We Are Trendsetters, Redefining Standards in Our Industry As Malaysia's Leading Integrated Media Group. Where We Go, Others Fo
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We are trendsetters, redefining standards in our industry as Malaysia’s Leading Integrated Media Group. Where we go, others follow and as industry leaders, we are at the forefront of innovation. We think out of the box, we deliver exciting content and with focus and determination, we ensure that we are always a few steps ahead of the game. This year’s theme, ‘SETTING NEW STANDARDS’ is portrayed via a graphic rendition of a recycle symbol, clearly illustrating our inventive approach to setting and meeting the highest standards of sustainability in all our endeavours. Media Prima Berhad OUR APPROACH TO REPORTING his is the fourth Sustainability Report Reporting Period: 1 January to 31 December 2012 produced by Media Prima Berhad (Media Reporting Cycle: Annually Prima) which covers its responsibilities Principle Guidelines: Global Reporting Initiative (GRI) G3.1 T Framework to its stakeholders and the contributions it has Additional Guidelines: made towards sustainable development. • Bursa Malaysia’s Corporate Social Responsibility (CSR) Framework About this Report • “Silver Book” by the Putrajaya Committee on GLC Media Prima commissioned comprehensive stakeholder Transformation analysis and materiality tests to identify and highlight major • Association of Chartered Certified Accountants (ACCA) issues of interest to its stakeholders and to develop an Malaysia Sustainability Reporting Guidelines for approach to these issues. Our Report aims to include and address all material issues raised by our stakeholders. Malaysian Companies 2005 Our sustainability roadmaps are aligned with local and Feedback: international sustainability guidelines especially in the areas of sustainable environmental management, community, This Report is available to all stakeholders in hard copy on workplace and marketplace. Our achievements in 2012 request and can be downloaded from our website. For have been compared with those of previous years and are further information and comments, please contact: used as a benchmark to set future targets. We continue our commitment to provide detailed disclosure with indicators and clear performance trends. In this Report, we have also tracked data and statistics of our performance to date and evaluated our progress in achieving targets. Where Group-wide information is not fully available, we have used part of our operations or sites to represent some indicators. This year we have gone beyond mere disclosure and Group Corporate Communications Department measured the impact of our sustainability achievements for Media Prima Berhad more effective and meaningful reporting. This Report marks Sri Pentas Media Prima’s first year of measuring and reporting its No. 3, Persiaran Bandar Utama environmental impact through detailed carbon footprint Bandar Utama, 47800 Petaling calculations. We have also adopted a Social Return on Selangor Darul Ehsan Investment (SROI) methodology to measure the social Tel: 03-7726 6333 impact resulting from our social contributions. Email: [email protected] Website: http://www.mediaprima.com.my This Sustainability Report is consistent with our Annual Report and other publications including previous Sustainability Reports and our corporate website. Our transparency efforts Media Prima Digital Integration are not limited to this Report. Other material issues such as Media Prima Digital is the Group’s integrated digital media detailed Corporate Governance, data on our internal arm, a result of the merger of the new media business operations and business activities are reported elsewhere subsidiaries Digital Media Sdn Bhd (Alt Media) and NSTP such as our Annual Report and are not repeated here. E-Media Sdn Bhd (E-Media). Reliability of Information Disclosed The restructuring is part of the broader Media Prima The accuracy of this Report has been verified by SIRIM strategy to streamline and optimise its digital business that QAS International Sdn Bhd through a detailed on-site audit now exists across several platforms. It is envisioned that process. The Report has also been assessed by the Global with the exercise, Media Prima Digital will take the lead to Reporting Initiative (GRI) for how comprehensively the make new media one of the Group’s core businesses, latest GRI G3.1 guidelines have been applied, achieving a which include television, print, radio, content-creation, and top application level of A+. out-of-home or billboards. Reporting Scope With the enlarged Media Prima Digital, the Group now owns and operates the nation’s largest integrated digital media unit. This Media Prima Sustainability Report covers our entire 2 organisation and mainly includes quantitative and qualitative sustainability report data from Peninsular Malaysia. Some indicators are partial 2012 and only relate to certain divisions or activities as indicated in the text. TELEVISION PRINT RADIO OUTDOOR CONTENT NEW MEDIA NETWORKS NETWORKS CREATION CONTENTS 2 Our Approach to Reporting 16 Corporate Governance 5 From our Partners 20 Community 6 Corporate Structure 38 Workplace 8 Chairman’s Statement 58 Marketplace 10 Setting New Standards by 70 Environment Integrating Sustainability into 78 GRI G3.1 Content Index Business Processes (Media Sector Supplement) 12 Media Prima Sustainability 81 DMA and Performance Data Strategy and Analysis 92 Independent Verification Statement 3 sustainability 94 GRI Statement report 2012 Media Prima Berhad 4 sustainability report 2012 TELEVISION PRINT RADIO OUTDOOR CONTENT NEW MEDIA NETWORKS NETWORKS CREATION FROM OUR PARTNERS ADRIAN HJ ROSLAN AZLAM SHAH ALIAS Marketing Manager Director Adabi Consumer Industries Sdn Bhd Corporate and Government Affairs Tesco Malaysia At Adabi Consumer Industries Sdn Bhd, we are committed to As a leading retailer in Malaysia, Tesco believes in working with providing consumers with products of the highest quality. This is local partners in support of our community. We are pleased to achieved through the strictest adherence to standards of hygiene have been given the opportunity to work closely with the MPB- and in the quality of materials used. NSTP Volunteers Brigade in several of their flood relief missions throughout 2012. With our nationwide retail network, we were able Similarly, when it comes to corporate social responsibility, we to provide and deliver required goods and basic supplies within strive to give our fullest commitment. Our collaboration with the short notice to the flood victims during the flood relief efforts to Media Prima Group, in particular with the MPB-NSTP Volunteers Setiu and Besut in Terengganu; followed by Pasir Putih in Kelantan Brigade and NSTP Editorial Welfare Club, is a good example of in January 2012; and later to Hulu Terengganu, Kemaman dan teamwork and a win-win partnership. Kuantan in December 2012. Our CSR strategy is to reach communities in need and provide We were also able to provide similar support to the Brigade when them with our range of more than 50 products. What better way they undertook a flood relief mission to Bangkok, Thailand in May to do this other than to support the community outreach 2012. Our sister company, Tesco Lotus Thailand, was able to join programmes and flood relief missions conducted by Media Prima! the volunteers to distribute relief items to several affected districts. The opportunities given by Media Prima have enabled us to As a caring corporate citizen, we always find ways to make a penetrate new markets and get closer to consumers from more positive difference to the lives of those in need. The floods left a varied backgrounds. The extensive publicity generated by this devastating trail of destruction in the affected areas. We are integrated media group for each community project has helped to pleased that our smart partnership with Media Prima worked well increase our brand awareness as well. On top of that, feedback in meeting the urgent need for aid, when the communities needed received from the local communities is passed on to our product it most. development team that uses it to further improve our products. Given the chance, we hope to continue this joint undertaking for the benefit of all. RAHIMAH BT MUDA DR. M. IQBAL SARIPAN Programme Coordinator Head Hangatkan Sekolahku Department of Computer and Sekolah Menengah Kebangsaan Ibrahim Fikri, Kuala Terengganu Communication Systems Engineering Universiti Putra Malaysia The school would like to record our highest appreciation to Hot FM With the advancement of science and technology and rapid for conducting the Hangatkan Sekolahku programme in June 2012. evolution of the latest trends in multimedia systems engineering, industrial and institutional of higher learning have to keep with the This campaign was a huge success with the students and will go pace and work together in order to be to deliver the best quality down in our school’s history as one of the most exciting events of service to the respective clients. Hence, Media Prima and we have had. It created a real interest among the students to be Faculty of Engineering, Universiti Putra Malaysia (UPM) have taken part of the broadcasting world. an extra step to collaborate and venture into the new scene of audio, video and broadcasting technology together. The school, appreciates the Hot FM crew’s effort in helping to decorate the classes and transform them into vibrant and beautiful The graduates from UPM are equipped with the latest knowledge learning environments. The entire Hot FM crew was very of technology; thanks to the inputs from Media Prima. This opened