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Optimize Facebook, Twitter, Linkedin, Pinterest, And Optimize Facebook, Twitter, LinkedIn, Pinterest, and Snapchat Campaigns with Trusted Third-Party Audiences Use privacy-compliant third-party data to reach your target audience Problem Solution When first-party data isn’t an option, you may Marketers may license trusted third-party rely on third-party audiences for your audiences from over 180+ data providers and data-driven marketing campaigns. You need to onboard it to the social platform of choice. The easily discover, license, and reliably distribute data workflows are the same as if you were trusted data to Facebook, Twitter, LinkedIn, onboarding your CRM data to the social Snapchat, and Pinterest. platform. How It Works Sign a One-Time Distribute + Target Report Usage Back to Agreement Audiences LiveRamp Sign a one-time Data Distribute your licensed On a monthly basis, buyers report Marketplace access agreement third-party audiences and use on usage back to the LiveRamp and opt into the consumer them for campaign targeting on Data Marketplace for billing. social platforms of interest. the platform of choice. Sample Data Providers About the LiveRamp Data Marketplace The LiveRamp Data Marketplace is the gateway to any data you need with just one contract. Access 180+ leading data providers, supporting all industries and encompassing all types of privacy-approved data. Providers are all thoroughly vetted for privacy and include sources and brands exclusive to LiveRamp, emerging platforms with access to previously unavailable deterministic data, and data partnerships enabled by RampID. You can reach us at [email protected] LiveRamp.com Representative Data Partners (Some restrictions apply for Facebook) Check the Data Marketplace for a comprehensive list of our partners Geolocation B2B Purchase Demo Behavioral / In-market Health Other Many of these providers, and more, create custom segments tailored exactly to your objectives. Contact our audience solutions team to get started: [email protected]. You can reach us at [email protected] LiveRamp.com Workflow to Get Started DATA BUYER DATA SELLER LIVERAMP 1. Sign a one-time Data Store access agreement and opt into consumer social platforms of interest. 2. To receive custom segments that a data seller has prepared for you, notify your LiveRamp account team to enable the whitelist. -- For syndicated segments, search and select in Data Store, skip to #7. 3. Upload custom segments into Connect. 4. Select and share custom segments with the corresponding buyer. 5. Vet privacy considerations (same criteria as today). 6. Receive notification from Connect that custom segments are available. 7. Set up the consumer social Destination Account in Connect, and agree to reporting, pricing, and payment prompts. *8. OAuth Process: Click activate on the social Destination Account tile. Click the tile. Enter account details. Authorize by entering the platform’s username and password. *OAuth not required for Facebook distributions. 9. Add desired custom or syndicated segments to the destination account. 10. Activate segments in the social consumer account. 11. Provide a month-end usage report in compliance with LiveRamp billing’s specifications 12. Parse and distribute usage to sellers. You can reach us at [email protected] LiveRamp.com.
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