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Cuadernos De RSO Publicación Interdisciplinaria Sobre Responsabilidad Social De Las Organizaciones Vol. 7 – Número 1 ISSN: 2301 -105X Junio 2019 Cuadernos de RSO Publicación interdisciplinaria sobre Responsabilidad Social de las Organizaciones Universidad Católica del Uruguay Departamento de Administración y Finanzas Programa de Investigación sobre RSE Montevideo – Uruguay Vol. 7 – Número 1 ISSN: 2301 - 105X Junio 2019 Cuadernos de RSO Publicación interdisciplinaria sobre Responsabilidad Social de las Organizaciones Universidad Católica del Uruguay Departamento de Administración y Finanzas Programa de Investigación sobre RSE Montevideo – Uruguay Cuadernos de RSO es una publicación académica del Programa de Investigación sobre RSE de la Universidad Católica del Uruguay. Está dirigida a directivos de empresas, directores de organizaciones de la sociedad civil, responsables de pro- gramas sociales del Estado, investigadores, docentes y consultores. Su cometido es la divulgación de investigaciones, reflexiones, experiencias, publi- caciones y estudios de caso sobre la Responsabilidad Social de las empresas, las organizaciones de la sociedad civil, las universidades y el Estado. Cuadernos de RSO está pensada y diseñada para aportar ideas, metodologías y experiencias de utilidad para la gestión, el asesoramiento y la investigación sobre las organizacio- nes, la formación de profesionales y el diseño de políticas públicas. La publicación de Cuadernos de RSO se inscribe en el marco de la filosofía de Responsabilidad Social Universitaria (RSU), adoptada por la Universidad Católica del Uruguay. Los artículos publicados son originales y están sometidos a la revisión del editor. Esta revista está indizada en LATINDEX Programa de Investigación sobre RSE Departamento de Administración y Finanzas Universidad Católica del Uruguay 8 de Octubre 2738 CP 11600 – Montevideo, Uruguay Tel.: (598) 2487 2717 int. 6245 Fax: (598) 2487 1965 http//ucu.edu.uy/es/node/29237 Contactos: [email protected] [email protected] Impreso y encuadernado en Mastergraf srl Depósito Legal 363.163 - Comisión del Papel Edición Amparada al Decreto 218/96 2 Cuadernos de RSO. Vol. 7 - nº 1 2019 CUADERNOS DE RSO Publicación interdisciplinaria sobre Responsabilidad Social de las Organizaciones Editor Oscar Licandro - Universidad Católica del Uruguay Comité Editorial • Lisandro Alvarado Peña - Universidad de Zulía (Venezuela) • Gabriel Berger - Universidad de San Andrés (Argentina) • Analía Bettoni - Instituto de Comunicación y Desarrollo (Uruguay) • Enrique Bianchi - Universidad Católica del Córdoba (Argentina) • Cristina Calvo - Universidad de Buenos Aires (Argentina) • Sergio Delgado Coto - Universidad Católica (Uruguay) • Daniela Gargantini - Universidad Católica de Córdoba (Argentina) • Marisa Ferreira - Universidad de Porto (Portugal) • Omar França - Universidad Católica (Uruguay) • Daniela Gargantini - Universidad Católica de Córdoba (Argentina) • Octavio Groppa - Universidad Católica (Argentina) • Ana Hirsch - Universidad Autónoma de Baja California (México) • Carlos Hoevel - Universidad Católica (Argentina) • Andrés Lalanne - Centro Latinoamericano de Economía Humana (Uruguay) • Pablo Landoni - Universidad Católica (Uruguay) • Ana Lanero - Universidad de León (España) • Emerson Mainardes - FUCAPE Business School (Brasil) • Juan José Martí Noguera - Centro de Estudios y Análisis Económico. Universidad Antonio Nariño. Sede Cali (Colombia) • Gracia Navarro - Universidad de Concepción (Chile) • Arminda Paço - Universidad de Beira Interior (Portugal) • Jaqueline Pels - Universidad Torcuato Di Tella (Argentina) • Luis Perera Aldama - Insead Social Innovation Center (Francia) • Enrique Piedra Cueva - Universidad Católica (Uruguay) • Agustín Reyes - Universidad de la República (Uruguay) • Álvaro Silva Muñoz - Universidad de la República (Uruguay) • Jacobo Varela - Asociación Cristiana de Dirigentes de Empresas (Uruguay) • José Luis Vázquez - Universidad de León (España) • Cecilia Zaffaroni - Equipos Mori (Uruguay) • Adrián Zicari - Essec Business School (Francia) 5 CONTENIDOS >> Vol. 7 - n°1 - 2019 9 Editorial 11 La primavera de la Economía Humana y el caso de la Banca Ética. Sergio Delgado y Mariana Martínez Aguiar (Uruguay) 27 La cultura organizacional como motor impulsor de la participación del personal en el Voluntariado Corporativo. Un estudio de caso Stefanía Yapor (Uruguay) 51 Crowdfunding: financiamento e visibilidade para causas não-lucrativas Arminda Paco, Bárbara Pais, David Afonso, Filipa Gameiro (Portugal) 61 A geração de valor na comunidade através da inovação social – abordagem ao projeto CAIS Recicla Tania Martins, Alexandra Braga, Marisa Ferreira y Vítor Braga (Portugal) 73 Empresas alternativas y economías transformadoras: tratamiento legislativo y políticas públicas en Uruguay durante el período 2005 – 2020 Pablo Guerra (Uruguay) 93 Las Cajas Populares en la segunda mitad del siglo XX en el Uruguay. Período 1959-1978. Gustavo Concari (Uruguay) 109 Habilidades de prospección y generación de contactos para equipos de voluntarios que trabajan en la captación de fondos. El caso de FONBEC Argentina Martín Giorgis y Enrique Bianchi (Argentina) xx 7 EDITORIAL Cuadernos de RSO nació en 2013 como una herramienta que oficia de puente entre el mundo académico y la sociedad, entre los académicos que producen conocimiento y las personas e instituciones que utilizan ese conocimiento, entre los académicos que aportan ideas y el público que reflexiona y debate a partir de esas ideas. Durante estos siete años hemos hecho lo posible por mantener el rumbo y no perder la perspectiva acerca de que el fin último de esta revista es contribuir con los actores que trabajan en el terreno: en las empresas, en las organizaciones sociales y las fundaciones, en las comunidades, en las instituciones educativas y en el Estado. Para ello hemos puesto foco en tres tipos de artículos: a) teóricos, de reflexión, propuesta o ideas; b) artículos en los que se presentan resultados de investigaciones empíricas sobre temas relevantes y c) estudios de casos. Además, hemos procurado aplicar un abordaje internacional, publicando trabajos de autores de diversos países, tanto de América Latina como de Europa. Desde su creación Cuadernos de RSO ha procurado oficiar como un instrumento en base al cual nuestro programa de investigación se ha propuesto poner en práctica la filosofía de Responsabilidad Social Universitaria (RSU) a la que adhiere la Universidad Católica del Uruguay. Esta filosofía sostiene que la universidad, al igual que cualquier tipo de organización, debe generar voluntariamente externalidades positivas sobre sus stakeholders, particularmente sobre la comunidad en la que está inserta. Para ello, la universidad debe gestionar responsablemente sus tres funciones básicas: la formación de personas, la extensión y la producción de conocimiento. En relación a esta última función, las universidades jesuitas reunidas en la Asociación de Universidades Jesuitas de Latinoamérica (AUSJAL) entienden que su responsabilidad social implica cuatro elementos: 1) definir una agenda temática de investigación que privilegie la realidad del continente y esté orientada a la búsqueda de soluciones para sus problemas; 2) favorecer la creación de espacios de construcción colectiva de conocimiento; 3) desarrollar el pensamiento y el análisis sobre nuestra realidad y 4) hacer que su producción académica resulte “accesible y comprensible a la comunidad, los actores sociales relevantes y los decisores políticos” (AUSJAL, 2009, p.23)1. Estos cuatro elementos han inspirado el tipo de artículos que se publican en Cuadernos de RSO. En particular, en un contexto donde la difusión de producción científica de las universidades está siendo canalizada fundamentalmente hacia las revistas científicas arbitradas e indexadas (que están dirigidas exclusivamente a la comunidad científica), Cuadernos de RSO prioriza a los actores externos a la academia que utilizan el conocimiento académico con fines prácticos. De modo que Cuadernos de RSO, además de ser una publicación sobre Responsabilidad Social, es también una manifestación de la Responsabilidad Social de nuestra universidad con la comunidad de la que forma parte. 1 AUSJAL (2009). Políticas y Sistema de Autoevaluación y Gestión de la Responsabilidad Social en AUSJAL. Córdoba, Alejandría Editorial. 9 10 Cuadernos de RSO. Vol. 7 - nº 1 2019 Cuadernos de RSO. Vol. 7 - nº1 2019 p. 11 - 25 La primavera de la Economía Humana y el caso de la banca ética RESUMEN DATOS DE LOS AUTORES: La Economía Humana y la Banca Ética se presentan Sergio Delgado Coto como propuestas reactivas a un modelo de ges- Título académico: Psicólogo, Magister tión regente que acentúa la maximización del be- en Administración de Empresas y neficio económico, reflejado en conceptos como Magister en Ética economía-de-mercado o banca-de-mercado. Aunque si bien se observa que el modelo norma- Pertenencia institucional: Área de Éticas Aplicadas, Departamento de lizado viene adoptando el relato humanista, su Formación Humanística, UCU propuesta de valor continúa marginando elemen- tos claves para una mayor humanización y bienser Cargo: Profesor de las personas. El artículo ubica a la Economía CONTACTO: [email protected] Humana como una iniciativa aplicada que se inscribe en un movimiento de pensamiento cris- Mariana Martínez Aguiar tiano amplio que busca sensibilizar, visibilizar y Título académico: Licenciada en dar respuestas a desafíos vinculados al desarrollo, Enfermería, Especialista en Gestión justicia social, medio ambiente, globalización y de Servicios de Salud, Magíster en promoción del ser
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