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And De Niro Are The Most Popular Oscar Nominees

Dorothy Pomerantz, Forbes Staff I write about Hollywood and run the Celebrity 100 List. 2/20/2013

On Sunday night, chances are pretty good that The most popular Oscar Nominees Daniel Day-Lewis will walk away with the Oscar To create our list we turned to E-Poll Market Research which for Best Actor for his work in Lincoln. But ranks more than 7,500 celebrities on 46 different personality according to E-Poll Market Research, he’s not the attributes based on their polling data of Americans. To break ties, we also factored in an appeal metric provided by the most popular nominee among fans. That Encino, Calif.-based firm. distinction belongs to his fellow nominee, Denzel Washington.

E-Poll regularly asks thousands of people what they think of different celebrities, ranking them on attributes such as awareness, appeal and 44 other attributes. When they narrowed that list down to the current crop of 20 Oscar nominees, Washington, who is nominated for Flight, and , who is nominated for Best Supporting Actor for , rose to the top.

Each star earns a perfect 100 E-Score which is a composite measure that weighs relative marketing effectiveness of each celebrity. We give Washington the slight edge because he scores higher on appeal than De Niro. When you look at the nominees based on their popularity ranking one thing stands out: older actors are more more beloved. The average age of the four top-ranked actors is 65. De Niro is the oldest at 69 and he has the most Oscar nominations. He’s gotten the nod seven times and won twice: once in 1975 for Part II and once in 1981 for . This is the first time De Niro has been nominated since 1992′s Cape Fear.

The actors in the top four, including and , have each won at least one Oscar before. , who ranks fifth on our list, is the youngest most-popular nominee at 30. Hathaway has an E-Score of 99 and her appeal is 67.

Sally Field also gets a 99 E-Score but at 72, her appeal number is much higher than Hathaway’s. That’s probably because Hathaway can be polarizing. While she seems to be a shoo-in to winfor Best Supporting Actress, her acceptance speeches have been grating on some people’s nerves. Buzzfeed even ran a story about why Hathaway is so hated.

Will people like Hathaway any better if she wins? Probably not. Nominees who scored too low to rank in the top 10 for this list include Oscar winners and , both of whom are nominated again for Best Supporting Actor.

Top 10 Most Popular 2013 Oscar Nominees

Denzel Washington

E-Score: 100 Washington is nominated for Best Actor for Flight.

Robert De Niro

E-Score: 100

De Niro is nominated for Best Supporting Actor for Silver Linings Playbook.

Tommy Lee Jones

E-Score: 99

Jones is nominated for Best Supporting Actor for Lincoln.

Sally Field

E-Score: 99

Field is nominated for Best Supporting Actress for Lincoln.

Anne Hathaway

E-Score: 99

Hathaway is nominated for Best Supporting Actress for Les Miserables. E -Score: 98 Jackman in nominated for Best Actor for Les Miserables .

Helen Hunt

E-Score: 98

Hunt is nominated for Best Supporting Actress for The Sessions.

Bradley Cooper

E-Score: 95 Cooper is nominated for Best Actor for Silver Linings Playbook.

Amy Adams

E-Score: 88

Adams is nominated for Best Supporting Actress for The Master.

Philip Seymour Hoffman

E-Score: 92

Hoffman is nominated for Best Supporting Actor for The Master.