Figure 1.1 Xiaomi Logo Source: Wikimedia Commons (2017)
CHAPTER I INTRODUCTION 1.1 Research Object Overview 1.1.1 Company Profile Figure 1.1 Xiaomi Logo Source: Wikimedia Commons (2017) Xiaomi was established by Lei Jun in 2010, who believes to make high quality technology it doesn’t need a high cost. Xiaomi create hardware, software, and internet services with the help from Mi fans as well. Xiaomi incorporate Mi fans feedback for product range such as Mi Note Pro, Mi Note, Mi 4, Redmi 2, Mi TV, Mi Band, and other accessories. In 2014, Xiaomi sold more than 61 million handsets and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia, and Brazil. The meanings of “MI” in Xiaomi logo is stands for “Mobile Internet”. The other meanings of “MI” also defined as “Mission Impossible” because Xiaomi faced many challenges that seemed impossible to defy in our early days (Xiaomi, 2018). First Xiaomi’s operating system named MIUI V1 which is launched in August 16, 2010. This operating system was the work of 100 supporters, they had a same dream to customise Mobile Operating 1 System of Google’s Android. The first device to customized was Google Nexus One. MIUI V1 has more functionalities compared to the pure AOSP ROM and it was simple, pain, and easy to use (MIUI, 2016). In 2011, Xiaomi Mi 1 was launched by the company. Xiaomi Mi 1 became the first Xiaomi smartphone product to sold. It only takes 34 hours to run out of stock. Mi 1 has a Qualcomm Snapdragon S3 processor, 1GB of RAM, 4-inch 854 x 480 pixels, 8MP/2MP cameras, and 1930 mAh battery.
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