Prospectus for 2021-22 (Updated)

ProsPectus for 2021-22 (Updated)

“Soar high” 2 OFFICE OF THE PRINCIPAL GOVERNMENT J. THANKIMA COLLEGE AIZAWL, MIZORAM. PIN : 796014 Affiliated to Mizoram University, Website : www.jtc.edu.in E-mail :[email protected]

PRINCIPAL’S MESSAGE

It is, indeed, heartening to state that the College fraternity is striving with all its might for the enrichment and development of the College education. The vision of the College is not only to produce academically qualified persons but also to proliferate new graduates who are socially efficient and worthy in all walks of human enterprises. The quality of the society depends on the quality of our products and we envisage ourselves as the active suppliers of an educated populace. The College authorities at the higher level are also taking all possible endeavors to attain quality at the higher education. We, the teaching and non-teaching staff of the College, are putting all our efforts ceaselessly together keeping in mind that we are the builders of a better future.

Dated Aizawl, The 18th June 2021

Prof. JV. Nunchunga 3 1. BRIEF HISTORY OF THE COLLEGE

To meet the demand in quality education and learning, the Bawngkawn community and Durtlang Community respectively established J. Thankima College in 1993 and Lalhmingthanga College in 1992. In line with the State Government Policy, the then two private Colleges were amalgamated and, simultaneously upgraded into a deficit status and renamed as L & J College in 2002. Thereafter, the College was renamed as J. Thankima College and was provincialized in the year 2007. The College got C++ and C grade in the first and second cycle of NAAC accreditation in 2007 and 2016 respectively. She was permanently affiliated to the MZU in 2007 and registered under section 2(f) and 12(B) of the UGC Act of 1956 in 2008 and subsequently received financial assistances under the various schemes of UGC since then. Moreover, the College has been selected as Model Degree College under the RUSA 2.0 scheme.

2. VISION, MISSION, OBJECTIVES AND MOTTO OF THE COLLEGE 2.1. Vision: To provide holistic and quality life and to inculcate human values to the society through education

2.2. Mission 1) To develop more educated youths with adequate life skills, moral values and dignity 2) To proliferate efficient and worthy leaders for the Society 4 3) To develop the value of the dignity of labour amongst students 2.3. Aims and Objectives

1) To achieve academic excellence and soar the highest in all walks of life

2) To inculcate introspective, scientific and rational attitude among students

3) To develop a spirit of scientific and intellectual thinking amongst students through the teaching- learning process at higher education.

2.4. College Motto : Soar High

3. CAMPUS INFORMATION

3.1 The Central Campus:

The College occupied her Central Campuson 24th January, 2017 andis a half a kilometer distance from the Durtlang – Bawngkawn road adjacent to the Greenwood Hospital. Being an area of 8519.50 sq.m, the Central campus accommodates the RCC Main building. Apart from the College main building the following facilities are accommodated:

1) Separate building for College Library 2) Separate building for College Canteen 5 3) Computer Centre 4) Language Laboratory 5) Separate Seminar hall 6) Separate building for Student’s Utility services 7) Adequate Parking lots for students and staff

3.2 The Northern Campus: With an area of 2285.62 sq.m, the Northern campus is situated at the Durtlang – the earlier location of the then Lalhmingthanga College. The Campus housed the UGC funded College Boys Hostel with 25 bedded capacity and Indoor Sport Training facility funded by the UGC.

3.3 The Southern Campus: The Southern campus is a 1176.00 Sq.m area that housed UGC funded College Girls Hostel building with 40 (Forty) bedded capacity. Apart from the Hostel building, staff quarters likes Hostel Warden and Cook are also accommodated within the South Campus.

4. EQUITY INITIATIVES: 1) The College caters the needs of disable students especially by providing a provision of arranging Scribes to those visually impaired students who are not able to write in the examination hall 2) Separate toilets for girls and boys has been provided at the Central campus 3) Separate toilet for PwD has been provided by the College 6 4) Blind Library facility has also been provided in the Library. 5) Equal Opportunity Cell has been created for SC/ ST/OBC.

5. STREAM OF STUDIES

Sl. Intake Sl. Intake Art subjects Art subjects No capacity No capacity 1 Economics 60 2 Education 60 3 English 60 4 Geography 60 5 Mizo 60 6 History 60 7 Political Science 60 Total 420 Sl. Intake Management subject No capacity 1Bachelor of Business Administration 20 Grand total 440

6. ADMISSION

6.1 Eligibility criteria: Any students who passed the Class XII/HSSLC standard from any recognize board are eligible to fill-up the application form

6.2. Application for admission shall be open from the next day of publication of Class XII/HSSLC result of Mizoram Board of School Education till the same is closed as to be notified in the College Website 7 6.3. All admission and payment of fees shall be done through College Website www.jtc.edu.in

6.4 Students seeking admission shall fill up the Prescribe form along with all necessary documents and submit the same online within the stipulated time. 6.5 The following documents will be uploaded while submitting the application:

i) Marksheet of HSLC and HSSLC ii) Provisional/Original certificate of HSSLC. iii) Transfer/Testimonial Certificate iv) Migration Certificate for students from Boards other than MBSE v) Passport size photo.

vii) Any other supporting documents for those who applied within the reservation quotas.

6.6 Status of the application will be intimated to the applicant within five working days.

6.7 Reservation of seats in the College has been given as follows:

i) ST/SC, OBCs/PwD/EBC as per usual norms. ii) 5% for Sports personal. iii) 5% for Candidates from remote areas. iv) 5% for children of Alumni. 8 6.8 Once admitted, students will be given a College ID card. The ID card is to be renewed in every Semester by obtaining the signature of the Principal. Non- renewed ID shall not be entitled to avail the rights of the Library facilities, rights in the Students’ Union election, etc.

7. SUBJECTS OFFERED AND ITS COMBINATION Being affiliated to the MZU, CBCS has been practically followed. Under the system, the following are the subjects offered and its subject combination

8. SEMESTER SYSTEM IN THE ACADEMIC YEAR

Core Course Elective subjects (Any two) Education/Geography English/Mizo Economics History Political Science Economics English/ Mizo Education History Political Science Economics History English Education/Geography Political Science 9

Core Course Elective subjects (Any two) Economics History Geography English/ Mizo Political Science Economics History Mizo Education/Geography Political Science Education/Geography English/Mizo History Economics Political Science Economics Education/Geography Pol. Science History English/Mizo Education/Geography Economics History English/Mizo Political Science Economics Education/Geography Pol. Science History English/Mizo 8.1 The Under Graduate Programme shall consist of three academic years with two semesters each in a year. The first Academic year shall comprise of the first and second semesters, the second Academic year – the third and the fourth semesters, and the third Academic year – the fifth and the sixth semesters. 10

8.2 A student can avail a maximum of 10 semesters – 5 years (in one stretch). No student shall be allowed to appear in any course more than three times (including regular chance), and no student shall be allowed to appear in any course beyond tenth semesters of his first admission. (Ref. MZU CBCS Regulation V (1) & (4)

8.3 Each semester will consists of 18 weeks of academic work equivalent to 90 actual teaching days.

9. EVALUATION SYSTEM

9.1 The system of evaluation is based on Continuous Assessment (CA) and End Semester Examination (ESE) which carries 25 marks and 75 marks respectively.

9.2 There will be two Internal Examinations (IEs), the first and second round.Bothrounds are mandatory for all students and shall be conducted by the College. Average of the two IEs shall be considered as the marks obtained in the IEin that paper out of 12 marks. Duration of IE is one (1) hour.

9.3 The question pattern and distribution of marks for IE shall be as follows: i) One out of two descriptive questions of 10 marks each (i.e. 1x10=10). 11

ii) Three out five short answer type questions for 3 marks each i.e. (3x3=9).

iii) Five questions of very short answer types for 1 mark each (i.e.5x1=5). The total marks in the IEs will be 24 (=10+9+5), however, as the IE carries only 12 marks weightage, the marks obtained by students will be reduced to its half.

9.4 Apart from theIE, there will be one Home Assignment carrying 8 marks in each paper.

9.5 Those students who attained 90% and above, 85% - 89%, 80% - 84% and 75%-79% in class attendance shall earn 5 marks, 4 marks, 3 marks, and 2 marks respectively.

9.6 All performances of the students within the campus as well as other college activities outside the campus shall also be taken into consideration under the CA.

10. ATTENDANCE

10.1A student shall be eligible to write the end semester examination only if he/she has a minimum attendance of 75% in aggregate in all the subjects. 10.2Attendance will be calculated by taking the average of the attendance percentage of all the months in a 12 semester. The final attendance shall be the average of attendance in all subjects offered by the student.

10.3Students are not entitled to any kind of leave. In case of emergency and unavoidable circumstances, an application supported by relevant documents should be submitted to the Principal through the concerned Head of Department within three days from the first day of absence from Class.

10.4Monthly attendance report shall be communicated to students by all the Departments for confirmation.

11. ACADEMIC CALENDAR

Due to the spread of Covid-19 and its consequences, detail and precise calendar cannot be made. Mizoram University tentatively fixed 12th July, 2021 for the commencement of Odd Semester and 10th November, 2021 for the commencement of odd examination.

12. FEES PAYABLE FOR BACHELOR OF ARTS (BA)

12.1. As per the standing order of the State Goverment and the College, the fees and their respective rates for Odd semesters BA are as under 13 Sl. 1st 3rd & No Particulars of fees sem 5th sem 1 Admission fee 120 120 2Tuition fee 600 600 3 Affiliation fee 20 20 4 Enrollment fee 100 100 5Registration fee 200 200 6 Internal Examination fee 100 100 7 Students' Aid Fund 50 50 8 Identity Card 100 0 9Library fee 100 100 10 Students' Union Fund 50 50 11 Games fee 50 50 12 Magazine fee 300 300 13 College Development Fund 100 100 14 Language Lab. Fee 110 110 15 Medical fee 50 50 16 ICT maintenance fee 200 200 17NAAC accreditation 350 450 Registration & 18 Commission charge 350 350 Total 2950 2950 19 Geography Subject fee* 600 per semester *Rs. 3,550 for those students who opted for Geography subject. 12.2. Refund Policy: As per the notification/Rules of the state goverment and UGC. All fees shall be paid at the time of admission. 14 13. FEES PAYABLE FOR BACHELOR OF BUSINESS ADMINISTRATION (BBA):

BBA course has been introduced by the College as a self-financing course and the fee structure is the same as that of BA except the monthly fee. The monthly fee is Rs. 2000/- per month. 13.1. A students have to pay a sum of Rs. 2750 + Rs. 2000 (a monthly fee for the month of admission) = Rs. 4750 at the time of admission 13.2. The monthly fee shall be paid on or before 15th day of a month for that month from the next month of taking admission. 13.3. The monthly fee will be taken for 12 months in a year. 13.4. It is also allowed to pay all the fees as one installment for a year (ie Rs. 2750 + Rs. 2000 monthly fee x12 months = Rs. 26,750) at the time of admission.

14. HOSTEL: Students who apply for Hostel accommodation shall pay the required fees separately in addition to the fees mentioned above. 15 15. TEACHING AND NON-TEACHING STAFF

15.1Teaching staff:

College Principal : Prof. JV. Nunchunga

Economics Department: 1) Prof. JV. Nunchunga, Professor & Principal 2) Lalmuanpuia, Associate Professor 3) Lalrinfeli, Associate Professor, HoD 4) Lalngaihawma, Associate Professor 5) Dr. Lalzuiliana, Associate Professor 6) Dr. Lalrinkimi Pachuau, Assistant Professor

Education Department: 1) Prof. C. Lalremruata, Professor 2) Zairemtluangi, Associate Professor 3) Vanlalruati, Associate Professor, HoD 4) Zodinsangi, Associate Professor, 5) Dr. Diana Zorinsangi, Assistant Professor

English Department 1) Lalhmunsiami Khiangte, Associate Professor 2) Maria Lalremruati, Associate Professor, HoD 3) Lalrinsangi Ralte, Associate Professor, 4) Brenda Laldingliani Sailo, Assistant Professor 5) Ruth VL. Rinpuii, Assistant Professor 6) Dr. Lalthansangi, Assistant Professor 16 Geography Department 1) Lalhmachhuana, Associate Professor, HoD 2) Gabriel Lalchhandama, Assistant Professor 3) David A. Ramchulloa, Assistant Professor

Management Department 1) Dr. Josephine Lalrindiki, Assistant Professor (HoD) 2) J. Lalbiakdika, Assistant Professor 3) Albert Nuntharmawia, Assistant Professor 4) Alexius Lalchhandama, Assistant Professor (Part time) 5) Mathew Lalremsanga, Assistant Professor (Part time) 6) Ruth VL. Rinpuii, Assistant Professor (for English Subject).

Mizo Department: 1) B. Lalzarzova, Associate Professor, HoD. 2) Lalhmachhuana, Associate Professor & Vice Principal 3) Sangrozami, Associate Professor 4) F.Sangvuana, Assistant Professor 5) Sainghingliani Sailo, Assistant Professor

History Department: 1) Lalchangliana, Associate Professor. HoD 2) R. Lalbiaktluangi, Associate Professor and 3) Rebecca Khiangte, Associate Professor 4) C. Vanlalruati, Associate Professor 17 5) Janet Sangkungi Pachuau, Assistant Professor 6) Lalthanchami Khiangte, Assistant Professor

Political Science Department: 1) Lalthlamuana, Associate Professor, HoD. 2) Zoramthanga, Associate Professor 3) Lalringzuali, Associate Professor 4) Lalbiaknii Hmar, Associate Professor 5) Lalbuatsaiha, Assistant Professor 6) Lalrinngheta, (Casual Teaching Faculty)

Library Staff: 1) Zohmangaiha, College Librarian 2) Lalrinfela, Library Assistant

Non-Teaching Staff: 1) PC. Vanlalruati, Head Assistant 2) Vanlalruata, UDC 3) Dengtluangi Khawlhring, LDC 4) K. Ramnunngaii, LDC 5) Reuben Lalrinzawna, LDC 6) Lalchungnunga, Driver 7) R. Lalkhuma, IV Grade 8) Lalrinawma, IV Grade 9) Zarzokima, IV Grade 10) Lalrinnunga, IV Grade 11) Lalrinawma, Sys. Adm.(ICT) - Casual Staff 18 16. LIBRARY FACILITIES

16.1. College Librarian and Library Assistant looked after the Library. The College Library has been equipped with OPEC and Journal (INFLIBNET). There are more than 8042 book volumes in the Library which includes a wide range of Encyclopedias and advanced books of knowledge providing a ready reference to the users. All books are automated using SOL 2.0 from INFLIBNET.

16.2All students and staff of the College are members of the Library who can avail all existing Library facilitiesas per the rules of the College

16.3Books can be borrowed from the College Library by a member for a period of 15 (fifteen) days for teacher, 7 (seven) days for student and other staff which can be extended for another 7 days for all members. A fine of Rs 5.00 (Rupees Five) per day per book will be charged beyond the due date.

16.4Loss or damageof Book in any way shall have to be replaced by the borrower.

17. HOSTEL FACILITIES: 17.1The College has two hostels for students; Boys hostel located at the Northern Campus at Durtlang and Girls Hostel at Southern Campus adjacent to Lunglei road, Bawngkawn. 19 17.2Girls hostel presently accommodates 40 beds and one teacher is appointed as the Warden. 17.3Boys hostel accommodates 25 (twenty five) beds.

18. STUDENTS’ PARTICIPATION IN THE PROCESS OF COLLEGE MANAGEMENT:

Students Union Name of Committee Representatives 1) Internal Quality Assurance Committee (IQAC) Vice President and 2) Building and Infrastructural the General Development Committee Secretary 3) Students Welfare and Discipline Committee Assistant General Secretary and the Extension Service and Co-curricular Social-Cultural Committee (ESCOC) Secretary Vice President and the Debating Planning Board Committee Secretary Project Monitoring Unit Committee General Secretary of RUSA

19. EXTRA-CURRICULAR ACTIVITIES 19.1Students’ Union: A Students’ Union body actively functions as student’s self-government in which all the students are members. The Students’ Union 20 provides a forum for practicing democratic governance of the students. They work closely with the College authority to organize events like College Week, Students’ Union election, etc. The Students’ Union election is held every year purely in the manner of a democratic principles and values. The student’sactivities through the Students’ Union body are very effective for leadership training and personality development purposes.

19.2National Service Scheme (NSS): Every student of this College is expected to get involved in the NSS unit activities which will enable them to develop their personality through community services. Under the active supervision of the Programme Officers, the NSS provides opportunities for students to take part in various useful community activities.

19.3National Cadet Corps (NCC): The College have NCC (Air Wing) consisting of 10 (female)+10(Male) cadets and the NCC (Military wing) is under process by the concerned authority. Through the College NCC Unit, the College is intending to provide training facilities towards a national defense services.

19.4Red Ribbon Club: The Red Ribbon Club of the College was formed in the year 2009 under the Mizoram State Aids Control Society. It aims to prevent the HIV/AIDS epidemics and give awareness to the students and the public as a whole. 21

19.5Students’ Evangelical Union: The Student’s Evangelical Union aims at giving spiritual and moral guidance to the students. It functions as an agent for moral guidance to the students of the College. It organizes prayer and worship meeting without disturbing the regular classes.

19.6Cultural Club: The College Cultural Club was officially formed on 19th April 2019. The club functions with the imagination and creative abilities of the students. It aims to develop and hone the literary skills of students, and to inspire students to develop a taste for literary and expand their horizon of spoken and language.

19.7Adventure Club: The College has also an Adventure club organized by the students themselves through which they are involved in the various adventures and sport activities. The activities of the Club are also found to be very helpful in enhancing the creative thinking and abilities of students.

19.8Eco-Club: The College became the first ever officially registered College Eco- Club in Mizoram State. The Eco- Club was inaugurated on 2nd February 2018. The College Eco-Club shall consist of 30-60 members. These members are selected from final year students who completed environmental studies course and show interest in environment related issues. The Principal 22 appointed Eco-Club Leaders and ‘Green Teacher’ who are responsible for execution of programmes, maintain accounts and submit utilization reports, activity reports with photographs to Mizoram Pollution Control Board.

19.9Literature Club: The College Literature Club was established on 28th September 2017 under the English and Mizo Department. The Club is committed to tapping the effective communication talent among students, and the Club is poised to enable the talents with cutting edge. The Club is an organ of motivational force to many aspiring students who want to excel in all-round activities of academic sessions

19.10 HISTORY CLUB : The College History Club was established and inaugurated on 24th February 2017. All History Core Students of every Semester and Elective Students of different Core subjects who are willing to join the Club are eligible for membership. The Principal is the Patron and all the faculties of the Department are advisors of the Club. The Club strives to actively offer important life skills like leadership, teamwork, communication, and critical thinking. The Club endeavors to encourage respect and appreciation for one’s culture and history.

19.11 Volleyball Club: The College Volleyball Club was constituted 27th March, 2019. All students who are 23 interested in Volleyball could be a member in a club. The Club has objectives to encourage students to develop their skill and maintaining good relationship and friendship among the students.

19.12 Education Tour: Depending upon the availability of financial resources, the various Departments of the College organizes education tour/field trips from time to time with a view to enhance students’ theoretical knowledge. 20. VOCATIONAL CERTIFICATE COURSES OFFERED

The College introduced and offered the following Vocational Certificate Courses beyond the normal and regular UG courses:

20.2 Spoken English Course (SEC): Students can also avail a training course on Spoken Englishwhich is introduced by the College under the RUSA programme through the Department of English. The training period shall spread overthe last two Semesters, i.e. 5thand the 6th Semester. The Spoken English Class shall be made mandatory for all students a free of cost.

20.3 Course on Computer Concepts (Tripe C): Students can also avail a “Course on Computer Concepts”which is introduced by the College in collaboration with the NIELIT, Aizawl. The training period will be spread over within two Semesters, i.e. 1st Semester and the 2nd Semester. Any aspiring students may avail the training 24 facilities by paying the required fees.

20.4. Entrepreneurship Development Course: The College is equipped with Entrepreneurship Knowledge Cell (EKC) under Planning & Programme Implementation Department, Govt. of Mizoram. The College offered ‘Entrepreneurship Development Course (EDC) for needy ones to enhance their entrepreneurship skills to face the ever changing business strategies.

20.5. Industrial Skills Development Course: It is hoped that the College will offer Industrial Skills Development Course (ISDC) under SEDP, the flagship programme of the state government from 2020-21 session. A formal financial sanction is being awaited from the Planning & Programme Implementation Department, Govt. of Mizoram.

21. RULES AND REGULATIONS OF THE COLLEGE

21.1. College Timing: College begins at 9:30am. The college observes five working days from Monday to Friday as per office hours fixed by the State Government.

21.2. Attendance: Students are required to attend a minimum of 75 % in attendance, failing which students will not be permitted to appear in the University Examination as per MZU Ordinance.

21.3. Dress Code: Students shall comply with all dress 25 standards and policies of the college. They are required to wear proper attire and practice good business etiquettes. They shall wear the college T- Shirt on Tuesday and Friday, and during internal and University examinations respectively.

21.4. Notice Board: It is the duty of every student to check the notice board every day. Non-compliance based on the plea that the Notice was not read would not be accepted. 21.5. Cleanliness: College premises must be kept clean and free of waste papers and rubbish etc. Students shall use the litter bins provided for the purpose. Toilets must be kept clean. Class Representatives are expected to assign at least five students from their respective classes for Sweeping Duty every working day and must take active part in the Cleanliness Programme organized by the College.

21.6. Order and Silence: Students should not loiter around in the corridor or speak loudly in front of class rooms, library and office. Classroom order shall be properly maintained.

21.7. Residential Address: Students are required to submit their residential address at the time of admission. In case of change of address, the same must be intimated in writing with the signature of parents/guardians to the College office. 26 21.8. Harassment and Ragging: Harassment (physical, verbal, eve-teasing, written or electronic) or intimidation that is threatening an individual or limiting the ability of the student’s activity is subjected to a suitable legal action.

Ragging in any form is strictly banned. Any person indulging in ragging can be punished and imprisoned as per the rules of Supreme Court of India.

21.9. Alcohol, Smoking, Drugs and Gambling: Smoking, use of illegal drugs and alcohol is not permitted in the campus. Gambling or unauthorized games in the campus are strictly prohibited.

21.10. Unauthorized Possession: Theft or unauthorized possession of campus property or property of other students, faculty member or visitors on campus premises shall attract appropriate actions. If any student found any object not belonging to them must be submitted to the Principal’s office

21.11. Tampering: Tampering with campus telephone, computers, access codes or falsely using telephone is prohibited. This includes accessing the answering machines or voice mail of another student, faculty member on campus.

22. OTHER RULES 27 22.1. Students shall park their vehicles only on the particular parking spot assigned for them.

22.2. In case of death/life-threatening illness of a student, a condolence/ Relief fund may be collected which shall be administered through the respective mentors and the Principal. The donated condolence/ relief fund shall be handed over to the next of kin of the decease/ patient.

22.3. Disfiguring and damaging the College property is strictly prohibited. Any violation of this rule shall attract a sum of not less than Rs. 100/-.

22.4. Students are expected to avail College facilities at the maximum. Students are expected to switch off the lights and fans while leading the classroom.

22.5. No programme shall be arranged by the students in the College campus without prior permission of the Principal.

22.6. The Principal has the authority to fine, suspend or expel a student from the College in the interest of the Institution. 22.7. Students are not permitted to use mobile phones and other electronic devices while the classes are in progress.

22.8. Students are required to bring their Identity Card daily 28 23. RAGGING IS STRICTLY PROHIBITED

Ragging is totally prohibited on the premises of the College and its constituent units/ place of study. Anyone found guilty of ragging and/or abetting ragging, whether actively or passively, or being a part of a conspiracy to promote ragging, is liable to be punished in accordance with the UGC Regulations on Curbing the Menace of Ragging in Higher Educational Institutions, 2009 as well as under the provisions of any Penal Law. All students are to enroll in the UGC On-line Anti Ragging Registration/ undertakings at www.antiragging.in Anti-ragging helpline:

Prof. JV. Nunchunga,Principal – 9862772702

Lalmuanpuia (Chairman, ARGRC) – 9485085636

Ziaremtluangi (Secretary,ARGRC) – 9436155788

UGC Anti-Ragging Helpline – 1800-180-5522 (Tall Free) 29 SYLLABUS

ECONOMICS DEPARTMENT

I-SEMESTER MICROECONOMICS -1 Eco/1/EC/01

Module -1: Introduction Definition, nature and scope of economics; Methodology in economics; Basic economic problems; Basic postulates; Demand and supply- concept and determinants; Laws of demand and supply; Market equilibrium; Role of price mechanism.

Module - 2: Consumer behavior Utility - Cardinal and Ordinal approaches; Concept of consumer’s equilibrium. Law of Equi-Marginal Utility; Concept and measurement of Elasticity of Demand-Price, Income and Cross.Indifference Curves and Budget line; Decomposition of Price Effect (Hicks and Slutzky methods); Giffen’s Paradox.Engel’s curve.Consumer’s surplus.

Module - 3: Theory of Production and Costs Concept of production function; Isoquants, Isocost Line - Producer’s Equilibrium; Law of variable proportion and Law of returns to scale - Economies of scale.Concept of Expansion path; Different concepts of cost and their interrelation. 30 Module - 4: Market structure-I Meaning, features and equilibrium (short run and long run) under Perfect competition and monopoly; Monopoly and economic efficiency; Price- discrimination; Notion of controlled and administered prices

Module-5: Market structure-II Meaning, features and equilibrium (short run and long run) under Monopolistic Competition and Oligopoly (kinked demand curve); Meaning and features of Duopoly; Monopsony- meaning.

II-SEMESTER MICROECONOMICS – II Eco/2/ EC/02

Module -1 : Factor Pricing Marginal Productivity theory of distribution; Theories of wage determination; Wages and collective bargaining; Wage differentials; Concept of rent - Scarcity, Differential and Quasi; Interest - Classical and Keynesian Theories; Profit - Innovation, risk and uncertainty theories.

Module – 2 : Factor Market Meaning of factor market; Firm’s demand for single and several variable factors; Determinants of firm’s demand for factor services; Bilateral monopoly and Monopsony in Factor market; Factor-market equilibrium. 31 Module - 3 : Welfare Economics Concept of Welfare Economics; Classical welfare economics; Pareto’s criteria; Value judgment; Concept of Social welfare function; Compensation principle- Kaldor- Hicks.

Module - 4 : Investment Analysis Payback Period; Net Present Value (NPV); Internal Rate of Return (IRR); Elements of Social cost benefit analysis

Module - 5 : International Trade Theories International Trade and Inter-regional trade; Theories of Absolute Advantage, Comparative Advantage and Opportunity Cost; Hecksher-Ohlin theory of trade - its features, assumptions and limitations; Concept of tariffs and quotas.

III- SEMESTER MACROECONOMICS – I Eco/3/ EC/03

Module - 1:National Income and Social Accounts Concepts and measurement of National Income; Circular flow of income with closed and open economy; National income identities with government and international trade; Concept of Green Accountings.

Module – 2 :Output and Employment Say’s law of markets and the Classical theory of employment; Keynes’ objection to the classical theory; 32 Aggregate demand and aggregate supply functions; The principle of effective demand and income determination.

Module – 3 :Consumption Function Meaning of Consumption function; Average and Marginal propensity to consume; Factors influencing consumption spending; The relationship between consumption and income, the income multiplier; Keynesian theory of absolute income; Dussenberry’s relative income hypothesis.

Module -4 :Investment and Saving Equilibrium between investment and saving; Investment Multiplier and its effectiveness in Less Developed Countries (LDC’s) ; Autonomous and induced investment; Marginal Efficiency of Capital (MEC), Marginal Efficiency of Investment (MEI) ; Concept of present discounted value; Savings and Investment - ex-post and ex-ante equality and equilibrium

Module – 5 :Interest Meaning of Interest; Concept of Gross and Net interest; Classical, Neo-classical and Keynesian theories of interest.

IV-SEMESTER MACROECONOMICS – II Eco/4/CC/ 04 33 Module -1 : Money Meaning and functions of money; High-powered money; Gresham’s law; Monetary standards, metallic and paper systems; Quantity Theory of Money, Classical and Cambridge versions, Keynesian approach.

Module – 2 : Banking Meaning, types and functions of Commercial Banks; Process of credit creation by banks; Instruments of credit control by Central Bank. Module – 3 : Trade Cycles Meaning, nature and characteristics of trade cycle; Hawtrey’s monetary theory; Hayek’s over-investment theory; Keyne’s view on trade cycle- concept of accelerator; Control of trade cycles. Module – 4 : Inflation Meaning of Inflation, Deflation, Reflation and Stagflation; Demand-pull inflation and Cost-push inflation; Causes and effects of inflation; Measures to control inflation; Philip’s curve.

Module – 5 : Economic Growth Meaning of economic growth and economic development; Growth Models - Harrod-Domer; Instability of equilibrium; Neo-classical growth models - Solow’s; Economic growth and technical progress. 34 V-SEMESTER Paper-5 - INDIAN ECONOMY Eco/ 5/CC/05

Module – 1 :Structure of the Indian Economy Basic features; Characteristics of underdevelopment; Role of the state; Issues of sustainable development; Natural resources -1,and, water and forest resources.

Module – 2 : Population and Development Broad Demographic features - Population size and growth rates, sex composition; rural - urban migration, occupational distribution; Problem of over-population; Population policy; Infrastructure development; Growth and composition of national income.

Module – 3 : Planning in India Objectives; strategies; Broad achievements and failures; Current Five Year Plan - Objectives and targets; Composition and role of National Institution for Transforming India (NITI) Aayog; New Economic Reforms-Liberalization, Privatization and Globalization; Rationale behind economic reforms; Concept of Disinvestment.

Module – 4 : Agriculture Nature and importance; Trends in agricultural production and productivity; Factors determining productivity; Land reforms; New agricultural strategy 35 and Green Revolution; Rural credit; Agricultural marketing.

Module - 5 :Regional Economy Basic features of Mizoram Economy - Agriculture, industry and service sectors; Finances - Source of revenue, growth trend of public expenditure and debt; Rural development; Land Use Policy; Forest Policy; current status of shifting cultivation.

Paper -06 PUBLIC FINANCE Eco/5/CC/06

Module - I: Nature and Scope of Public Finance Meaning and scope of public finance; Distinction between private and public finance; Public goods vs. private goods; The principle of maximum social advantage; Market failure and Role of the government.

Module - 2: Public Expenditure Meaning, classification and principle of public expenditure; Canons and effects of public expenditure; Trends in public expenditure and causes of growth of public expenditure in recent year

Module - 3: Taxation Sources of public revenue; Taxation - Meaning, Canons and classification of taxes; Division of tax burden - The benefit and ability-to-pay approaches; Impact and incidence of taxes; Taxable capacity; 36 Effects of taxation; characteristics of a good tax system; Major trends in tax revenue of the central and state governments in India

Module - 4: Public Debt Sources of public borrowing; effects of public debt; methods of debt redemption; Growth of India’s Public dept; Intergenerational transfer of public debt.

Moudle - 5: Public Budget and Financial Administration The public budget - Kinds of budget, Zero-based Budgeting; Economic and functional classification of the budget; Preparation and passing of budget in India; Lack of flexibility in Central and State budgets; Role of Finance Commission in India.

Paper-07 QUANTTATIVE TECHNIQUES-I Eco/ 5/CC/07

Module -1: Basic Concepts Variables; Sets and basic set operations; Different types of functions, different types of equations (linear and non-linear equations) and their application in economics.

Module - 2:Differential Calculus Concept of differentiability of a function; Rules of differentiation; Higher order derivatives; Maxima and Minima; Partial derivatives; Economic applications 37 of simple differentiation- Profit maximization, Cost minimisation, Elasticities, Inter-relationships among total, marginal and average costs and revenues.

Module - 3:Integral Calculus Simple rules of integration; Definite integral and areas under curves; Application of integration - Consumer’s and producer’s surplus, total revenue and cost.

Module - 4:Matrices and its Operations Types of matrices; Algebra of matrices; Determinants and its properties; Rank of a matrix; Solution of system of linear equations by matrix inversion method and Crammer’s rule.

Module- 5:Linear Programming Concept and formulations of linear programming problems; Solution of Linear programming problem by graphical method, Concept of Dual.

Paper-08A AGRICULTURE ECONOMICS Eco/5/ CC/08A

Module -1 :Rural Economy of India Composition of the Indian rural economy-farm sector and non-farm sector, Agriculture and allied activities (fisheries, horticulture, floriculture); Forestry in India, its growth and problems; Cattle wealth in India and dairying: Rural Industrialisation-Food processing industries and agro-based industries, development of rural infrastructure. 38 Module-2 :Development of Agriculture Role and importance of agriculture in Economic Development Linkage between the agricultural sector and the non-agricultural sector, changing nature of linkages; Agricultural resources in India: Land utilization and cropping pattern; irrigation; Trends in agricultural growth and agricultural productivity; Pattern of agricultural development: regional variation.

Module - 3 :Agrarian Relations and Land Reforms in India Agrarian relations: Historical evaluation and land reforms programme during 1950’s and 1960’s; Land reforms: Programme and performance during 1970’s and after

Module - 4 :Technological Change in Agriculture Technology in agriculture; traditional techniques and practices, HYV seeds - fertilizers, water technology (green revolution); Sustainable agriculture; Emerging trends in agricultural technology; Dry land farming, use of bio technology techniques

Module - 5 :Indian Agriculture in post-WTO An overview of agricultural development; underemployment and unemployment in the rural economy; Globalization of Indian economy and its effects on Indian agriculture. 39 Paper-08C ECONOMIC DEVELOPMENT &PLANNINGEco/5/CC/08C

Unit - I :Basic Concepts of Economic Development Economic growth and economic development; Indicators of economic growth and development - GNP per capita, PQLI and HDI; Features of Underdevelopment; Factors affecting economic growth (Capital, Labour and Technology); Measurements of Development Gap, Sustainable economic development. Kuznets’s inverted U hypothesis Unit - 2 : Theories of Economic Development Adam Smith; Karl Marx; Schumpeter; Rostow’s stages of growth Unit - 3 : Approaches to Economic Development Poverty - concepts of poverty line, absolute and relative poverty; Vicious Circle of Poverty, Lewis dual sector model, Lebenstein Critical Minimum Effort theory, Big Push theory; Dualism - Social, Technological and Financial; Balanced vs Unbalanced growth theories. Unit - 4 : Development Models and Policies Endogenous versus exogenous growth models; The Harrod-Domar model; The Solow model; The Kaldor Model; Joan Robinson Model; Features of India’s development policies - The Nehruvian model (Controlled economy) and New Economic Policy 1991 (Liberalised economic policy). 40 Unit - 5 : Development Planning Concept of Economic planning; Rationale for planning; Types of Planning - Centralised and Decentralised planning, Financial and Physical planning, Perspective and Annual planning; Cost- Benefit Analysis; Shadow Prices and its uses

VI-SEMESTER

Paper-09 ENVIRONMENTAL ECONOMICS Eco/ 6/CC/09

Unit-I: Introduction to Environmental Economics Economy and environment inter-linkages; Economic Efficiency and Market Failures: Market solutions and efficiency; Problem of externalities; Public Goods - Environment as a public good; Public goods and public bads; Tragedy of Commons; Common property resources.

Unit - II: Development and Environment Environment and Development; Environmental Kuznets’s Curve; Theory of Demographic Transition; Population, Poverty and Environment; Degradation of Environment

Unit - III: Sustainable Development and Valuation of Environment. Meaning, Objectives and Indicators of Sustainable Development; Economics of Sustainable 41 development; Environmental Impact Assessment; Valuation of Environmental damages and benefits - direct and indirect methods; UN Millennium Development Goals

Unit - IV: Pollution Control Types of pollution: Air, water and noise; Optimal level of pollution; Prevention and Control of Pollution in India; Soil degradation - causes, effects and controlling measures; Main features of Water (Prevention and Control of Pollution) Act 1974 and Forest Conservation Act, 1980; Central Pollution Control Board and State Pollution Control Board.

Unit - V: Global Environmental Issues Climate Change - Implications and Mitigation; International attempts to protect the environment - Movements, Laws, Agreements; Rio Declaration and Kyoto Protocol; World Bank and the environment - Polluter pays principle; Energy Security-concept.

Paper-10 QUANTITATIVE TECHNIQUES – II Eco/6/CC/10

Module -1 : Introduction Meaning, uses and importance of statistics; Concept of descriptive and inferential statistics; Methods of data collection- Sampling vrs Census; Data classification-primary data and secondary data; Data presentation-Diagrammatic and graphical presentations. 42 Module - 2: Central Tendency and Dispersion Measures of central tendency: mean, median, mode, geometric mean and harmonic mean. Measures of dispersion: range, mean deviation, standard deviation, coefficient of variation, quartile deviation, skewness and kurtosis.

Module - 3: Probability and distribution Concept of probability- Classical, Empirical and Modern; Basic theorems of probability- addition and multiplication.Theoretical distribution - binomial, poisson and normal distribution.

Module - 4: Correlation and Regression Correlations: Karl Pearson and Rank Correlation. Concept of partial and multiple correlation.Regression analysis: estimation of simple regression line by OLS, interpretation of regression coefficients, concept of coefficient of determination.

Module - 5: Time series and Index Number Time series analysis-Concept and components, determination of trend, seasonal and cyclical indices; Index numbers - Concept, price-relative, quantitative relative, Laspeyres’, Paasche’s and Fisher Indices. Problems in the construction and limitations of index numbers.Tests for ideal index number.

Paper-11 FINANCIAL INSTITUTIONS AND MARKETS Eco/6/CC/11 43 Module -1:Central Bank - RBI Functions and objectives of RBI; Instruments of Credit control - quantitative and qualitative methods - Bank rate policy, open market operations, VRR and selective methods; Development and regulatory role of RBI; Objectives and limitations of monetary policy; Measures used by the RBI to control inflation.

Module - 2:Money and Commercial Banking Functions and kinds of money; components of money supply; Functions, types and objectives of commercial banks; Liabilities and assets of banks; Process of credit creation by commercial banks, purpose and limitation.

Module - 3:Non-banking Financial Institutions Structure of cooperative institutions and development banks in India - Their objectives, role and limitations; Definition and types of NBFI’s namely LIC, Investment Companies, Mutual funds, Venture Capital and its growth and importance; Recent measures taken by the RBI to regulate their working.

Module - 4:Financial Markets Meaning and structure of Financial Markets - money market and capital market; Concept and functions of stock market and market for gilt-edged securities; Types of regulated and unregulated credit markets; Recent Financial Sector Reforms in India; SEBI - functions and its impact on the working of Capital Markets in India. 44

Module - 5:Foreign Exchange Markets Foreign exchange; Foreign exchange market; Foreign exchange rate-concept of spot exchange rates and forward exchange rates; Determination of exchange rates under fixed and flexible exchange rate regimes; Concept of hedging in the determination of exchange rates; Eurodollar market - its role and significance.

Paper-12B INTERNATIONAL TRADE Eco/6/CC/ 12B

Module - 1:Importance of Trade and trade Theories Importance of the study of international trade; Inter- regional and international trade; Theories of absolute advantage, comparative advantage and opportunity cost; Heckscher-Ohlin theory of trade - its main features, assumptions and limitations

Module - 2: Gains from Trade Gains from Trade and their measurement; Various concept of terms of trade; Doctrine of reciprocal demand - its limitations.

Module - 3:Tariffs and Quotas Meaning and types of tariffs and quotas: Their impact in partial equilibrium analysis; Concept of optimum tariff; Free trade versus trade protection. Module - 4:Balance of Trade and Balance of Payments Concepts and components of balance of trade and balance of payments; Equilibrium and disequilibrium 45 in balance of payments; Consequences of disequilibrium in balance of payments; Various measures to correct deficit in the balance of payment; Relative merits and demerits of devahiation.

Module - 5:Foreign Trade in India Recent changes in the composition and direction of foreign trade; Causes and effects of persistent deficit in the balance of payments; Measures adopted by the government to correct the deficit before and after 1991; Meaning of partial and full convertibility of rupee.

EDUCATION DEPARTMENT

Paper I: PSYCHOLOGICAL FOUNDATIONS OF EDUCATION Unit I: Educational Psychology and Development Meaning of Education and Psychology; Meaning of Educational Psychology Implications of Educational Psychology in teaching and learning Meaning and principles of growth and development Areas of development – Social, Emotional and Intellectual during childhood and adolescence period Piaget’s theory of cognitive development and its educational implications. Unit II: Individual Differences and Mental Health Meaning and causes of individual differences 46 Implications of understanding individual differences for teaching/learning process Mental health and Hygiene; Concept, role of teachers Characteristics of a mentally healthy individual. Adjustment and Maladjustment; Meaning and Adjustment Mechanism.

Unit III: Intelligence and Creativity Meaning of intelligence, Concept of IQ Theories of intelligence; Spearman and Thurstone Meaning and characteristics of creativity Role of education in promoting creativity Difference between intelligence and creativity

Unit IV: Personality Meaning and nature of personality Type approach to Personality Trait approach to Personality Assessment of personality: Rorschach Ink-blot Test, Thematic Apperception Test. Factors affecting personality development.

Unit V: Learning Meaning, nature and factors affecting learning Thordike’s Theory of Learning and its educational contributions Pavlov’s Theory of Learning and its educational contributions Skinner’s Theory of Learning and its educational contributions 47 Kohler’s Theory of learning and its educational contributions

Suggested Readings:

Mukhopadhyay, M. (2004) -Ancient Indian Education. Guwahati: DVS Publishers & Distributors. Chand, J. (2007)-Education in Ancient and Medieval India. Guwahati: DVS Publishers & Distributors. Chand, J. (2007)-Education in India during British Period. Guwahati: DVS Publishers & Distributors. Chand, J. (2007)-Education in India after Independence. Guwahati: DVS Publishers & Distributors. Pruthi, RK (2005)-Education in Modern India. Guwahati: DVS Publishers & Distributors. Gupta, A. (2007)-Education in the 21st Century. Guwahati: DVS Publishers & Distributors. Dash, BN. (2009)-Development of Educational System in India- Guwahati: DVS Publishers & Distributors. Thakur, AS. (2008)-Development of Educational System in India- Guwahati: DVS Publishers & Distributors. 53 Pawar, NG. (2004)-Development of Educational System in India- Guwahati: DVS Publishers & Distributors. Garg, B.R. (2004)-Educational Documents in Free India, Ambala Cantt: The Associated Publishers. Dr. N. Chatterjee-Zawlbuk as a Social Institution in the Mizo Society, Tribal, Aizawl, Mizoram: Tribal Research Center. Lewin, Thomas H.A (1977)-fly on the wheel or How I have to govern India, Aizawl: Firma KLM Varghese C.G & Thanzawna R.L.-A History of the Mizo. Vol-I, New Delhi : Vikas Publishing House. Lalbiakthanga, (1978) -The Mizos- A Study in Racial Personality, Guwahati: United Publication. Sangkima (2004) -Essays on the history of the Mizos, Gauhati: Spectrum Publication. Agrawal, S.P (1993-94) –Development of Education in India: Select Documents Govt. of India (1986) - New Education Policy.

Paper IV: ISSUES AND TRENDS IN CONTEMPORARY INDIAN EDUCATION

Unit I: Early Childhood Education Concept and Objectives of Early Childhood Education Needs for Early Childhood Education Brief history of development of Early Childhood Education in India 54 Early Childhood Education Programmes in India – Nursery, Kindergarten, Anganwadi, Pre- School.

Unit II: Elementary Education Universalization of Elementary Education Role / Functions of National Council of Educational Research and Training (NCERT) Role / Functions of State Council of Educational Research and Training (SCERT) Role / Functions of District Institute of Education and Training (DIET) Role / Functions of Sarva Shiksha Abhyian (SSA)

Unit III: Secondary Education Problems of Secondary Education and their Solutions Role and Functions of National University of Educational Planning and Administration (NUEPA) Role and functions of Central Board of Secondary Education (CBSE) Role and functions of Mizoram Board of School Education (MBSE) Role and functions of RMSA Unit IV: Higher Education Concept of General and Technical Education Types of Universities – Central, State, Deemed, Private Universities and Institutes of National Importance. Role / Functions of: University Grants Commission (UGC) All India Council for Technical Education (AICTE) National Council for Teacher Education (NCTE) 55 Recommendations of National Knowledge Commission (NKC)

Unit V: Modern Trends in Education Concepts, Needs and Importance of: Alternative Schooling –Non-formal education, National Adult Education Programme, and National Literacy Mission, Population Education Sex Education Value-Oriented Education

Suggested Readings: Rao, BB. (2008) –Elementary Education. Guwahati: DVS Publishers & Distributors Krishnamacharyulu. (2008) -Elementary Education 2 vols. Guwahati: DVS Publishers & Distributors Mukhopadhyay, M. (2007) –Education in India. Guwahati: DVS Publishers & Distributors Dash, M. (2004) -Education in India- Problems and Perspectives. Guwahati: DVS Publishers & Distributors Joshi, R. (2008) -Education in India- Scope and Scenario. Guwahati: DVS Publishers & Distributors Tiwari, S. (2007) -Education in India- 4 vols. Guwahati: DVS Publishers & Distributors Kumar, A. (2004)-Current Trends in Indian Education. Guwahati: DVS Publishers & Distributors Rao, DB. (2003)-Current Trends in Indian Education. Guwahati: DVS Publishers & Distributors 56 Khan, IA. (2006)-Education in the Modern Indian Context. Guwahati: DVS Publishers & Distributors Dash, BN. (2008)-School Organisation, Administration and Management. Guwahati: DVS Publishers & Distributors Rao, DB. (2004)-School Education in India. Guwahati: DVS Publishers & Distributors Sharma, RS. (2007)-Higher Education. Guwahati: DVS Publishers & Distributors Tomar, M. (2004)-Secondary Education. Guwahati: DVS Publishers & Distributors Chuaungo Lalhmasai & Others(2016): Issues and Trends in Contemporary Indian Education, Mizoram Educational Foundation Aizawl, Mizoram.

V-SEMESTER Paper - V: Research Methodology in Education

Unit-I: Fundamentals of Educational Research Meaning, Need and Scope of Educational Research Types of Educational research (Concept only) - Qualitative and Quantitative; Basic, Applied and Action Research Steps in Educational Research (concept only) - Identifying a Problem, Formulating Objectives and Hypotheses, Deciding the method of research, Collecting the data, Analysing and Interpreting the data and Writing the Report

Unit-II: Variables, Hypotheses and Literature Review Variables - Concept and Types of Variables 57 Hypotheses - Meaning, Types, Characteristics and Importance of Hypotheses Literature Review - Concept, Purposes and Sources

Unit-Ill: Sampling Concept of Population and Sampling Advantages of Sampling Principles of Sampling Important Sampling Designs - Simple Random, Stratified Random, Cluster and Purposive

Unit-IV: Tools of Data Collection Observation Questionnaire Interview and Psychological Tests

Unit-V: Research Project Concept and Importance of Conducting Projects Types of Project Writing the report

Paper -VI: Statistics in Education

Unit-I: Fundamentals of Statistics Meaning and definition of Statistics Advantages and Limitations of Statistics Types of Statistics - Descriptive and Inferential Statistics Frequency Distribution Graphical Presentation of Data : Histogram, Frequency Polygram, Pie gram

Unit-II: Measures of Centra! Tendency Mean : Concept, Definition and Computation (from 58 ungrouped and groupedData) Median : Concept, Definition and Computation (from ungrouped and groupedData) Mode : Concept, Definition and Computation (from ungrouped and grouped Data) Uses of Mean, Median and Mode

Unit-III: Measures of Variability Range - Concept Average Deviation (AD) Concept and Computation (from ungrouped and grouped Data) Quartile Deviation (QD) Concept and Computation (from ungrouped and grouped Data) Standard Deviation (SD) Concept and Computation (from ungrouped and grouped Data) Uses of Range, AD, QD & SD

Unit-IV: Normal Distribution Concept of Normal Distribution and Characteristics of Normal Distribution Curve Concept and Computation of Skewness&. Kurtosis Applications of Normal Distribution (concept only without computation)

Unit-V: Correlation Concept, Types and Uses of Correlation Computation of Correlation: Rank Difference Method and Product Moment Method (ungrouped data only) and interpretation of results.

PAPER - VII: Educational Evaluation Unit-I: Measurement and Evaluation 59

Concept of Measurement and Evaluation Relationship between Measurement and Evaluation Need and Importance of Evaluation in Education Functions of Evaluation in Education: Placement, Formative, Diagnostic and Summative

Unit-II: Measuring Instruments Types of Scale in Measurement - Nominal, Ordinal, Interval and Ratio Measuring Instruments and their Classification Characteristics of Good Measuring Instrument: 1. Validity-Concept, Types and Methods of Determining Validity 2. Reliability-Concept, Types and Methods of Determining Reliability 3. Objectivity

Unit-III: Tests Classification of Test- Teacher Made and Standardised Difference between Teacher Made Tests and Standardised Tests Types of Items in a Test - Essay Types and Objective Types. Difference between the two Types of Items GeneralPrinciples of Constructing Essay Type items General Principles of Constructing Objective Type Items

Unit-IV: Standardisation of Tests. 60 Steps in Standardisation of a Test: Planning the Test, Preparing the Test, Trying out the Test, Evaluating the Test

Unit-V: New Trends in Evaluation Continuous and Comprehensive Evaluation - Concept, Importance, Advantages and Limitations Grading - Concept, Advantages and Limitations Question Bank - Concept, Need and Importance, Procedure of Developing a Question

Paper VIII- Optional- (B): Educational Guidance and Counseling

Unit -1 Concept and Types of Guidance Concept of guidance Bases of Guidance: Philosophical, Psychological and Sociological Principles of guidance

Unit - II Educational, Vocational and Personal Guidance Meaning, purpose and functions of Educational Guidance Meaning, and needs of Vocational Guidance Difference between Educational and Vocational Guidance Meaning and importance of Personal Guidance

Unit - III Job analysis and occupational information Job Analysis - meaning, needs, methods and limitation 61 Job satisfaction - Meaning and factors affecting job satisfaction Occupational information services - concept, needs, collection, maintenance and dissemination

Unit - IV Student’s Appraisal Achievement test, Ability test, Aptitude test, Interest inventory, Attitude test and Personality test - meaning, importance, and limitations in guidance Case Study as a technique for collecting data Meaning and uses of Cumulative Record Card

Unit - V Counseling Meaning and importance of Counseling Techniques of Counseling - Directive, Non-Directive and Eclectic Communication Skills in Counseling Role of Counselor in Secondary Schools

VI-SEMESTER Paper - IX: Curriculum Development

Unit-I: Concept and Functions of Curriculum Concept of Curriculum Functions of Curriculum Types of Curriculum Importance of Co-curricular Activities in Curriculum Concept, needs and importance of Undifferentiated and Differentiated Curriculum

Unit-II: Curriculum Construction Process of Curriculum Construction : 62 a) Situational Analysis b) Selection of Objectives c) Selection of Content Principles of Curriculum Construction

Unit-Ill: Foundations of Curriculum Psychological foundations Sociological Foundations Philosophical Foundations Unit-IV: Curriculum Evaluation Concept and Nature of Curriculum Evaluation Needs of Curriculum Evaluation Types of Curriculum Evaluation: Formative and Summative Evaluation Criteria of Evaluation of a Text Book

Unit-V: Curriculum Change Concept of Curriculum Change Need of Curriculum change Factor Affecting Curriculum Change

Paper - X: Educational Planning and Management Unit-I: Educational Planning Concept of Educational Planning,Need and importance of Educational Planning Process of Planning,Institutional Planning

Unit-II: Educational Management Concept of Educational Management Principles of Management Aspects of Management,Types of Management : Centralized and Decentralized, Bureaucratic and Technocratic Management 63 Unit-Ill: Financial Management Concept of Financial Management Source of Income of Educational Organizations Problem of Financing Educational Institutions Factors affecting Financial Allocations

Unit-IV: Managerial Behavior Concept of Managerial Behaviour Factors affecting Managerial Behaviour Leadership Styles

Unit-V: Supervision Concept and Types of Supervision Supervisor)’ Procedures Principles of Democratic Supervision

Paper XI: Development of Educational Thought

Unit-I: Educational Thought and Practices in Ancient Important Societies Greece, Rome

Unit-II: Educational Thought and Practices in Medieval Europe Monastic system of Education.Scholastic system of Education. University Education, Education for Chivalry

Unit-Ill: Educational Thoughts of Indian Thinkers M.K. Gandhi, Rabindranath Tagore 64 Unit-I V: Educational Thoughts of Western Thinkers Rousseau Dewey

Unit-V: Modern Educational Thoughts and Practices Open and Distance Education, Globalization of Education

Paper - XII - Optional (A): Project Work

1. Initiation and completion of the project: a) Project work should be started in the beginning of VI semester. Supervisors should be allotted by the Principal on the recommendation of Head of Department of Education. b) The candidates have to complete the projects and will submit report (in duplicate) of not less than 50 pages (computerized) in the college within two weeks of the last theory examination. The college has to ensure that one copy of the report submitted by each candidate is sent to the University (Examination Department) within three weeks of the last theory examination of VI semester for evaluation by the external examiner appointed by the University.

2. General Structure of the Report (If justified, there may be change in the structure): Cover Page: It should contain the title of the project, name and Roll No of the student, name of the supervisor, name of the college, year of the 65 examination. Content Pages: Details of the content and page nos., list of titles and list of figures, if any.

Chapter-I: Introduction a) Conceptual framework, b) Literature review (if any) c) Rationale of the project/study d) Statement of the project e) Objectives of the project f) Hypotheses of the project (if any) g) Delimitation of the project (Any other if relevant)

Chapter-II: Procedure adopted / Procedure followed / Plan and Procedure a. Population and sample b. Sources of data c. Tools used (if any) along with the process of development of the tools d. Collection of data e) Organization of data f) Analysis of data

Chapter-Ill: Analysis and Interpretation of Data i. Analysis of data ii. Interpretation of data 66 Chapter-IV: Results and Discussions 1. Results 2. Discussion of results 3. Educational Implications 4. Suggestions (if any) for improvement 5. Limitations of the project a. Evaluation of the Project:Evaluation of the project will be done internally and externally.

i. Internal Evaluation - 25 marks: The project reports of all candidates of a college areto be evaluated by a committee consisting of all supervisors of the college on a scheduled date (recommended by the HOD) within three weeks of the last theory examination. The date should be notified by the principal before 10 days of the scheduled date of evaluation. Viva-voce should be conducted. The marks to be awarded are: i) 10 marks by the Supervisor ii) 15 marks by the evaluation committee on viva voce. ii. External Evaluation-75 marks: All the project reports sent by the colleges will be evaluated by one external examiner(s) appointed by the University.

Note: In case of exigencies (transfer, accident, etc.) the principal of thecollege may change the supervisor on the recommendation of HOD. 67 Paper XII- Optional (C): Special Education

Unit-I: Introduction to Special Education Meaning and importance of special education Objectives of special education History of special education Classification of exceptional children - positive and negative dimensions

Unit-II: Education for the Physically Challenged Children Visual disorders: characteristics, identification, and their education Hearing impaired: characteristics, identification, and their education Speech Defective: characteristics, identification, and their education Orthopedically handicapped: characteristics, identification, and their education

Unit-Ill: Education for the Mentally Challenged Children Meaning and characteristics of mentally retarded children Classification of mentally retarded children Causes of mental retardation Special educational schemes for mentally retarded children

Unit-IV: Education for the Gifted Definition and characteristics of gifted children, Identification of gifted children Needs and problems of gifted children 68 Education programmes for the gifted: enrichment, acceleration and segregation

Unit-V: Education for the Creative Meaning and characteristics of creative children, Identification of creative children, Needs and problems of creative children,Conditions for nurturing and stimulating creativity in the classroom

ENGLISH DEPARTMENT

SEMESTER I: ENG/I/FC/1: ENGLISH I (Course 1 - FC)

UNIT I: Parts of Speech, Tense and Voice. UNIT II: Direct and Indirect Speech, Concept of Concord. UNIT III: Reading Comprehension, Precis Writing. UNIT IV: Letter Writing - Job Application Letter, Resume writing, Report Writing, Essay Writing. UNIT V: Verbal Communication/Verbal Ability Test - Test of verbal skills, through mock interviews/ ENG/I/CC/1: Elective Core Subject l:Course 1- EC History of English Literature UNIT I: Old English Period - Pre- lizabethan Age UNIT II: The Elizabethan Age

UNIT III: The 18th Century Literature (Emphasis on Satire) UNIT IV: The 19th Century Literature (The Romantic Age and Victorian Age) 69 UNIT V: The 20th Century Literature (The modern age) (Note : Objective questions may be based only on Units III, IV and V.)

SEMESTER II: ENG/II/FC/2: ENGLISH II (Course II - FC)

UNIT I Let Me Not To the Marriage of Minds - William Shakespeare Death be not Proud - - John Donne UNIT II Ode to autumn - John Keats A prayer for my daughter - W.B. Yeats UNIT III: Kunwar Singh - Jim Corbett UNIT IV: Letter To My Daughter - Jawaharlal Nehru Lali - Biakliana

ENG/III/FC/2: Elective Core Subject l:Course II - CC History of English Language & Phonetics

Unit I: An Outline History of English From chapter-1: The origin of Language to chapter 5: Renaissance Unit-Ill: Place of manner of Articulation Unit- IV: Vowels, Consonants, Diphthongs, Clusters and Syllabus. Unit-V: Transcription and Stress Patterns. References: 1. Spoken English, R.K. Bansal& J.B. Harrison, Longman, 2006. 2. From Old English to Standard English, D. Freeman, Macmiilan, 1992. 70 3. English Phonetics &Phonology : A Practical Course. Peter Roach, OUP; 1983. 4. An Introduction to the Pronunciation of English Language. A.C. Genison.

SEMESTER III: ENG/III/FC/3: Alternative English: Course I - FC

UNIT I : 1. The Chimney Sweeper 2. Because I Could Not Stop For Death UNIT II : 3. The Darkling Thrush 4. Night of the scorpion UNIT III : 5. Astrologer’s Day UNIT IV : 6. Money and the Englishman UNIT V : 7. Sialton Official Recommended text: The Heart of the Matter, (translated Stories from North East India) Published by Katha, New Delhi, 2004.

ENG/III/CC/3: Elective Core Subject 1: Course III - CC Poetry & Short Stories

Unit I: l. A Valediction : Forbidding Mourning - John Donne 2. The Tyger - William Blake UnitII: 3. Ode on a Grecian Urn - John Keats 4. Ulysses - Alfred Lord Tennyson Note: ‘Tintern Abbey’ and “The River Within” are omitted from the present syllabus so as to maintain the uniformity of two texts per unit in the paper. 71 Unit-Ill: 5. Sailing to Byzantium - W.B.Yeats 6. Journey of the Magi - T.S. Eliot Unit-IV: 7. Civilitv is all that Counts - S.J.Duncan Unit - V:9. Son of the Soil - SebastinZumvii 10. He’s Still Alive - BimabatiThiyamOngbi Recommended text: The Heart of the Matter, (translated Stories from North East India) Published by la, New Delhi, 2004.

ENG/1V7EC/4: Elective Core Subject (EC - Course IV) :- Fiction-I

Robinson Crusoe - Daniel Defoe. Wuthering Heights - Emily Bronte The Return of the Native - Thomas Hardy Hard Times - Charles Dickens Passage to India - E.M. Forster

Note: As the paper has only four units in the present syllabus, the School Board accept that Gulliver s travels by Jonathan Swift (Unit-V) be included so as to meet the requirement of five units per paper er the CBCS system.

SEMESTER- V: ENG/V/CC/5: Major Core - Course 5 (CC-5): Drama-I Unit-l: Everyman - Anonymous Unit-II: Dr. Faustus - Christopher Marlowe Unit-III: King Lear - Shakespeare 72 Unit-IV: School for Scandal - Richard Sheridan Unit-V :All for Love - John Dry den

ENG/V/CC/6:Major Core - Course 6 (CC-6): Women’s Writings

Unit I: Fire on the Mountain - Anita Desai Unit II: Jane Eyre - Charlotte Bronte Unit III: To the Lighthouse - Virginia Woolf Unit IV:The God of Small Things- Arundhati Roy Unit V: The Color Purple - Alice Walker

ENG/V/CC/7:Major Core - Course 7 (CC-7): Literary Theory & Criticism

Unit I: Chapter I : Classical Criticism Unit II: Chapter II : Medieval and Renaissance Criticism Unit III: Chapter III : English Neoclassical Criticism Unit IV:Chapter IV : Romantic and Victorian Criticism Unit V: Chapter V : Twentieth Century Criticism

ENG/V/CC/8 :Major Core - Course 8 (CC-8): Popular Studies (Option B)

Unit 1: 1 Born to be wild Mars Bonfire 2 Blowin’ in the Wind Bob Dylan 3 The Sound of Silence Simon arfunkel Unit II: 4 Time Pink Floyd 5 Imagine John Lennon 73 6 Let it be The Beatles Unit III:7 The Inscrutable Americans AnuragMathur Unit IV: 8 Second Thoughts Shobha De Unit V: 9 One night @ the call centre ChetanBhagat SEMESTER- VI:

ENG/VI/CC/9: Major Core - Course 9 (CC-9): Indian Writing in English: Unit-I:

Unit-I : Untouchable Mulk Raj Anand Unit-II: Shadow Lines Amitabh Ghosh Unit-Ill: Silence! The Court is in Session V i j a y Tendulkar

Unit-IV: Tara Mahesh Dattani Unit-V: Havavadana GirishKarnad

ENG/VI/CC/10: Major Core - Course 10 (CC-10): Drama-II

Unit-I: Major Barbara George Bernard Shaw Unit-II: The Dolls House Henrik Ibsen Unit-Ill: Look Back in Anger John Osborne Unit-IV:The Birthday Party Harold Pinter Unit-V: Waiting for Godot Samuel Beckett

ENG/VI/CC/11: Major Core ~ Course 11 (CC-11): Literary Criticism

Unit-I: Preface to the Plays of Shakespeare :Dr. Samuel Johnson 74 Unit-II: Preface to the Lyrical Ballads :William Wordsworth Unit-Ill:The Study of Poetry :Mathew Arnold Unit-IV:The Function of Criticism :T.S. Elliot Unit-V: Literary Criticism and Philosophy : F . R . Leavis Recommended Text: Literary Criticism: A Reading. B. Das & J.M. Mohanty, OUP(2001)

ENG/VI/CC/12:Major Core - Course 12 (CC-12): American Literatures (Option A) Unit-I: The Old Man and the Sea - Ernest Hemingway Unit-II: Catcher in the Rye - J.D. Salinger Unit-Ill: To Kill a Mockingbird - Harper Lee Unit-IV: Death of a Salesman - Arthur Miller Unit-V: A Street Car Named Desire - Tennessee Williams

GEOGRAPHY DEPARTMENT

SEMESTER - I Paper – I: Physical Geography Course No: GEOG -101, Credits: 6

UNIT-I 1. Nature and scope of physical geography; Origin of solar system-Nebular Hypothesis of Laplace, Inter-stellar dust hypothesis and Big bang theory; Geological times scale 75 UNIT-II 2. Landform development: Exogenetic Forces-River, Wind and Glacier; Endogenetic Forces- Epeirogenic and Orogenic

UNIT-III 3. Rocks and minerals: Origin and composition; Interior of the earth; Continental drift; Plate Tectonic; Seafloor spreading; Earthquake and volcano.

UNIT-IV 4. Surface configuration of the ocean floor; Tides and oceanic currents; Distribution of ocean salinity.

UNIT-V 5. Basic concepts in hydrology; Energy balance as a driver of hydrological cycle; Precipitation & Rainfall- types and distribution; Human impact on hydrological cycle

SEMESTER - II Paper – II: Human Geography Course No: GEOG -201, Credits: 6

UNIT-I 1. Nature and scope of human geography; Man- environment relationship; Determinism & Possibilism; Neo- determinism and their contemporary relevance 76 UNIT-II 2. Space and society: Structure and dynamics of space; Relational framework of space; Cultural regions, global distribution of race, religion and language

UNIT-III 3. Population: Growth and distribution of world population; Theory of demographic transition.

UNIT-IV 4. Settlements: Types and patterns of rural settlement; Structure of towns and cities; Trends and patterns of world urbanization UNIT-V 5. Human adaptation to the environment with references to Eskimos, Bushman, Masai and Gujjar.

SEMESTER - III Paper – III: Geography of India Course No: GEOG -301, Credits: 6 UNIT-I 1. Physical setting: Physiographic divisions; Drainage, Vegetation and Soil

UNIT-II 2. Population: Distribution, density and growth; Urbanization in India

UNIT-III 3. Economic: Mineral and power resources- distribution of iron ore, coal, petroleum; Agriculture- productions and 77 distribution of rice, wheat and tea; Green revolution; Agro- Climatic region.

UNIT-IV 4. Social: Distribution of population by - race, caste, religion, language and tribes

UNIT-V 5. Regional Geography of Mizoram: Physical geography - Relief, Drainage and Climate; Population growth and distribution; Social and economic characteristics.

SEMESTER - IV Paper –IV: Cartographic Techniques (Practical) Course No: GEOG -401, Credits: 6 UNIT-I 1. Meaning and importance of cartography; Types of scales; Construction of plain scales and diagonal scales

UNIT-II 2. Contours and Profiles- Hills; Cliff; Plateau, V-shape Valley; U-shape Valley and River Meander

UNIT-III 3. Maps-Classification and types; Map projections- classification, properties and uses; Graphical construction of Polar Zenithal Stereographic, Bonne’s and Mercator’s projections 78 UNIT-IV 4. Cartograms- Dot method; Shade method; Line Graph, Bar Diagram; Pie Chart; Proportionate Circles and Spheres

UNIT-V 5. Conventional signs and symbols; Interpretation of topographical maps in relation to Relief, Drainage, Transportation and Settlements

SEMESTER – V Paper – V: Geographical Thought Course No: GEOG – 501, Credits: 6 UNIT-I 1. Contribution of Greek and Roman Geographers; Contribution of -Hecataeus, Herodotus, Eratosthenes, Ptolemy, Strabo; Contributions of Arab Geographers-Al Muqaddasi, Ibn Batuta, Al Idrisi, Ibn Khaldun. UNIT-II 2. Contribution of Bernhardus Varenius, Immanuel Kant, Alexander von Humbolt, Carl Ritter UNIT-III 3. Environmental determinism- Role of Friedrich Ratzel, Halford John Mackinder, Ellen Churchill Semple, Griffith Taylor; Possibilism – Role of Alfred Hettner, Vidal de la Blache, Carl Sauer. UNIT-IV 4. Concept of regions and emergence of regional geography/areal differentiation; Concept of space, quantitative revolution and emergence of spatial science. 79 UNIT-V 5. Behavioral geography; Humanistic geography; Radical geography.

SEMESTER - V Paper – VI: Climatology Course No: GEOG -502, Credits: 6

UNIT-I 1. Meaning and scope of climatology; Composition and structure of atmosphere; Insolation; Heat budget of the earth

UNIT-II 2. Air masses – Origin, growth, classification and distribution; Fronts and frontogenesis; Global wind circulation; Tropical & temperate cyclones UNIT-III 3. Mechanism of Indian Monsoon; Jet stream, El nino, La nina and their impact on Indian monsoon and weather system. UNIT-IV 4. Climatic Classifications- Koppen, Thornthwaite and Trewartha UNIT-V 5. Climatic change and global warming – Causes and Effects. 80 SEMESTER - V Paper –VII: Surveying & Statistical Techniques (Practical) Course No: GEOG – 503, Credits: 6 (75 + Internal marks 25=100 marks) UNIT-I A. Surveying (25 marks) 1. Plane table (intersection and radial methods, plotting and interpretation of the surveyed map); Dumpy level; Prismatic compass survey-open and closed traverse

UNIT-I B. Data Collection and Survey Methods (25 marks) 3. Importance of survey; Sources of data. 4. Methods of data collection; Sampling techniques. 5. Interpretation of data and report writing. UNIT-I C. Statistical Methods (25 marks) 6. Scales of measurement; Tabulation and frequency distribution; measures of central tendency 7. Measures of dispersion- Range, Standard deviation, and Coefficient of variation. 8. Measures of association- Correlation

SEMESTER – V Paper –VIIIA: Population & Settlement Geography Course No: GEOG – 504A, Credits: 6 (Optional-A) 81 UNIT-I 1. Nature and scope of population geography; Growth, distribution and density of world population

UNIT-II 2. Migration: Types and Determinants’ Population composition: Age and Sex composition and its determinants; Workforce and occupational composition

UNIT-III 3. Population theory- Malthusian theory and Demographic transition theory; Concept of over-under and optimum population

UNIT-IV 4. Types, patterns and morphology of rural settlement; Census classification of Indian towns- Notified towns and Census town. UNIT-V 5. Rural-urban fringe; Satellite towns; Problems and remedies of urbanization; Sustainable development of cities

SEMESTER – V Paper –VIII-B: Urban Geography Course No: GEOG – 504B, Credits: 6 (Optional-B)

UNIT-I 1. Meaning, nature and scope of urban geography; Theories of urban origin; Early urban hearths 82 UNIT-II 2. Central place theory; Primate city and Rank size.

UNIT-III 3. Models of urban land use- Concentric zone theory; Sector theory and Multiple nuclei. UNIT-IV 4. Pattern of urbanisation in developed and developing countries; Concept of city region and its delimitation UNIT-V 5. Problems of urbanisation in India; Concept of smart cities and its feasibility in Indian context.

SEMESTER – VI Paper –IX: Geomorphology Course No: GEOG - 601, Credits: 6 UNIT-I 1. Fundamental concept of geomorphology; Geomorphic agents and processes: Erosion, Transportation and deposition; Weathering; Mass wastin UNIT-II 2. Concept of Cycle of erosion: - William M Davis & Walther Penck cycle of erosion; Slope elements UNIT-III 3. Fluvial geomorphology – Morphometry of drainage basins; Profile of equilibrium; Channel morphology.

UNIT-IV 4. Evolution of drainage systems: types and patterns, Fold, fault and denudation chronology. 83 UNIT-V 5. Karst Topography; Arid landscape, Aeolian and coastal landform SEMESTER - VI Paper – X: Remote Sensing & Geographical Information System Course No: GEOG - 602, Credits: 6 UNIT-I 1. Aerial photography: Meaning and scope; Historical development of aerial photography; Types and geometry of aerial photographs UNIT-II 2. Remote Sensing (Definition, Remote Sensing System, Advantages and Limitations); Electromagnetic Radiation and its Properties (Electromagnetic Radiation Models, Properties of EMR, Electromagnetic Spectrum); Energy Interaction (Atmosphere and Earth) UNIT-III 3. Remote Sensing Platforms (Terrestrial Platforms, Airborne Platforms, Space borne Platforms); Types of Satellites (Earth Observation Satellites, Navigation Satellites); Orbits and Their Types (Geosynchronous Orbit, Sun synchronous Orbit); Sensor System (Multispectral Imaging Sensor System, Thermal Remote Sensing System); Elements of Image Interpretation.

UNIT-IV 4. Geographical Information System: Definition, concepts and components; Types of data (Spatial and Non-spatial); Data models (Raster and Vector). 84 UNIT-V 5. Satellite imagery interpretation, application of remote sensing and GIS; Elements of image interpretation; Interpretation of land-use and land cover; Urban sprawl analysis; Forest monitoring.

SEMESTER – VI Paper – XI: Remote Sensing & GIS and Project Work (Practical) Course No: GEOG - 603, Credits: 6 UNIT-I Section-A (15 marks including practical record book (5 marks) and viva-Voce (5 marks)* 1. Two (2) exercises will be done froma aerial photos and satellite images (scales, orientation and interpretation). 2. Three (3) exercises in GIS including (i) Image rectification (ii) Identification of point, linear and aerial features and (iii) Supervised and unsupervised classification should be done by using GIS software.

UNIT-II: Section – B (15 marks) 3. Global Positioning System (GPS) – Basic concepts; Principles and applications; Segments of GPS; Errors in GPS; GPS operations and methods; 4. Survey will be done with GPS and processes data to get layout with any GIS software.

UNIT-III Section C- Project writing (45 marks) 85 • The candidates are expected to study a village, an urban ward or a small town for a period not exceeding one week and prepare a report (to be typed at A4 size, containing about 40 pages) on a theme assigned to them connected with their optional papers. The project report is expected to reflect some original interpretation of the theme based on field observations. The concerned department (College) must assign a supervisor and the topic be decided at the end of the fourth semester to enable the student to put in the required time to complete the project report. (For end Semester examination, the project work will carry thirty (30) marks including twenty (20) marks for project report and ten (10) marks for viva voce.) * Colleges are expected to procure materials, instruments and softwares required to perform the practical works in GIS & RS.

SEMESTER – VI Paper –XIIA: Oceanography Course No: GEOG – 604A, Credits: 6 (Optional-A) UNIT-I 1. Nature and scope of oceanography; Bottom topography of the Atlantic, Indian and Pacific oceans UNIT-II 2. Temperature and salinity of the oceans; Ocean currents, waves and tides UNIT-III 3. Ocean deposits and marine resources; Biotic, mineral and energy resources 86 UNIT-IV 4. Coral reefs and coral bleeching; Darwin’s subsidence theory of coral reefs; Standstill theory; Glacial control theory UNIT-V 5. Sea level change; Law of the sea; Marine pollution

SEMESTER – VI Paper – XIIB: Bio-geography Course No: GEOG – 604B, Credits: 6

UNIT-I 1. Biogeography: Meaning, scope and components UNIT-II 2. Soil: Classification, distribution and soil profile; Degradation and conservation UNIT-III 3. Plants and Animals: Factor influencing world distribution of plants and animals UNIT-IV 4. Ecosystem: Food chains, food webs and ecological pyramids. UNIT-V 5. Deforestation and conservation problems; Social forestry; Wildlife conservation. 87 HISTORY DEPARTMENT

PAPER-1: History of Mizoram (upto the 1960s)

Unit I: Pre-colonial Mizosociety (a) Origin myths and legends (b) Migration of Mizo tribes (c) Social hierarchy (d) Chieftainship-origin, authority and function (e) Zawlbuk (bachelor’s dormitory) (f) Economy-agriculture and ancillary activities

Unit II: Colonial encounter (a) Early British accounts of the Mizos (b) Raids and counter military offensives (c) British Frontier policy and the Mizos (d) Frontier markets and their role (e) Mizo resistance

Unit III: Mizoram under colonial rule (a) Establishment of British rule - Disarmament and pacification, Land settlement (b) Initiatives and changes in administration (c) Impact on society and economy

Unit IV: Christianity and society (a) Introduction of Christianity in Mizoram (b) Medical and educational mission, women’s education (c) Growth and development of churches 88 (d) The revival movement (e) Christian teachings and social transformation

Unit V: Political activism (a) Roots political awareness and politics of representation (b) Mizos and the two World Wars (c) Beginning of associations and political parties (d) Emergence of District Council (e) MNF movement

PAPER-2: History of India upto Post-Maurya period

Unit I: Chalcolithic period-The Indus Civilization (a) Sources for the study of early Indian history (b) Questions of the origins, growth, and decline of the Indus Civilization; Economics, resources, trade, and communications, settlements and settlement patterns, social and political organization, religion and ideology, material culture, intellectual accomplishments.

Unit II: Vedic Period (a) Debate on the Aryans in India (b) Vedic culture -society, economy, polity and religion as reflected by literary and archaeological sources. (c) The material and ideological background of the Upanishads.

Unit III: Post-Vedic Period 89 (a) Rise of Janapadas and Mahajanapadas (b) Ascendency of Magadha (c) Emergence of heterodox sects-material background- Buddhism, Jainisim and Ajivikas (d) Macedonian invasion and its impacts.

Unit IV: The Mauryan Empire (a) Emergence of the Mauryan empire. (b) Mauryan administration-nature and structure (c) Nature of MauryanEconomy (d) Ashoka’sDhamma and its relevance (e) Decline of the Mauryan empire (f) Mauryan art and architecture

Unit V: Post-Mauryan developments (c.200 BC- c.300AD) (a) Invasions and their impact (b) Post-Mauryan administration-Satavahanas and Kushanas (c) Development of crafts and guilds, Indo-Roman trade (d) Post-Mauryan cultural development- architecture and sculpture (e) Sangam Age - Society, language and literature

PAPER-3: History of India (Gupta to Sultanate periods)

Unit I: Age of the Guptas (a) The Gupta Empire and its decentralized administration. (b) Economy under the Guptas; land grants and feudalization; 90 agrarian structure; coinage and currency system; trade. (c) Characteristic features of Gupta society; relevance of jatidharma; women’s social position; untouchability. (d) Cultural developments-an overview of art, architecture, sculpture, painting, literature, and religion with special emphasis on the significance of the Puranic tradition; Sanskrit theatre; Cultural contacts with Central Asia. (e) The Maukharis, Vakatakas, Chalukyas and later Guptas. Unit II: Post- Gupta Period-I (a) Post-Gupta Northern India under Harshavardhana- political organization and the growing importance of the samanta system; religious developments. (b) Contemporary ruling families, with the focus on the Gurjara-Pratiharas, Palas, Rashtrakutas, and Varmans and their socio-economic and political institutions- administrative organizations- the implications of the theory of mixed castes (varnasamkara).

Unit III: Post- Gupta period-II (a) South India under the Pallavas and Cholas-stages in administrative organization under their rule; the relevance of the varna concept. (b) The agrarian structure; trade, markets and urban centres; art and religion. (c) The role of temples in socio-economic and political life.

Unit IV: Sultanate period (a) Arab invasion – its impact. 91 (b) Invasion by Ghazni and Ghori – nature and impact. (c) Establishment of the Delhi Sultanate- political and social structure- territorial and military organization-rural society and the revenue system and the Iqta system- technology and agricultural production, urbanization, technology and non-agricultural production- trade, markets and monetization.

Unit V: Religion, Art and Regional Polities (a) Sultanate architecture and literature (b) Bhakti and Sufi movements (c) Vijayanagar and Bahmani kingdoms: polity, society and economy (d) Indian Ocean trade.

PAPER-4: History of the Mughals

Unit I: Foundation and consolidation of Mughal rule in India (a) The Pre-Mughal society. (b) Sources and their uses- literary (memoirs such as Babur Nama, Tuzuk-i-Jehangiri, HumayunNama; chronicles like Akbar Nama and Ain-i-Akbari; and accounts of foreign travelers like that of F.Bernier, Tavernier, and Sir Thomas Roe) and the archaeological record. (c) Advent of the Mughal and the Afghan interlude, territorial expansion and consolidation 1526-1556. (d) Sher Shah’s administration 92 Unit II: Administration and Fine Arts under the Mughals (a) Mughal Administration (b) Nature of State under the Mughals (c) Theory of Kingship (d) Mansabdari System (e) Architecture, Painting and Literature

Unit III: Society and Economy (a) Social structure, status of women, nobility, Zamindars. (b) Patterns in economy- land revenue administration, agriculture, industry, trade and commerce.

Unit IV:State and Policies under the Mughals (a) Akbar’s relations with the Rajputs (b) Aurangzeb’s relations with the Sikhs and Deccan kingdoms (c) Rise of the Marathas under Shivaji, Shivaji’s administration (d) Mughal religious policy- Akbar and Aurangzeb

Unit-V: Disintegration and decline (a) Crisis of Mughal Empire (Jagirdari Crisis) and theories of decline. (b) Causes of Decline (c) Emergence of successor states. 93 PAPER-5: Modern India (Part-I)

Unit I: Expansion and consolidation of British Rule with special reference to: (a) Bengal (b) Mysore (c) Marathas (d) Punjab (e) Awadh (f) Revolt of 1857

Unit II: Administrators and their policies (a) Lord Warren Hastings (b) Lord Wellesley (c) Lord Cornwallis (d) Lord Dalhousie (e) Lord William Bentinck Unit III: Rural economy and society (a) The rural agrarian social structure. (b) Land revenue settlements. (c) Commercialization of agriculture. (d) Peasants and landless Labour. (e) Rural credit and indebtedness.

Unit IV: Trade and Industry (a) Changes in the trading economy of India in the 18th century: Surat, Bengal, Coromandel; trade; and trade routes. (b) Banking-indigenous; and modern. (c) Emergence of modern industries-cotton; jute; and steel.

Unit V: Cultural Changes and Social and Religious Reform Movements (a) Rise of modern education; and press. 94 (b) Rise of new intelligentsia and its social composition. (c) Socio-religious reform movements: (i) BrahmoSamaj (ii) AryaSamaj (iii) Ramakrishna Mission (iv) Aligarh Movement

PAPER-6 HISTORIOGRAPHY

Unit I: Meaning and scope of History-I (a) Meaning of history and historiography (b) Nature and scope of history (c) History and other discipline (Anthropology, Archaeology, Economics, Philosophy, Political Science, Sociology and Geography)

Unit II: Meaning and scope of History-II (a) Generalization (b) Causation (c) Sources of history (d) Objectivity and Subjectivity

Unit III : Traditions of Historical Writing-I (a) Ancient Greek tradition (b) Ancient Roman tradition (c) Ancient Indian tradition (d) Ancient Chinese tradition

Unit IV: Traditions of Historical Writing-II (a) Medieval Western traditions (b) Positivist (c) Marxist (d) Annales 95 Unit V: Approaches to Indian History (a) Colonial (b) Nationalist (c) Marxist (d) Subaltern

PAPER-7: Early Modern Europe

Unit I: Commerce, Conquest, and Colonization, 1300- 1600 (a) The rise of the Ottoman empire; Mediterranean colonialism-silver shortages and the search for African gold-sea-based Mediterranean empires (Catalunya, Venice, and Genoa)-the technology of ships and navigation-Portugal, Africa, and the sea- route to India-artillery and empire-Prince Henry the Navigator-Atlantic colonization and the growth of slavery. (b) The discovery of a New World-the Spanish conquest of America-the profits of empire in the New World.

Unit-II: The Renaissance and The Reformations of Religion (a) The Renaissance and the Middle Ages-Renaissance Classicism-Renaissance Humanism; The Renaissance in Italy-origins-Renaissance literature and thought-painting, sculpture, and architecture-the waning of the Italian Renaissance; The Renaissance in the North-Christian Humanism, literature, art, and music. (texts in bold are replaced by features of renaissance.) (b) The Lutheran upheaval- the spread of Protestantism; 96 The domestication of the Reformation (1525-1560); The English Reformation; Catholicism transformed.

Unit-III : Religious Wars, State Building, Intellectuals and Artists (a) Turbulent periods-The Price Revolution-Religious conflicts-Political instability; Religious wars-The German wars of religion-The French wars of religion- The Revolt of the Netherlands; England and the defeat of the Spanish Armada; (b) The Thirty Years’ War; The balance of power in Europe-Spain, France, and England; The English Civil War-origins and consequences. (The existing Unit (b) is replaced with this)

Unit- IV: Absolutism and Empire (1660-1789) and The French Revolution (a) The appeal and justification of Absolutism; Alternatives to Absolutism; The Absolutism of Louis XIV; The remaking of Central and Eastern Europe; Autocracy in Russia; Colonization and Trade in the Seventeenth Century; Colonization and Empire. (b) The French Revolution-The coming of the Revolution- The destruction of the Old Regime; A new stage: Popular revolution; The Reign of Terror; The Quest for Stability – Directory and Consulate.

Unit- V : The Scientific Revolution and The Enlightenment (a) The intellectual roots of the Scientific Revolution; A 97 revolution in Astronomy; Methods for a new philosophy-Bacon and Descartes. The power of method and the force of curiosity-Seventeenth Century experimenters. (b) The foundations of the Enlightenment; The world of the Philosophes; Internationalization of Enlightenment themes; Nature, Gender, and Enlightenment Radicalism-Rousseau and Wollstonecraft. The Enlightenment and Eighteenth Century culture.

PAPER-8 (c): History of Northeast India(1822-1986)

Unit I: Early British policy - Non regulation system; First Anglo-Burmese War and its significance; Annexation of Assam, Cachar, Jaintia. Unit II: Consolidation of British rule in the Hills - Khasi, Garo, Naga and Mizo hills; Pattern of Administration; British Relations with tribes of Arunachal Pradesh, Manipur and Tripura. Unit III: Economic and Social changes under the British Rule - Land Revenue; Plantation Industry; Trade and Commerce; Western Education.

Unit IV: Impact of Nationalist Movement in Assam; Revolt of 1857; Partition of Bengal; Assam Association; Non- cooperation Movement; Civil disobedience movement; Quit India movement; Cripps’ Mission; 98 Cabinet Mission; and Independence. Unit V: Political Developments since Independence - Integration of Manipur , Khasi States and Tripura into the Indian Union; The Sixth Schedule; Hill state Movements; Re organization of the North East States 1972; Mizoram and the Memorandum of Settlement, 1986. PAPER-9 Modern World History

Unit I: The Industrial Revolution and Nineteenth Century Society (a) Background-late eighteenth and nineteenth centuries development; The Industrial Revolution in Britain (1760-1850)-innovation in the textile industries-coal and iron; The Industrial Revolution on the Continent; Industrialization after 1850; Industry and empire. (The texts in bold are omitted) (b) The social consequences of industrialization-the emergence of a class society; Population explosion; The peasantry in the countryside; The urban landscape-environmental pollution; prostitution; The Middle classes; working class life; “Class” consciousness.

Unit II: Europe in the Nineteenth Century: Politics and Ideology (c) Rise of Napoleon and the Napoleonic empire; Napoleonic reforms; The Congress of Vienna; 99 Liberalism and Conservatism; Literature and the Arts; Karl Marx; The French Revolutions of 1830 and 1848. (d) Rise of nationalism: The Unification of Italy and Germany; Eastern Questions and International Relations; The Crimean War (1854-1856).

Unit III: Imperialism and Colonialism (1870-1914)/ Modern Industry and Mass Politics (1870-1914)

(e) Causes of the “new imperialism”; Imperialism in South Asia and China; Russian imperialism; The French Empire and the Civilizing Mission; The Scramble for Africa and The Congo; Crises of Empire at the turn of the twentieth century-Fashoda; Ethiopia, South Africa; U.S. imperialism. (The texts in bold are omitted) (f) New technologies and global transformations-the “second” industrial revolution (steel, electricity, chemicals)- -rise of the corporation-international economics (manufacturing, trade, and finance). (g) Labour politics; Mass movements-Marxism and the emergence and spread of socialist parties; Suffrage and Women’s movement; National politics at the turn of the century; Anti-Semitism; Zionism; Darwinism and Social Darwinism;; The printed mass culture; Innovations in art.

Unit IV : The First World War and the Turmoil between The Two World Wars 100

(a) The causes of the war-The July Crisis; War of Empires; Women in the War; the Russian Revolution: The February Revolution and the October Revolution; The United States as a World Power; The Peace Settlement and the League of Nations. (b) Lenin’s NEP; Fascism in Italy and Nazism in Germany; the Great Depression-origins and effects.

Unit V: The Second World War (g) The causes of the War: Unsettled quarrels, economic fallout, and nationalism; Challenges to the Peace; The Spanish Civil War; German rearmament and the politics of appeasement; The outbreak; of hostilities and the fall of France; The battle of Britain and the beginnings of a global war; Germany’s war in the East and the occupation of Europe; Racial war, ethnic cleansing, and the Holocaust. (a) Total War: Home Fronts, The War of Production, Bombing, and the “Bomb”; counterattack and the dropping of the Atomic Bomb; The Eastern Front; The Western Front; The War in the Pacific; Significance of the Second World War; Consequences of the war-the establishment of the UNO.

PAPER-10 : Contemporary World

Unit I: The Cold War World: Global Politics and Economic Recovery (a) The ‘First ‘Cold War in Europe, 1945–61-origins and characteristics; From Cold War to Détente, 1962– 101 79-the Cuban Missile Crisis, the European détente, and the death of détente. (b) The Golden Years-Post-War economic recovery in Western and Eastern Europe-the EEC and the COMECON; the Welfare State among Western European states.

Unit II: Decolonization, Revolutions, and the Transformation of Asia and Africa (a) The end of the Raj; Nationalism and independence in South-East Asia; The Chinese Revolution; China, Japan and the Cold War in Asia; The Korean War; The Vietnam Wars, 1945–79. (b) The Arab-Israeli conflict. (c) Africa after 1945:The end of empire; The rise and fall of pan-Africanism;; The Cold War in Africa; The end of apartheid in South Africa; The legacy of empire; Poverty, resources and the troubled road to democracy. Unit III: Neutralism, Development and the Rise of the Third World (a) Neutrality in Cold War Europe; India the Non-Aligned Movement; Development and the Group of 77; The fragmentation of the Third World. (b) The rise of East Asia-Japan as an economic superpower; South Korea and Taiwan as economic powerhouses. (c) China and North Korea: Ideology and nationalism- The rise and decline of the Sino-Soviet alliance; Revolutionary China and the Third World; North 102 Korea: the last Stalinist state. (d) The United States and Latin America- Guatemala, Cuba, Chile and Nicaragua; Popular revolts and economic inequality, anti-Americanism, nationalism and socialism.

Unit IV: The End of the Cold War (1960-1990): Politics, Society, and Culture

(a) The collapse of Communism and the end of the Soviet Union; Fall of the Berlin Wall; The unipolar moment: America at the apex; The ‘new world order’ and ethnic conflict; European integration. (b) The Social Revolution: death of the peasantry; the new mass of students; industrial working classes; women’s changing roles. (c) Cultural Revolution: personal liberation and social liberation; mass culture-music and youth culture; art and painting; film; gender roles and sexual revolution. (d) Social Movements during the 1960s: The Civil Rights Movement; The Antiwar Movement; The Student Movement. Unit V: Globalization and the West

(a) Globalization: its meaning and the flow of money, ideas, and peoples; Informationalism, networks, and the network society. (b) Post-Colonial politics; Israel, Oil, and the rise of political Islam in the Middle East. (c) The rise of the Fourth World: Informational Capitalism, Poverty, and Social Exclusion. 103 (d) War and Terrorism in the 21st Century.

PAPER-11: Modern India (Part-II)

Unit I: (a) Historiography of Indian nationalism (b) Predecessors of the Indian National Congress (c) Formation of the Indian National Congress (d) Moderates and Extremists (e) Partition of Bengal and Swadeshi movement (f) Home Rule Leagues

Unit II: (a) Gandhian ideology and movements- Rowlatt Satyagraha; Khilafat Non-cooperation; Civil Disobedience; Quit India. (b) Ideological trends in the Congress. (c) Revolutionaries; Left movements; and States’ Peoples’ movements.

Unit III: (a) Morley Minto Reforms. (b) Govt. of India Act of 1919; (c) Swarajists and regional political parties. (d) Simon Commission and Nehru Report. (e) Communal Award. (f) Govt. of India Act, 1935. (g) Working of Provincial Ministries. (h) Cripps Mission. (i) Wavell Plan. (j) Cabinet Mission 104 Unit IV: (a) Emergence of Communal consciousness. (b) Some communal organizations: Muslim League, Hindu Mahasabha, RSS, Akali Dal. (c) British policy to communalism.

Unit V: (a) INA, Naval Mutiny. (b) Freedom and Partition of India. (c) Integration of princely states. (d) Framing of the Constitution.

PAPER-12(c): History of Modern China

Unit I: Economy, society and polity: (a) The Emperor and the nobility; government organization at central and local level (b) Land and taxation systems; population (c) Social stratification; the government examination (d) Decline of the Manchu power; the western advance and the tributary system

Unit II: China and the Western World: (a) The nature and origin of the Canton system of trade; foreign life at canton (b) British attempts to change the Canton system (c) The opium wars; treaties with imperialist powers; (d) Struggle for concessions in China; open door policy

Unit III: Rebellion and Reform movements 105 (a) Taiping rebellion (b) The Nien and Muslim rebellions (c) Self-strengthening movement (d) 100 days reforms

Unit IV: End of Dynasty and emergence of Nationalism (a) Boxer rebellion and its consequences (b) Structural reforms between 1901-1908 (c) Revolutionaries, the new Republic and Warlords (d) May Fourth Movement- nature and significance

Unit V: The Communist Revolution (a) Origin and growth of KMT and CCP (b) KMT-CCP relations (c) 2nd Sino-Japanese war (d) Mao Zedong, Communist Revolution and the Birth of the People’s Republic of China

ENVIRONMENTAL STUDIES (Compulsory Foundation Course)

Course-I/FC/EVS-IV Credit-5

UNIT I:INTRODUCTION · Scope and Importance multidisciplinary nature of environmental studies · Ecology – concept, types, classification and ecological levels of organization · Ecosystem – concept, types, classification and components of ecosystem 106 · Structure and function of an ecosystem

UNIT II: NATURAL RESOURCES · Introduction, classification of natural resources · Basics of renewable resources · Basics of non-renewable resources · Causes for depletion and conservation measures of natural resources

UNIT III: BIODIVERSITY AND CONSERVATION · Definition, pattern and levels of biodiversity · Concept of mega-diversity and hot-spots of biodiversity · Causes and consequence of biodiversity loss. · Conservation of biodiversity- In-situ and Ex-situ

UNIT IV: ENVIRONMENTAL POLLUTION · Basic concept and types of environmental pollution · Sources and causes of environmental pollution (air, water, soil, noise) · Effects and control of environmental pollution (air, water, soil, noise) · Climate change – global warming, ozone layer depletion, acid rain and impact on human communities and agriculture 107 UNIT V: SOCIAL ISSUES, DEVELOPMENT AND THE ENVIRONMENT · Goals, objectives and guiding principals of environmental education · Environmental movements- Chipko, Appiko, Silent valley projects · Role of NGOs in environmental development. · Concept sustainable development

MIZO DEPARTMENT SEMESTER-I: Thutluang ( Prose & Essays) Unit I: 1) Pu Hanga Leilet Veng - C. |huamluaia 2) Thlirtu - Kaphleia Unit II: 1) Mi Huaisen - Thanpuii Pa 2) Pi Pu Chhuahtlang- Siamkima Khawlhring Unit III: 1) Huphurhawm - Zairema 2) Mizo Tlawmngaihna- Sangzuala Pa

Unit IV: 1) Hmeichhia - R. Zuala 2) Khaw’nge Chawlhna - R.L.Thanmawia Unit V: 1) Beidawnna leh Beiseina – Vanneihtluanga 2) Kan Buaina - P.L. Liandinga Text : Lungdawh, CTBEB, published by Department of Mizo, MZU. 108 Reading List : 1. Khawlhring, Siamkima, Zalenna Ram, Aizawl, 1996. 2. Lalthangliana, B. editor. Kaphleia Leh C. |huamluaia Hnuhma, Aizawl, 2006. 3. Lalsawmliana, Duhaisam III (Sangzuala pa Kutchhuakte), Vanrami, Tuikhuah tlang, 2010. 4. Malsawma J., Vanglai, Thanpuii,1995. 5. Thanmawia, R.L. Chuailo-1, Din Din Heaven, Aizawl, 2011. 6. Vanneihtluanga, Suangtuahna, Lengzem Publication, 2016. 7. Zairema, Rev., Thukhawchang min pekte hi, Zorun Community, 2009.

SEMESTER – II: Hla (Poertry) – I

Unit I: Hla Hlui (Puipunnaa sak chi) 1) Salu Lam Zai - fîng 5 2) Chawngchen Zai - fîng 5 3) Tlanglam Zai - fîng 5

Unit II: Hla Hlui (Mi mal hming chawi hla) 1) Lianchhiari Zai - fîng 5 2) Darpawngi Zai -fîng 5

Unit III : Khuarel Hla 1) |hal - Kaphleia 2) Zan Lalnu - Roliana Ralte 3) Buannel Ram Dai - Ch. Malsawma 109 Unit IV:Lengzem Hla 1) Nghilh lohna Par - P.S. Chawngthu 2) Mang\ha, Mang\ha – Lalzova 3) Di Hmel\ha - Buangi Sailo

Unit V: Ramngaih Hla 1) Harh la, harh la – Rokunga 2) Khawkhawm Hla – Suakliana 3) Tho la, ding ta che - V. Thangzama

Text : Darbu, CTBEB, published by Department of Mizo, MZU.

Reading List : 1. Doliana, R. Mizo Nunhlui Hlate. Aizawl: 1998. 2. Ngurliana, Brig. Pi Pute Hla. Aizawl: 2009. 3. Khiangte, Laltluangliana. Mizo Hla leh Chham Hlate, Aizawl: 2014. 4. Lalbiakliana, H.K.R. Mizo Zaite. Aizawl: 1995. 5. Lalthangliana, B. Mizo Hun Hlui Hlate. Aizawl: 2002. 6. —. editor. Mizo Hla leh a Phuahtute. Hrangbana College, Aizawl: 1999. 7. Thanmawia, R.L. Mizo Hla Hlui. Din Din Heaven, 2020. 8. —. Hla Thu Dictionary. Lengchhawn Press, 2016 9. Rokunga Hlate: Rokunga Memorial Committee (RMC), 1999.

SEMESTER- III Course : MZ/3/EC/3- Lemchan tawi (Short Plays) 110 Unit - I: |hangthar Nun - Khawlkungi Unit - II: Thawmvunga - Laltluangliana Khiangte Unit - III : Doctor Faustus - Christopher Marlowe ( Lettu : C. Laltlankima) Unit - IV : Hmasawnna Rahbi - P.C. Lalrinpuia Unit - V : Chân loh Khân - B. Lalhriattira Texts:1. 1. Khawlkungi,|hangthar Nun, (Lemchan Thawnthu Thlanchhuah), Aizawl, 19993. 2. Khiangte, Laltluangliana, Thawmvunga (Lemchan Khawvel - I) , Aizawl: 20014. 3. Lalhriattira,.B., Hmasawnna Thuruk , Aizawl: 1997. 4. Lalrinpuia, C. Hmasawnna Rahbi,(Chantual Thuruk),Aizawl: 20005. Laltlankima, C. Christopher Marlowe’s Doctor Faustus, Aizawl: 2018

SEMESTER- IV (Modern Indian Language): Mizo Thu leh Hla Kamkeuna(Introduction to Mizo Literature)

Unit -I: Hla (Poetry) 1) Aw, ropui ber Halleluia! - R.L.Kamlala 2) Kawltuchawia - Chhuana 3) Rawlthar \ang fan fan- Lalsangzuali Sailo 4) Pialral rammawi - Lal\anpuia Tochhawng. 5) Runmawi - Valzotea

Unit - II: Lemchan tawi (Short play) 1) Chharmawia - Laltluangliana Khiangte 111

Unit -III : Thawnthu tawi (Short Story) 1) Lali (Lalawmpuii) - L. Biakliana Unit -IV : Mizo \awng hlutna leh pawimawhna - Dr. R. Thangvunga

Unit - V : Mizo \awng hman dan (MLC Publication) 1) Paragraph chungchang 2) Hawrawppui hman dan Text :Tumpang, CTBEB, published by Department of Mizo, MZU. Reading List: 1. Chuau\huama,Revd.(ed), R.L.Kamlala Kutchhuak, Lalchhumi, 2006. 2. Hlamawi Kutpui - Serkawn Concert, Dept.of Mizo, PUC, 2017. 3. Khiangte, Laltluangliana., Lemchan Khawvel - II. Aizawl: 2018 4. Laltlanmawia, Hmangaih Lal\anpuia Tochhawng, Thangkhumi, 2018. 5. Laldinliana, Lalsangzuali Sailo Hlate, 2017. 6. MBSE Mizo Language Committee, Mizo |awng Ziah Dan, Aizawl, 2016

Semester V Paper V – History of Mizo Literature

Unit 1 : Mizo Literature Hunpui Unit 2 : Hla Unit 3 : Thutluang 112 Unit 4 : Lemchan Unit 5 : Stories & Fiction

Prescribed Text: To be prepared by Board of Studies, Mizo, before 2013. [vide, BOS 10th Nov ‘10]

Paper VI – English Poetry

Unit 1 : 1. Fear No More – William Shakespeare 2. A Valediction Forbidding Mourning – John Donne Unit 2 : 1. How Soon Hath Time – John Milton 2. From ‘An Essay on Man’ – Alexander Pope Unit 3 : 1. The Tyger – William Blake 2. The World is Too Much With Us –William Wordsworth Unit 4 : 1. Ode on a Grecian Urn – John Keats 2. To Marguerite – Matthew Arnold

Unit 5 : 1. Mending Wall – Robert Frost 2. Lost – JayantaMahapatra

Prescribed Texts: 1. Ainawn, CTBEB, Aizawl, 2008 2. Poetry Down the Ages, sel. By BOS (English, MZU), Orient Longman, 2004.

Paper VII – Poetry

Unit 1 : 1. Hlado (chang 10) 113 2. Bawhhla (chang 5) 3. Chhinlung chhuak kan ni – Liandala

Unit 2 : 1. Rairahtea – Hrawva 2. Fam an chang ta – Ngurchhawna 3. Val leh hrang an ral – R.L.Kamlala Unit 3 : 1. Damlai Pialral – R.L.Thanmawia 2. Thal – Kaphleia Chhakchhuak 3. Lalruanga Dawibur thar – Laltluangliana Khiangte

Unit 4 : 1. Tlaizawng par – Vankhama 2. Virthlileng vel – V.Hawlla 3. Leng Uchuaki – P.S.Chawngthu

Unit 5 : 1. Tleitir lungmawl – F.Laltuaia 2. Ka Thai vechu – Jimmy L.Chhangte 3. Kan Ram leh hnam– J.Liankhuma

Prescribed text: Ngirtling, CTBEB, Aizawl, 2007.

Paper VIII ( B ) – Prose writings

Unit 1 : 1. Mizo Sakhua – Liangkhaia 2. Ral thah sawngbawl dan– K.Zawla

Unit 2: 1.Mizo Inneih Dan – Z.T.Sangkhuma 2. Pipute duh loh thil – James Dokhuma Unit 3: 1. Val upa – Darchhawna 2. Tunhmaa Mizo nula leh tlangval nun – B.Lalthangliana 114 Unit 4: 1. Pipute Chawimawina Chi Thum – Lalrinawma 2. A ruh no no chhuakah – Zikpuii pa Unit 5: 1. Hnam Lungphum a Nghing – Lalsawma 2. Zoram Parmawi – C.Rokhuma

Prescribed Texts: Fungki, CTBEB, 2007.

Semester VI Paper IX : Theory of Literature

Unit 1 : Literature : Sawifiahna – Zethuang – Literature leh Society – Literature leh History. Unit 2 : Poetry Unit 3 : Drama Unit 4 : Prose & Fiction Unit 5 : Criticism

Prescribed Text: To be prepared by Board of Studies, Mizo, before 2014. [vide BOS 10th Nov. ’10]

Paper X – Fiction II

Unit 1 : Hawilopari – Biakliana Unit 2 : Silaimu Ngaihawm– James Dokhuma Unit 3 : Nukawki – LalhminglianaSaiawi Unit 4 : Duhtak Sangpuii – Khawlkungi Suggested Readings: 1. Percy Lubbock, The Craft of Fiction. 2. H.Lallungmuana, Theme and Techniques of Mizo Novel, unpublished PhD Thesis, 1989. 3. M.Boulton, The Anatomy of the Novel, Routledge & Kegan Paul, London, 1975. 115 Paper XI – Mizo Language & Grammar

Unit 1 : 1. Mizo tawng bul bal (Historical aspect) – Lalthangliana Phillips 2. Mizo tawng tobul leh a chhehvel – B.Lalthangliana

Unit 2 : 1. Mizo tawng chanchin (General observation) – Ralluaii Chhangte 2. Mizo tawng kalhmang (Theoretical aspect) – Lalrindiki T. Fanai

Unit 3 : 1. Mizo tawng than dan (inher danglam dan) – Lalthangfala Sailo 2. Mizo tawng tihhausak dan tur (Enrichment) – Laltluangliana Khiangte

Unit 4 : 1. Mizo tawng hmandan leh ziahdan kalhmang – Rev Zairema 2. Mizo tawng dik hman zir – Rev Zairema

Unit 5 : Mizo Grammar. Texts: 1. Mizo Tawng Zir Zauna, M.L.A., Aizawl, 1995. 2. Mizo Tawng Grammar, S.P.B., 1992 116 Additional Reading: 1. Zo tawng Formula, Rev Z.T. Sangkhuma, 2005. 2. Mizo Tawng Ziah Dan, MBSE, 2008.

Paper XII ( A ) – Selected English Prose

Unit 1 : 1. Of Studies – Francis Bacon 2. Shakespeare and Others – John Dryden Unit 2 : 1. Happiness – Oliver Goldsmith 2. Principles of Good Writing – L.A.Hill

Unit 3 : 1. Miseries of the Rich – G.B.Shaw 2. What is Courage? – William Slim

Unit 4 : 1. A Simple Philosophy – Seathl 2. The Other Side of the Hedge – E.M.Forster

Unit 5 : 1. The Weather : An Explanation – Robert Lynd 2. What is Culture – Jawaharlal Nehru

Texts: 1. Ainawn, CTBEB, Aizawl, 2008 2. Prose for Our Times, sel. by BOS (English, MZU), Orient Longman, 2004. 117 POLITICAL SCIENCE DEPARTMENT

I –SEMESTER Govt. & Politics of Mizoram Paper – I

Units Approved I (a) Profile of Mizoram (b) Traditional, Political and Social Institutions (c) Effects of British Annexation (d) Inner line Regulation II (a) MNF Movement: Causes and consequences (b) Memorandum of Settlement, 1986 (c) Constitutional Developments leading to the creation of the State of Mizoram. III Functioning of the Govt. in Mizoram: Governor, Chief Minister, and Legislative Assembly. IV Political parties in Mizoram: (a) Old Parties— Mizo Union and United Mizo Freedom Organization (b) Existing Parties: National and Regional parties

V Local Self Govt. in Mizoram : Municipality (With special reference to the 74th Constitutional Amendment)Village Councils – Their Structure & Functions.Sixth Schedule: Powers & Function of Autonomous District Council in Mizoram.

II –SEMESTER Indian Govt. & Politics Paper – II Units Approved I Indian Constitution – The Making of India’s 118 Constitution, Preamble: Ideals and Philosophy, Salient Features of the Constitution, Fundamental Rights and Duties, Directive Principles of State Policy

II Indian Federalism– Nature of Indian Federalism; Tension Areas of Centre-State relations, Amendment Procedures and Emergency Provisions.

III Union Government: President, Parliament & Prime Minister. State Government: Governor, State Legislatures & Chief Minister. IV The Judiciary: Supreme Court, High Court and Judicial Review. Election Commission of India: Composition, Powers and Functions.

V Major Issues and Challenges to Indian Polity: Casteism, Communalism, Regionalism, Local Self Governments: Panchayati Raj institutions and Municipalities

III–SEMESTER Major Political Systems Paper – III (Political Systems of UK, USA, Switzerland and China)

Units Approved I British Political System (a) Salient Features of British Political System. (b) Rule of Law and Conventions. (c) Parliamentary Government :- Monarchy, Parliament, Cabinet. 119 II U.S. Political System (a) Salient Features of the US Political System. (b) Federal System (c) Separation of Powers. (d) U.S. Govt. : President, Congress & Supreme Court.

III Swiss Political System (a) Salient Features of Swiss Political System. (b) Swiss Govt.: Federal Council, Federal Assembly, Federal Tribunal (c) Devices of Direct Democracy in Switzerland

IV Chinese Political System (a) Salient Features of Chinese Political System. (b) Governmental Structure : National People’s Congress, President of PRC, State Council. V Party System (a) Britain (b) USA (c) Switzerland (d) China

Paper – IV Political Theory Paper - IV

Units Approved I Political Theory – Nature, Scope and Significance. Approaches to the Study of Political Theory: a. Traditional b. Marxist c. Behavioral d. Post Behavioral 120 II State : (a) Theories of Origin of the State: Liberal & Marxist

Sovereignty: (a) Meaning, Characteristics and Types (b) Monistic & Pluralist View of Sovereignty

III Law : Meaning, Sources, Types. Liberty : a) Meaning & Kinds, b) Theories of Liberty: Liberal View & Marxist View

Equality : a) Meaning and Kinds b) Liberty and Equality

IV Rights: a) Meaning and Types. b) Theories of Rights: Natural Rights & Social Welfare Justice : a) Meaning and Kinds; b) Rawls’ Theory of Justice

V Democracy: (a) Meaning, (b) Theories of Democracy: Elitist, Marxist ; (c). Western Liberal democracy

Welfare State: 121 (a) Meaning and Features (b) Relevance of Welfare state

V-SEMESTER Western Political Thought Paper – V

Units Approved

I Plato : Justice, Education, Communism, Ideal State. Aristotle : Classification of Constitution, Best Practicable State, Revolution and Slavery.

II St. Augustine - Two Cities, Relations between Church and State Machiavelli - Religion and Morality; State

III Hobbes – Social Contract Theory; Absolute Sovereignty; Individualism. Locke – Social Contract Theory, Limited Government and Property. Rousseau – Social Contract Theory and General Will.

IV Bentham – Utilitarianism J.S. Mill – Liberty; Women; Alterations of Utilitarianism and Democracy.

V Hegel – Dialectics and State. Marx - Dialectic Materialism, Historical Materialism, Theory of Revolution, Class Struggle and Surplus Value. 122 International Relations Paper – VI

Units Approved I International Relations: Meaning and Nature. Approaches to the Study of International relations: a) Realism b) Idealism

II Sovereign Nation-State System: a) Meaning and Nature b) National Interest; c) National power – Meaning and Elements.

III Third World a) Emergence b) NAM : Impact on world politics

IV Cold War : Causes, Different phases, impact, end of the Cold War

V International Security a) Disarmament and Arms Control b) Balance of Power c) Collective Security d) Diplomacy e) Terrorism Public Administration Paper – VII

Units Approved I (a) Public Administration- Meaning, Nature and Scope 123 (b) Approaches to the Study of Public Administration : Scientific Management Theory, Classical Theory, Human Relations Approach, Bureaucratic Approach (c) Public Administration and Globalisation

II Organisation : Formal & Informal, Hierarchy, Centralisation&Decentralisation, and Coordination; Administrative Behaviour : Leadership, Decision- Making, Communication and Accountability.

III (a) Development Administration : Meaning, Nature and Scope (b) Personal Administration: Recruitment, Training and Promotion

IV Indian Administration : Minister – Civil Servant Relation. Legislative and Judicial Control over Administration.

V (a) Budgeting: Meaning and Principles, Preparation & Passing of Budget in India; (b) Comptroller & Auditor General, Role of Finance Ministry Human Rights Paper VIII (a)

Units Approved

I Human Rights—(a) Meaning and classification, (b) Major landmarks in the historical development of 124 Human rights Prior to UN

II Human Rights & the United Nations Universal Declaration of Human Rights.

III Group Human Rights: Rights of Women, Children, Minorities, Disabled and Old Age.Role of International NGO in the Protection of Human Rights - Amnesty International

IV International Instruments of Human Rights : Civil, Political, Social & Economic Rights.Third Generation of Human Rights: Right to Development.

V Human Rights Provisions under the Indian Constitution. National Human Rights Commission in India.

VI-SEMESTER Indian Political Thought Paper – IX

Units Approved

I Sources of Indian Political Thought Kautilya – Arthasastra: Theory of government, statecraft

II Raja Ram Mohan Roy – Social Liberalism DayanandaSaraswati– Vedic Nationalism Swami Vivekananda – Nationalism, Internationalism 125 III Gopal Krishna Gokhale – Swadeshi Bal Gangadhar Tilak – Swaraj

IV Mahatma Gandhi – Non-Violence, Satyagraha Jawaharlal Nehru – Socialism, Individualism

V M.N. Roy – Radical Humanism, Party-less Democracy B.R. Ambedkar – Equity, Contribution to the Constituent Assembly J.P. Narayan – Total Revolution

Indian Foreign Policy Paper – X Units Approved

I Indian Foreign Policy – Determinants, Principles and Objectives.

II Policy of Non-Alignment – ConceptIndia’s Policy of Non-AlignmentRelevance of Non-Alignment

III Indo-US Relations : Main Issues, Indo-US Nuclear Deal, Recent trends Indo-Russia relations : Main Issues Indo-China Relation : Main Issues, Tension Areas

IV Indo-Pakistan Relations : Main Issues, Tension Areas Indo-Sri Lanka Relations: Indo-Sri Lankan Accord (1987) & Indian Peace Keeping Force Indo-Bangladesh Relations: Main Issues, Recent Trends 126 V (a) India’s Nuclear Policy (b) India and ASEAN: Look East/Act East Policy (c) Indo-Myanmar Relations in the 21st Century: (d) Problems and Prospects The United Nations Paper – XI

Units Approved

I International Organisation – Origin; League of Nations and its Failure, Historical Development of the UN. U.N. Charter : Its Objectives & Principles, Membership of the U.N.

II Principal Organs : (a) General Assembly (b) Security Council. (c) Economic & Social Council. (d) Secretariat (e) International Court of Justice

III SpecialisedAgencies : I.L.O. , U.N.E.S.C.O., W.H.O. UN Programmes and Funds : UNICEF, UNDP, UNEP.

IV U.N. and Peace Keeping. U.N. & Human Rights.

V Relevance of U.N. in Post-Cold War Period. Reforms in UN: Issues & Debates. 127 Political Sociology Paper XII (a)

Units Approved

I (a) Political Sociology – Definition, Nature and Scope (b)Approaches to the Study of Political Sociology : Political Sociological Approach, Behavioural Approach and Marxian Class Approach

II (a) Power: Meaning and Kinds. (b)Theories of Power: Elite Theory, Pluralist Theory and Marxian Theory. (c)Authority and Legitimacy III Political Culture ; Political Socialisation: Meaning & Agents ; Political Participation. Political Development and Modernisation.

IV Social Stratification: (a)Caste in India (b)Caste and Class politics

V (a)Social Change: Meaning, Characteristics and Factors (b)Theories: Sanskritization, Westernization and Secularisation. 128 BACHELORS OF BUSINESS ADMINISTRATION PROGRAMME (BBA) BBA/1/FC/01, Credit (5) BUSINESS COMMUNICATION Max Mark 100 (Internal=25; Semester End =75)

Objectives: The objective is to get the students acquainted with the process of managerial decision making and to enable you to write lucid reports that recommend decisions based on rigorous analysis and systematic evaluation of options. As you develop and refine your managerial decision making and analytical thinking, you will also hone your analytical writing skills in English

Outcome: The major outcome of the course is that students will be able to write better letters and reports. There is better understanding of communication and its importance in the organisation. The students will also have better presentation skills that are vital in the future.

Unit I: Introduction, Purpose; Process; Importance of Communication in Business; Barriers to Communication; Measures to Overcome the Barriers to Communication. Types of Communication; Verbal Communication- 129 Importance of verbal communication- Advantages of verbal communication- Advantages of written communication; Significance of Non-verbal Communication Unit II: Listening Skills: Listening Process; Classification of Listening; Purpose of Listening; Common Barriers to the Listening Process; Measures to Improve Listening; Listening as an Important Skill in Work Place. Language for Communication: Language and Communication; General Principles of Writing; Improving Writing Skills, Essentials of good style, Expressions and words to be avoided; Grammar and Usage Unit III: Communication in Organizations: Internal Communication; Stake Holders in Internal Communication; Channels of Internal Communication; External Communication; Stake Holders in External Communication; Channels of External Communication. Communication Network: Formal and Informal CommunicationNetwork; Upward Communication; Downward Communication; Horizontal Communication; Diagonal Communication. Oral Communication Skills: Purpose; Steps in Making a Presentation. Unit IV: Writing Business Letter: Structure, Format; Types of Business Letters. Writing Memos, 130 Circulars and Notices: Guidelines for writing memos- Language and writing style of a memo- Format of a Memo; Circulars- Guidelines for writing a circular- Languages and writing style of a circular- Format of a circular; Notices- Purpose- Format- Important points to remember while writing a notice Report Writing: Features of Writing a Good Report; Purpose; Guidelines; Steps; Structure; Types of Reports writing.

Suggested Readings

1. Courtland L. Bovee, John Thill, AbhaChaterjee. (2011). Business Communication Today. Pearson Education, 10th Edition. 2. Charurvedi, P.D. (2011). Business Communication: Concepts, cases, and applications, Pearson Education, 2nd edition. 3. Sethi, Anjanee and Adhikari, Bhavana(2009). Business Communication. Tata McGraw Hill, New Delhi. Kaul, Asha. (2009). Effective Business Communication. Prentice Hall India, Kindle Edition.

BBA/1/CC/02:FUNDAMENTAL OF MANAGEMENT Credit (6) (5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The objective of this course is to 131 sensitize students to the various facets of management, its theories and to create an understanding of various principles and practices of management.

Outcomes: The outcome of this paper is participants will know the different managerial theories developed different parts of the world and its relevance and application in today’s complex business environment along with required managerial skills.

Unit-I: Introduction – meaning and nature of management, management system and processes; task and responsibilities of a manager; managerial skills

Unit-II: Decision making -nature and process, types of managerial decisions, decision making conditions, forms of group decision making in organization, Planning Processes, Controlling

Unit-III: Organization Structure and process: – Organisational climate, culture and managerial ethos; Organisational structure and design; Centralisation and decentralization; Delegation and inter-department coordination; Managerial communication.

Unit-IV: Behavioural dynamics: Individual 132 determinants of organizational behavior; perceptions, learning, personality, attitudes and values, motivation, Job anxiety and stress. Interactive aspects of Organisational Behaviour: Ananlysing inter-personal relations; Group dynamics; Management of organizational conflicts; Management of change; leadership styles and influence people.

Suggested Readings 1. Griffin, R. W., Management, Biztantra, New Delhi 2. Stoner, F., and Gilbert, Jr.,Management, Pearson Education, New Delhi 3. Weihrich, H., and Koontz, H., Management: A Global Perspective, Tata McGraw Hill 4. Daft, Management, Thompson Learning, New Delhi 5. Robbins, S.P., Management, Pearson Education 6. Robbins, S. P. OrganisationalBehaviour, Prentice Hall of India, New Delhi

BBA/1/CC/03 BUSINESS STATISTICS Credit (6) (5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objective: This course shall acquaint the students with the concepts and techniques used in statistics and enable them to apply this knowledge in business decision-making using spreadsheets. Outcome: Ability to make decisions by using 133 statistical tools.

Unit-I: Meaning, Scope, importance functions and limitations of statistics, Measures of Central tendency – Mean, Median, Mode, Quartiles, Measures of Dispersion – Range, Inter quartile range, Mean deviation, Standard deviation, Variance, Coefficient of Variation, Skewness and Kurtosis.

Unit-II: Hypothesis Testing: Introduction, Format of Hypothesis Testing, Error in Hypothesis Testing. Chi-Square: Introduction, Advantages and Limitations of Non-Parametric Method, Chi- square Distribution. Analysis of Variance (ANOVA): Introduction, approach, One way Classification and Two ways Classification.

Unit-III: Correlation & Regression Analysis, Correlation Analysis: Rank Method & Karl Pearson’s Coefficient of Correlation and Properties of Correlation. Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation.

Unit-IV: Index numbers and Time Series: Index number and their uses in business; construction of simple and weighed price, quantity and value index numbers; test for an ideal index number, components of time series, Statistics with SPSS and Excel. 134 Suggested Readings

1. Gupta, S.P. & M.P. Gupta, Business Statistics, Sultan Chand & Sons, Delhi 2. Gupta, C.B., An Introduction to Statistical Methods, Vikas Publishing House Pvt Ltd., Delhi 3. Gupta, B.N., An Introduction to Modern Statistics, Bookland, Calcata 4. Sancheti, S.C. & V.K. Kapoor, Statistical Methods, Sultan Chand & Sons, Delhi 5. Ellhans, D.N., Fundamentals of Statistics, KitabMahal, New Delhi 6. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, Delhi 7. Sharma, J. K., Business Statistics, Pearson Education, New Delhi

BBA/4/CC/04 COMPUTER FUNDAMENTALS AND APPLICATIONS-I (Theory) Credit (3)(2L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: To familiarize students with computers and their applications. It will also emphasize the 135 use of computers and technology throughout their future careers. Students will learn fundamental concepts of computer hardware and software and become familiar with a variety of computer applications, including word-processing, spread sheets, databases, and multimedia presentations. Outcomes: Able to apply information technology for efficient decision making.

Unit – I: Basic Concepts of Computers: Introduction and definition of computer; functional components of a computer system-(Input unit, CPU, Memory and output unit); Functioning of a computer; characteristics, advantages and limitations of a computer; classification of computers; Essential Components of Computer : Hardware: Input devices, Output devices, Storage Devices

Unit - II: Software: Introduction; Types of software with examples; Introduction to languages, compiler, interpreter and assembler. Operating System: Definition, Functions, Types and Classification, Elements of GUI based operating system- Windows- Use of menus, tools and commands of windows operating system. Unit – III: Introduction to Networks and Internet: Introduction to Networking; importance of networking; communication devices; Features of 136 Networking. Meaning of Internet; growth of internet; basic internet terminology; Internet protocols; usage of internet to society; search engines.

Unit – IV: Database: Introduction to Database, DBMS vs RDBMS concepts, Application: Information Technology (IT) applied to various functional areas of management, such as Production / Operations, Marketing, Human Resource, Finance and Materials Management Suggested Readings 1. Mansfield, Ron. Working with MicroSoft Office, TataMcGraw Hill 2. Norton, P., Introduction to computer, TataMcGraw Hill 3. Bartee, T. C. , Digital Computer Fundamentals, TataMcGraw Hill 4. Nelson, S. L., Office 2007, TataMcGraw Hill 5. Madan, S., Introduction to Computers and Information System, Taxmann, New Delhi 6. Arora, A., Bansal, S., Computer Fundamentals, Excel Books, New Delhi

BBA/4/CC/05 COMPUTER FUNDAMENTALS AND APPLICATIONS-II(Practical), Credit (3)(6P) Max Mark 100 (Internal=25; Semester End =75) 137 Unit – I: Text Creation Manipulation Software: Introduction to word processing; working with word document; Page formatting; Find and replacing text, Tables and its usage, Spell checking, bullets and numbering, hyperlink, Paragraph formatting, Header and Footer, Mail merge, printing word document. Unit – II: Electronic Spread Sheet: (MS-Excel) Creating a workbook; inserting deleting worksheets, writing formula with operators, Organising charts and graphs, printing worksheet. Generally used spread sheet functions: a) Mathematical b) Statistical c) Logical d) Financial Unit – III: Graphical Presentation Software: (MS- PowerPoint) Meaning of presentation package. Formatting slides and produce slide show. Slide transition, custom animation, online broadcast, duplicate slides. Unit – IV: Database: Creating Tables using MS Access, creating relations between tables in MS Access, Designing Forms, Queries and Reports in MS Access.

Suggested Readings

1. Mansfield, Ron. Working with MicroSoft Office, TataMcGraw Hill 2. Norton, P., Introduction to computer, TataMcGraw Hill 138 3. Bartee, T. C. , Digital Computer Fundamentals, TataMcGraw Hill 4. Nelson, S. L., Office 2007, TataMcGraw Hill 5. Madan, S., Introduction to Computers and Information System, Taxmann, New Delhi 6. Arora, A., Bansal, S., Computer Fundamentals, Excel Books, New Delhi

BBA/2/FC/06 ORGANIZATIONAL BEHAVIOUR Credit (5) Max Mark 100 (Internal=25; Semester End =75)

Objectives: This course introduces the study of organizational behaviour at individual, group and organization level. After completing this course the student will have an understanding of human behaviour at individual, group and organization level.

Outcomes: Capable to analyze individual and group behaviour, and understand the implications of organizational behaviour on the process of management.

Unit I:Introduction to Organizational Behavior, Definition, Assumptions, Significance of organizational behavior, characteristics of OB. 139 Individual Behavior and Group Behavior, Factors affecting behavior, formal and informal group, stages of group formation.

Unit-II: Attitudes, Emotions, Personality, Perception Main Components of Attitudes, Major Job Attitudes. Meaning of Emotions and Moods, Sources of Emotions and Moods.Personality & its importance.Definition of Perception & Factors That Influence Perception. Unit-III: Motivation: Meaning, Importance of Motivation. Motivation Theories: Maslow Theory, Herzberg Theory, McGregor Theory and McClelland Theory. Leadership: Meaning, Importance, Qualities of Good Leader. Theories of Leadership, Leadership Styles, Minzberg theory of Organization.

Unit-IV: Decision making: Decision Making: Concept, Importance, Decision-Making Process. Types of Decisions, Decision-Making, Models- Classical Decision Model.Conflicts – Organizational conflicts, types of conflict, Strategies of interpersonal conflicts. Group decision making & control:- Nature and meaning of decision making, phases of decision making process, Meaning of Control, elements of control process.

Suggested Readings

1. Robbins, S. P. Organisational Behaviour, Prentice 140 Hall of India, New Delhi 2. Robbins Stephen P., Organisational Behaviour, PHI, New Delhi. 3. Luthans Fred, Organisational Behaviour, Tata McGraw Hill, New Delhi. 4. Rao M.G., Rao V.S.P. &Narayana P.S., Organizational Behavior - Text and Cases, Konark Publications, Delhi.

BBA/2/CC/07 MANAGERIAL ECONOMICS

Credit (6) (5L + 1T) Max Mark 100 (Internal=25; Semester End =75)

Objective: The objective of this course is to acquaint the students with the concept of managerial economics and to enable them to apply in business decision making. Outcome: The outcome of this course is students know how to make business decisions in the most efficient and cost effective way as they’ve come across the characteristics and behaviour of consumers and the importance of correct decision making for business purposes.

Unit-I: Introduction – Natural & Scope of 141 Managerial Economics – Significance of Managerial Economics. Demand Analysis – Basic Concepts and Tools for Analysis of Demand – Demand forecasting.

Unit-II: Cost Concepts and Cost Analysis – Production Function – Cost Price – Output Relations. Price and Output Decisions under different Market Structures Perfect Competition – Monopoly – Monopolistic Competition – Oligopoly – Pricing Policy – Pricing Methods and Approaches – Product Line Pricing – Price Forecasting.

Unit-III: National Income- Definition, measurement – Factors - difficulties in measurement. GDP-NDP-Business cycle- phases – Inflation- types and control measures. Managerial Economics in the Context of Globalization..

Unit-IV: Regional Economics – Definition, Problems of Regional Economic Growth, National and regional Planning goals of Mizoram and North East. Identification of Backward regions: Determinants of Regional Development: Natural Endowments Human Resources-Capital- Technology-Economic and Social infrastructure.

Suggested Readings 1. Stonier A.W & Hague, D.C. A Text Book of 142 Economic Theory,Longman Group UK Limited. 2. Koutsoyannis, A. Modern Micro economics (second edition), 2013 3. Dwivedi D.N. Managerial Economics, 8th Edition, Vikas Publishing House, New Delhi 4. Dwivedi D.N. Micro Economic Theory, Vikas Publishing House, New Delhi 5. William F.Samuelson, Stephen G. Marks, Managerial Economics, 5Th Ed, Willy India edition. 6. Gregory Mankiw, N:Principles of Macroeconomics 7. Roberta Capello, Regional Ecnomomics, Routhledge, 2016 8. Managerial Economics - Spencer M.K 9. Managerial Economics - Mote & Paul 10. John B. Parr, “Regional Economic Development: An Export Stages Framework,” Land Economics, Feb. 1999, pp. 94-114. 11. Ron Martin and Peter Sunley, “Paul Krugman’s Geographical Economics and Its 12. Chand, M. and U.K. Puri : Regional Planning in India, Allied Publishers, New Delhi. 13. Dholakia, R.H : Regional Disparity in Economic Growth in India, Himalaya Publishing House, Bombay. 14. Glasson, J : An Introduction to Regional Planning, Concepts, Theory and Practice, Hutchiuson, London. 15. HanumanthaRao, CH : Regional Disparities and Development in India, Ashish Publishing House, New Delhi. 16. Harry N Richardson (1969): regional Economics, Weidenfield and Nicolson, Prager, New York London 143

BBA/2/CC/08 BUSINESS ACCOUNTING

Credit (6) (5L + 1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: The course aims to acquaint the students with management accounting tools that are helpful in the process of managerial financial decision making, creation of policy and day to day operation of an organization. Outcomes: Student shall have a thorough understanding of basic managerial accounting concepts and be able to apply this understanding to business situations.

Unit-I: Accounting – Meaning, nature, functions and types of Accounting, Accounting concepts and conventions, Journal, Ledger

Unit-II: Subsidiary Books, Trial Balance, Rectification of Errors

Unit-III: Bank Reconciliation Statement, Preparation of Final Accounts with adjustments

Unit-IV: Depreciation Accounting: Concepts and methods (Straight Line and Written down Methods only); Receipt and Payments Accounts; Income and 144 Expenditure Accounts, Tally: introduction of Tally. Suggested Readings Monga, J.R., Introductory Financial Accounting. Mayoor Paperbacks, New Delhi

1. Nadhani, A.K &Nadhani, K.K., Learn Working with Tally ees 6.3 in 21 Hours. BPB Publications, New Delhi 2. Maheshwari, S. N. &Maheshwari, S. K. Financial Accounting. Vikash Publishing House, New Delhi 3. Gupta, R.L &Radhaswamy, M. (latest Eds). Financial Accounting. Sultan Chand & Sons, New Delhi 4. Jain, S.P &Narang, K.L., Financial Accounting. Kalyani Publishers, New Delhi

Elective-I (Any one of the list) BBA/2/EC/8(A)PERSONALITY DEVELOPMENT &MANAGEMENT SKILLS Credit (6) (5L + 1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: In this Personality Development course you will learn in-depth information about personalities. You will gain a better understanding about those around you and also more about who you are and how you got to be that way. Course Outcomes: Polishing manners to behave appropriately in social and professional circles. Enhancing the ability to handle casual and formal situations in terms of personal grooming, dining and entertaining etiquette. Developing and 145 maintaining a positive attitude and being assertive.

Unit-I: Self-Awareness: Meaning of self-awareness, components of self-awareness, improving self- awareness, and benefits of understanding self. Interpersonal Skills, Meaning, need to develop interpersonal skills, components of interpersonal skills, techniques to improve interpersonal skills, benefits of effective interpersonal skills.

Unit- II: Introduction, Importance, Role and Process of Business Communication, Verbal and Non Verbal Communication, Effective Communication, Directions of Communication and Barriers to Communication.

Unit-III: STRESS MANAGEMENT; meaning of stress, factors causing stress, positive & negative types of stress, effects of stress on body & mind, stress removal techniques.

Unit-IV Ideal Personality Effective communication & it’s key aspects, Body language, Assertiveness, problem-solving, Motivation, positive & creative thinking, Leadership & qualities of successful leader, character building, Teamwork, Lateral thinking, Time management, Analysis of strengths & weaknesses.

Suggested Readings 146 1. Borg, J., (2008) Body Language (7 easy lessons to master the silent Language), Pearson Education, Delhi. 2. Hudson, R.H., (2006) Business Communication, 5th Edition, Jaico Publishing House, Delhi. 3. Kitty Locker &Kaczmarek (2010) Business Communication, Building Critical Skills, McGraw- Hill/Irwin, New Delhi 4. Basic Managerial Skill for all-Prentice –Hall of India Pvt ltd, New Delhi.

BBA/2/EC/8(B) ETHICS & CORPORATE SOCIAL

RESPONSIBILITY

Credit (6) (5L + 1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: The objective of this course is to sensitize students to the various facets ethics in management of corporate body and corporate governance to safeguard the investors from corporate scandals and aggressions. Outcomes: The outcome of this paper is participants will understand the ethics in management of corporate body and corporate governance to safeguard the investors from corporate scandals and corporate aggressions. 147 Unit I: Business Ethics, Meaning, Scope, Nature and value of management, need for ethical decisions by managers, value of management ethics, management integrity, types of integrity and developmental integrity, Ethical planning.

Unit II: Social Responsibilities of Business, concept, rationale, dimensions and tools of social responsibilities, social responsibility and social responsiveness. Social responsibilities of Indian Business firms towards shareholders, consumers, Government, Community etc.

Unit III: Ethics in management, Ethical theories, Enterprise mission, institutionalizing ethics, code of ethics and its implementation. Unit IV: Corporate Governance, meaning, scope and nature, trends in Governance practices, Corporate Governance Issues, Role of Auditors, OECD principles, and SEBI Guidelines.

Suggested Readings

1. Murthy, C. S. V., Business Ethics and Corporate Governance, Himalaya Publishing House, Mumbai 2. Murthy, C. S. V., Business Ethics, Himalaya Publishing House, Mumbai 148 3. Banerjee, R P, Ethics in Business & Management, Himalaya Publishing House, New Delhi 4. Hartman, L. P, Perspective in Business Ethics, Tata McGraw Hill, New Delhi 5. Chakraborty , S.K., Ethics in Management, Oxford University Press, New Delhi 6. Bajaj, P S and Raj Aggarwal, Business Ethics, Biztantra, New Delhi

BBA/2/EC/8(C) BUSINESS ENVIRONMENT Credit (6) (5L + 1T) Max Mark 100 (Internal=25; Semester End =75) Course Objective: To analyse the overall business environment and evaluate its various components in business decision making. And provides an analysis and examination of significant contemporary ethical issues and challenges existing throughout the professional business arena. Course Outcomes: To understand the different environment in the business climate. To know the minor and major factors affecting the business in various streams To know the different environment like, political, technological and economic environment in the business. To acquire in-depth knowledge about legal environment etc.

Unit-I: Business Environment – Nature, structure and components of business environment; country 149

risk; political risk and corporate adjustment; international impact on business environment; nature of Indian economy

Unit-II: Economic reforms; current monetary and fiscal policy environment; competitive environment and the Competition Act 2002; Consumer and Investor’s protection; corporate governance

Unit-III: Industrial policy of 1991; public sector reforms; public private partnership; SMEs – threats and challenges; industrial sickness; industrial relations; Unit-IV: Balance of Payments scenario; foreign trade pattern and policy; globalization trends; environment for international direct investment; Foreign Exchange Management Act

Suggested Readings 1. Mishra S.K. and Puri V.K., Economic Environment of Business, Himalaya Publishing, New Delhi 2. Amarchand D., Government and Business. Tata McGraw Hill, New Delhi. 3. Govt. of India, Economic Survey (latest year), Govt. of India, New Delhi 4. Sengupta, N.K., Government and Business, Vikas Publication, New Delhi 5. Cherunilam, F. , Business and Government. Himalaya Publishing House, Mumbai. 150 6. Paul, J., Business Environment, New Delhi, Pearson Education, 7. Sharma, M. K., Business Environment in India, New Delhi, Commonwealth Publishers 8. Aswathapa K., Business Environment, Himalaya Publishing House, New Delhi 9. Banerjee, R. P., Ethics in Business & Management, Himalaya Publishing House, New Delhi 10. Mathur, N.D., Economic Environment in India, Shivan Publishers, Jaipur 11. Mittal, V., Business Environment, Excel Books, New Delhi

BBA/3/FC/09 OPERATIONAL MANAGEMENT

Credit (5) Max Mark 100 (Internal=25; Semester End =75) Objectives: This paper aims to sensitize students to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. Outcome: To solve problem at the time of running manufacturing plan regarding faster production, more quality oriented and more customer friendly process. Course Unit 1: Operations Management: Introduction, strategy in Operations, Tools for Implementation of 151 Operations, Industry Best Practices. Operations Strategy: Operations Strategy, Competitive Capabilities and Core Competencies, Linkage Between Corporate, Business, and Operations Strategy, Developing Operations Strategy, Elements or Components of Operations Strategy, Competitive Priorities, Manufacturing Strategies, Service Strategies, Global Strategies and Role of Operations Strategy,

Unit 2: Business Process Modeling: Introduction, Importance of Business Process Modeling, Data Driven Approach to Process Definition. Logical vs. Physical Database Modeling, the Way Forward. Management – Planning Process: Introduction, need, Project Management Principles, Essentials of Project Management Philosophy, Project Planning, Project Process Flows,. Project Implementation- Control and Closure: Introduction, Project Management Life Cycle, Project Monitoring and Control, Change Control, Risk Management, Project Closure

Unit 3: Forecasting: Introduction, Importance, Forecasting, Forecasting Process, Methods, Aggregate Planning: Introduction, Steps in Developing an Aggregate Plan, Advantages of Aggregate Plan, Strategies, Planning Options. Selecting the Method in Aggregate Planning, Aggregate Planning in Services. Operations 152 Scheduling: Introduction, Purpose, Activity under PPC, Strategies, JIT, KANBAN Scheduling Guidelines, Approaches, Methodology [Quantitative], Services, Unit 4: Project Management with PER/CPM: Material Requirements Planning (MRP), Manufacturing Resources Planning (MRP II), Enterprise Resource Planning (ERP). Total Quality Management: ISO 9000 and ISO 14000 Quality Systems, Statistical Process Control (SPC). Maintenance Management: Reliability and Maintenance, Replacement Techniques. Logistics and Supply Chain Management: introduction, Domain Applications, SCM– The Breakthrough Article, Views on Supply Chain, Bullwhip Effect in SCM, Inventory Management in Supply Chain, Financial Supply Chain – A New Revolution within the SCM Fold Suggested Readings Muhlemann, Oakland, Lockyer, Sudhir and Katyayani.(2013). Production and Operations Management. Pearson. 6th Edition. Russell S. Robert, Taylor W. Bernard (2005). Operations Management, Fourth Edition, Pearson Education, New Delhi Adam, E. Everett, Ebert J. Ronald (2003).Production and Operations Management concept, models, and behavior, 5/e. Prentice Hall of India, New Delhi. Aswathapa, K, (2005). Production& operations 153 Management, Himalaya Publishing House, New Delhi. S. Anil Kumar, N. Suresh (2009), Operation Management, New Age International (P) Ltd, New Delhi

BBA/3/CC/10 PRINCIPLES OF MARKETING

Credit (6) (5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The objective of this course is to facilitate understanding of the conceptual framework of marketing and its applications in decision making under various environmental constraints. Outcome: Ability to identify core concepts of marketing and the role of marketing in business and society. Knowledge of social, legal, ethical and technological forces on marketing decision making

Unit I: Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing concepts; Company orientation - Production concept, Product concept, Selling concept, Marketing concept, Holistic marketing concept. Marketing Environment: Demographic, economic, political, legal, socio cultural, technological environment (Indian context); Portfolio approach – Boston Consultative Group (BCG) matrix . Unit II: Segmentation, Targeting and Positioning: 154 Levels of Market Segmentation, Basis for Segmenting Consumer Markets, Difference between Segmentation, Targeting and Positioning;

Unit III: Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging& Labelling, New Product Development.Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment), Adapting Price (Geographical Pricing, Promotional Pricing and Differential Pricing).

Unit IV: Promotion Mix: Factors determining promotion mix, Promotional Tools – basics of Advertisement, Sales Promotion, Public Relations & Publicity and Personal Selling; Place (Marketing Channels): Channel functions, Channel Levels, Types of Intermediaries: Types of Retailers, Types of Wholesalers.Marketing of Services - Unique Characteristics of Services, Marketing strategies for service firms – 7Ps. Suggested Readings 1. Stanton, W. J., Michael, J. E., Marketing Concepts and Cases, Tata McGraw Hill, New Delhi 2. Panda, T. K., Marketing Management, Text and Cases, Excel Books, New Delhi 3. Kumar, A., Marketing Management, Vikas Publishing House, New Delhi 155 4. Kotler, P., Keller, K. L., Koshy, A. and Jha, J., Marketing Management, Pearson Education Inc., New Delhi 5. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E.: Principles of Marketing: A South Asian Perspective, Pearson. 6. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global Perspective-Indian Context, Macmillan Publishers India Limited.

BBA/3/CC/11 FOUNDATIONS OF HUMAN

RESOURCE MANAGEMENT Credit (6) (5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The objective of this course is to sensitize students to the various facets of managing people and to create an understanding of various policies and practices of human resource management Outcome: The students will understand the basics of Human resource Management and be well acquainted with the different concepts of human resource management that will become a stepping stone for the student to excel in specialised Human resource subjects in the future.

Unit I: HRM, Nature, Scope, Functions, Importance and challenges of HRM, Functions of Human 156 resource management Strategic HRM, New trends in HRM, e-HRM.

Unit II: Human Resource Planning, Demand and Supply Forecasting, Talent acquisition, Job Analysis: Job description & Job specification, Job Evaluation, Recruitment, Selection: e- recruitment and e-selection.

Unit III: Training and Development, Training need analysis, Steps in designing training Improvement plan, Different types of training, Training Evaluation. Process of Effective Training, Difference between training and development.

Unit IV: Performance Appraisal: Concept, importance, Performance Appraisal process, 360 degree appraisal, balanced score card, e-appraisal. Compensation: Concept, Compensation components: monetary and non- monetary.

.Suggested Readings 1. Dessler, G. (2007). Human Resource Management. Prentice Hall, India Pvt. Ltd., New Delhi. 2. Mondy, R.W. (2006). Human Resource Management. Pearson education, New Delhi. 3. Rao,V. S.P. (2009). Human Resource Management-Text and Cases. Excel Books, New Delhi. 4. Aswathappa, K and Dash, Sadhna (2010). International Human Resource Management, Text andCases, McGraw Hill, New Delhi. 157

5. Cascio, Wayne F, (2002). Managing Human Resources, Tata McGraw Hill, New Delhi

Elective-II(Any one of the list) BBA/3/EC/12(A) COST AND MANAGEMENT ACCOUNTING

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: Analyse the complexities associated with management of cost of product and services in the. Organization. CO4. Demonstrate how the concepts of accounting

Learning Outcome: explains the relationship between cost accounting-financial accounting and managerial accounting .explains the concept of management

Unit-I: Cost Accounting – meaning, importance, methods, techniques; classification of costs and cost sheet; inventory valuation; an elementary knowledge of activity based costing

Unit-II: CVP analysis – determination of break- even point, profit volume ratio, profit volume graph, margin of safety, CVP analysis in multiproduct firm, utility and limitation; marginal costing and its application in managerial decision making; 158 elementary knowledge of target costing

Unit-III: Budgetary control – meaning, need, objectives, essentials of budgeting, different types of budgets; standard costing and variance analysis (materials, labour) Unit-IV: Management Accounting – concept, need, importance and scope; analysis and interpretation of financial statements – meaning, importance and techniques, ratio analysis; fund flow analysis; cash flow analysis

Suggested Readings 1. Rao, M. E. T., Cost and Management Accounting, New Age Publishers, Kolkata 2. Singhal, A. K. and Ghosh, R., Accounting for Managers, JBC Publishers and Distributors, New Delhi 3. Pandey, I.M., Management Accounting, Vikas Publishing House, New Delhi 4. Horngren, c. T., Sundem, G. L., and Stratton, W. O., Introduction to Management Accounting, Pearson Education, New Delhi 5. Hansen, D. R., &Mowen, M. M., Cost Management, Thomson Learning, Boston 6. Mittal, S. N., Management Accounting and Financial Management, Shree Mahavir Book Depot, New Delhi 7. Jain, S. P. and Narang, K. L., Advanced Cost Accounting, Kalyani Publishers, Ludhiana. 159

BBA/3/EC/12(B) BUSINESS LEGISLATION

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The main objective of the course is to let the students expose the business environment and business law prevailing at the present scenario in India. Be it political, economic, social or technological environment, the students will come to better understanding of the surroundings when they want to deal with any business or start their own business enterprises. It will be helpful to managers who handles the day to day business situations and develop a fundamental knowledge of different environmental situations including law and there business implications. Outcomes: The outcome of this paper is participants know the different aspects of business environment and legal laws relating to business. They will be competent enough to undertake business contract and may deal with legal matters relating to corporate world as well as self- managed businesses.

Unit-I: Law of contract: Elementary knowledge of essentials of a valid contract, performance of contract, mode of discharge of contract, remedies 160 for breach of contract Contract of agency: Definition of agent and agency, creation of agency, duties and rights of agent and principal, principal’s duties towards agents and third parties; termination of agency

Unit-II: Law of sale of goods: Definition and essential of a contract of sale, conditions and warrantee, passing of property in goods; performance of contract – right of unpaid sailor, remedies for breach of contract

Unit-III: Partnership Act: Nature of a partnership firm, duties and rights of partners, relations of partners to third parties, minor to benefit of partnership, reconstitution of a partnership firm, dissolution of a firm Information Technology Act: Meaning and scope of information technology act, digital signature, electronic governance, regulation of certifying authority, digital signature certificates, duties of subscribers, penalties adjudication and offences

Unit-IV: Competition Act, 2002 – definitions, prohibition of certain agreements, abuse of dominant position, regulation of combinations, duties, powers & functions of competition commission of India; SEBI – its objectives, establishment and management, functions & powers 161

Suggested Readings 1. Datey, V.S., Business and Corporate Laws, Taxmann Publications 2. Bansal, C.L., Business and Corporate Laws, Excel Books 3. Kuchhal, M.C., Mercantile Law, Vikas Publishing Pvt. Ltd. 4. Rama Krishna Raju, V., Business Laws and Economic Legislation, Himalaya Publishing House 5. Economic Laws, Taxmann Publications

BBA/3/EC/12(C) BUSINESS MATHEMATICS

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: understanding basic terms in the areas of business calculus and financial mathematics,. Independently solving of business problems Learning Outcomes: define basic terms in the areas of business calculus and financial mathematics, explain basic methods of business calculus, types and methods of interest account and their basic applications in practice, solve problems in the areas of business calculus, simple and compound interest account, use of 162 compound interest account, loan and consumer credit Unit-I: Theory of Sets – Meaning, elements, types, presentation and equality of sets; union, intersection, compliment & difference of sets; Venn diagrams; Cartesian product of two sets; applications of set theory

Unit-II: Indices & logarithms, arithmetic and geometric progressions and their business applications; sum of first n natural numbers, sum of squares and cubes of first n natural numbers

Unit-III: Linear and Quadratic equation; permutations, combinations and binomial theorem (positive index) Unit-IV: Matrices – Types, properties, addition, multiplication, transpose and inverse of matrix; properties of determinants, solution of simultaneous Linear Equations; differentiation and integration of standard algebraic functions; business applications of matrices, differentiation and integration

Suggested Readings 1. Sancheti, D.C., A.M. Malhotrav & V.K. Kapoor, Business Mathematics, Sultan Chand& Sons, New Delhi 2. Zameerudin, Q., Khanna, V. K., & Bhambri,S. K., Business Mathematics, Vikas Publishing House Pvt. Ltd, New Delhi 163 3. Reddy, R., Prakash, J., Y., Reddy, M., A Text Book of Business Mathematics, Ashish Publishing House, New Delhi 4. Bali, N. R., Gupta, P. N. and Gandhi, C. P., A Textbook of Quantitative Techniques, Laxmi Publications, Delhi

BBA/4/CC/13 ENVIRONMENTAL STUDIES Credit (6) (5L+1T) Max Mark 100 (Internal=25; Semester End =75) As prescribe by Mizoram University Undergraduate Environmental Studies

BBA/1/CC/14 FINANCIAL MANAGEMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: to inform the students about the basic concepts of financial management and contemporary theory and policy in order to master the concepts, theories and technique of financial management, what represents the condition of profitable business operations and survival?

Learning Outcomes: To advance the understanding of fundamental concepts of finance, financial markets and market participants, valuation techniques of financial instruments, and working 164 knowledge of portfolio management Unit-I: Financial Management – Meaning, Nature and Scope, Relationship with Other Functional Areas of Business, Goals: Profit versus Wealth Maximization; Time Value of Money; Discounting and Compounding.

Unit-II: Capital Budgeting Decisions – Nature, Importance, Capital Budgeting Process, Methods of Capital Budgeting; Payback Period, Discounted Payback Period, Accounting Rate of Return (ARR), Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI); Cost of Different Sources of Capital; Weighted Average Cost of Capital (WACC). Unit-III: Financing Decisions – Sources of Long Term Finance, Financial and Operating Leverage; Determinants of capital structure; Capital Structure Theories – NI, NOI, Traditional and M-M Theories; Determinants of Dividend Policy; Dividend Models – Walter, Gordon & MM Models.

Unit-IV: Working Capital Management– Meaning, Need and Determinants of Working Capital; Estimation of Working Capital Need, Financing of Working Capital.

Suggested Readings 1. Pandey, I.M., Financial Management, Vikas 165 Publishing House, New Delhi 2. Khan, M. Y., and Jain, P. K., Financial Management, Tata McGraw Hill, New Delhi 3. Martin, J.D., Petty,J. W., Scott, D. F., and Keown, A.J., Financial Management, Pearson Education, London. 4. Chandra, P., Financial Management, Tata McGraw Hill, New Delhi 5. Van Horne, J. C., Financial Management and Policy, Prentice Hall of India, New Delhi 6. Brigham, E.F., & Houston, J.F., Fundamentals of Financial Management, Thomson Learning, Boston 7. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi

BBA/4/CC/ENTREPRENEURSHIP DEVELOPMENT Credit (6) (5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Unit I: Entrepreneur, characteristics, functions, types, Entrepreneurship - meaning - Role of Entrepreneurs in Economic Development, Rural entrepreneurs - need of problems - Role of NGOs in development of rural Entrepreneurship. Unit II: Generation of Project Ideas- Product selection, Form of Ownership, Licensing etc, projection Identification - Meaning, Significance, Contents and formulation of a project report, Planning commission guidelines. 166 Unit III: NSIC, SIDO, SSIB, SSICS, SISI, TIIC, TCO. Method of product appraisal, Entrepreneurship development programme. Industrial Polices of the Central and State Governments, Various Incentive Schemes, Special policies for the North East Region (NER) of India to promote entrepreneurship Unit IV: Need, Tax Holidays - Concessions - TQM for small enterprises, Sickness in small Business - Signals, Symptoms, Consequences and corrective measures, Women Entrepreneurs – recent trend.

References: 1. Charantimath, P. M., Entrepreneurship Development and Small Business Enterprises, Pearson, New Delhi. 2. Gupta, C. B., & Srinivasan, N. P., Entrepreneurial Development in India, Sultan Chand, New Delhi. 3. Jain, R., Planning a Small Scale Industry- A Guide to Entrepreneurs, S.S. Book, Delhi. 4. Desai, V., Dynamics of Entrepreneurial Development and Management, Himalaya Publising House, Mumbai.

Elective-III (Any one of the list) BBA/4/EC/17(A)RESEARCH METHODOLOGY Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The course is designed to acquaint the students with methods of conducting systematic inquiry in the social sciences. The course while 167 familiarizing the students with the different research methods and techniques will also focus on the considerations which enter into every step of the research process and understand the usage and limitations of various techniques of data analysis. It is designed to equip students with skills and knowledge needed to undertake the research project competently Outcomes: Ability to undertake qualitative and quantitative research for business decisions.

Unit-I: Research Philosophy, Scientific Approach: Conceptual Foundations, Research Design: Types of Research, Research Process and Research Proposal Unit-II: Experimental Research design: Formal and Informal, Variables, Measurement: Validity, Reliability & Scaling Techniques, Questionnaire and Scale Development Unit-III: Sampling Techniques and Design, Determination of size of sample. Methods of Data Collection, Hypothesis Testing Unit-IV: Data Analysis: Descriptive Statistics, Univariate & Bivariate Analysis, Multivariate Data Analysis (Hands on practice of SPSS/MS Excel software -fundamental level). Qualitative Methods, Research Report. 168

Suggested Readings 1. Taylor, B., Sinha, G. and Ghoshal, T., Research Methodology, Prentice Hall of India, New Delhi. 2. Trochim, W.M.K., Research Methods, Biztantra, Delhi 3. D.K. Bhattacharjee: Research Methodology, Excel Books, New Delhi 4. Kumar, M.S. & Prakash, M.: Project Work – Guidelines, Himalaya Publising House, Mumbai 5. Kothari, C.R.: Research Methodology – Methods and Techniques, Wiley Eastern. New Delhi 6. Sadhu, A.N. & Singh, A., Research Methodology for Social Sciences, Sterling Publishers Pvt Ltd., New Delhi

BBA/4/EC/17(B) RETAIL MARKETING Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: Understand how to create a shopping experience that builds customer loyalty. Merchandising: Learn how to receive, present and maintain merchandise. Human Resources: Learn how to identify, hire, retain and build retail talent Learning Outcomes: After studying this course, you should be able to: define retailing. understand what marketing means to business executives and academics 169

Unit 1: Introduction, Meaning of Retailing, retailing activities, Significance of Retailing, Retailing Management Decision Process, Product Retailing vs. Service Retailing, Types of Retailers, Retailing formats, Retail marketing environment: understanding the retail environment, elements in retail marketing environment, other environmental issues, Indian vs. Global Scenario, trends in retailing

Unit 2: Theories of Retail Development & Business Models in Retail: Evolution of Retail Formats, Theories of Retail Development, Concept of Life Cycle in Retail, Business Models in Retail, Traditional Business Models in Indian Retail, Understanding the Retail Consumer: Need for studying Consumer Behavior, Factors Influencing the Retail Shopper, Customer Decision- Making Process, Retail Marketing Segmentation: importance of market segmentation in retail, target marketing efforts, criteria for effective segmentation, dimensions of segmentations, positioning decision, limitations of segmentations. Unit 3: Retail Marketing strategies: Target market and Retail format, Strategy at different levels of Business, Building a sustainable competitive advantage, the strategic retail planning process, Retail models, retail EST model. Store Site 170

Selection: Types of Retail Locations, Steps involved in choosing a Retail Location, Methods of Evaluating a Trading Area. Store Design and Visual Merchandising, Store operations and Profitability Unit 4: Merchandise Management: Retail Marketing and Branding, Retail Management Information Systems, Basics of Retail Merchandising, Process of Merchandise Planning, Methods of Merchandise Procurement, Retail Pricing and Evaluating Merchandise Performance. Human Resource Management in Retail, International Retailing: Introduction, Stages of Retail Global Evolution, Reasons for going Global, Opportunities and benefits of going Global, Market entry methods. Electronic Retailing Or E-Tailing: Introduction of E-Tailing, Role of Technology in satisfying market demand, technology in retail marketing decisions, structure and developments in E-tailing, factors influencing E-Tailing, Advantages & Disadvantages of E-Tailing, future of electronic retailing.

Suggested Readings 1. Chetan Bajaj, Rajnish Tuli and Nidhi Varma Srivastava, ¯Retail Management , 3rd Edition, Oxford University Press, New Delhi 2. David Gilberth, ¯Retail Marketing Management , Second Edition, Pearson Education, New Delhi 3. Barry Barman, Joel R. Evans and Ritu Srivastava, ¯Retail Management: A Strategic Approach , Pearson Education, New Delhi 171

4. Prasant Chaudhary, ¯Retail Marketing in the Modern Age, Sage Publications India Ltd, New Delhi 5. Richard Hammond, ¯Smart Retail , 4th Edition, Pearson Education, New Delhi 6. Bajaj, Tuli and Srivastava, Retail Management, Oxford University Press, New Delhi 2016. 7. Berman and Evans 1989, Retail Management: A Strategic Approach, Macmillan Publishing Company, New York, NY.

BBA/4/EC/17(C) TOURISM AND HOSPITALITY

MANAGEMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: to provide training, skill development and education needed to prepare individuals for effective job. Learning Outcomes: Engage in critical analysis and creative thinking · Apply the basic principles of analytical thinking and problem solving when examining hospitality management

Unit I: Introduction to Tourism & Hospitality, major concepts, issues, and theories, elements of the hospitality service industry and opportunities, tourism Product Development: marketing, sales, advertising, 172

Unit II: Fundamental concepts of management related to the tourism and hospitality industry, financial management and accounting, human resource issues, hotel and resort management, food and beverage management, and event management. Sustainability in Tourism and Hospitality: general overview of issues related to the sustainable planning and management of tourism and hospitality businesses. Unit III: Planning, conservation of resources, monitoring and assessment, environmental audits, visitor management, and green building construction. Tourism & Community Development: economic development; social and cultural impacts; strategic planning; stakeholder theory; community participation; destination life cycles; marketing and promotion; and social conflict, Unit IV: Introduction to Cultural Tourism: meaning, value, and potential tourism roles of historical sites and monuments, festivals and other events, local and regional arts and artisans, archaeological and other cultural heritage sites, and museums and other educational institutions. Global Issues in Travel &Tourism, Festival & Event Planning and Management, Sustainable Hospitality Management, Trends and Innovation in Tourism & Hospitality. Suggested Readings 1. Bulent I. Kastarlak, Brian Barber, Fundamentals of 173 planning and developing tourism, Pearson new international edition, Harlow, Essex: Pearson 2. John R. Walke, Introduction to Hospitality, Harlow: Pearson education limited. 3. MetinKozak&NazmiKozak, Tourism and Hospitality Management: Volume 12, Bingley, United Kingdom 4. Metti M.C, Hospitality and Tourism Management Systems, Anmol Publications Pvt Ltd 5. AtulShrivastava, Modern Hospitality and Tourism Management, Anmol Publications Pvt.Ltd.

BBA/5/CC/18 INDUSTRIAL TRAINING PROJECT

Credit (6) Max Mark 100 (Internal=25; Semester End =75) At the end of the fourth semester, students have to undergo industrial training for 6-8 weeks in a business organisation. This training should help the student develop a perspective of wholesome management of business activities. This would enable students to appreciate the importance of different business activities and see how different business activities are interrelated. At the end training the student will have to submit a report on the organisation and that will be evaluated based on the written industrial training report and presentation of the report by a panel of examiners. The examiners will be appointed by the Director/Head of the 174 respective institute. The panel will jointly award the students, marks out of a maximum of 75 marks which will consist of Final Viva-voce/Presentation (25%) and Industrial Training Report(50%).

BBA/5/CC/19 INTRODUCTORY OPERATIONS RESEARCH Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: This course will provide students with 1) The ability to understand and analyze managerial problems in industry so that they are able to use resources (capitals, materials, staffing, and machines) more effectively; 2) The knowledge of formulating mathematical models for quantitative analysis of managerial problems in industry; 3) The skills in the use of Operations Research approaches and computer tools in solving real problems in industry; mathematical models for analysis of real problems in Operations Research.

Outcome: Ability to develop mathematical skills to analyse and solve linear programming and network models arising 175 from a wide range of applications. Unit-I: Operations Research: Definition of operations research, models of operations research, scientific methodology of operations research, scope of operations research, importance of operations research in decision making, role of operations management, limitations of OR.

Unit-II: Linear Programming: Introduction – Mathematical formulation of problem–Graphical solutions, standard forms the simplex method for maximization and minimization problems. Method application to management decisions. Transportation problem–Introduction– Initial basic feasible solution -NWC method –Least cost method–Vogel’s method–MODI–moving towards optimality –solution procedure without degeneracy Unit-III: Assignment problem –Algorithm– Hungarian method –simple problems. Decision theory: decision making under uncertainty and risk, Bayesian analysis, decision trees.

Unit-IV: Network models. Network models for project analysis CPM; Network construction and time analysis; cost time trade off, PERT –problems.

Suggested Readings

1. Paneerselvam, R., Operations Research, Prentice Hall of India, New Delhi. 176

2. Taha, H., Operations Research: An Introduction, Prentice Hall of India, New Delhi. 3. Vohra, N. D., Quantitative Techniques in Management; Tata McGraw Hill Publishing Company Ltd., New Delhi. 4. Kapoor, V. K., Operations Research; Sultan Chand & Sons, New Delhi. 5. Sharma, J. K., Operations Research: Theory and Applications, Macmillan India Ltd, New Delhi. 6. Kalavathy, Operations Research, Vikas Publishing House, New Delhi.

BBA/5/EC/20(A) INTERNATIONAL TRADE Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: The objectives of this course are: 1. Knowledge: Basic and broad knowledge in international business environment, strategies and management. ... Awareness of the global business environment and its impacts on businesses.

Learning Outcomes: Explain the Comparative Advantages Theory and the Supply and Demand Models on the basis of analyses of International Trade Theory

Unit-I: Introduction; Nature and importance of foreign trade – features of foreign trade – Difference 177 between internal and international trade – Advantages and disadvantages of Foreign Trade – Foreign trade and economic development

Unit-II: Theories of Foreign Trade; Concept of Offer Curve - Classical theory - Adam Smith , Ricardo, Modern Theory – Heckscher – Ohlin theorem, Leontiff paradox, Lerner’s factor price equalization, terms of trade and gains from trade, Immiserisation Unit-III: Foreign Exchange; Defining foreign exchange and exchange rate – Components of foreign exchange reserve – different systems of exchange rate determination: gold standard (Mint Parity), PPP

Unit-IV: Floating exchange rate , Fixed and Flexible exchange rate -Demand and Supply of foreign exchange - Devaluation, revaluation , depreciation and appreciation

Suggested Readings 1. Agarwal, R., International Trade, Excel India, New Delhi. 2. Jaiswal, B., International Business, Himalaya Publishing House, Mumbai. 3. Hill, C.W., International Business, TataMcGraw Hill 6thEd., New Delhi. 4. Kumar R. andGoel, International Business, UDH Publications, Delhi. 178

5. Cherunilam F., International Trade and Export Management, Himalaya Publishing House, Mumbai. 6. VarshneyR. L., Bhattacharya B., International Marketing Management, Sultan Chand & Sons, Delhi.

BBA/5/EC/20(B) ADVERTISING

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The objectives of this course are to develop the participants’ basic analytical skills, conceptual abilities and substantive knowledge in the field of advertising management.

Outcome: Ability to research and evaluate a firm’s marketing and promotional situation. Develop effective marketing communication strategies and programs. Unit I: Definition, Nature and evolution of advertising, function and role, critism, social, economic and legal aspects of adverting. Unit II: Place of advertising in Marketing Mix, Indian advertising industry, copy writing: different elements of a copy and layout.

Unit III: Advertising Budget: Objectives, preparation and methods of advertising budget; 179 advertisng agency: function, selection and compensation. Unit IV: Advertising media: different types of media, function, merits and demerits of media, selection of media and its vehicles.

Suggested Readings: 1. Aaker, D., Advertising Management, 4th ed. Prentice Hall of India, New Delhi. 2. Jethwaney& Jain, Advertising Management, Oxford University Press, New Delhi 3. Rajeev, B., Advertising Management, Pearson Edition, New Delhi 4. Wells, W., Advertising- Principles & Practice, Pearson Edition, New Delhi 5. Chunawalia, SA, Foundation of Advertising- Theory & Practice, Himalaya Publishing 6. House, Mumbai. 7. Sengupta, S., Brand positioning, Strategies for Competitive Advantages, Tata McGraw HillNew Delhi,

BBA/5/EC/20(C) BANKING & FINANCIAL INSTITUTIONS Credit (6)(5L+1T) Max Mark 100 (Internal=25;

Semester End =75) Objectives: The course aims to help students to comprehend the basic principles of Banking and 180 other financial institutions Learning Outcomes: After completing this course under three year BBA programme with specialisation in Finance and banking

Unit-I: Introduction to Banking – Meaning, Origin, Scope – Indian Banking SystemTypes of Banks- Role of banks in Indian economy– Types of Banks – Based on structure-Branch Banking, Unit Banking, Group Banking and Chain Banking, wholesale banking and Retail banking and Based on functions- commercial banks, development banks, cooperative banks, investment banks etc.. Unit-II: Role and functions of commercial banks,- RBI and its role as a central bank of our country- Banking Regulation Act 1949- Credit control and CRR, SLR Concepts Development banks–IFCI, ICICI, NABARD, IDBI, SFC, HDFC, EXIM bank.

Unit-III: Negotiable instruments – meaning , Features, type-, crossing of cheques, Payment and collection of Cheques - duties and responsibilities of paying and collecting Banker - protection available to paying and collecting banker under NI - endorsements- modes of creating charge.

Unit- IV: Products / services offered by bank- non fund based facilities-Ancillary services - types of 181

customers- minors - joint account holders - HUF - firms - companies - trusts - societies - Govt. and public bodies- KYC –AML – bank customer relationship. Recent developments in the Indian Banking System - Core Banking, Payment system and E- banking- ECS- Electronic Fund transfer- NEFT, RTGS- IMPS Technology in banking - Artificial intelligence – application of AI in banking- chat bots- Block chain & banking Challenges in banking – Crypto currency - Bit coins– effect of crypto currencies in the future of banking. Suggested Readings 1. IIBF- Basics of Banking, Know your Banking-I 2. K.C.Shekhar and LekshmyShekar- Banking Theory and Practice- 19thEdition, Vikas Publishing House Pvt.Ltd, 2016 3. D. Muraleedharan – Modern Banking, Theory and Practice- PHI Publishers2016 4. N.k.Sinha- money, Banking and Finance, 3rd Edition, BSC Publishing House, 2016 5. IIBF- Banking Products and Services 6. Banking Systems, 2nd Edition, South-Western Cengage Learning.

Elective-V (Any one of the list) BBA/5/EC/21(A) CUSTOMER RELATIONSHIP MANAGEMENT 182 Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: Identify and examine your target market in order to create good customer relationship. Develop useable strategies for direct, offline and online marketing. Learn how to engage and activate your customers through targeted communications and specific messaging. Learning Outcomes:·Marketing Yourself · Marketing Your Company - Basics · Networking and Marketing To Your Local Community

Unit -1: The Concept of Customer Relationship Management: Introduction- evolution, benefits - explosion of CRM in retail marketing and IT enablers of growth of CRM- -Adoption and implementation of CRM-conceptual foundations of CRM-building customer relationship

Unit II: CRM Applications in Consumer and Business Markets: CRM in service industries- B2C, Banking, Insurance, telecom, Hospitality, HealthCare, Airlines etc.,-CRM in B2B markets. Impact of service quality on loyalty

Unit III: Technological tools for CRM: Components of CRM solutions-Introduction-Data Ware housing-Data mining campaign management- sales force automation-Customer Service and 183

Support Role of interactive Technologies-Product offerings in the CRM Market Space Contact Centers for CRM.

Unit IV: CRM Implementation: Process view of CRM-learning from customer defections- customer retention plans-evaluating retention programs. Operational Issues in Implementing CRM: Process view of CRM-learning from customer defections- customer retention plans-evaluating retention programs. Suggested Readings 1. Hax, A. C. and Majlyf, N.S., Readings in Strategic Management, Cambridge, Ballinger 2. Porter, Michel E., Competitive Advantage. New York ,Free Press, 3. Stalk, George., Competing Against Time. New York, Free Press 4. G.Shainesh and Jagdish N.Seth,CRM,McMillan, 5. Jagdish N Sheth,AtulParvathiyar and G.Shainesh, “CRM:Emerging Concepts, Tools and applications”, Tata McGrawHill 6. Jill Dyche, ‘The CRM Handbook ‘Pearson Education. 7. Francis Buttle, “CRM Concepts & Technologies”, Rout ledge, Second Edition. 184 BBA/5/EC/21(B) DISTRIBUTION AND SUPPLY

CHAIN MANAGEMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: To understand how Logistics, Supply Chain, Operations, Channels of Distribution fit in to various types of Business viz., Manufacturing, Service and Project. 2 To understand how Managers, take decisions – strategic, tactical and operations - and how they are taken in Warehouse Management functional area

Unit I: The channel system: Rationale for marketing channel structures, Composition of marketing channels, Channel Environment. Distribution – Basic concept, Transportations, Inventory, Warehousing, Managing logistics. Unit II: Concepts and importance of a Supply Chain (SC), Key issues of Supply Chain Management, Competitive and SC strategies, Achieving strategic fit. Unit III: Dynamics of supply chain: Supply Chain Integration, Push-based, Pull-based and Push- Pull based supply chain, Demand Forecasting in a Supply Chain, Managing inventory in SC environment: 185

Transportation in SC environment. Unit IV: Strategic Alliances, Third party and fourth party logistics, Retailer- Supplier partnerships (RSP), Supplier evaluation and selection, Use of best practices and Information Technology (IT) in Supply Chain Management.

Suggested Readings 1. Ayers, J. B., Handbook of supply chain management (2nd ed.). Florida: Auerbach Publication. 2. Ballou, R. H., &Srivastava, S. K., Business logistics/ supply chain management (5th ed.). New Delhi: Pearson Education. 3. Chopra, S., &Meindl, P. , Supply chain management: Strategy, planning and operation (3rd ed.). New Delhi: Pearson Education. 4. Coyle, J. J., Bardi, L. J., & Langley, C. J. , The management of business logistics (7th ed.). USA: South- Western. 5. Dornier, P. P., Ernst, R., Fender, M., &Kouvelis, P., Global Operations Management and Logistics: Text and Cases. New York: John Wiley & Sons. 6. Mentzer, J. T., Supply chain management. New Delhi: Sage Publications. 7. Monczka, R. M., Handfield, R. B., Giunipero, L. C., &Petterson, J. L., Purchasing and supply chain management (4th ed.). USA: Cengage Learning. 8. Raghuram, G., &Rangaraj, N., Logistics and supply chain management: cases and concepts. New 186 Delhi: Macmillan. 9. Shah, J., Supply chain management: Text and cases. New Delhi: Pearson Education.

BBA/5/EC/31(C) WORKING CAPITAL

MANAGEMENT

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objective: This course provides the student to acquaint with the understanding of business working capital management and efficient utilization of inventory, receivables and cash. Outcome: After completion of this course students will understand the concept of working capital, components of working capital and different techniques of working capital management.

Unit I: Nature and Scope of Working capital .The need for working capital. Types of Working Capital; Determinants of Working Capital, Estimating working capital needs. Working capital trends in India. Unit II: Management of Cash-Facets of Cash Management .Cash Planning – cash forecasting and Budgeting. Managing the Cash flows- Determining 187 Optimum Cash Balance. Management of Marketable Securities- Investment in Marketable Securities – Types of marketable Securities.

Unit III: Management of Inventory -Need to hold inventories; Objective of Inventory Management. Inventory Management Techniques. Selective inventory Control. Financial Manager’s role in inventory Management. Management of Receivables - Goals of Credit Management. Aspects of Credit Policy- Credit terms, credit standards, Collection policy, Credit information. Collection procedures. Management of Trade Credit.

Unit IV: Sources of Working Capital – Forms of Bank credit. Non- Banking Finance. Various Committee reports on working capital finance. RBI policy and their implications on Working Capital Finance. Case Study. Suggested Readings 1. Bhalla, V. K., Working Capital Management: Text and cases , Anmol, New Delhi 2. Pandey, I. M., Financial Management, Vikas Publishing House, New Delhi 3. Pandey, I. M., Elements of Financial Management, Vikas Publishing House. New Delhi 4. Schall and Haley, Introduction to Financial Management, MC Graw Hill, New Delhi 5. Jain, N., Working Capital Management, APH Publishing Corporation, New Delhi. 188

BBA/5/EC/21(D) E-BUSINESS Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Course Objectives: The course will help the students to understand digital and social media marketing practices. It will provide understanding of the concept of social media platforms and how to acquire and engage consumers online. It will provide insights on building organizational competency by way of digital marketing practices and cost considerations. It will help to develop an understanding of the latest digital practices for marketing and promotion.

Course Outcomes: It will develop proficiency in interpreting marketing strategies in the digital age and provide fundamental knowledge for working in an online team. It will enable them to develop various online marketing strategies for various marketing mix measures. It will guide them to use various digital marketing channels for consumer acquisition and engagement. It will help in evaluating the productivity of digital marketing channels for business success.

Unit 1:Introduction to E-Commerce: Meaning, nature, concepts, advantages, disadvantages and reasons for transacting online, Electronic Commerce, Types of Electronic Commerce, 189 Electronic Commerce Models, Challenges and Barriers in E-Commerce environment; Indian readiness for E-commerce, E- Transition challenges for Indian corporate. E-Business Framework: Definition of E-Business, Origin of E- Business, History of the Internet, E-Business Opportunities for Businesses, Working of E-Business, E- Business Vs the Traditional Business Mechanism, Advantages of E-Business, Disadvantages of E- Business, Main Goals of E-Business, Enabling Technologies, e- Business Infrastructure, e-Business Design, Capacity Planning, Performance Modeling, E business Models e-Business Architecture

Unit 2: Local Area Network (LAN), Ethernet: IEEE 802.3: Local Area Network (LAN) Protocols, Wide Area Network (WAN), The Internet, TCP/IP Reference Model, Domain Names, HTML: Elements, Tags and basic structure of HTML files, Basic and advanced text formatting. Multimedia components in HTML documents, designing of webpage: Document Layout, List, Tables, Hyperlink, Working with Frames, Forms and Controls,

Unit 3: Electronic Payment System: Digital Payment Requirements, Electronic Payment System, Types of Electronic Payment Systems, Concept of e-Money, Infrastructure Issues and Risks in EPS, Electronic Fund Transfer. B2B Electronic Payments, Third-Party Payment Processing, Electronic Payment Gateway– 190 Security Standard for Electronic Payment System. Security Issues in E-business: Need and concepts, Electronic Commerce security environment, security threats in E-business environment, Basics of encryption and Decryption (Cryptography, Encryption, Digital Signature, Virtual Private Network).

Unit 4: E-Marketing: Challenges of Traditional Marketing, Retailing in E-Business Space, Internet Marketing, Advertisement and Display on the Internet, E-Business for Service Industry, SEO, SEM. E- commerce Applications: E-commerce applications in various industries, Emerging Trends in E-Commerce, Mobile Commerce; Economic, Technological and Social Considerations, Regulatory and Ethical considerations in E- Commerce Suggested readings 1. Canzer, B. (2005). E-Business And Commerce Strategic Thinking And Practice (Indian Adaptation), New Delhi Biztantra. 2. Dave Chaffey(2013) E-Business and E- Commerce Management: Strategy, Implementation and Practice, Pearsons. 3. Elias M. Awad (3" Ed.,2007). Electronic Commerce - From Vision to Fulfillment, PHÍ Learning.. 4. Joseph, P.T. and S.J. (4" Ed.,2012). E-Conimerce - An Indian Perspective, PHI Learning. 5. Efraim Turban, David King, Dennis Viehland, Jae 191 Lee, (2009): Electronic Commerce - A Managerial Perspective, 4th Edition, Pearson Education, 6. Bharat Bhaskar (4th Ed.,2013). Electronic Commerce- Framework, Technologies and Applications, Tata McGraw Hill.

BBA/6/CC/22 ESSENTIALS OF STRATEGIC MANAGEMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Course Objective: This course is designed to integrate the knowledge gained by students in the functional area of management. The course aims to help students; to understand the concept of strategy and strategic management process; to develop skills in identifying, analysing, and solving real-life business problems through a variety of instructional procedures of case studies, assignments and class discussions. Course outcome: The student shall have an understanding of analysing strategic macro environmental issues and industry factors, and identify their impact on profitability and strategic positioning. The student will gain how to identify strategic capabilities and gaps; assess and evaluate SBU strategies; and analyse and implement strategy at the single business unit level 192

Unit I: Introduction & Concept of Strategy, Corporate Policy as a field of study, Nature, Importance, purpose and objective of business policy, Chief Executive job, roles and responsibilities of board of directors, An overview of strategic management – its nature and process, Formulation of strategy, Environment, Nature of company’s environment, environment appraisal, identifying corporate competence & resource.

Unit II: Relating Corporate Strategy, Personal & an Ethical Values Industry structure, Reconciling divergent values, Modification of values, moral components of corporate strategy, review of management’s concern for responsibility, choice of strategic alternatives for social action. Unit III: Strategic Choice Corporate portfolio analysis, competitor & SWOT analysis, strategic choice, strategic plan, routes to competitive advantage.

Unit IV: Implementation of Strategy Structural implementation, organisational design and change, behavioural implementation, leadership, corporate culture, business ethics, corporate politics and use of power, functional implementation – financial, marketing, operations, personnel policies and their integration, strategic evaluation and change.

Suggested Readings 1. Kazmi, A., Business Policy and Strategic 193

Management. Tata Mcgraw Hill, New Delhi. 2. Wheelen, T.L. and Hunger, J. D. , Strategic Management and Business Policy. Pearson Education, (LPE), New Delhi. 3. Fred, D., Strategic Management Concept &Cases, Prentice Hall of India, New Delhi 4. Shrinivasan, R., Strategic Management- Indian Context, Prentice Hall of India, New Delhi 5. Ansoff, H. I., Implanting Strategic Management, Prentice Hall, New Jersey. 6. Porter, M. E., The Competitive Advantage of Nations, Macmillan, New Delhi. 7. Thompson Jr., A. A., Strickland, A. J. and Gamble, J.E., Crafting and Executing Strategy, McGraw Hill, Irwin.

Elective-VI (Any one of the list)

BBA/6/EC/23(A) RETAILING Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objectives: The objective of this course is to sensitize students to the various facets of retail management, its theories and to create an understanding of sales in retail and its various aspects like retailing, segmentation in retailing, location of retail store and retail marketing strategies. 194 Outcomes: The outcome of this paper, those participants will know the different aspects of retail like retailing, segmentation in retailing, location of retail store and retail marketing strategies.

Unit- I: Retail Management – An Introduction: Functions of Retailing, Types of Retailers, Retailing Strategies for emerging markets, Organised Retail formats in India, Challenges ahead for Retailing. Unit- II: Changing Retail Environment Environmental Analysis, Retail Branding, Retail Selling, Relationship Marketing for Retailers, Type of Merchandise. Unit- III: Retail Banking – An Introduction Open market conditions and role of Banks and Financial Institutions, Retail Banking –Concept and Importance. Retail Banking Products- Housing Loan, Conveyance Loan, Personal Loan, Educational Loan, Loan for Retail Traders, Plastic Money. Unit- IV: e-Banking – An Overview Concept of ATMs and 24 hours Banking, Online Banking, Online banking and e-Banking, Banc assurance, SSI financing.

Suggested Readings

1. Madaan K V S, Fundamentals of Retailing, McGraw Hill India 195 2. Cox Roger, Retailing, Pearson Education Limited 3. Arif Sheikh, Retail Management, Himalaya Publishing House 4. S.K. Baral, Handbook of Retail Management, AITBS BBA/6/EC/23(B) TRAINING AND

DEVELOPMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Objective: The main objective of this course is to help students to learn the needs and methods of human resource planning in an organization. Outcome: Capable of develop, implement, and evaluate employee orientation, training, and development programs

Unit I: Organization vision & plans, assessment of training needs, setting training objectives, designing training programmes, Spiral model of training. Tasks of the training function: Building support, overall training capacity, developing materials. Unit II: Training methods: On the job training, job instruction training, apprenticeship, coaching, job rotation, syndicate method, knowledge based methods, lecture, conferences, programmed learning, 196 simulation methods, case study, vestibule training, laboratory training, in-basket exercise, experiential methods, sensitivity training, e-training.

Unit III: Management Development Programme Methods:-Understudy, Coaching, Action Learning, Role Play, Management Games, Seminars, University related programmes, special projects, behavioural modelling, job rotation, case study, multiple management, sensitivity training. Post training: Training evaluation, Training impact on individuals and organizations, Evaluating Programmes, Participants, Objectives. Unit IV: Organisational Development (OD): Definition Foundations of OD, Managing the OD Process, Action Research and OD. OD Interventions: Overview of OD Interventions, Team Interventions Inter-group and Third-Party Peacemaking Interventions. Comprehensive OD Interventions, Structural Interventions and the Applicability of OD, Training Experiences.

Suggested Readings

1. Blanchard P.Nick& Thacker James: Effective Training, Systems, Strategies and Practices, Pearson. 2. French Wendell, Bell Cecil and VohraVeena: Organisation Development, Behavioral Science Interventions for Organisation Improvement, Prentice Hall. 197 3. Lynton Rolf &PareekUdai: Training & Development, Prentice Hall. 4. Bhatia S.K.: Training & Development, Deep & Deep Publishers.

BBA/6/EC/23(C) PROJECT MANAGEMENT

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: The main objective of the course is making the students realise the importance ofproject management. Project planning, analysis and the different network techniques of project management shall be highlighted in the course. Real project planning in India shall be studied as a case study. Outcomes: After the course, the student will able to demonstrate effective project execution and control techniques that result in successful projects. The student will also able to conduct project closure activities and obtain formal project acceptance.

Unit- I: Definition, Why project Management, The project Life-Cycle, Project Management Maturity, Project Selection and Criteria of Choice, The Nature of Project Selection Models, Types of Project 198 Selection Models, Project Portfolio Process, Project Proposals. The Project Manager, Project Management and the Project Manager, Special Demands on the Project Manager, Selecting the Project Manager, Problems of Cultural Differences, Impact of Institutional Environments, Project Organization, The project as Part of the Functional Organization, Pure Project Organization, The Matrix organization, Choosing an Organizational form The Project Team.

Unit- II: Planning: Introduction, Meaning, Definition, Characteristic & objective period, Nature of Planning, Importance of planning, Advantages of planning, Steps in planning process, Methods of planning, Limitations of planning, Essentials of a good planning, obstacles in planning, Planning Premises and Classification of Planning Premises. Planning Forecasting : Introduction, Meaning, Definition, Characteristics, Process, Importance of forecasting, Areas of forecasting, Forecasting Techniques Types Methods, Advantages Initial Project Coordination: The Nature of Negotiation, Partnering, Chartering and change, Conflict and the project life cycle. Estimating Project Budgets, Improving the Process of Cost Estimation

Unit- III: Network Techniques: PERT and CPM, Critical Path Method- Crashing a Project, The Resource Allocation Problem Resource Loading, 199

Resource Leveling, Constrained Resource Allocation The Planning-Monitoring-Controlling Cycle, Information Needs and the Reporting Process, Earned Value Analysis The Fundamental Purposes of Control, Three Types of Control Processes, Comments on the Design of Control Systems, Control as a Function of Management. Unit- IV: Purposes of Evaluation- Goals of the System, The Project Audit, Construction and Use of the Audit Report, The Project Audit Life Cycle, Some Essential of an Audit/Evolution The Varieties of Project Termination, When to Terminate a Project, The Termination Process.

Suggested Readings 1. Machiraju, H.R.: Introduction to Project Finance, Vikas Publishing House 2. Prasanna Chandra: Project Preparation Appraisal Budgeting and Implementation, Tata McGraw. 3. Clifton, D. S. and David E., Project Feasibility Analysis, John Wiley, New York 4. Chaturvedi&Jauhari, Project Management, Himalaya Publishing, Mumbai. 5. Chandra, P., Project : Preparation ,Appraisal, Budgeting and Implementation, Tata McGraw Hill, New Delhi 6. Goyal, B.B., Project Management : A Development Perspective, Deep & Deep publishers, New 200 Delhi 7. Desai, V., Entrepreneurship Development, Project formulation, Appraisal & Financing for Small Industry (3 Vols.), Himalaya Publications, New Delhi.

BBA/6/EC/23(D) INVESTMENT ANALYSIS AND

PORTFOLIO MANAGEMNET Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: The objective of this course is to equip students with the concept, importance and different techniques of estimating values of different types of assets. Outcome: After completion of this course students will learn different techniques of asset valuation as well as the determinants of assets value. This knowledge will enable them to estimate value of different types of assets.

Unit I: introduction to investment: investment and speculation, real and financial assets, factor of sound investment, investment decision process, direct and indirect investment Unit II: Risk- return analysis in investment: concept of return, measurement of return: return relative, 201 expected value return, measuring return over multiple periods. Concept of risk: source of risk, types of risk, systematic and unsystematic risk, risk aversion, measurement of risk: range, standard deviation, coefficient of variation. â as a measure of risk.

Unit III: Portfolio Management: Security analysis, Analysis and selection of portfolio, revision of portfolio, evaluation of portfolio. Return and risk in the context of portfolio, correlation coefficient and risk of a portfolio. Capital asset pricing model (CAPM), measures of portfolio performance: return per unit of risk, differential return, decomposition of excess return: fema’s model, adjusted portfolio method (M-squared Method). Unit IV: Beta (â) factor and risk analysis in capital budgeting, project â, SML and WACC, Asset â and equity â. Financial derivatives-Future and Forwards: derivatives introduction, characteristics, types of derivatives: commodity derivatives and financial derivatives, basic derivatives and complex derivatives, exchange traded and OTC derivatives. Participants in derivatives markets: Hedgers, speculators, arbitrageurs. Suggested Readings

1. Rustagi, R.P; Investment analysis and portfolio management, 2 edition, Sultan Chand & Sons, New Delhi. 2. Fischer, D.E. & Jordan, R.J.: Security Analysis & 202 Portfolio Management, Pearson Education. 3. Sharpe, W.F., Alexander, G.J. & Bailey, J.: Investments, Prentice Hall of India. 4. Singh,R: Security Analysis & Portfolio Management . Excel Books. New Delhi 5. Frank K Reilly & Keith C Brown: Investment Analysis and Portfolio Management, Cenage India Pvt. Ltd. 6. John C. Hull, Futures and Options Markets, Pearson 7. Ranganatham&Madhumathi, Security analysis and portfolio management, Pearson

Elective-VII (Any one of the list) BBA/6/EC/24(A) CONSUMER BEHAVIOUR Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Unit I: Introduction to Consumer Behaviour, Models of Consumer Behaviour, Consumer Involvement and Decision Making

Unit II: Marketing ethics, bases for market segmentation, consumer motivation, measures of motives, consumer behaviour Unit III: Information Search Process; Evaluative Criteria and Decision Rules; Consumer Motivation; Information Processing and Consumer Perception; Consumer Attitudes and Attitude Change; 203

Unit IV: Influence of Personality and Self Concept on Buying Behaviour; Psychographics and Lifestyle; Reference Group Influence Diffusion of Innovation, Industrial Buying Behaviour.

Suggested Readings 1. Assael, H., Consumer Behaviour and Marketing Action. Ohio, South Western 2. Sheth, J .N., Customer Behavior – A Managerial Perspective, Thomson, Boston 3. Kumar, S. R., Conceptual Issues In Consumer Behavior Indian Context, Pearson, New Delhi 4. Mowen, J. C. Consumer Behaviour. MacMillan, New York 5. Schiffman, L. G. and Kanuk, L. L., Consumer Behaviour. Prentice Hall of India, New Delhi.

BBA/6/EC/24(B) HRD: SYSTEMS AND STRATEGIES Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Unit I: Human Resource Development (HRD) : Concept, Origin and Need, Relationship between human resource management and human resource development; HRD as a Total System; Activity Areas of HRD : Training, Education and Development; Roles and competencies of HRD professionals. 204

Unit II: HRD Process: Assessing need for HRD; Designing and developing effective HRD programs; Implementing HRD programs; Evaluating HRD programs. HRD Interventions: Integrated Human Resource Development Systems, Staffing for HRD; Physical and Financial Resources for HRD.

Unit III: HRD and diversity management; HRD Climate; HRD Audit. HRD Applications: Coaching and mentoring, Career management and development; Employee counselling; Competency mapping, High Performance Work Systems, Balanced Score Card. Integrating HRD with technology. Unit IV: Evaluating the HRD Effort; Data Gathering; Analysis and Feedback; Industrial relations and HRD. HRD Experience in Indian Organizations, International HRD experience, Future of HRD.

Suggested Readings

1. Rao T.V. and Pareek, Udai: Designing and Managing Human Resource Systems, Oxford and IBH Publication Ltd. 2. Rao T.V.: Reading in human Resource Development, Oxford IBH Publication .Ltd. 3. Viramani B.R. and Seth, Pramila: Evaluating 205

Management Training and Development, Vision Books. 4. Rao T.V.: Human Resource Development, Sage publication. 5. Kapur, Sashi: Human resource Development and Training in Practice, Beacon Books. 6. Lynton, Rolf P. and Pareek, Udai: Training for Development, Vistaar publication. 7. Haldar, U. K.: Human resource development, Oxford University Press India. 8. Rao, T.V.: Future of HRD, Macmillan Publishers India.

BBA/6/EC/24(C) INDIAN FINANCIAL SYSTEM

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Unit- I: Financial System, structure of Financial System, Instruments of Financial System. Insurance, kinds of insurances, schemes and procedure under Insurance. Banking and functions of Banking. Meaning, importance of financial services, types of financial services, financial services and economic environment, players in financial services.

Unit- II: Merchant banking, functions & activities, Issues management: managing new issues, Equity 206 issues – Rights issues, underwriting :functions, bankers to an issue, book building and reverse book building, debenture trustees, portfolio managers. An overview of role of SEBI Unit- III: Role of Financial Institutions, Development banks and other banking institutions. SEBI

Unit- IV: Leasing and hire purchase, concepts and features, types of lease accounts Factoring & Forfeiting, Mutual funds - Structure of Mutual Funds- Types Mutual Funds– Advantages of mutual funds - Exchange Traded Funds, Credit rating. Stock broking, Consumer finance, Credit Cards.

Su The main objective of the paper is to increase the understanding of the mechanics of management of new enterprises by entrepreneurs. It will help the students in creation of new enterprise, particularly the micro enterprises.

Outcome: After completing the course, the student should be able to appreciate diversity and multi- culturality and work effectively in multicultural teams integrate knowledge and expertise from different fields for decision making in companies and organization and for identifying, analysing and solving problems related to entrepreneurship and business development 207 Contents: Unit I: Entrepreneurship and its role in economic development; Problems of industrialisation in developing countries- cases on India; Industrial policies of India; Regulation and control of industries in India.

Unit II: Mechanics of setting new enterprises- size, location, optimum units and its determinants; Sizes of industrial units in India; Theory of industrial location factors- determining the industrial locations. Unit III: Regional distribution of industrial activities in India; Recent trends in the localization of industrial activity in India- Regional planning of industrial activity in India; Feasibility studies of industries- Technical, Marketing, and Financial.

Unit IV: Managerial problems of new enterprises- production, purchasing, financing labour and marketing problems; Facilities provided by different Institutions and Agencies in India; Financing facilities for new enterprises, marketing and other facilities.

Suggested Readings

1. Caticts A Dalley, Entrepreneurial Management Going All Out for Results, McGraw Hill, New York 2. Clelland D C and Winer , Motivating Economic 208 Achievements, New York. 3. Drucker Peter, Innovation and Entrepreneurship, East- West Press Pvt Ltd. 4. Gupta C B and Shrinivasan, Entrepreneurial Developments in India, New Delhi, S Chand & Co. 5. Holt David H, Entrepreneurship- New Venture Creation, Englewood Cliffs, New Jersey, PHI 6. Hisrich R D and Peters M P, Entrepreneurship: Starting Developing and Managing a New Enterprise, Chicago, Irwin Publication.

Elective-VIII (Any one of the list) BBA/6/EC/25(A) PERFORMANCE AND COMPENSATION MANAGEMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Unit I: Introduction: Concept, Objectives of performance management system; Performance management and performance appraisal; Performance Management process: Performance planning, Process and Documentation of Performance appraisal, Appraisal Interview, Performance Feedback and Counseling.

Unit II: Performance management and reward systems. Performance Coaching, Mentoring and Counseling, Competency development, Use of technology and e-PMS, International Aspects of 209 PMS. Performance systems trends, Ethical Perspectives in performance appraisal. Unit III: Introduction to Job Evaluation. Methods of Job Evaluation. Company Wage Policy: Wage Determination, Pay Grades, Wage Surveys, Wage Components. Modern trends in compensation - from wage and salary to cost to company concept, Comparable worth, broad banding, competency based pay.

Unit IV: Incentives plans for production employees and for other professionals. Developing effective incentive plans, pay for performance,. Supplementary pay benefits, insurance benefits, retirement benefits, employee services benefits. Benefits & Incentive practices in indian industry. Wages in India: Minimum wage, fair wage and living wage. Methods of state regulation of wages. Wage differentials & national wage policy Regulating payment of wages, wage boards, Pay commissions, dearness allowances, linking wages with productivity.

Suggested Readings 1. Milkovich&Newman , Compensation, McGraw Hill. 2. T.J. Bergman , Compensation Decision Making, Harcourt, Fort Worth, TX 3. T.N.Chhabra&SavithaRastogi Compensation management, Sun India Publications. 210 4. Gary Dessler , Human Resource Management, Prentice Hall. 5. Armstrong’s Handbook of Performance Management: An Evidence-Based Guide to Delivering High Performance :Book by Michael Armstrong 6. Bagchi, S. N.: Performance management, Cengage Learning India. 7. Bhattacharyya, D.K.: Performance management systems and strategies, Pearson Education. 8. Robert B.: Performance management, McGraw- Hill Education India.

BBA/6/EC/25(B) FINANCING OF SMAL BUSINESS Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objective: The main objective of the paper is to increase the understanding of the financial management and financing for the entrepreneurs. Outcomes: Apply financial management concepts and techniques as they relate to both small business and individuals.

Unit I: Introduction to financial management in small scale industries; financial needs of small scale industries; Types of capital requirements in the small business units. Planning of capital requirements. Unit II: Cash management problems; Sources of 211 finance for small business units in India indigenous bankers, public deposits, state finance corporations, Industrial cooperatives.

Unit III: Adequacy and appropriateness of funds from the banking and non-banking financial intermediaries; Financial assistance from state and central government agencies; Monetary policy of Reserve Bank of India for small business units. Unit IV: Small Scale industries and financial allocation and utilization under the five year plan of India- critical analysis and comparisons. Strategy for future improvements.

Suggested Readings 1. Bhalla V K , Financial Management and Policy, New Delhi, Anmol Publications 2. Bhattacharya C D , Public Sector Enterprises in India, Allahabad, KitabMahal 3. Desai A N, Small Scale Industries and Entrepreneurship, Bombay, Himalaya Publishing House. 4. Schumacher, E F, Small is Beautiful, New Delhi, Rupa Publications 5. Vepa Ram N, How to Success in Small Industry, New Delhi, Vikas Publishing Company 6. Desai, A. N., Entrepreneur and Environment, HPH, New Delhi 212

BBA/6/EC/25(C) MARKETING OF SERVICES

Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75)

Objectives: The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm. Outcome: Students learned the importance of service and how dominance it is in the marketing spectrum. They know how to close the service gap in order to satisfy customer and even manage the service at the time of need.

Unit I:: Introduction to Services Marketing: Importance and characteristics of Services: Growth of Services Sector; Services in the Indian Economy; Services Strategy.

Unit II: Consumer Behaviour in Services; Market Segmentation and Services Positioning; ServiceDemand Management, Designing and Managing Service Product. Unit III: Service quality Management: Service 213 Quality Audit – GAP Model of Service Quality – Total quality Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies Linked to Value Perceptions.

Unit IV: Service Distribution – Managing Physical Evidence – Internal Marketing. External Marketing: Word of Mouth Communication. Interactive Marketing: Management of Moments of Truth - Service Deficiencies - consumer Grievance Recovery Strategies.

Suggested Readings 1. Chowdhary N. &Chowdhary M. ; Textbook of Marketing of Services -The Indian Experience. Macmillan India Ltd., New Delhi. 2. Lovelock, C. ; Services Marketing: People, Technology & Strategy 5/e, Pearson Education, New Delhi. 3. Zeithaml, V. and Bitner, M. , Services Marketing, McGraw Hill, New York. 4. Shajahan, S.; Service Marketing Concepts- Practices & Cases, Himalaya Publishing House, Mumbai 5. Baron, Steve; Service Marketing, Palgrave Publication. 6. Baron S and Harris, K., Services Marketing: Text and Cases, 2/e, Palgrave. Melbourne 7. Rao, R.M., Services Marketing, 1/e, Pearson Education. New Delhi 214 8. Apte, G., Services Marketing, Oxford University Press, Kolkata 9. Bhattacharjee C., Services Marketing-Concepts, Planning and Implementation, Excel Books, New Delhi.

BBA/6/EC/25(D) INSURANCE MANAGEMENT Credit (6)(5L+1T) Max Mark 100 (Internal=25; Semester End =75) Insurance Management course focuses on knowledge and skills required by management professionals who plan to work for Indian and abroad.

Course Contents Unit- I: Introduction to Insurance: Purpose and need of insurance; Insurance as a social security tool; Insurance and economic development. Fundamentals of Agency Law: Definition of an agent, Agents Regulations; Insurance Intermediaries; Agents, Compensation. Procedure for Becoming an Agent: Pre-requisite for obtaining a license; duration of license;

Unit- II: Cancellation of license; Revocation or suspensation/ termination of agent appointment; code of conduct; unfair practices.Functions of the Agent: Proposal form and other forms for grant of cover, Financial and medical underwriting; Material information; 215 Unit- III: Nomination and assignment; Procedure regarding settlement of policy claims. Profile of Insurance Companies: Organizational set-up of the company; Promotion strategy; Unit- IV: Market share; Important activities, Structure; Product; Acturial profession; productPricing acturial aspects; Distributions channels. Principles of Life Insurance/Marine/Fire/ Medical/ General Insurance.Contracts of various kinds; Insurable Interest.

Suggested Readings 1. Mishra, M.N., Insurance Principles and Practice; S. Chand and Co., New Delhi. 2. Insurance Regulatory Development Act, 1999. 3. Life Insurance Corporation Act, 1956. 4. Gupta, O.S., Life Insurance, Frank Brothers, New Delhi. 5. Vinayakam N. Radhaswamy and Vasudevan, S.V., Insurance-Principles and Practice, S.Chand and Co., New Delhi. 6. Mishra, M.N.:,Life Insurance Corporation of India, Vols. I, II & III, Raj Books, Jaipur

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