bring great music and $377,000 worth of new hygiene and cleaning products to donate to stories to Milwaukee for 10 years and have an even greater impact on local crisis programs in 15 northeast and central Wisconsin the Milwaukee community.” communities. The non-profit Radio Milwaukee organization operates WYMS through In its 25th year, “Help for the Homeless” has provided $2.5 million worth an operating agreement with the Milwaukee Public Schools, which of hygiene supplies to local crisis programs and those they serve. owns the frequency. “The toothpaste, shampoo and deodorant that I received this week is going to make a big difference in how I feel going to work every day,“ Charity album features Wisconsin said Cecelia at The Neighbors’ Place in Wausau.“ This helps me stretch artists the money I do have for my kids and other essentials that I’m not able to buy otherwise. This community is so generous. Thank you! A vinyl-exclusive charity album featuring The Family works with area homeless coalitions, inviting people to artists with strong Wisconsin ties will donate hygiene and cleaning items to their local crisis programs to benefit Keep Wisconsin Warm/Cool Fund. help them direct their limited funds to providing qualified staff, Stone After Stone Records in Madison counseling, shelter, and food to those they serve. released Wisconsin Vinyl Collective: Volume Eighty-nine crisis agencies will benefit from the donations, and 820 One on Record Store Day, April 22, at most local businesses, churches and schools participated by placing independent record stores in Wisconsin. collection boxes in their high traffic areas and inviting their own staff, The album features the BoDeans, Cory Chisel & Adriel Denae, Emperors members and students to donate for three weeks this spring.

14 Wisconsin Broadcaster | wi-broadcasters.org Members in the Spotlight

Baun retires after 50 years By Emily M. Reigart This article originally appeared on radiomagonline.com. Terrence M. “Terry” what is needed. Through his actions and initia- he also conducted inspections for associations Baun (CPBE, AMD, tives Terry has been a game changer for the in Indiana, Michigan and Ohio. CBNT) has broadcast industry.” He also initiated the 24-hour hotline for announced his Baun was first elected to the national SBE Wisconsin engineers through the WBA, which retirement. Board of Directors in 1987, serving a two- he manned 24 hours a day, seven days a week. Baun most recently worked for the Wisconsin year term and was elected to a three-year term Other state broadcast associations have since Educational Communications Board as in 1991, but he was elected national vice adopted this program as a model for their own director of engineering and operations, where president in the fall of 1993 and served in that emergency hotlines. he oversaw the engineering and operations of position for two years before being elected to Baun implemented the planning process the delivery system for two consecutive terms as national president. for the next generation of the Broadcast and Television throughout the state. He has been a member of the SBE National Interconnect that delivers Wisconsin Public Baun began his broadcasting career in 1967 Certification Committee for almost two Radio, Wisconsin Public TV, EAS and Amber at Milwaukee classical music station decades, serving as its chairman for several Alert programming throughout the state. WFMR(FM), and joined the Society of years and also developing a computer He has worked on the partnership model Broadcast Engineers’s Chapter 28 nine years networking technologist course — which between the Wisconsin Educational Communi- later. After ten years at WFMR, he moved into provides training for the the SBE Certified cations Board and the University on WPR and corporate engineering and also formed Broadcast Networking Technologist certifi- TV issues. consulting firm Criterion Broadcast Services. cation. Baun also helped to develop the SBE Baun also implemented a paperless He has also worked for Sudbrink Broadcasting, AM Directional Specialist certification, reporting system for engineering updates Multimedia Broadcasting and Cumulus providing many of the essay questions. from field staff, which enables ECB Broadcasting. In addition to serving in several leadership engineering staff throughout Wisconsin to Over the course of his career, Baun’s capacities for Chapter 28, Baun also served as have a better understanding of projects and accomplishments and contributions have Certification Committee chair for Chapter 25 in issues at each site. been widely recognized by the engineering Indianapolis. He is a member of the Audio Engineering community. He is a recipient of the SBE One of his most memorable contributions Society and the Association of Federal Lifetime Achievement Award, was named the as a Wisconsin broadcaster was serving as Communications Consulting Engineers. He SBE’s Broadcast Engineer of the Year in 1991, one of the original members of the also served on the Milwaukee Area Technical an SBE fellow and 2003 SBE Educator of the Wisconsin Broadcasters Association College Broadcast Communications Engineer Year. In 2004, Baun was inducted into the Summer Engineering Conference Steering Advisory Committee. Wisconsin Broadcasters Association Committee. In 2012, Baun also founded the Baun is a Radio World and Broadcast Foundation Hall of Fame. Media Technology Institute, a four-day series Engineering contributor, and he co-authored “Terry Baun is the consummate example of of seminars designed to educate about a chapter on Facilities Documentation in the servant leadership,” said Wisconsin broadcast engineering and technology in the NAB Engineering Handbook. Broadcasters Association President and CEO digital age, which is held in conjunction with Michelle Vetterkind. “He has dedicated his the WBA’s summer conference. “We are so proud in Wisconsin to claim Terry Baun as one of our own,” said Vetterkind. “We career to meeting the needs of students, Baun was also an architect of the WBA’s could not be happier for him in his retirement. scholars, colleagues, broadcast stations and Alternative Broadcast Station Inspection We know he will remain active within the the broadcast industry. His approach has been Program, serving as its chief inspector for industry in Wisconsin and nationally.” to look beyond what is wanted and to assess more than a decade, beginning in 1995; and 36-year veteran Milwaukee journalist retires A Milwaukee TV journalist is retiring after 36 “I was extremely blessed to land on the tarmac of a great family-oriented years at WISN-TV. company in Hearst Television and WISN 12. After the many changes we Mike Anderson retired March 31. He started at went through together over the past 36 years, the one constant was WISN in 1981 and served as a news anchor and always my reserved seat at the family table,” said Anderson. “Many reporter. thanks to my God, to my mother, to the company, to my colleagues, and to the people of Milwaukee for gracing me the privilege to live and work “Mike is a staple of not only this television station, but of the entire among you as family.” community,” said Jan Wade, president and general manager of WISN 12. “Everywhere I go, people know Mike Anderson. He has an uncanny ability Anderson attended Louisiana State University and the Career Academy to capture the humanity of each story, and bring clarity to chaotic events. School of Broadcast Journalism. He began his professional career in He is a wonderful journalist and storyteller. His talents and expertise, plus Birmingham, Alabama, working as a radio journalist and then transi- his friendship and smile, will be sorely missed in our building.” tioning into television news. Prior to working at WISN 12, Anderson worked as a news anchor and reporter at KIRO-TV in Seattle, Washington. Anderson has produced breakthrough news reports about issues involving racial inequality, economic development, local governance, “In my short amount of time at WISN 12, it's become immediately political upheaval, and inner-city violence, including award-winning evident how beloved Mike is by his co-workers and his community,” said documentaries “Children in the Line of Fire” and “Solutions to Violence.” Ben Hart, news director of WISN 12. “He’s a mainstay of Milwaukee, and He covered the aftermath of Hurricane Katrina in his hometown of New his pointed, yet empathetic approach has informed generations for Orleans, and interviewed four U.S. presidents. decades.”

Wisconsin Broadcaster | May/June 2017 15 Members in the Spotlight WPR marks 100 years serving Wisconsin In 1917, a small group of Wisconsinites gathered According to UW--‐Extension Chancellor Cathy Sandeen, the vision of extension education was instrumental to developing the public media at the Madison home of University of Wisconsin - values Wisconsin audiences still experience on WPR and WPT. “The Madison Physics Professor Earle Terry to witness weather might not seem like a big breakthrough, but for farmers at the the launch of in the state. time, access to scientific forecasting was game-changing, and data on crop prices leveled the economic playing field, putting them in a There was no fanfare; there were no crowds, just a better position to profit in the open market,” she said. small group of scientists and students who were “Today, WPR, WPT and UW-Extension remain committed to providing committed to using new technologies to enhance free access to information that life across the state — a commitment that remains allows Wisconsinites the “Today, WPR, WPT and opportunity to chart their own at the heart of everything Wisconsin Public Radio UW-Extension remain course, to make up their own and Wisconsin Public Television do to this day. committed to minds, and to shape their communities,” Sandeen said. “We providing free access are incredibly proud of WPR and to information that WPT and hope all of Wisconsin will join us in celebrating their allows Wisconsinites service to the state and their the opportunity to leadership in educational broadcasting nationally.” chart their own The collaboration between public course, to make up broadcasting and public their own minds, and instruction in Wisconsin expanded in the 1930s when WPR to shape their launched educational School of communities,” the Air programs to serve the more than 4,000 one-room Aline Hazard, right, was one of WPR’s most popular hosts from the 1930s to the 1960s schoolhouses in the state. Programs like “Let’s Sing,” “Let’s Draw,” “Afield With Ranger Mac” and “Rhythm and Games” engaged students and saved schools and the “By all accounts, we’re the oldest public radio station in the nation and state money by providing urban and rural schools access to free, high- one of the oldest continuously broadcasting radio stations of any kind quality instruction that met state standards. in the country — we’re even older than the BBC,” noted Mike Crane, director of WPR. “When Terry demonstrated voice and music broadcasting in 1917, he was really introducing a significant change in how the world would share information and connect, and it continues to be life changing to this day.” The history of public broadcasting in the state is really two stories: one of The history of public technological innovation and one of broadcasting in the program innovation. While UW state is really two professors and students were developing the that stories: one of would make radio possible – technological crafting fragile vacuum tubes by hand in the lab – educators at the innovation and one of recently established University of program innovation. Wisconsin - Extension Division were wondering if the new technology could help the state’s mostly rural families improve their lot in life. WPR Co-Founder and UW-Madison Physics Professor Earle M. Terry in his radio lab “When our founders decided what they should broadcast first with the The innovations continued as College of the Air programs were new wireless technology, what did they choose? The two things that designed for adults unable to afford tuition during the Great would benefit the most people in Wisconsin — weather forecasts and Depression, and a host of home economics and farm programs were crop prices,” Crane said. Among many broadcast “firsts”, WPR was the created to benefit Wisconsin’s mostly rural families. Traditional topics, first station in the nation — public or private — to offer regularly such as economics, science, and literature were taught on the radio, scheduled weather forecasts. “Public service was really the foundation alongside practical instruction in family health and even typing. of those early innovations and it still drives everything we do on air, With the arrival of television in 1954, WPT embraced WPR’s educational online and in communities across the state,” he said. mission with original and award-winning children’s programs, even

16 Wisconsin Broadcaster | wi-broadcasters.org Before the web, before social media, the Ideas Network gave Wiscon- sinites the opportunity to share their own knowledge and to question experts, researchers, government agencies and elected officials about their ideas. A lot has changed in the past 100 years, but according to Crane, WPR and WPT’s guiding principles have not. “If there’s anything I would want Wisconsinites to know about us, it’s that we remain committed to always reflecting Wisconsin’s diverse perspectives, experiences and cultures today and tomorrow. The people of Wisconsin are the thread that runs through everything we do. Their hopes and needs bind our past, present and future together.” WPR and WPT are celebrating 100 years of public broadcasting in Wisconsin with a series of special events around the state, special broadcast promotions, and a centennial microsite that includes an interactive timeline and a place where anyone can share their stories. Visit wpr.org/100 to learn more.

Peg Bolger n the studios at Radio Hall in the 1940s before the advent of PBS. “There was a lot of important, early work here that people might not know about,” said Jon Miskowski, director of WPT. “‘The Friendly Giant,’ which became our first national show in the 1950s, changed many families’ understanding of what television could do,” he said. The program, hosted by WPR’s Bob Homme, became a national model for educational television and was beloved by children across the U.S. and Canada for decades. In 1967, 50 years after the launch of Wisconsin public broadcasting, the U.S. Congress established the Corporation for Public Broadcasting, which created PBS and NPR a few years later. Both organizations turned to Wisconsin for direction. NPR hired Bill Siemering, who worked at WPR while in high school and college, as their first program director. Siemering, who went on to win a MacArthur “Genius” Grant for his lifetime of work in educational radio around the world, wrote the NPR charter and helped create the organization’s first national news program, “All Things Considered,” with another WPR alum, Jack Mitchell. And that famous “All Things Considered” theme song? It was written by WPR’s Don Voegeli here in Wisconsin. In the 1970s, the Wisconsin Educational Communications Board was Share your photos created to ensure that communities across the state had equal access to the early learning and general educational content on public from the past television. “In addition to maintaining the network of broadcast towers and technology around the state, our focus has been on supporting When is the last time you looked at those compelling educational content for public, private and home-- photos from when you started in ‐schooled children in the state,” Gene Purcell, executive director of the broadcasting? ECB, said. And, like radio and television, some of the ECB’s work has served a national audience of students and teachers. Dust them off and share them “For decades, WPT and the ECB have gone beyond broadcast to help with your fellow broadcasters. teachers teach and students learn with original, Wisconsin-focused, proven educational content,” Miskowski said. “We’re excited about what The WBA wants to collect your photos to share them with we’ve been able to do online, and now we’re exploring virtual reality members who might enjoy seeing people and places from the for education.” past. Perhaps you’ve got a photo of someone but can’t remember the name? We bet one of your fellow members might know it. Over the years, as WPR and WPT built a statewide network of stations to ensure equal access to information and education, they also Send your photos to [email protected]. Tell us connected the state. Those connections and a belief that Wisconsinites whatever you know about the photo, including names. Don’t have should have access not just to listen, but to also talk to each other, led them digitized? Don’t have a scanner? Try using your smart phone to the creation of the Ideas Network in the 1990s. to take a picture of the photo. Find a well-lit room and do your best to avoid shadows and glare.

Wisconsin Broadcaster | May/June 2017 17 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Getting media into the home with Alexa

The past fifteen years have we will be releasing the results of our there’s nothing stopping 13th annual Techsurvey, where we’ve about incredible disruption found that not only does 11 pecent of you from monetizing to broadcasters. the sample own one, but it’s a rare your voice commands It used to be so simple – you created a device in that it is as popular with with a brief (we 24-hour stream of programming, sent it millennials as it is with baby boomers. out from your tower to a specific This is pretty huge penetration for a recommend ten seconds, Paul Jacobs broadcast area, generated ratings, and device and category that is less than no more than fifteen) you were in business. two years old. pre-roll announcement Then along came technology that We have been studying this changed everything – from a sponsor. It used to be so simple DVR’s put the power of new category, and believe The voice commands are called “skills” scheduling into the – you created a that it actually isn’t and while some stations have staff that hands of the view. can create them, the cost of entry is 24-hour stream of Smartphones became disruptive and is potentially relatively low to develop simple as well programming, sent it the “Swiss Army Knife” additive for broadcasters. as complex skills, and there are of media, enabling out from your tower companies already moving into the consumers to be able For example, when was the last time space (full disclosure, our company has to a specific broadcast to listen to audio, watch you tried to buy a radio for your home at Best Buy? It’s almost impossible. As a as well). area, generated video, read the news, share everything, and result, radio listening in the home has While we realize that it ratings, and you were more all in the palm been slowly declining. But with these new devices, your stream is a voice seems that every few in business. of their hand. And on and on. command away via the Echo sitting on months we encounter your kitchen counter: “Alexa, play Anyone who thinks that WWWW.” “the NEXT big thing,” the technology wave has For radio stations, there is additional there is ample evidence opportunity in the podcast and on- crested is making a mistake, demand audio space, and other that getting your radio because there’s a new applications that we’re currently or television station onto gadget on the market working on. Amazon’s Echo platform For television stations (as well as radio that’s being adopted stations), a great way to expand viewer (Google Home availability rapidly by consumers – connection is by creating brief news will come later) is a smart headlines, weather reports, or even in-home voice activation traffic reports that can be easily way to expand your content devices like the Amazon accessed by your audience while they delivery as well as your are getting ready to start their day, or audience engagement. Echo and Google Home. simply want to check in to see what’s Adoption of these devices is happening happening in the world. Jacobs Media is pleased to provide quickly, and sales this past holiday On top of broadening digital consulting as a free service to season were brisk. Priced well below WBA members. For questions, please $200 (you can buy the Amazon Dot for access to your content, contact Paul Jacobs at paul@jacobs- $59), it was a hot gift item. In two weeks media.com.

WBA Awards for Excellence Start saving your 2017 entries for the Wisconsin WBA Awards for Broadcasters Excellence! Association Find out more at www.wi-broadcasters.org

18 Wisconsin Broadcaster | wi-broadcasters.org Halsted Honored Awards recognize open government

Gilman Halsted, a two citizens, two journalists, opposed efforts to reduce transparency of one fired government worker campaign donors and gut the open records retired Wisconsin and one small but gutsy law through the state budget. Public Radio Wisconsin newspaper. reporter who Open Records Scoop of the Year “For more than 15 years, Gil In a banner year for reporting that drew on produced award- The winners are: Halsted turned a bright light public records, the council picked two major winning examina- Citizen Openness Award (“Copee”) projects involving threats to vulnerable on Wisconsin’s criminal tions of the state’s This category was a tie. John populations. Katelyn Ferral, of The Capital justice system, covering Krueger, an Appleton parent, Times, exposed the dismal conditions at a state criminal justice everything from state won for suing the Appleton veterans facility in King, Wisconsin, which drew system, was Supreme Court decisions to Area School District for not state and federal attention. And Patrick Marley of the Milwaukee Journal Sentinel, honored on March the grievances of people letting him attend meetings of a committee formed in joined by other reporters, documented 30 as the 2017 locked behind bars...” response to his concerns, a shocking abuses at two state juvenile prisons, recipient of the case now pending before the prompting increased oversight and federal investigations. Distinguished Wisconsin state Supreme Court. So did Lance Fena, who insisted on his right to make a video recording Whistleblower of the Year (“Whoopee”) Watchdog Award. at a Milton School Board meeting, as the law Longtime federal employee Ronald Klym blew Halsted spoke at the Wisconsin Watchdog allows. The board not only backed down, it the whistle on what the news outlet Watchdog.org Awards reception and dinner about how his subsequently began live-streaming its called “incompetence, misconduct and long long career in broadcasting led to a new career proceedings. case delays” at a Milwaukee disability office. He in retirement advocating for inmates in was allegedly subjected to increased workload Wisconsin’s prison system. Media Openness Award (“Mopee”) The winner is the New Richmond News, a and other harassment before being fired in “For more than 15 years, Gil Halsted turned a August. “I am being punished because I am a bright light on Wisconsin’s criminal justice small newspaper in St. Croix County which after three years won its case challenging whistleblower,” Klym said at the time. Now he’s system, covering everything from state being honored for it. Supreme Court decisions to the grievances of wholesale records redactions by law enforcement agencies all around the state. The people locked behind bars,” said Bill Lueders, No Friend of Openness (“Nopee”) resulting decision, rendered by a state appeals president of the Wisconsin Freedom of This unwelcome award goes to the Wisconsin Information Council. court in May, brought a measure of clarity to what had been chaos. Department of Corrections. The Milwaukee Halsted produced spot stories and features for Journal Sentinel in June cataloged an array of NPR’s Morning Edition and All Things Political Openness Award (“Popee”) DOC denials and delays, including those Considered, as well as public radio news Winner Cory Mason, a Democratic lawmaker concerning the state’s troubled juvenile magazines. from Racine, continues to push to end the prisons. In September, the agency proceeded The Wisconsin Watchdog Awards event also ability of legislative party caucuses to meet in with a plan to immediately destroy training honored recipients of the Freedom of secret. Mason, in the past, has also broken videos after earlier spiking plans to do so. And Information Council’s annual Openness ranks with some members of his party to make DOC Secretary Ed Wall was fired for writing to Awards, or Opees, for their work promoting the Wisconsin Interscholastic Athletic Associ- another state official at home with the express open government. This year’s winners included ation subject to state openness laws, and goal of avoiding the open records law.

Wisconsin Broadcaster | May/June 2017 19 National Association of Broadcasters Show Review April 22 - 27, 2017 | Las Vegas Convention Center 103,443 people from 161 countries attended this year’s NAB Show.

National Alliance of State Broadcasters Associations (NASBA) enjoyed a private meeting with new FCC Chair Ajit Pai.

Vetterkind & Baun with WBA Members at the Technology Luncheon

The NextGenTV Hub (Powered by ATSC 3.0) was a hotspot (and a hot topic) at this year’s NAB Vetterkind with WBA Young Professional Reid Magnum Vetterkind with former Wisconsin Broadcaster Jeff Schmidt (now Senior VP of Professional Development for the Radio Advertising Bureau)

New WBA Board Member Jeff Welton shows off the Nautel Booth

Radio in the Automobile (and what we’ll see in the future) – another hot topic at this year’s NAB

20 Wisconsin Broadcaster | wi-broadcasters.org WBA reaching out to diverse communities

The WBA is initiating an effort to reach out to Wisconsin’s diverse communities. While you will hear much more about this effort in the coming months, we’re already getting started. Lupita Montoto from La Movida in Madison translated our “Your WBA Serving You” flyer, which we’ve linked on the WBA homepage next to the English version. Thank you, Lupita. Look for more changes like this in the future, and expect to see more about this topic in future newsletters. Our efforts will likely involve numerous markets in Wisconsin.

• Pronunciation guide for Wisconsin cities, You never have to guess. towns, villages, and elected officials d • Concise summaries regarding Wisconsin Know your rights as a laws including open meetings/records d reporter/ photographer. • Wisconsin laws and regulations regarding media covering crime scenes, Know where you can fire, and police emergencies d and can’t go. • How Wisconsin government and courts are set up plus rules and regulations about covering meetings Quickly get up to speed d on Wisconsin structure. WBA Newsroom Follow us on Twitter where we showcase the great work being done in broadcast newsrooms statewide. @WBANewsroom | WBANewsroom.org

Wisconsin Broadcaster | May/June 2017 21 Walker Broadcast Management Institute names new graduates

Nine new Walker Broadcast Management Institute graduates marked their end to the three year cycle of classes on April 20. The graduates were serenaded with Pomp and Circumstance at the Fluno Center on the UW- Madison campus during a graduation ceremony. The students and recent Institute graduates heard from Deb Houden, PhD, an adjunct faculty member at the Wisconsin School of Business who talked about negotiation. The graduation means nine positions are open for next year’s incoming class. The classes run in three year cycles, but students can join any year. This year’s graduates are: Bruce Barrows, WNWC-FM Merry Ewing, WPTA-TV Jill Genter, WKOW-TV Brad Heinkel, WAOW-TV Justin Hull, Woodward Radio Jessica Laszewski, Gray Television Ed Reams, WKOW-TV Brenda Schultz, WOMT-FM Nancy Stillwell, Madison College

22 Wisconsin Broadcaster | wi-broadcasters.org WBA 2017 Doug Chickering WIAA Sports Workshop Thursday, August 3, 2017 | Miller Park

The game is at 1:10 p.m. vs. the St. Louis Cardinals. Speakers and details will be announced soon.

This event is underwritten by the Wisconsin Stations of Quincy Media, Inc.

Register at www.wi-broadcasters.org

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org OFFICERS President & CEO Bruce Grassman Jill Sommers Chair of the Board Michelle Vetterkind, CAE Results Broadcasting, Shawano Retired Wisconsin Broadcaster Wisconsin Broadcasters Association Foundation David Sanks Bill Hurwitz Chuck Steinmetz Sanks Communications, Madison BOARD OF DIRECTORS Retired Wisconsin Broadcaster WITI-TV, Milwaukee Vice Chair R. Perry Kidder Scott M. Trentadue Laurin Jorstad Chris Bernier Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Radio Plus, Fond du Lac Retired Wisconsin Broadcaster Tom Koser Secretary Keith Bratel Roger Utnehmer Dick Record WAQE-AM/FM/WJMC-AM/FM/WKFX-FM iHeartMedia, Madison Rice Lake DoorCountyDailyNews.com Family Radio, La Crosse Sturgeon Bay Scott Chorski Treasurer Dean Maytag Tom Walker WKBT-TV, La Crosse Retired Wisconsin Broadcaster Jan Wade WISN-TV, Milwaukee Mid-West Family Broadcasting, Madison Nancy Douglass Kelly Radandt WLKG-FM, Lake Geneva Woodward Radio Group Appleton/Green Bay

Wisconsin Broadcaster | May/June 2017 23 WBA Foundation Hall of Fame Hall of Fame Inductees Four names to be added to Ken Beno Ken Beno is dedicated to sharing his passion for broadcasting with high school and college students WBA Foundation Hall of Fame in the state and beyond. His career has enriched the broadcasting industry in Wisconsin and forged a path The Wisconsin Broadcasters Hall of Fame television events for decades. In fact, to state, regional and national was created in 1989 to honor broadcasters even today a large television tower still broadcasting careers for many of that have devoted a minimum of 15 years stands atop the hotel. Ben Marcus, the his students. As chair of the to the broadcasting industry including a founder of the Marcus Corporation, at Wisconsin Broadcasters Associ- minimum of 10 years as a Wisconsin one time owned and operated several ation Education Committee since broadcaster. The award recognizes an radio stations in Southeastern Wisconsin; 2001, Beno established individual’s history of exemplary leadership Mr. Marcus, and the family have always innovative student outreach in community and statewide service as a been a true friend of local, over the air ranging from high school presen- broadcast professional. radio. tations, to a Radio Marketing Professional certifi- The first twelve members of the Hall of Mr. Marcus was the founder of the cation through the Radio Advertising Bureau for Fame were inducted during the 1989 WBA Children’s Variety Club of Wisconsin, a college students, to an annual student seminar. Summer Conference. Since 1989, 136 major charity that tied into Wisconsin outstanding broadcasters have been radio and television stations for decades. In 2002, he founded the WBA Student Awards for honored with Hall of Fame inductions. To have a major wing in a major Marcus Excellence competition, which has since seen a Inductees are chosen each year from hotel displaying the Wisconsin four-fold increase in entries. nominations by WBA members, family Broadcasters Hall of Fame is a marriage Beno, an Illinois native, began his radio career at WINI members and friends. Broadcasters who that can only be described as perfect!” Radio in Murphysboro, Illinois. He earned his have been inducted into the Hall of Fame The Wisconsin Broadcasters Hall of Fame bachelor’s degree at Southern Illinois University include managers, personalities, engineers, also has a permanent, virtual display at the Carbondale and received his master’s degree from reporters, educators and those online Wisconsin Museum of Broadcasting Eastern Illinois University. He taught broadcasting at broadcasting pioneers who were all of the which debuted in 2009 at www.wisconsin- Lake Land College in Illinois for many years and above. broadcastingmuseum.org, where the founded the college radio station. He also became Wisconsin Broadcasters Hall of Fame Four broadcasters will receive this presti- the first station manager of WEIU-TV in Charleston, Gallery is one of our major attractions. gious honor in 2017. They are: Ken Beno, Illinois. Beno joined the WBA in 1991 and has been Leonard Charles, Bill Hurwitz, and Larry The WBA Foundation has been dedicated instrumental in developing the future of Meiller. to the completion of commemorative broadcasting ever since. In October 1989, Alfred C. Sykes, then videos for all Hall of Fame members and we Chairman of the Federal Communications are most proud to announce that as of Commission, came to Wisconsin to formally 2017, commemorative videos have been Leonard Charles dedicate a Hall of Fame display, including completed for all 136 Hall of Fame plaques honoring the inductees, at the members. WBA Hall of Fame Video Leonard Charles is one of the greatest State Historical Society of Wisconsin Library Executive Producer Jane Bartell worked contributors to the advancement of local, in Madison. In 2010, due to remodeling of with other producers, all of whom have state and national broadcast engineering. the SHSW facility, the display was removed produced Hall of Fame videos in the past, and put in storage. to complete the videos for past Hall of During his remarkable career, Charles helped lead the Fame members. We’re pleased to announce The display now resides at the Hilton television industry through rapid changes in that a video display, now featuring all of Milwaukee City Center. In the words of technology and his contributions our Hall of Famers, is part of the Hilton Hall Bill Hurwitz, WBA Foundation Board have made the Wisconsin of Fame display and is now fully Member (and one of this year’s Hall of Broadcasters Association a operational thanks to Susan Lewandowski. Fame inductees), who was instrumental national leader in broadcast It’s something everyone should see. in securing the location: engineering. He serves on policy- We hope to see you all at the 2017 Hall of setting national committees that “The location in downtown Milwaukee to Fame festivities at the Blue Harbor Resort in will continue to shape the display the WBA Hall of Fame is perfect Sheboygan on Thursday, June 15. The event industry for years to come. as one of the grandest hotels in the state will begin with the Hall of Fame Reception represents our best of the best from all Charles began his career in 1974, working for a at 5 p.m., with a banquet in honor of the over the state. The Hilton hotel in variety of midwestern radio stations before joining inductees, and the inductions following at downtown Milwaukee has always been a Madison-based Morgan Murphy Media in 1988. 6 p.m. favorite venue for many radio and

24 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation Report

Today he serves as director of engineering of the company’s Midwest Hall Of Fame Inductees Division, overseeing technical operations in television, radio and multimedia throughout the upper Midwest. Leonard serves on the 1989 1998 2008 Technology Committee and the Next Generation Broadcast Platform Walter Damm Jean Gitz Bassett Willie Davis Committee at the National Association of Broadcasters. Richard Dudley Howard Emich Terry Havel Haydn Evans Jim Tomlin Jonathan Little He leads the award-winning WBA Broadcasters Clinic and is a member of William Forrest Jim Wulliman Mike McCormick the Wisconsin Emergency Communications Committee. Among his many Earl Gillespie Mark Zelich honors, he has twice been named Engineer of the Year by the national Ben Hovel 2009 Society of Broadcast Engineers and was the 2013 recipient of the NAB Eddy Jason 1999 Tommy Lee Bychinski Achievement in Engineering Award. Joseph W. Killeen Woods O. Dreyfus Charlie & Mike Kearns Ben A. Laird Joe Laughlin R. Perry Kidder Harold McCarty Jack Lee Paul LeSage Bill Hurwitz Morgan Murphy Terry Shockley Bruce Wallace 2010 Bill Hurwitz is responsible for some of the most significant advertising and 1990 2000 sales advancements in the history of Wisconsin broadcasting. Mike Gousha Gerald Bartell Larry Busse Bruce Grassman His 44-year career has been filled with record-setting sales achieve- Sidney Bliss Dr. Ruane Hill John Hoffland Thomas Bolger Duke Wright John Laabs ments, leadership in the growth of broadcasting in Wisconsin and George Comte Earle Terry beyond, and vital contributions to the betterment of Charles Dickoff 2001 the Wisconsin Broadcasters Association. George Frechette Bob Barry 2011 Nathan Goetz Bob Dailey Eddie Doucette Hurwitz began his broadcasting career in 1973, Charles Hanson Dick Record Laurin Jorstad working in sales at WQFM-FM in Milwaukee. After a William E. Walker Dr. Robert Snyder Terry Kelly move to WOKY-FM in Milwaukee, where he became 1991 Lee Davis LeRoy Wolniakowski local sales manager, Hurwitz joined Milwaukee’s Edward Allen, Jr. WISN/WLTQ-FM as director of sales. Throughout the Robert Bodden 2002 2012 1980s and ‘90s, he rose through the ranks to become national sales Irene Buri Nelson Ed Hinshaw Greg Bell director and then general manager of WLUM/WMCS-FM in Milwaukee. In Harold Engel Henry Lippold Howard Dahl 1995, he was involved in the formation of the Milwaukee Radio Alliance, Jack Krueger Don Seehafer Joe Dorsey which included Shamrock Communications and WBA Hall of Famer Willie Tony Moe Ray Wiater Jill Geisler Elmo Reed Roger Utnehmer Davis’s All Pro Broadcasting. Hurwitz led the Alliance until his retirement in 1992 2003 2015. He served as WBA chair in 2012 and has been active in supporting a 2013 Gordon Hinkley Chuck Ramsay wide variety of community and philanthropic organizations including the Jim Schuh Dave Carlson Lombardi Cancer Fund and the Summerfest board of directors. Les Leonard Jack Stiehl Tom Shanahan William T. Evjue Arnie Strope Bob Southard Karl F. Schmidt Don Wirth Scott M. Trentadue Larry Meiller Bill Vancil 1993 2004 Dr. Larry R. Meiller began one of the most remarkable careers in the history Jack Baker Ronald Bornstein 2014 of broadcasting in 1967, when he took a summer job at WHA Radio in Susan Knaack Jack Gennaro Ron Fruit Madison...and never left. Terry Baun Bart Kellnhauser Ed Hutchings Joe Moen Dave Raven Now, as WHA celebrates 100 years on the air, Meiller marks his 50th Phil Fisher Marv Nelles David Sanks year of hosting live, daily programming. 1994 Roger LeGrand 2005 John Schermerhorn Meiller earned his Ph.D. in Mass Communications from the University of Ralph Evans Glen Loyd 2015 Wisconsin-Madison, and served for 40 years as a much-admired professor Jim Irwin Walter John in the UW College of Agricultural Life Sciences; in 2007 Bob Uecker Chilsen Don Carmichael he became an emeritus professor. As a broadcaster 1995 Elizabeth Murphy Burns Dr. Charles A. Culver and a teacher, Meiller mentored, inspired and served Ted Moore Sandra K. Shockley Jack Hackman Mike Sullivan as an invaluable resource for thousands of college Roger Russell Tom Walker students in Wisconsin. He also developed student William R. Walker 2006 training programs in countries throughout the world Carl Zimmermann Don Borchert 2016 Marty Green that continue to set a standard of excellence in 1996 Aline Hazard Lee Sherman Dreyfus Larry McCarren community-based . Howard Gernetzke John McCullough Chuck Roth Meiller pioneered Wisconsin Public Radio’s call-in format in 1978, when he 2007 Lindsay Wood Davis began hosting “The Larry Meiller Show,” which is now the longest-running Jack Severson Bob Bosold call-in show in Wisconsin. He was instrumental in founding WPR's Ideas Bernie Strachota Mike Elliott 2017 Network in 1988. Meiller’s work has included a variety of daily 1997 James Hoyt Ken Beno programming, the nationally distributed “Calling All Pets,” and has earned Rosa B. Evans Bill “Mann” Leonard Charles him numerous broadcasting, teaching and community service awards. Larry Clark Rittman Bill Hurwitz Bill Haig Larry Meiller Andy Spheeris

Wisconsin Broadcaster | May/June 2017 25 Take a WBA members invited to join LOOK Conclave 42 at WBA members are invited to attend a three-day conference for YOUR WBA’s broadcast professionals in the Twin Cities. Online Job Bank!

The Conclave is in its 42nd year and meets from July 26-28 at the DoubleTree Park Place Minneapolis, just west of downtown Minneapolis on I-394. Attendees will learn about changes coming from the digital revolution, speaking to clients, talent training, podcasting and numerous other topics. There are also many chances to network and hear from leaders in broadcasting. The full agenda is available at www.theconclave.com. WBA member stations and employees of those stations can get a discount to attend Conclave 42. Any WBA member who goes to www.thecon- Job openings are added to the site daily. clave.com For the most UP-TO-DATE and registers to attend look at Wisconsin broadcasting career should put in the code opportunities, or to place an ad for a STA42 when Position Available/Position Wanted, visit they register to get $50 off the WBA Job Bank under Careers at the fee. Students can attend for $99 and there is also a special "On wi-broadcasters.org. The Beach" rate for those who have been in the business but are currently looking for their next opportunity. If you’re The WBA’s Job Bank is also linked to attending at either of those rates, contact Bob Goff at [email protected] for the special price codes. a national broadcast Career Page.

26 Wisconsin Broadcaster | wi-broadcasters.org Four broadcasters to receive WBA Local Broadcast Legends Awards

Four Wisconsin Broadcasters Wisconsin broadcast history: Hall of Famer Irene Buri-Nelson, engineer have been chosen as WBA Local Casimar Lubinsky, Jerry Golden of WGN Radio, Bill Berra, former Journal Broadcast Legends and will be Communications News Executive, Larry Miller, current CBS Radio London news reporter and many others. recognized during the Keynote As local owners and operators, Bill Lipman and his wife Ann were Luncheon on Thursday, June 15 Wisconsin Broadcast pioneers. They were also deeply involved in the as part of the WBA’s Summer Kenosha community. Conference. Lipman was one of the key figures in the successful effort to establish the University of Wisconsin-Parkside in Kenosha. Bill had to leave Local Broadcast Legends Award school at age 12 to help support his family. He was a big believer in The Wisconsin Broadcasters Association Local Broadcast Legends higher education. Award was established in 2015 under the direction of Bruce After Bill’s death, the family established a William Lipman Scholarship Grassman, owner/president of Results Radio. The first award was to enable local students to attend UW-Parkside. given posthumously to Norm Habeck, a former Results Radio “Bill was a truly courageous man who understood the reach and power employee. The Local Broadcast Legends Award is a great honor and of radio and put it to good use.” -Joel Lipman, son and professor recognition for individuals that work behind the scenes and within emeritus. their communities fulfilling the commitment broadcasters have made to serve their local communities. They are individuals who exemplify localism. This award is a means to extend recognition of these Jack Martin individuals beyond their local communities. Individuals with 15 years or more service in Wisconsin broadcasting Jack Martin (1892-1979), was an announcer, storyteller, and may be nominated by their company, co-workers, community leaders, vaudevillian. family members, and friends. The station or organization which the Jack started in radio at WKBH, La Crosse (now nominee is associated with submits the nomination on behalf of the WIZM) in 1932. He was a morning newsman nominating individual(s). when there weren’t a lot of radio newsmen. The WBA is grateful to Bruce Grassman for his vision to establish a He wrote and performed a one man show means for dedicated local broadcast employees to be recognized for portraying Abe Lincoln. The role took him to their contributions to Wisconsin broadcasting. This award is for those many major cities. who unconditionally support their stations and community. Jack was Bozo the Clown on WKBT during the Our 2017 recipients are as follows: late 60s. An actor, showman, true entertainer, and dedicated journalist. He was Ben Jakel first and foremost a local newsman. Ben Jakel worked for Seehafer Broadcasting for 46 years with 36 in Manitowoc at WOMT. His first ten years spent at Seehafer’s Terry Stake station in St. Peter, Minnesota. Terry Stake started play-by-play broadcasts of high school He was WOMT ‘sSales Manager for 10 years and was named General Manager of WOMT in 1986 wrestling in 1973 and does so to this day on WFHR and and served as GM until his retirement in 2008. many other stations around the state. Jakel fostered a family environment for the station. He has broadcast more than 5,000 high school He provided care and support for a former station sporting events from football to softball and employee who was stricken with a debilitating volleyball. disease. When he could no longer work, Ben treated He has been a part of WFHR’s morning show for him as if he remained a member of the station family. more than 40 years and has been an account In retirement, Jakel continues his legacy of community leadership and executive for 25 years. service by teaching religious classes, reading for St. Frances of Assisi Terry has been an active participant of and Catholic Church, being a member of the Optimist Club and active with contributor to Wisconsin high school sports the Chamber of Commerce and several other community service throughout his career. He has served on the advisory board for the organizations. Associated Press and the WIAA, mentored some of Wisconsin’s top sports broadcasters, and has worked closely with Michelle Vetterkind and the WBA to implement the WBA’s Sports Workshops. William “Bill” Lipman Terry has been widely recognized for his leadership in Wisconsin sports. William Lipman (1902-1982) was the founder He was inducted into the River Cities Access Hall of Fame in 2009, honored by Wisconsin Athletic Directors for Distinguished Service in and owner of WLIP AM/FM Kenosha. 2001 and is a seven time recipient of the Wisconsin Wrestling Coach’s Lipman’s mission for WLIP was for the station to Association media award. provide strong locally generated news and be an Terry is an active WIAA official for a variety of high school sports and engaged platform for community service. truly is a Local Broadcast Legend. His station employed many of the greats in

Wisconsin Broadcaster | May/June 2017 27 Jeff Welton Nautel Regional Sales Manager Central US

Tel: 1 902 823 5127 [email protected] Making Digital Radio Work. Calendar of Events

May 6 July 11, 10 a.m. or Sept. 12, 10 a.m. or WBA Awards Gala July 13, 3 p.m. CST Sept. 14, 3 p.m. CST Madison Marriott West Hotel, Middleton Un-Clog Your Handling Objections Heroically Wednesday, May 10, 11 a.m. Sales Pipeline; Webinar How Do I Find the New Sellers? Local Sales Recruitment Webinar Series Get Dead or Dying Deals Oct. 10-12 Webinar June 14 2017 Broadcasters Clinic WBA Engineering Day July 12, 11 a.m. Madison Marriott West Hotel (in conjunction with the WBA Summer Conference) Building and Keeping January 30-31, 2018 Blue Harbor Resort, Sheboygan the Ideal Team Winter Conference 2018 June 14, 11 a.m. Local Sales Recruitment Webinar Series February 24, 2018 Can I Legally Ask That Question? August 3 Local Sales Recruitment Webinar Series WBA Student Seminar WBA Doug Chickering Madison Marriott West Hotel June 14-15 WIAA Sports Workshop WBA Summer Conference February 27-28, 2018 Miller Park Blue Harbor Resort, Sheboygan DC Trip 2018 June 20, 10 a.m. or June 22, 3 p.m. CST Aug. 22, 10 a.m. or Aug. 24, 3 p.m. CST What Agencies Want From Developing Effective April 17-19, 2018 Their Media Partners Local Advertising Strategies Walker Broadcast Webinar Webinar Management Institute

Join WBA on Snapchat, Facebook, Twitter If you’re not following the WBA on social media, you’re missing out on a chance to stay connected with our fellow broadcasters and stay on top of what’s happening in broadcasting in Wisconsin and the nation.

Your WBA On Twitter, you Our Facebook page highlights the recently joined can keep on important daily headlines from the SnapChat to give top of daily WBA and the broadcasting industry. you an inside developments Search for “Wisconsin Broadcasters look at what’s in broadcasting, Association” to find us. We also have a happening at the WBA. We’re including news from the WBA, trade Facebook group just for our members. This is a place for busy planning events, advocating, journals, and postings to our job board. members to chat about anything related to broadcasting. You’re and serving our members. We’re at You can even tweet us your questions and welcome to start or join a conversation. Search Facebook “wibroadcasters” on SnapChat. comments. We’re listening. Follow us at groups for “WBA members.” Just ask to join. We’ll let you in. “WIBroadcasters” on Twitter.

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