Beyond Observation
13 The decline of ethnographic film on British television THE ‘LESS-THAN-HAPPY MARRIAGE’: THE ACADEMIC RECEPTION OF TELEVISION ETHNOGRAPHY For a period of some twenty-five years, from the late 1960s until the mid-1990s, the television patronage of ethnographic film-making served to give academic anthropology a public profile in Britain that it had not previ- ously enjoyed and, arguably, has not enjoyed since. Although little more than anecdotal, there is some evidence to support the view that during this period the presentation of the work of anthropologists on television served to encourage students to apply to study anthropology at university, a valuable effect in a country where anthropology is almost entirely absent from the secondary school syllabus.1 Yet notwithstanding these positive circumstances, the reception of the films by British academic anthropologists during this period was, on the whole, no more than lukewarm. Throughout the ‘golden era’, the ethnographic films broadcast on television were regularly reviewed by academic anthropologists in RAIN, the newsletter of the Royal Anthropological Institute (RAI), and in its successor publication, Anthropology Today, both under the film-sympathetic editorship of the then director of the Institute, Jonathan Benthall. (Significantly, films were only rarely reviewed in the more seriously academic journal of the Institute, which over this period still carried the anachronistic name of Man). Typically, these reviews would acknowledge the technical quality of the films and their potential use in teaching, but then go on to lament their deficiencies, be it in terms of content (because some aspect of the society portrayed in the film, that the reviewer deemed of fundamental importance, had not been dealt with in sufficient detail) or in terms of analytical framework (either because there was insufficient allusion to broader historical or political contexts, or because there was no explicit theoretical focus).
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