HOLLYWOOD FILMS IN THE NON-WESTERN WORLD: What Are the Criteria Followed by the Chinese Government When Choosing Hollywood Film Imports? Marta Forns Escudé 2013/38 Marta Forns Escudé Institut Barcelona d’Estudis Internacionals (IBEI)
[email protected] ISSN: 1886-2802 IBEI WORKING PAPERS 2013/38 Hollywood Films in the Non-Western World: What Are the Criteria Followed by the Chinese Government When Choosing Hollywood Film Imports? © Marta Forns Escudé © IBEI, de esta edición Edita: CIDOB edicions Elisabets, 12 08001 Barcelona Tel. 93 302 64 95 Fax. 93 302 21 18 E-mail:
[email protected] URL: www.cidob.org Depósito legal: B-21.147-2006 ISSN:1886-2802 Imprime: CTC, S.L. Barcelona, May 2013 HOLLYWOOD FILMS IN THE NON-WESTERN WORLD: WHAT ARE THE CRITERIA FOLLOWED BY THE CHINESE GOVERNMENT WHEN CHOOSING HOLLYWOOD FILM IMPORTS? Marta Forns Escudé Abstract: This dissertation argues that the Government of the People’s Republic of China, when it made the decision to import a quota of Hollywood films in 1994 to revive the failing domestic film industry, had different possible criteria in mind. This project has studied four of them: first, importing films that gave a negative image of the United States; second, impor- ting films that featured Chinese talent or themes; third, importing films that were box office hits in the United States; and fourth, importing films with a strong technological innovation ingredient. In order to find out the most important criteria for the Chinese Government, this dissertation offers a dataset that analyzes a population of 262 Hollywood films released in the PRC between 1994 and 2010.