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Media Kit 2016 MEDIA KIT 2016 Forward Times Publishing Co, Inc. FORWARD TIMES History. The Forward Times Family Tradition aren Carter Richards serves as CEO and Publisher of The Forward Times, the South’s largest Black Kowned and independently published newspaper. Karen has continued the iconic legacy of her parents and after thirty years of working in the family business in various administrative and managerial positions, she took over the helm and transitioned the business into one of the leading multimedia companies in the country. Karen serves as 1st Vice Chair for the National News- paper Publishers Association Julius Carter (N.N.P.A. consists of over 200 African American newspa- 1914 - 1971 pers across the country). The Forward Times re- ulius Carter founded the Houston Forward Times in mains the strongest infor- 1960 as a means of uniting Black Houston to overcome mation vehicle and most Jthe obstacles that were holding us in the shackles of trusted voice for African second class citizenry. Mr. Carter passed away in 1971, after Americans in the city of building the Forward Times into one of the major newspa- Houston and throughout the pers in Houston -- a weekly publication that went head to southern region. head with two dailies. The Forward Times had truly become The Forward Times has been the voice of hope for Black Houstonians. Karen Carter Richards the recipient of various local and national awards for jour- nalistic and digital excellence, including best graphic de- signs, layout, and editorial excellence. In addition to being an award-winning and historic pub- lication, The Forward Times boasts a paid circulation of roughly 65,000 and is one of the few publications that holds a second-class mailing permit that allows us to mail the newspapers directly into the homes of subscribers. The Forward Times holds memberships in the National Newspaper Publishers Association, Texas Press Ser- vice, Texas Publishers Association, Texas Business Al- liance and the Better Business Bureau. Lenora Carter 1941 - 2010 I had promised myself that I would rs. Lenora “Doll” Carter fully understood the sig- nificance of her husband’s desire to always keep keep the paper going – at least until Mhis legacy in the family. “Doll” Carter was the CEO, it reached it’s fiftieth anniversary, no managing editor for 39 years, and publisher of the Forward “ Times. Under her leadership the Forward Times grew to matter what, because in my heart I become the south’s largest independently owned and pub- considered it a monument to him.” lished African American newspaper. Mrs. Carter served on numerous boards and has held official positions in many organizations, including National Newspaper Publishers As- - Lenora “Doll” Carter sociation. © 2016 Forward Times Publishing Co, Inc. FORWARD TIMES Market. 18 & Under lack Newspapers represent the most powerful and pursuasive 45 - 64 18 - 24 means of reaching the African American consumer. The buying 8% power of the African American 28% 11% community increased by 165% Bin the past seven years. This buying power totaled $845 Billion in 2007, and is expected to reach $1.3 trillion by 2017. 19% 34% Print Demographics 65 & Older 25 - 44 Established: 1960 Paid Circulation: 64,580 Frequency: Weekly 53% Readership: 258,320 Married Houston Population: 2,239,558 25% Total Black Popluation: 23.7% 22% Divorced Single 66% Graduated/Attended College Marital Status Female 63% $70,000 - 100,000 Gender 10% 50% 40% $100,000+ $50,000 - 70,000 Male 37% Income © 2016 Forward Times Publishing Co, Inc. FORWARD TIMES Web. Daily Unique Online Demographics Visitors 12,000+ 5k+ 2.3k+ Daily Page Monthly Visits Views 250,000+ 50,000+ 1.7k+ Online Services Social Media Blast Facebook, Twitter, and Instagram Advertisement Measurements posting of your display ad weekly for 1 month Cost: $200/mo Head Banner Email Blast Dimensions: 1050 x 110 Electronic mail blast to The File Types: JPEG, PDF Forward Times Database of your Cost: $2,000/mo display ad weekly for 1 month Homepage Stationary Advertising Cost: $250/mo Sidebar Web Button Commercial Video 15 sec Dimensions: 250 x 250 Bundles 15 second commercial video File Types: JPEG, PDF Available advertisement. Production and Cost: $450/mo Custom bundles are designed editing services available. Sidebar Rotator Cost: $250 to increase your company’s Dimensions: 250 x 250 visibility with our readers and Commercial Video 30 sec File Types: JPEG, PDF help you take advantage of 30 second commercial video Cost: $350/mo frequency and volume rates. advertisement. Production and Footer Banner editing services available. Dimensions: 728x90 Cost: $350 File Types: JPEG, PDF Cost: $1,500/mo © 2016 Forward Times Publishing Co, Inc. FORWARD TIMES Find. Distribution Zip Codes 77001 77020 77045 77068 77087 77002 77021 77047 77069 77088 77003 77022 77048 77070 77089 77004 77024 77051 77071 77090 77005 77026 77053 77074 77091 77006 77027 77058 77078 77095 77007 77031 77060 77079 77096 77008 77033 77062 77081 77098 77009 77035 77063 77082 77099 77011 77036 77064 77083 77013 ... and more! 77016 77040 77065 77085 77230 77018 77042 77066 77086 77373 Detailed distribution zip code list is available upon request. Counties ANGELINA • BRAZORIA • BRAZOS • FORT BEND HARDEN • HARRIS • HOUSTON • JASPER JEFFERSON • LAVACA • LIBERTY MONTGOMERY • ORANGE POLK • ROBINSON WALKER • WALLER WASHINGTON Subscriber Zip Codes 04769 35203 73111 76105 77021 77061 77208 77346 77530 77843 79512 92519 07920 38738 75006 76126 77022 77062 77210 77348 77532 77864 79549 92570 07928 43210 75086 76367 77023 77063 77221 77349 77535 77868 79601 92592 10013 44105 75201 76424 77024 77066 77222 77351 77536 77869 79735 93117 10036 44707 75210 76511 77025 77067 77223 77373 77539 77880 79761 94010 10530 45406 75216 76528 77026 77070 77225 77375 77541 77901 79924 94124 11787 48076 75219 76543 77027 77071 77228 77378 77545 77954 80003 94530 14211 48084 75230 76544 77028 77072 77233 77379 77546 77979 80012 94539 19317 53201 75240 76567 77029 77074 77234 77380 77547 78071 80111 94544 20001 60197 75241 76597 77030 77075 77236 77396 77550 78102 80249 94590 20010 60423 75418 76599 77031 77077 77240 77401 77555 78109 85022 94601 20017 60563 75501 76661 77032 77078 77245 77402 77568 78119 85033 94603 20059 60604 75570 76705 77033 77079 77248 77413 77571 78204 85211 94605 20515 60610 75653 76711 77034 77080 77251 77422 77572 78210 85302 94610 20716 60616 75670 76801 77035 77081 77252 77423 77573 78252 85718 94662 20735 60620 75702 77001 77036 77083 77253 77429 77575 78539 86002 94702 20744 60637 75785 77002 77038 77084 77257 77434 77583 78701 90010 95823 20794 60964 75802 77003 77039 77085 77265 77446 77584 78702 90017 95833 20910 66027 75851 77004 77040 77086 77270 77449 77586 78711 90019 96663 21133 69337 75852 77005 77041 77087 77271 77459 77590 78713 90027 97123 21209 70125 75860 77006 77043 77088 77272 77469 77591 78720 90047 97208 22191 70569 75861 77007 77044 77089 77275 77471 77598 78721 90056 97405 23521 70601 75880 77008 77045 77090 77277 77477 77640 78723 90061 99505 27261 70615 75882 77009 77047 77091 77288 77477 77642 78752 90066 99508 27379 70712 75884 77010 77048 77092 77293 77478 77656 78767 90221 28301 70714 75886 77013 77049 77093 77328 77479 77701 78768 90250 28715 70813 75935 77014 77051 77094 77338 77488 77705 78861 90305 30019 70898 75941 77015 77053 77095 77339 77489 77720 78956 90501 30301 71446 75961 77016 77054 77096 77340 77502 77802 79065 90701 30314 71463 75979 77017 77055 77098 77342 77503 77803 79107 91359 30361 71483 76017 77018 77056 77099 77343 77515 77805 79201 91360 31401 72701 76067 77019 77057 77204 77344 77520 77833 79331 92102 34996 73047 76104 77020 77060 77207 77345 77521 77834 79404 92114 © 2016 Forward Times Publishing Co, Inc. FORWARD TIMES June Juneteenth June 15 - 21 Join. Deadline: June 10 SPECIAL EDITIONS AND EVENTS January Martin Luther King Speical July January 13 - 19 Automobile Deadline: January 8 HFTEvent Juneteenth Consumers Guide Week Generational July 6 - 12 Celebration Deadline: July 1 Date: June 18, 2016 February Black History Month August February 17 - 23 Back to School Deadline: February 12 August 3 - 9 Deadline: July 29 March Women’s History September March 23 - 29 Gospel Music Deadline: March 18 Awareness August 31- September 6 Deadline: August 26 April November African American Voter’s Guide African American Health Awareness (The Presidential Election) Military Heroes April 13 - 19 November 2 - 8 (Veterans Day) Deadline: April 8 Deadline: October 28 November 9 - 15 Deadline: November 4 May Mother’s Day DecemberKwanzaa Celebration May 4 - 10 December 21 - 26 Deadline: April 29 Deadline: December 16 © 2016 Forward Times Publishing Co, Inc. FORWARD TIMES Rates. Cost/Rates LOCAL* Full Page (Classified).......129”.....$28.00.....$3,612.00 Full Page (Display)............129”.....$30.00.....$3,870.00 Half Page...........................64.50”........................$1,935.00 One-Third Page.....................43”........................$1,290.00 Cost/Rates NATIONAL* One-Fourth Page...........32.25”.............................$967.50 Full Page (Classified)..............................$4,644.00 One-Eighth Page...........16.125”..........................$483.75 Half Page......................................................$2,322.00 One-Third Page.........................................$1,548.00 One-Fourth Page......................................$1,161.00 LOCAL Rates (Per Column Inch) One-Eighth Page..........................................$580.50 Houston Forward Times (Classified).................$28.00 Houston
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