Ram Truck Brand Continues ‘Road to the Ram ® Jam’ All-Star Country Music Series with the Auction of Brantley Gilbert’S Truck on Feb
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Contact: Eileen Wunderlich Stellantis Denise Carberry PFA Media (212) 334-6116 (office) [email protected] Ram Truck Brand Continues ‘Road to the Ram ® Jam’ All-Star Country Music Series With the Auction of Brantley Gilbert’s Truck on Feb. 5 Brantley Gilbert to auction off his Ram 1500 Laramie Longhorn truck to benefit Iraq and Afghanistan Veterans of America (IAVA); Kellie Pickler’s truck raises $36,200 for the USO Warrior and Family Care February 3, 2013, Auburn Hills, Mich. - The Ram Truck brand continues its successful “Road to the Ram ® Jam” all- star country music series with the auction of Brantley Gilbert’s 2012 Ram 1500 Laramie Longhorn. Starting at 7 p.m. EST Tuesday, Feb. 5, fans can bid for Brantley’s truck with all the proceeds from the auction benefiting the Iraq and Afghanistan Veterans of America (IAVA), the country's largest nonprofit dedicated to supporting the 2.5 million vets of Iraq and Afghanistan and their families. Kellie Pickler’s truck was auctioned off last week and raised $36,200 for USO Warrior and Family Care program. To get more information on the charity auction hosted on eBay Giving Works and to bid on Brantley Gilbert’s truck please visit www.ebay.com/roadtoramjam. As part of the Road to the Ram Jam series all five participating artists—Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band and Easton Corbin—received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. Those trucks are being auctioned off in the next three months with all proceeds going to benefit a charity of each artist’s choice. Fans will have two weeks to bid on each artist’s truck. Billy Currington’s truck will go up for auction on Feb. 19 with proceeds benefitting Team Rubicon. Following Currington will be Zac Brown Band on March 5 with proceeds benefitting Camp Southern Ground and Easton Corbin on March 18 with proceeds benefitting the Freedom Alliance Scholarship Fund. “I am a big supporter of the IAVA so go on and get your bids in so one of you can enjoy this truck while also helping out a great cause,” Brantley said. “New veterans need a wide-range of support as they transition home, which is why I founded IAVA after getting back from Iraq in 2004,” IAVA’s founder and CEO Paul Rieckhoff said. “You can help us make an impact by bidding on Brantley’s truck—every dollar will go to support our programs. Brantley and our friends at Ram are stepping up to help veterans in a big way, and we hope the rest of the country will get on board.” The Road to the Ram Jam series was the ultimate fan experience. It helped bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. The invitation-only 2012 Ram Jam concert event held on Dec. 29 in Nashville, Tenn., was a huge success with a performance by all five participating artists. For those that missed the live stream of the concert event on Ram Country on Yahoo! Music go to http://music.yahoo.com/programs/ram-country/ and check out some of the highlights from the night. About Brantley Gilbert ACM New Male Vocalist nominee Brantley Gilbert already has earned a striking set of “notches” on his industry belt, including four No. 1 singles, impressive album sales of more than 1 million and multiple award show nominations from the CMA, ACM, ACA and CMT Music Awards. He is currently headlining his first tour “Hell on Wheels.” Previously he’s been on the road with Toby Keith and Eric Church where he played to more than 500,000 fans just last year. Gilbert’s sophomore project, the gold-certified “Halfway to Heaven Deluxe,” debuted at No. 2 on the Billboard Country Albums Chart and has since produced two gold-certified, No. 1 hits—“Country Must Be Country Wide” and “You Don’t Know Her Like I Do.” As a celebrated songwriter, he has also penned No. 1 songs—“My Kinda Party,” “Dirt Road Anthem,” “Country Must Be Country Wide” and “You Don’t Know Her Like I Do.” In 2011, he garnered the prestigious honor of being the only new artist to have a No. 1 hit at Country radio. For tour dates and more check out www.brantleygilbert.com. About IAVA Iraq and Afghanistan Veterans of America is the nation's first and largest nonpartisan, nonprofit organization representing veterans of Iraq and Afghanistan and has more than 200,000 Member Veterans nationwide. IAVA recently received the highest rating—four-stars—from Charity Navigator, America's largest charity evaluator. More information is available at http://www.iava.org. About Ram Truck Brand The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half- ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered. The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package. -###- Additional information and news from Stellantis are available at: https://media.stellantisnorthamerica.com .