Campground Industry Analysis
Updated Market Analysis and Cash Flow Projections for a Proposed Campground at Greylock Glen Adams, Massachusetts March 8, 2016 Prepared for: Ms. Donna Cesan, AICP Director Community Development Department Town of Adams Town Hall 8 Park Street Adams, MA 01220-2039 P in n a c le Advisory Group Pinnacle Advisory Group Pinnacle Advisory Group Rachel J. Roginsky, ISHC Hospitality Consulting Asset Management Principal Hospitality Asset Restructuring Real Estate Appraisal Litigation Support March 8, 2016 Ms. Donna Cesan, AICP Director Community Development Department Town of Adams Town Hall 8 Park Street Adams, MA 01220-2039 Dear Ms. Cesan: Per the terms of our engagement letter, we have updated our research and analysis with respect to a proposed campground that will be included as part of the $40-million Greylock Glen Resort Project. With implementation of the Greylock Glen Resort Project and other efforts, Adams intends to become the "recreational hub of the Berkshires." It is our understanding that the Town of Adams will issue a request for proposal to developers and operators with the goal of completing the contracting and site planning process for operations to begin in May of 2018. While the intent is to have a private developer and operator, the Town may also evaluate the potential of the facility as a municipal facility. Our analysis on the proposed campground included extensive market-based research on the supply and demand for campground facilities on a local and regional basis. Based upon the data available, along with our own analyses, opinions, and conclusions, we have prepared an opinion on the site’s suitability as a campground and have prepared projections of occupancy, average rate, and cash flow from operations.
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