PREPARED BY THE INTERNATIONAL TRIATHLON UNION

TRIATHLON MIXED RELAY BID FOR PROGRAMME STATUS THE GAMES OF THE XXXI OLYMPIAD IN RIO DE JANEIRO IN 2016

TRIATHLON MIXED RELAY

BID FOR PROGRAMME STATUS THE GAMES OF THE XXXI OLYMPIAD IN RIO DE JANEIRO IN 2016

PREPARED BY THE INTERNATIONAL TRIATHLON UNION TABLE OF CONTENTS

ContentS

Official Letter of Submission...... 7

1. Executive summary...... 8

2. Rationale / Reasoning for request...... 10

a. Rationale for request...... 10

b. Added value for the Olympic Games...... 13

c. Impact of inclusion on the sport and ITU...... 15

d. Appeal of the Sport...... 16

3. Olympic Proposal...... 23

a. Technical information...... 23

b. Expense...... 26

4. History and tradition...... 33

a. IF data...... 33

b. World Championships...... 33

c. Major Games...... 33

5. Universality...... 34

a. Member National Federations...... 34

b. Number of continents who organise Continental Championships...... 34

c. Number of National Federations that participated in their Continental Championships...... 34

d. Number of continents represented in the top 15 at last three World Championships...... 35

e. Global Spread of Excellence...... 35

f. Universality...... 35

4 TABLE OF CONTENTS

6. Popularity...... 36

a. Ticket sales and attendance...... 36

b. Media accreditation requests...... 36

c. TV coverage...... 37

d. Press coverage...... 37

e. New Media...... 37

f. Major Sponsors...... 38

7. Transparency and fairness on the field of play...... 40

a. Judging / refereeing...... 40

b. Certification of officials...... 40

c. Selection of officials...... 40

d. Evaluation of Technical Officials...... 41

8. Athlete welfare...... 42

a. Anti-doping...... 42

b. Monitoring athletes health...... 44

9. Development...... 45

a. Development of the discipline...... 45

b. Development of the Sport in general...... 47

10. Governance...... 50

Appendix A: TV data...... 52

A.1 TV Management report ...... 52

A.2 TV exposure by country...... 53

A.3 TV Exposure by genre...... 54

A.4 Breakdown of coverage by broadcaster...... 55

Appendix B: Potential for new medal opportunities at Olympic Games...... 64

Appendix C: Number of news articles published online for Olympic Sports...... 65

5

OFFICIAL LETTER OF SUBMISSION

To whom it may concern,

I am proud to submit the International Triathlon Union’s bid for the inclusion of Triathlon Mixed Relay on the pro- gramme of the Rio 2016 Olympic Games, and a quota increase of ten athletes per gender.

The four-member mixed relay, which consists of two women and two men each competing a leg over a super- sprint triathlon distance, has grown quickly since it was introduced in 2009. As someone who has been involved in the ITU since its beginning in 1989, it’s been thrilling to watch this new discipline grow so quickly and the excite- ment and passion that has surrounded it. I believe that this format has the ability to capture the imagination of youth worldwide through its sheer pace and excitement, and also encourage teamwork within sport.

I am also thrilled that as an International Federation that has always mandated gender equality, and has had equal prize money since our first race, this format offers the chance for men and women to compete together on the Olympic stage. I would be incredibly proud if Triathlon could become the first sport on the Summer Olympic programme with a mixed relay event.

Triathlon Mixed Relay has already shown it can work at an Olympics, after its successful debut at the 2010 Sin- gapore Youth Olympic Games. In the past year, the format has now been accepted onto the programme of the Commonwealth Games and the Asian Games.

The format has been well received by the media, which was evident in the number of broadcasters that took a feed from the 2011 Triathlon Mixed Relay World Championships in Lausanne. BBC took the entire feed live in Great Britain, while it was also shown by broadcasters in Germany, Italy, Japan, New Zealand, Portugal, Russia, Chile, Australia, Spain and the USA.

Most importantly, Triathlon Mixed Relay has been well received by the athletes. A record 35 teams from 28 differ- ent countries competed in the 2011 Triathlon Mixed Relay World Championships, and the eventual gold medal team included the 2011 ITU World Champions, Alistair Brownlee and Helen Jenkins. The message from the ath- letes has been clear; they love this format, and would embrace the chance to have another set of medals to strive for on the Olympic stage.

The 2012 Triathlon Mixed Relay World Championships will take place in Stockholm, Sweden two weeks after the London Olympic Games.

What follows is a comprehensive package containing all the technical details of our bid and the reasoning and rationale for our request to have Triathlon Mixed Relay added to the 2016 Olympic Programme. Please do not hesitate to contact me should you require any more information on the Triathlon Mixed Relay.

Yours Sincerely,

Marisol Casado ITU President IOC Member

7 Chapter ONE | executive summary 1 EXECUTIVE SUMMARY

RATIONALE FOR REQUEST

Triathlon Mixed Relay is a young, fresh, energetic sport which has captured the imagination and interest of a new generation of athletes and fans. The discipline made its Olympic debut at the Singapore Youth Olympic Games with great success, and has recently been added to the programmes of the Commonwealth Games and the Asian Games.

The format is already a proven success with world’s largest broadcasters. The 2011 ITU Triathlon Mixed Relay World Championships had over 571 million TV contacts with over 93 hours of broadcast time and 253 individual broadcasts in measured markets alone. An attractive blend of fast-paced action and frequent lead changes makes the sport exciting for the viewers, and no segment lasts longer than twelve minutes thus capturing the attention of the TV audience. With 15 major transitions and hand-offs in the main stadium area, the event offers non-stop action for the viewer.

ITU can guarantee the best athletes would compete in the Triathlon Mixed Relay event. Through the existing qualification system, the best athletes in the world are already present at the Olympic Games and the same ath- letes would compete in the Mixed Relay event.

Through this competition format the National Federations are challenged to develop triathlon for men and women equally, in order to form the strongest relay team possible.

Added value to the Olympic Games

Triathlon Mixed Relay would also add to the Olympic movement significantly, both during Games times and also during each four-year Olympiad. The team format would help attract new, young audiences to the Olympic Games and engage them in a thrilling and unpredictable event.

The athletes of Triathlon Mixed Relay are excellent role models for today’s youth. The event demonstrates that men and women can not only compete together but are equally important to the success of the team. The event— with its unique mixed nature—would also help attract women and children to engage in the Games. Through this competition format the National Federations are challenged to develop triathlon for men and women equally, in order to form the strongest relay team possible.

In addition to extra ticket sales, Triathlon Mixed Relay will provide an additional opportunity for spectators to watch another event live on the streets of the Olympic city, thus providing the organisi ng committee with a valu- able free event it can offer the public in times of high ticket demand and limited seating availability. The Mixed Relay is also an opportunity for the OGOC to broadcast iconic views of the city.

Triathlon Mixed Relay is stadium event focussed around the transition zone, with the athletes retuning on aver- age every eight minutes. This creates a special atmosphere and would create memorable Olympic moments for committed fans and television viewers alike.

8 Chapter ONE | executive summary 1

Impact of inclusion on the sport

The added exposure during Games time would open up this exciting discipline to new audiences and encourage new generations of potential Olympians to participate in the sport. This would be a valuable tool to motivate young people to take up triathlon in developing and emerging nations.

Showcasing this format of triathlon during Games time would open possibilities for triathlon in non-traditional markets and help ITU’s global development programmes. The exposure during Games time and build up in the four-year period would help ITU develop the sport in countries where the sport is not widely practiced at the moment. Inclusion would also create opportunities for governmental funding pathways for developing nations, which is vital to the success of their development programmes and triathlon’s growth.

Olympic proposal

Format Each team is composed of four athletes; two men and two women, who will compete in the order of woman, man, woman, man. Each athlete completes a super-sprint triathlon of swimming, biking and running, before handing over to their next teammate. The distances of each segment are: Swim: 300m, Bike: 8km, Run: 2km. This is one fifth of the standard distance. The first team across the finish line is the winner.

Athlete Quota A quota increase of ten athletes per gender is requested to ensure that a minimum of 18 nations may be repre- sented, without compromising the quality or universality of the individual competition.

Schedule Qualification system It is proposed that the current Olympic qualification is altered to ensure a minimum of eighteen teams may be represented, without compromising the quality or the universality of the individual competition.

Expense The added expense is minimal for an OCOG already hosting an individual event to stage a Mixed Relay. All of the competition and training venues and infrastructure from the individual competition may be used again, and there are no additional technology or equipment requirements. The event would allow the venue to be reused for an additional day of competition and allow for extra ticket sales therefore delivering a larger return on investment to the organising committee. The shorter distances means the event will have less impact on the city and require fewer and shorter road closures.

9 Chapter TWO | Rationale / Reasoning for request 2 RATIONALE / REASONING FOR REQUEST

A. RATIONALE FOR REQUEST

Triathlon is deemed by many as the ultimate lifestyle sport; fresh, energetic and appealing to young people. It is a sport which can be practised at any stage in life, from the playground to the podium and into later life. Triathlon Mixed Relay brings the sport to a new level, espousing the Olympic ideals of gender equality, fair play, passion and participation, excellence, friendship, teamwork, and respect.

Triathlon is a sport on the rise. The sport is experiencing phenomenal growth throughout the world, currently with over 135 National Federations corresponding to NOCs- a 73% growth since triathlon’s Olympic debut in 2000. Triathlon Mixed Relay is a form of the sport which is currently sweeping the globe with its popularity. The format allows an easy introduction to the sport of triathlon, reducing the barriers to competition and is tremen- dously appealing to youth. Triathlon Mixed Relay has recently been added to the programmes of the Common- wealth Games and the Asian Games.

The format was placed on the programme of the inaugural Youth Olympic Games in Singapore with great success. Perhaps no other sport embodied the Olympic ideals of friendship and respect as much as the Triathlon Mixed Relay, bringing together men and women, from different countries competing on one team.

Triathlon Mixed Relay has already been established as a sport which appeals to the world’s largest broadcasters. The 2011 ITU Triathlon Mixed Relay World Championships had over 571 million TV contacts with over 93 hours of broadcast time and 253 individual broadcasts. An attractive blend of fast-paced action and frequent lead changes makes the sport exciting for the viewers. The format is easy to follow, and the unique mix of men and women competing on the same team generates widespread interest in the sport.

In addition to extra ticket sales, Triathlon Mixed Relay will provide an extra opportunity for spectators to watch another event live on the streets of the Olympic city, thus providing the organising committee with a valuable free event they can offer the public in times of high ticket demand and limited sales. An extra event on the city streets can be seen as a benefit to the local community.

Triathlon currently has only two medal events and one of the lowest opportunities for TV hours on the Olym- pic programme, with short competitions and no preliminary rounds. To encourage further growth of this young sport, triathlon requires more opportunities for the general public to witness the sport at its highest level. Show- casing Triathlon Mixed Relay at the Olympic Games would give triathlon the boost it requires to bring the sport to new generations across the globe, and encourage participation in triathlon.

the ultimate lifestyle sport; fresh, energetic and appealing to young people.

10 Chapter TWO | Rationale / Reasoning for request 2

Triathlon Mixed Relay could easily be incorporated in the Games with very little additional cost for the OCOG.

Triathlon Mixed Relay could easily be incorporated in the Games with very little additional cost for the OCOG. The discipline would allow the same venue to be reused at very little extra cost, and minimal changes. The shorter distances means that the event will have less impact on the city and require fewer and shorter road closures. An- other medal competition would allow for more tickets sales and television hours.

The event would also have minimal impact on the overall athlete quota. A suggested increase of 10 athletes per gender is requested to ensure a minimum of 18 teams, without compromising the universality of the individual race.

Triathlon has developed rapidly since its first appearance in the Olympic Games in Sydney 2000. The number of National Federations has risen by 73% to 135 National Federations from Sydney 2000 to London 2012. The num- ber of athletes participating at the highest level of competition has also steadily increased. Figure 3.2 indicates the growth in the number of athletes who earned ITU rankings points by successfully participating in interna- tional competitions.

150 135 116 120 97 90 78

60

30

Total Number of National Federations Number of National Total 0 2000 2005 2008 2011 Year Figure 3.1 - Growth of National Federations

In 2009 after the Beijing Olympic Games, ITU introduced a new World Championship Series to accommodate the increasing number of participating nations and athletes. The new series was designed to ensure the equality of start options for member federations and their best athletes. With the addition of the eight-event series, ITU has doubled the number of top competitions from 2000 to 2009 to handle the increased demand for starting posi- tions.

Despite the stringent qualifying criteria for the recently re-branded ITU World Triathlon Series and a field limit of 65 athletes, there has been a significant positive development in the number of athletes and nations participating at the highest level.

11 Chapter TWO | Rationale / Reasoning for request 2 800

700 613 600 500 466 461 385 400 366 273 300 200 100 0 Women Men Women Men Women Men

Number of Men v. Number of Women Number of Number of Men v. 2000 2005 2008 Year Figure 3.2 - Number of athletes competing at top level events

The applications for starting positions for the eight-part World Triathlon Series (65 starting positions per gender) and the nine-part World Cup Series (75 starting positions per gender) throughout the 2011 season were signifi- cantly more than those available.

This sustained growth since 2000 has been directly linked to both the financial and marketing and media support provided through the IOC and the Olympic Games. A quota increase of five athletes per gender was given after the Sydney Olympic Games for the 2004, 2008 and 2012 Games.

The requested quota increase of ten athletes per gender would correspond to the long established and proven start lists of the World Championships. A quota of 65 athletes would guarantee not only the participation of the world’s best triathletes from all five continents in the individual event, but also a minimum of 18 world class teams in the Triathlon Mixed Relay event.

Since triathlon is already firmly established in the Olympic Games, ITU can guarantee the presence of the best athletes in the team competition.

Based on results from the previous World Championships, Triathlon Mixed Relay will also offer the possibility of a spread of medals from countries which have not traditionally won Olympic medals. Due to the mixed nature of the relay, the medal winners of the team event will not necessarily come from the medal winners of the individual events. France and Great Britain have claimed World Championship Gold and Bronze respectively and yet have never won Olympic medals in triathlon. Data is provided in Appendix B.

Including Triathlon Mixed Relay on the Olympic programme would help unlock more funding channels through governmental bodies and sponsorship for National Federations and continue to promote our long held and prac- tised philosophy of equality and diversity. This funding, in combination with ITU’s annual investments and the NOC’s success in obtaining Olympic Solidarity grants, is necessary to ensure the continued development of the sport worldwide for grass roots and youth programmes.

A quota of 65 athletes would guarantee not only the participation of the world’s best triathletes from all five continents in the individual event, but also a minimum of 18 world class teams in the Triathlon Mixed Relay event.

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b. Added value for the Olympic Games

While Triathlon Mixed Relay’s inclusion in the Olympic Games would have clear benefits for the sport, it could also add to the Olympic movement significantly, both during Games times and also during each four-year Olympiad.

Triathlon Mixed Relay has tremendous appeal to a youth audience with its fast-paced action and exciting format. The event would help attract new, young audiences to the Olympic Games and engage them in a thrilling and unpredictable event. Triathlon Mixed Relay would help to keep the Games fresh and exciting, while still main- taining the traditional values of Olympism. The short distances, and numerous transitions results in non-stop action from start to finish, with the possibility of upsets at any stage. This action is proven to appeal to a young, entertainment-hungry audience.

The event would help attract new, young audiences to the Olympic Games and engage them in a thrilling and unpredictable event.

The event - with its unique mixed nature - would also help attract women and children to engage in the Games. The benefits of engaging young fans at an early age to create the pathways from young fans of the Olympic Games to Olympic athletes are well established. Triathletes are early adapters and tech-savvy and would engage in the variety of multimedia outlets now offering Games coverage. Triathlon Mixed Relay offers many possibilities for broadcast on multimedia platforms.

The team format has already been proven to be popular for broadcasters - the 2011 ITU Triathlon Mixed Relay World Championships had over 571 million TV contacts with over 93 hours of broadcast time and 253 individual broadcasts. Rights fees are paid in over 103 countries to air the event plus the news content is sold to the world’s largest news organisations including Reuters, Eurovision, Bloomberg, Deutsche Welle, SNTV and Sunset & Vine. The willingness for broadcasters to pay for the content would open up more opportunities for additional Olympic broadcast hours of interesting medal events to be sold to international broadcasters. The International Triathlon Union has worked closely with broadcasters and their feedback has been incorporated into improving the event format.

In addition to extra ticket sales Triathlon Mixed Relay can provide the opportunity for another event to unfold live on the streets of the Olympic city, which can offer free viewing opportunities for the public, and memorable footage of Olympic moments against the backdrop of an iconic Olympic city that remains a legacy of the Games. These can be seen as multiple benefits to the OCOG in a time of high ticket demand and public expectations to be able to see Olympic events, as well as in promoting the uniqueness of their city around the world. A quota of 65 athletes would guarantee not only the In addition to extra ticket sales Triathlon Mixed Relay participation of the world’s best triathletes from all five can provide the opportunity for another event live continents in the individual event, but also a minimum of 18 on the streets of the Olympic city, which can offer free world class teams in the Triathlon Mixed Relay event. viewing opportunities for the public.

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ITU has built Triathlon Mixed Relay into a large scale annual event. In 2013 ITU will launch a three-part Triathlon Mixed Relay series. The events, which will be held in iconic cities around the globe and broadcast live interna- tionally, would help keep the Olympic Games in focus during the four-year period between the Games. The core values of Triathlon Mixed Relay of teamwork, respect and equality, uphold the Olympic ideals and are central to ITU’s marketing strategy for the event.

Triathlon’s strong commercial partnerships and appeal can help attract new and existing sponsors. Currently Samsung and GE – IOC TOP sponsors – are also global partners of triathlon. Triathletes are generally of the ABC1 profile; high achievers. Many CEOs of large multinationals now regularly practice and compete in triathlon and at corporate triathlon events. These events have seen a rapid growth in the previous five years and CEOs are proven to actively invest in the sport.

Triathlon Mixed Relay’s athletes are excellent role models for today’s youth. The discipline exemplifies the Olym- pic values of teamwork, fair play, gender equality, camaraderie, excellent and respect. Triathlon Mixed Relay dem- onstrates that men and women can not only compete together but are equally important to the success of the team. Triathlon is fully compliant with the WADA code and triathletes are willing ambassadors for drug-free sport.

Triathlon Mixed Relay demonstrates that men and women can no only compete together but are equally important to the success of the team.

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c. Impact of inclusion on the sport and ITU

The inclusion of Triathlon Mixed Relay on the Olympic programme would have profound effect on the profile of Triathlon Mixed Relay and the sport of triathlon as a whole.

The added exposure during Games time would open up this exciting discipline to new audiences and encourage new generations of potential Olympians to take up the sport. This would be a valuable tool to motivate young people to practise the sport in developing and emerging nations. Building on the huge audiences during the Olympic Games, Triathlon Mixed Relay would gain valuable exposure to grow the sport. Scientific evidence has indicated that no specialised athletes are expected to compete in this discipline.

ITU is committed to developing the sport worldwide, and while ITU has 135 National Federations corresponding with NOCs, ITU is committed to growing the sport even further. Triathlon Mixed Relay allows an easy entry path for young athletes to try the sport in a fun environment, with short achievable distances. Showcasing this format of triathlon during Games time would create possibilities for triathlon in non-traditional markets and help ITU’s global development programmes. The exposure during Games time and build up in the four-year period would help ITU develop the sport in countries where the sport is not widely practised. Inclusion would also unlock governmental funding pathways for developing nations, which is vital to the success of their development pro- grammes and the growth of the sport.

Inclusion of the discipline would also further strengthen and promote ITU’s cores values of gender equality, team- work and respect. ITU views its athletes as role models for a new generation of young people, and Triathlon Mixed Relay is a perfect vehicle to highlight ITU’s best athletes and spread its core values. ITU’s athletes are easily acces- sible after the races, signing autographs and engaging with the crowd. Triathlon Mixed Relay brings individuals together and helps build a sense of friendship and unity among athletes and supporters.

Triathlon Mixed Relay allows an easy entry path for young athletes to try the sport in a fun environment, with short achievable distances. Showcasing this format of triathlon during Games time would create possibilities for triathlon in non-traditional markets and help ITU’s global development programmes.

The considerable funding from the IOC since triathlon was accepted onto the Olympic programme has signifi- cantly helped develop the sport. With this financial aid, ITU has succeeded in delivering numerous sustainable development projects to grow the sport globally and significantly increase the number of athletes participating in the sport at a grassroots and elite level. Continued secured funding will provide invaluable assistance to ITU in developing the sport internationally.

15 Chapter TWO | Rationale / Reasoning for request 2

d. Appeal of the Sport

I. Appeal to the main stakeholders

Triathlon Mixed Relay appeals to various stakeholders from fans, to participants, to the international media. Below is an outline of Triathlon Mixed Relay’s appeal to the various key stakeholder groups.

Youth ITU is a young Federation and has always focused on the value of engaging the world’s youth in triathlon. Triath- lon has seen an explosion in the number of young people practising the sport globally. ITU has always fostered a youthful approach in promoting and developing the sport, with a young dynamic Board and staff and the early adoption of new technologies to reach out to young audiences.

Triathlon Mixed Relay is particularly geared towards youth participation and support in the following ways:

• Triathlon Mixed Relay is a young, fresh and dynamic sport. • The format is short, fast, fun and appealing to youth athletes and audiences. • The constant lead changes and numerous transitions make the sport appealing to young audi- ences both at the venue and on TV. • Triathlon Mixed Relay demonstrates the values of fair play, teamwork and respect to young athletes and ITU’s elite athletes are excellent role models for young people. • Triathlon Mixed Relay promotes gender equality.

General Public Interest in triathlon continues to grow at a rapid rate globally with more people watching and practising the sport than ever before.

• Triathlon Mixed Relay is already exciting audiences globally with more than 571 million TV con- tacts for the 2011 World Championships. • The format is east to understand and the viewer does not have to be a triathlete to understand or enjoy the competition. • The format is fast and exciting, with the longest duration of any one discipline being twelve minutes. The numerous segment changes and hand-offs to the next team member always keeps the viewer always entertained. • Triathlon Mixed Relay format offers a unique opportunity to see men and women racing to- gether in the same event, and the team element instils national pride in a sport traditionally associated with being an individual pursuit. • Triathlon Mixed Relay offers another opportunity for the public to watch an event on the streets of an Olympic city. The sport is becoming much more popular as a spectator sport. The races are set up as family experiences with free entertainment for all age groups. Individual ITU World Championship events have in excess of 300,000 spectators per day. The tickets for triathlon in London 2012 have sold out with approximately 800,000 requests for 3600 available seats from the home nation alone.

16 Chapter TWO | Rationale / Reasoning for request 2

Press Triathlon Mixed Relay generates strong press interest because of the unique format of the competition, and the opportunity to create exceptional teams from athletes who normally compete individually. The unpredictable nature of the team competition makes the format very interesting for the press with the opportunity for nations to field a variety of teams.

The number of press accreditation requests for the ITU World Triathlon Series continues to grow, due to the in- creasing appeal of the sport and the recognition of the athletes’ talents and growth as superstars, who are known nationally and internationally outside of their own sport. ITU had over 1000 media accreditation requests for the 2011 season. Triathletes now regularly run a sub-30 minute 10km in a classic distance triathlon. This sort of ath- letic performance is being noted and publicised by the press.

The accessibility of ITU athletes makes it easy for the press to cover the sport. Media availability days and press conferences provide optimal access to ITU’s top stars and full national teams are made available to the press at the Triathlon Mixed Relay events. This access makes it possible for the press to generate fascinating stories for the press, and both prolongs and adds a new dimension to the media interest in triathlon.

The format of the sport allows national teams to test out young emerging athletes and thus the press can access and identify emerging stars of the future.

The unpredictable nature of the team competition makes the format very interesting for the press with the opportunity for nations to field a variety of teams.

The exciting format of the sport with its nonstop flow of action, and endless possibilities for upsets also appeals to journalists who are looking for dramatic stories.

ITU is very conscious about engaging and embracing the press at all times. ITU operates its own robust in-house media team to ensure that best practices are in place for media operations and media relations. ITU’s online media centre offers live statistics, archives, photos, and broadcast videos – all in one easy to access location. All events operate a host broadcast and Olympic style mixed zone to ensure the best media access for press to athletes, while still ensuring that rights holders get the coverage and protection they require.

Each race is covered live on ITU’s online TV channel and via our mobile applications and social media channels. Registered press are given free access to this feed, so they can cover the races even if they do not travel to the event. Audio quotes and sound bites are also available for download after the race.

Triathlon Mixed Relay has proven to be an instant success with broadcasters.

17 Chapter TWO | Rationale / Reasoning for request 2

Television Triathlon Mixed Relay has proven to be an instant success with broadcasters. The format was developed with input from large broadcast partners and technical improvements have been made to ensure the best coverage possible from all ITU events. Broadcasters see the event as exciting and with any one athlete not competing for more than twenty minutes the non-stop action can always keep an entertainment-hungry audience engaged.

The numerous lead changes and unpredictability during Triathlon Mixed Relay make the format very exciting. The shorter distances and frequent transitions ensure the races are very competitive and dramatic for a TV audience. There are 15 major transitions and hand-offs in the main stadium area, adding to the uniqueness of the event.

The 2011 ITU Triathlon Mixed Relay World Championships had over 571 million TV contacts with over 93 hours of broadcast time and 253 individual broadcasts. A full broadcast list and analysis can be found in Appendix A. The Triathlon Mixed Relay is included in a strong international TV package to ensure the viewers, who follow the individual stars competing on a regular basis, can also see them compete in a unique team environment.

Public broadcasters have also stated to ITU, that Triathlon Mixed Relay fulfils some of their Corporate Social Re- sponsibility requirements, as it’s identified as an ideal lifestyle sport to encourage young people to get out and actively participate in sport, while also being exciting to watch, thus promoting participation.

Sponsors Triathlon is a very attractive proposition to global sponsors. The global series gives multinational companies ex- posure in key global markets and the ability to activate these sponsorships. Samsung is a global partner of the International Triathlon Union’s premier Series, and GE partners with ITU’s London World Triathlon Series event.

The typical triathlete is in the ABC1 profile and is a very sought after market for sponsors to engage with. Triathlon allows many opportunities for engagement directly with the participants.

A large investment has made in triathlon and Triathlon Mixed Relay in recent years. ITU partnered with the La- gardère Group in 2008 in a commercial deal to push triathlon forward. Using its subsidiary companies of Sport- five, IEC in Sports and Upsolut, Lagardère invests significant capital, man power and resources to promote Triath- lon Mixed Relay.

The clean image of the sport is also extremely attractive to sponsors and broadcasters. Triathlon is seen as a life- style sport which appeals to all ages, and particularly has a strong youth appeal. ITU’s stars are role models for young people and this has strong appeal for marketers wishing to interact with this demographic.

Many CEOs and individuals engaged in upper management roles and practise and participate in triathlon races regularly. Corporate competitions and CEO championships have increased dramatically in recent years. Triath- letes are high achievers and actively engage with their sport. Triathlon is a unique business-to-business platform that allows companies to interact on a distinctive level, while also maintaining the traditional hospitality and entertainment opportunities.

Triathlon offers the possibilities for high brand exposure at its events. Brand visibility of 98% has been achieved at some events for global sponsors, thus ensuring a high return on investment for sponsors.

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ii. Increasing the appeal of the sport

The International Triathlon Union is always looking to improve and develop the sport. It has taken significant steps to increase the appeal of the sport to reach new audiences and fans around the world. Triathlon Mixed Relay was specifically developed to appeal to a young audience, while not alienating the core audience or altering the core concept of the sport. Triathlon Mixed Relay encompasses all the very best elements of triathlon in a short, dynamic and compelling format.

Youth ITU has been, since its foundation, a youth orientated Federation. ITU and its member National Federations are focused on broadening the appeal of the sport for youth audiences. ITU is a young Federation and is always adapting to changing times to keep the sport dynamic, fresh and exciting.

In 2009 ITU changed the format of its team competition from a traditional 3-personal single gender team to the new 4-person mixed relay format. ITU made this change to create a more exciting format and further promote gender equality and teamwork. This format was debuted in the inaugural YOG in Singapore with great success. The YOG took the format one step further with the introduction of mixed continental teams promoting the values of friendship, camaraderie and respect.

ITU has ensured its broadcast of the Triathlon Mixed Relay Championships has always been cutting edge and available for consumption by today’s young audiences. Every race - in addition to being broadcast on regular TV - is available both live and on-demand via ITU’s online TV channel. The online channel features an interactive interface where users can see live timing, statistics, and text updates. Users can contribute via Twitter and Face- book, thus engaging a technology-savvy audience. A fully mobile version of the website and an iPhone applica- tion ensures all content is available on-demand for a generation that consumes content in various locations and on multiple platforms.

ITU is a young federation and is always adapting to changing times to keep the sport dynamic, fresh and exciting.

General Public ITU is constantly reviewing triathlon and looking for new ways to engage the general public in the sport. A key goal of the introduction of the new format of Triathlon Mixed Relay in 2009 was to make the sport more appeal- ing to the general public. Reducing the distances and involving a mixed team of four members ensures constant action. The longest segment, the cycling, is now only twelve minutes, with athletes competing at sprint speeds at all times. The average swim, bike and run segments per athlete are: four, twelve and six minutes respectively. The essence of the sport is still maintained while the viewer is kept highly entertained with nonstop action.

ITU has developed its broadcast specifically around appealing to the general public, while not alienating its core viewing audience. GPS technology is used to keep the average viewer informed of speeds, race leaders and the time differences between the packs. An international commentary team is chosen to have a blend of expertise to appeal to the educated triathlon audience and also explain the nuances of the sport to the general public. Easy to understand graphics and leader boards allow the viewer to easily understand who is leading the race.

19 Chapter TWO | Rationale / Reasoning for request 2

A dedicated multi-lingual on-site sports presentation team ensures the audience at the venue can follow the race and are educated on the sport. Custom videos are shown pre-race to simplify any important rules to the audience and on-site presenters explain what is happening during the races. The on-site sports presentation teams both inform and entertain the crowds with music, interactive games and chants.

ITU has actively developed its Live Site concept in conjunction with major partners including LOCOG. ITU will be involved with a total of eight Lives Sites across the UK, bringing a unique triathlon setup where the public can experience triathlon in a fun, safe environment while watching the best athletes compete at the highest level: the Olympic Games.

The longest segment, the bike, is now only twelve minutes, with athletes competing at sprint speeds at all times.

Press ITU is acutely aware of the needs of the press and has always adopted a proactive approach to servicing the inter- national media. Triathlon Mixed Relay since its conception has been highly regarded by international media with widespread global media coverage on major sports and news publications.

ITU’s online media centre undergoes an annual overhaul based on user patterns to ensure the most important information is easily and quickly accessed.

ITU also works closely with its athletes to provide unique media opportunities to the international press. Location- specific media opportunities are arranged for key media, such as a Red Bus tour of London or media and photo opportunities on the Harbour Bridge in Sydney. ITU’s top athletes are contracted to ensure their availability for the media.

ITU also offers a free custom photography service to key media. Individual photo shoots at race locations are per- formed with ITU’s top stars and distributed to media who require specific photos for publications.

To further expand coverage, ITU recently started its media delegate programme. This is a media development programme, where ITU funds media liaisons from ITU member federation to travel to events. These National Fed- eration staff members are then trained in best practices in international media services. The goal of the pro- gramme is to develop the skills of the National Federation media staff to increase exposure of the sport in the member nation.

20 Chapter TWO | Rationale / Reasoning for request 2

Television ITU, in conjunction with its commercial partner Lagardère Sport, has increased its core television staff over the past two years. There are now five full-time staff members employed in television production and distribution, in addition to numerous contractors used at events time. ITU now fully controls and produces 16/18 international live feeds per year. Each feed is of consistent quality and look and feel, giving broadcasters the reliability they require to schedule regular triathlon programming.

ITU has a dedicated liaison contact with broadcasters to solicit feedback to refine the TV product and improve pro- duction and services to broadcasters. This contact also keeps the broadcasters informed on any key rule changes to the sport and major news items. Triathlon Mixed Relay has been designed and refined with broadcaster feed- back, thus ensuring the most TV friendly product.

ITU has introduced new GPS and mapping technology into the production by working with our graphic suppliers Swiss Timing. This technology improves the production quality and look and feel of the broadcasts.

Broadcasters also have exclusive access to ITU’s online media centre, where live race statistics and timing are avail- able to aid their commentary teams. Athlete profiles and text updates from the race are also available to further inform the broadcasters. Every major event is made available on the internet via ITU’s own online TV channel, both live and on-demand, and all ITU’s magazine shows are available to watch online.

ITU has a dedicated liaison contact with broadcasters to solicit feedback to refine the TV product and improve production and services to broadcasters.

Sponsors A commercially successful and sustainable events programme is a cornerstone to ITU’s strategic goals. ITU formed a long-term partnership with Lagardère Sport to achieve these goals. Sponsor acquisition, management and retention are vital to the long-term development of the sport and ITU and Lagardère have invested significant resources into making ITU’s premier race series a commercial success. The World Triathlon Series, which contains the Triathlon Mixed Relay World Championship event, is already commercially successful and continues to grow year on year.

ITU took the strategic decision to change the structure of its World Championships to become a series, compris- ing of events in the centres of iconic cities to increase the appeal and reach of the sport. The focus was on achiev- ing consistently high quality events, showcasing the cities and athletes. This format has proven popular with cities and blue-chip international corporations alike.

Another key commercial focus was to ensure live TV production from each event on public free-to-air channels to increase the brand exposure for sponsors. TV viewing figures have doubled each year since the series began in 2009 and reached 3.8 billion TV contacts in 2011. The large amount of branding opportunities on the looped courses allow for large scale exposure for sponsors.

21 Chapter TWO | Rationale / Reasoning for request 2

iii. Participation of the best athletes in the Olympic Games

ITU can guarantee the best athletes would compete in the Triathlon Mixed Relay event. Through the existing qualification system, the best athletes in the world will already be present at the Olympic Games and the same athletes would compete in the Mixed Relay event. The ITU athletes have already given their full backing for the Triathlon Mixed Relay event. With a very modest increase in athlete quota, ITU could ensure that the best possible teams in the world could compete. An increase of 10 athletes per gender would qualify at least 18 teams, while still ensuring the individual competition contains the best athletes in the world, maintaining the universality and global distribution of nations. The proposed qualification system guarantees teams from all five continents.

Through the existing qualification system, the best athletes in the world will already be present at the Olympic Games and the same athletes would compete in the Mixed Relay event.

22 Chapter THREE | olympic proposal 3 OLYMPIC PROPOSAL A. TECHNICAL INFORMATION

I. COMPETITION FORMAT

Each team is composed of four (4) athletes: two (2) men and two (2) women, who will compete in the order of woman, man, woman, man. Each athlete completes a super-sprint triathlon of swimming, biking and running, before handing over to their next team mate. The distances of each segment are:

Swim: 300m, Bike: 8km, Run: 2km

The relay exchange is completed by the in-coming athlete, using their hand to contact the body of the out-going athlete within the marked relay handover zone. The order of the team members is fixed, with the first and third team members being women, while the second and fourth members are the men. Each nation is free to decide the make-up of its team from within the athletes competing in the individual race. Nations are also free to deter- mine the line-up of athletes, as long as it follows in the order of women, man, woman, man. The first team across the finish line is the winner.

II. ATHLETE QUOTA

A quota increase of ten (10) athletes per gender is requested to ensure that a minimum of 18 nations may be represented, without compromising the quality or universality of the individual competitions. The quota increase would also bring the Olympic competition in line with the quota of 65 athletes per gender that ITU currently oper- ates in its World Championships.

III. PROPOSED SCHEDULE

It is proposed that the Mixed Relay event should take place no sooner than three days after the final individual triathlon event. This would give sufficient time for all athletes to recover from the individual race and to be at their prime for the Mixed Relay event. iv. proposed Qualification system

It is proposed that the current Olympic qualification is altered to ensure a minimum of eighteen (18) teams may be represented, without compromising the quality or the universality of the individual competitions. It is pro- posed that the following criteria be added at the beginning of the Olympic qualification process and be divided into two parts: 1. NOCs qualifying two (2) men and two (2) women based on the results of the Triathlon Mixed Relay Qualifying events, totalling a maximum of ten (10) NOCs or twenty (20) men and twenty (20) women. 2. NOCs qualifying two (2) men and two (2) women based on the existing Olympic Qualifica- tion Ranking, until a total of eighteen (18) NOCs have qualified teams; totalling 36 men and 36 women.

23 Chapter THREE | olympic proposal 3

(iv. proposed Qualification system CONTINUED)

It is possible for more NOCs to qualify a team for the Triathlon Mixed Relay if they qualify two (2) men and two (2) women through the next steps of the Olympic qualification process, which will mirror the current qualification system for Beijing and London, which includes:

1. Five (5) men and five (5) women from the Continental Championships (one (1) athlete per con- tinent) 2. Three (3) men and three (3) women from the World Qualifier event 3. Thirteen (13) men and thirteen (13) women from the Olympic Qualification Ranking 4. Five (5) men and five (5) women as new flag positions (one athlete per gender per continent) 5. One (1) man and one (1) woman for the host NOC 6. Two (2) men and two (2) women Tripartite Commission places.

These figures are calculated based on an assumption of a quota increase of ten athletes per gender, for a total of for 65 athletes competing in the individual competitions.

Step 1: NOCs qualifying two (2) men and two (2) women based on the results of Triathlon Mixed Relay Qualifying events.

Group A: Host NOC Four (4) athletes (two (2) men and two (2) women) If the Host NOC does not have two men and two women eligible then these places will be added to Group D.

Group B: 2014 World Triathlon Mixed Relay Qualifier event Four (4) athletes (two (2) men and two (2) women) The first team with two (2) eligible men and two (2) eligible women will gain the two places per gender. If no NOCs have two eligible men and two eligible women then these places will be added to group D provided that:

-The team is not qualified in Group A -The team is in the top three of the 2014 World Triathlon Mixed Relay Qualifier event

Group C: 2015 Continental Triathlon Mixed Relay Qualifier events Twenty (20) athletes in total. Four (4) athletes (two (2) men and two (2) women)per continent In every continent the first team with two (2) eligible men and two (2) eligible women will gain the two (2) places per gender, provided that:

-The team is not qualified in Group A or B -The team is in the top three of the Continental Triathlon Mixed Relay Qualifier event

If no NOCs have two (2) eligible men and two (2) eligible women then these places will be added to group D.

24 Chapter THREE | olympic proposal 3

Group D: 2015 World Triathlon Mixed Relay Qualifier event Twelve (12) athletes (six (6) men and six (6) women) plus those coming from the unallocated places in Groups A, B and C The first teams with two (2) eligible men and two (2) eligible women will gain the two places per gender, provided that:

-The team is not qualified in Group A, B, or C -The team is in the top 12 of the 2015 World Team Relay Qualifier event

If all the places are not allocated in this step then the remaining places will be added to Step 2.

Step 2: NOCs qualifying two (2) men and two (2) women based on the existing Olympic Qualification Ranking, until a total of 18 NOCs have qualified: 36 men and 36 women.

Thirty-two (32) additional places will be allocated in this step (sixteen (16) men and sixteen (16) women) plus those coming from the unallocated places in step 1.

To select these places, a list will be created which will include men and women alternatively based on ranking. This list will be called the ‘Zipper List’, and will include the athletes present in both Olympic qualification lists as follows:

Zipper List: 1. Olympic Qualification List female ranked #1 2. Olympic Qualification List male ranked #1 3. Olympic Qualification List female ranked #2 4. Olympic Qualification List male ranked #2 5. Olympic Qualification List female ranked #3 6. Olympic Qualification List male ranked #3 7. Olympic Qualification List female ranked #4 8. Olympic Qualification List male ranked #4 … etc

To determine qualification in this step, the following athletes will be removed from this list:

1. Athletes from the NOC with places already allocated by step 1. 2. Athletes ranked third place or below from their own NOC and same gender.

The top eight (8) NOCs having four (4) athletes in this ‘Zipper List’ will qualify two (2) men and two (2) women. If the Zipper list is exhausted, remaining spots will increase the number of places to be allocated via the Olympic Qualification Ranking in Step 1 above.

25 Chapter THREE | olympic proposal 3

V. SPORT PRESENTATION

Onsite sport presentation is a key aspect to engaging the spectators. Triathlon Mixed Relay is a young, fresh sport and the atmosphere on-site reflects this. The sport presentation team both informs and entertains the spectators using the following methods:

• Big Screen • Host Broadcast Live Feed including graphics • Sport Presentation Specific Camera and Operator • Local Cultural Displays Prior to race • Two Expert Commentators in the Sport Presentation Booth • Presenter on-site and on-camera engaging and entertaining the audience • Cheerleaders • Country recognition and noise competition • Audience participation: Sprint races between children through the competition finish gantry • Video and Graphics: Course Maps, Promotional Video, Athlete Profiles • Athlete and Team Introductions • Key music tracks for significant race segments: Start, Laps, Transitions, Finish • Victory Ceremony

B. EXPENSE

The added expense is minimal for an OCOG already hosting an individual event to stage a Mixed Relay. The entire infrastructure from the individual event may be used again, and there are no additional technology or equipment requirements. A very modest increase in athletes would ensure fairness and universality among the nations rep- resented and would have minimal impact on the overall Games budget.

The course for the Mixed Relay is significantly shorter than the individual event, therefore the impact on the city in terms of road closures would be much less than the individual event.

The added expense is minimal for an OCOG already hosting an individual event to stage a Mixed Relay.

26 Chapter THREE | olympic proposal 3

i. Competition & Training Venue Costs

There are no new requirements for the competition and training venues. All existing facilities for the triathlon may be re-used. The event would allow the venue to be re-used for an additional day of competition allowing for extra ticket sales and delivering a larger return on investment to the OCOG.

Athletes will require one additional training session on the course. The same Technical Officials who are assigned to the individual competition can manage the Triathlon Mixed Relay.

The Triathlon venue can be adjusted with very little extra effort by the Competition Management. The swim, bike and run courses will be significantly shorter than the current individual courses, thus reducing the impact on the city’s road closures and associated costs.

A detailed breakdown of the venue requirements for the Triathlon Mixed Relay follows:

The swim, bike and run courses will be significantly shorter than the current individual courses, thus reducing the impact on the city’s road closures and associated costs.

27 Chapter THREE | olympic proposal 3

Table 4.1 - Venue Requirements for Mixed Relay

Outdoor Venues Area / Space Sub-Area Net Area Quantity Functional Re- Other Variables Additional needs from - m² quirements the existing Olympic Games’ requirement for the individual event Training Field of Play 400m Track and 1 None Field

Training Field of Play 50m Swimming 1 None Pool

Training Field of Play UCI Road Cycling 1 None Training Venue

Road Venues Area / Space Sub-Area Distance Quantity Functional Re- Other Variables (km) quirements Competition Field of Play - Playing surface 300m 1 Strict water qual- The total length of the Swim Course dimensions or A minimum depth ity tests: e-coli and swim course is reduced. area of 1.5 metres. fecal coliform. Fewer personnel are A distance of 120 Start platform required for monitor- metres is required to be provided - ing the safety of the to the first turn 180m2 athletes. buoy; with a Swim exit ramp/ maximum of 4 platform to be corners (curved, provided - 60m2 no angles), Surface Water - lake or None ocean. Total number of 1 lap of 300m The total length of the circuits (from each ath- swim course is reduced. lete) Fewer personnel are required for monitor- ing the safety of the athletes. Other Reference should Note: River cours- None be made to ITU es are generally Event Organisers’ not advisable due Manual for all FOP risk of to sudden technical require- deterioration in ments. water quality Field of Play - Playing surface 8km 1 Bike Course: re- The total length of the Bike Course dimensions or quires a minimum bike course is reduced. area width of 5 metres; Fewer personnel are required for monitor- ing the safety of the athletes. Significantly less impact in terms of road closures. Surface Smooth road None surface (tarmac/ paved). Total number of 2 laps of total 8 km The total length of the circuits bike course is reduced. Fewer personnel are required for monitor- ing the safety of the athletes. Significantly less impact in terms of road closures.

28 Chapter THREE | olympic proposal 3

Other Reference should None be made to ITU Event Organisers’ Manual for all FOP technical require- ments. Field of Play - Playing surface 2km 1 Run: requires a Run Finish Gantry: The total length of the Run Course dimensions or minimum width of 5m width, run course is reduced. area 3 metres. Run Finish Area: Fewer personnel are long straight required for monitor- rectangular area ing the safety of the to the finish-line athletes. Significantly to create a suit- less impact in terms of able stadium to road closures. welcome finishers with a minimum of 100 m in length with no corners. Surface Smooth road None surface (tarmac/ paved). Total number of 2 laps to a total of The total length of the circuits 2km run course is reduced. Fewer personnel are required for monitor- ing the safety of the athletes. Significantly less impact in terms of road closures. Other Reference should None be made to ITU Event Organisers’ Manual for all FOP technical require- ments. Field of Play - Playing surface 1 An area of 90 m Mount and The Mixed Relay transi- Transition Zone dimensions or x 6 m, carpeted dismount line tion zone can use the area with 2 m width required - 0.3 m same space as the per athlete with wide - green col- Individual triathlon free standing bike our for the mount transition zone racks and equip- line, red colour for ment boxes with the dismount line. dimensions 0.45 m Generally, only x 0.30 m x 0.24 m. 1 area required (transition for both bike and run). Other Reference should None be made to ITU Event Organisers’ Manual for all FOP technical require- ments. Warm-up Area Total number of The existing FOP None circuits is used for the athletes’ warm up

29 Chapter THREE | olympic proposal 3

ii. Equipment at venues

No new equipment is required. There is a modest increase in athlete-related equipment such as swim caps, bike numbers, bike rack signs, etc. This equipment is very cheap to produce and represents a negligible increase in the overall Games budget. A detailed breakdown of the equipment required for the Mixed Relay is below.

Table 4.2 - Equipment requirements for Mixed Relay

Equipment Name Functional Description Quantity Additional needs from the existing Olympic Games' re- quirement for the individual event Athletes' number stickers For the athletes' helmets: sets of numbers 32 YES, from 1 to 19 (number 13 doesn't exist) with (minimum impact on dimensions 80 mm x 50 mm budget) Athletes' number stickers For the athletes' bikes: sets of numbers 1 to 32 YES, 19 (number 13 doesn't exist) with dimen- (minimum impact on sions budget) 300 mm x 100 mm Athletes' number stickers For the baskets in the Transition Area and 24 YES, Recovery Area: sets of numbers 1 to 19 (minimum impact on (number 13 doesn't exist) with dimensions budget) 80 mm x 50 mm Barrier tape For securing the whole field of play (FOP) 2 km re-used (bike course and crossing control points) Barriers For securing the whole FOP according to the FOP final re-used measurements Baskets Blue (Plastic box/ Baskets for the Transition Area and Recovery 72 re-used containers) Area: 45 cm x 30 cm, and 25 cm in height Bell Bell with base for the last lap. 2 re-used Bibs numbers (Decals) Athletes' numbers for the body: Tattoo font 200 YES, Arial, size: 6 cm x 6 cm, sets of #1, #2, #3, #4, (minimum impact on #5, #6, #7, #8, #9, #0 budget) bicycles For Technical Officials (TOs) use 4 re-used Bike racks ITU approved bike racks for the Transition 72 re-used area boats 4 m long boats with jet engine of 40HP. The 6 re-used boats are for following the athletes during the race and providing service for TOs, Media and Medical Buoys Minimum size according to the ITU EOM. according to the FOP final re-used Different sizes needed for the swim course layout Carpet Used for swim pontoon and the passage according to the FOP final re-used way between the swim finish to the transi- measurements tion zone. Transition zone and finish chute must be covered with this in blue (to opti- mise the contrast for TV), 3 m wide (purchased by construction department) Cones For separation on the FOP (run course). 600 according to the FOP final re-used mm height measurements False start cameras 2 re-used

30 Chapter THREE | olympic proposal 3

Table 4.2 continued - Equipment requirements for Mixed Relay

Equipment Name Functional Description Quantity Additional needs from the existing Olympic Games' re- quirement for the individual event Finish Gantry Used as a symbol of the finish zone and as 1 re-used backdrop to the medal ceremonies (made of hard materials, 2.75 m inside high, 5 m wide), and the cross section should be shaped in a square with 1 m long side lines. Should have L shape FOP specific signage according to the FOP final re-used layout Golf car according to the Sport re-used Operations Mats Protection mats on FOP, dimensions of 2 m according to the FOP final re-used x 1.2 m x 150 mm: should come with ropes layout and hook clips for setting them up on the barriers Motorbikes For TOs use (250HP) 6 re-used Physiotherapy beds Physiotherapy beds for the recovery area 12 re-used and the massage facilities Pontoon Used for the swim start (90 m long x 4 m 1 re-used wide) and must be stable when athletes are entering and exiting the water Radio Communication For communications during the competi- 100 re-used tion: all devices should be provided with belt and headset Scoreboard 1 re-used Start system 1 re-used Swim exit ramp 10 m long x 5 m wide 1 re-used Swim caps For the athletes' swim hats: with race num- 16 YES, ber and country code of the athletes. Set of (minimum impact on 19, missing out number 13 budget) Timing system 1 re-used Vehicles For sport and TOs' operations according to the FOP final re-used layout

Vests For operational use according to sport opera- re-used tions Video board 1 re-used Video cameras For the TOs at any critical points (including 1 4 re-used spare battery and 60 min tape each) Water: plastic Bike bottles 0.75l plastic bottles for the athletes' bikes 600 re-used (BIdons) Wheels Spare wheels at the wheel stop according to the final num- re-used ber of wheel stops Computer-trainers Rollers & trainers for the Athletes' Warm Up, 10 pieces re-used 5 each

31 Chapter THREE | olympic proposal 3

III. Technology

The relay exchange zone needs to be set up with a timing point close to the swim start. This is the same technol- ogy currently used for timing the individual triathlon competitions.

iv. Number of technical officials required

The same Technical Officials will officiate in both the individual and the Mixed Relay events. The numbers are:

• 2 co-Technical Delegates • 27 International Technical Officials • 10 National Technical Officials • 1 Medical Delegate

32 Chapter FOUR | history and tradition 4 HISTORY AND TRADITION A. IF DATA

Year of establishment of ITU: 1989 Year of introduction to the programme of the Olympic Games for individual triathlon: Women: 2000 Men: 2000 Number of times on the Olympic programme for individual triathlon: Women: 3 Men: 3

B. WORLD CHAMPIONSHIPS

Year of first World Championships: 2003 (The format was changed to Triathlon Mixed Relay from a single sex format in 2009) Number of World Championships held to date: 5 (3 in new Mixed Relay format) Frequency of World Championships: Annually

C. MAJOR GAMES

Youth Olympic Games Triathlon Mixed Relay was on the programme of the 2010 Singapore Youth Olympic Games Asian Games Triathlon Mixed Relay is on the programme of the 2014 Incheon Asian Games.

Commonwealth Games Triathlon Mixed Relay has been accepted onto Com- monwealth Games programme starting in 2018. ITU has applied for inclusion onto the 2014 Glasgow Commonwealth Games programme.

Pan-American Games An application is currently in progress for the Toronto 2015 Pan American Games.

33 Chapter FIVE | universality 5 UNIVERSALITY a. Member National Federations

ITU has 135 member National Federations corresponding to NOC’s

Africa 17 Americas 38 Asia 28 Europe 43 Oceania 9

b. Number of continents that organise Continental Championships

Africa Held last Team Continental Championships in 2008 Americas Will hold first Continental Championships in 2013 Asia Held Continental Championships in 2011 Europe Have held multiple Continental Championships Oceania Will hold first Continental Championships in 2013

c. Number of National Federations that participated in their Continental Championships

Since 2009, the emphasis has been to send teams to the World Championships. The Continental Championships are expected to grow significantly in the coming years.

Number of National Federations represented at the most recent Continental Championships

Africa 5 Americas N/A Asia 7 Europe 15 including the junior competition Oceania N/A

34 Chapter FIVE | universality d. Number of continents represented in the top 15 at 5 last three World Championships

Number of continents represented in top 15 2011 2010 2009 Africa 0 1 0 Americas 1 1 1 Asia 1 0 1 Europe 1 1 1 Oceania 1 1 1 Total 4 4 4 e. Global Spread of Excellence – number of medals at World Championships divided by continent

Number of National Federations that won medals (Continental distribution of medals) 2011 2010 2009 Total Medals for continent Africa 0 (0%) 0 (0%) 0 (0%) 0 (0%) Americas 0 (0%) 0 (0%) 1 (33%) 1 (11%) Asia 0 (0%) 0 (0%) 0 (0%) 0 (0%) Europe 3 (100%) 2 (66%) 1 (33%) 6 (66%) Oceania 0 (0%) 1 (33%) 1 (33%) 2 (22%) Total 3 3 3 9 (100%) f. Universality – number of National Federations repre- sented at World Championships

Number of National Federations that won medals (Continental distribution of medals) 2011 2010 2009 Total Medals for continent Africa 1 1 0 0 (0%) Americas 4 2 3 1 (11%) Asia 3 0 1 0 (0%) Europe 16 10 4 6 (66%) Oceania 2 2 2 2 (22%) Total 26 15 10 9 (100%)

35 Chapter SIX | popularity 6 popularity

a. Ticket sales and attendance

ITU has always employed a “free seating” policy for all of its events to ensure the greatest access to the sport by spectators and fans. By operating this policy, ITU opens the sport up to new generations and eliminates the bar- riers for entry to the sport. Triathlon is a family-friendly event, offering high quality sports entertainment and participation opportunities. Restricted areas such as VIP and corporate hospitality are accessed by invitation only, but the vast majority of the venues are designated as free viewing areas.

As the global appeal of triathlon increases, so do the numbers of spectators at ITU events. ITU has seen large crowds lining the city centre streets of its races. While exact numbers are not possible to ascertain, the best esti- mates obtained from police and city officials are in excess of 1-million spectators that attended and viewed the ITU World Triathlon Series in 2009 and 2010. This figure rose to 1.4 million for the 2011 series.

Ticket sales at Olympic Games:

Beijing 13884/14041 99% Athens 4903/5028 98%

The tickets For triathlon for London 2012, have sold out, with over 800,000 requests for 3,600 available seats from the home nation alone.

In Sydney, over half a million spectators lined the streets to watch triathlon in its Olympic Games debut. The tickets for triathlon for London 2012, have sold out, with over 800,000 requests for 3,600 available seats from the home nation alone. Ticketing opportunities for the OCOG are available in the same capacity for the individual triathlon competitions.

b. Media accreditation requests

Media interest in the ITU World Triathlon Series, which includes the Triathlon Mixed Relay Championships, contin- ues to grow rapidly. In 2011, there were 1036 media accreditation requests, including 320 requests for the London event. There was an average of 42 photographers per event. All major press agencies were represented including Reuters, Getty, AFP, AP and also the national agencies: EPA, EFE, Xinhua, AAP, CP and the Press Association.

36 Chapter SIX | popularity 6

c. TV coverage

ITU guarantees live TV coverage from the entire ITU World Triathlon Series. In 2011, the ITU World Championships Series broadcasts achieved 4.59-billion TV contacts, an 84% increase compared to 2010. The audience figures doubled from 2010 to 207-million and in all, 917 hours were broadcast internationally.

For the 2011 Triathlon Mixed Relay World Championships in Lausanne, the one-hour event had 253 international broadcasts, totalling 93 hours of broadcast time and with an audience of 18.55-million. This was the equivalent to 571-million TV contacts.

These figures are for 33 measured markets only, and overall figures are expected to be significantly higher. -Cur rently all broadcast deals involve a rights fee, indicating the content is valuable to broadcast partners, and rep- resents an opportunity to secure further rights fees for Triathlon Mixed Relay at future Olympic Games. A global breakdown of coverage is in Appendix A. d. Press coverage

Triathlon received coverage in all the major agencies: Reuters, Getty, AFP, AP and also many national agencies: EPA, EFE, DPA, Xinhua, NZAP, Kyodo, QMI, GEPA, APA, EQ Images, AAP, CP and the Press Association. Headline publications that featured comprehensive triathlon coverage included but were not limited to: Sport Illustrated, The Independent, USA Today, The Guardian, Yomiuri, The Telegraph, The New York Times, L’Equipe, The Boston Globe, Washington Post, Times of India, Sydney Morning Heard, Das Bild, Daily Mail, The Sun and The Australian. In addition, there was also substantial online coverage.

While quantifiable numbers are too expensive to obtain, a preliminary Google search reveals that there were 14,400 news stories published on triathlon from 2009 to 2011. This figure represents news stories only, and is higher than many other Olympic Sports. A table comparing news stories published for all Olympic sports may be found in Appendix C.

E. NEW MEDIA

ITU has a very strong online presence and embraces new technologies to communicate with its fan base. ITU has multiple websites to inform and entertain the triathlon community around the globe. Triathlon.org is the primary website for ITU. It is the central resource for news, results and multimedia. The following key figures are for ITU websites in the 12-month period from September 2010 to September 2011. • 4.73-million visitors • 18.75-million page views • 1.13-million videos viewed • Average number of unique visits per day: 11,946 • Average number of page views per day: 47,350 In addition to triathlon.org, ITU also operates an online TV channel – triathlonlive.tv. This channel provides live streaming of all the World Triathlon Series races. All events may be watched live and on-demand at any time. A series of 16 one-hour magazine shows are also hosted on this site.

37 Chapter SIX | popularity 6

E. New media (continued)

Mobile and Social Media

ITU is very dedicated to reach the world’s youth, a technology savvy audience. As such ITU has its own mobile site which is compatible with any mobile device on any platform such as iPhone, Android or Windows operating systems.

iPhone and iPad App: the ITU iPhone app was launched in March 2011 and has over 14,000 downloads already. A new Android mobile app will be launched in 2012.

In addition ITU has invested in expanding its social media reach, to engage and interact with the youth market. The ITU Facebook fan page has over 21,000 fans and the ITU Twitter account has over 13,000 fans. Videos on ITU’s Youtube channel have been viewed over 1-million times.

F. Major sponsors

Large investments have been made in the sport of triathlon and Triathlon Mixed Relay in recent years. ITU part- nered with the Lagardère Group in 2008 in a commercial deal to propel triathlon forward. Using its subsidiary companies of Sportfive, IEC in Sports and Upsolut, Lagardère invests significant capital, man power and resources to promote Triathlon Mixed Relay.

Triathlon is a very attractive proposition to global sponsors. The global series offers multinational companies exposure in key global markets and the ability to activate these sponsorships.

The typical triathlete is in the ABC1 profile and is a very sought after market for sponsors to engage with. Triathlon presents many opportunities for engagement directly with the participants.

Major sponsors of ITU and/or selected events in the World Triathlon Series include:

Cash VIK Discounts Services

General Electric X X X X

Samsung X X X X

Tata Steel X X X

Dextro Energy X X X X

Oakley X X X X

38 Chapter SIX | popularity 6

ITU’s premier series has an annual turnover or more than $25-million USD. Many of our large National Federations have significant sponsorships in addition to their government funding. For example British Triathlon has developed annual commercial sponsorship that has peaked prior to London 2012 in excess of £1.3-million ($2.05-million USD).

The clean image of triathlon is also extremely attractive to sponsors and broadcasters. Triathlon is seen as a healthy lifestyle sport that appeals to all ages, but which has a strong youth appeal. ITU’s stars are role models for young people, attractive for marketers wishing to interact with this demographic.

Many CEOs and upper management practice and participate in triathlon races regularly. Corporate competitions and CEO championships have increased dramatically in recent years. Triathletes are high achievers and actively engage in their sport. Triathlon is also a unique business-to-business platform that allows companies to interact on a distinctive level, while also maintaining the traditional hospitality and entertainment opportunities.

Triathlon has the opportunity for high brand exposure at its events. Brand visibility of 98% has been achieved at some events for global sponsors, thus ensuring a high return on investment for sponsors.

39 Chapter SEVEN | Transparency and fairness on the field of play 7 Transparency and fairness on the field of play

a. Judging / refereeing

Triathlon is a result and time-based sport and judging has a very low impact on the overall outcome of Triathlon Mixed Relay.

The same number of Technical Officials (TOs) will officiate in both the Individual and the Mixed Relay events. The numbers are: • 2 co-Technical Delegates • 27 International Technical Officials • 10 National Technical Officials • 1 Medical Delegate

b. Certification of officials

The ITU Certification programme can be found at:

http://www.triathlon.org/images/uploads/ituevents_technical-program-accreditation- policy_20111018section1.pdf

c. Selection of officials

Selection of TDs • The ITU Sport Department will propose eligible TOs who can be considered as TDs in the Olympic Games. These officials should be ITU Level 3 officials. • The ITU Technical Committee will select the TDs based on the proposal from the ITU Sport Depart- ment. • The ITU Executive Board will approve the TDs based on the selection from the Technical Committee

Selection of Technical Officials National Federations nominate Technical Officials (TOs) from a list of eligible TOs published by the ITU Sport department. The Technical Committee and the assigned TDs select 27 International Technical Officials (ITOs) to officiate at the Olympic Games based on the evaluation from the Sport department. The Technical Committee and the assigned TDs also select 2 reserves based on the evaluation from the Sport department.

The ITU Executive Board approves the 27 ITOs, 2 reserves, 10 National Technical Officials (NTOs) and the Medical Delegate to officiate at the Olympic Games based on the selection from the Technical Committee, the assigned TDs, the host NF and the ITU Medical Committee.

40 Chapter SEVEN | Transparency and fairness on the field of play 7

D. Evaluation of Technical Officials

The competence evaluation of the TOs is conducted in 3 stages: • At the end of each education course from the ITU Facilitator • At the end of each competition from the assigned ITU Technical Delegate • In the TD’s post-race report from the ITU Sport Department • Prior to the TO’s certifications from the ITU Technical Committee

judging has a very low impact on the overall outcome of Triathlon Mixed Relay.

41 Chapter EIGHT | athlete welfare 8 athlete welfare

a. Anti-doping

With the increased obligation under the WADA Code, but more importantly in light of the pervasiveness of drugs in sport in general and its desire to keep its sport clean, ITU has created its own anti-doping department whose sole function is to manage all anti-doping matters. ITU has committed a substantial budget to its anti-doping mis- sion; an unequivocal confirmation of ITU commitment to eradicating the use of drugs in triathlon.

ITU has committed a substantial budget to its anti-doping mission; an unequivocal confirmation of ITU commitment to eradicating the use of drugs in triathlon.

Regulatory mechanisms The Revised ITU Anti-Doping Rules 2011 and the ITU Anti-Doping Programme have been confirmed by WADA as being fully compliant with the World Anti-Doping Code.

Increased and efficient Out-Of-Competition Testing (OOCT) As shown by annual statistics, ITU athletes generally respected their engagements as athletes, under ITU Regula- tions and the WADA Code. ITU is acting with ANADO to substantially increase its OOCT testing based on reasoned and efficient test distribution planning. In fact, the test distribution plan ensures that this year, every female and male included in the ITU’s registered testing pool will be tested at least once, with no advance notice, out-of- competition.

Over and above this OOCT plan and the requisite in-competition testing, ITU continues to cooperate with WADA in their supplementary OOCT testing on behalf of ITU.

Increased and efficient In-Competition Testing (ICT) In addition to the OOCT testing, ITU has also increased the requirements for In-Competition testing. Many top athletes, including random selections, are tested after ITU events. ITU has had ICT as a condition of the World Cup and Continental Cup contracts. However with the increased prize money and exposure of the ITU World Triathlon Series, ITU recognizes the need for more as well. The number of tests that must be performed after these races has therefore increased. The total number of tests (both urine and blood) will depend on the level of the event (World Championship, World Cup, Continental Championship or Continental Cup).

Athlete Biological Passport (ABP) ITU is a proud participant of the ABP programme. The anti-doping department, with the full endorsement of the ITU Executive Board and the Athlete Committee, have been collecting ABP samples on its triathletes since Janu- ary 2010.

42 Chapter EIGHT | athlete welfare 8

The ABP programme is one of the best ways to monitor the selected biological variables which indirectly reveal the effects of doping over time. Used in conjunction with the traditional testing methods, the ABP is a very impor- tant tool in finding athletes who have been taking prohibited substances. Having implemented the ABP for the past two years, the ITU has been able to incorporate a far more intelligent target testing programme. By combin- ing a number of strategies and testing opportunities, ITU’s fight against doping is more effective.

National Federation's Testing Programmes Each National Federation is responsible for ensuring that all national-level testing on its athletes complies with ITU’s Anti-Doping Rules. In some countries, the National Federation itself conducts its own Doping Control. In other countries, many of the Doping Control responsibilities of the National Federation have been delegated to a National Anti-Doping Organisation (NADOs). NADOs often work with ITU and its NFs to determine their National Registered Testing Pools (NRTP). These NRTPs supplement ITU’s International Registered Testing Pool to provide a comprehensive and cohesive out of competition testing programme for ITU’s triathletes.

All National Federations are required to submit their testing results. This information must include at minimum: • Athlete’s name, nationality and date of birth • Athlete’s age category and event • Copy of a national level TUE where relevant

Further, for all national level cases of Adverse Analytical Findings (AAFs), within 3 months, ITU must be provided with: • A confirmation that the National Federation has begun its own results management/hearing process • Prompt updates on the status of the case • A written, reasoned decision once the national level hearing is complete

Also, all National Federations and Event Organisers must send all anti-doping documentation to ITU so that ITU can keep an accurate record of tests completed. This includes all negative and AAFs as well as positive tests.

Education ITU is committed to ersuring all athletes, at all levels, are educated on the dangers of using drugs – for their health, their athlete status, their national pride, their reputations and ultimately, their legacy. Therefore, ITU is enhanc- ing its focus on education. Notably, ITU is proud to have launched the WADA Outreach Model in 2009, and have continued to utilise the model at other competitions. ITU will also actively engage member Federations in the dissemination of materials to athletes at all levels, increase the information links on the ITU website and weekly information in the ITU Family Newsletter (regulations, WADA materials, as well as other various anti-doping re- sources), and actively encourage coaches and trainers to better acquaint themselves with all the elements of both the ITU and the World Anti-Doping Programme. This increased education and awareness ensures all athletes are informed and accountable.

43 Chapter EIGHT | athlete welfare 8

b. Monitoring athletes’ health

ITU takes the health of its athletes very seriously and has a Medical Committee responsible for setting the guide- lines that ensure the continued health of its athletes. The medical committee is responsible for:

• Assigning the ITU Medical Delegates in the Major Games, ITU World Triathlon Series, World Cup and Multisport Championship events. ITU Medical Delegates are responsible for approving the medical plan of their assigned events. • Setting the minimum requirement in the Event Organisers’ Manual, relating to medical cover- age in the ITU events. • Reviewing and proposing amendments to the ITU Competition Rules to ensure that any poten- tial impact on the athletes' health is fully considered. • Participating in the periodic IOC-IF Medical Chair persons meeting. • Working closely with the International Organisation of Sports Medicine (FIMS). • Cooperating with ITU Anti-Doping (TUE Commission, WADA). • Supporting the organisation of the bi-annual ITU World Conference “Science & Triathlon”.

ITU takes the health of its athletes very seriously and has a Medical Committee responsible for setting the guidelines that ensure the continued health of its athletes.

ITU, through the ITU Medical Committee and in conjunction with FINA and the IOC, is supporting research through Otago University (New Zealand) about “Open water swimming safety parameters”.

The goal of this research will be: a) to quantify the effects of changes in water temperature on thermal parameters during swimming in different ITU distance races. b) to study the thermal parameters and the early signs of dehydration/hyperthermia when athletes exercise additionally in a warm and humid terrestrial environment. c) to study the thermal parameters with wetsuit use and high ambient temperature.

At the “2nd ITU Conference of Science & Triathlon” in Magglingen, Switzerland in 2013 there will be a workshop on the ITU-FINA study “Safety in open water swimming”.

Currently IOC scientific experts are working on the “IOC Consensus Statement on exercise in extreme environ- ments” that will be published in the British Journal of Sports Medicine in September 2012. Five IF Medical Com- mittee chair persons (FINA, FIFA,ITU ,IAAF,ITF) are working on the same paper “ Hyperthermic related challenges in athletics, aquatics, football, tennis and triathlon”.

44 Chapter NINE | DEVELOPMENT 9 DEVELOPMENT a. Development of the discipline

I. Strategic plans

ITU has a robust strategic planning policy dedicated to the growth of triathlon and the Mixed Relay discipline. The strategic plan focuses on the following key goals:

• Achieve an extraordinary profile for the sport within the Olympic and Paralympic family • Maintain an ITU presence in all triathlon events worldwide • Establish successful and strategic relationships with all ITU’s partners for wider engagement in all aspects of the sport • Promote triathlon in all regions by increasing the number of National Federations with elite athletes • Implement sustainable best practices within ITU ii. Main achievements over past 4 years

ITU has followed its strategic plan to achieve significant growth within the federation and specific to Triathlon Mixed Relay. ITU established the World Championship Series, changing the format of the one-day world champi- onships to a series of eight events in iconic cities around the globe. Live TV and prime city centre locations were guaranteed as a part of the commercial partnership with Lagardère Sport. At the end of 2011 the series was re- branded as the ITU World Triathlon Series.

Prize money has increased substantially for the series, increasing the athlete’s livelihood. The annual prize money has now topped the $1.33-million USD mark.

New offices were set up in Madrid and Lausanne to establish ITU’s presence in the Olympic city, and form stronger partnerships and improve communication channels with other federations and the IOC.

The number of top events has doubled since 2000 with the introduction of the World Championship Series.

Paratriathlon was accepted onto the programme of the Paralympic Games starting with Rio 2016.

ITU has invested significantly in improved anti-doping measures including the Athlete Biological Passport system, to ensure a clean and drug-free sport.

ITU changed the format of the Team Relay into a mixed discipline and the first Triathlon Mixed Relay Champion- ships were held in 2009. ITU has since held World Championships each year. The format was added to the pro- gramme of the innagural Youth Olympic Games in Singapore.

In 2011, Triathlon Mixed Relay continued its rapid growth and was added to the programmes of the Common- wealth Games and the Asian Games. The discipline was recognised for its excitement, media and youth appeal, and gender equality.

45 Chapter NINE | DEVELOPMENT 9

iii. Strategic milestones

1. Next Year

ITU’s major strategic goals include achieving an extraordinary profile for the sport within the Olympic family, and raising the profile, value and profitability of the ITU World Triathlon Series. The profile and exposure of the Triath- lon Mixed Relay World Championships will reach new heights as it continues to be integrated into the ITU World Triathlon Series structure. Integration in ITU’s premier series will also ensure widespread television exposure.

Building on the recent successful bids into the Asian Games and Commonwealth Games, ITU will apply and ac- tively campaign for Triathlon Mixed Relay’s inclusion on the programme of the Pan American Games in Toronto in 2015.

Focusing on universality, ITU is working with its Continental Confederations to ensure each continent has a Mixed Relay competition at its Continental Championships.

1. Mid / Long Term

ITU, in conjunction with its commercial partners, will investigate the possibility of additional Mixed Relay events on the global calendar as a part of the ITU World Triathlon Series. A feasibility study will be carried out to deter- mine if a mixed relay series is viable.

ITU will further increase the prize money and incentives for the Mixed Relay event.

ITU aims to introduce a World Championship in Mixed Relay for U23 and Junior athletes

ITU will endeavour to ensure that all National Federations have Mixed Relay events at their National Champion- ships.

Increase the number of teams from all continents present at the World Championships, and increase the competi- tiveness of athletes from emerging nations.

46 Chapter NINE | DEVELOPMENT 9

b. Development of the Sport in general

ITU is very focused on development, from grass roots to the podium. Over 1200 athletes and coaches from more than 100 developing nations have benefitted from ITU Development projects since 2007. Below is a summary of the main development programmes which ITU operates:

Facilitator Training The Facilitators' Training Programme is designed to ‘teach the teachers’, where they are educated on specific teaching skills to be certified as an ITU educator.

ITU is very focused on development, from grass roots to the podium. Over 1200 athletes and coaches from more than 100 developing nations have benefitted from ITU Development projects since 2007. i. Athlete Development

Team ITU Elite Athlete Development Programme

Project Goal The primary objective of this project is to provide support, resources and expertise to elite athletes from emerg- ing/developing National Federations to compete at a World Cup level. At the same time, it aims to increase the number of coaches from emerging/developing National Federations gaining experience in the preparation and support of athletes competing at a World Cup level.

Project Outline:

• Emerging/developing National Federations are invited to submit applications. • Applications for athletes who have already proven themselves at the ITU U23 World Champion- ship, ITU Junior World Championship, World Cup or Continental Cup level are considered. • Two World Cup events are earmarked as Team ITU events. • At each of these events a full support team (coaches, bike mechanic and athletic trainer) are available for the athletes selected. • The group is accommodated as a ‘team’ and supported as such before, during and after the event.

Target Group The target group are athletes from emerging/developing National Federations who have already shown a high level of competence in Continental Cup events and are looking to step up to the World Cup level of racing but need support to do so. These athletes should be seen as Olympic Games prospects by their National Federations and are primarily drawn from the U23 ranks.

47 Chapter NINE | DEVELOPMENT 9

ITU Triathlon Development Camps Each year there are five eight-day camps in Africa, Asia, Americas, Oceania and Europe, as well as one world camp. Up to 40 developing athletes aged between 15 and 23, selected by the ITU and the relevant National Federation, benefit from world-renowned international coaches who are supported by coaching assistants. These assistants develop coaching skills which benefit them and others upon returning to their home nations.

ITU Scholarship Programme The primary objective of the scholarship programme is to identify and provide support, resources and expertise to athletes from emerging/developing National Federations to compete at World Cup, World Championship and Olympic Games level.

The primary objectives are:

• To increase the number of NFs and athletes from emerging/developing NFs competing at Con- tinental Championships and ITU World Championships at U23 and elite level. • To increase the number of female athletes from emerging/developing NFs represented at Con- tinental Championships and elite and U23 ITU World Championships.

Coach Education The development of qualified coaches is critical for the development of triathlon and triathletes. With this in mind, the ITU Coach Education Programme has three key objectives:

1. To grow and develop the sport globally by making coach education accessible to all NFs there- by providing athletes with the opportunity of working with coaches with the relevant educa- tion to suit their specific needs. 2. To provide appropriate training for triathlon coaches at all levels, across all events and in all capacities – from entry level to elite, from children to mature athletes, from sprint distance through to long distance events, and from volunteers to full-time professionals. 3. To provide a mechanism by which coaches from all NFs can progress along the coaching path- way.

The ITU Coach Education Programme is designed to meet the needs of today’s coaches. It is reviewed on a regular basis to ensure all elements remain relevant and capable of producing top quality coaches who can meet the needs of triathletes at all levels and assist them to perform to their potential.

The programme is comprised of three coaching accreditation programmes (ITU Level 0 Community Coach, ITU Level 1 Club Coach, ITU Level 2 Competitive Coach) and three Coach Extension Programmes (ITU High Perfor- mance Coach, ITU Paratriathlon Coach, and ITU Facilitator).

48 Chapter NINE | DEVELOPMENT 9

ii. Technical Development

1. The Technical Officials Mentorship programme identifies Technical Officials (TOs) progressing through the ITU system to act as mentors to developing TOs in their region

2. The Assistant Technical Delegate programme is designed to give the TOs practical experience. The officials are assigned to work alongside an experienced ITU Technical Delegate at ITU events.

Technical Courses:

• Level 1: provides the participants with the theoretical and practical training to be capable of officiating as TOs • Level 2: enhances the skills of the participants in officiating at a continental level as Technical Delegates • Level 3: covers venue and technical operations as well as Olympic, Mixed Relay and Paratriath- lon policies and procedures

Event Organisers Course, Continental level This course is based on the ITU Event Organiser’s Manual and the ITU guidelines on event management.

Community Level Courses These courses prepare communities, club and school to present grassroots and “Tri for Fun events” locally with the focus being on basic ITU competition rules and event management principles.

Paratriathlon Classifiers' Courses These courses educate and certify officials for the classification of paratriathletes.

Observers Programme The observers programme is an annual programme at the World Triathlon Series Grand Final. It is particularly focused on future ITU event organisers.

Transfer of Knowledge (TOK) TOK is a system where the current World Triathlon Series Grand Final organisers provide the next host with ‘a best practice’ kit that includes copies of all key documents.

Self Funded Officials' Programme TOs with appropriate credentials for the level of the particular competition may apply to serve as a Technical Of- ficial to further their experience and knowledge.

49 Chapter TEN | governance 10 GOVERNANCE

The ITU Executive Board is made up of 21 members, elected every four years at the ITU Congress. Seven of these members comprise of the subset of Table Officers.

Africa 2

Americas 5

Asia 4

Europe 6

Oceania 4

Composition of the ITU Executive Board

Women Men

38% 62%

Composition of Table Officers

Women Men

43% 57%

itu beliEves in gender equality at all levels. including governance. 38% of the executive board and 42% of the table officers are women.

50

appendices A APPENDIX A: TV DATA A. 1 Management report – Triathlon Mixed Relay & Sprint World Championships– Lausanne 2011 and 5 time broadcasting links Index: Event IFM / country per group age accordant 19 159 10,04 88,9% 12,662 422,05 34:05:04 30:17:37 06. Lausanne 06. Core Markets* Audience: Cumulated / coverage) 37 253 18,55 90,1% 17,150 571,66 93:45:07 84:27:55 subsequent © IFM© Sports selected (plus 2011 4th, September - 19th August 06. Lausanne 06. Period: TV Exposure - Total - Exposure TV Monitoring / Terminology) (cf. panel network IFM Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 1.1 Management1.1 Triathlon Lausanne - 06. 2011 Report -Energy World Dextro Series Broadcasting Time (h:mm:ss) Time Broadcasting (h:mm:ss) Time Playing Actual Cumulated Audience (million) Audience Cumulated Time Broadcasting and Time Playing Actual of Share IFM (points) Index Event (million) convention) (FASPO Contacts * Markets:Core Australia, Belgium, Canada, Germany, Singapore, Switzerland, UK Networks (number) Networks (number) Broadcasts Database: audience rating programme per

52 appendices A

A.2 TV exposure by country- Triathlon Mixed Relay & Sprint World Championships– Lausanne 2011

6 7,583

3,173

1,498 17,150 points

1,185

1,014 0,696 0,626 0,515 0,241 Total 0,195 0,180 0,155 0,080 0,005 0,004

UK Spain China Russia France Abstract of Countries by IFM Index by Event Countries of Abstract Canada Belgium Portugal Australia Germany Singapore Switzerland New Zealand New United States Pan Middle Middle Pan East

7,39

million

4,06

18,55 2,89

© IFM© Sports

1,64

0,81 0,70 0,38 0,21 0,12 0,10 0,09 0,07 0,05 0,03 0,002 Total audience audience Total

UK Spain China Abstract of Countries by Audience Cumulated by Countries of Abstract Russia France Canada East Belgium Portugal Australia Germany Singapore Pan Middle Middle Pan Switzerland New Zealand New United States

22:48:08

20:00:00

12:15:12

hours 10:00:10

6:41:44

5:14:20 93:45:07

3:27:56 3:23:36 2:51:36 2:08:42 2:00:00 1:25:48 Total 1:20:26 0:04:50 0:02:39

UK Spain China Abstract of Countries by Time Broadcasting by Countries of Abstract Russia France Canada Belgium Portugal Australia Germany Singapore Switzerland New Zealand United States United Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne Pan Middle East 1.2 TV Exposure - Dextro Energy Triathlon World Series 2011 - 06. Lausanne / by Country Country Triathlon by Lausanne -/ 06. 2011 TV1.2 -Energy World Dextro Exposure Series Database: IFM network panel (cf. Period: Terminology) / Monitoring Database:August SeptemberIFM 19th - links 4th,2011 (plus selected Event Index: subsequent broadcastingcoverage) / Cumulated time / IFM and Audience:accordant country per age group audience rating programme per

53 appendices A

A.3 TV Exposure by genre - Triathlon Mixed Relay & Sprint World Championships– Lausanne 2011 7

News/Others 51,8%

2,3% points

1,4% Sports magazine Total 17,150

Genre by Genre by IFM Event Index

Sports 44,5%

Live

35,8%

News/Others

14,4% million

18,55

Sports magazine © IFM© Sports

Total

9,5% Genre by by Genre Audience Cumulated Sports

40,3% Live

News/Others

hours 2,2%

75,5% 0,7% 93:45:07 Sports magazine Total

Genre by by Time Genre Broadcasting

Sports

21,5% Live Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 1.3 TV Exposure - Dextro Energy Triathlon World Series 2011 - 06. Lausanne / by Genre Triathlon by Lausanne -/ 06. 2011 TV1.3 -Energy World Dextro Exposure Series Database: IFM network panel (cf. Period: Terminology) / Monitoring Database:August SeptemberIFM 19th - links 4th,2011 (plus selected Event Index: subsequent broadcastingcoverage) / Cumulated time / IFM and Audience:accordant country per age group audience rating programme per

54 appendices A

A.4 Breakdown of coverage by broadcaster - Triathlon Mixed Relay & Sprint World Championships– Lausanne 2011 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,05 0,08 0,00 0,10 31 (million) FASPO- contacts 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,27 0,43 0,53 0,53 30-sec- Number of of Number sequences 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,001 0,002 0,000 0,003 (points) IFM Index Event ------0,1 2,7 0,3 9,1 0,1 3,1 2,5 2,6 1,5 10,9 64,0 (%) share Market ------0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,18 Cum. (million) Audience Audience 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 Time (h:mm:ss) Act. Playing Playing Act. 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:13 0:00:16 0:00:08 0:00:16 0:00:13 Time (h:mm:ss) Broadcast. Broadcast. Item 06:15 05:43 05:43 05:42 05:27 05:27 05:26 04:55 04:55 04:54 04:38 04:38 04:37 04:07 04:07 04:06 03:20 03:19 03:19 02:32 02:31 02:31 01:44 01:43 01:43 19:55 19:55 19:54 19:55 19:54 19:55 Start Time © IFM© Sports Time 05:50 05:17 05:17 05:17 05:01 05:01 05:01 04:30 04:30 04:30 04:12 04:12 04:12 03:42 03:42 03:42 02:54 02:54 02:54 02:06 02:06 02:06 01:18 01:18 01:18 19:30 19:30 19:30 19:30 19:30 19:30 Date 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 19.08.2011 19.08.2011 19.08.2011 19.08.2011 19.08.2011 19.08.2011 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal Program TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR2 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Country

55 appendices A 1,33 0,12 0,00 0,07 0,33 0,08 0,00 0,00 0,68 0,23 3,95 0,12 0,08 0,77 3,48 0,18 3,60 1,80 3,94 5,00 2,10 1,59 1,69 5,72 0,08 0,00 0,00 0,04 32 16,58 20,88 53,35 (million) FASPO- contacts 5,30 5,40 1,50 0,27 1,00 4,13 4,33 0,50 4,33 1,07 4,13 0,50 1,07 4,80 0,40 3,50 1,57 0,27 0,43 1,93 22,87 197,47 240,00 180,00 180,00 196,93 156,20 150,27 117,50 129,87 150,47 30-sec- Number of of Number sequences 0,040 0,004 0,000 0,002 0,010 0,002 0,000 0,000 0,021 0,007 0,118 0,004 0,002 0,023 0,497 0,104 0,626 0,005 0,108 0,054 0,118 0,150 0,063 1,600 0,048 0,051 0,172 0,002 0,000 0,000 0,001 (points) IFM Index Event ------4,0 4,5 0,4 2,3 8,1 2,8 6,5 8,8 n.a. n.a. n.a. n.a. n.a. n.a. 11,1 27,1 56,1 10,1 11,3 13,1 35,7 (%) share Market ------0,02 0,25 0,02 0,00 0,33 0,00 0,02 0,03 0,16 0,21 0,73 0,02 0,01 0,02 0,03 0,01 0,09 0,04 0,05 0,45 0,01 Cum. (million) Audience Audience 0:02:42 0:00:58 0:00:08 0:02:39 0:02:04 0:00:45 0:00:30 0:00:38 0:00:15 1:25:26 0:02:04 0:00:15 0:00:38 0:00:32 0:00:00 0:11:26 0:00:19 1:24:21 1:25:08 1:21:11 1:08:26 1:04:01 2:00:00 0:00:00 0:58:45 1:05:05 0:00:47 0:00:00 0:57:04 0:00:00 0:00:00 Time (h:mm:ss) Act. Playing Playing Act. 0:02:42 0:00:58 0:00:08 0:02:39 0:02:04 0:00:45 0:00:30 0:02:10 0:00:15 1:38:44 0:02:04 0:00:15 0:02:10 0:00:32 0:00:32 0:11:26 0:02:24 1:30:00 1:30:00 1:38:28 1:18:06 1:15:08 2:00:00 0:00:12 0:58:45 1:15:14 0:00:47 0:01:45 1:04:56 0:00:08 0:00:13 Time (h:mm:ss) Broadcast. Broadcast. Item 23:43 23:52 22:35 23:01 21:09 22:40 20:50 19:48 19:31 17:05 18:53 19:31 19:48 16:50 16:26 16:14 16:12 14:20 12:00 14:50 15:01 15:00 16:00 13:47 12:47 12:46 12:54 12:45 12:45 06:16 06:16 Start Time © IFM© Sports Time 23:11 23:11 22:34 22:34 21:00 22:21 20:47 19:30 19:30 17:05 18:45 19:30 19:30 16:30 16:12 16:12 16:12 14:20 12:00 14:50 14:59 14:59 16:00 12:45 12:45 12:45 12:45 12:45 12:44 05:50 05:50 Date 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 20.08.2011 Sport derniere Sport derniere Sport aktuell Sport aktuell Novosti Sportsera Deportes 19:30 Le Journal 19:30 Le Journal Triathlon Novosti 19:30 Le Journal 19:30 Le Journal Sport im Osten Sportschau Live Sportschau Live Sportschau Live Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Sportschau Live Sportschau Live Triathlon 12:45 Le Journal Sportschau Live Triathlon 19:30 Le Journal 19:30 Le Journal Program TSR2 (SUI) TSR2 (SUI) SF1 (SUI) SF1 (SUI) NTV+Sport (RUS) NTV+Sport (SUI) 2 LA RSI Cuatro (ESP) TSR2 (SUI) TSR2 (SUI) NTV+Sport (RUS) NTV+Sport (RUS) NTV+Sport TSR1 (SUI) TSR1 (SUI) MDR (GER) MDR ARD (GER) ARD ARD (GER) ARD ARD (GER) ARD BBC RedButton (UK) BBC RedButton (UK) (RUS) NTV+Sport SF2 (SUI) TSR2 (SUI) CBC (CAN) ARD (GER) ARD ARD (GER) ARD SF2 (SUI) TSR1 (SUI) ARD (GER) ARD TSR2 (SUI) TSR1 (SUI) TSR1 (SUI) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List Switzerland Switzerland Switzerland Switzerland Russia Switzerland Spain Switzerland Switzerland Russia Russia Switzerland Switzerland Germany Germany Germany Germany UK UK Russia Switzerland Switzerland Canada Germany Germany Switzerland Switzerland Germany Switzerland Switzerland Switzerland Country

56 appendices A 0,01 0,00 0,01 0,02 0,01 0,00 0,00 0,00 0,03 0,01 0,39 0,02 0,00 0,01 0,00 0,02 0,01 0,00 0,00 0,04 0,04 0,01 0,01 0,03 0,03 0,03 0,00 0,00 0,00 0,00 0,04 33 (million) FASPO- contacts 5,40 1,93 5,40 0,40 4,33 4,33 0,50 0,50 0,40 1,93 5,40 1,93 5,40 3,93 4,33 4,33 0,50 0,50 0,40 1,07 1,93 1,93 5,40 5,40 4,33 1,50 0,50 2,90 1,93 3,93 394,40 30-sec- Number of of Number sequences 0,000 0,000 0,000 0,001 0,000 0,000 0,000 0,000 0,001 0,000 0,012 0,000 0,000 0,000 0,000 0,001 0,000 0,000 0,000 0,001 0,001 0,000 0,000 0,001 0,001 0,001 0,000 0,000 0,000 0,000 0,001 (points) IFM Index Event ------0,1 2,1 8,0 3,2 8,5 0,1 7,2 0,1 5,9 4,0 1,1 9,5 1,8 0,1 n.a. 10,6 13,0 15,3 10,5 12,6 (%) share Market ------0,00 0,00 0,06 0,00 0,00 0,09 0,00 0,00 0,00 0,00 0,01 0,00 0,10 0,04 0,01 0,01 0,01 0,00 0,01 0,00 Cum. (million) Audience Audience 0:00:58 0:02:42 0:00:58 0:02:42 0:00:12 0:00:15 0:00:38 0:00:38 0:00:15 0:00:12 0:02:42 0:00:58 2:46:37 0:00:58 0:02:42 0:01:58 0:00:15 0:00:38 0:00:38 0:00:15 0:00:12 0:00:32 0:02:42 0:00:58 0:00:58 0:02:42 0:00:15 0:00:38 0:00:45 0:01:58 0:01:27 Time (h:mm:ss) Act. Playing Playing Act. 0:00:58 0:02:42 0:00:58 0:02:42 0:00:12 0:00:15 0:02:10 0:02:10 0:00:15 0:00:12 0:02:42 0:00:58 3:17:12 0:00:58 0:02:42 0:01:58 0:00:15 0:02:10 0:02:10 0:00:15 0:00:12 0:00:32 0:02:42 0:00:58 0:00:58 0:02:42 0:00:15 0:02:10 0:00:45 0:01:58 0:01:27 Time (h:mm:ss) Broadcast. Broadcast. Item 05:25 05:17 05:16 05:08 04:57 04:10 04:27 04:19 04:02 04:27 03:59 04:07 03:22 03:59 03:50 03:14 03:01 03:18 02:52 02:35 02:57 02:45 02:50 02:59 02:33 02:24 01:52 02:09 01:29 23:51 01:22 Start Time © IFM© Sports Time 04:44 04:44 04:35 04:35 04:30 04:08 04:08 04:00 04:00 04:00 03:26 03:26 03:22 03:18 03:18 03:02 03:00 03:00 02:34 02:34 02:30 02:24 02:18 02:18 01:52 01:52 01:51 01:51 01:10 23:40 00:55 Date 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 20.08.2011 21.08.2011 Sport derniere Sport derniere Sport derniere Sport derniere 24H Noticias24H 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 24H Noticias24H Sport derniere Sport derniere Triathlon Sport derniere Sport derniere Novosti 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 24H Noticias24H Sport im Osten Sport derniere Sport derniere Sport derniere Sport derniere 19:30 Le Journal 19:30 Le Journal Sportsera Novosti Sportivnyi Vecher Program TSR2 (SUI) TSR2 (SUI) TSR1 (SUI) TSR1 (SUI) La 1 (ESP) TSR1 (SUI) TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) La 1 (ESP) TSR1 (SUI) TSR1 (SUI) NTV+Sport (RUS) NTV+Sport TSR2 (SUI) TSR2 (SUI) NTV+Sport (RUS) NTV+Sport TSR1 (SUI) TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) La 1 (ESP) MDR (GER) MDR TSR1 (SUI) TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) TSR1 (SUI) TSR1 (SUI) RSI LA 2 (SUI) 2 LA RSI NTV+Sport (RUS) NTV+Sport NTV+Sport Online (RUS) Online NTV+Sport Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List Switzerland Switzerland Switzerland Switzerland Spain Switzerland Switzerland Switzerland Switzerland Spain Switzerland Switzerland Russia Switzerland Switzerland Russia Switzerland Switzerland Switzerland Switzerland Spain Germany Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Russia Russia Country

57 appendices A 7,24 0,98 4,83 0,71 0,27 5,28 7,98 0,00 4,00 5,01 8,09 0,00 0,03 0,03 0,01 0,01 0,03 0,04 0,04 0,00 0,03 0,00 0,01 0,00 0,00 0,00 0,00 0,26 0,03 34 80,99 151,42 (million) FASPO- contacts 0,73 0,47 0,47 5,13 7,77 1,50 1,93 3,07 2,50 5,40 4,33 0,40 0,40 0,40 1,93 0,40 0,50 5,40 4,33 0,50 4,33 0,50 0,97 0,40 80,43 241,33 137,73 147,30 200,00 192,70 183,87 30-sec- Number of of Number sequences 0,217 0,029 0,145 0,021 0,008 2,430 0,158 4,543 0,240 0,000 0,120 0,150 0,243 0,000 0,001 0,001 0,000 0,000 0,001 0,001 0,001 0,000 0,001 0,000 0,000 0,000 0,000 0,000 0,000 0,008 0,001 (points) IFM Index Event ------1,9 4,7 6,0 9,0 1,5 8,3 7,2 3,8 2,6 n.a. n.a. n.a. n.a. 13,9 11,3 15,9 11,5 14,8 19,1 19,1 13,9 13,6 10,4 (%) share Market ------1,33 0,02 1,52 0,27 0,09 0,59 0,02 0,03 0,04 1,03 0,01 0,01 0,00 0,07 0,11 0,11 0,00 0,07 0,00 0,00 0,00 0,06 0,00 Cum. (million) Audience Audience 0:00:22 1:36:39 0:00:14 0:00:29 0:38:21 0:00:14 1:02:43 0:00:24 1:12:35 1:36:05 1:27:58 1:25:15 0:00:47 0:01:32 0:01:15 0:00:45 0:00:58 0:00:12 0:00:12 0:00:12 0:02:42 0:00:12 0:00:15 0:00:38 0:00:58 0:02:42 0:00:38 0:00:15 0:00:38 0:00:12 0:00:15 Time (h:mm:ss) Act. Playing Playing Act. 0:00:22 2:00:40 0:00:14 0:00:29 0:40:13 0:00:14 1:08:52 0:02:34 1:13:39 1:40:00 1:36:21 1:31:56 0:03:53 0:01:32 0:01:15 0:00:45 0:00:58 0:00:12 0:00:12 0:00:12 0:02:42 0:00:12 0:00:15 0:02:10 0:00:58 0:02:42 0:02:10 0:00:15 0:02:10 0:00:12 0:00:15 Time (h:mm:ss) Broadcast. Broadcast. Item 15:42 15:44 17:32 17:48 16:04 18:28 17:11 15:03 13:49 13:30 13:39 13:40 13:45 08:29 10:17 12:16 08:35 06:57 07:27 07:57 08:26 06:27 06:28 06:45 06:25 06:16 05:45 05:28 05:36 05:27 05:19 Start Time © IFM© Sports Time 15:35 15:44 17:10 17:15 15:00 14:00 14:00 13:45 13:45 13:30 13:38 13:40 13:45 08:10 10:00 11:57 07:54 06:30 07:00 07:30 07:54 06:00 06:26 06:26 05:44 05:44 05:26 05:26 05:17 05:00 05:17 Date 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 Deportes Triathlon ZDF Sportreportage Sport im Osten Desporto 2 Olympic Countdown Olympic Countdown Sportschau Live Sportschau Live Triathlon Triathlon Triathlon Sportschau Live Sportivnoe Utro Novosti Sportsera Sport derniere 24H Noticias24H 24H Noticias24H 24H Noticias24H Sport derniere 24H Noticias24H 19:30 Le Journal 19:30 Le Journal Sport derniere Sport derniere 19:30 Le Journal 19:30 Le Journal 19:30 Le Journal 24H Noticias24H 19:30 Le Journal Program Antena 3 (ESP) NTV+Sport (RUS) NTV+Sport (GER) ZDF MDR (GER) MDR RTP 2 (POR) 2 RTP BBC 2 (GBR) BBC 2 BBC 2 (GBR) BBC 2 ARD (GER) ARD ARD (GER) ARD BBC RedButton (UK) TSR2 (SUI) SF2 (SUI) ARD (GER) ARD NTV+Sport Online (RUS) Online NTV+Sport (RUS) NTV+Sport (SUI) 2 LA RSI TSR1 (SUI) La 1 (ESP) La 1 (ESP) La 1 (ESP) TSR1 (SUI) La 1 (ESP) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR2 (SUI) TSR2 (SUI) TSR1 (SUI) La 1 (ESP) TSR1 (SUI) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List Spain Russia Germany Germany Portugal UK UK Germany Germany UK Switzerland Switzerland Germany Russia Russia Switzerland Switzerland Spain Spain Spain Switzerland Spain Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Spain Switzerland Country

58 appendices A 0,01 0,00 0,00 0,00 0,01 0,00 0,00 0,01 0,02 0,26 0,05 0,01 0,20 0,85 0,80 0,00 0,08 0,14 0,05 0,15 0,04 0,51 0,00 1,56 0,39 0,13 0,02 3,18 0,15 0,03 0,22 35 (million) FASPO- contacts 6,17 4,77 1,60 1,77 6,17 4,77 0,63 1,77 6,17 1,03 4,63 4,77 1,03 0,53 0,63 1,60 1,77 1,60 0,63 7,13 6,17 0,70 7,13 4,77 1,60 1,60 2,03 0,70 0,97 1,13 80,43 30-sec- Number of of Number sequences 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,001 0,008 0,001 0,000 0,006 0,026 0,024 0,000 0,003 0,004 0,001 0,004 0,001 0,015 0,000 0,047 0,012 0,004 0,000 0,095 0,005 0,001 0,006 (points) IFM Index Event ------3,7 0,1 1,8 3,0 1,0 8,9 0,6 3,5 1,1 0,6 2,8 0,5 n.a. n.a. n.a. n.a. 16,3 66,0 30,3 10,5 28,1 22,1 (%) share Market ------0,00 0,00 0,00 0,00 0,01 1,60 0,25 0,00 0,20 0,01 0,03 0,24 0,00 0,05 0,08 0,01 0,01 1,56 0,22 0,03 0,19 0,08 Cum. (million) Audience Audience 0:00:00 0:02:23 0:00:48 0:00:53 0:00:00 0:02:23 0:00:19 0:00:53 0:02:19 0:00:00 0:00:16 0:00:31 0:02:23 0:00:31 0:38:21 0:00:48 0:00:19 0:00:19 0:00:48 0:00:53 0:02:42 0:02:23 0:00:00 0:00:48 0:00:21 0:00:48 0:00:21 0:02:42 0:00:29 0:00:34 0:00:48 Time (h:mm:ss) Act. Playing Playing Act. 0:03:05 0:02:23 0:00:48 0:00:53 0:03:05 0:02:23 0:00:19 0:00:53 0:02:19 0:03:05 0:00:16 0:00:31 0:02:23 0:00:31 0:40:13 0:00:48 0:00:19 0:00:19 0:00:48 0:00:53 0:03:34 0:02:23 0:03:05 0:00:48 0:00:21 0:01:01 0:00:21 0:03:34 0:00:29 0:00:34 0:00:48 Time (h:mm:ss) Broadcast. Broadcast. Item 03:36 03:33 03:42 03:43 02:56 02:53 02:47 02:25 22:26 01:38 21:56 22:23 01:36 20:44 02:34 19:12 19:50 19:50 00:28 19:18 00:33 18:29 18:31 00:11 00:25 18:23 18:17 18:25 22:47 22:39 22:55 Start Time © IFM© Sports Time 03:31 03:31 03:30 02:51 02:51 02:51 02:26 01:34 22:00 01:34 20:58 22:00 01:34 20:28 01:30 19:00 19:30 19:30 00:25 18:27 00:24 18:27 18:27 00:00 00:24 18:00 18:16 18:16 22:30 22:30 22:51 Date 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 21.08.2011 22.08.2011 21.08.2011 21.08.2011 22.08.2011 21.08.2011 22.08.2011 21.08.2011 21.08.2011 21.08.2011 22.08.2011 21.08.2011 22.08.2011 21.08.2011 21.08.2011 22.08.2011 22.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 21.08.2011 Dimanche Sport Dimanche Sport Novosti Dimanche Sport Dimanche Sport Dimanche Sport Le Journal Dimanche Du Dimanche Sport Sportivnyi Vecher Dimanche Sport Telediario Sport1 News Dimanche Sport Sport1 News Desporto 2 Novosti Le Journal Dimanche Du Le Journal Dimanche Du Vesti. Sport Dimanche Sport Sportpanorama Dimanche Sport Dimanche Sport Novosti Sportpanorama Sportschau Sportpanorama Sportpanorama Sports News Tagesschau Vesti. Sport Program TSR2 (SUI) TSR2 (SUI) NTV+Sport (RUS) NTV+Sport TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) NTV+Sport Online (RUS) Online NTV+Sport TSR1 (SUI) La 1 (ESP) Sport1 (GER) TSR1 (SUI) Sport1 (GER) RTP 2 (POR) 2 RTP NTV+Sport (RUS) NTV+Sport TSR1 (SUI) TSR2 (SUI) Rossiya 24 (RUS) TSR1 (SUI) SF2 (SUI) TSR1 (SUI) TSR1 (SUI) NTV+Sport (RUS) NTV+Sport SF2 (SUI) ARD (GER) ARD SF2 (SUI) SF2 (SUI) Dubai Sports 2 (MEA) SF1 (SUI) Rossiya 24 (RUS) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List Switzerland Switzerland Russia Switzerland Switzerland Switzerland Switzerland Switzerland Russia Switzerland Spain Germany Switzerland Germany Portugal Russia Switzerland Switzerland Russia Switzerland Switzerland Switzerland Switzerland Russia Switzerland Germany East Middle Pan Switzerland Switzerland Switzerland Russia Country

59 appendices A 0,06 0,04 0,02 0,15 0,02 0,00 0,00 2,50 0,00 0,15 0,00 0,26 0,01 0,00 0,26 0,00 0,01 0,24 0,00 0,01 0,00 0,00 2,39 0,00 0,00 0,00 0,00 0,01 0,01 0,01 1,47 36 (million) FASPO- contacts 0,77 0,77 1,73 0,63 1,73 0,63 1,07 0,63 0,63 1,77 0,63 6,17 1,77 0,63 4,77 6,17 0,63 4,77 1,77 0,63 1,90 1,07 0,97 0,97 0,97 0,97 0,97 0,97 250,00 238,97 147,03 30-sec- Number of of Number sequences 0,002 0,001 0,001 0,004 0,001 0,000 0,000 0,075 0,000 0,004 0,000 0,008 0,000 0,000 0,008 0,000 0,000 0,007 0,000 0,000 0,000 0,000 0,072 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,044 (points) IFM Index Event ------1,3 1,5 0,1 7,9 1,8 0,1 3,3 1,1 0,1 0,1 0,1 n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. 15,0 13,9 21,8 10,0 (%) share Market ------0,01 0,08 0,01 0,00 0,00 0,01 0,06 0,00 0,24 0,41 0,00 0,00 0,00 0,00 0,00 0,00 1,26 0,00 0,00 0,00 0,01 0,01 0,01 0,01 Cum. (million) Audience Audience 0:00:52 0:00:00 0:00:52 0:00:19 0:00:32 1:36:39 0:00:00 0:00:19 0:00:19 0:00:19 0:00:53 0:00:19 0:00:19 0:00:00 0:00:53 0:02:23 0:02:23 0:00:00 0:00:19 1:36:39 0:00:32 0:00:19 0:00:53 0:00:57 0:00:29 0:00:29 0:00:29 0:00:29 0:00:29 0:00:29 1:05:17 Time (h:mm:ss) Act. Playing Playing Act. 0:00:52 0:00:23 0:00:52 0:00:19 0:00:32 2:05:00 0:00:23 0:00:19 0:00:19 0:00:19 0:00:53 0:00:19 0:00:19 0:03:05 0:00:53 0:02:23 0:02:23 0:03:05 0:00:19 1:59:29 0:00:32 0:00:19 0:00:53 0:00:57 0:00:29 0:00:29 0:00:29 0:00:29 0:00:29 0:00:29 1:13:31 Time (h:mm:ss) Broadcast. Broadcast. Item 10:15 10:24 06:16 06:40 07:41 07:55 08:29 08:28 04:44 07:29 05:00 07:29 08:28 04:13 06:18 04:11 05:28 05:31 04:05 04:00 12:27 05:22 04:23 12:28 04:52 04:52 04:47 10:47 10:47 10:47 10:30 Start Time © IFM© Sports Time 10:00 10:21 06:00 06:19 07:00 07:55 08:25 05:29 04:23 05:29 04:09 05:29 05:29 04:09 05:27 04:09 05:27 05:27 03:44 04:00 12:15 05:01 03:31 11:50 04:30 04:30 04:30 10:30 10:30 10:30 10:30 Date 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 Novosti Vesti. Sport Novosti Le Journal Dimanche Du Novosti Triathlon Vesti. Sport ZDF Morgenmagazin- Le Journal Dimanche Du ZDF Morgenmagazin- Dimanche Sport ZDF Morgenmagazin- ZDF Morgenmagazin- Dimanche Sport Dimanche Sport Dimanche Sport Dimanche Sport Dimanche Sport Le Journal Dimanche Du Triathlon Novosti Le Journal Dimanche Du Dimanche Sport Global Connection Sport News Sports News Sports News Sport News Sports News Sports News Triathlon Program NTV+Sport (RUS) NTV+Sport Rossiya 24 (RUS) NTV+Sport (RUS) NTV+Sport TSR1 (SUI) Expert TV (RUS) (RUS) NTV+Sport Rossiya 24 (RUS) ZDF (GER) ZDF TSR2 (SUI) ZDF (GER) ZDF TSR1 (SUI) ARD (GER) ARD ARD (GER) ARD TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) TSR1 (SUI) NTV+Sport (RUS) NTV+Sport Expert TV (RUS) TSR1 (SUI) TSR2 (SUI) Dubai Sports (MEA) Dubai Sports 3 (MEA) Dubai Sports 2 (MEA) Dubai Sports (MEA) Dubai Sports 3 (MEA) Dubai Sports 2 (MEA) CCTV-2 Finance Ch. (CHN) Sky Sport 3 (NZL) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List Russia Russia Russia Switzerland Russia Russia Russia Germany Switzerland Germany Switzerland Germany Germany Switzerland Switzerland Switzerland Switzerland Switzerland Switzerland Russia Russia Switzerland Switzerland East Middle Pan East Middle Pan East Middle Pan East Middle Pan East Middle Pan East Middle Pan New Zealand New China Country

60 appendices A 0,09 0,70 0,09 0,24 1,96 0,86 0,12 6,09 0,99 0,09 0,09 0,35 2,50 0,37 3,43 0,03 1,56 0,08 0,09 0,00 0,00 0,05 3,20 1,58 0,00 0,02 0,02 0,02 0,05 37 11,78 16,69 (million) FASPO- contacts 5,80 5,80 5,80 0,87 0,77 0,77 4,57 1,07 1,07 4,57 1,07 0,97 0,97 0,97 4,63 98,17 85,80 85,80 98,17 98,17 85,80 85,80 85,80 85,80 85,80 235,43 349,33 249,53 155,73 320,00 157,50 30-sec- Number of of Number sequences 0,353 0,003 0,021 0,003 0,007 0,059 0,501 0,026 0,003 0,183 0,030 0,003 0,003 0,010 0,075 0,011 0,103 0,001 0,047 0,002 0,003 0,000 0,000 0,001 0,096 0,047 0,000 0,001 0,001 0,001 0,001 (points) IFM Index Event ------0,1 0,1 0,1 0,5 0,1 0,1 0,1 1,5 0,5 0,6 1,1 n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. (%) share Market ------0,12 0,00 0,00 0,00 0,01 0,02 0,17 0,07 0,00 0,01 0,00 0,00 0,43 0,01 0,02 0,00 0,00 0,01 0,01 0,04 0,01 0,00 0,04 0,02 0,02 0,02 0,01 0,11 Cum. (million) Audience Audience 0:00:00 0:42:19 0:37:40 0:37:40 1:36:39 0:37:40 0:00:00 0:42:19 0:00:00 0:42:19 0:37:40 0:37:40 1:36:39 0:37:40 2:46:37 0:00:20 1:11:22 0:02:17 0:00:32 0:00:32 0:02:17 2:35:15 0:37:40 1:14:48 0:00:32 0:00:00 0:00:29 0:00:29 0:00:29 0:02:19 0:00:00 Time (h:mm:ss) Act. Playing Playing Act. 0:02:54 0:49:05 0:42:54 0:42:54 1:57:43 0:42:54 0:02:54 0:49:05 0:02:54 0:49:05 0:42:54 0:42:54 2:04:46 0:42:54 2:54:40 0:00:26 1:17:52 0:02:17 0:00:32 0:00:32 0:02:17 2:40:00 0:42:54 1:18:45 0:00:32 0:00:23 0:00:29 0:00:29 0:00:29 0:02:19 0:00:23 Time (h:mm:ss) Broadcast. Broadcast. Item 14:12 14:14 13:00 07:00 04:00 20:00 00:32 00:35 18:35 18:38 17:29 12:00 10:55 12:20 05:24 22:02 12:00 22:14 22:42 03:41 07:38 08:45 17:30 13:30 14:18 14:25 14:47 14:47 14:47 15:34 16:29 Start Time © IFM© Sports Time 14:11 14:11 13:00 07:00 04:00 20:00 00:32 00:32 18:35 18:35 17:29 12:00 10:55 12:20 05:24 21:45 12:00 21:00 22:00 03:00 06:25 08:45 17:30 13:30 14:05 14:21 14:30 14:30 14:30 15:03 16:26 Date 25.08.2011 25.08.2011 25.08.2011 25.08.2011 25.08.2011 24.08.2011 25.08.2011 25.08.2011 24.08.2011 24.08.2011 24.08.2011 24.08.2011 24.08.2011 24.08.2011 24.08.2011 23.08.2011 22.08.2011 22.08.2011 22.08.2011 23.08.2011 23.08.2011 23.08.2011 23.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 22.08.2011 Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon MDR aktuellMDR Triathlon Ekho Novosti Novosti Ekho Triathlon Triathlon Triathlon Novosti Vesti. Sport Sports News Sport News Sports News Sportivnyi Den Vesti. Sport Program Sport + (FRA) Sport + (FRA) Sky Sport 2 (NZL) Sky Sport 1 (NZL) NTV+Sport (RUS) NTV+Sport Sky Sport 3 (NZL) Sport + (FRA) Sport + (FRA) Sport + (FRA) Sport + (FRA) Sport1 (GER) British Eurosport 1 (GBR) NTV+Sport Online (RUS) Online NTV+Sport SportsFox 3 (AUS) NTV+Sport (RUS) NTV+Sport MDR (GER) MDR Sky Sport 3 (NZL) NTV+Sport (RUS) NTV+Sport Expert TV (RUS) Expert TV (RUS) (RUS) NTV+Sport (RUS) Online NTV+Sport British Eurosport 1 (GBR) Sky Sport 3 (NZL) Expert TV (RUS) Rossiya 24 (RUS) Dubai Sports 2 (MEA) Dubai Sports (MEA) Dubai Sports 3 (MEA) NTV+Sport Online (RUS) Online NTV+Sport Rossiya 24 (RUS) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List France France New Zealand New New Zealand New Russia New Zealand New France France France France Germany UK Russia Australia Russia Germany New Zealand New Russia Russia Russia Russia Russia UK New Zealand New East Middle Pan East Middle Pan East Middle Pan Russia Russia Russia Russia Country

61 appendices A 0,09 8,40 8,40 2,16 2,16 1,20 1,46 3,00 1,37 0,31 0,86 1,54 1,72 0,17 4,98 3,95 0,09 4,26 0,86 1,14 1,72 3,12 6,87 1,72 0,09 0,94 0,41 0,15 2,62 0,86 1,72 38 (million) FASPO- contacts 5,80 1,70 1,70 85,80 85,80 85,80 85,80 85,80 85,80 85,80 85,80 85,80 85,80 85,80 85,80 98,17 85,80 85,80 85,80 85,80 240,00 240,00 240,00 240,00 240,00 103,83 103,83 103,90 103,90 103,83 103,90 30-sec- Number of of Number sequences 0,003 0,252 0,252 0,065 0,065 0,036 0,044 0,090 0,041 0,009 0,026 0,046 0,051 0,005 0,150 0,118 0,003 0,128 0,026 0,034 0,051 0,093 0,206 0,051 0,003 0,028 0,012 0,005 0,079 0,026 0,051 (points) IFM Index Event ---- 0,1 0,1 0,5 0,1 0,4 0,1 0,1 0,5 0,4 0,1 1,0 2,0 0,3 0,1 0,6 0,2 0,5 n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a. (%) share Market ----- 0,04 0,04 0,01 0,01 0,01 0,00 0,02 0,04 0,01 0,02 0,02 0,00 0,02 0,00 0,05 0,05 0,01 0,00 0,02 0,04 0,02 0,01 0,03 0,07 0,00 0,01 0,01 0,02 0,09 1,54 Cum. (million) Audience Audience 2:00:00 2:00:00 2:00:00 2:00:00 2:00:00 0:37:40 0:37:40 0:37:40 0:37:40 0:37:40 0:37:40 0:44:13 0:37:40 0:37:40 0:44:13 0:37:40 0:37:40 0:37:40 0:37:40 0:43:42 0:37:40 0:43:42 0:44:13 0:00:00 0:42:19 0:37:40 0:43:42 0:37:40 0:37:40 0:00:51 0:00:51 Time (h:mm:ss) Act. Playing Playing Act. 2:00:00 2:00:00 2:00:00 2:00:00 2:00:00 0:42:54 0:42:54 0:42:54 0:42:54 0:42:54 0:42:54 0:51:55 0:42:54 0:42:54 0:51:55 0:42:54 0:42:54 0:42:54 0:42:54 0:51:57 0:42:54 0:51:57 0:51:55 0:02:54 0:49:05 0:42:54 0:51:57 0:42:54 0:42:54 0:00:51 0:00:51 Time (h:mm:ss) Broadcast. Broadcast. Item 13:00 13:00 23:00 23:00 02:30 05:30 22:30 16:45 14:00 17:00 18:55 06:34 22:15 12:30 20:35 17:15 22:45 07:55 19:55 12:45 17:00 06:02 14:16 09:06 09:09 04:00 03:13 16:00 20:45 00:28 21:17 Start Time © IFM© Sports Time 13:00 13:00 23:00 23:00 02:30 05:30 22:30 16:45 14:00 17:00 18:55 06:34 22:15 12:30 20:35 17:15 22:45 07:55 19:55 12:45 17:00 06:02 14:15 09:06 09:06 04:00 03:13 16:00 20:45 23:40 20:30 Date 10.09.2011 11.09.2011 12.09.2011 13.09.2011 16.09.2011 10.09.2011 09.09.2011 08.09.2011 07.09.2011 07.09.2011 02.09.2011 05.09.2011 01.09.2011 01.09.2011 31.08.2011 31.08.2011 30.08.2011 31.08.2011 29.08.2011 30.08.2011 27.08.2011 28.08.2011 26.08.2011 27.08.2011 27.08.2011 26.08.2011 27.08.2011 25.08.2011 25.08.2011 25.08.2011 26.08.2011 Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triathlon Triatlon Triathlon Triathlon Triatlon Triathlon Triathlon Triathlon Triathlon Triatlon Triathlon Triatlon Triatlon Triathlon Triathlon Triathlon Triatlon Triathlon Triathlon Economic News Economic News Program Universal Sports (USA) Universal Sports (USA) Universal Sports (USA) Universal Sports (USA) Universal Sports (USA) Supersport (SIN) British Eurosport 1 (GBR) British Eurosport 1 (GBR) Supersport (SIN) British Eurosport 2 (GBR) Be Sport 1 (BEL) Teledeporte (ESP) British Eurosport 2 (GBR) British Eurosport 2 (GBR) Teledeporte (ESP) British Eurosport 2 (GBR) Be Sport 2 (BEL) British Eurosport 1 (GBR) Be Sport 1 (BEL) Teledeporte (ESP) Supersport (SIN) Teledeporte (ESP) Teledeporte (ESP) Sport + (FRA) Sport + (FRA) Fox SportsFox 1 (AUS) Teledeporte (ESP) Sky Sport 3 (NZL) Be Sport 1 (BEL) CCTV-2 Finance Ch. (CHN) CCTV-2 Finance Ch. (CHN) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List United States United States United States United States United States Singapore UK UK Singapore UK Belgium Spain UK UK Spain UK Belgium UK Belgium Spain China Singapore Spain Spain France France Australia Spain New Zealand New Belgium China Country

62 appendices A 1,20 8,40 8,40 1,20 8,40 39 571,66 (million) FASPO- contacts 240,00 240,00 240,00 240,00 240,00 30-sec- Number of of Number sequences 0,036 0,252 0,252 0,036 0,252 17,150 (points) IFM Index Event n.a. n.a. n.a. n.a. n.a. (%) share Market 0,01 0,04 0,04 0,01 0,04 18,55 Cum. (million) Audience Audience 2:00:00 2:00:00 2:00:00 2:00:00 2:00:00 84:27:55 Time (h:mm:ss) Act. Playing Playing Act. 2:00:00 2:00:00 2:00:00 2:00:00 2:00:00 93:45:07 Time (h:mm:ss) Broadcast. Broadcast. Item 02:00 10:00 10:00 01:00 11:00 Start Time © IFM© Sports Time 02:00 10:00 10:00 01:00 11:00 Date 17.09.2011 17.09.2011 18.09.2011 20.09.2011 23.09.2011 Triathlon Triathlon Triathlon Triathlon Triathlon Program Universal Sports (USA) Universal Sports (USA) Universal Sports (USA) Universal Sports (USA) Universal Sports (USA) Network Dextro Energy TriathlonDextro ITU WorldChampionship Series 06. 2011 - Lausanne 3. Dextro Energy Triathlon IFM Lausanne / - 06. 2011 Dextro Energy World3. Series Broadcasting List United States United States United States United States United States Total Country

63 appendices A Appendix B: Potential for new medal opportunities at Olympic Games

Olympic medal table – Individual Triathlon

Year / Event Gold Silver Bronze

2008 Men GER CAN NZL

2008 Women AUS POR AUS

2004 Men NZL NZL SUI

2004 Women AUT AUS USA

2000 Men CAN GER CZE

2000 Women SUI AUS SUI

Spread of Excellence at Mixed Relay World Championships

Year / Event Gold Silver Bronze

2011 GBR SUI GER

2010 SUI FRA NZL

2009 SUI AUS CAN

64 appendices A Appendix C: Number of news articles published online for Olympic Sports

Sport Number of News Stories Notes Football 4330000 Contains terms from various forms of football – NFL, Australian Rules etc Shooting 1130000 Significant amount of articles not related to Olympic sport Golf 915000 Basketball 853000 Tennis 778000 Boxing 120000 Athletics 94000 Aquatics 86200 Volleyball 70500 Handball 55700 Cycling 51300 Wrestling 48400 Included WWE wrestling Sailing 46300 Significant amount of articles not related to Olympic sport Judo 28500 Badminton 21000 Hockey 20400 Triathlon 14400 Gymnastics 13700 Fencing 13300 Significant amount of articles not related to sport Table Tennis 11700 Rowing 10100 Equestrian 8200 Rugby Sevens 6850 Archery 5920 Weightlifting 4150 Canoe-Kayak 297 Modern Pentathlon 235

Articles found on Google News search from 1 Jan 2009 to 31 Dec 2011

65

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